Industry News

TALKERS News Notes

New York City radio personality Jim Kerr – host of the “Jim Kerr Rock and Roll Morning Show” on iHeartMedia’s Q104.3 – is celebrating 50 years on the air in the Big Apple. Kerr began hosting morning radio in New York City on March 18, 1974. The station is planning a week of special events to commemorate Kerr’s incredible achievement.

Triton Digital announces its partnership with ID5 to introduce rich audience data to Triton’s Audio Marketplace. Triton says this partnership will improve advertising targeting and addressability in the audio space while complying with privacy regulations globally. Triton chief product officer Benjamin Masse says, “ID5’s ID technology is transforming how the advertising world operates through the creation of listener profiles and its privacy-first approach. Providing access to these listener profiles, supported by rich data, will enhance the value of the inventory available in the Triton Digital Audio Marketplace. We are encouraged by the promising results we have witnessed so far and are excited to be partnering with ID5 to bring this technology to more advertisers.”

PodcastOne announces the extension of its partnership with A+E Networks for the exclusive sales and distribution rights to true crime podcasts “Cold Case Files” and “I Survived.” As part of the agreement, the two media companies will expand their relationship and introduce two new podcasts based on A&E’s long-running television programs, “American Justice” and “City Confidential.”

Industry News

Audacy Issues Performance Update as it Awaits FCC Approval

Audacy releases a performance update as it waits to emerge from Chapter 11 reorganization saying it “is pleased to report a strong start to 2024, driving significant sequential acceleration across key financial metrics and performance indicators. The Company is providing this update to deliver additional visibility on its progress since receiving court approval of its consensual pre-packaged Plan of Reorganization onim February 20.” Audacy awaits FCC approval to complete its restructuring and plans to file its 2023 10-K later this month. The company says it experienced revenue growth of 1% in January, led by a 1% increase in radio revenue and a 7% increase in digital revenue. Audacy chairman, president and CEO David Field comments, “Audacy is off to a strong start in 2024, driving accelerated financial and operating performance, including solid early growth in revenues, key digital metrics, and audience and revenue shares. We look forward to a bright future, capitalizing on our best-in-class balance sheet and our scaled leadership position in the dynamic audio market, distinguished by our exclusive premium content and top positions across the country’s largest markets.”

Industry News

BIA Advisory Reduces Predicted 2024 U.S. Ad Spend

BIA Advisory Services updates its 2024 U.S. Local Advertising Forecast, estimating revenue across all media in the U.S. will reach $172 billion in 2024, an increase of 9.3 percent over 2023. This revision is a reduction of 2% from the forecast published last October. BIA Advisory says the rise will be driven byim local political and other key local vertical ad spend, and significant ad growth for connected TV/over-the-top (CTV/OTT), TV OTA, and TV Digital. BIA VP of forecasting & analysis Nicole Ovadia states, “As expected, local political advertising will be substantial this year, and it’s fueling spend across the media landscape. Our slight adjustment down for this year is mainly due to mixed economic signals, a slowdown in certain consumer purchases, and lower than expected spending in Digital and Direct Mail advertising at the end of 2023 that may flow into this year. However, we still anticipate 2024 to be better for local advertising than 2023 and certain media like TV OTA, TV Digital, and CTV/OTT are growing substantially.”

Industry News

BFoA Announces Leadership and Lowry Mays Awards Recipients

The Broadcasters Foundation of America announces the recipients of the 2024 Leadership Awards and the Lowry Mays Excellence in Broadcasting Award. The Awards will be presented at the BFOA Annual Breakfast on April 17 at the Encore Resort during the NAB Show in Las Vegas. Leadership Awards are given annually in recognition of career contributions to the broadcast industry and theim community at-large. The 2024 Leadership Awards honorees are: Don Bouloukos, CBS and ABC Radio executive; Frank Comerford, chief revenue office, president, commercial operations, NBCU Local; Traug Keller, president, ABC Radio Network/SVP, ESPN Radio; Kathleen Kirby, partner, Wiley; Mike McVay, president, McVay Media Consulting; and John Rouse, EVP, ABC Affiliate Relations, Disney Platform Distribution.  The Lowry Mays Excellence in Broadcasting Award is bestowed annually on an individual in broadcasting whose work exemplifies innovation, community service, advocacy, and entrepreneurship. The 2024 Lowry Mays Excellence in Broadcasting Award recipient is Erica Farber, president & CEO, RAB. The Broadcasters Foundation Breakfast is complimentary to all in broadcasting. You can register here.

