Monday Memo: Behold the Radio Unicorn!
By Holland Cooke
Consultant
Got young local radio news talent? CONGRATULATIONS, for five reasons:
1. They’re young, which our 100-year-old medium NEEDS.
2. Streaming and satellite competitors don’t do local.
3. Radio is still #1 in-car. And in-home again, via smart speakers.
4. As listeners wonder “What NEXT?” news has their back.
5. Talent is acquired. Hire attitude, train skills.
Just DOING local news makes you special, especially if your AM/FM competitors don’t. Six tips for taking it to the next level, and making your station more habit forming:
— Make this hour’s newscast sound different than last hour’s. A particularly clever turn-of-phrase can come back to haunt you the second time a listener hears that version. The little voice in their head says, “I already heard that.”
— Lead with the latest. Avoid telling the story in chronological order. Is there some detail that can top this hour’s version? “A third shift of state troopers has joined the search for little Sarah Johnson…”
— Write as though you were telling the listener face-to-face. The police posted: “Anyone who has seen a car matching that description is asked to contact the police.” Rewrite to say, “If you see that car, call the police.”
— Less is more. Long sentences can make it difficult for the listener to follow the story and understand the information. Emulate your network’s writing style. Write for the ear. Avoid using too many adjectives and adverbs.
— But don’t leave out verbs! “The woman’s husband arrested the wounded man taken to the hospital.” Huh?
— Highly recommended: “Writing Broadcast News Shorter, Sharper, Stronger” by Mervin Block (expensive on Amazon, FREE on Google Books).
Time Spent Listening is still the ballgame. Specifically, we want to add occasions of tune-in, which is easier than extending duration-per-occasion. Translation: There is very little we can do to keep someone in a parked car with the key on Accessories.
So be known for knowing. Benefit-laden imaging will earn you the information reputation that keeps listeners coming back again and again, “for a quick update.” And user-friendly copy points will be more effective than the boastful station-centric way many news promos sound.
Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. He is the author of “The Local Radio Advantage: Your 4-Week Tune-In Tune-Up” and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn
is launching a private placement offering seeking to raise up to $225 million.” Newsmax CEO Christopher Ruddy adds, “While achieving significant success, Newsmax has stayed true to our mission of providing Americans with honest and real news. Now more than ever, especially in this election year of 2024, America needs Newsmax and you can join with us as an investor.” The current private offering currently consists of shares of the Company’s Series B 7% Convertible Preferred Stock for a maximum Offering amount of up to $225 million.
approximately $2.1 million compared to net income of $34.3 million for 2022. For the first quarter of 2024, net revenue was approximately $104.4 million, a decrease of 5% from the same period in 2023. Broadcast and digital operating income was approximately $32 million, a decrease of 18.5% from the same period in 2023. Net income was approximately $7.5 million compared to a loss of $2.9 million for the same period in 2023. Urban One CEO and president Alfred C. Liggins, III states, “Our Adjusted EBITDA for FY23 came in just above the high-end of our previous guidance at $128.4 million. As expected, we suffered a drop in radio division broadcast cash flow as a result of reduced political advertising compared to Q4 2022. Other divisions performed broadly in line with expectations, although the continuing churn in cable television subscribers remains an industry-wide concern. For Q1 our national radio revenues were hit by tough comparatives on a handful of large clients plus a general softness in the market. Second quarter radio pacing’s are sequentially better, with same station core revenues down mid-single-digits and low-single digits including political… We are optimistic about political advertising revenues for the remainder of the year, which should benefit both our radio and digital divisions. During Q1 we repurchased $75 million of our 2028 notes at 88.3%, and we ended the quarter with approximately $155.7 million of cash.”
When recently starting nightly on WPHT, Philadelphia, I asked program director Greg Stocker if there was anything else management needed from me. Greg said, “Do your show.”
bestselling author Joe Garner. The podcast is being co-executive produced by Paul Bahr of Peachtree Sound and Ron Hartenbaum of WYD Media. Garner says, “In each episode, we explore the hidden aspects of everyday life. From why popcorn pops to the science behind your favorite songs. ‘OK Now You Know’ offers a fresh look at the world around us.” Hartenbaum adds, “We’re not just sharing information; we’re inspiring curiosity. ‘OK Now You Know’ makes every day a chance to learn something new.”
Saturdays at 10:00 am ET on SiriusXM’s bipartisan P.O.T.U.S. channel. This show will contain major interviews and showcase conversations and debates with Mediaite writers and editors, along with top reporters from various outlets. These roundtable discussions will cover the intersection of media and politics, the inner workings of the media world, and the biggest industry stories of the week. The inaugural episode features an in-depth interview with ABC News anchor George Stephanopoulos.
Media and president, Westwood One, was elected radio board chair by the NAB radio board. Kevin Perry, president and CEO of Perry Publishing and Broadcasting Company, was elected radio board first vice chair, and Leonard Wheeler, president of Mel Wheeler, Inc., was elected radio board second vice chair. Chris Ornelas, executive vice president and general counsel of Beasley Media Group, was reelected to the radio board’s major group representative seat on the NAB board’s executive committee. Perry Sook continues the second year of his role as joint board chair. The position is elected every two years. The elections took place at the NAB Board of Directors meeting, held June 3-4.
Pelicans had been heard on iHeartMedia’s WRNO-FM. Audacy New Orleans SVP and market manager Dan Barron states, “We are honored to extend our partnership with the New Orleans Saints and excited to bring the New Orleans Pelicans into the WWL family. This agreement reaffirms our dedication to providing fans with the best sports broadcasting in the region. We are proud to be the go-to source for Saints and Pelicans coverage and are excited to bring every thrilling moment to our listeners.”
podcast dedicated to telling the stories of the all-time great players who are enshrined in the Hall of Fame in Cooperstown, New York. The new program, titled, “The Road to Cooperstown,” debuts on June 8 and airs every Saturday at 9:00 am ET on SiriusXM’s MLB Network Radio channel. Season one will run from June through October and each week’s episode will feature a long form conversation between SiriusXM host Jon Paul Morosi and a different Hall of Famer.
daypart to morning drive, taking over for Maxwell Schaeffer and Amy Sweet, who exited the station earlier this year. He posts a message to Facebook saying, in part, “Iowans are all about connecting with each other and WHO Radio has always been at the heart of that. We’ll have conversations about the most important topics of the day, and we’ll share a few laughs along the way.”
introduced to their audience. Brittany Arneson and Kendall Mark will host the “Brittany & Kendall” show beginning July 8. Arneson joined KTMY in 2019, filling in on the “Lori & Julia” show as well as hosting events and assisting with social media and video content. She also previously served with KQRS-FM and as a co-host of the “Tom Barnard Podcast.” Mark has been serving with KMSP-TV “FOX 9” and as part of “The Jason Matheson Show.”
titled, ‘The Chosen One.’ This song was inspired by the media firestorm across the globe in July 2019 when I said on my Newsmax TV show Trump was ‘like the King of the Jews and the Chosen One.’” Root debuted the song on his Real America’s Voice TV show, “The Root Reaction” and on his Talk Media Network nationally syndicated radio show. Root adds, “In light of this unprecedented persecution, indictments and now unjust conviction of President Trump, this is the perfect song and video, at the perfect time, and the perfect place, to lift the spirits of President Trump and the MAGA world, and to show the world President Trump is on a mission from God to make America great again.” 
columnist John Heilemann called, “Impolitic with John Heilemann.” New episodes will drop each Tuesday and Thursday. Audacy Podcasts EVP Jenna Weiss-Berman says, “We couldn’t be more excited to expand our thriving Puck slate with ‘Impolitic’ especially in this election year. John is a singular political journalist whose incisive and insightful analysis and reporting will keep listeners informed leading up to November and beyond.”
multi-year extension to air Browns games on The Fan through the 2026 NFL season. In addition to the games, “The Fan” will continue to carry “Cleveland Browns Weekend,” “The Cleveland Browns Preview Show” and “The Kevin Stefanski Show.” During the season, “The Fan” will carry the two-hour “Browns Radio Network Pregame Show” as well as the two-hour “Browns Radio Network Postgame Show.”
downloads, listens, or views never contemplated a device utilized by multiple people. What we have uncovered is that there is actually a fair amount of co-listening to podcasts that takes place. Whether it be with kids, friends, or family, the podcast industry is leaving ears on the table. There is a richer consumption story to be told as it is not just one person per download. For agencies and media planners, being able to examine co-listening by genre or podcast can offer invaluable insights into reaching the true audience.” Other notable findings include: 1) Marketers targeting people with a side hustle will find a rich concentration among men, heavy, and 18-34 podcast consumers; 2) Podcast pioneers and women like to go back to listen to back episodes and episodes they missed; 3) YouTube has been the most utilized podcast listening platform in the U.S. over the past year and a half: 31% say it is the platform they use the most, followed by Spotify (21%) and Apple (12%); and 4) As the world’s entertainment search engine, YouTube is the dominant podcast discovery platform where audiences are more likely to find podcasts. 
people, it’s time for Eric to embark on new endeavors. Eric and Newsmax are grateful for their time together and proud of the work they have produced.” Bolling’s program The Balance aired at 8:00 pm ET. Newsmax has replaced his show with its Prime News show with a rotating cast of hosts for the interim until a permanent replacement is named.
media personality Rob Parker to air the “Sports Rap Radio” format. Vice president of programming for the BetQL Network Mitch Rosen says, “With our strategic partnership with BetMGM, we’re committed to maintaining a robust presence in the Detroit market and beyond. Now, listeners nationwide can join in on the excitement through the Audacy app, making ‘The Bet Detroit’ accessible anytime, anywhere.”
and the book, we relied on representations made to us by [producer] Dinesh D’Souza and True the Vote, Inc that the individuals depicted in the videos provided to us by TTV, including Mr. Andrews, illegally deposited ballots. We have learned that the Georgia Bureau of Investigation has cleared Mr. Andrews of illegal voting activity in connection with the event depicted in 2000 Mules. It was never our intent that the publication of the 2000 Mules film and book would harm Mr. Andrews. We apologize for the hurt the inclusion of Mr. Andrews’ image in the movie, book, and promotional materials have caused Mr. Andrews and his family. We have removed the film from Salem’s platforms, and there will be no future distribution of the film or the book by Salem.” The statement refers to Georgia resident Mark Andrews, who is suing D’Souza, Salem, and two people involved with True the Vote for defamation. 
Almost everything I know about pricing strategy I learned from domestic airlines. Guess what? Airlines are at it again and I hope you are watching and learning.
million. At the time the deal was announced in February, Saga Communications president and CEO Chris Forgy stated, “We regretted missing the opportunity to acquire these stations a number of years ago when the Neuhoff family acquired them. These stations are a great fit for Saga. We see a lot of opportunity with these stations and this market and are pleased that the family has decided to entrust Saga with continuing these station’s long-standing heritage of serving the Greater Lafayette region. Saga intends to continue building its business in radio by identifying and acquiring middle market stations in dynamic communities.” KALIL & CO., INC was the exclusive broker.
Komando Show” content provided to the station on Friday evenings “is getting great traction with listeners” with the audience nearly doubling (Persons 18+) in the 7:00 pm to 8:00 pm hour from Spring ’23 to Fall ’23. Additionally, Cox Media Group’s WSB-AM/WSBB-FM, Atlanta is adding that hour to its lineup on Saturdays from 5:00 pm to 6:00 pm; Hubbard Broadcasting’s WTOP, Washington is adding the “Digital Life Hack” daily feature; and Red Apple Media’s WABC, New York adds both the “Digital Life Hack” and “Daily Tech Update” features.
Today, consultant Holland Cooke writes, “With 850-plus confirmed 2024 tornadoes – just halfway through the season – each night’s network TV newscast can make you “thankful that we don’t live THERE…” And with more gnarly weather on the way this week across much of the USA, he reckons that, “regardless of your format, your station can be the weather button that listeners will push, and advertisers can sponsor.” And he suggests a tactic proven over 80 years ago. 
reach. “Republicans listen to more AM/FM radio than other groups, with an index of 109 (or 9% more listening than average). The ad-supported spoken-word channels on SiriusXM are a particularly efficient place to find Republicans, with an index of 146. Meanwhile, podcasts stand out as the more efficient platform for reaching Democrats, indexing at 121. And what about those elusive Independents, who often tip an election? Both streaming music, and in particular music videos on YouTube, over-deliver for these potential voters, with indexes of 103 and 123 respectively.” Edison adds, “Regardless of the party that buyers are trying to reach with political ads, audio stands out as a superior pathway to reaching voters. Audio provides enormous audiences and often a far less cluttered political environment than other ad channels.”
digital. iHeartMedia Cleveland market president Keith Hotchkiss says, “We are delighted to announce the well-deserved promotions of Cindy Hunter and Lauren O’Brien within our sales leadership team. Their exceptional skills, dedication, and vision will undoubtedly propel our market forward and reinforce our commitment to delivering innovative solutions and remarkable experiences for our clients.”
commercial radio station in Memphis, Tennessee, featuring a conservative talk radio format. It is the only locally owned news/talk station in the Memphis area. Known as ‘The Mighty 990,’ the station is owned by Todd Starnes via Starnes Media Group, LLC. The station serves the Memphis metropolitan area. KWAM’s studios are located in Memphis, while the transmitter is in Marion, Arkansas. KWAM signed on the air on February 9, 1947.”