Salem Radio Network nationally syndicated talk host Hugh Hewitt joins FOX News as a contributor.
Hewitt announced the news on Friday and made his first appearance on FOX News Channel on “Special Report With Bret Baier.” In this role, Hewitt will appear across all FOX News Media platforms. In addition to his radio work for Salem, Hewitt was also most recently a columnist with the Washington Post, a role he resigned from last November.
Season 11 of Katie Couric Podcast Debuts. iHeartMedia announces season 11 of the podcast, “Next Question with Katie Couric.” In this podcast, Couric talks with politicians, DC insiders, and journalists to uncover what’s worth attention (and what’s not). In the first episode, Couric speaks with journalist, documentary filmmaker, and best-selling author Chris Whipple, whose latest book “Uncharted” captures the human drama behind the 2024 election.
Irby Promoted at Baltimore Public Media. The corporation that operates non-commercial outlets WTMD and WYPR in Baltimore announces Danyell Irby is promoted to chief of content for both stations. Most recently, Irby served as executive director of news at WYPR, joining the organization’s leadership team in April 2020. Prior to that, she held multiple editorial and leadership roles at NPR, including anchor, editor, and senior supervising producer of newscasts.
Audacy news/talk WAOK, Atlanta hosted its second annual “On Point With Juandolyn Stokes” Trailblazer Awards honoring remarkable women “making significant strides across various fields and leaving an indelible impact on the Atlanta community.” The second annual Trailblazer Awards (pictured above) will broadcast on WAOK’s YouTube channel on Monday, April 28th, 2025 at 7:00 pm ET.
Edison Research and audio advertising agency Oxford Road are releasing a white paper titled, “What is a Podcast?: Preserving its Essence, Structuring for Expansion.” The authors says this report “reveals critical insights into how evolving listener habits, industry fragmentation, and ambiguity in podcast definitions are affecting podcasting’s future growth and commercial viability.” They say that data from a nationally
representative survey of over 4,000 people “identifies a significant identity crisis driven by the convergence of audio-only content and video formats popularized by platforms like YouTube and Spotify.” It shows: 1) 72% of Americans 12+ consider recordings of people discussing any topic on YouTube that are also available as audio-only shows elsewhere to be a podcast; 2) Advertisers face significant barriers to investment due to inconsistent standards, fragmented reporting, and unclear attribution; and 3) A clear, shared definition and interoperable measurement are urgently needed to realize podcasting’s full economic potential. Regarding defining podcasts, they propose new working definitions as follows: Podcast (noun): “An on-demand audio-driven program featuring episodic content across wide-ranging themes and formats. Traditionally delivered via open RSS and conversational in nature, it can include platform-based distribution and is commonly supplemented by video.” And Video Podcast (noun): “An episodic, on-demand program centered on spoken-word content, where synchronized visuals meaningfully shape the experience.” You can download the white paper here.
KOA, Denver Wins at CBA Awards gala. KOA, Denver talk host Ross Kaminsky tips TALKERS that his station was honored with a win in the “Best News Coverage of a Single Event” category for the program he anchored after President Trump was shot in Butler, PA. from the Colorado Broadcasting Association at its recent awards gala. KOA, led by program director Dave Tepper, was also named “Station of the Year.”
Cumulus and San Francisco Giants Extend. Cumulus Media’s sports talk KNBR, San Francisco signs a multi-year extension with the San Francisco Giants to continue as the team’s flagship radio station. KNBR has been the official radio broadcast home for the Giants since 1979. Broadcasting personalities include: Jon Miller, Dave Flemming, Mike Krukow, and Duane Kuiper.
