The sale of seven radio signals from Capitol Broadcasting Company to Curtis Media Group has closed. The $1.75 million deal gives Curtis Media 
WRMR-FM, Jacksonville, NC; WMFD-AM, Wilmington, NC; WKXB-FM, Boiling Spring Lakes, NC; WILT-FM, Wrightsville Beach, NC; WAZO-FM, Southport, NC; and translators W269DF-FX and W240AS-FX, Wilmington, NC. KALIL & CO., INC. was the exclusive broker for this transaction.
Longtime New York City talk radio host Mark Simone and iHeartMedia’s WOR, New York agree to a new, long-term deal that keeps Simone on the air for “years to come.” As part of the new deal, Simone’s show expands by an hour and will air from 9:00 am to 12:00 noon. Prtogram director Tom Cuddy says, “Mark Simone is one of the most talented and respected broadcasters in America. His ability to inform, entertain and connect with listeners is unmatched. Expanding his show by an additional hour is a win for our audience, our advertisers and the station.” iHeartMedia EVP of programming Thea Mitchem adds, “Mark Simone is ‘Mr. New York’ for a reason. His extraordinary connection with listeners combined with his ability to inform, entertain and engage audiences, has made him one of the most respected voices in talk radio. We’re thrilled to extend our partnership and continue delivering value to listeners, advertisers and 710 WOR.” Pictured above (from l-r) are: Tom Cuddy; Bernie Weiss, president, markets group; Mark Simone; Thea Mitchem; and Steve DeLusant, region president, iHeartMedia New York.
Audacy is giving Houston sports talk outlet KILT-AM “Sports Talk 610” an FM simulcast by dropping the classic hits format on KKHH “The Spot,” effective August 13. The station is being rebranded “95.7 The Fan.” Audacy chief business officer Chris Oliviero says, “Houston boasts some of the most passionate sports fans in the 
country, and they deserve both the content and distribution that matches their energy. Between our incredibly entertaining and informative lineup of local hosts and our exclusive partnership with the Texans, we are the ultimate destination for Houston sports fans. Launching ‘95.7 The Fan’ as our tenth FM sports station in the top 10 U.S. markets is a proud milestone and solidifies Audacy’s leadership in local sports audio. We can’t wait to bring this unbeatable coverage to even more fans so they can join the conversation and stay connected to the teams they love.”
By Holland Cooke
Consultant
If your station is outside the top 50 markets, you already know the pressure points. A mature workforce stretched thin. Fewer applicants for on air and production roles – specifically the younger creators who don’t see radio as their first creative outlet. And a competitive landscape where streaming, satellite, and podcasts divert attention with the gravitational pull of a black hole.
But radio can absolutely attract these next-gen creators. We just can’t do it with yesterday’s playbook. In “Future Work World,” Barry Winkless argues that organizations must intentionally design themselves to “excite, entice, and engage” the next generation of talent. He’s talking about the future of work broadly – but his framework fits independent local radio like a blueprint. Especially in medium and small markets, where stations are fighting a two-front war: defending local relevance while competing with global audio giants. Accordingly…
One of the book’s core ideas is the rise of “work salads” – workers who blend skills, platforms, and creative identities rather than fitting neatly into a single job description. That’s today’s creator economy in a nutshell. For radio, this means offering roles like host+podcaster+social storyteller; or news voice+explainer video creator+local events personality. Younger creators don’t want an airshift. They want a mix – a portfolio of creative outputs. Stations that offer that mix will win talent that would otherwise bypass radio entirely.
Winkless’ “Destination Designer” mindset recommends environments where people want to be, because the place itself inspires them. For radio, this means a workplace that feels flexible, fluid, and creatively alive. You don’t need a big market budget to create a big market feel. You need intentionality and a willingness to break from “how we’ve always done it.” Turn a legacy operation into a future ready talent magnet.
In one of the book’s fictional “jumps,” Winkless introduces the “cowerka,” an AI assistant that handles tasks, anticipates needs, and frees humans to focus on what only humans can do. AI can help prep shows, suggesting ways to localize trends and topics. Nextgen creators already use AI as a collaborator. Stations that embrace this reality will feel familiar – and attractive – to them.
Streaming platforms offer scale. Podcasts offer intimacy. Satellite offers variety. Only radio offers local presence at scale.
