Industry News

Top News/Talk Media Stories Over the Weekend

The migrant surge at the U.S.-Mexico border and the expiration of Title 42; former President Donald Trump’s legal battles; the 2024 presidential race; the negotiations between congressional leaders and the White House over the debt ceiling; Turkish President Recep Tayyip Erdogan faces potential runoff after Turkey’s election; the aftermath of the Jordan Neely chokehold death; the Russia-Ukraine war; and North Carolina abortion battle were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS magazine.

Industry News

Fred Toucher Returns to “98.5 The Sports Hub”

WBZ-FM, Boston “98.5 The Sports Hub” morning drive personality Fred Toucher returned to the program on Thursday after a medical leave of absence to deal with a throat problem that was affecting his voice. Co-hostim Rich Shertenleib had taken a sick day, so the two haven’t worked together since Toucher accused his co-workers of not reaching out to him while he dealt with what was thought to be a cancer scare. He was ultimately diagnosed with leukoplakia, something that can be caused by smoking. Toucher told his listeners, “I have two pieces of advice: Do not smoke and get a second opinion. They thought that I had cancer. If you saw pictures of the original thing they took of my throat, there was a big lump on my vocal cord, like a big lump. I wasn’t supposed to talk for two weeks. And now it just turns out to be Leukoplakia.”

Industry News

“The Bettor Angle” Joins BetQL Network

Audacy announces the launch of “The Bettor Angle,” a new show that “takes fans of BetQL Network behind the numbers and uncovers the stories that shape the games.” The program is hosted by Kate Constable andim Camron Smith and airs Saturdays from 4:00 pm to 7:00 pm ET via the Audacy app and Twitch beginning May 13. BetQL Network brand manager Andrew Williams says, “‘The Bettor Angle’ is the latest example of the BetQL Network’s dedication to delivering top-quality Wagertainment to our listeners and viewers, seven days a week. Kate and Camron will take listeners behind the numbers and uncover the stories that shape the games. From injury reports to coaching strategies, they’ll help listeners understand the factors that can make or break their bets.”

Industry News

NBA & MBA Launch The High School Radio Project

The Nebraska Broadcasters Association and the Massachusetts Broadcasters Association have partnered to create The High School Radio Project (HSRP). The two broadcasters associations say, “Theim HSRP brings real-world radio skills to high school media students in each state, allowing students to curate and schedule music, record radio breaks, produce news and sports stories, interviews, and PSAs, all aired on a streaming radio station heard around the world, 24-hours a day on HighSchoolRadioProject.org, Live365, and Amazon Alexa.” They have recruited industry vendors to assist the students in their radio projects, allowing them to “closely mimic an actual radio station, developing critical communication skills and giving a head start to those who wish to further their radio journey by bolstering college applications and adding valuable skills to their work resumé.”

Industry News

Panel Discussion to Tackle the Talk Media Industry’s Key Concerns

One of the most popular sessions at the annual TALKERS Conference is “The Big Picture” panel and this year’s planned installment of the discussion promises to continue in that tradition of perspective and pertinence.  The panel will be introduced by TALKERS associate publisher/media attorney, Matthew B. Harrison, Esq. and moderated by TALKERS publisher Michael Harrison.  Panelists include (in alphabetical order): Arthur Aidala, Esq. founding partner, Aidala, Bertuna & Kamins, PC/host, AM 970 The Answer, New York; Dr. Asa Andrew, CEO/host, The Doctor Asa NetworkLee Habeeb, host/producer, Our American StoriesLee Harris, director of Integrated Operations, NewsNation; and Kraig Kitchin, CEO, Sound Mind, LLC/chairman, Radio Hall of Fame.  One more panelist has yet to be named.  The issues that the session will cover include: the existential cultural, technological and financial issues facing radio and talk media; the medium’s role in the national political conversation and culture wars; the impact of artificial intelligence on intellectual property and creative originality; the evolution of ethics, justice and journalism in American society; and an examination of potential topics and concerns that will keep the medium vibrant as we move deeper into the 21st century. “It’s all about perspective,” says panel moderator Michael Harrison. “If we are to survive as an industry as well as a community, we have to step back and look at the big picture within which we operate… and it is getting bigger and bigger with each passing moment. We must avoid becoming smaller and smaller.”  More than 60 luminaries from the talk media industry are set to speak at a power-packed day of fireside chats, solo addresses, panel discussions, workshops, award presentations, new equipment showcases and endless networking opportunities. TALKERS 2023 is nearing an advance sellout. See more about the agenda, registration, sponsorship and hotel information here

Industry Views

Pending Business: Father’s Day

By Steve Lapa
Lapcom Communications Corp
President

imYou have still have six weeks to make Father’s Day your sales success. Stop taking for granted, this always undersold 100-plus-years-old celebration.

