Industry News

FCC Chairman Carr Announces Pledge America Campaign

Federal Communications Commission chairman Brendan Carr is announcing the agency’s Pledge America Campaign designed to dovetail with the celebration of the 250th anniversary of America’s independence. The announcement says that “consistent with their longstanding public interest obligations, America’s broadcasters play a key role in educating, informing, and entertaining viewers and listeners all across America, and they are particularly well suited to air programming that is responsive to the needs and interests of their local communities.  The Pledge America Campaign enables broadcasters to lend their voices in support of Task Force 250 and the celebration of America’s 250th birthday by airingimg patriotic, pro-America content that celebrates the American journey and inspires its citizens by highlighting the historic accomplishments of this great nation from our founding through the Trump Administration today.” Carr adds, “On July 4, 2026, America will celebrate the 250th Anniversary of the signing of the Declaration of Independence. That revolutionary document set forth our founding principles – including Life, Liberty, and the pursuit of Happiness – and put America on a collision course with destiny.  Over the following centuries, the American story has defined modern history and spread freedom, opportunity, and prosperity across the globe.  As America’s 250th anniversary approaches, it is important to reflect on the ideals and events that have defined our past while keeping an eye towards our country’s bright future. The White House is leading our national celebration of this historic event with the Salute to America 250 Task Force, which calls on the federal government, among others, to mark this momentous occasion.  As part of this effort, I am calling on broadcasters to pledge to provide programming that promotes civic education, national pride, and our shared history.” Carr shares some examples stations could use, including:

Running PSAs, short segments, or full specials specifically promoting civic education, inspiring local stories, and American history.

  • Including segments during regular news programming that highlight local sites that are significant to American and regional history, such as National Park Service sites.
  • Starting each broadcast day with the “Star Spangled Banner” or Pledge of Allegiance.
  • Airing music by America’s greatest composers, such as John Philip Sousa, Aaron Copland, Duke Ellington, or George Gershwin.
  • Providing daily “Today in American History” announcements highlighting significant events that took place on that day in history.
  • Partnering with community organizations and other groups that are already working hard to bring America’s stories of unity, perseverance, and triumph to light.
Industry News

Top News/Talk Media Stories This Past Week (February 16-20, 2026)

Here are the most talked about stories of the past week (2/16-20) on news/talk radio and related talk media according to TALKERS:

Stories

  1. The Epstein Files Fallout / Executives Resign / Andrew Mountbatten-Windsor Arrested
  2. U.S.-Iran Tensions
  3. Trump’s “Affordability” Tour
  4. SCOTUS Strikes Trump Tariffs / SAVE America Act / Mid-Term Elections
  5. Partial Government Shutdown / DHS Funding
  6. Colbert-CBS Talarico Interview Case
  7. Rubio in Europe
  8. Russia-Ukraine Peace Talks
  9. Nancy Guthrie Case
  10. Jesse Jackson and Robert Duvall Die

People

  1. Donald Trump
  2. Jeffrey Epstein / Ghislaine Maxwell
  3. Andrew Mountbatten-Windsor
  4. Thomas Pritzker / Kathryn Ruemmler
  5. Jared Kushner / Steve Witkoff / Abbas Araghchi
  6. Marjorie Taylor Greene
  7. Mike Johnson
  8. Stephen Colbert / James Talarico
  9. Nancy Guthrie / Savannah Guthrie
  10. Jesse Jackson / Robert Duvall

To see the full TALKERS Stories, Topics, and People Charts, please click HERE.