680 The Fan and Atlanta Braves Renew. Dickey Broadcasting Company announces the extension of its flagship partnership with the Atlanta Braves. Under the terms of the 12-year extension, “680 The Fan” will remain the exclusive radio home of the Atlanta Braves, providing comprehensive coverage of all games, expert analysis, and exclusive content. Company president David Dickey says, “We are incredibly proud to extend our relationship with the Atlanta Braves. Our shared passion for baseball and dedication to delivering top-notch content to our listeners has been the cornerstone of our success. We look forward to many more seasons of exciting Braves baseball on ‘680 The Fan.’”
iHeartMedia reveals that board member Brad Gerstner is choosing not to stand for re-election and will conclude his service on its board of directors in order to focus on his other commitments. Gerstner, the founder and CEO of Altimeter Capital, has been a member of the iHeartMedia board of directors since
2019. iHeartMedia CEO and chairman Bob Pittman says, “When we began this journey together back in 2019, Brad was only able to promise us one term as a director due to his enormous commitments to Altimeter and its portfolio companies, and we’re grateful he gave us five terms. We appreciate all the contributions he made during that time, especially his experience and view of technology and the future – which helped us determine how to make the technology transitions we needed to maximize our revenue opportunities in an increasingly data-focused and technology-led marketplace. He’s had a significant impact on iHeart’s success and our vision for the company’s direction.” The company announces that its board of directors is nominating Robert Millard to stand for election at the its 2025 Annual Meeting of Stockholders on May 13. Millard is a director of Evercore, an international investment bank, and co-founder and former Chairman of the Board of L3 Technologies, a major defense technology company.
Hubbard Radio announces the official launch of the Gamut Podcast Network, what it calls “a dedicated podcast division that represents a bold and strategic expansion into the ever-evolving world of on-demand media. Gamut now stands as the third foundational pillar of Hubbard’s media strategy – alongside its legacy terrestrial radio operations and its digital marketing arm, 2060 Digital.” The company notes that
many of the shows within the Gamut Podcast Network have already been established across Hubbard’s markets, but this marks a transformation: from podcasts as supplemental to radio, to podcasts as a focused, scalable business in their own right. Hubbard CEO Ginny Hubbard states, “The launch of Gamut is more than a rebrand; it’s a pivotal evolution for our company. By establishing Gamut as a core component of our business, we are embracing the future of media and ensuring Hubbard’s relevance for the next century.” John Goforth joined Hubbard in August and is serving as vice president and general manager of Gamut Podcast Network. He says, “Gamut is designed to reflect both where the industry is and where it’s going. Yes, we’re building a national powerhouse – but we’re just as focused on lifting up unique voices and staying true to the communities we serve. It’s about reach and relevance. That balance is what makes Hubbard special, and it will make Gamut special too.”
Comrex is going to be highlighting new offerings for Gagl service at the NAB Show in Las Vegs next week. Gagl is an audio subscription service that allows contributors to connect to Comrex hardware IP audio codecs using equipment like smartphones or laptops. Gagl Standard enables up to five remote guests or
hosts to connect to each Gagl session. Gagl + Hotline is a premium tier for US-based clients that enhances the audio quality from mobile phone callers. A 10-digit phone number is provided to Hotline subscribers which allows one contributor in the Gagl session to connect by dialing a number instead of clicking a web link. Gagl Solo is available for individuals to connect to the studio at no cost. Comrex is also unveiling its new FieldLink – a hardware-based IP audio codec that serves as a “press box” codec designed to replace expensive wireless mic/IFB solutions and move audio from sideline reporters efficiently to the pressbox. For more information on FieldLink or other Comrex products visit www.comrex.com.
This week’s Cumulus Media | Westwood One Audio Active Group blog looks at research commissioned by RAB to investigate “wear-out”: the point where creative testing declines from its peak due to message frequency fatigue. They key findings include: 1) Consumers don’t get tired of ads, only marketers do: The
ABX AM/FM radio creative study for RAB proves legendary marketing professor Mark Ritson was right; 2) Wear-out of AM/FM radio ads is virtually non-existent: Only two of 25,000 ads showed a decline in some creative effectiveness metrics. Two major creative effectiveness measures, branding and messaging, showed no wear-out; 3) The two ads showing differences were at the top end of cumulative spending and time in market: Two years in market and $8M+ of spend is where creativeness effectiveness might start to wane; 4) Repeat testing of 10 of the 12 longest running AM/FM radio ads reveals no statistically significant erosion; and 5) The giants of marketing effectiveness and creative testing conclude wear-out is non-existent: Take it from Les Binet/Sarah Carter, ABX, Kantar, System1, and Analytic Partners. See the full blog post here.
By Holland Cooke
Consultant
Corporate cost cuts continue. In a recent column here, I described 18 non-radio career options for which your skill set as a broadcaster could qualify you. In just the last couple years, several longtime TV news people I know – who had-it-up-to-here with the hours – reinvented themselves accordingly.
“But radio is all I’ve ever done!” you say? No. Radio is (or was) your platform. And – as clients are accustomed to hearing me say – “Everything we do is storytelling.” So where else can you tell yours?
Tools are available, many free. To illustrate, I wrote a novella (shorter than a novel, longer than a short story). It’s the first fiction I’ve written since a high school homework assignment, and you can download it, also free.
I had an idea for a John Grisham/James Patterson-style thriller. ChatGPT and MS Copilot were my co-authors, suggesting plot twists and critiquing, chapter-by-chapter. After ChatGPT reviewed each one, I ran it through Copilot – like having a team of writers. Both AI tools also created the images you will see on the landing page. Tell either app how you want your web page to look, and it will write the HTML code! And Google Search helped with details.
Every one of those functions was completed in five seconds or less, free. As is Audacity, if you’d rather not spend for your own copy of the Adobe Audition you use (or used) at the radio station. And before you subscribe to Microsoft Office 365, peruse the suite of lookalike tools at OpenOffice.org. Video? Premiere Pro is pricey, but Adobe Express is free and there are shareware alternatives.
Seen those TV ads TikTok is running to stave-off a USA ban? Storytellers share how they’re making a living there. Could you?
I hope you like my story. But even if you don’t, I hope you will experiment with new ways to tell yours. I’m not saying any of us will write a best-selling novel. But if you do, you can also voice the audiobook version.
Now, grab the armrest, for chilling intrigue, and a damning narrative about the corporate consolidation that plagues broadcasting, set in the beguiling place where we live, populated by pseudonyms (including the author’s) which some will find thinly-veiled: http://getonthenet.com/TalkersPreview.html
That’s your sneak peek. It drops on April Fool’s Day.
Next week, I’ll be reporting here from The NAB Show in fabulous Las Vegas. If you’re going, wear comfortable shoes! But even if you do – and you plan on walking from where shuttle busses drop you off at the Convention Center to the West Hall where most radio and podcasting sessions will be – pack a lunch. It’s a hike!
Better idea: Let Elon Musk give you a free ride… UNDERGROUND, in “The Loop.” He has 100 Teslas zooming through what seems like a high-tech Batcave that his Boring Company is…boring. Here’s video I shot at CES: https://youtu.be/wqqQd9vZnM0
Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn
Broadcasting technology firm Comrex announces that it will preview FieldLink at this year’s NAB Show taking place in Las Vegas. The company says FieldLink is a new hardware-based IP audio codec that serves as a “press box” codec designed to replace expensive wireless mic/IFB solutions and move audio from sideline reporters efficiently to the pressbox. It uses a directional wireless access point (WAP), sideline reporters can use their smartphones to send and receive high-quality, low-delay audio using the Comrex FieldTap app. FieldLink has pro-grade audio I/O to deliver sideline audio and allow IFB back to reporters. Setup is simple. By scanning a QR code visible on FieldLink’s front panel display, users can easily set their phones to the secure private Wifi network attached to FieldLink and make connections back to the pressbox. An additional upgrade will be available to allow FieldLink to also be your connection back to the studio. Compatible with all Comrex IP codecs, FieldLink can send and receive audio to/from the public internet, while simultaneously handling sideline reporter audio. At this year’s NAB, Comrex will also highlight new offerings for Gagl, the company’s audio subscription service that allows contributors to connect to Comrex hardware IP audio codecs using equipment such as smartphones or laptops.