Father’s Day is a $20 billion business that rarely dominates a radio sales meeting. Did you have a full sales meeting devoted to selling into the Father’s Day gift giving cycle?

Your most valuable sales asset, your on-air personalities, can be helpful in brainstorming, collaborating, even creating unique sales opportunities. They know their audience.

The National Retail Foundation projects only an $80 difference in the average gift spends between Mother’s Day and Father’s Day. Still the typical radio ad sales team rarely takes the time necessary when it comes to brainstorming this annual opportunity. Unlike Mother’s Day where “natural” categories like flowers, candy, dinner, spa days, even jewelry make the annual target list, what does your target list look like for Father’s Day? How creative is your Father’s Day planning… especially since neckties are still out?

Could it be because Father’s Day was hatched in Spokane, Washington as a complement to its senior partner, Mother’s Day?

It really doesn’t matter. These takeaways may help guide your thinking as you approach any holiday marketing. Let’s start with a Father’s Day profile that should broaden your thinking:

— Forget the old school. Consider this: 81% of gift givers are looking for “unique” or “experience” oriented gifts. A true opportunity to open your prospecting targets. Would Dad enjoy a weekend staycation?

— Like it or not online shopping is becoming the norm, yet when it comes to Father’s Day, nearly 50% are still shopping at retail locations. Another reason to freshen up that prospecting list.

— Despite inflation, 76% of Americans will celebrate Father’s Day.

— The average spend is projected at $171. Not exactly Christmas numbers, but welcome income to any retailer.

Sellers and managers often overlook obvious income opportunities that could come easily. Chances are your local talent have a connection to Father’s Day that could make a difference on a sales call. Don’t overlook the opportunities right in front of you as you approach the next sales call.

Happy Father’s Day!

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com. Steve Lapa will be moderating the “Generating Revenue” panel at TALKERS 2023 on Friday, June 2 at Hofstra University.

Industry News

The Ramey Show’s George Kamel Launches YouTube Channel

George Kamel, co-host of “The Ramsey Show” on the Ramsey Network, is launching a new YouTube channel designed to help “others win with money while exposing a system designed to keep Americans broke.”im The Ramsey Network says Kamel, who went from negative net worth to millionaire and has successfully navigated the money minefield, will “tackle the tough topic of money with humor and wit.” Kamel comments, “There’s so much anxiety and frustration around money. I’m so pumped about this channel because we’re going to show people personal finance doesn’t need to be complicated, and we’re going to have a lot of fun doing it.” New episodes will be posted every Monday, Wednesday and Friday.

Industry News

Top News/Talk Media Stories Over the Weekend

At least nine people are killed in a shooting at a Texas outlet mall and seven others are killed by a vehicle hitting people outside a migrant shelter; the global COVID health emergency is declared over and Dr. Rochelle Walensky exits the CDC; the battle in Washington over the debt ceiling; investors remain nervous about regional banks after the failure of three; former President Donald Trump’s legal battles; the controversy over Supreme Court Justice Clarence Thomas’ accepting gifts from a prominent Republican donor; King Charles III is coronated; the ongoing Russian invasion of Ukraine; experts’ concerns about generative Artificial Intelligence; and the large number of race horse deaths leading up to the Kentucky Derby were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS magazine.

Industry News

Audacy Promotes Rosen and Porth at “The Score”

Audacy announces leadership promotions at sports talk WSCR-AM, Chicago “670 The Score” as station programmer Mitch Rosen is upped to vice president and brand manager. Rosen will continue in his role asim vice president of BetQL Network. Audacy Chicago VP of programming and operations Greg Solk says, “Mitch Rosen is ‘The Score’ and has led his team for nearly two imdecades of unprecedented success. He has a keen eye for talent and has the deepest relationships in Chicago sports media. We are all excited about the future of ‘The Score’ with Mitch leading the way.” At the same time, the company promotes assistant brand manager Ryan Porth to program manager, reporting to Rosen. In this role, Porth will assume day-to-day responsibilities of the station’s programming. Rosen comments, “Ryan Porth came into “The Score Clubhouse” in January of 2022 and has fit in like a veteran. We are excited about his next step in helping to guide the future of Chicago’s sports powerhouse.”

Industry News

The Late Jim Thompson to Receive TALKERS “Humanitarian of the Year” Award

The late Jim Thompson, who lost his valiant struggle against throat cancer last August at the age of 75, has been named this year’s recipient of the TALKER S magazine Sharon L. Harrison Memorial Award for Outstanding Community Service by a Broadcaster – also referred to as the “Humanitarian of the Year” award. Thompson served successfully as the president of the Broadcasters Foundation of America between 2009im and 2022 guiding the charitable organization to more than quadruple the amount of financial aid it distributes to radio and TV professionals in acute need from $400,000 to nearly $2 million last year. “I am very proud to have known Jim for nearly 40 years as a colleague and a friend,” said Scott Herman, chairman of the Broadcasters Foundation. “Jim believed deeply in helping others and his passion and enthusiasm for life always lit up a room. He always saw the positive in every person and every situation.” Prior to his service to the industry as president of the BFoA, Thompson had been president and CEO of Group W Radio, the second largest radio company in the country during his leadership, and along with Mike Craven was co-owner of Liberty Broadcasting, a 19-station radio group concentrated on the East Coast. He began his broadcasting career as an account executive at KYW-TV, Philadelphia in 1971, where he rose to vice president and general manager. An innovator and visionary, Thompson created the Radio-Mercury Awards to encourage and reward excellence in radio creative. He served on the boards of the Radio Advertising Bureau and the Advertising Council, was vice chairman of the Pennsylvania State Broadcasters Association and a member of numerous committees, including the NAB Radio Futures Committee.  A member of the U.S. Army, Thompson served in Vietnam. The presentation will be made by talk show host Harry Hurley of WPG, Atlantic City at TALKERS 2023 on Friday, June 2 at Hofstra University on Long Island.

The Humanitarian of the Year honor is one of four awards presented annually by TALKERS at its annual national conference.  The others set for this year include the Freedom of Speech award to Tavis Smiley of KBLA Talk 1580, Los Angeles; the Woman of the Year award to Martha Zoller of WDUN, Gainesville, GA; and the award for Lifetime Achievement to Kraig T. Kitchin of Sound Mind, LLC.  All three will be in attendance to make their acceptances. Jim Thompson’s award will be accepted by Broadcasters Foundation of America president Tim McCarthy.

TALKERS 2023 is nearing an advance sellout. See more about the agenda, registration, sponsorship and hotel information here.

Industry News

iHeartMedia Publishes the State of Podcasting 2023

This report from iHeartMedia looks into determining where the audiences for podcasts are coming from. The company says of the State of Podcasting study: “Aside from reach, time spent listening to podcasts is up 2x in the past five years with the number of Black and Hispanic listeners jumping 30% in the past two years. Weim wanted to see where the listenership was coming from and based on the research it looks like Americans are making more time for podcasts mostly by reducing time spent with streaming video, streaming music and social media. Video podcasts have been a big discussion lately in the industry – whether its needed and cost effective, which is interesting because this new data sample showed that podcasts are pulling listener share primarily from YouTube’s audience – a reasonable motivation for their heightened focus on video podcasting to drive retention.” Interestingly, the study also concluded that the majority of radio listening happens out-of-home (68%), while the majority of podcast listening happens in the home (69%).

Industry News

WRKO, Boston Adds “The Gambler with Adam Kaufman” to Lineup

iHeartMedia news/talk outlet WRKO, Boston adds the local sports betting program “The Gambler with Adam Kaufman” in the 10:00 pm to 12:00 midnight – Monday through Thursday – slot beginning this evening (5/1). Adam Kaufman – sports director at iHeartMedia Boston – hosts the show with contributions from Dan Watkinsim and Brian Antonelli. iHeartMedia Boston director of operations, news, talk and sports Bill Flaherty says, “Everyone I talk to is now betting on sports. With the interest at a fever pitch, I can’t think of a better time to launch this show.” Kaufman adds, “There’s no greater platform than live sports talk radio and, since January, there’s no greater obsession in and around Massachusetts than sports betting. I’ve been fortunate to spend many years of my career working in both areas and I couldn’t be more thrilled to have them intersect now. Boston is ready for a nightly gambling show. I’m honored to host it and can’t wait to sweat bets with listeners, industry experts, and our incredible team starting May 1.”

Industry News

Top News/Talk Stories Over the Weekend

The illegal immigrant accused of killing five neighbors in Texas remains at large, plus deadly weekend shootings in Philadelphia and Mississippi; the 2024 presidential race, including Ron DeSantis’ trip to Britain; President Joe Biden’s appearance at the White House Correspondents Dinner; regulators seize First Republic bank and sell it to JPMorgan Chase; the ongoing Russia-Ukraine war heats up in Crimea; the worsening situation in war-torn Sudan as a humanitarian crisis looms; and tornadoes cause damage in Virginia Beach and South Florida were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS magazine.

Industry News

Sports Talk WCMC-FM, Raleigh Cancels “The OG with Ovies & Giglio”

Capitol Broadcasting abruptly drops “The OG with Ovies & Giglio” – starring Joe Ovies and Joe Giglio – from the program schedule on sports talk WCMC-FM, Raleigh “99.9 FM The Fan.” According to the News & Observer, Ovies tweeted after Wednesday’s program, “Today was the last edition of ‘The OG’ and the end ofim 13.5 years at The Fan. @giglio_OG and I did some really great stuff in just over 3 years of the show. Thanks for making us part of your routines.” The story quotes Capitol Broadcasting general manager Brian Grube saying a replacement show will have a single host format. The station added, “We’ve decided to move in a new direction in afternoons on ‘99.9 The Fan’ that focuses on the best way to deliver fast-moving, informative, engaging local sports content that leverages the full scope of CBC’s powerful radio, TV and digital platforms…. We’re truly grateful for Joe Ovies’ and Joe Giglio’s many contributions and wish them both the best moving forward.” Read the N&O story here.

Job Opportunity

Columbus’ “The Fan” Seeks Station Manager

TEGNA’s sports talk WBNS-FM, Columbus, Ohio “97.1 The Fan” is seeking a “strategic, creative, dynamic, experienced broadcasting sales manager/director of sales/general manager to become our next great station manager. ‘97.1 The Fan’ is the flagship station for all Ohio State Athletics as well as NHL’s Columbus Blue Jackets and the MLS Columbus Crew. ‘The Fan’ is also the Columbus home for Cleveland Browns football. Our legacy properties boast one of the top-rated ESPN affiliates in the United States as well as a statewide network of over 80 stations and a digital platform of full-service digital solutions. This position reports to the president and general manager of WBNS-TV.” Find out more and apply here.

Industry News

Newsmax Inks Deal to Broadcast in Southeastern Europe

Newsmax Media, Inc announces that it is signing a deal with Telecom Serbia to broadcast Newsmax content to customers in Southeastern Europe. Newsmax CEO Christopher Ruddy says, “Newsmax is excited about its partnership with Telecom Serbia, which has become an impressive player in numerous European markets.im Newsmax saw this agreement as both an opportunity to join with a respected leader in multimedia, Telecom Serbia, but also to strengthen America’s ties with the people of Serbia and the Balkans. The United States and Serbia were allies in both World Wars, share a common desire to overcome the destructive legacy of communism in East Europe, and both continue to support democratic societies. We believe that millions of Americans, Serbs and others will see us as an important source of information that they can trust.”

Industry News

Procter & Gamble to Receive Radio Marketer of the Year Honor

The RAB announces that Procter & Gamble has been selected to receive the 2023 Radio Mercury Awards “Radio Marketer of the Year” honor “in recognition of the company’s longstanding and strategic partnership with the radio industry to reach and engage consumers when they are most receptive and ready to act.” The RABim goes on to say, “P&G’s commitment to minority owned broadcasters and its stewardship of diversity, equity and inclusion is unparalleled as evidenced by its founding sponsorship of ‘More than that with Gia Peppers’ audio series, its transformative strategic alliance with NABOB and Reset Digital to steer more digital investment to black-owned broadcasters, and its ‘Lead with Love’ community impact program activated in partnership with Katz Radio Group and RAB.” RAB president and CEO and chair of the Radio Creative Fund, Erica Farber, says, “Procter & Gamble continues to be a tremendous partner to the radio industry. The ongoing collaboration with P&G and its agencies is driving results among our shared consumers, and we look forward to their continued innovation and thought leadership in audio.”

Industry Views

The Power of Live and Unpredictable

By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, Sterling on Sunday

imThe decision to change WABC from music to talk back in 1982 was not made by corporate, it was made by its then-program directorJay Clark. Corporate was hoping he would approve the change, “they” lobbied for it, but the call was the ultimate responsibility of the program director. The business plan for WABC as a talk station predicted it to be profitable in year 10. (That’s because KABC, Los Angeles took 10 years to turn a profit.) As it turned out, WABC turned a profit in year 11.

At the time of the WABC format change back in the early 80s, the role of a program director was to be a disruptor. They were expected to cause trouble, get headlines, keep the energy coming out of the speakers up-up-up. It was my experience that the best program directors were extremely unpleasant, difficult people. They knew how to stir up their world on and off the air.

They did not get along with sales: “I’ll get you ratings, you go sell them” was the essence of their relationship with sales!

As co-worker relationships within radio stations became more important than results, the industry suffered. The death knell was the first time a program director dismissed a new idea by saying, “It’s not in the budget.” Until that tragic moment, good/great program directors would greet new ideas with, “They will just have to give us the money.”

The primary reason radio is losing younger demos is not technology, it’s the show. Technology attracts no audience. No one goes to a movie theatre to see a blank white screen no matter how good they may find the air conditioning and popcorn. If younger listeners are listening to another audio medium it’s because the show is UNPREDICTABLE, new, energetic, fun or on-demand.

Radio of any genre can be unpredictable, new, energetic, fun and on-demand. (Request lines built top 40. But what happened to them?) The actions of unpredictability are free.

Those unpleasant, autonomous program directors often earned more money than any general manager and more than almost any program director working today. A lot more. Why? Because radio stations attracted cume by acting as a 24/7 barker. The barker sizzle came from the single mind of the program director.

The programming mind that wins by disruption is not limited to top 40. For example, classical music WGMS in Washington featured promos declaring that “WGMS plays real oldies,” “mostly Mozart” and “Celebrate the bicentennial and Beethoven’s birthday.”  Unexpected programming proves that radio is live and “LIVE” is the most powerful word in electronic media.

Walter Sabo was the youngest Executive Vice President in the history of NBC. The youngest VP in the history of ABC. He was a consultant to RKO General longer than Bill Drake. Walter was the in house consultant to Sirius for eight years. He has never written a resume. Contact him at walter@sabomedia.com. or mobile 646-678-1110. Hear Walter Sterling at www.waltersterlingshow.comMeet Walter Sabo at TALKERS 2023 on Friday, June 2.

Industry Views

They Simply Don’t Like You

By Michael Harrison
TALKERS
Publisher

imaMany years ago, I received a late-night call from a legendary radio talk show host who had just been let go by management at the iconic major market station where he had been presiding over the airwaves for several decades. His ratings had begun to downtrend a bit, but he still was a big draw for audience and advertisers. He was one of the biggest names in talk radio history and his still-sizable audience loved him. Thus, the unexpected news of his severance blindsided him with a wallop and surprised the heck out of the biz.  Everyone was buzzing about it.

The usually jaunty and confident personality asked me in an uncharacteristically despondent tone of voice, “Why do you think they fired me?”

My initial response, “I don’t know.”

He answered, “C’mon, you know everything… why do you think they fired me?”

“What does it matter what I think?  I’m not sure you really want to know my opinion about this.”

“No I do, I do… tell me the truth.”

Tapping into Aaron Sorkin, I quipped, “You can’t handle the truth!”

“No I can! Dammit! Tell me what you think.”

I took a deep breath and answered, “In my opinion, they let you go… because they don’t like you.”

“What?” he replied with irritation. “You’re kidding!!”

“No, I’m not kidding.  They don’t like you and they’re using your minor ratings downslide and the subjective determination that you are no longer a fresh new voice as an excuse to get rid of you.”

I then attempted to explain to him that quite often in this business, when the question arises, should he stay or should he go, whether it is a matter of ratings, budget, or heated controversy – it comes down to the margins. Do they like you or do they dislike you?

“That’s not true!” he blurted with anger, “They LOVE me! I’m very popular with management and my co-workers. When I walk around the halls the people adore me!”

“I’m afraid they don’t… you are disliked at the station. That’s what I hear.” And that was the last time we spoke.