Industry News

Cumulus to Launch Mark Levin Ad-Supported Video Podcast Series

Cumulus Media’s Westwood One announces a new digital video series starring nationally syndicated host Mark Levin. The company says “Liberty’s Voice with Mark Levin” will publish vodcast episodes threeimg times per week – Monday through Wednesday – and will be available on both YouTube and Rumble in digital video format with future expansion on other platforms. The company adds, “For the first time, Levin will offer audiences access to original digital video content via an ad-supported model, instead of a subscriber paywall. ‘Liberty’s Voice with Mark Levin’ will present exclusive, in-depth commentary from one of America’s most influential constitutional scholars and political thinkers. Sharing his intellectual rigor, brilliant wit, and signature passion, Levin will draw on history, economics, law, and philosophy as he goes beyond the headlines to examine the ideas and principles that shaped the United States – and the forces challenging them today. Each episode will deliver substantive analysis of current events, grounded in the founding ideals of liberty, limited government, and individual sovereignty, while exposing the dangers of centralized power and historical amnesia.”

Industry News

WURD, Philly Hosting Billy Preston Screening Event for Black History Month

Philadelphia urban talk outlet WURD Radio announces it is hosting its signature Black History Month event on Monday (2/23) with an exclusive screening of the documentary film, Billy Preston: That’s The Way God Planned It. Th event takes place at the Barnes Foundation and will include a live panel discussion with the film’s director and special guests. WURD says, “With Jeffrey Lurie, owner of the Philadelphia Eagles, serving as an executive producer, and Paris Barclay directing, theimg documentary explores the extraordinary life and career of Billy Preston, one of the most influential yet often overlooked musicians in modern music history. Barclay is widely known for his prolific, award-winning work directing major television series, including ‘NYPD Blue,’ ‘The West Wing,’ ‘Sons of Anarchy,’ and ‘ER,’ bringing both historical insight and emotional depth to Preston’s story.” WURD president and CEO Sara M. Lomax says, “Many people know Billy Preston’s music without knowing Billy Preston’s story. His work is woven into some of the most recognizable music ever recorded, yet his life and legacy are not widely understood. This is exactly why we celebrate Black History Month — to recognize the artists, innovators and cultural figures whose influence we experience every day, even when their stories remain untold.”

Industry News

iHeartMedia to Put Sports Talk WDAE, Tampa on Full-Market FM

iHeartMedia swaps some frequencies in its Tampa Bay cluster, moving its “Rumba” music format off 95.7 FM and adding that full-market 100,000-watt signal to the broadcast of sports talk WDAE, effective next Monday (2/23). iHeartMedia Tampa market president Russellimg Robertson states, “Expanding WDAE’s heritage brand strengthens our long-standing broadcast and marketing partnerships with the Tampa Bay Rays, Buccaneers, Lightning, Florida Gators and USF Bulls. This evolution also reflects our continued commitment to serving Tampa Bay listeners across multiple platforms.” WDAE program director and midday host Nick Wize adds, “I am beyond excited for Tampa Bay sports fans. This is a championship market, and we’re delivering a strong, engaging lineup that brings fans closer to the teams and conversations they care about most.”

Industry News

MARC Radio to Acquire Talker WLKF, Lakeland and Music Outlets from Hall Communications

MARC Radio Group is buying three radio stations head on five signals inimg the Lakeland-Winter Haven, Florida market from Hall Communications. The deal includes news/talk WLKF-AM (but not its current FM translator W244BJ at 96.7 MHz) country WPVC, and adult hits WONN-AM and its translators W296CS at 107.1 FM and W240DB at 95.9 FM. MARC Radio says it expects the deal to close in May, pending FCC approval.

Industry News

New Public Media Infrastructure Organization Announces Board of Directors

In November of last year, Public Media Infrastructure was created with one of the final grants from the Corporation for Public Broadcasting and was designed to help meet the infrastructure needs of all public media stations in the modern era. It was founded by American Public Media Group, PRX, New York Public Radio, Station Resource Group, and the National Federation of Community Broadcasters. Now, that organization announces its new new board leadership and five new members who join representatives from PMI’s co-founding organizations. New York Public Radio executive chair LaFontaine Oliver is named Chair of the Board. The Board’s new members are Anni Caporuscio, general manager of KKCR Community Radio; Mariana Robertson, general manager of KCAW Raven Radio; José Martínez-Saldaña, co-executive director of Radio Bilingüe; Vijay Singh, CEO of Vermont Public; and Kenya Young, president and CEO of Louisville Public Media.

Industry News

Bonneville’s KTAR-FM, Phoenix Expands Outspoken with Bruce and Gaydos

Bonneville Phoenix makes some changes to its on-air lineup on news/talk “KTAR News 92.3 FM,” starting with the expansion of the afternoon drive show “Outspoken with Bruce & Gaydos,” [Bruce St. James and Larry Gaydos] now airing from 2:00 pm to 6:00 pm. The station says,img “‘Outspoken’ has built a devoted following by tackling Arizona’s biggest political, social and cultural issues with insight, humor and a willingness to challenge conventional thinking. The expanded time slot allows the show to dig deeper into the stories shaping the state and the nation, while continuing to engage listeners and viewers through spirited conversation. The change will help position KTAR News’ marquee afternoon drive show during a pivotal election year in front of larger audiences, bringing the hosts’ signature blend of bold opinions, sharp analysis and lively debate to the heart of the drive‑time lineup. Outspoken will continue to push the conversation forward with exclusive guests and the Faceoff roundtable conversation every Wednesday.” The station also brings back “Arizona’s Evening News,” hosted by Becky Lynn and Joe Huizenga, from 6:00 pm to 7:00 pm.  It will keep listeners and viewers tuned into local programming with a news program focused on in-depth conversation. Bonneville says the new program schedule reflects the end of the two-year run of The Chris & Joe Show in the 2:00 pm to 4:00 pm daypart with the departure of talk host Chris Merrill.

Industry News

Yesterday’s Top News/Talk Media Stories (2/4)

The most discussed stories yesterday (2/4) on news/talk radio and related talk media according to TALKERS research:

  1. ICE Operations / Trump’s NBC Interview
  2. Epstein Files / Resignations
  3. Nike DEI Investigation
  4. WaPo Layoffs
  5. Super Bowl / Bad Bunny / TPUSA Halftime Show
Industry News

Manhattan Borough President Attempting to Censor Newsmax

News outlet Newsmax is fighting an attempt by New York City Manhattan borough president Brad Hoylman-Sigal who is petitioning New York City Mayor Zohran Mamdani to remove Newsmax content from the city’s taxi TV screens. New York’s taxis are private entities that operate via a city license known as a medallion. Last year, Newsmax signed with Curb aimg deal to provide a one-minute news update hosted by one of the network’s anchors to over 15,000 taxis across the country, including in New York City. In a January 21 letter to Mamdani and Taxi and Limousine Commissioner Midori Valdivia, Hoylman-Sigal stated the cabs should not carry Newsmax because of its “politically charged content.” The letter went further, stating Newsmax “is not a credible news source for New Yorkers. I urge you to summarily suspend the NYC Taxi and Limousine Commission’s partnership with Curb… and demand that Curb cease its collaboration with Newsmax as a condition of licensure given the platform’s history of misinformation and disingenuous reporting.” Newsmax says, “This is a pure act of censorship targeting a news organization reaching over 50 million Americans regularly. Newsmax plays it straight and that drives the far left crazy.” See the Newsmax story here.

Industry News

KSCO, Santa Cruz Marks 35th Year of Ownership by Zwerling Broadcasting System (ZBS)

