Industry News

Chanley Painter Named FNC Overnight Anchor

FOX News Channel signs Court TV’s Chanley Painter as overnight anchor, effective February 26. Aim Court TV correspondent since 2019, Painter has covered the high-profile trials of Bryan Kohberger, Johnny Depp v. Amber Heard, Alex Murdaugh, Harvey Weinstein, and the death of George Floyd. In 2021 she was awarded the Scripps Give Light award for leadership, dedication, and hard work in legal journalism. She got her start in the industry in 2016, as a legal analyst for Nexstar Media Group, where she went on to become a multimedia journalist. Painter earned a Juris Doctor degree with high honors from the University of Arkansas Little Rock Bowen School of Law.

Industry News

Yesterday’s (2/19) Top News/Talk Media Stories

The battle in Washington over aid for Ukraine and the death of Vladimir Putin opponent Alexei Navalny; the Israel-Hamas war and the U.S. proposal for a temporary ceasefire; the legal battles facing former President Donald Trump and the Fani Willis misconduct investigation; the presidential race and President Joe Biden’s age; the U.S. migrant crisis; the Iran-backed Houthi militia’s attacks in the Red Sea; and the intense rainfall hitting California were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry Views

Pending Business: Q2

By Steve Lapa
Lapcom Communications Corp
President

imHave we passed the disappointment of 2023?

If ad sales at your radio station finished last year up double digits (excluding digital) please skip past the next few paragraphs. If you’re in the same boat as most radio ad sellers across the country at various levels – i.e. local, national, syndication, network – last year was a struggle.

Now then, how is Q1 shaping up?

Are you making up for lost ground, like the airline business, automotive business, restaurants or are you still pushing that boulder uphill? Here is some straight-from-the-field unfiltered feedback:

1. Valentine’s Day at most restaurants was one of the busiest on record. People at the packed-in table next to ours waited two hours after sitting to be served. So much for a 6:45 pm reservation. They got free dessert. Seriously?

2. Travel is back, make no mistake about it. Discount airfares are a thing of the past on the big-name airlines. At 6’2” I really believe my knees should not be touching the seat in front of me in comfort class on most major airlines.

3. Try negotiating a new car deal this month. No, not the incentives on the 2023 models, I’m talking 2024 in 2024. As the goodfellows said back home, fuhgeddaboudit.

There is nothing wrong with trying to make up for the lost income of the Covid years. After all, testing the pricing upside in business is the American way. We pay more, tip more, and adjust. It is the Darwin theory eating into our wallets every day. So why are most broadcast radio sales teams at all levels still throwing it against the wall to see what sticks? I see it every day in my marketing work. We have lost touch with the excitement, the “wow” factor, the customizations, the basic intangibles of selling the great talent we represent.

Let us learn from other successful businesses. Travel pitches pent-up demand, restaurants make sure you will get the special occasion marketing message no matter where you are, and the auto business, well the ships and chips are in!

What do we not understand about the current weakness in our broadcast radio sales strategy?

1. How current is your value proposition? Successful podcasters like Joe Rogan and Alex Cooper along with YouTubers, Facebook, Instagram, and all social media have changed the game-forever. How does your value proposition stand out today?

2. Talk radio will not go away. Programmers and talent will learn what they need to adjust to refocus one of the great radio formats ever created since someone said, “Let’s play the top 40 songs over and over.”

3. Let us start re-thinking what broadcast radio sellers need to prioritize to make a difference-today.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry News

TALKERS News Notes

PodcastOne acquires the exclusive sales and distribution rights to “Camp Counselors with Zachariah Porter and Jonathan Carson.” The podcast first launched in 2022 and has released nearly 100 episodes to date. PodcastOne president and co-founder Kit Gray says, “We’re thrilled to welcome ‘Camp Counselors with Zachariah Porter and Jonathan Carson’ to our network at PodcastOne. Zachariah and Jonathan have created a great comedic podcast, and we’re looking forward to putting our considerable marketing and ad sales strength behind the show to grow its listenership and revenue potential.”

Multimedia sports platform OutKick says January data from Comscore credits it with 7.1 million total multiplatform unique visitors, up 22% versus December 2023. It also delivered 33 million total multiplatform views in January 2024, up 29% versus December 23, and saw 33 million total multiplatform minutes, up 27% versus the prior month. OutKick founder Clay Travis says, “We kick off the year once again with numbers that not only speak to the platform’s growth but our commitment to providing engaging content to our audience. OutKick is the only destination for common-sense reporting with talent that’s unafraid to speak their minds on any topic. I’m looking forward to an exciting year and continuing to drive the conversation.”

Industry News

FOX News Digital Leads News Set in Multiplatform Views and Minutes

FOX News Digital reports that, according to data from Comscore, it finished January continuing its streak as the top news brand with both multiplatform views and minutes. FOX News Digital closed outim the month reaching 3.27 billion total multiplatform minutes, compared to CNN.com’s 1.85 billion, and NYTimes.com’s 1.59 billion. FOX News Media attracted 1.66 billion total multiplatform views, compared to NYTimes.com’s 1.49 billion, and CNN.com’s 1.17 billion. When it comes to total digital unique visitors – similar to radio’s cume – CNN.com still holds the lead with 112.7 million. But FOX News Digital (109.7 million) has gradually been gaining ground on CNN.

Job Opportunity

Hubbard Has PD Opening in West Palm Beach

Hot AC 97.9 WFRM-FM in West Palm Beach has a very rare PD opportunity. The current PD for WRMF, Randi West, was offered the opportunity to continue on but has decided that after four years of commuting between Tampa and West Palm Beach, to step away from her position to devote more time to family. WRMF is an award-winning station with the legendary, family-owned Hubbard Broadcasting group. The top station in one of the fast-growing metros in the country with arguably the best weather anywhere on the planet! Reporting to operations manager, Bruce Logan, you would be equipped with market leading shows like the “KVJ Morning Show.” The ideal candidate for this role will have at least 5 years of programming experience in medium to major markets. The candidate should also possess amazing talent coaching skills and knowledge with digital performance. Learn more and apply here.

Industry News

Compass Media Networks’ Michelle Salvatore to Leave the Company

Compass Media Networks announces that sports division SVP and general manager Michelle Salvatore is resigning after more than 15 years with the company to pursue an entrepreneurial opportunity outside of media. The company says Salvatore will continue with the company through the spring and will advise the company on a transition plan. Compass founder and CEO Peter Kosannim says, “Back in Spring of 2009, during the chaos and sleepless nights involved in launching this national media company, the media gods sent me an angel in the form of Michelle Salvatore. Michelle faced down every challenge, worked tirelessly and with good cheer, and set a gold standard of excellence for not only Compass Media Networks, but our industry. We love and will miss Michelle dearly. Our goal is to build upon the greatness she created as we move ahead into the next chapter of our evolution.” Salvatore comments, “Working at Compass Media Networks literally changed my life for the better. I was able to travel the globe, producing games throughout the United States, Latin America and Europe, and had the chance to work with incredibly talented, passionate, and kind people. I am forever grateful to my dear friends at Compass Media Networks.”

Industry News

AWM/F Announces Board and Officers

The Alliance for Women in Media and its Foundation are pleased to announce the 2024 national board of directors and officers. AWM/F president Becky Brooks states, “The leadership of our board of directors has allowed AWM and our Foundation to advance women in media for more than 70 years of triumphs and trials. The past year has underscored the need for steadfast leadership in the face of unforeseenim challenges. The mix of diverse and insightful voices on this year’s boards will continue the important work of prioritizing recognition, connection and education of women across all facets of media.” The officer roles include: Katina Arnold, chair, VP, corporate communications, ESPN; Monica Bloom, incoming/vice chair, chief marketing officer, MHz Choice | Topic Streaming; Annie Howell, immediate past chair, chief communications officer, Hallmark Media; Catherine Badalamente, treasurer, president & CEO, Graham Media Group; and Marie Tedesco, treasurer-elect, CFO, Beasley Broadcast Group. New to the board of directors are: Isabel Lara, chief communications officer, NPR; Jaclyn Levin, president, Shriver Media and founder, Liminal Space Media; Christine Moran, head of creator partnerships, Electrify Video Partners; and Debra O’Connell, president, news group and networks, Disney Entertainment.

Industry News

TALKERS News Notes

iHeartMedia, Inc will report financial results from Q4 2023 and the full year of 2023 on February 29 and will conduct a conference call at 8:30 am ET to discuss its financial results and business outlook. A live audio webcast of the call will be available on the Investors homepage of iHeartMedia’s website.

STC Media, LLC announces that its flagship program, “Sports Talk Chicago,” adds two new affiliate stations as WZPN-FM, Peoria “101.1 Peoria Sports Radio” and WRLR-LP FM “98.3 The Life” pick up the show. STC Media president and show host Jon Zaghloul says, “I’m so excited to continue to expand ‘Sports Talk Chicago’ with such supportive partners. We have been looking to add to our reach in both Peoria and Northern Illinois for quite some time, so being a part of 101.1 and 98.3 moving forward is extremely fulfilling!”

iHeartMedia and Charlamagne Tha God’s The Black Effect Podcast Network teams up with John Hope Bryant to launch “Money and Wealth,” a new weekly podcast about financial wellness and developing a wealth mindset. Bryant comments, “Last year, I was honored to join the board of the Black Effect Podcast Network. Now, I’m equally excited to join the incredible lineup of leaders creating content that enlightens and empowers our community. I’ve spent my career as an entrepreneur and executive dedicated to making sure we’re confident and equipped to succeed in the free enterprise system. The color today is not black or white or red or blue – it’s green, as in the color of money. I look forward to sharing not just what I’ve learned about making money, but most importantly, what I know about building wealth.”

Industry News

WTOP Dedicates Studio to Late Production manager George Moshos

Hubbard Broadcasting’s all-news WTOP News announces the dedication of its production studio as The George Moshos Production Studio, in memory of longtime production manager George Gusim Moshos. Moshos died on January 11 and today (2/14) would have been his 67th birthday. General manager Joel Oxley says, “George helped me so much when I first started at WTOP 30 some odd years ago. I knew little about production and he let me know it. His gruff demeanor and direct style took a minute to get used to. But it didn’t take long for me to realize this guy with the glint in his eyes was a person who cared. Really cared. About his job and doing it right and more importantly about people. He touched so, so many people and made things better for them. Seems only right to name where he spent so much of his time ‘The George Moshos Production Studio.’”

Industry News

Saga to Acquire Lafayette, Indiana Cluster from Neuhoff

Saga Communications announces that it has entered into an agreement to purchase the assets of Neuhoff Communications’ Lafayette, Indiana radio stations sports talk WASK-AM, country WKOA-FM, rock WKHY-FM, classic hits WASK-FM, CHR WXXB-FM, and FM translator W269DJ for $5.3 millionim. Saga Communications president and CEO Chris Forgy comments, “We regretted missing the opportunity to acquire these stations a number of years ago when the Neuhoff family acquired them. These stations are a great fit for Saga. We see a lot of opportunity with these stations and this market and are pleased that the family has decided to entrust Saga with continuing these station’s long-standing heritage of serving the Greater Lafayette region. Saga intends to continue building its business in radio by identifying and acquiring middle market stations in dynamic communities.” KALIL & CO., INC was the exclusive broker.

Industry News

More Results from Cumulus’ Podcast Download Report

The latest blog post from Cumulus Media | Westwood One’s Audio Active Group presents more information from the Cumulus Media-Signal Hill Insights Podcast Download Fall 2023 report conducted by MARU/Matchbox. Some of the findings of this survey of 608 weekly podcast consumers include: 1) Podcast consumers connect with their favorite hosts on social platforms. Podcast consumers are lookingim to connect with their favorite hosts and shows on social media. Half of weekly podcasts consumers follow their favorite podcast hosts on one of the social platforms; 2) Younger 18-34 podcast consumers are more likely to follow their favorite hosts on social media. Compared to 35-49 and 50+ podcast consumers, 18-45 podcast consumers are more engaged socially with podcast hosts. 68% of podcast consumers 18-34 follow their favorite hosts on social media. 55% of 35-49s follow favorite hosts on social. 40% of those 50+ follow favorite podcast hosts on social; and 3) YouTube towers as a podcast discovery platform: 19% of weekly podcast consumers use YouTube to find podcasts. When asked which social platform they’ve used to find podcasts, 19% of podcast consumers are turning to YouTube, more than all other social media platforms combined. See the blog post here.

Industry News

UNESCO Takes Strong Position on the Continuing Need to Protect AM Radio in Cars (and All Terrestrial Radio)

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In conjunction with today’s celebration of World Radio Day 2024 (WRD 2024), the United Nations educational, scientific and cultural agency UNESCO has issued a powerful statement supporting the necessity of AM radios remaining in automobiles and the importance of all “terrestrial” radio for the maintenance of freedom and peace throughout the world. The following position titled “Radio, the Trusted Guide in a Changing World” has been posted on UNESCO’s WRD 2024 web page:

Article 19 of the Universal Declaration of Human Rights states: “Everyone has the right to freedom of opinion and expression; this right includes freedom to hold opinions without interference and to seek, receive and impart information and ideas through any media and regardless of frontiers.” World Radio Day 2024 marks 100 years of radio, a period in which it has become the medium that is arguably closest to human hearts and minds, providing news, entertainment and education in all corners of the world. It satisfies our need to be informed both for day to-day decision-making and in times of emergency and crisis. Over the past century, radio has proved itself as a crucial medium in maintaining freedom of opinion and expression, often being the only one still up and running in times of crisis. Studies have repeatedly shown that radio has the greatest trust, with most citizens rating it above television, the internet, social networks or the written press. Radio is a triumph of accessibility, immediacy and intimacy, and there’s a strong public-interest case for protecting it and our access to it. We believe that remaining easily accessible to all people, in all places, regardless of how they receive radio means using terrestrial broadcast networks (both analogue and digital) – still relied upon by the majority of listeners globally – and fostering online access to radio that is just as democratic and open. Cars are a particular concern, consistently among the most popular locations for radio listening. Whether it is terrestrial broadcast or internet, radio in cars should not just be easy to find, it must be impossible to miss. Information is a public good and a shared resource for all of humanity. Radio has its place in the digital transformation of the information ecosystem, complementing the internet and digital platforms. The evolution of communication technologies should advance people’s right to receive information and ideas through any media – instead of regressing it. We call upon governments, regulatory bodies, the technology and automotive industries, and all members of the global radio community to put safeguards in place to ensure that radio continues to thrive; to protect the free and unfettered access radio provides to a plurality of opinions and to trusted information; to allow radio to continue to help communities and all minority language speakers to receive information and participate in democratic processes; and to ensure radio remains available to all people regardless of their financial means or personal circumstances. 

TALKERS founder, Michael Harrison, who has served as executive advisor to UNESCO on WRD 2024 and fully supports its stated position on preserving radio, states, “Working with UNESCO in this capacity has sharpened my global perspective on the AM car radio issue in as much as the argument in America focuses primarily on the use of radio for emergencies – a limited and short-sighted proposition to whichim the automobile industry has intelligently responded. The issue however is much larger. As UNESCO’s chief of section for media development and society, Mirta Lourenco puts it, ‘The free flow and easily accessible information provided by terrestrial radio supports the spirit of the First Amendment via the concept of media pluralism and more. This expands to a valid concern about privacy rights – which is equally important to freedom and democracy. With GPS and internet platforms simultaneously in our cars, we are turning the enormous power to invade the privacy of individuals over to a mere handful of Big Tech giants. They know what and who we listen to, including where, when and how we travel.’” Harrison adds, “Finally, I am compelled as a lifelong radio broadcaster and publisher of a major trade journal to protect the viability of radio stations as a going concern and the well-being of their owners, employees, and listeners.”

Industry News

Beasley Broadcast Group Q4 2023 Revenue Down 8.75%

Today Beasley Broadcast Group releases its operating results for the fourth quarter of 2023 and the full year of 2023. For Q4 of 2023, the company reports net revenue of $65.7 million, a decline of 8.75% from the same period in 2022. For the full year of 2023, net revenue was $247.1 million, a decline of 3.6% from the full year of 2022. While Beasley reports net income of $6.4 million for the fourth quarter of 2023 (compared to the $24.5 million net loss it posted in Q4 of 2022), the company reveals a net loss of $75.1 million for the full year of 2023, compared to the net loss of $42.1 million it reported for the full year ofim 2022. Beasley CEO Caroline Beasley says, “Beasley’s fourth quarter and full year financial results reflect the impacts of cyclical political revenue and ongoing advertising market softness, partially offset by the continued success of our revenue diversification strategy and cost management initiatives. Net revenues for the 2023 fourth quarter and full year decreased by $6.3 million and $9.3 million, respectively. Excluding the impacts from a decrease in political advertising and the company’s dispositions of WWWE-AM, WJBR-FM and the Houston Outlaws in 2023 and WWNN-AM imand KDWN-AM in 2022, partially offset by the company’s acquisitions of KXTE-FM and Guarantee Digital in 2022, revenues would have decreased by $0.2 million and $1.3 million in the 2023 fourth quarter and full year, respectively… For the better part of the year, we continued to execute on our successful growth agenda for our digital business that capitalizes on the value of our strong local brands, unique local business relationships and proven marketing capabilities. While macroeconomic pressures held fourth quarter digital revenue flat compared to the prior year, Beasley delivered meaningful full-year digital revenue growth, up 11.4% year-over-year. Our digital business represented 18.4% of full year 2023 revenue. We remain laser focused on prioritizing the growth of our digital platform as a means to diversify our revenue in a cash flow positive manner, and we expect digital revenue to account for between 20% and 25% of total revenue in 2024. Our dedicated sales teams also continue to leverage the tremendous audience reach and engagement of our local multi-platform content to attract new advertisers, resulting in fourth quarter and full year new local business revenue growth of 52% and 20%, respectively. Additionally, the actions we have taken to reduce costs drove a year-over-year decline in operating expenses of 3.3% in the fourth quarter and 2.3% for the full year.”

Industry Views

Monday Memo: Milk It

By Holland Cooke
Consultant

imIf last week’s column didn’t out me as an utter Smerconish fan-boy, this week’s will. Find his 2/10 CNN show online. It may be the best hour of cable news Talk TV I’ve ever seen; and having hosted several hundred myself, I don’t say so casually.

After Special Counsel Robert K. Hur’s report on President Biden’s mishandling of classified material characterized him as a “sympathetic, well-meaning, elderly man with a poor memory,” Michael’s poll asked: “Should Jill Biden suggest to her husband that he not seek re-election?”

50,504 votes (not a misprint): 63.85% Yes, 36.15% No.

Guest James Carville quipped that “Today is the youngest you’ll ever be for the rest of your life;” and he noted that LBJ didn’t drop out of the 1968 race until March.

Meanwhile, the D.C. Circuit Court of Appeals rejects Donald Trump’s claim of immunity from prosecution for the potential crimes tied to trying to stay in office despite losing the election…AND polls consistently demonstrate that most Americans don’t want a Biden-Trump rematch in 2024. Undaunted, Nikki Haley asks “do we really want two 80-year-olds” to be the choice?

With all due respect to Rush Limbaugh for leading the vaunted “Talk Radio Revolution” back then, this format’s golden age is NOW. We are in the suspense business. Milk it.

TALKERS publisher Michael Harrison asks, “Does the current crop of hosts, trained to preach to their target audience choirs, have the skill and balls to take advantage of the frustrated – even desperate – mood of the greater American public outside their narrow-minded core followers? And will their bosses allow them to even try?”

While I share his concern, I am advising news/talk stations that the “news” component is MUCH more tactically opportune than the “talk” – even for FOX News Radio affiliates which program major syndicated political hosts. ABC and CBS newscasts are also big assets, appointment listening if we promote overtly.

Specific goal: Add occasions-of-tune-in. How: “With SO much changing SO quickly now, stay close to the news. Check-in for a quick [name of network] update, every half hour…here. [dial positions, call letters].”

Local news people: This tactic will better expose your work too. Emulate your network’s writing style, latest-aspect-first, short sentences, use sound, and sound different than last hour.

Hosts: LISTEN. If callers barely let you get a word in edgewise, you’re playing this just right.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “The Local Radio Advantage: Your 4-Week Tune-In Tune-Up,” and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins”and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn.

Industry Views

Pending Business: The Biggest of the Big

By Steve Lapa
Lapcom Communications Corp
President

imSuper Bowl LVIII could have been the best ever.

The pre-game hype was over the top, blending unique Vegas themes with the traditional NFL superhype we all know and enjoy. Digital Frank Sinatra singing “My Way” with the Super Bowl Symphony, Wayne Newton sharing his life story – pure Vegas, baby – and the 2024 pre-game was a scene set like no other. Usher fans enjoyed a halftime show that was pure energy. The storylines for this game featured more themes away from the game than any other in history. Could there have been any more written about Taylor Swift and her connection to this game, impact on NFL viewership and could she make it from Tokyo on time? It seemed like Sunday morning’s New York Times digital edition devoted more front-page space to Taylor Swift than the game itself.

Ironically, Super Bowl LVIII was a stunner. The Niners missed a point after kick that could have made them Super Bowl Champions. The miss led the game into overtime and another amazing Patrick Mahomes–Andy Reid last minute Super Bowl win. But the real treat was all the new think in creative commercials.

No longer were TV ads limited to one or even two celebrities per commercial. It was almost a competition for how many stars you could fit into 30 seconds. After all, when a 30-second commercial cost $7 million, maybe you cast Jennifer Aniston, David Schwimmer, J Lo, Tom Brady, David Beckham, half the cast of “Suits,” to name a few, in one ad.

Madison Avenue was under more pressure than Brock Purdy, so the creative juices were flowing. Love it or hate it, the creative pressure to make a $7 million investment in 30 seconds payoff was intense. The new think worked. Go big or go home! Stand-by for the countless industry articles measuring everything from recall to audience size. The trend is your friend, and the trend says, this could be a peek into the future of open-your-wallet marketing. But where does this put audio pricing and creative on the impact spectrum?

Odds are the creatives that just opened the door to a new chapter of multiple celebrity integrations will stimulate the next generation of “theatre of the mind” producers. They are out there, for sure. We just need to work harder to attract their talent. As for pricing, that part is up to you.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry News

TALKERS News Notes

Cumulus Media Inc will host a conference call on February 27 at 8:30 am ET to discuss its fourth quarter and full year 2023 operating results. A press release containing a summary of these results will be issued before the call at approximately 8:00 am ET.

Audacy announces that according to Triton Digital’s U.S. Podcast Report 2023, it is the number one sports podcast network, based on average monthly downloads for all networks measured in Triton’s U.S. Podcast Ranker from January to December 2023. Audacy says, “With over 600 titles in its portfolio, Audacy boasts three times more sports podcasts than any competitor and is the industry’s largest provider of sports content.”

Industry News

Veteran Industry Executive Corinne Baldassano Exits Take On The Day, LLC

Radio industry legend Corinne Baldassano has exited her longtime position with Take On The Day, LLC – the highly successful production and management company founded and owned by Dr. Laura Schlessinger and media entrepreneur Geoff Rich to produce and manage the iconic radio personality’s radio show (SiriusXM Satellite Radio) and related projects. Baldassano joined the firm in 2005 serving as its senior vice president of programming and marketing. Based in Los Angeles, she is widely recognized as a multi-format radio pioneer as well as a leading advocate for women being afforded equal opportunities in programming and management. Her background and accomplishments in the business are extensive going all the way back to 1970 where she broke ground for female executiveim roles in management in both music and news at such stations as New York’s WHN (in news) and WPLJ (as music director). Among the highlights in her remarkable career, she served as the ABC group’s first female program director at KAUM-FM, Houston and as PD at the Boston Globe’s WSAI-FM, Cincinnati. At one point she was vice president of programming for the ABC Radio Networks. Other senior managerial stops include Watermark production studio (American Top 40 and American Country Countdown), United Stations, and as senior vice president of programming for Sony-Warner’s radio division, SW Networks. Baldassano was a co-founder and an initial board member of the Mentoring and Inspiring Women, Inc group, which sprang from the first list of women honored by Radio Ink in 1998 (on which she was included). She tells TALKERS, “In my years at Take On The Day, LLC, I built wonderful relationships with advertisers, affiliates, SiriusXM, multiple charities and Dr. Laura Schlessinger’s loyal listeners. I am truly grateful for the years spent with Dr. Laura and Geoff Rich, as the company grew and diversified into live theatrical shows nationwide, podcasts, online stores that benefited Children of Fallen Patriots Foundation, and much more. We had a great time, and I have nothing but warm wishes for their continued success as we all move on to new chapters.” She adds, “As one of the co-founders and a former board member, I will continue to work closely with Mentoring and Inspiring Women in Radio, Inc, where I serve as a key mentor to amazing women rising to be the next generation of leaders in radio. It’s one of the most important things I’ve ever done, and I get inspired by these women each and every day.” Baldassano can be emailed at baldassanoc@gmail.com or by phone at 310-562-3083.

Industry News

Ladies and Gentlemen… THE BEATLES!

imRadio personality, talk host, and voiceover performer Mark Wainwright writes today (2/9) in a piece for TALKERS magazine about the 60th anniversary of The Beatles’ appearance on “The Ed Sullivan Show” on February 9, 1964. He writes, “In early December 1963, America was a very gloomy place. The assassination of President John F. Kennedy on November 22 brought the country to a virtual standstill for four days, and the emotional and psychological hangover lingered for weeks. The nation needed a dose of uplifting energy and fun, and the Beatles were the ideal remedy.” As he notes, the arrival of The Beatles in America and their appearance on the popular Sunday night TV show “changed everything.” Read the full story here.

Industry Views

FROM THE ARCHIVE: Joe Madison Classic Interview Posted This Week on Harrison Podcast

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Legendary radio talk show host and civil rights activist Joe Madison, who succumbed last week to cancer at 74, is memorialized on this week’s installment of the award-winning PodcastOne series, “The Michael Harrison Interview.” In addition to expressing his personal view of Madison’s career and historic accomplishments, Harrison presents what he describes as the “most comprehensive interview with Joe Madison available in the extensive TALKERS archives.” Harrison continues, “Joe Madison has appeared as a guest on eight occasions during this podcast’s eight-year history (a milestone achieved this month) in addition to delivering two major keynote addresses and making at least five additional panel appearances at national TALKERS conferences – so we certainly have a wealth of material from which to choose.” The interview presented here was conducted and originally posted in April, 2022 in conjunction with the publication at that time of Madison’s long-awaited book, Radio Active: A Memoir of Advocacy in Action, on the Air and in the Streets. The strikingly candid conversation between the two old friends covers Madison’s personal exploration into his genealogy along with his experiences in dealing with alleged racism in his radio career, life-threatening hunger strikes, and his general complex overview and connection with Black and White relations in America. Harrison states, “As warm as our personal friendship grew over the years, interviewing Joe was never easy.  He challenged me at every turn – even when I agreed with him. At one point in this interview, he bluntly tells me that my question is naïve!” Listen to the podcast in its entirety here.

Industry News

BFoA Announces Speakers for Golden Mic Award Gala

The Broadcasters Foundation of America announces the presenting speakers at this year’s Golden Mic Award gala and fundraiser taking place on March 4 at the Plaza Hotel in New York City. David Barrett, retired chairman and CEO, Hearst Television; Michael J. Hayes, SVP, Hearst Corporationim and President, Hearst Television; and Emily Barr, retired president and CEO, Graham Media Group, will pay tribute to 2024 Golden Mic honoree Jordan Wertlieb, EVP and COO of Hearst. There will be a special tribute to Phil Lombardo, former longtime chairman of the Broadcasters Foundation, who passed away last month. Entertainment at the gala will be provided by Pete Caldera, well-known to New Yorkers for singing swingin’ standards made famous by Frank Sinatra, Dean Martin, and more. As previously announced, EMMY winning broadcast journalist and nationally syndicated talk show host Soledad O’Brien will return as host of the event.

Industry News

Cumulus Albuquerque Promotes Blood Drive

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Pictured above is KKOB-AM/FM midday talk host Brandon Vogt at a January 30 community blood drive remote broadcast. Cumulus Media partnered with Vitalant Blood Donation and collected 114 pints of blood for the Albuquerque blood bank. All listeners that stopped by to “Give a Pint, Get a Pint,” received a pint of ice cream for donating a pint of blood, courtesy of Blue Bell Ice Cream.

Industry News

Gunhill Road Releases Special Tribute Song in Advance of World Radio Day 2024

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Gunhill Road, the enduring band that has been making multi-genre rock and pop music spanning more than five decades, has released a brand-new song and video titled, “Over The Radio Waves,” just in time for World Radio Day 2024 (February 13). The song is a heartfelt tribute to the continuing influence of radio around the world and calls for broadcasters and listeners alike “to all stand together” in celebrating the 13th annual edition of the United Nations/UNESCO-designated international day. Gunhill Road has developed a unique niche in recent years along with tens of thousands of internet followers powered in large part to the attention and airplay given it by talk radio as a result of the group addressing topics of news and social concern in a highly musical and creative way. The band consists of co-founding member/pianist Steve Goldrich, longtime guitarist/vocalist Paul Reisch, noted Broadway theater instrumentalist/guitarist/vocalist Brian Koonin, and TALKERS publisher/vocalist Michael Harrison who performs a rap segment on the song. Radio broadcasters are encouraged to play the two-minute recording license-free during the 11 days leading up to World Radio Day. Download an audio file of “Over The Radio Waves” here. See the accompanying music video here. To arrange an interview with Michael Harrison, please email info@talkers.com.

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Features

“Ladies and Gentlemen… THE BEATLES!”

On a February night in 1964, a veteran TV host and four young musicians from England changed music, broadcasting, popular culture… they changed everything.
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By Mark Wainwright

 

imIn early December 1963, America was a very gloomy place. The assassination of President John F. Kennedy on November 22 brought the country to a virtual standstill for four days, and the emotional and psychological hangover lingered for weeks. The nation needed a dose of uplifting energy and fun, and the Beatles were the ideal remedy.

The Beatles were hardly newcomers. They had already been a successful act in the UK and mainland Europe (especially in Germany) for several years; oddly, they never got much traction in the United States. They had released a handful of songs in the US on smaller, independent record labels as far back as 1962, but they received little attention.

“She Loves You,” one of their early signature songs, was a failure when it was first released here in 1963. Dick Clark tried to feature it on “American Bandstand,” but the young dancers on his show didn’t know what to make of it and rated it poorly. But as the year went on, their popularity in England dramatically turned into a phenomenon that featured wildly enthusiastic crowds of screaming teenage girls. No one seems to be able to pinpoint what the catalyst was, but their already established popularity quickly grew into what became known as “Beatlemania.”

The Beatles first appeared on American TV on network news broadcasts. NBC’s “Huntley-Brinkley Report” aired a segment about the Beatles and Beatlemania in England on November 18,1963. Edwin Newman was the correspondent, and he and his colleagues were rather dismissive of the group, their music, and their young fans. Meanwhile, over at CBS, Walter Cronkite’s take was more generous. Their reporter in London, Alexander Kendrick, was pretty condescending as well, but Cronkite liked the segment when he saw it on the “CBS Morning News” on November 22 and planned to run it on his evening newscast. Sadly, what happened in Dallas hours later preempted everything.

A few weeks later, Cronkite thought his viewers could use a lift from the gloom that had descended upon the country, and he thought that segment would be a nice diversion. He ran it on his newscast on December 10, and that story really got the nation’s attention.

Young America was soon clamoring for everything Beatles. Radio stations dug up the records that hadn’t been successful and started playing them constantly. Beatles paraphernalia was heavily marketed and sold well. Capitol Records released “I Want to Hold Your Hand” in the United States on December 26 — the boys finally had a deal with a major record company in the US — and by New Year’s Eve, it was already a hit. It was the first of six Beatles’ songs that reached #1 on the Billboard “Hot 100” chart in 1964.

Meanwhile, Ed Sullivan was the host/master of ceremonies of a long-running CBS variety show that dominated the Sunday night ratings for years. Unlike most of his contemporaries, he was happy to present many of the early stars of rock-and-roll; Elvis Presley, Buddy Holly, and Jackie Wilson were among the pioneering artists of the new music genre who got their first major television exposure on Sullivan’s program.

Sullivan heard about the Beatles, saw them receive a tumultuous reception at Heathrow Airport in London, saw the CBS news segment, and was determined to present them on his show. Whatever he thought of their music, he respected talent and knew a hot act when he saw one.

A deal was quickly arranged between Sullivan and Brian Epstein, the Beatles’ long-time manager. Sullivan would bring them to the United States for three consecutive Sunday night shows. The February 16 performance would be broadcast live from the Deauville Hotel in Miami Beach, the third appearance on February 23 would be taped in advance. But the first of the three, a live performance on the Ed Sullivan Show February 9, was the one most anticipated. The two New York shows would be presented at the studio venue now known as the “Ed Sullivan Theater.”

When word got out, the demand for tickets was insane. CBS received more than 50,000 ticket requests (the tickets were free) for a studio theater that held 728. Getting one of the tickets was largely a matter of luck. Numerous notables and VIPs called upon favors owed and contacts at CBS to get tickets for their daughters (or granddaughters). Only a few succeeded.

When the Beatles arrived in New York on a Pan Am 707, they were greeted by a near-hysterical crowd of teenage girls (this had become a routine occurrence). They needed a police escort to get into Manhattan, and they needed a phalanx of New York cops to get them in and out of their hotel. All of this, of course, was breathlessly reported in the news media.

They arrived at the theater on Saturday, February 8, for a lighting and sound check and a brief rehearsal. George Harrison was recovering from a throat infection and was still tired and feverish, so he stayed at the hotel to rest, while a member of their entourage and a CBS production assistant took turns as stand-ins for George.

The following evening, at 8:00 pm Eastern Time, the “Ed Sullivan Show” went on the air, and shortly after the opening credits, Sullivan came on stage and offered a few brief remarks about the Beatles and their spectacular overnight success (“overnight” at least as far as Americans were concerned). Then… “Ladies and Gentlemen… THE BEATLES!” The theater erupted.

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This moment led to one of the enduring music/broadcasting history trivia questions: What was the first song the Beatles performed live on their first “Ed Sullivan Show” appearance? No, it wasn’t “She Loves You” or “I Want to Hold Your Hand” (although they did those later in the show). Hint: while it was one of their most popular early songs, it was never officially released as a single. Okay, it was “All My Loving,” track #6 on side one of their iconic Meet the Beatles! album.

The ratings for the show were unprecedented. More than 73 million viewers – 39% of the country’s population – saw the performance. The broadcast drew a 60 share, which meant that 60% of American TV households were tuned in. Ed Sullivan always had pretty good ratings, but this was more than triple the size of his usual audience.

The Beatles were far from finishing their first American visit. Brian Epstein had managed to squeeze a couple of concert appearances into their tight schedule. One of those took place in Washington, DC two nights later, at the old Washington Coliseum. The old barn had seen some big events in its history, but nothing like this. The folks who owned and managed the building had barely heard of the group, but a concert promoter in the region convinced them to book a show. There was minimal promotion and advertising, but it wasn’t necessary. The tickets sold out in only a few hours.

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It turned out to be one of the most intense and intimidating concert environments ever seen, and is still regarded as such. The Beatles performed one of their few (maybe their only?) concerts “in the round,” on a small stage at the center of the arena, placed where the boxing ring would normally be situated. The building was packed with 8,092 ticket holders, most of them (as usual) screaming teenagers, with the front rows only a few feet from the stage. Imagine the frenzy in Ed Sullivan’s studio theater, now multiplied by a factor of ten. Fortunately, nothing really serious occurred, and the band handled the situation flawlessly, even making adjustments on the fly to handle audio and microphone issues…although it’s hard to believe they could even hear themselves amidst the screaming. They returned to New York to perform at Carnegie Hall the following day, then flew to Florida to spend a few days before returning to England. They returned for a North American concert tour in late summer. That tour was much better organized and promoted, although Beatlemania had not subsided at all, and the receptions they received were just as frenzied as their earlier appearances.

Typically, in an article like this, you would see links to various sources on the web. It would be superfluous here. There are countless sources of audio, video, photographs, and text of all these events and many others relating to that weekend in 1964. They are easily accessed on YouTube and other online locations. You can use one of the popular search engines or simply type a few key words into the YouTube search bar. All sorts of material will pop up; you’ll never run out of stuff to enjoy. If you are looking for maximum available audio and video quality, there are many downloads and DVD’s available from Amazon and other merchants.

The Beatles’ first weekend in America – particularly that first appearance on the “Ed  Sullivan Show” – is widely regarded as a sort of cultural watershed that ignited Beatlemania here and opened America to other performers of the “British Invasion” era… artists like the Rolling Stones, the Dave Clark Five, Dusty Springfield, and many others. Many sociologists and cultural historians have opined that the Beatles coming to the United States was (at least in a pop culture sense) the beginning of the era that we now  commonly view as “The Sixties.” Indeed, a veteran television host and four young musicians from the UK changed everything that night.

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EPILOGUE

If their first “Ed Sullivan Show” performance was the “penthouse suite” of their first visit to America, the foundations of that structure were the countless radio stations around the United States that highlighted the band and played their music incessantly. There are endless stories about the big AM Top-40 stations of that era, their star disc jockeys, and their various encounters with the Beatles, both on and off the air.

I was a youngster in Baltimore at that time, and I was already hooked on radio and everything about it. I was a big fan of AM Top-40 powerhouse WCAO. The “Big 60” was the radio station for young Baltimore in that era, and their on-air staff were all celebrities in the community. Noted radio entrepreneur Kerby Confer was a WCAO disc jockey then, using the name “Kerby Scott” on the air.

im1964 WCAO Promotional Material: “Kerby Scott photo
(Photo courtesy Kerby Confer)

I recently spoke with Kerby Confer (almost two hours on the phone!) and reminisced about that era and WCAO’s role in it. When the Beatles took the train from New York to their gig in Washington, one of Kerby’s colleagues, veteran WCAO newsman Frank Luber, managed to board the train when it stopped at Pennsylvania Station in Baltimore and recorded an interview with the Beatles. The tape was brought back to the station and aired.

If WCAO was already immersed in Beatlemania, that episode had the station and its staff absolutely swimming in it. Kerby Confer told me that moment influenced his life and his career in ways he didn’t fully appreciate at the time. He said he was just another guy doing pretty well on the air in Baltimore, but that moment led to him becoming Baltimore’s “Fifth Beatle.” Wait, what? Baltimore’s “Fifth Beatle?”How did that come about?

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September, 1964: The Beatles and Baltimore media. “Kerby Scott” Confer is at the far right, directly behind Ringo  (Photo courtesy Kerby Confer)

As it turned out, Kerby Scott soon became the host of WCAO’s “Liverpool Hour,” an evening program in conjunction with his regular on-air work at the station. The program featured the music of the Beatles and the many other artists who came out of the UK at that time.

Kerby usually wore his hair short in a buzz cut, but Paul Rodgers – his lifelong friend, WCAO colleague, and business partner later – convinced him to grow his hair out enough to solidify the “Fifth Beatle” persona. Kerby eventually sported a very restrained Beatles-style haircut to complete the image (I don’t think he kept the haircut for very long). He was an obvious choice to emcee one of the Beatles’ shows when they performed at the Baltimore Civic Center in September of 1964, and he later hosted “The Kerby Scott Show” on WBAL-TV; it was a dance party program, Baltimore’s version of Dick Clark’s show “American Bandstand,” and I believe it was eventually syndicated elsewhere. Before long, Kerby Confer moved over to the business side of radio in management and ownership. He was very successful in that endeavor, and still owns and operates many radio stations today.

So, Kerby Scott Confer and Mark Wainwright were just two more young radio guys whose lives and careers were influenced by that first Beatles weekend in the United States. It bears repeating: a veteran television host and four young musicians from England changed everything on the night of February 9,1964.

Mark Wainwright is a long-time radio personality, talk show host, and voiceover performer who has worked on the air at numerous respected radio stations around the United States. He was most recentlythe morning host at WSYR in Syracuse, New York. A Baltimore native, Mark currently resides inSaratoga County, New York. He can be reached at: markwainwright@earthlink.net