WWO: AM/FM and Podcasts Outperform TV in Auto Aftermarket Category
The latest blog post from the Cumulus Media | Westwood One Audio Active Group looks at data from a study the company commissioned by MARU/Matchbox analyzing the auto aftermarket category. Some of the key findings from the study include: 1) The segment has recovered to pre-pandemic levels. Annual spend,
number of retailers shopped, retailers shopped most often, brand perceptions, and advertising recall have recovered; 2) Brand equity and shopping patterns for the top two performers (AutoZone and O’Reilly Auto Parts) are stable to up. The second-tier players are slightly off; 3) AM/FM radio and podcasts are the ideal platforms to advertise auto aftermarket. TV underperforms with category usage and brand equity: Heavy AM/FM radio and podcast listeners visit more retailers in the category, make more shopping trips, and spend far more than the average. Two key consumer segments, do-it-yourselfers and ultra-heavy shoppers are more likely to be heavy AM/FM radio listeners. TV viewers are weak category users. See the blog post here.
iHeartMedia, first starting in 1992 as chief engineer for the Cincinnati cluster. He was part of the team that created the first version of the iHeartRadio App and worked with Toyota and Ford on the first integration of iHeartRadio. More recently, Littlejohn helped spearhead a modernization of iHeart’s studio facilities and conversion to cloud-based audio systems. iHeartMedia Markets Group president Hartley Adkins says, “There are few people in the industry with the expertise and longevity that Jeff has and we’re grateful for the incredible work he’s done for iHeart. We’ve been fortunate to rely on him for over three decades and I’m so thankful we’ll keep drawing from Jeff in his new consultancy role.” 
been serving the company as market president for the Salisbury, Maryland operations. iHeartMedia Mid-Atlantic Area president Brit Goldstein says, “Katie has done incredible work in Salisbury, consistently demonstrating exceptional leadership and creativity. By adding the Wilmington market to her purview, she will bring her outstanding approach to partnership and innovative solutions to the entire Delmarva Peninsula. I’m excited to see Katie and the team flourish in her expanded leadership role.” 
ESPN Wisconsin programming, including weekly appearances on “The Great Dane Huddle” on ESPN Madison with former Badgers Derek Engler and Tarek Saleh. Good Karma Brands founder and CEO Craig Karmazin says, “Barry’s significance to the Wisconsin sports landscape and to Good Karma Brands can’t be overstated. I would not have visited Wisconsin as a college student and eventually started a company here had it not been for the way he and Pat Richter transformed the Wisconsin football program. To add a teammate with his leadership skills, experience, knowledge, and passion is a huge win for our fans, advertising partners, ESPN Madison, and all of GKB.”
and Howie Carr encouraging listeners to donate and raise funds for the DAV of Massachusetts’ homeless shelter and transportation programs. iHeartMedia Boston director of operations, news, talk and sports Bill Flaherty says, “Once again, the WRKO listeners responded in support of our Veterans. Their generosity provides much needed services for those who sacrificed so much for our country.” Since 2016, the DAV Radiothon has raised over $1,125,000 to benefit veterans in the community.
media producer and host of WCPC’s “Arts Beat” and “On The Mark” serves as producer and host. Auerbach, who survived simultaneous kidney failure, a massive heart attack, and complicated surgery in the last year, tells TALKERS, “As I fought to get back on my feet, friends and total strangers reached out to tell me how they had coped, survived, and moved on. Thanks to great healthcare people and friends, I’m here to tell my story and share others’ stories. We can learn and be inspired, as we see people conquer what appears impossible.” “Survivor Stories,” premiers this Friday, November 15, at 7:00 am on Westfield Community Programming, 89.5 FM WSKB, Southwick Community TV, and Agawam Media. It will be archived on YouTube under WSKB Community Radio.
Do you wish you could get in just one more hour of focused work… but your brain won’t cooperate? You’re not alone.