Here are the most talked about stories of the past week (3/24-28) on news/talk radio and related talk media according to TALKERS:
Stories/Topics
1. Signal Chat Controversy
2. The Economy-Jobs-Inflation
3. Trump Tariffs / Trump vs Judiciary
4. Musk-DOGE Activities / Federal Firings & Cutbacks / Tesla Under Attack
5. Israel-Hamas War / Russia-Ukraine War
6. Stefanik Withdrawn for U.N. Nomination
7. ICE Deportation Crackdown
8. First Amendment Issues / GOP Town Halls
9. Big Tech / Misinformation / Censorship / Healthcare-Vaccines
10.March Madness / MLB Season Opens
People
1. Donald Trump / Elon Musk
2. Benjamin Netanyahu
3. Vladimir Putin
4. Volodymyr Zelenskyy
5. Pete Hegseth / Tulsi Gabbard / Mike Waltz
6. Jeffrey Goldberg
7. Elise Stefanik
8. Robert F. Kennedy, Jr.
9. JD Vance / Marco Rubio
10.Karoline Leavitt
To see the full TALKERS Stories, Topics, and People Charts, please click HERE.
Talk host Vince Coglianese – host “The VINCE Show” syndicated by Westwood One and the “VINCE” podcast broadcast an interview with President Donald Trump yesterday afternoon. Coglianese’s program
is being distributed in the same daypart – 12:00 noon to 3:00 pm ET – as Dan Bongino’s show prior to the latter’s giving up his media role to take on the deputy director at the FBI. Trump addressed the issue of Greenland and Vice President J.D. Vance’s trip there this week, saying, “We have to have that land because it’s not possible to properly defend a large section of this Earth – not just the United States – without it.” The president also addressed the Signal group chat matter, telling Coglianese that it was possibly an innocent error made by a lower-level staffer for national security advisor Mike Waltz. He noted that it did not impact the success of the attack, but that they would determine how the error happened so it would not happen in the future.
Urban One, Inc reports its operating results from the fourth quarter of 2024 and reveals net revenue was approximately $117.1 million, a decrease of 2.7% from the same period in 2023. The company reported an operating loss of approximately $1.9 million for the quarter, compared to operating income of approximately $6.8 million for the three months ended December 31, 2023. Broadcast and digital
operating income was approximately $38.6 million, an increase of 1.7% from the same period in 2023. Net loss was approximately $35.7 million for the quarter, compared to net loss of $11.0 million for the same period in 2023. Urban One CEO and president Alfred C. Liggins, III states, “Our Adjusted EBITDA of $103.5 million came in at the mid-point of guidance, helped by strong political advertising revenues in the radio division. The radio outperformance was offset by declines in both advertising and affiliate revenues at the cable TV segment, as audience delivery continued to underperform expectations. We are however seeing some stabilization in the first quarter cable TV delivery, which should help to mitigate the continuing decline of linear TV subscribers. First quarter core radio revenue demand weakened, with pacings down 13.6%, although the second quarter is showing signs of improvement, with core pacings currently down 1.7%.”
The most discussed stories yesterday (3/26) on news/talk radio and related talk media according to TALKERS research:
1. Signal Group Chat Contoversy
2. New Trump Tariffs on Autos and Parts
3. Trump Demands Defunding of Public Media
4. SCOTUS Upholds Ghost Guns Ban
5. Gazans’ Anti-Hamas Protests
Audacy’s WPHT, Philadelphia “Talk Radio 1210” announces that it raised $117,198 benefiting the Travis Manion Foundation during its 8th annual “Talk Radio 1210 WPHT Radiothon.” The funds raised will go towards benefit programs, training opportunities and events designed to empower veterans and families of the fallen. Pictured above is the staff of Audacy Philadelphia that participated in the radiothon.
Walter Sabo
a.k.a. Walter M. Sterling
Host, “Sterling Every Damn Night”
WPHT, Philadelphia
Host, “Sterling On Sunday,” TMN
Thank you, TALKERS for placing me on two panels at the IBSNYC conference. All student conferences have one underlying goal: Attendees want to know how to land a starter job in media. Here’s the information I shared with the eager crowd.
