The Media Audit: NYC Radio Listeners Drive New Car Sales
Data from The Media Audit’s Fall 2024 survey indicates that radio stations “have a powerful opportunity to drive automotive advertising success.” The Media Audit’s New York market manager Pete Forester explains, “Our research clearly shows that radio is a key influencer in the automotive marketplace. 25.4 % of New York radio listeners plan to buy a new vehicle in the coming year. This is 30% higher than the general market
which is 19.6% of adults planning a new vehicle purchase. Among heavy radio listeners (those that listen more than 3 hours a day), that number jumps to 30%. That’s 53% stronger than the general market.” Forester says that podcasts are also a good genre for auto advertising. He says, “The multi-media analysis by The Media Audit revealed podcasts captured the interest of 30.1% of adults 18+ planning to buy a new vehicle in the next 12 months… 53% higher than the general market. Audio streaming does well at 22.7%… 16% higher than the general market” Forester concludes, “Automotive advertisers have a tremendous opportunity to leverage radio’s ability to connect with ready-to-buy consumers. Our data shows that radio not only drives awareness but also inspires action, making it an essential part of any automotive advertising strategy.”

December 30 to January 19 and aims to leverage its on-air reach to help a local business brand, rebuild, or grow. Audacy Chicago VP of sports programming Mitch Rosen says, “This contest and promotion embodies everything ‘The Score’ truly stands for: live, local sports and, most importantly, the community. From the hundreds of entries we received, we know how important it is for the community to support local businesses. We’re excited to spotlight Heritage and share their story to help them grow and expand their business. Given the massive audience the game attracts on ‘The Score,’ our goal is to leverage every platform to maximize exposure for the restaurant.”
Travis & Buck Sexton Podcast Network, distributed by iHeartPodcasts, and as the name implies will focus on the Trump administration. The focus of the new podcast will be on “the most important piece of news about President Donald Trump as covered on ‘The Clay Travis and Buck Sexton Show’” and the hosts will provide “comprehensive analysis and commentary, while breaking down the impact the news may have on Americans and their daily lives.”
posted triple digit increases versus the inauguration of President Joe Biden in 2021 and grew in viewership versus 2017.” Specifically, coverage across FOX News Channel and FOX Business Network peaked at 12 million viewers and 2.6 million in A25-54 in the 12:00 noon ET hour. From 11:30 am to 1:00 pm ET, FNC’s Inauguration of Donald Trump, co-anchored by chief political anchor “Special Report” anchor Bret Baier and anchor and executive editor of “The Story” Martha MacCallum, garnered 11.4 million in viewers and 2.4 million in A25-54, outpacing broadcast networks ABC, NBC, CBS in viewers and all cable networks across the board.
acquisition of AMFM, took on an EVP role at Premiere Networks. He was the president of the fledgling liberal talk radio company Air America and joined Westwood One after Air America shut down in 2006. TALKERS publisher Michael Harrison states, “This is a devastating loss to the radio industry. I had the privilege of working with Gary all the way back to my music radio days when he was a young executive at the old MJI Broadcasting with major industry players like Julie Talbott and Josh Feigenbaum in the early days of our careers. He has subsequently worn a number of key management and entrepreneurial hats in the business – all reflecting his dedication to professionalism and quality. He was very well liked and respected by broadcasters on both sides of the Atlantic. He will be missed.” A service will be held on January 26, 2025 at Riverside Memorial Chapel at 180 West 76th Street, New York, NY 10023. In lieu of flowers, the family requests donations be made to the American Foundation for Suicide Prevention in Gary Krantz’s memory.
management background and expertise complement the diverse strengths and wide-ranging capabilities of our existing board, and we are excited to leverage his vision and insights to drive growth and capitalize on new opportunities.” Galbraith is currently a managing member of Kindred Capital Advisors LLC, and is among the largest shareholders of Cumulus through his personal holdings and those held through Kindred.
(distributed by Premiere Networks) which runs two hours per day, five days per week on stations across the nation, is one of the most innovative and well-received syndicated talk radio shows (as well as podcasts) to come down the pike in many years. It is described by Habeeb as follows: “There’s no debate or opinion. No
politics. No news. Just stories that bring people together around common values, themes, and the founding principles and ideals of our nation. Stories that create a space for listeners to escape the news and noise of the day and be moved and informed. To listen and learn.” Habeeb’s talk show credentials are formidable. He co-founded Laura Ingraham’s national radio show in 2001, moved to Salem Media in 2008 as VP of content, and launched “Our American Stories” in 2016. He’s a University of Virginia Law School graduate, a Newsweek essayist, and lives in Oxford, Mississippi with his wife Valerie and daughter Reagan. He is currently ranked #11 on the TALKERS “Heavy Hundred” list of the 100 Most Important Radio Talk Show Hosts in America. Harrison and Habeeb engage in an illuminating conversation about the importance of history and the power of storytelling. Don’t miss this!