The iHeartMedia Allentown and Reading markets include seven iconic station brands across both broadcast and digital formats, offering a diverse lineup of music, talk and news programming. In her new role, DiMartini will oversee sales, programing, promotions, and operations for both the Allentown and Reading markets. She will report to Brit Goldstein, president of the iHeartMedia Mid-Atlantic area. “Lisa is the consummate professional – unflappable, positive, and centered. She has rejuvenated the Allentown market with her unique approach to fostering culture and partnerships,” said Goldstein. “I’m very excited to see Lisa apply her business principles to the Reading market and beyond.” DiMartini most recently served as the VP of sales for iHeartMedia Allentown, where she played a pivotal role in driving growth and fostering innovation. Prior to that, she served successfully as account executive for iHeart Allentown. Her career began at The Morning Call in Allentown and she is a graduate of Millersville University. “I am honored to expand my role to lead both the Allentown and Reading markets,” DiMartini tells TALKERS. “I look forward to working with the talented teams in both locations to drive continued success and growth while delivering value to our partners and listeners.”
DeLusant and Kurtz will report to Bernie Weiss, division president, iHeartMedia. DeLusant and Kurtz will be responsible for managing multiple platforms across New York and Chicago iHeartMedia brands. In these newly appointed positions, both region presidents will work closely with the sales, programming and digital teams for all station brands in the New York and Chicago markets and will also have direct oversight of the respective sales teams. “I’m thrilled to promote both Steve and Adam. It’s especially rewarding to find the best candidates for key leadership roles in your own buildings,” Weiss tells TALKERS. “They’re extremely knowledgeable about our ever-evolving business and have built some of the best media sales teams in the country. I’m confident that they will continue to elevate our New York and Chicago operations to even greater heights and continue to drive revenue.” Prior to his new role, Steve DeLusant has held the position of SVP of sales for iHeart New York since January 2020. 
Earlier in his career, DeLusant was senior account executive for Emmis Communications and a sales associate for WLTW. Adam Kurtz is a seasoned media veteran with 23 years of sales experience at iHeartMedia including 14 years in sales management. Kurtz began his media career at WLIT in Chicago where he was an account executive for nine years.
This presidential election cycle provided a number of insights, revelations, and takeaway lessons for news/talk radio. And by using the term “news/talk radio” I mean all spoken word platforms on the AM/FM dial including commercial, public, educational, and ethnic outlets that provide news, politics, and commentary. They are all RADIO.
Let’s continue our ongoing series of articles about fair use. A recent case highlights fair use considerations in audio media and podcasting, particularly concerning music and short audio clips used in intros, where some creators assume that brief snippets automatically qualify as “fair use.” Legal experts clarify that using a song clip, even if brief, doesn’t inherently meet fair use criteria. Courts have emphasized that fair use hinges not just on brevity but also on factors like purpose, nature, and market impact on the original work. Music clips, even short ones, are often seen as significant portions of the original content, carrying substantial value, making unauthorized use in podcasts or similar formats legally risky.
Journalism is alive and well within certain college radio circles. On Election Night (11/5), the WRFH/Radio Free Hillsdale 101.7 FM student broadcast team hosted live coverage from the Searle Center on Hillsdale College’s campus in Hillsdale, MI and invited students, faculty, and staff to attend and watch election results roll in and listen to analysis. Student anchors were joined by the presidents of Hillsdale College Republicans and Hillsdale College Democrats, three members of the Hillsdale faculty, a candidate for the Michigan State House, a candidate for the Michigan Supreme Court, and reporters from the Detroit News, the Daily Caller, the Center Square, and the Daily Signal. Back at the WRFH studios, the station’s news team worked to update listeners with results from state and local races all night long. More than 200 people came out to the broadcast in action. WRFH GM Scot Bertram tells TALKERS, “It was a home-run event! Students work hard to prep for this quite unpredictable night. There’s an enormous amount of planning and research involved to set everything up. Then the night unfolds, and they realize it’s a ton of fun, as well. I’ve heard from more than a few students who took part in our previous Election Night events that it’s one of their best experiences on campus and really drew them deeper into the journalism program here at Hillsdale.”
The Broadcasters Foundation of America has launched its annual Year-End Giving Campaign, which seeks to raise donations from tax-deductible personal contributions to the Guardian Fund and corporate contributions to the Angel Initiative. The Broadcasters Foundation, a 501c3 charity, is the only charity devoted exclusively to helping colleagues who are in dire need of monthly or emergency financial assistance due to life-altering illness or a disaster. “We are devoted exclusively to providing aid to colleagues in broadcasting who are suffering from extreme illness, or hardship from a devastating disaster,” stated Tim McCarthy, president of the Broadcasters Foundation. “We also take care of colleagues who have retired. Grants are supported solely by contributions from individuals and companies within our industry and offer a ‘hand-up’ to our colleagues during trying times. We’re asking everyone in broadcasting to please consider including the Broadcasters Foundation in your 2024 charitable giving.” Over the past 20 years, the Broadcasters Foundation has distributed over $15 million in aid to colleagues nationwide, across all states and territories, who need it most. “Requests for aid continue to grow exponentially as more of our peers and their families are affected by severe illness or disasters, such as the recent flurry of destructive hurricanes,” explained Scott Herman, chairman of the Broadcasters Foundation. “Whether it’s a monthly grant or one-time aid in response to an emergency, the Broadcasters Foundation is often a refuge and beacon of hope for colleagues whose lives have been upended by unforeseen and tragic circumstances. Please consider a donation. Donations go directly to helping our colleagues who are in desperate need.” For more information about the Broadcasters Foundation, including how to apply for aid or make a donation, visit 
more than 10,000 employees, a source with knowledge said, amounting to hundreds of job losses as the company streamlines its business and eliminates redundancies. The story also quotes iHeartMedia spokesperson Wendy Goldberg, saying the company has focused on expanding its Gen Z audience and that its broadcast radio audience has “more listeners than it did 10 years ago. Although in a company of 10,000 people very few jobs have been affected, there have been some and we never take this step lightly no matter how few jobs it entails; every team member is important to us and has our respect and appreciation.” 
“NAB congratulates President-Elect Trump and the new and returning members of Congress. Local television and radio stations are committed to working with the next administration on policies that will enable increased investment in local journalism, emergency information, sports and entertainment on which our communities rely. NAB will continue its bipartisan work with policymakers to strengthen this free, local service that is essential to our democracy.”
This drop is partly due to selling their Wilmington station and closing some digital businesses. Despite this, Beasley saw growth in digital and political advertising. They earned $1.2 million in operating income this quarter, a significant improvement from last year’s $85.5 million loss, which included large non-cash impairment costs. This quarter’s net loss was $3.6 million, much lower than last year’s $67.5 million loss, as Beasley reduced expenses and interest costs. Digital revenue continues to grow, now making up 19.4% of total revenue. Beasley’s CEO, Caroline Beasley, noted that digital transformation and political ads helped offset challenges in traditional radio advertising. She emphasized ongoing efforts to streamline operations, improve finances, and focus on their digital platforms. To see the full report please 
The Influencer Network leverages the growing impact of HRN’s syndicated personalities on their radio listeners and social media followers. “Radio personalities are the original influencers” says Clark Logan, President of HRN. “Fernando Fiore (a.k.a. Mr. Soccer), Ana Maria Canseco, Riva, (Los 40 USA) and DJ Xtreme are great talents. Their audiences on air and online identify with them while listening to their shows and reading the social posts in a lean-forward fashion. Brands can use association with these influencers to increase awareness and favorability of their brands with consumers.” For more information on the HRN Hispanic Radio Network, contact Clark Logan at 
KUT/KUTX, Austin GM Debbie Hiott has been elected to the NPR Board of Directors by NPR member station peers from across the country. Her term began yesterday (11/4) and runs through 2027. “It felt important to have a seat at the table at a critical time for NPR as it determines how to address challenging audience and underwriting trends, and how it will handle relationships with member stations,” said Hiott. 
“NPR’s health is our health, and vice versa. It’s important that the member stations and NPR work together on solutions to our audience and revenue challenges. I’m hoping I can help contribute to those solutions.”
In response to the recent lawsuit filed against CBS News, the following statement was released by NAB president and CEO Curtis LeGeyt: “A free press must report, inform and scrutinize without fear of reprisal. Frivolous lawsuits aimed at stifling this essential role risk undermining democratic principles and ignore the First Amendment’s protection of how news is reported. NAB stands firmly with our members against any attacks on their First Amendment-protected reporting.”
Hear the demo and register today at 