January 31 marked the 35th anniversary of local real estate businessman-turned-broadcaster Michael “MZ” Zwerling‘s purchase of KSCO-AM 1080, Santa Cruz. Zwerling, pictured below with Amy Hau, his life partner and co-host on KSCO’s “Saturday Special,” grew upimg listening to the 10k flamethrower, with a history dating back to 1947, that blankets the Santa Cruz / Monterey / Salinas market and most of the Central California coast. Since acquiring the station, Zwerling has operated it hands-on as a conservative-leaning news-talker featuring a carefully crafted balance between local programming with a parade of hometown personalities (including local superstar Dave Michaels) and a menu of leading syndicated talent. It was one of the original affiliates of Rush Limbaugh and carried the iconic show until his passing in 2021.  Zwerling tells imgTALKERS, “Back then I was 39 years old and never dreamed I’d last this long as a real broadcaster.” TALKERS publisher Michael Harrison – a longtime fan of KSCO – stated, “Congratulations to Michael Zwerling and all the folks at one of America’s most colorful radio stations, for keeping the spirit of independent local broadcasting alive through the many obstacles and changes that have proven challenging for the practitioners of this wonderful industry.  They are champions of a major slice of grassroots Americana represented by the modern era of talk radio.” Today, KSCO maintains its powerful presence in the world-famous market at 1080 AM with the addition of three FM translator signals at 104.1, 95.7, and 107.9.  The station still broadcasts from a historic art deco building located on the beach in Santa Cruz and continues to surprise its listeners with unexpected twists and turns in what Harrison describes as “one of radio’s longest running reality shows.”

Industry News

WIND-AM, Chicago Announces “The Real Story” Midday Show

Salem Media’s Chicago news/talk station WIND “AM 560 The Answer” is expanding its Jeanne Ives-hosted weekend show, “The Real Story,” to a daily airing from 11:00 am to 12:00 noon with the addition of former WIND personality Amy Jacobson (left) joining as co-host. Regional VP andimg station general manager John Gallagher states. Bringing Amy Jacobson back to the station fills a huge void for our audience. She has been relentless in her quest for the truth, and she gets answers that our listeners need to hear. Jeanne Ives (right) is one of the most politically connected people in the state of Illinois. She brings a wealth of knowledge regarding so many issues that affect everyone within our listening area. I am looking forward to the in-depth conversation and new perspective this team will offer.” Ives says, “I am thankful and excited to be a part of the Salem family. Information is power and Amy and I want to bring the ‘Real Story’ on policy along with informed commentary from years of experience knowing the players and politicians to our listeners. We want listeners to be informed, so they can hold the politicians accountable.” Amy Jacobson adds, “I am thrilled to be returning home to ‘AM 560 The Answer.’ Jeanne and I will be part of the strongest conservative lineup in Chicago radio! As many of you know, life takes some unexpected turns, but when you love what you do, the signal always finds its way back.”

Industry News

Yesterday’s Top News/Talk Media Stories (1/27)

The most discussed stories yesterday (1/27) on news/talk radio and related talk media according to TALKERS research:

  1. ICE Minnesota Operations / Noem Resignation Calls
  2. Second Amendment Uproar
  3. Dollar Sinks to Four-Year Low
  4. Omar Attack
  5. Extreme Winter Weather / Power Grid Concerns
Industry News

Connoisseur Media and Super Hi-Fi Announce Partnership

Connoisseur media and Super Hi-Fi announce a partnership that will see the radio company use Super Hi-Fi’s AI Radio platform for its stations. Additionally, Connoisseur CEO Jeff Warshaw will join the Super Hi-Fi board of directors. Super Hi-Fi’s AI Radio platform is described as “animg end-to-end, cloud-native operating system designed specifically for radio… powered by a suite of proprietary AI technologies that master, schedule, produce, and deliver each station directly to a Super Hi-Fi playout device at the transmitter.” Warshaw says, “Our mission is to have the best live and local radio experience in every market across America and Super Hi-Fi’s unique capabilities will allow us to do that in ways the industry just didn’t have before. We’re excited to work with them to drive forward and deliver the most compelling radio products in the industry.”

Industry Views

You Are the Asset: Why Protecting Your Voice and Likeness Is No Longer Optional

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By Matthew B. Harrison
TALKERS, VP/Associate Publisher
Harrison Media Law, Senior Partner
Goodphone Communications, Executive Producer

imgFor years, “protect your name and likeness” sounded like lawyer advice in search of a problem. Abstract. Defensive. Easy to ignore. That worked when misuse required effort, intent, and a human decision-maker willing to cross a line.