did editorials on WFAA-TV, Dallas for six years. Krok shared the following message via his social media: “It’s been an amazing 15-year run at the biggest news/talk station in America’s 4th largest market. We’ve gotten to know each other so well, and I can’t wait to share the airwaves again, doing what God made me to do – tell stories, react to life, and have fun together.” Krok tells TALKERS that he has a nice home studio where he fills in on network and local shows. He says he’s available for fill-in work and is ready to talk about his next opportunity. Reach him at:
company as one Westwood One staffer called the exit a “surprise announcement” from him. DeLany is a Philadelphia native who, according to Broadcast Pioneers of Philadelphia, was one of two staffers who remained with WWDB-FM, Philadelphia when it made the format change from jazz to talk. The other staffer was Sid Mark, host of the long-running “Sounds of Sinatra” program. DeLany would retain his connection to the program and Sid Mark after it moved from WWDB to WPHT. His work in network radio began as a producer at the Mutual Broadcasting System and he eventually rose to VP of news & talk at Westwood One where he managed 30 network news correspondents, anchors, editors and producers at the Westwood One newsroom in Washington, DC.
have had the privilege of working at the FCC for over a dozen years now, including serving previously as the agency’s General Counsel, and I am humbled by the opportunity to lead the FCC. The FCC has important work ahead – on issues ranging from tech and media regulation to unleashing new opportunities for jobs and growth through agency actions on spectrum, infrastructure, and the space economy. We will also advance America’s national security interests and protect consumers. I am eager to accelerate the FCC’s work on these and other fronts. I look forward to collaborating with the Trump Administration, my Commission colleagues, and the FCC’s talented staff as well as Congress to deliver great results for the American people.”
Saturdays, and spotlights the latest news and political headlines and stories, with a special focus on the Trump administration’s policies and agenda. Ferguson says, 
cause of death is not revealed in the story. Gallo’s program, “The Gallo Radio Show,” aired on the SuperTalk network of talk stations across the state. The network issued a statement saying, “For over five decades, Paul didn’t just talk about Mississippi — he helped shape its story. Paul dedicated his life to his listeners, his state, and the pursuit of the truth. From DJ to program director, from sales and management to ownership, Paul mastered every facet of the industry.”
Gala and Fundraiser at the Plaza Hotel in New York City on Monday, March 10. Mason, who formerly served as vice chair and chair of the BFoA, led CBS RADIO as president from 1995-2002 and as CEO from 2007-2015, among other career achievements. Mason says, “I am honored to receive this distinction from the Broadcasters Foundation. Broadcasting gave me a career that I love on the air and in the boardroom. There are many broadcasters across our country who feel the same way, but tragedy struck their lives, leaving them in need of help. That’s why I served on the Board of the Broadcasters Foundation and continue to support its charitable mission.” Current BFoA chair Scott Herman comments, “Dan is a passionate broadcaster and media visionary whose accomplishments helped define today’s broadcasting business. I worked with Dan for many years, at Westinghouse and CBS, and his leadership elevated our efforts and led us to outstanding success.”
York City Council” for the seat currently occupied by Joe Borelli. Term limits are forcing Borelli to leave the council in 2025. Borelli recently appeared on WABC, New York on Sid Rosenberg’s program and on WNYM, New York on Joe Piscopo’s program and spoke kindly about Morano. Morano adds, “I’m really considering running because Staten Island was a great place to grow up for me and I’d like to keep it that way for my son.”
The Supreme Court ruled against TikTok today (1/17), rejecting the social media company’s First Amendment challenge to the law that effectively bans it in the United States starting on Sunday. The unanimous decision came a week after the justices heard a First Amendment challenge to a law aimed at the wildly popular short-form video platform used by 170 million Americans that the government suspects could be influenced by China. The decision may deal a death blow to the U.S. operations of the exceedingly popular app, which delivers short-form videos that are a major source of information and entertainment to millions of Americans, especially (but not exclusively) in the younger demos. “There is no doubt that, for more than 170 million Americans, TikTok offers a distinctive and expansive outlet for expression, means of engagement and source of community,” the decision said. “But Congress has determined that divestiture is necessary to address its well-supported national security concerns regarding TikTok’s data collection practices and relationship with a foreign adversary.” This ruling obviously comes with a boatload of First Amendment implications and will add even more fuel to the fiery debates unfolding in the talk media sphere about the application of “free speech” and First Amendment Constitutional principles in the heightened environment of misinformation stirred up by the digital era.
iHeartMedia announced today (1/17) that Joyce Wirthlin has been named market president for Salt Lake City, effective immediately. iHeartMedia Salt Lake City is home to six iconic stations featuring music, talk, and news formats on both broadcast and digital platforms. In her new role, Wirthlin will oversee all aspects of operations in Salt Lake City, including sales, promotions and programming. She will report to Nick Gnau, division president for iHeartMedia. “I am very excited to have Joyce leading this team in Salt Lake City. Since the day I started working with Joyce, I was impressed with her leadership, the culture she has built with her team and the deep knowledge of the market. I have no doubt that she will propel this team to the next level!” Gnau tells TALKERS. Wirthlin joined the company in 1998 as VP of Sales. Over the years, she advanced within the organization. Most recently she served as the SVP of sales, where she played a pivotal role shaping sales strategies, fostering team development and strengthening the company’s presence in the market. “I am deeply honored to be appointed market president of iHeartMedia Salt Lake City and grateful for the trust placed in me to lead this exceptional team,” said Wirthlin. “The people here are the core of our success. Together, we are eager to build upon our achievements and continue to shape the future of media in Salt Lake City.
The Milwaukee Brewers have announced that Bob Uecker, the legendary radio voice who had called their games since 1971, died this morning (1/16) at the age of 90. He was fondly known throughout the sport as “Mr. Baseball.” Uecker was widely admired for his sense of humor and gained national acclaim for his role as announcer Harry Doyle in the “Major League” movies. A Milwaukee native, Uecker was an MLB catcher for six seasons, playing his first two years with his then-hometown Milwaukee Braves and winning a World Series with the St. Louis Cardinals in 1964. Uecker was inducted into the Baseball Hall of Fame in 2003 as the recipient of the Ford C. Frick Award, which honors a broadcaster every year.
Beasley Media Group announces the appointment of AJ Lurie as vice president and cluster manager of the company’s New Jersey-based radio properties. Lurie, who also works with Beasley’s Fort Myers radio stations, will lead a diverse portfolio of stations across New Jersey, including WDHA-FM, WMGQ-FM, WCTC-AM, WRAT-FM, WMTR-AM and WJRZ-FM. Prior to managing Beasley’s Fort Myers market, Lurie served as the director of local market integrated partnerships, where he played a key role in fostering strategic collaborations and increasing revenue opportunities across the company.
Lurie also served as MM of Beasley’s Wilmington, Delaware radio property, WJBR-FM, and contributed to the sales development of Beasley Esports. He began his career as an account executive at Beasley’s Southwest Florida cluster. “AJ’s proven experience, ability to drive results and commitment to localism made him the perfect choice to lead our New Jersey cluster into the future,” said Beasley Media Group COO and EVP, Brian Beasley. “I look forward to working alongside the talented team in New Jersey to build on their success and continue delivering exceptional results for our listeners, advertisers, and communities,” said Lurie. “I am honored to follow in the footsteps of Dan Finn, whose legacy of excellence has set a high bar for all of us.” He succeeds Dan Finn, who will officially retire from Beasley at the end of March 2025 after a distinguished career in broadcasting.
The extended deadline is February 6, 2025, while the regular deadline, with no additional fee, is January 30, 2025. The Gracie Awards, presented by AWMF, has recognized programming and individual excellence by women across all media for five decades. A full list of the categories, including new categories for 2025 can be found HERE. The Gracie Awards Gala will be May 20 at the Four Seasons Beverly Wilshire hotel and the Gracie Awards Luncheon will be held on June 18 at Cipriani 42nd Street, New York. The 2025 Gracie Awards entry eligibility air dates are from January 1, 2024, through December 31, 2024. Entry details, including pricing and updated categories, can be viewed at
Newsweek has added 660 AM The Answer (KSKY) in Dallas as an affiliate for its conservative syndicated program, “The Josh Hammer Show.” Hammer is Newsweek‘s senior editor-at-large. The one-hour weekly show, which began as a podcast, will air on the Salem station Saturdays at 7:00 pm.
The station debuts a new afternoon show, welcoming three-time NFL champion Ted Johnson as afternoon show co-host alongside Andy Hart and Nick “Fitzy” Stevens, who is expanding his role. The trio will be heard on weekdays from 2:00 pm to 6:00 pm ET beginning January 21.
Johnson will also co-host “WEEI Football Sunday’” with Christian Arcand, Meghan Ottolini, Chris Scheim, Tom E. Curran, Stevens, Hart and Jermaine Wiggins during the NFL season. Former afternoon show co-host Christian Arcand will host nights weekdays from 6:00 pm to 10:00 pm ET.
“Ted not only hoisted the Vince Lombardi trophy three times as a Patriot, but he also played alongside new Patriots head coach Mike Vrabel,” said Mike Thomas, SVP/MM, Audacy Boston. “After his playing days, Ted honed his broadcasting skills in Houston and back here in Boston. He has entertaining stories and valuable information that all Boston sports fans won’t want to miss. Fitzy has been an asset to the station and we’re excited to expand his role to ‘WEEI Afternoons’ with his knowledge as a die-hard Boston sports fan.”
The show, available on all podcast platforms and YouTube, offers an in-depth look at the untold truths behind success. Each episode features unfiltered conversations with top achievers from various fields, including guests such as Nikki Haley, Layne Norton, Dan Martell, and Will Guidara.
“Success doesn’t happen overnight, and it’s not a one-size-fits-all journey,” said Coleman. “Front Row Seat creates a space for listeners to hear the untold stories and the real, sometimes messy, path to becoming the best version of themselves. I have so much fun doing this show – it’s incredibly rewarding to dive deep into these conversations, and I can’t wait to share these incredible stories with our audience.”