BFoA to Present Networking Media Mixer in NYC
The Broadcasters Foundation of America is presenting its third in a series of networking Media Mixers, Thursday, June 13, from 5:30 pm to 7:30 pm, at the New York City studios of iHeartMedia. The event is being hosted by iHeartMedia air personality Gandhi, a member of the nationally syndicated “Elvis
Duran And The Morning Show,” with a live performance from local singer/songwriter sensation Jackie Romeo, currently a contestant on “The Voice.” BFoA says the mixers serve a dual purpose: to bring together up-and-coming broadcast professionals with their peers and executives; and to increase awareness of the BFoA’s charitable mission. BFoA president Tim McCarthy states, “Our first two Media Mixers were a huge success for young professionals who mingled with executives, and we’re looking forward to another great event. We have an obligation to show young people in radio and television that broadcasting offers successful and fulfilling career opportunities. We also need to help them understand what the Broadcasters Foundation does, why it’s important, and how they can help.” The two-hour event is free, but space is limited, and advance registration is required. Register here.
April 2024 PPM Data – Information for the April 2024 ratings period (March 28 – April 24) has been released for Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus.
will cover the latest on significant events from around the nation and the world.” Levanthal adds, “‘The Leventhal Report’ will bring the top stories to the growing Newsmax2 audience with an in-depth analysis of the ‘why’ and what it means to them and our nation. I am looking forward to bringing my global experience in covering the news that matters most to Newsmax2’s lineup of hard-hitting journalism.” Newsmax2 is the network’s free streaming channel available on the Newsmax App and FAST channel platforms found on most major OTT systems including Roku, Samsung, Amazon Fire, Pluto, Vizio, LG, Tivo, Plex and Xumo. Newsmax2 also airs on 20 television broadcast stations through digital channels.
Does anyone care anymore?
region that carry Carr’s independently syndicated afternoon drive talk show. He is an inductee in the Radio Hall of Fame. With roots in investigative print journalism, Carr is the New York Times best-selling author of The Brothers Bulger and Hitman, in addition to several other Boston organized-crime books and two novels. He has remained in newspaper work that goes back prior to his radio career as an active columnist for the Boston Herald and has received a National Magazine Award for his work with Boston Magazine. Boston organized-crime boss Whitey Bulger was so infuriated by Carr’s groundbreaking reporting that he once put out a murder contract on Carr – a story detailed on “60 Minutes.” At his 2013 trial on murder and racketeering charges, Bulger tried to have Carr banned from the courtroom by calling him as a defense witness. Before he was brutally murdered in a gangland hit, the crime czar still said his greatest regret was not murdering Carr when he had the chance. Carr once taught a course at Harvard, where he had to cross a picket line against himself to get to his class. In making the announcement, TALKERS founder Michael Harrison stated, “Howie Carr is the real deal – the best of both the old and new schools in media. He was practicing ‘cross-platform’ journalism and commentary long before it became the digital-era norm. He’s got ink in his veins and RF in his brains. His impact in the Northeast has been so strong for such a long time that if the six New England States were to consolidate as one, he would possibly be its first governor.” Carr will be one of 60 industry leaders speaking at TALKERS 2024: Radio and Beyond. For more information, see story below.
(R-VA) will lead the investigation. They say, “NPR is entrusted with Americans’ hard-earned tax dollars. Serious allegations from a then-senior editor who spent decades at NPR reveal NPR engages in viewpoint discrimination and ideological bias that caters to a narrow, leftwing audience. From dismissing all debate over the origins of the COVID-19 pandemic to statistics about NPR’s editorial staff significantly skewing to the Democratic party, these allegations are deeply troubling and merit congressional investigation. This hearing will provide Members an opportunity to question NPR’s leadership directly about concerns we’re hearing from our constituents across the nation.” NPR president and CEO Katherine Maher is invited to testify.
To be an expert in marketing requires expertise in how memory works. Early in my consultant practice, I studied and read every book I could find on the processes of memory. The best book is Effective Frequency: The Relationship Between Frequency and Advertising Effectiveness. Put simply, how many times does a consumer have to hear a message before it has impact? The book, a collection of studies, is the foundation for every qualitative study in the field today.
Time to thank the lawyers in the Donald Trump trial for once again proving beyond any doubt the power of talk radio.
Gray states, “Longevity in podcasting is a testament to how well loved the host is and there are few hosts who have had an impact across a multitude of generations as Adam Carolla. We are so proud to be Adam’s longtime partner on this journey and to celebrate 15 years in podcasting together is a wonderful achievement. We look forward to 15 more years as podcasting partners.”
Growing a brand is a memory game. Which message will a target consumer value, remember it and take it to the cash register? The answer is not complicated but it is complex.
about all the science any of us have been tutored in on the subject of effective frequency.