Creators want audiences – podcasters hunger for what radio has: cume. Broadcast radio can give them something TikTok can’t: instant legitimacy in a real community. As I have explained here previously, we position client stations as reach engines: Instead of asking creators to serve radio, radio serves creators.
Winkless’ “Next Level Storytelling” chapter cautions that your recruitment story can’t be: “We need someone to do afternoons.” Instead: “We’re building the next chapter of local media, and we want creators who want to shape it.”
Creators don’t join job descriptions. They join stories.
The Bottom Line
Local radio doesn’t need to out tech the tech giants. It needs to out human them. By redesigning roles, modernizing culture, embracing AI, and positioning radio as a creator platform – not just a broadcast outlet – stations can attract the next generation of talent that will keep them relevant, resilient, and indispensable.
Your RIGHT NOW opportunity: As fill-in voices cover for vacationing full-timers, you can preview 2027 talent options. To help them smooth-out any rough edges – and assess how well they take direction – here are 12 Tips for the guest-hosts who are not career broadcasters and don’t share our second-nature performance routines.
Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn
Cumulus Media is selling two radio signals to Family Life Ministries. Going to the religious broadcaster is sports talk WLLF-FM – a class A FM licensed to Mercer, Pennsylvania – and CHR WWKL-FM – a class B FM licensed to Hershey, Pennsylvania.
Cumulus Media drops the country on KTOP-FM, Topeka and begins simulcasting Kansas City news/talk KCMO-AM/KCHZ-FM on the signal. KCMO Talk Radio program director/morning host and Cumulus news/talk VP Pete 
Mundo says, “Bringing KCMO Talk Radio to the Topeka market is a natural fit. From the Governor’s Office to the Statehouse, much of the news driving our daily programming originates in the state capital. Now, we’re excited to welcome Topeka listeners into the conversation, connecting directly with the community and delivering the regional and local news coverage it deserves.” Cumulus also operates news/talk KMAJ-AM “The Big Talker” in the Topeka market.
Rick Thomas is leaving Beasley Media Group effective June 1 to begin a new chapter “with a focus on spending more time with his family.” He’s been serving as brand manager for the six-station cluster that includes sports talk WJBR-AM “Florida Alumni Radio.” Beasley chief content 
officer Justin Chase comments, “Rick has been a steady, respected leader and a true partner across our teams. From leading nationally as a format leader at Summit Media and guiding successful multi-format brands in Tampa, New York, and Los Angeles, Rick brought an incredible depth of experience and strategic vision to Beasley. He has always led with passion, integrity, creativity, and a genuine commitment to both the brands and people around him. We’re grateful for the impact he made across the Tampa cluster and throughout the company, and we wish Rick and his family nothing but the very best in the future.”
Capitol Broadcasting Company applies to sell seven North Carolina signals to Curtis Media Group. Those signals include sports talk WMFD-AM, Wilmington as well as WRMR-FM, Jacksonville; WKXB-FM, Boiling Spring Lakes; WILT-FM, Wrightsville Beach; WAZO-FM, Southport; and translators W269DF-FX and W240AS-FX, Wilmington.
iHeartMedia’s Asheville news/talk outlet adds an FM signal to its broadcast as it begins simulcasting on translator W225CJ-FM, Asheville. iHeartMedia Carolinas area president Drew Salamon states, “Extending News Radio 570 WWNC to 92.9 FM gives Western North Carolina
greater access to trusted news and talk at a time when local information matters more than ever. This expansion reflects our ongoing commitment to serve Asheville and the surrounding communities with credible voices, local connection and meaningful conversations.” iHeartMedia area SVP of programming Zac Davis adds, “After our post–Hurricane Helene broadcast, it became clear just how essential WWNC is to Western North Carolina. Over the past year, we’ve focused on expanding our ability to serve the community, and this next step allows us to reach even more listeners. It’s a natural extension of the incredible work our Asheville team has already done.”
Connoisseur Media is both a buyer and a seller in news today. First, the company announces it is acquiring five radio signals in Nebraska from NRG Media. Those include news/talk KLIN-AM, Lincoln and its FM translator K257GN-FX and four music stations – three in Lincoln and one licensed to Milford, Nebraska. Connoisseur says the transaction is
pending regulatory approval by the FCC and is expected to close in summer of this year. Connoisseur CEO Jeff Warshaw states, “We are over the moon to be able to add these phenomenal properties and team to our company. This marriage will allow us to even better serve the community and our clients.” NRG Media CEO Mary Quass adds, “The Lincoln stations have been a very important part of our story, and we are pleased to pass them to Jeff and his team. Jeff is a broadcaster who shares our commitment to great local service, quality programming, and deep community connections!” At the same time, Connoisseur is entering into a deal with MSC Radio Group to sell its Topeka cluster that includes news/talk WIBW-AM and three music brands. About this sale, Jeff Warshaw says, “We’re incredibly proud of the impact these stations have had in Topeka and the connections they’ve built with listeners. As we continue to refine our portfolio, this agreement allows us to focus our resources on key growth markets while ensuring these stations are well-positioned for the future with KNZA. We’re confident they will continue their legacy of serving the community with a strong emphasis on local engagement, news, and partnerships.”
Wisconsin broadcaster Civic Media closes on WZTI-AM, Milwaukee and
two FM translators it acquired last fall from Milwaukee Radio Alliance. Civic Media plans to continue to air the classic hits format with local news on the signals. Civic Media operates progressive news/talk WAUK in the market.
Back in 1923 when the station signed on, its calls were WOAW-AM. It was put on the air by the insurance company Woodmen of the World.
They wanted WOW but those calls were taken. Still the station was known as WOW and boasted that Johnny Carson started his broadcast career there. The station took the calls KXSP in 2005 and was broadcasting a sports talk format using ESPN content. SummitMedia sold the station’s tower land, prompting the station’s sign-off.
Audacy adds two FM signals to the broadcast of sports talk WGR-AM “WGR 550” and re-brands the station “WGR Sports Radio.” Audacy drops the country music on WLKK-FM at 107.7 (licensed to Wethersfield
Township southeast of Buffalo) and adds FM translator W284AP, Buffalo at 104.7 to the simulcast. Senior VP and Buffalo-Rochester market manager Tim Wenger comments, “WGR has been the heartbeat of Buffalo sports, and now that beat is louder than ever. We know our fans are second-to-none, and simulcasting on FM allows us to expand our footprint to the furthest corners of Western New York, allowing more fans to join the live, local and high-energy conversations that define our region all year round.”
Ocean State Media announces that it has acquired WVEI-FM, Westerly, Rhode Island from Audacy to replace its five-signal network that carries public radio content from NPR and others. WVEI has been the
Providence market outlet for Audacy’s sports talk WEEI-FM, Boston for more than two decades. Audacy closed the WVEI offices in 2023. Ocean State Media president and CEO Pam Johnston says they are spending $4.9 million on the new FM. “From an operational and financial standpoint, we are going to be financing the cost of this frequency, which will allow us to eventually sell all the frequencies that we currently have. And so over time we believe that this transaction actually is going to pay for itself.” She says making it easier for listeners is important, “One signal reaching much farther than our current series of five different signals, a greater experience where you don’t have to change the channel as you move your way through Rhode Island and southeastern Massachusetts.”
Former Cumulus Media | Westwood One talk radio host and current FBI Deputy Director Dan Bongino announced yesterday that he will resign from the in January. He made the
announcement via a post on X, saying: “I will be leaving my position with the FBI in January. I want to thank President Trump, AG Bondi, and Director Patel for the opportunity to serve with purpose. Most importantly, I want to thank you, my fellow Americans, for the privilege to serve you. God bless America, and all those who defend Her.” President Trump commented on Bongino’s departure saying, “Dan did a great job. I think he wants to go back to his show.” Now, the speculation begins as most industry watchers expect Bongino to return to the conservative talk media ecosystem, where will he resume his media career?
OutKick announces that it is signing podcaster and 12-time All American collegiate swimmer Riley Gaines to a new multi-year deal in conjunction with FOX News Media’s new media expansion. FOX News Digital president and editor-in-chief Porter Berry states, “Riley has
been an instrumental voice on OutKick, across FOX News Media, and for women across this country. I am thrilled that she will be part of our new expansion and provide a unique and fresh perspective on everything from culture trends to current affairs and continue to be a leading voice for young conservative women.” Gaines comments, “I started this journey of simply saying men shouldn’t play in women’s sports and OutKick and FOX News Media have supported me from day one. They provided me a platform to bring national attention to the transgender issue in sports and ignite change that will forever protect women living out their dreams in athletics. I’m beyond excited to launch my new show that will cover a variety of topics and highlight the stories of women who are fighting alongside with me.”