Industry News

TALKERS News Notes

Talk host Lars Larson inks a four-year contract renewal with Alpha Media to continue his role as host of his 12:00 noon to 4:00 pm show on news/talk KXL-FM, Portland.

Zionist Organization of America is honoring Newsmax CEO Christopher Ruddy, with its Zionist Hero Award on Sunday (3/17) in Davie, Florida, at its “Heroes for Israel” gala. Also, Rep. Elise Stefanik, R-N.Y., will be honored with the ZOA’s Dr. Miriam and Sheldon G. Adelson Defender of Israel Award.

Compass Media Networks, in partnership with the Big Ten Conference, is broadcasting exclusive, national audio coverage of all rounds of the TIAA Big Ten Men’s Basketball Tournament live from the Target Center in Minneapolis. This marks Compass Media Networks’ 15th year of coverage. In addition to continuous coverage on SiriusXM’s College Sports Radio Channel, the Big Ten Radio Channel, and the Varsity app, broadcasts will be heard nationwide on over 125 terrestrial stations.

Auddia Inc announces a partnership with Sounds Profitable, a podcasting research and advocacy firm. Auddia CEO Michael Lawless states, “We’re delighted to kick off this partnership. While we were developing our latest AI and Natural Language Processing (NLP) technologies aimed at podcasting audio, it became clear that the opportunities to integrate this tech into other platforms outweighed the benefits of simply launching the feature in a beta trial within the faidr app. We are prioritizing this new integration initiative, and partners like Sounds Profitable are going to be key to its success.”

Industry News

Radio Pro Ron St. Pierre Dies Unexpectedly

Rhode Island native and longtime programmer and air personality Ron St. Pierre died on Monday (3/11)im at age 69 after suffering a heart attack. St. Pierre served with WABC, New York during his career but worked much of his career in Rhode Island radio and TV. He programmed talk outlets including WPRO-AM, WHJJ-AM, and sports talk WPRV-AM in Providence and anchored sports on WPRI-TV, Providence. He is a member of both the Rhode Island Radio and Television and the City of Pawtucket Halls of Fame. He is survived by his wife Patti. Read the RINewsToday.com obit here.

Industry News

WWO Blog: Edison’s Ad Supported Audio Data

This week’s blog post from Cumulus Media’s Westwood One Audio Active Group looks at data from the Edison Research Q4 2023 Share of Ear study focusing on data regarding ad-supported audio, as the post says, “what advertisers care about.” Seven key takeaways analyzed include: 1) Advertisers need to “take the me out of media” as they wildly overestimate Spotify and Pandora audiences andim dramatically understate AM/FM radio’s shares; 2) AM/FM radio represents the dominant ad-supported audio platform with a 68% overall share and a massive 86% in-car share; 3) In a typical day in America, 95% of Americans never listen to ad-supported Spotify. 94% never listen to ad-supported Pandora; 4) Podcasts’ audience soars. At a 20% share of ad-supported audio, podcasts now represent one out of every five minutes of U.S. ad-supported audio; 5) Among registered voters, AM/FM radio leads in ad-supported audience share (68%) followed by podcasts (21%); 6) After a pandemic lull, the proportion of AM/FM radio listening occurring in-car roars back; and 7) Powered by podcasts, spoken word is on a tear: 40% of all time with ad-supported audio goes to spoken word, up from 27% pre-pandemic. See the blog post here.

Industry News

2024 iHeartPodcast Awards Presented at SXSW in Austin

The 2024 iHeartPodcast Awards Presented by The Hartford took place live at SXSW in Austin, Texasim last night (3/11). The event was also exclusively video streamed on iHeartRadio’s YouTube channel and broadcast across iHeartMedia radio stations nationwide and on the iHeartRadio app. Winners were named in 32 categories, including Podcast of the Year, which went to “New Heights.” Entertainer Lilly Singh presented the award to co-hosts Jason Kelce and Travis Kelce, who accepted the honor via video. See the complete list of winners here.