AI changed that.

When Matthew McConaughey began trademarking his name and persona-linked phrases (“alright, alright, alright”), it was not celebrity vanity. It was an acknowledgment that identity has become a transferable commodity, whether the person attached to it consents or not.

A voice is no longer just expressive. It is functional. It can be sampled, trained, replicated, and redeployed at scale. Not as a parody. Not as commentary. As a substitute. When a synthetic version of you can narrate ads, read copy, or deliver endorsements you never approved, the injury is not hypothetical. It is economic.

We have already seen this play out. In the past two years, synthetic versions of well-known voices have been used to sell products the real person never endorsed, often through social media ad networks. These were not deep-fake jokes or parody videos. They were commercial voice reads. The pitch was simple: if it sounds credible, it converts. By the time the real speaker objected, the ad had already run, the money had moved, and responsibility had dissolved into a stack of platform disclaimers.

This is where many creators misunderstand trademark law. They think it is about logos and merchandise. It is not. Trademarks protect source identification. Meaning, if the public associates a name, phrase, or expression with you as the origin, that association has legal weight. McConaughey’s filings reflect that reality. Certain phrases signal him instantly. That signaling function has value, and trademark law is designed to prevent identity capture before confusion spreads.

Right of publicity laws still matter. They protect against unauthorized commercial use of name, image, and often voice. But they are largely reactive. Trademarks allow creators to draw boundaries in advance, before identity becomes unmoored from its source.

This is not a celebrity problem. Local radio hosts, podcasters, commentators, and long-form interviewers trade on recognition and trust every day. AI does not care about fame tiers. It cares about recognizable signals.

You do not need to trademark everything. You do need to know what actually signifies you, and decide whether to protect it, because in an AI-driven media economy, failing to define your identity does not preserve flexibility. It invites identity capture.

Matthew B. Harrison is a media and intellectual property attorney who advises radio hosts, content creators, and creative entrepreneurs. He has written extensively on fair use, AI law, and the future of digital rights. Reach him at Matthew@HarrisonMediaLaw.com or read more at TALKERS.com.

Industry News

RTDNA to Honor Steve Bertrand with Lifetime Achievement Award

Retired WGN, Chicago journalist Steve Bertrand is being honored with the Lifetime Achievement Award as part of the RTDNA Foundation’s 2026 First Amendment Awards taking place at the Watergate Hotel in Washington on March 12. RTDNA says it “is celebrating Steve Bertrandimg with the Lifetime Achievement Award, an honor designated contributions to local news. Bertrand has been a trusted voice on WGN Radio for four decades, anchoring news since 1992 and earning the confidence of generations of Chicago listeners. Over his career, he covered many of the most significant local and national events of the past 40 years while mentoring colleagues and helping define the standard for excellence in local radio journalism. His retirement in 2025 marks the culmination of a lifetime dedicated to informing the public and strengthening the role of local news.”

Industry News

TALKERS to Present IBS NYC 2026

TALKERS magazine is pleased to announce that it will again serve as the presenting sponsor of the forthcoming Intercollegiate Broadcasting System (IBS) conference.

IBS NYC 2026 – America’s preeminent annual college radio and mediaimg gathering – will take place February 19-21 at the Sheraton Times Square Hotel in midtown Manhattan.

In making the announcement, TALKERS publisher Michael Harrison stated, “Campus broadcasting continues to take on a growing importance as the radio industry (and its related fields) seeks to connect with and develop a new generation of professional practitioners as well as engaged audiences going further into the digital era. TALKERS is proud to be able to provide major financial support, encouragement, experience, and advice to the dedicated producers of this very special event for the second consecutive year. I highly recommend that radio and media professionals attend this dynamic gathering because the grass roots future of the field oozes out of its meeting rooms, exhibition areas, and hallways.  It is a great gathering at which to network with almost a thousand up and coming stars in both talent and management.”

For general information please click HERE.

The event is extremely affordable.  Attendees are encouraged to lock in the low rate of $139 (available until January 31) by clicking HERE.

A limited number of rooms at the Sheraton Times Square Hotel are available at only $199 per night.  For rooms, please click HERE 

The powerful agenda is coming together.  Check its development, thus far, by clicking HERE.

Continue to follow breaking news and details about IBS NYC 2026 during the days and weeks ahead here in TALKERS.  Register now to take advantage of remarkable discounts for those that sign up early.

Industry News

MIW Announces Erica Farber Mentorship Class

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Mentoring and Inspiring Women in Radio announces the MIW Erica Farber Mentorship in Management Class of 2026.  MIW says, “This prestigious initiative selects four exceptional women from across the radio industry – spanning sales, marketing, programming, and digital – to participate in a year-long mentorship experience designed to accelerate leadership development and career advancement.” They are (from l-r): Angela Williams, manager of business operations, Crawford Media Group, Chicago; Bridget England, program director & morning show host at 96 Rock, Cincinnati, Cumulus; Cassie Reimold, regional digital sales manager, Salem Media, Tampa, Orlando & Atlanta; and Kelly Harlow Pruitt, general sales manager, Cumulus Media, Indianapolis.

Industry News

Adam Carolla Re-Ups with PodcastOne and Joins SiriusXM’s Megyn Kelly Channel

Comedian and podcaster Adam Carolla signs a multiyear extension with PodcastOne to continue producing his eponymous podcast. At the same time, it’s being announced that beginning January 26, “The Adam Carollaimg Podcast” joins SiriusXM’s The Megyn Kelly Channel for same-day distribution of Carolla’s daily show, Tuesdays through Fridays at 7:00 am – 9:00 am ET. PodcastOne co-founder Kit Gray states, “PodcastOne is thrilled to extend our relationship with Adam and his ‘The Adam Carolla Show.’ Adam has paved the way for podcasters around the globe and his podcast is continuously growing with audiences and with advertisers. We’re proud to be working alongside one of the greatest in the business as he sets the tone for success in the genre.”

Industry News

Nielsen Appeals Judge’s Injunction; No Stay Granted

Nielsen Audio’s managing director Rich Tunkel says that U.S. District Court Judge Jeanette Vargas’ order that his company is enjoined from enforcing its Network Policy — in which clients wanting to buy network ratings must also buy the local ratings — and from charging aimg commercially unreasonable rate for its Nationwide Report may cause it to have to do away with the Nationwide Report altogether. This testimony accompanied Nielsen’s request for a stay pending appeal as it appeals to the Second Circuit. This is the latest in action in Cumulus’ suit alleging that imgNielsen is illegally leveraging its dominance over national and local radio audience data to stifle rivals and charge inflated prices. Judge Vargas denied the stay pending appeal but did grant an administrative stay will be in effect only until January 16, 2026, to allow Nielsen time to file a motion for a stay in the Second Circuit Court of Appeals. Tunkel’s testimony states that the order would cause Nielsen “significant irreparable harm if required to comply with the Court’s ruling during the pendency of Nielsen’s appeal… As a result, Nielsen would not be able to apply that policy in any of the at least ten negotiations with clients that Nielsen expects to have in 2026. If Nielsen is unable to apply the Network Policy, then it will be hindered in its ability to ensure that it can recover the costs of collecting the local radio-ratings data that make up the Nationwide report and spread those costs appropriately across the customers that use the products generated from those joint costs. If Nielsen cannot recover these costs, then it may have to retire the Nationwide report, similar to when Nielsen retired its other national data product, RADAR. If it does not retire the Nationwide report, it may have to pass a higher share of the costs of collecting local data on to other customers, including local radio stations, hurting Nielsen’s negotiating position with respect to those customers, as well as those customers themselves.” 

Industry News

WWO Confirms Return of Bongino Streaming Show and Podcast

Cumulus Media confirms that former FBI deputy director Dan Bongino is back with the company as Westwood One will serve as the exclusive sales partner for his new show that will stream live daily from 10:00 am to 12:00 noon ET exclusively via Rumble with recorded audio available on all major podcast platforms. The new show launches on February 2. Cumulusimg Media | Westwood One says, “The relaunch marks Bongino’s most extensive digital commitment to date, designed to meet increasing audience demand for long-form and in-depth content. The two-hour format strengthens the show’s position as a major voice in independent media, offering a highly engaging, daily destination for listeners seeking headline analysis, guest interviews, cultural commentary, and special ‘Bongino Army’ segments.” Bongino comments, “I’m excited to get back behind the mic and reconnect directly with the audience. This show has always been about cutting through the noise and talking honestly about what matters. We’re coming back bigger, bolder, and always unfiltered — exactly how people want it.” Westwood One and Cumulus Podcast Network president Collin Jones adds, “Dan Bongino is back! Few voices in talk media command the loyalty and firepower that Dan brings. His audience? Formidable. His influence? Undeniable. This promises to be an incredible journey as Dan drives the national conversation daily on the most important issues at hand, with authority that has been hard-fought and well-earned. Westwood One is beyond proud to help power the next chapter of ‘The Dan Bongino Show.’”

Industry News

TALKERS News Notes

“Truth Matters” Show to Launch. A new weekend program titled, “Truth Matters with Tom Donahue Angeline Marie” is debuting next Saturday (1/17) on the Salem Radio Network. Donahue says, “We have been friends and colleagues for over 15 years. We co-hosted several popular podcast series in the past. We hold similar political views, and we are both inspired to deliver our takes reporting on the most compelling topics from a factual and rational perspective. Always from a Christian, America First, independent conservative vantage point. We plan to shed light and insight on the prevailing controversies, coverups, and conspiracies.” 

WBUR to Debut New Business Show. Public radio outlet WBUR, Boston announces the debut of a new business-focused series titled, “The WBUR Breakfast Club,” designed to bring Boston decision makers together to connect and explore the most pressing issues facing business leaders today. The inaugural event on Thursday, January 22, features Patagonia CEO Ryan Gellert in conversation with Ari Shapiro, former host of NPR’s “All Things Considered.”

Industry Views

CES2026: Is Your Elevator Speech Too Long?

By Holland Cooke
Consultant

imgWe sell advertisers the attention we earn, and earning it has never been tougher. When we design client stations’ billboards, we’re not “writing a 60” or “a 30,” or even “a 10.” It’s a one-second spot. At a glance, someone driving needs to understand what the station delivers, and why to listen.

Showcase events here are well-catered and open bar (Media Relations 101). So, as we roam exhibits, both hands are already full, a challenge for exhibitors hoping we’ll stop, take a tchotchke, and take-in what they’re rolling-out. So I’m struck by how well the large-font messages on their booth signage distills whassup. 

Examples: 

Komutr: “Finally, Earbuds Your Won’t Lose!”

Stelo by Dexcom: “Glucose tracking made easy”

“Too busy to cook? Let a robot do it,” 500 dishes Nosh can whip-up.

“So your days don’t end up on your face,” Baronbio offers “The 4-Day Slow-Aging Challenge.”

Eloquens: “Automated Email responses that feel human”

“Mist + Wind = Instant Cool” with Aecooly, “the world’s first high-speed cooling fan,” hand-held.

Narwal’s V50 Cube Cordless Vacuum is “light to hold” and will “deep-clean every surface.”

Yarbo’s Modular Yard Robot: not just a lawnmower. “All Seasons Solution” doubles as a snowblower.

Kamingo’s E-Bike Converter switches from bicycle to E-bike “in seconds.”

We have learned – and taught advertisers – to boil-it-down to the proverbial “elevator speech,” a pitch you could spit-out between floors. How quickly does yours convey value? 

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn