New Cumulus Media / Westwood One AudioActive Blog Post: Edison Research’s Q3 2024 “Share of Ear” Reveals AM/FM Radio is the Dominant Ad-Supported Audio Platform Across All Demos
For the last 10 years, Edison Research’s quarterly “Share of Ear” study has been a highly respected examination of time spent with audio in America. Edison surveys 4,000 Americans annually to measure daily reach and time spent with all forms of audio. Each report is based on a four-quarter rolling average. The most recent Q3 2024 survey is comprised of Q4 2023, Q1 2024, Q2 2024, and Q3 2024. This week’s Cumulus Media | Westwood One Audio Active Group® blog is an analysis of the just released Q3 2024 data and focuses on what advertisers care most about – ad-supported audio.
• Among major demographics, AM/FM radio is the dominant ad-supported audio platform. Podcasts have significant shares among younger age groups.
• Among African Americans, AM/FM radio is particularly strong. Podcast shares are not as strong as the general market.
• Among Hispanics, podcast shares are stunningly strong. Among 18-34 Hispanics, podcasts are now the number one ad-supported audio platform.
• In the car, AM/FM is the “queen of the road” with an 86% share. Even among 18-34s, AM/FM radio has an 82% share of ad-supported audio.
• 13% of all AM/FM radio listening occurs via streaming, steady over the last three years. On the smart speaker, AM/FM radio dominates with a 50% share of ad-supported listening.
• Sadly for advertisers, most of Spotify’s audience is unavailable to place advertising. While Spotify’s ad-free subscription audience soars, its ad-supported shares stagnate at a two share.
• Streaming music audience growth comes at the expense of owned music rather than AM/FM radio.
Check out today’s blog post here.
To download the Cumulus Media | Westwood One Audio Active Group analysis report of Edison Research’s “Share of Ear,” click here.
This drop is partly due to selling their Wilmington station and closing some digital businesses. Despite this, Beasley saw growth in digital and political advertising. They earned $1.2 million in operating income this quarter, a significant improvement from last year’s $85.5 million loss, which included large non-cash impairment costs. This quarter’s net loss was $3.6 million, much lower than last year’s $67.5 million loss, as Beasley reduced expenses and interest costs. Digital revenue continues to grow, now making up 19.4% of total revenue. Beasley’s CEO, Caroline Beasley, noted that digital transformation and political ads helped offset challenges in traditional radio advertising. She emphasized ongoing efforts to streamline operations, improve finances, and focus on their digital platforms. To see the full report please 
Cumulus Media Inc. today (11/4) announced operating results for the three and nine months ended September 30, 2024. Mary G. Berner, president and CEO of Cumulus Media, said, “During the third quarter, we delivered revenue and EBITDA in-line with pacing commentary and analyst estimates. Given the market challenges, we maintained our focus on what we can control. Specifically, we continued investing to drive growth in our digital businesses, including in digital marketing services which increased revenue nearly 40% in the quarter; capitalizing on areas of improvement in national and political ad spending; maximizing operating cash flow; and improving operating leverage through ongoing expense reductions.” Berner continued, “Looking forward, the advertising environment remains uncertain. Nonetheless, Cumulus has a valuable set of assets with which to navigate that uncertainty including: profitable and fast-growing digital businesses; a vast national platform that can reach audiences whenever and wherever they choose to listen; extensive feet-on-the-street local sales capabilities which allow us to walk product through the door; premium programming with particular strength in sports and news/talk; an extensive untapped audio library; and a leadership team with a strong track record of expense management and disciplined stewardship of capital. As we continue to execute against our priorities, we see many paths for leveraging these assets to maximize the value they produce for our shareholders.”
Incorporating copyrighted material into your media content can enhance its impact, but understanding fair use is essential to avoid legal risks. This article, the second in a series, explores the first fair use factor – purpose and character of the use – and explains how transformative use can protect creators. Learn how transforming copyrighted material, such as remixing or critiquing it, allows for new purposes like commentary or parody. Key examples, like “Auto-Tune the News” and radio broadcasts, illustrate how repurposing content can fall under fair use. Discover practical guidelines for ensuring your use is transformative and legally sound. To read this important article in its entirety, please 
Triton Digital has just released its 
The Florida Association of Broadcasters (FAB) has donated $25,000 to the Broadcasters Foundation of America (BFOA) 
“Unfortunately, this is far from over,” he continued. “Many of our colleagues are just now discovering the extent of the damage and the cost of repairing or rebuilding. On behalf of our members and all broadcasters who are suffering from the catastrophic impact of these storms, please continue to contribute to the Broadcasters Foundation Hurricanes Fund.” “We are so grateful to John and Pat and all the individual donors who continue to rise to the occasion and provided much-needed donations to help our colleagues, many of whom are temporarily homeless,” stated Tim McCarthy, President of BFOA. “The volume of requests that pour in every day is overwhelming. We need everyone in radio and television to give as much as they can afford. There is no such thing as a too small donation. Every dollar helps.” The Broadcasters Foundation has temporarily adjusted its already streamlined Emergency Grant Guidelines and Application Process to make it even easier and faster to get funds into the hands of broadcasters hit hardest by these storms. Under the adjusted guidelines, broadcasters who have suffered catastrophic loss contact their market manager or GM, who then fills out the 
The station will continue to be heard on 1250 AM. Concurrent with the FM relaunch, the station will introduce two new local weekday shows. “The Pack-A-Day Radio Show” will air weekdays from 8:00 am to 9:00 am CT. Hosted by Green Bay Packers insider Andy Herman, the show will serve as a destination for all things green and gold. Herman currently hosts the “Pack-A-Day Podcast” and “Packer Report.” The station will also launch “The Mason Crosby Show,” starring 17-year NFL kicker, Super Bowl champion and Packers all-time leading scorer Mason Crosby, weekdays from 9:00 am to 11:00 am CT. The show will also feature Mitch “Thunder” Nelles as co-host and veteran producer Tommy Wortz. “We couldn’t be more excited to bring The Fan back to FM and expand the reach of the best sports talk in Milwaukee,” said Jason Bjorson, SVP/market manager, Audacy Madison and Milwaukee. “Milwaukee has long been a premier market for football coverage, and through the addition of ‘The Pack-A-Day Radio Show’ and ‘The Mason Crosby Show,’ coupled with our existing must-listen programming, we’re elevating the listening experience and keeping fans connected to their favorite teams.” The station’s weekday lineup rounds out with “The Jim Rome Show” from 11:00 am to 2:00 pm CT and “Wisconsin Sports Daily” with station APD Steve “Sparky” Fifer from 2:00 pm to 5:00 pm CT.
Castiglione, who announced his retirement prior to the conclusion of the 2024 Red Sox season spent 42 seasons in the Red Sox booth, making him the longest tenured radio broadcaster in Red Sox history. A native of Hamden, CT, he began his career calling Colgate University football and baseball games while earning a B.A. from the university. He would later graduate from Syracuse University’s prestigious Newhouse School with a master’s degree in Radio and Television. Castiglione’s Red Sox legacy started in 1983 when he was paired with another Red Sox legend in Ken Coleman. In his 40+ years with the Red Sox, Castiglione was the voice for millions during the lowest lows and highest highs of the franchise. He’s maybe most famous for his call at the end of the 2004 World Series which ended an 86-year World Series drought for the Sox, exclaiming “for the first time in 86 years, the Red Sox have won baseball’s world championship. Can you believe it?” The phrase would become a signature call. Joe Castiglione was inducted into the Red Sox Hall of Fame in 2014, the Massachusetts Broadcasters Hall of Fame in 2015, and was named the Baseball Hall of Fame’s Ford C. Frick Award winner, presented annually by the Hall of Fame for excellence in broadcasting, in 2024.
Britton had previously served as the station’s assistant brand manager since 2019. “Keith’s deep understanding of the station, his passion for sports radio, and his proven leadership make him the ideal person to drive The Fan’s continued success,” says Jeff Miller, SVP, market manager and director of sales, Audacy Cleveland. “Keith has played an integral role in shaping the station’s identity over the years, and we look forward to seeing him grow in this new position.” Britton tells TALKERS, “I’m humbled and excited to lead this radio station and our incredible staff. Having been here since the station flipped to sports in 2011, it’s been a phenomenal experience to help build a strong foundation with unlimited potential,” adding, “There are big shoes to fill in this position, and I want to personally thank Andy Roth for his endless mentorship, former market manager Tom Herschel, current market manager Jeff Miller, and operations manager Chase Daniels. This opportunity is one that I’ve looked forward to for a long time and one that I will value and approach with enthusiasm every day to help build the legacy of Audacy Cleveland.”
Connoisseur Media tells TALKERS about a variety of significant changes for its Western Connecticut news/talk powerhouse, WICC 600 AM, Bridgeport – changes inspired by the closing of Audacy’s WCBS 880 in adjacent New York City. 
WICC is now “The Voice of Connecticut” expanding its reach by simulcasting on 95.9 FM, previously home to classic rock formatted “The Fox.” This strategic move is designed to strengthen WICC’s position as Fairfield County’s premier source for news, talk, and information. A pivotal part of this transformation is WICC’s new affiliation with CBS News, which will provide national news coverage at the top of every hour. Station officials tell TALKERS, this partnership reinforces WICC’s role as the region’s trusted news source, delivering timely and credible information to the communities it serves. “This rebranding and expansion to 95.9 FM represents a pivotal moment for WICC,” stated Keith Dakin, VP of Programming for Connoisseur Media. “The talent on our team, coupled with our new affiliation with CBS News, will allow us to meet the demand for news and talk programming in Southern Connecticut. We’re excited about this next phase and looking forward to serving a much wider geography and bigger audience.” But, as the saying goes, that’s not all. A new local daytime show from 12:00 noon-2:00 pm ET will be added beginning September 30th hosted by Brigitte Quinn who was the creator, host, and managing editor of “Newsline” on WCBS 880. She was the station’s first female morning-drive anchor and later anchored mornings on 1010 WINS. Quinn’s TV career includes roles at MSNBC, NBC News at Sunrise, and Fox News Channel. Quinn remarks, “Ever since my family and I moved back to beautiful Connecticut, I’ve become a faithful WICC listener. I’m delighted to be joining such a great news/talk radio station, ‘The Voice of Connecticut.’” Quinn’s addition brings WICC’s entire daytime lineup local as she joins talk hosts Melissa Sheketoff 5:00 am -10:00 am, Lisa Wexler 10:00 am-12:00 noon and Paul Pacelli from 2:00 pm-6:00 pm. New additions to weekend programming also include Emmy nominee Chef Plum, Mike Cerulli of WTNH, New Haven, and Dave Ruden of the Ruden Report covering local high school sports. The station plans to continue evolving in this direction with one more critical news reporter position to fill. “We invite Fairfield County listeners to tune in to ‘The Voice of Connecticut,’” says Kristin Okesson, SVP of Connoisseur Media Connecticut. 
“Our affiliation with CBS News paired with these exciting changes in programming reinforces our commitment to deliver modern, engaging content and we’re confident that our audiences will appreciate the new ‘voice’ they hear. I’m especially proud that our daytime shows are hosted by four incredibly talented hosts – three of them in particular are outstanding women in their own right.” WICC can be streamed at 
Longtime talk media host, commentator and director of the 
The New York Festivals® 2025 
Fayetteville, Arkansas “92.1 The Ticket.” Gee most recently served as assistant program director and co-host of the “Pat Jones Show” on KYAL-FM, Tulsa. Cumulus Fayetteville regional VP and market manager Keith Liesmann says, “Erik’s depth of experience and passion for sports make him a perfect fit for our station. We are thrilled to have him on board and can’t wait for our listeners to experience his insight and energy every morning.” Levi Peckenpaugh will serve as producer for the morning drive program.