Industry News

TALKERS News Notes

Edison Research just released its charts of the Top 25 Podcasts in the UK for the fourth quarter of 2023 and it’s interesting to note that the only U.S.-produced podcast to make the top 25 was “The Joe Rogan Experience,” which was #1 in the UK as it was in the U.S.

Cumulus Media announces that its subsidiary, Cumulus Media New Holdings Inc (the “Issuer”), is extending the Early Tender Time in its previously-announced Exchange Offer and Consent Solicitation (the “Exchange Offer and Consent Solicitation”), in which the Issuer offered to exchange any and all of the Issuer’s outstanding 6.750% Senior Secured First-Lien Notes due 2026 (the “Old Notes”) for new 8.750% Senior Secured First-Lien Notes due 2029 (“New Notes”), to be issued by the Issuer, upon the terms of and subject to the conditions set forth in the confidential offering memorandum and consent solicitation statement dated February 27, 2024 (the “Offering Memorandum”). Capitalized terms used but not defined in this press release have the respective meanings ascribed to such terms in the Offering Memorandum. The Issuer is extending the previously announced Early Tender Time to 5:00 pm ET on March 18, 2024.

Industry News

Morning Drive Changes at WHO, Des Moines

The morning drive team of Maxwell Schaeffer and Amy Sweet are out at iHeartMedia’s news/talk WHO-AM, Des Moines after a little more than three years in the role. The duo took over for Van Harden, who retired at the end of 2020. iHeartMedia has made no announcement regarding its plans for theim WHO morning show. Today, Simon Conway – the station’s PM drive host – was part of the on-air team. Amy Sweet posted the following message to Facebook, “Our sincere appreciation goes out to every listener who has tuned in to WHO over the years, making it possible for us to build upon the rich tradition of excellent programming that sets us apart from other stations. We have truly enjoyed connecting with each one of you through various initiatives designed to foster deeper connections within our beloved community. As we move forward into unknown territories, we are filled with anticipation and hope for what lies ahead!”

Industry News

Audacy Reveals Connected Car Study Results

Audacy releases the results of four surveys conducted between 2021 and 2023 designed to explore the connected car experience with the goal of deciphering what truly captivates drivers. Audacy says audio “emerges as the driving force behind an unforgettable journey.” Two-thirds of drivers listen to AM/FM radio, 20% more than music library streaming. Moreover, 45% of respondents want their next connected car to have voice activation. Driver behaviors have witnessed a significant shift in the last two years, with a 10% increase in accessing audio through the dashboard from 2021 to 2023, while phone usage forim audio experienced a 17% decline. The study identified radio app and voice users as super users who shared common traits and expectations. Audacy notes, “These highly engaged individuals demand seamless transitions for Audio across their home, phone, and car systems… Moreover, they exhibit readiness to spend, particularly in high-budget categories like home improvement and financial services, responding actively to targeted radio ads. For advertisers, crafting personalized ads targeted at these audiences presents an exceptional opportunity to guide listeners through all stages of the purchase funnel.” Other key findings of the study include: 1) Nearly half of radio app users sought information about advertised products online after hearing an ad in the car, compared to 22% of all listeners; 2) 31% of radio app users and 27% of voice users visited the store they heard about, doubling the rate of all listeners; and 3) 27% of radio app users purchased advertised products, more than doubling the rate of all listeners. See the study here.

Industry Views

Monday Memo: MAKE MONEY on YouTube

By Holland Cooke
Consultant

imSell a local advertiser a promotion – a contest which awards a major prize from the advertiser’s inventory – to the winner who creates the best commercial for the advertiser.

Simplify the entry process by simply making “Send us your YouTube link” the means-of-entry. Then, you can embed finalists’ YouTube players on a-page-of-entries, (sponsored by the advertiser). And you can use the YouTube hit count to determine the winner. Sure, contestants will hype-the-clicks. The bigger the numbers, the better.

im

The Free Prize Inside: You don’t just expose advertiser and contest to YOUR cume. You’re showing it to YouTube’s cume! So, pack those keywords.

And/or: Invite listeners to do a commercial for the station!

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn.

Industry News

Wayne Allyn Root Visits Mar-a-Lago

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Las Vegas-based, nationally syndicated talk host Wayne Allyn Root (left) recently visited Mar-a-Lago where he met with former President Donald Trump (right).  While there, Root also served as emcee for a U.S. Senate fundraiser. Root, who’s radio show is syndicated by USA Network and hosts programs on Newsmax and Real America’s Voice TV, says he’s interviewed Trump 14 times and asked the former president if that’s a record. Trump replied, “Fourteen interviews, that means I like you. I think you’re very close to #1 Wayne.”

Industry News

TALKERS News Notes

Podcast producer Wondery renews its agreement with audio analytics and research platform Veritonic Wondery head of ad management Alyson Sprague states, “We choose to work with Veritonic based on their industry-leading creative measurement solutions, and their ability to deliver actionable insights at scale through an easy-to-use dashboard and UI. We are thrilled to offer this benefit to our customers, and to support insights-driven decisions around media planning and audio creative.”

Podcast advertising sales firm AdLarge announces today that “HR Besties” joins the company’s podcast portfolio. “HR Besties” is hosted by the three human resources experts who are behind some of social media’s most popular HR accounts. With followings of over 3.7 million on TikTok and Instagram alone, the “HR Besties” are known for sharing their honest yet entertaining experiences and perspectives as well as their hilarious takes on HR nightmares that “may or may not be based on true events.”

Industry News

MIW Releases Gender Analysis Study

Mentoring and Inspiring Women in Radio, Inc releases its latest annual MIW Gender Analysis Study (based on raw data collected by PrecisionTrak in 2023) that compiles and analyzes the number of women in radio broadcasting who are rising to the ranks of management – general manager, sales manager, and program director/brand manager. For the general manager position, 22.17% (2,356im stations) had women holding the position in 2023 (+2% over 2022). In 2004, females represented 14.9% of GMs. In the top 100 markets, 23.96% (828 stations) were managed by women (+1% over 2022). Overall, the best management opportunities for women in radio continues to be in sales management as 34.37% (3,476 stations) had a woman sales manager in 2023 (basically flat from 2022). MIW calls program directors/brand managers “the greatest challenge for women in radio management” as women currently program 11.50% (1,173 stations) – basically flat from 2022. In the top 100 markets, female programmers now represent just 10.14% of the total number of PDs, which is another drop of over 3% from 2022. MIW Board president Ruth Presslaff says, “Navigating today’s landscape poses unique challenges for both the industry at large and women in particular. Our commitment to fostering change remains unwavering. Through MIW’s array of mentoring initiatives, we not only recognize but also amplify the voices of women. We are beyond grateful to the companies and individuals who champion our mission. As we press forward, we eagerly anticipate seizing new opportunities to empower even more women in the year ahead.”

Industry News

HUGE SUCCESS: UN World Radio Day 2024 Achieves a Record Level of Participation

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The 13th annual edition of World Radio Day (WRD) celebrated this past February 13 saw a record number of UNESCO Member States joining in the celebrations, with over 150 countries taking part. Particularly of note was the spread of commemorations throughout geographical regions. According to the WRD Secretariat, many broadcasters and radio stations worldwide aired special programs or news segments, and authorities in different countries organized or participated in events, highlighting the continued relevance and importance of radio. As part of WRD this year, UNESCO led an initiative partnering with 14 regional and international broadcasting organizations, urging car manufacturers to keep terrestrial radio receivers in vehicles to preserve information as a public good. (https://www.unesco.org/en/days/world-radio/broadcasters-call). The call was highly successful and broadly taken onboard by international opinion leaders. Engagements, reach and impressions on social media platforms were also huge, with millions of individual and institutional posts attesting to the importance of radio. Authorities at UNESCO tell TALKERS, “From the sheer number of observances of World Radio Day, it is clear it is a major UN day celebrated globally.” TALKERS publisher Michael Harrison, who served as executive advisor to UNESCO for WRD 2024 states, “This positive news about the effectiveness of this year’s celebration serves as an inspiration to the millions of us around the globe who recognize radio’s first century informing, educating and entertaining with the belief that it will continue to be an iconic and vitally relevant platform for the betterment of society for many years to come.”

Industry News

Saga Ahead of Schedule on Digital News Sites

Saga Communications CEO, president & director Chris Forgy says the company is moving at a pace to beat its goal of launching online news sites in 16 markets by the end of the year. Forgy made theim comment as part of his Q4 2023 earnings call yesterday (3/7). The company is already operating ClarksvilleNow.com in the Clarksville, Tennessee market and had forecast to have more markets up and running by the end of this year. He says, “As of today, I’m pleased to announce that we have already generated over $1 million in prebooked revenue for 2024, and the year-end timeline has been accelerated to have not 16 but 18 markets online by the end of – not the end of the year – but by the end of quarter two.”

Industry News

Independent Radio Reporter Joe Lindsley in Ukraine is This Week’s Guest on Harrison Podcast

Joe Lindsley, editor of UkrainianFreedomNews.com, is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” For the past two years-plus, he has been broadcasting from the city of Kyiv and other locations in Ukraine where he is covering the war for WGN, Chicago and an array of social media platforms. A broadcaster with a colorful media history, Lindsley is an alumnus of the University of Notre Dame, who began his career at the Weekly Standard magazine, and then had a tumultuous career at FOX News Channel as Roger Ailes’ protege. He was prominently featured as a character portrayed by actor Emory Cohen in the Showtime mini-series titled, “Loudest Voice.”  In early 2020, he landed in Ukraine for a speaking gig at a media conference at Ukrainian Catholic University just as the world began shutting down because of Covid. Anticipating a calm and free environment in Ukraine for weathering a pandemic, he chose to stay during the worldwide lockdowns. When Russia invaded, he committed to “staying and reporting every day until victory.” His 10-minute daily reports are heard live every weekday morning on WGN’s Bob Sirott show where they are very well-received for informational thoroughness and insight into the lives of the brave Ukrainian people. Listen to the podcast in its entirety here.

Industry News

Auddia Backs Off Acquisition of Radio FM

Auddia Inc is ending its attempts to secure the financing to acquire the AM/FM radio streaming app Radio FM. Auddia executive chairman Jeff Thramann comments, “We have been pursuing anim aggressive AM/FM streaming app acquisition strategy by negotiating with three targets simultaneously. It is now clear that market conditions are unfavorable for securing the largest acquisition as our first target. As such, to optimize shareholder value we are withdrawing the current S-1 on file that contemplates the Radio FM acquisition.”

Industry News

TALKERS News Notes

iHeartPodcasts – along with creator and producer Lars Jacobson – announce “Fodor’s Guide to Espionage.” This series is based on the true story of popular travel writer Eugene Fodor who secretly used his profession as a cover to spy for the CIA. Taking place in the 1960s, it is a globetrotting, jet-setting spy series centered around the biggest events of the Cold War that will take listeners on an exotic vacation and high stakes spy mission every week.

Cumulus Media’s Westwood One is presenting 24 NCAA Men’s and Women’s Basketball games from Conference Championship Week. Coverage begins tomorrow (3/9) with the Ohio Valley Conference Championship game, and continues through Selection Sunday, March 17, with broadcasts that day of the Ivy League, the SEC, and the American Athletic Championship games. Westwood One will also broadcast Selection Sunday, which will reveal the 68-team field for both the men’s and the women’s tournaments. Jason Horowitz will host Selection Sunday coverage with PJ Carlesimo and Debbie Antonelli as analysts.

Industry News

Saga Communications Q4 2023 Dips 3.3%

Saga Communications reports its operating results for the fourth quarter of 2023 and for the full year of 2023. The company reports Q4 2023 net revenue of $29.1 million, a decline of 3.3% from the same period in 2022. The company adds that political impacted the quarter’s performance as for the quarter Saga had $407 thousand in gross political revenue this year compared to $1.9 million for the same period last year. Without political revenue the company’s gross revenue for the quarter would haveim increased approximately 1% compared to last year. Saga says net income for Q4 of 2023 was $2.5 million, compared to net income of $4.3 million for the fourth quarter last year. For the full year of 2023, net revenue was $112.8 million, a decline of 1.8% from the full year of 2022. Net income rose year-over-year to $9.5 million in 2023 from $9.2 million in 2022. Saga says its balance sheet reflects $40.2 million in cash and short-term investments as of December 31, 2023, and $30.4 million as of March 4, 2024. It expects to spend approximately $5 million to $5.5 million for capital expenditures during 2024. As previously announced, Saga has entered into an agreement to purchase stations serving the Lafayette, Indiana radio market for $5.3 million. This acquisition is expected to close during the second quarter of 2024. Also announced today is Saga’s paying a regular quarterly cash dividend of $0.25 per share on March 8, 2024. The aggregate amount of the quarterly dividend will be approximately $1.6 million.

Industry News

Edison Research: X (Twitter) See 30% Drop in Usage

Teasing the release of its Infinite Dial 2024 research project to be done at Podcast Movement Evolutions on March 28, Edison Research presents some data on X (formerly known as Twitter). At the time of Elon Musk’s takeover of Twitter in the fall of 2022, 27% of the total population in the U.S. reported usingim Twitter. In the 2024 Infinite Dial, 19% of the total population in the U.S. are using X – a 30% drop. Edison says, “While The Infinite Dial has recorded many incremental changes over its long history, a 30% change in any metric year-over-year is incredibly rare and noteworthy, acknowledging that in 2022 and 2023 the survey referred to the service as ‘Twitter’ and in 2024 it referred to the service as ‘X (formerly known as Twitter).’ Keep in mind this is not a measure of subscribers or Twitter/X accounts, but a measure of people who say they are ‘currently ever’ using the service. In addition to this overall usage drop, Twitter/X saw declines in monthly and weekly usage.”

Industry News

TALKERS 2024: Radio and Beyond Set for Friday, June 7

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TALKERS 2024, the 27th annual edition of the talk media industry’s longest-running and most important national conference is set and going to be one of the storied event’s most important installments. The power-packed, one-day event will again be presented by TALKERS on Friday, June 7, 2024, on the campus of Hofstra University in Hempstead, New York in association with the prestigious university’s multi-award-winning station WRHU Radio. TALKERS publisher Michael Harrison says, “We are delighted to be able to join forces again with our colleagues at Hofstra – the site of our very successful 2023, 2022, 2021 and 2016 events – and enjoy the remarkable resources that its Lawrence Herbert School of Communication brings to the table.” TALKERS 2024 will boldly address key issues – some existential – facing the talk radio and talk media industries at this dramatically critical juncture of rapidly accelerating technological and societal change as well as identifying the remarkable opportunities inherent in these developments. The focus, as always, will be on talk radio and its changing relationship with the larger arena of “audio” and “video” including podcasting, satellite, and digital venues. News/talk, sports talk, all-news, and general talk will be amply covered. The conference will also provide participants with unique and powerful networking opportunities. There will be over 50 top industry speakers and registration will be limited to insure intimacy. Attendance at the conference is limited to members of the working media and directly associated industries as well as communication students enrolled in accredited learning institutions. All attendees will be required to register in advance on the phone payable by credit card. Because attendance will be limited and the agenda outstanding, the conference is again expected to be an early sellout. The all-inclusive registration fee covering convention events, exhibits, food, and services for the day is $379. Take advantage of the early bird fee of $279 available until 5:00 pm ET on Friday, March 15. Because space will be limited and a sellout is anticipated, all registrations are non-refundable. To register for TALKERS 2024 or to obtain sponsorship information, call Barbara Kurland at 413-565-5413. Nearby hotel information will be posted here shortly.

Industry News

TALKERS News Notes

Condolences to WBEN-AM, Buffalo afternoon drive host Tom Bauerle on the passing of his mother Dorothy, who died on March 6 at age 90. Bauerle had been hosting his program from his mother’s home while he served as her round-the-clock caregiver. Bauerle says his listeners may have been aware that he was working from his mother’s home, but he didn’t make a big deal out of it. He tells TALKERS, “I just very much believe that when practicable it is a child’s duty to take care of their parent instead of putting them in a nursing home, and in my case it was practicable, so I did it.”

iHeartPodcasts and “Countdown With Keith Olbermann,” will produce a live streaming edition of the program this evening after the conclusion of President Joe Biden’s State of the Union Address. The stream will move on iHeartRadio’s Twitch channel and Keith Olbermann’s YouTube channel.

Sheri Lynch’s “True Weird Stuff” podcast will focus on female subjects in recognition of Women’s History Month. Lynch says, “I’ve spent my whole life struggling to NOT talk about all the weird things that fascinate me and often make other people uncomfortable, such as reincarnation, near-death experiences, aliens, or the idea that reality is a simulation. It’s hard masking so much weird. ‘The True Weird Stuff’ podcast is where I can bring all the quirky, cryptic, creepy, odd and just plain weird together in one place and share them with my listeners.”

Industry News

Mary Ayala Named PD for iHM’s San Diego Talkers

iHeartMedia San Diego promotes Mary Ayala to program director for news/talk KOGO-AM “Newsradio 600,” talk KLSD-AM “The Patriot AM 1360,” and sports talk KGB-AM “San Diego Sports 760.” Ayala hasim been serving as assistant program director and executive producer. iHeartMedia San Diego market president Noreen Ippolito says, “Mary has been a part of our cluster for many years and is more than ready to take the lead role of our talk stations. She’s smart, experienced, and incredibly detailed with her work.” Ayala comments, “This is an exciting time to be taking over the program director position for these brands. Each station has its own distinct flavor, and all of them are filled with great talent I’m looking forward to working with.”

Industry News

JVC Expands Florida Man Radio in Orlando and Ocala

JVC Broadcasting expands its Florida Man Radio format to two FM signals – Class C2 WFYY-FM, Windermere in the Orlando market and translator W266DY at 101.1 FM in Dunnellon in the Ocalaim market (fed by WXUS-HD3). Florida Man Radio continues to air on WZLB-FM, Fort Walton Beach. The programming includes Bubba the Love Sponge in morning drive, Don Miller in middays, and Shannon Burke in afternoon drive. JVC president and CEO John Caracciolo says, “Programming like FMR is what makes terrestrial radio relevant and strong. We have to dare to be different and produce content that drives listeners to our platform and that entertains, educates and sometimes just makes us laugh out loud. The vision of a locally based talk station that isn’t afraid to confront the big topics while not taking itself too seriously, screams the mantra of JVC. We need to keep live and local radio working for our clients and listeners.”

Industry Views

SABO SEZ: Here are Five Original Ideas Worth Stealing

By Walter Sabo
Consultant, Sabo Media Implementers
A.K.A. Walter Sterling
Radio Host, “Sterling On Sunday”
Talk Media Network

imOriginal ideas are golden and rare. Here are five ideas worth stealing because of their novelty, success and oh-wow factor!

THE SECRET OF A GREAT TALK STATION – Tom Bigby founding program director of WIP Philadelphia.  Tom turned up a large black knob to his left and it fed the phone screeners doing their work. He could monitor all calls coming in and how they were screened. He recorded all screener conversations and “I do air check sessions with the screeners.” declared Mr. Bigby.

ENTER AND YOU COULD WIN ALL THE CLOTHES – FOX FM Melbourne Australia. Every year FOX FM hosted the FOX FASHION SHOW at a mall. The event drove entries for a contest that awarded tickets to the show. Ok, normal.

Surprise: “And one listener will win all the clothes.” At the time, 2002, Brad March was the head of programming for owner, Austerio.

WE’LL BOOST SECURITY. When New Jersey 101.5 started, John and Ken hosted PM Drive – yes that John and Ken of KFI deserved fame. The hot topic was the station’s fantasy to eliminate tolls on the Jersey Turnpike. No one considered that eliminating tolls would mean firing unionized toll takers… in New Jersey.Somebody thought that was a bad idea and slashed the tires in the station’s parking lot. Lame owners would have shut down the topic. Bob McAllan, CEO of Press Broadcasting had no problems with the topic. His response:  Heavy investing in hurricane fencing and super-bright lights for the building’s exterior. Bob kept the staff fearless and that is why the station is a success to this minute.

SOMEBODY’S GOT TO BE IN THE BUILDING ALL NIGHT.  Thanks to the kindness of strangers, Sterling On Sunday and my guest host appearances for Westwood One have originated from great radio facilities throughout the northeast. Great empty facilities. After 10:00 pm clusters of stations housed in state of the art installations operate without one human body in the building. Not one, not a board op, or night editor, or anybody. It’s spooky and irresponsible. What if?? Dave LaBrozzi, Program Director of KDKA engaged a group of eager interns to work in the beautiful KDKA newsroom all night. Great training for the students and smart service to Pittsburgh.

WEBSITES ARE DIFFERENT. Radio 538 is the hot top 40 in the Netherlands. Dan Mason and I consulted them and learned that they recognized that a website is not a radio station. They built web content that had nothing to do with the radio station, except in spirit, but was very appealing to online consumers. Note that all of the stars on online video are native to the medium. Hollywood stars who tried to cross to digital, failed. Different medium. Build web-only content for traffic success.

Walter Sabo hosts “Sterling On Sunday” – a 10-year network success heard on stations such as KMOX, St Louis; WPHT, Philadelphia; KFBK, Sacramento; and KDKA, Pittsburgh. His company, Sabo Media has delivered audience growth for SiriusXM, Hearst, FOX Television and other media titans. He can be reached at walter@sabomedia.com www.waltersterlingshow.com

Industry News

Podtrac’s February 2024 Podcast Ranker

The New York Times’ “The Daily” remains in the #1 spot on Podtrac’s U.S. Podcast ranker for February (based on unique U.S. monthly audience for participating podcasts) NPR’s “NPR News Now” and “Upim First” are #2 and #3, respectively, with NBC News’ “Dateline NBC” at #4. Other talk radio-related podcasts of note include The Daily Wire’s “The Ben Shapiro Show” rising two spots to #7, iHeartPodcasts’ “Stuff You Should Know” up two places to #9, and Dan Bongino’s “The Dan Bongino Show” up one spot to #11. You can see the complete ranker here.

Industry News

Wertlieb and Norville Honored at BFoA Golden Mic Gala

The Broadcasters Foundation of America honored Hearst EVP and COO Jordan Wertlieb with its Golden Mic Award at a gala event at the Plaza Hotel in New York City last night (3/5). The organizationim also bestowed its 2024 Edward F. McLaughlin Lifetime Achievement Award upon Emmy-winning news anchor Deborah Norville. The annual gala is a major fundraiser for the BFoA, which provides financial assistance to broadcasters in acute need. One of last night’s most poignant moments was a video of Foundation grant recipient Terrie Commare bravely sharing of the death of her TV general sales manager husband Luke Commare losing his life to brain cancer and how the BFoA stepped in with a monthly grant to help the family make ends meet. 

Industry News

Joey Reynolds Recovering from Fall

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Radio personality Joey Reynolds is pictured here at a New York hospital recovering from a fall at his Manhattan apartment on February 28. Reynolds’ friend Art Vuolo tells TALKERS thatim Reynolds fell from his bed, head-first onto a hardwood floor where remained in various stages of unconsciousness for more than 20 hours before being found by his landlord. Vuolo will travel to New York in two weeks. Well-wishers may send cards for Reynolds to: PO Box 55 Walled Lake, MI 48390. Emails are being collected by Vuolo at artvuolo@aol.com. Pictured with Reynolds here are: Reynolds’ daughter Kristen Marti on his right and friend Karen King behind Reynolds’ sister Judy.

Industry News

FCC Approves WMVP-AM, Chicago Transmitter Move

The Federal Communications Commission approves the transmitter moves and nighttime power reduction requested by Good Karma Brands for WMVP-AM, Chicago. The FCC denied the objectionim filed by Albert Adam David, who claimed the changes would create interference for other licensees. Good Karma proposes to relocate the WMVP facility approximately 31 kilometers to the currently licensed nighttime transmitter site of WCPT-AM, Willow Springs, Illinois. Good Karma proposes to retain WMVP’s Class A designation, operating frequency (1000 kHz), and 50 kW daytime operating power, but reduce nighttime operating power to 37 kW while diplexing nighttime transmissions with WCPT (WCPT broadcasts at 1.5 kW on a different frequency).