1. Decide where you want to live. Until you have a strong, positive reputation in the industry, no company will sponsor a move. It’s not just the cost of moving, it’s the emotional responsibility. If the job doesn’t work out, the company has lost money plus it will have the added burden of taking the recruit from their homeland.
Hiring a local eliminates the risk of an on-air talent not “getting” the city. If, for example, a DJ in New York announces that the store is on “YOUS TON” street rather than HOUSE-TON street, there is all sorts of trouble. In-town candidates have established relationships that will benefit the sales, news and programming departments.
2. Don’t write a resume, you don’t have one. You have a college degree, stories, and opinions. Fresh, new opinions. A good employer will respect a graduate’s perspective on their on-air product or marketing plans. Study the station where you want to work. Listen to elements you hear that are great and those that you could improve. Write it down. Prepare a good-looking WHITE PAPER about what you think works and what could be better. You don’t have to be “right” you just have to demonstrate an understanding of the station and your willingness to do work. No one else is going to write a paper and present defensible ideas. You will win.
3. Flatter. Select the exact company you want to work for and learn every single thing you can about it. It is astonishing how many times I’ve interviewed a prospect and found out that they knew nothing about the company or the station. They just want a job. Needing a job is not a career path. The people whom you will meet have giant egos. Know what that person has accomplished for their company, express your admiration for it, express your deep desire to be a part of it. Signal that you have no desire to work for any other company in town.
Have your goals lined up in your head and be flexible. Your mission is to get in the door. An employee ID is the win. BUT when asked what you would like to do in your career have a thoughtful response. Aimless=mindless.
4. Avoid answering job postings. Companies are often legally obligated to post jobs and 95% of those jobs are already taken. Instead, search deep into your personal and student network to find any associate or friend who may have a pipeline to the higher-ups in your target company. HR is a bad place to start. Let the CEO of the company send you to HR after they have been impressed by their conversation with you! A courtesy call to HR following the blessings of the CEO – that’s the best strategy.
5. Once you get the job, do anything, learn everything. Tips: Show up 15 minutes before your day starts, don’t leave until you ask your manager if they need you to do anything else. At first, you will be asked to wash the morning show’s dishes! Log recordings! Take in feeds! Respond to listener calls and emails! You will look for ways to showcase your skills and be given a chance to excel. Take your vacation, call in when really sick, but DO NOT take a “personal day.” Yes, that’s how it really works. Welcome to show business.
Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com
NewsTalkSTL announces programming changes on its trio of signals in the St. Louis metro that includes KNBS-FM, Bowling Green; KLJY-HD2, St. Louis; and translator K270BW, Bellefontaine in Missouri. The
“NewsTalkST” brand is filling the hole in middays due to the end of the “Dan Bongino Show” by moving “The Allman Report” with Jamie Allman to the 12:00 noon to 2:00 pm daypart and expanding the “The Vic Porcelli Show,” hosted by Porcelli and Ken Williams to 9:00 am to 12:00 noon. NewsTalkSTL president of programming Jeff Allen says, “This is the first major change to our prime time weekday lineup since we launched nearly four years ago, which speaks to how important this expansion is for our station and our listeners. Listener feedback over the past few weeks made it clear this was the lineup they wanted, and we’re excited to deliver it.”
Federal Communications Commission Commissioner Geoffrey Starks announces he is resigning from the Commission. He issued the following statement: “Today I sent a letter to the president and leader Schumer indicating that I intend to resign my seat as a commissioner this spring. Serving the American people as a
commissioner on the Federal Communications Commission has been the honor of my life. With my extraordinary fellow commissioners and the incredible career staff at the agency, we have worked hard to connect all Americans, promote innovation, protect consumers, and ensure national security. I have learned so much from my time in this position, particularly when I have heard directly from Americans on the issues that matter to them. I have been inspired by the passion, engagement and commitment I have seen from colleagues, advocates, and industry. Over the next few weeks, I look forward to working with the chairman and my fellow commissioners, and all FCC staff, to further the mission of the agency.” Starks is one of two Democrats currently serving on the Commission.
iHeartMedia and BIN: Black Information Network announced a new podcast series set to debut on March 24 titled, “To Altadena, With Love.” The five-part series focuses on the devastating impact of the Eaton
fires on the historic Black middle-class community of Altadena, California. The company says, “This groundbreaking series will explore the significance of Altadena, its legacy and the personal stories of survivors and community members who lived through one of the region’s most destructive natural disasters.” The series is hosted by Black Information Network journalist Mimi Brown.