Fast forward to the two major buzzes currently emanating from FOX.  Everyone’s speculating about why the company dumped the mononymic talker widely known as Tucker. IMHO, it comes down to the moral of the above tale. They don’t like him.  Or more specifically, among the widespread rumors of “they,” Rupert Murdoch doesn’t like him. So much for the adage content is king. In today’s media business and perhaps all the way back to Gutenberg, platform is king. Or at least co-king.

And by the way, also IMHO – in a related story – the simple reason FOX settled with Dominion? Murdoch didn’t want to go through the discomfort and inconvenience of personally testifying in court. Everything else is filler.

Michael Harrison is the publisher of TALKERS.  He can be contacted at michael@talkers.com. You can meet Michael Harrison at TALKERS 2023 on June 2 at Hofstra University.

Industry News

The 2023 Black Effect Podcast Festival

image

Premiere Networks syndicated morning personality Charlamagne Tha God and iHeartRadio presented the first-ever Black Effect Podcast Festival at Pullman Yards in Atlanta on Saturday (4/22) designed to “highlight, uplift and amplify Black voices in the podcast industry.” The festival brought together thousands of podcast fans with the Black Effect Podcast Network’s top talent for a day of live podcast recordings from Black Effect’s most popular shows including “The 85 South Show,” “WHOREible Decisions,” “Big Facts,” and a special joint taping with “Reasonably Shady,” and “Checking In with Michelle Williams.” Additionally, the event included panel discussions aimed at aspiring and mentoring podcasters in the Black community with leading content creators and media executives. Pictured above is Charlamagne Tha God (center) with Black Effect Podcast Network president Dollie S. Bishop (front row, second from left) and the Black Effect Podcast team.

Industry News

WWO Audio Active Group: The Power of AM/FM Radio in Cars

This week’s blog post by Cumulus Media | Westwood One’s Audio Active Group shows a brand-new comprehensive analysis of listening data from the Nielsen Fall 2022 Survey, MRI Simmons, Edison Research‘s “Share of Ear,” and Advertiser Perceptions “that reveal 82 million reasons to keep AM radio in vehicles, illustrating why AM/FM radio is still the queen of the road.” Citing the Nielsen Fall 2022 survey, the study concludes: 1) 82,346,800 Americans listen to AM radio monthly; 2) 57% of the AM radio audience listens to news/talk stations, the very outlets that Americans turn to in times of crisis and breaking local news; and 3)ban One out of three American AM/FM radio listeners are reached monthly by AM radio. From the Edison study: 1) AM/FM radio dominates listening in the car with an 88% share of ad-supported audio; 2) AM/FM radio’s near-90 share of in-car ad-supported audio has been steady as a rock for the last six years; 3) AM/FM radio’s ad-supported shares in the car are dominant across all demographics, even among 18-34s; and 4) ‘Perception’ vs. ‘reality’: Agencies and advertisers underestimate AM/FM radio shares and overestimate Pandora and Spotify audiences (‘Perception’ from Advertiser Perceptions data). MRI Simmons shows Ford owners represent 20% of all U.S. AM radio listeners and are more likely to listen to AM radio. Cumulus chief insights officer Pierre Bouvard comments, “AM stations serve very unique, targeted constituencies and represent many languages and voices. As automobile manufacturers consider eliminating AM radio, it’s important to underscore that the AM dial is one of the most diverse media platforms in the world. Why would we eliminate this variety from the car?” See the blog post here.

Industry News

The Weekend’s Top News/Talk Media Stories

The debt ceiling plan from House Speaker Kevin McCarthy; the 2024 presidential campaign; Donald Trump legal battles; the Supreme Court decision on the abortion drug mifepristone; the exodus of diplomatic staff from Sudan as the violence rages; the Russia-Ukraine war and China’s stance on the sovereignty of former Soviet states; the PR exec responsible for the Bud Light controversy takes a leave of absence; and Bed, Bath & Beyond to go out of business were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research fromTALKERS magazine.

Industry News

The Epoch Times Podcaster Explores California Exodus in New Documentary Film

Siyamak Khorrami, host of the successful “California Insider” audio/video podcast and editor of the Southern California edition of The Epoch Times, explores the unprecedented mass exodus of California and its root cause in his new documentary, LEAVING CALIFORNIA: The Untold Story, an Epoch Original production. In the 70-minute feature-length film that premieres tomorrow (4/21) on LeavingCAmovie.com, Khorrami takes viewers on an intimate journey of love, loss, tragedy and hope as residents face the prospect of leaving their beloved state. As a regular guest of the show, California Policy Center president and award-winning journalist Will Swaim says, “California’s bad ideas go national really fast. And if California fails, the United States fail.” This cautionary tale highlights crime, education, business environment, cost of living, environmental legislation and homelessness that are trending beyond California. “California Insider” is a twice weekly 30-minute podcast (Apple, etc.) and television show (in 30 million homes on NTD cable network). Episodes are also available on YouTube and Epoch TV. Launched in 2020, Khorrami focuses on the critical issues and current events of the wealthiest and most populated state in the nation.

Industry Views

Pending Business: NAB – Never Assume the Basics

By Steve Lapa
Lapcom Communications Corp
President

Welcome to the NAB edition of Pending Business.

Wait, not that NAB. I am talking about the NAB that affects every manager and seller in the broadcast business, especially radio. This NAB is all about Never Assume the Basics.

Timing could not be better. Borrell and Associates just released a report that validates the Covid pandemic-driven changes in the local advertising marketplace. The shifts are so big, they most likely will change the ad world for a long time. The report shows the measurable local advertising marketplace is now at approximately $143 billion dollars. If you believe the numbers in the report, 67% of local ad dollars are placed in digital media advertising. Simple math says 33% of local ad dollars are now split, radio, TV, all print, outdoor and direct mail. Now that is a genuine showstopper!

These numbers are a tough pill to swallow, especially for those of us who remember the days when (print) newspapers were the king of the hill of local ad dollars. Whether you accept the numbers or not, the trend is your friend, and no manager or seller wants to be left behind. The major drivers behind this seismic shift in local ad dollars are the giants of social/digital media. Members of what TV personality Jim Cramer calls the FANG set – Facebook, Amazon, Google – you know what I am talking about. The shift in local dollars happened and continues happening right before our collective ears and eyes. Some of us are changing with the flow, others are still satisfied just reading a competitive radio monitor report during the Monday morning sales meeting.

Let us pause right here and get back to the danger of assuming the basics. You know what assuming can do, so let us regroup. Zoom back and take a treetop view of how you reconcile the basics of:

— local ad budgets

— sales prospecting

— packaging

What’s changed in your approach to prospecting? What NEW information and new businesses are you targeting? How has your competitive information flow adjusted to reflect local market changes? What is the newest package concept in your sales arsenal? Are you up to speed on the newer social and digital media initiatives in your local market?

Make no mistake, I am not advocating breaking the foundation. Yet we cannot ignore market dynamics. Some companies are driving change and growing in the digital/social media ad space, while others are slower. The great Teddy Roosevelt said “Lead, Follow, or Get Out of the Way!” Leadership is never easy. When it comes to sales, it should be a constant goal. Do not let anyone push you out of the way.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com. Steve Lappa will be moderating the “Generating Revenue” panel at TALKERS 2023 on Friday, June 2 at Hofstra University.

Industry News

Top News/Talk Media Stories Over the Weekend

The House Judiciary Committee to hold a field hearing in New York in connection with Manhattan district attorney Alvin Bragg’s prosecution of former President Donald Trump; the beginning of the Dominion Voting vs FOX News trial is continued to Tuesday suggesting a possible settlement; the deadly shootings in Biloxi, Kansas City, Louisville and Dadeville, Alabama; the aftermath of the leaked classified Pentagon documents; large groups of youths cause chaos and overwhelm police during three consecutive Teen Takeover nights in Chicago; Anheuser-Busch launches patriotic ad campaign after Dylan Mulvaney Bud Light protests; G-7 diplomats are critical of Chinese, Russian, and North Korean aggression; and scrutiny of Supreme Court Justice Clarence Thomas’ financial reports were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS magazine.

Industry News

WBAP, Dallas-Fort Worth Sponsors Weathercon 2023

Cumulus Media’s news/talk WBAP, Dallas-Fort Worth – along with WFAA-TV – is presenting “The On Time Experts Weathercon 2023,” a free, live event “that delivers fun and excitement for the whole family through the immersive Weathercon experiences at Frontiers of Flight Museum, Texas’ premier air and space museum.” Included in the May 6 event is the opportunity for families to experience what it is like to be a meteorologist with a green screen, see storm chaser vehicles, and visit the interactive kids’ zone. WBAP meteorologist Brad Barton and WFAA-TV’s Pete Delkus will deliver presentations to visitors.

Industry News

98.5 The Sports Hub’s Fred Toucher to Have Throat Surgery

Fred Toucher – co-host of the “Toucher & Rich” morning drive show on Beasley Media Group’s sports talk WBZ-FM, Boston “98.5 The Sports Hub” – says he’ll be having surgery on his throat and thanks a listener for connecting him with the doctor that will do the procedure. Toucher has missed time on the air recently due to a persistent throat problem that’s affected his voice. Other doctors have not been able to pinpoint the problem. Yesterday (4/10), his on-air partner Rich Shertenlieb read a statement from Toucher on the program that read: “My voice has been messed up for a long time. I had been going to doctors and they didn’t seem overly concerned. However, a listener heard me and put me in touch with a doctor he works with. I went and things didn’t go great. He found some things in my throat that concerned him. He told me not to worry because he could fix all of it. Not to sound dramatic but it is possible a listener saved my life by setting up that appointment.” Toucher also said via social media that he plans to be back but is under a “no talking” order from the doctor and adds, “To that, I am grateful, even though the doctor doesn’t take insurance. Between this and my divorce, I’m f—ed financially! Sorry kids – Christmas is going to look a lot different this year.”

Industry News

The Weekend’s Top News/Talk Media Stories

A Texas judge rules the FDA was wrong to approve the abortion pill; the leak of Pentagon documents revealing weakness in Ukraine’s defense and the spying program of the U.S. government; the legal matters facing former President Donald Trump; Supreme Court Justice Clarence Thomas’ acceptance of luxury vacations from friend who is a wealthy Republican donor; the flap over Anheuser-Busch’s trans activist-Bud Light relationship; U.S.-China relations and China’s military exercises over Taiwan; the 2024 presidential race; the ouster of three Democrats from the Tennessee state legislature; and the Easter holiday were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS magazine.

Industry News

Audacy Insights: Radio Killed the Video Star

An Audacy Insights piece by company chief marketing officer Paul Suchman lays out the case that audio – radio/streaming/podcasts – is a more effective marketing tool than video (the traditional darling of media planners). Suchman writes that this argument “is among the ultimate tussles between media planners and publishers. While some may lean more heavily toward video, we at Audacy respectfully disagree.” He makes a five-point argument in audio’s favor saying it wins in reach, time spent using, is more immersive, activates all senses, and drives recall. Read the complete story here.

Industry News

The Weekend’s Top News/Talk Media Stories

The indictment of former President Donald Trump by a Manhattan grand Jury and the reactions of the Trump campaign and Trump supporters; Russia’s invasion of Ukraine and Russia’s detention of Americans Paul Whelan and Evan Gershkovich; the killing of a pro-Russian blogger Vladlen Tatarsky in a café bombing; the tornadoes that developed across the South and Midwest and into the Northeast leaving 32 people dead; and the NCCA Men’s Final Four and LSU wins the NCAA Women’s championship were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS magazine.

Industry News

Hofstra Grad Student Receives Gracie Live on “The View”

Hofstra University grad student Fatima Moien won a 2023 Gracie Award for her work as the on-air talent for the Lawrence Herbert School of Communication’s “Live from Studio A.” The series brings influential media and communications professionals to campus to share their personal stories, advice, and wisdom with Hofstra students. In the photo above, Moien (sixth from the left) receives her Gracie on the set of ABC’s “The View” with her parents present. Additionally, AWMF president Becky Brooks, presented Moien with a $10,000 scholarship generously donated by ABC News and “The View” in honor of the late Barbara Walters.

Industry News

FNC Beats CNN and MSNBC for the 7th Consecutive Quarter

According to data from Nielsen Media Research, FOX News Channel finished the first quarter of 2023 as cable’s most-watched network in primetime and total day viewers. Additionally, FNC beat CNN and MSNBC combined with total day and primetime viewers and the A25-54 demo for the seventh consecutive quarter. FOX News Channel reports that its total primetime viewers for March 2023 was 2,094,000 (down 27% from March 2022), while CNN’s total primetime viewers was 473,000 (down 61% from March 2022) and MSNBC’s total primetime viewers was 1,135,000 total viewers (down 12% from March 2022).