Red Apple Media is expanding on Long Island. The company is filing to acquire WLID-AM, Patchogue, and
FM translators W239CY, Patchogue at 95.9 and W296EK, Brentwood at 107.1 for $500,000 from Cantico Nuevo Ministry. The addition of the three signals will improve news/talk WABC’s coverage in Suffolk County. Red Apple Media will assume operation of the signals under a Local Marketing Agreement.
Beasley Media Group reveals in an 8-K filing with the SEC that chief financial officer Lauren Burrows is resigning from the company effective October 17, “in order to pursue other opportunities. The resignation was not due to any disagreement with the Company on any
matter relating to its operations, policies, or practices.” Company CEO Caroline Beasley will serve as principal financial officer on an interim basis. At the same time, the company announces the promotion of Shaun Greening to chief accounting officer. Greening joined Beasley in 2000 and has been serving as vice president of financial reporting. Greening joins John Coury, who was recently promoted to corporate controller and director of treasury. Caroline Beasley states, “Shaun brings extensive experience, deep institutional knowledge, and a proven track record of success to his role. Together with John, their leadership will be instrumental in supporting our continued growth and long-term success.”
Wisconsin broadcasting company Civic Media signs a deal to acquire WZTI-AM, Greenfield and FM translators W262CJ, Milwaukee and W297BY, Franklin from Milwaukee Radio Alliance LLC. The signals had been broadcasting an oldies format until recent flooding the area knocked WZTI off the air. Civic Media
intends to have the station back on the air within a few weeks and it will continue to air an oldies format. Civic Media will add W262CJ at 100.3 FM to the simulcast of talk WAUK-AM, Waukesha which is also heard on W266DR, Waukesha at 101.1 FM. The 100.3 FM signal gives the station a presence in the center of Milwaukee. Civic Media regional president Chris Moreau says, “We’re thrilled to expand our presence in Milwaukee, our largest metro market. These acquisitions allow us to better serve listeners across southeastern Wisconsin with our commitment to local news coverage and quality programming. The extended coverage area creates exciting opportunities for both our audience and advertising partners.”
Audacy’s sports talk KFXX-AM “1080 The Fan” gets a full-market FM signal as the company drops the AC format on KRSK-FM and begins simulcasting on the 105.1 FM frequency, effective today (7/22). Additionally, the station announces that longtime station host Dusty Harrah adds brand manager duties following the
retirement of Jeff Austin. The station the serves as flagship for University of Oregon Ducks football, men’s and women’s basketball and baseball. Along with these changes, the station unveils a tweaked program schedule that includes the debut of “The Firm of Harris and Marang,” airing daily from 10:00 pm to 1:00 pm and hosted by Danny Marang and Patrick Harris; “Dirt and Sprague” extending their show an hour from 6:00 am to 10:00 am; and “The Happy Hour with Luke Andersen” airing weekdays from 2:00 pm to 3:00 pm. Audacy Portland SVP and market manager Ryan Cooley says, “We’re incredibly excited to bring ‘The FAN’ to the FM dial. This move is long overdue and all about delivering a better listening experience for our audience with clearer sound and great content our fans know and love. For the first time in our history, our entire primetime on-air lineup will be 100% local and led by our new brand manager, Dusty Harrah, a native Oregonian.”
The National Association of Broadcasters says that the AM Radio for Every Vehicle Act has reached the key milestone of a majority of the U.S. House of Representatives cosponsoring the legislation. NAB President and CEO Curtis LeGeyt, states, “Securing 218 cosponsors in the U.S. House of Representatives, alongside a filibuster-proof 61 cosponsors in the Senate, marks a pivotal milestone for the AM Radio for Every Vehicle
Act and underscores AM radio’s enduring value to the American people. For more than a century, AM radio has been a lifeline, delivering trusted news, local sports, crop reports and emergency information when and where it matters most. From rural communities to urban centers, from first responders to everyday commuters, over 80 million Americans rely on this free, local service to stay informed and safe every month. NAB thanks Reps. Gus Bilirakis (FL-12) and Frank Pallone (NJ-06) for championing this legislation, and the bipartisan coalition of lawmakers who recognize AM radio’s essential role in communities across the country. We look forward to continuing our work with the Energy and Commerce Committee and House leadership to advance this bill without delay.”
