The State of Journalism in 2024: Why Talk Media Needs Investigative Reporting Now More Than Ever
By Ted Bridis
University of Florida
Professor
The headlines haven’t been kind to journalism lately. That recent New York Times piece declaring its demise? It wasn’t exactly a morale booster. The Messenger, created to revitalize journalism in the digital age, shut down after just one year. Sports Illustrated was on the cutting block until Minute Media came onto the field with a Hail Mary to save the 70-year-old publication. The Wall Street Journal laid off a slew of talented reporters despite record profits. Yet, some of these decisions have nothing to do with the state of journalism but are based on balance sheets, declining advertising buys, and changing tastes in media consumption.
David S. Levine of the Times of Israel has written, “Journalism is dead. You are on your own.” But here’s the thing: I’m not buying it.
As a journalism professor at the University of Florida with more than 35 years in the industry, I’ve seen my fair share of ups and downs. Remember the rough economic patches of 2001 and 2008? The internet’s constant disruption? We’ve weathered those storms, and we’ll weather this one, too.
In fact, universities like mine are leading the charge in a new era of journalism. The investigative, political journalism and public policy reporting classes that I teach feed directly into something near and dear to me: credibly holding powerful institutions accountable. And we’re building partnerships to help sustain the industry.
Our Fresh Take Florida news service distributes significant reporting by our undergraduate journalism students to major news outlets across Florida. Newsrooms receive high-quality content for their readers, viewers, and listeners. Students earn real-world experience covering challenging subjects and gain exposure with editors and news directors who hire them when they graduate. Every semester, sadly, my classes of young reporters dwarf the size of many professional newsrooms in some of Florida’s biggest cities.
Talk media is especially vulnerable as our journalism industry works its way through these latest challenges. It relies on journalists to unearth those hard-hitting stories, identify credible sources, and separate fact from fiction.
Here’s the truth: Talk media can’t function without a healthy investigative journalism ecosystem. They need that next generation of journalists I’m training — reporters who are not just trustworthy and credible, but efficient and effective in getting the story out quickly. After all, in today’s fast-paced world, talk radio often relies on journalists for its content.
This is precisely why investigative journalism programs around the country and the Collier Prize for State Government Accountability are so crucial. The $25,000 Collier Prize, established at the University of Florida with a generous gift from Nathan Collier, a descendent of the family that founded the pioneering investigative journalism magazine Collier’s in the late 1880s, is one of the largest journalism awards in the country. It recognizes and celebrates the very kind of investigative reporting that underpins strong talk media.
We’re fostering a new breed of investigative journalists who can seamlessly serve the needs of both traditional and talk media. They understand the importance of speed and accuracy, the ability to distill complex issues into digestible segments, and the value of unearthing stories that spark conversation and hold power to account.
The future of journalism isn’t about flashy headlines or clickbait. It’s about dedicated professionals committed to truth, transparency, and giving a voice to the voiceless. It’s about investigative reporting that illuminates injustice and empowers citizens. And it’s about demonstrating to readers, viewers, and listeners that objective, hard-hitting journalism is worth paying for, after a generation where we gave it away free online.
Talk media is dependent to a degree on the success of the rest of the ecosystem, which is an important point. We highlight and identify credible sources who then become guests on programs that can go into a lot more depth than they can with a quote in a 1,000-word story. Talk radio very much has a stake in the success of journalism. They need this next generation of journalists to be better than ever — credible, trustworthy, and ethical but also efficient and effective — working expediently to get the story told because in a lot of cases talk radio is getting its content from journalists.
We are never not going to need journalists. That’s the silver lining — democracy needs journalists. It needs trustworthy, independent, independently minded journalists who seek the truth and report it. That sentiment is alive and well, and talk media needs this kind of journalism now more than ever.
Award-winning investigative journalist Ted Bridis led the Associated Press’ Pulitzer Prize-winning team before joining the University of Florida. He’s known for his expertise in source protection, FOIA law, and uncovering high-profile stories like the Clinton email server and Paul Manafort’s foreign lobbying. Previously, he analyzed national elections for the AP and covered technology, hackers, and national security.
The fourth of four rounds of ratings data from Nielsen Audio’s February 2024 PPM survey has been released for 12 markets including Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford. The survey covered February 1 – 28. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Austin, Waterloo Media’s news/talk KLBJ-AM drops six-tenths to finish with a 5.1 share (6+, weekly AQH share) but remains ranked #5, while Audacy’s news/talk KJCE-AM rises two-tenths for a 0.3 share and stays ranked #28. In Raleigh, iHeartMedia’s news/talk WTKK-FM rises half a share to finish with an 8.0 share that lifts it to the #3 rank, while Curtis Media’s news/talk WPTF loses two-tenths for a 0.8 share finish good for the #19 rank. In Nashville, Cumulus Media’s news/talk WWTN-FM tacks on three-tenths to wrap the survey with a 5.7 share and inches up to the #5 rank, while iHeartMedia’s news/talk WLAC is steady with a 2.1 share but moves up one spot to the #17 rank. 
most recently serving as division sales manager for Carvertise, previously held SVP, GSM, and national sales director roles with the cluster. Philadelphia markets group president Jeff Moore says, “We are fortunate to welcome Anthony Fuscaldo back to iHeartMedia Philadelphia as senior vice president of sales. With his proven track record of driving revenue growth, attracting top talent and fostering strong client relationships, we are confident he will lead our sales team to new heights of success. Welcome home, Anthony!”
Audacy Podcasts. The story notes that there are no staff reductions as a result of this. The goal of the change is to “streamline the brands for advertisers and to put a further emphasis on the Audacy brand.” The story also says that “Pineapple Street Studios, which primarily works with third-party partners such as HBO, Netflix and Spotify, will retain its branding as it moves under the Audacy Podcasts umbrella.” 
important sports moments and “105.7 The Fan” personalities’ favorite memories. Celebratory programming includes two live broadcasts of the “Big Bad Morning Show” hosted by 
other platforms. Titled, Hendrie, and produced by Freestyle Digital Media and directed by Patrick Reynolds, the film features people like Hendrie’s one-time program director David Hall as well as comedians and Hollywood figures talking about the unique radio program Hendrie launched in 1990 in which he held kooky conversations with offbeat characters – all played by Hendrie himself – in real time. Hendrie tells KCAL-TV, “It was completely original… and it satirized something that I thought needed satirizing – talk radio.” 
Ryan,” to the company’s sports talk WXYT-FM, Detroit “97.1 The Ticket.” In Detroit, Ryan will serve as network pregame, postgame and weekday fill-in host, beginning April 1. Ryan comments, “I’ve carried around a post-it note for 14 years with three sports stations written on it, including ‘97.1 The Ticket.’ My longterm goal was to get a full-time job at one of them. I am so excited to join one of the best media teams in the country as I unlock this long-awaited achievement.” 
1. Financial solvency laws. Consolidation is not the problem; it actually saved the radio industry. The problem is the 1986 rule change that dropped financial solvency requirements for station ownership. Prior to 1986, stations could not be purchased with debt. A potential owner had to prove that they could meet the expenses of a station through the duration of its license. Once the financial efficacy rule was dropped and stations could be purchased with debt, the industry was financially decimated. Prediction: Financial solvency laws will be re-instated.
Greenville-Spartanburg, South Carolina “The Fan Upstate.” The program takes over for “Offsides with Marc Ryan,” as Ryan moves to the company’s WXYT-FM, Detroit “97.1 The Ticket.” Audacy Greenville-Spartanburg SVP and market manager Steve Sinicropi states, “‘WIRE 2 WIRE’ allows us to elevate Diesel, who has worked alongside Marc for years, and Cole, who has done a great job with every sports assignment we’ve given him. ‘WIRE 2 WIRE’ will be a live, local sports show with knowledgeable, well-known local talent, and I know sports fans will love it.”
February 2024 PPM Data – Information for the February 2024 ratings period (February 1 – February 28) has been released for New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island), Riverside-San Bernardino-Ontario, San Jose, and Middlesex-Somerset-Union (New Jersey).
“97.5 The Fanatic” as Andrew Salciunas moves from middays to partner with incumbent morning host John Kincade for the “Kincade and Salciunas” 
program, effective today (3/18). Kincade has been serving as the morning host since January 2021. Salciunas, has spent the past 10 years working his way up the ladder at the station, most recently hosting the 10:00 am to 2:00 pm show since Anthony Gargano left that role after a now-settled contract dispute with the company. In a statement, station PD Scott Masteller says, “I am truly excited to pair John and Andrew for a new sports show that will reflect the energy and passion of the Philadelphia sports fan.”
March is half over, and the Madness is just beginning.
For spring break this year, Sarah and I revisited Sandals Grand Bahamian all-inclusive resort – NOT inexpensive, and very worth it. We’ve already booked same-week-next-year, and we think we know who we’ll see there then.
news/talk/sports WXLM-AM, New London. The first match aired last Saturday (3/16) versus New Mexico United. An additional nine matches will air on the two stations. Cumulus regional vice president Holly Paras says, “I am delighted that our stations will enter into this new broadcasting partnership with Rhode Island FC and help to bring the Southern New England community the passion and drama of this new team and exciting sport.”
firm to complete its audits of the consolidated financial statements and internal control over financial reporting included in the Form 10-K. Urban One expects its auditor will issue an unqualified opinion on the consolidated financial statements. The reason for the delay is that Urban One has identified material weaknesses in its internal control over financial reporting and as a result, expects some of its internal controls over financial reporting and disclosure controls will be ineffective as of December 31, 2023. The Annual Report on Form 10-K for the year ended December 31, 2023, will describe these material weaknesses, and the Company is implementing plans to remediate them. The company says it does not anticipate any changes to its previously audited financial statements, nor does it expect to report financial results for the fourth quarter and full year ended December 31, 2023 that are materially different from the financial guidance range previously provided by the company during its third quarter earnings call.
and WEPN-AM), but Karmazin said the move had nothing to do with his company not renewing its lease on WEPN-FM (which ends later this summer) but that it’s a company decision. TALKERS noticed that news/talk WTMJ, Milwaukee did not appear in Nielsen’s January PPM survey and reached out to GKB for an explanation, but the company did not reply to our request. Karmazin told Best, “It’s outdated to use one form of media to measure a show, especially one that doesn’t reflect the entire listening audience and viewing audience across all the different ways we distribute our media now.” 
Sports,” on Monday (3/18). The program will cover the athletes, coaches, teams, and sports that have contributed to the explosive worldwide growth of women’s athletics in recent years. The rotating cast of female sports broadcasters includes Laura Okmin, Maggie Gray, Olivia Harlan Dekker, Amber Theoharis, and Amy Lawrence.