Audacy does a frequency swap in St. Louis giving news/talk KMOX-AM the full-market Class C2 FM at
104.1 that had been the home to hip hop WHHL-FM “HOT 104.1.” In return, KMOX gives up translator K254CR at 98.7 to the hip hop outlet. These changes become effective on March 24. Audacy St. Louis and Wichita SVP and market manager Becky Domyan says, “We’re thrilled to expand KMOX’s reach and bring the trusted news and entertainment our listeners rely on, as well as Cardinals baseball, on an enhanced FM signal that covers the greater St. Louis region.”
New York City-based comic and former Silicon Valley engineer David Cooper strikes a deal to get his talk show, “The Last Show with David Cooper” on six Canadian signals: CKNW, Vancouver; CFIQ, Toronto;
CHQR, Calgary; CHED, Edmonton; CJOB Winnipeg; and CFPL, London. Cooper is focusing on Canadian markets because he was born in Toronto and was heard in Canada on the iHeartRadio talk network. Cooper says, “It’s what happens when you mix relationship advice, scientific breakthroughs, and the world’s weirdest headlines into one show. Somehow, it all makes sense.” Cooper says the show targets the 25-54 demographic. He also serves as technical director and host at Burning Man Radio during his annual Nevada festival pilgrimage. He adds, “What do I know? Talk radio programmers call it a strategic counterprogramming solution, designed to capture audiences from alt-rock or NPR stations.”
Mentoring and Inspiring Women in Radio, Inc annually compiles and analyzes the number of women in radio broadcasting who are rising to the ranks of management. Data gathered for this annual MIW Gender Analysis Study specifically tracks the progress of female professionals holding general manager, sales manager, and program director/brand manager positions. The raw data for this study was collected by PrecisionTrak and is from all U.S.-based commercial radio stations and is for the calendar year 2024.
21.67% of stations had women in the general manager position, a decline of half a point from last year, but a large increase from 2004 when 14.9% of stations had a female GM. MIW says the best management opportunities for women in radio continues to be in sales management as 35.67% of stations had a woman sales manager in 2024, up more than a full percentage point from 2023. When it comes to programming, MIW says the greatest challenge for women in radio management continues to be in the area of program directors/brand managers. Women currently program 12.38% of stations, a slight gain from 11.50% in 2023. MIW board president Sheila Kirby comments, “While we are encouraged by the progress in sales management and programming, the overall numbers show that there is still significant work to be done. Leadership opportunities for women in radio must continue to grow, and our mission at MIW remains steadfast – empowering, mentoring, and advocating for more women to rise into key decision-making roles across the industry.”
BIA Advisory Services is estimating that U.S. local advertising revenue in 2025 will reach $171 billion, excluding political spending, an increase of 6.1% over 2024. BIA vice president of forecasting and analysis
Nicole Ovadia says, “Our latest forecast indicates that local advertising is showing resilience, despite the ongoing changes in the economic landscape. Although we expect core advertising to remain stable, we’ve adjusted our outlook to account for various market factors like interest rates and consumer sentiment and significant changes in media consumption patterns that are driving digital growth.” The forecast indicates strong growth in several sectors: Real Estate at 9.3%, Restaurants at 9.2%, and Retail at 6.8%. The Education and Automotive verticals are also experiencing substantial growth, with increases of 5% each.
iHeartMedia announces that Jordan R. Fasbender, the executive vice president, chief legal officer and
secretary is resigning from her positions with the company, effective on or around April 1. She is taking another position outside of the company. Fasbender will remain in her current position through April 1. iHeartMedia notes that Fasbender’s exit “is not the result of any disagreement with the company on any matter relating to the company’s operations, policies or practices.”