Republican FCC Commissioner Nathan Simington – who joined the Commission during President Trump’s first term – surprised the industry on Wednesday (6/4) by issuing a statement announcing his exit from the Commission. He said, “I will be concluding my tenure at the Federal Communications Commission at the
end of this week. It has been the greatest honor of my professional life to serve the American people as a Commissioner. I am deeply honored to have been entrusted with this responsibility by President Donald J. Trump during his first term. The Commission is in excellent hands under the leadership of my distinguished colleague, Chairman Brendan T. Carr, and is supported by an extraordinary staff whose dedication to public service is second to none. Throughout my tenure, I worked to defend free expression, safeguard national security, and promote infrastructure investment to benefit all Americans… I look forward to continuing to serve the public interest in the years ahead and to contributing to the vital conversations surrounding our communications infrastructure, national security, and technological leadership. I remain committed to advancing the cause of limited government, free speech, and American innovation. These principles guided my time at the Commission and will continue to shape my future endeavors. As I move forward, I remain committed to shaping the future of communications policy and will continue to advocate for the values and priorities that have guided my public service.”
Audacy, Inc. announced the resignation of chief financial officer, Rich Schmaeling, effective immediately (2/10), to pursue other business opportunities. Schmaeling will remain available to the company as needed to ensure an orderly transition of his responsibilities. 
Audacy will not name a new CFO in the near term. “On behalf of the entire team, I would like to thank Rich for his contributions to Audacy,” said Kelli Turner, interim CEO and president, Audacy. “We are well positioned with the finance team in place.” Schmaeling joined Audacy as EVP, chief financial officer in 2017.
One of the largest tests of AM/FM radio advertising was conducted in Spring 2024 in just over 20 local markets. The campaign ran across a broad mix of small, medium, and large markets. The two-month AM/FM radio campaign featured heavy media weight with 500 monthly GRPs, generating a monthly reach of 75% and a 7 frequency. Claritas and MARU/Matchbox both ran studies on the campaign. The results are highlighted in this week’s Cumulus Media | Westwood One Audio Active Group® blog.
• Advertising creates memories and memories generate sales; Clicks don’t generate sales
• A significant test of AM/FM radio advertising in over 20 markets found AM/FM radio worked: Total unaided brand awareness grew +10%; Among heavy AM/FM radio listeners unaided awareness soared +16%
• Claritas attribution measurement revealed the AM/FM radio campaign generated an +8% lift in leads, +8% increase in signups, +9% in registrations, and +12% growth in purchases
• A series of Tracksuit brand studies for TikTok revealed successful brands need to “be known before their needed.” The greater the awareness, the greater the conversion rate. A strong brand makes performance marketing work harder.
Check out the completely new blog post HERE.
Watch the 12-minute video of the key findings HERE.
To download the slides, click HERE.
By Holland Cooke
Consultant
If you work in radio, you are painfully aware that Artificial Intelligence is changing our lives. Ironically, AI will be the big story at the mega-event presented by what began 100 years ago as the Radio Manufacturers’ Association. Since then, it evolved into the Consumer Electronics Association, now the Consumer Technology Association. So – although next month’s extravaganza is still nicknamed “CES” — we are under strict instructions NOT to call it the “Consumer Electronics Show” anymore.
Yes, there will be acres and acres of gadgets in a Las Vegas Convention Center so sprawling that – if you want to get from one end to the other — Elon Musk will give you a free ride, underground. He has a hundred Teslas zipping through a tunnel his Boring Company is… boring. Picture a high-tech Batcave. Ultimately, they’re planning 93 stations across 68 miles of tunnel linking the Strip, downtown, and elsewhere. These cars have drivers… for now.
Some 150,000 of us, from 155 countries, will be swarming in Sin City to celebrate the obsolescence of what was shiny-and-new last year, and to see new game-changers unveiled. Not just things. Think experiences, like Uber and Zoom and robust smartphone video, which 4G enabled. With 5G we got remote surgery, precision agriculture, and interactive live events. 6G? Stay tuned.
HERE’S THE COOL PART: So, as I have in past years, I am offering TALKERS readers daily 60-second CES reports for air Monday 1/6 to Friday 1/10. Simply download each report from my website the night before. No charge, no paperwork, no national spot. If you sell a local sponsorship, keep the money. For a sample report you can use to pitch, hit HollandCooke.com.
Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn