Industry News

WPRO-AM, Providence Produce/Host Bartholomew Mulls RI Lt. Governor Run

WPRO-AM, Providence producer and talk host Bill Bartholomew says he’s considering running for lieutenant governor in Rhode Island next year. According to a story in the Boston Globe, Bartholomewimg hasn’t committed to the run by opening a campaign account but confirms to the paper he’s seriously considering challenging incumbent Sabina Matos. The story notes that Matos’ 2023 run for congress was marred by a “signature-collecting scandal that led to a campaign worker being charged with a felony.” Bartholomew is the producer and sometimes fill-in host for WPRO’s “Dan Yorke Show.” See the Globe story here.

Industry News

Premiere Networks Personalities Celebrate Gracie Awards

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Premiere Networks syndicated personalities and podcasters Angela Yee and Amy Brown were honored at the Alliance for Women in Media Foundation’s 50th Annual Gracie Awards at the Beverly Wilshire Hotel in Los Angeles Tuesday night (5/20). Additional iHeartMedia honorees included Hannah Storm and Ester Dillard from BIN: Black Information Network. Pictured above are (from l-r): iHeartMedia executive vice president of programming Thea Mitchem, Yee, Premiere Networks president Julie Talbott, Brown, Brown’s daughter Stachira Brown, Premiere Networks vice president of international business development Tanya Juhasz, and Dillard.

Industry News

Bob & Tom Show Does Live Jingles & Commercials for Indy Clients

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Yesterday (5/20), “The Bob & Tom Show” and flagship station WFBQ-FM, Indianapolis produced live spots for a dozen local clients. During spot breaks, the advertisers were featured in a live commercial accompanied by musicians and singers from The Bob & Tom Show band. Each business received a custom musical jingle, written and produced by “Bob & Tom” host Tom Griswold and his network of musicians and comedy writers. Griswold says, “This allows local businesses to both have fun with radio advertising and then see the real results that follow when creative thinking is applied to focus on their product or service.” Radio Advertising Bureau CEO Mike Hulvey attended the broadcast and “praised the innovative format as a ‘model for how radio can remain fresh, fun, and deeply connected to the communities it serves.’” The advertisers also received a professionally produced video and audio recording of their performance to use in future marketing.

Industry Views

When the Algorithm Misses the Mark: What the Walters v. OpenAI Case Means for Talk Hosts

By Matthew B. Harrison
TALKERS VP/Associate Publisher
Harrison Legal Group, Senior Partner
Goodphone Communications, Executive Producer

imgIn a ruling that should catch the attention of every talk host and media creator dabbling in AI, a Georgia court has dismissed “Armed American Radio” syndicated host Mark Walters’ defamation lawsuit against OpenAI. The case revolved around a disturbing but increasingly common glitch: a chatbot “hallucinating” canonically false but believable information.

The Happenings: A journalist asked ChatGPT to summarize a real court case. Instead, the AI invented a fictional lawsuit accusing Walters of embezzling from the Second Amendment Foundation — a group with which he’s never been employed. The journalist spotted the error and never published inaccurate information. But the damage, at least emotionally and reputationally, was done. That untruth was out there, and Walters sued for defamation.

Last week, the court kicked the case. The court determined Walters was a public figure, and as such, Walters had to prove “actual malice” — that OpenAI knowingly or recklessly published falsehoods. He couldn’t but now it may be impossible.

The judge emphasized the basis that there was an assumption false information was never shared publicly. It stayed within a private conversation between the journalist and ChatGPT. No dissemination, no defamation.

But while OpenAI may have escaped liability, the ruling raises serious questions for the rest in the content creation space.

What This Means for Talk Hosts

Let’s be honest: AI tools like ChatGPT are already part of the media ecosystem. Hosts use them to summarize articles, brainstorm show topics, generate ad copy, and even suggest guest questions. They’re efficient — and also dangerous.

This case shows just how easily AI can generate falsehoods with confidence and detail. If a host were to read something like that hallucinated lawsuit on air, without verifying it, the legal risk would shift. It wouldn’t be the AI company on the hook — it would be the broadcaster who repeated it.

Key Lessons

  1. AI is not a source.
    It’s a starting point. Just like a tip from a caller or a line on social media, AI-generated content must be verified before use.
  2. Public figures are more exposed.
    The legal system gives less protection to people in the public eye — like talk hosts — and requires a higher burden of proof in defamation claims. That cuts both ways.
  3. Disclosure helps.
    OpenAI’s disclaimers about potential inaccuracies helped them in court. On air, disclosing when you use AI can offer similar protection — and builds trust with your audience.
  4. Editorial judgment still rules.
    No matter how fast or slick AI gets, it doesn’t replace a producer’s instincts or a host’s responsibility.

Bottom line: the lawsuit may be over, but the conversation is just beginning. The more we rely on machines to shape our words, the more we need to sharpen our filters. Because when AI gets it wrong, the real fallout hits the human behind the mic.

And for talk hosts, that means the stakes are personal. Your credibility, your syndication, your audience trust — none of it can be outsourced to an algorithm. AI might be a tool in the kit, but editorial judgment is still the sharpest weapon in your arsenal. Use it. Or risk learning the hard way what Mark Walters just did. Walters has yet to comment on what steps – if any – he and his lawyers will take next.

TALKERS publisher Michael Harrison issued the following comment regarding the Georgia ruling: “In the age of internet ‘influencers’ and media personalities with various degrees of clout operating within the same space, the definition of ‘public figure’ is far less clear than in earlier times. The media and courts must revisit this striking change. Also, in an era of self-serving political weaponization, this ruling opens the door to ‘big tech’ having enormous, unbridled power in influencing the circumstances of news events and reputations to meet its own goals and agendas.”

Matthew B. Harrison is a media attorney and executive producer specializing in broadcast law, intellectual property, and First Amendment issues. He serves as VP/Associate Publisher of TALKERS magazine and is a Senior Partner at Harrison Legal Group. He also leads creative development at Goodphone Communications.

Industry News

CMG to Sell Tulsa Stations to Local Operator

Cox Media Group is agreeing to sell its Tulsa radio stations to Zoellner Media Group, a local firm led by entrepreneur and optometrist Dr. Robert H. Zoellner for an undisclosed sum. When the deal closes, Zoellner Media Group will own news/talk duo KRMG-AM/FM and three music-formatted stations. A press release from CMG notes that Zoellner is “a pillar of the Tulsa business community for nearly four decades. Widely recognized as a visionary entrepreneur and optometrist, Dr. Zoellnerimg launched his first optometry clinic in 1991. Since then, he’s built his businesses on the power of radio advertising and has long championed the value of local broadcast radio.” Dr. Zoellner states, “We’re thrilled to welcome these incredible radio stations into the Zoellner Media Group family. Radio has played a crucial role in my business success, and I have always been passionate about its ability to connect communities and drive meaningful engagement. This acquisition allows us to build upon a legacy of excellence while fostering innovation across broadcast and digital platforms. I couldn’t be more excited to get started.” Tapped to manage the station group as president and general manager is Steve Hunter, who served for 22 years as director of operations at Cox Media Group Tulsa and seven years with Griffin Media. The transaction is subject to FCC approval and is expected to close early in the second half of 2025.

Industry News

Connoisseur Media to Acquire Alpha Media’s Debt

The filing with the FCC for Connoisseur Media to acquire the radio stations and other assets of Alpha Media is now public and Jeffrey Warshaw’s Connoiusseur is not paying cash for Alpha Media; it is instead assuming the company’s debt. The complicated deal announced back on May 5 will result inimg current Alpha Media shareholders retaining their interest in the company but ceding control to Connoisseur. Under the terms of the deal, Alpha shareholders will reorganize into a new company which will become part of Connoisseur in exchange for a 3.75% equity stake in Connoisseur, plus two warrants to allow them to acquire more equity – one for 5% at $30 million valuation and the other for up to 5% at $70 million valuation. Connoisseur is acquiring new credit facilities to finance the retirement of Alpha debt plus a new, revolving credit line. Connoisseur is operating the Alpha under an LMA and when the deal closes, the new Connoisseur will own and operate 218 stations in 47 markets.

Industry News

“Brad vs Everyone” Joins iHeartPodcasts

Premiere Networks announces that journalist and social media influencer Brad Polumbo’s podcastimg “Brad vs. Everyone” is joining iHeartPodcasts. Polumbo’s podcast featured him covering “the most interesting and entertaining stories in politics and on the internet from a center-right, independent perspective.” He comments, “I’m thrilled to launch this partnership with Premiere Networks and iHeartPodcasts, and to work with their fantastic team to bring ‘Brad vs. Everyone’ to new audiences. It’s an honor to join a network with incredible talent and massive reach, and I look forward to the podcast reaching new heights!”

Industry News

What Makes Harry Run?

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WPG, Atlantic City, NJ iconic morning host Harry Hurley has been racking up awards in South Jersey since he was a kid. The 1975 Atlantic City High School undefeated Track & Field Team was inducted yesterday (5/19) into the Atlantic City High School Athletic Hall of Fame… exactly 50 years after they won the South Jersey championship. They are the only undefeated track and field team in Atlantic City High School history. Pictured above is Harry Hurley winning the one-mile race nearly 50 years ago!

Industry News

Fisher House Memorial Day Weekend Show Now Available

Fisher House Foundation has the Memorial Day weekend edition of “The Fisher House Story” ready for stations to download for free. Stations can check out the demo at radio.fisherhouse.org. “The Fisher House Story” in four lengths – 3-hour, 1-hour, 25 min., and the 30-minute public affairs versionimg suitable for all formats. All are hosted by WMAL-FM, Washington, DC morning personality Larry O’Connor. Fisher House says, “The inspiring and patriotic radio show features interviews with wounded warriors and veterans including heroes from Operation Enduring Freedom, the Vietnam War, and an incredible, emotional story of one of America’s World War II living legends. Listeners will hear their emotional stories fighting for our freedoms, the injuries and illnesses they endured, and the welcoming homes Fisher House provides for them and their loved ones while they endure their painful and painstaking recoveries.” For more information on this radio special, contact Larry O’Connor at: 562-665-9537 or loconnor@fisherhouse.org.

Industry News

Nielsen: Ad-Supported Audio Makes Up 65% of Total Listening

Nielsen’s quarterly audio report, “The Record: Q1 U.S. Audio Listening Trends,” looks at data from Edison Research as well as its own data for this quarterly report and concludes that “daily audio consumption in the first quarter of 2025 amounted to 3 hours and 45 minutes of daily listening across both ad supported and ad free platforms like radio, podcasts, streaming music services and satelliteimg radio.” Nielsen says delineating between total listening (or viewing) and the ad supported universe is vital in today’s burgeoning media landscape where consumer choice grows by the day and marketers are looking at every available opportunity to cut through. In the first quarter of 2025, ad supported audio represented 64% of total listening. This is similar to TV, where 72% of total viewing was spent on ad supported platforms, in Q1 according to Nielsen’s recently launched Ad Supported Gauge report. Looking at ad-supported audio, consumers spent 66% of their daily listening time with radio, 19% with podcasts, 12% with streaming audio services and 3% with satellite radio. Radio accounts for anywhere from 47% of daily ad supported audio time among people 18-34 to 73% among 35+. Meanwhile, podcasts are the inverse, representing 15% of daily audio time for people 35 and older compared with 32% among those 18-34. See the full report here.

Industry News

Salem Media Group Q1 Revenue Falls 12%

Salem Media Group’s first quarter 2025 net revenue was $39.8 million, a decrease of 12% from theimg same period in 2024. The company reports that net broadcast revenue was $39.8 million, down 13.6% from Q1 in 2024, and digital media revenue also fell to $10.2 million, a decline of about 4.5%. Salem’s net loss for the quarter was $7.1 million compared to the net loss of $5.1 million it reported in Q1 of 2024.

Industry News

WGN Radio Adds Richard Roeper as Morning Show Contributor

Nexstar Media’s WGN, Chicago announces that legendary film and TV critic Richard Roeper is bringing his commentary to the Bob Sirott morning show for a weekly segment on Thursdays in which he’ll “offer edge and insight into the daily headlines affecting Chicagoans from pop culture toimg current events.” Roeper says, “I’m thrilled to be joining my friend Bob Sirott every week so we can exchange views about whatever Chicagoans are talking about, whether it’s the new pope, the prospects for his Cubs and my White Sox, to what’s happening with pop culture or news. Bob was instrumental in launching my TV career back in the day, and I look forward to this new collaboration.” Roeper and Sirott last collaborated on air when Sirott co-anchored “Fox Thing in the Morning” on Fox32 in the 1990s. Roeper won a Chicago/Midwest Emmy for commentary and the duo teamed up for a second Emmy on a half-hour special that aired in 1998.

Industry News

FCC Chairman Carr Touts Cost Savings

FCC Chairman Brendan Carr says his top-to-bottom review of agency contracts is expected to save taxpayers hundreds of millions of dollars. Carr states, “On my watch, the FCC is focused on deliveringimg great results for the country and doing so in an efficient manner.  That starts with being good stewards of taxpayer dollars. From day one, we have been combing through every FCC contract to eliminate redundancies and wasteful spending. No stone is being left unturned.  To date, we have reduced more than $567 million in authorized contract spending, including by ending bloated or unnecessary IT contracts.  This is an important step towards ensuring long-term efficiency and maintaining our focus on the FCC’s core responsibilities.”

Industry News

Wayne Allyn Root: “I Did That!”

Las Vegas-based, nationally syndicated talk radio host Wayne Allyn Root says it was his text to President Donald Trump that spurred him to pardon baseball great Pete Rose and that has led Major League Baseball to remove Rose from the “banned” list, paving the way for his eligibility for the Hall ofimg Fame. Root tells TALKERS that he was a friend of Pete Rose. They both lived in Las Vegas, Rose was a guest on Root’s radio show and that led to Root and Rose starring in a national TV commercial together and becoming fast friends. Root wrote a column in 2020 imploring the president to pardon Rose, but it was this February when Root felt compelled to text the president. Root says that within 15 minutes of his sending that text the president announced he would pardon Rose. Root adds, “This all started with an interview on my radio show. I’m sure Pete is looking down from heaven with a big smile. His final dream was to be in the Baseball Hall of Fame. It’s about to come true. All because of a Vegas friendship late in Pete’s life with a guy who just happened to know the President of the United States! Thank you, President Trump.”

Industry News

Urban One Net Revenue Falls 11.7%

Urban One reports operating results for the first quarter of 2025 and reveals net revenue was $92.2 million, a decline of 11.7% from the same period in 2024. Broadcast and digital operating income was approximately $23 million, a decrease of 28.1% Q1 of 2024. The company reports a net loss of approximately $11.7 million compared to the net income of $7.5 million it reported a year ago. Urban One CEO and president Alfred C. Liggins, III says, “First quarter results were broadly in line withimg expectations: core radio advertising finished at -12.4% excluding digital, and Cable TV advertising was -6.3%. Our cable TV ratings stabilized significantly in the first quarter of 2025 and are performing in line with our 2025 budget. Second quarter core radio advertising pacings have weakened over the past several weeks and are now -8.7%. Our first quarter 2025 digital revenues were down 16.1% driven by expected weakness in streaming and podcasting revenues. Based on our year-to-date performance, we reaffirm our full year guidance of $75 million in Adjusted EBITDA. Our cumulative debt repurchases so far in 2025 are $88.6 million at an average price of 53.9%, resulting in reduced gross debt of $495.9 million, and we currently have approximately $79.8 million of cash on hand. In a challenging marketplace, our focus remains on controlling costs, managing leverage and retaining a strong liquidity position.”

Industry News

Binnie Media’s “The Pulse” Holds Radiothon for Veterans

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Pictured above is “Good Morning NH” host Jack Heath (right) with New Hampshire Governor Kelly Ayotte (left) at the recent annual “Make 12 Hours Count” radiothon produced by Binne Media’s “The Pulse” WTPL, Hillsborough; WTSN, Dover; and WEMJ, Laconia, New Hampshire.  The 12-hour live broadcast was dedicated to honoring and supporting New Hampshire’s military heroes and their families. All proceeds benefit Veterans Count, a program of Easterseals New Hampshire, which offers comprehensive support to veterans, service members, and their families.

Industry News

Beasley Executive Kent Dunn to Retire

Beasley Media Group Augusta vice president and market manager Kent Dunn announces he is retiring on June 6, 2025. Dunn joined Beasley in 1991 and since then has held numerous leadership roles, including serving as vice president and market manager in markets including Augusta, Tampa,img and Fayetteville. Dunn says, “After much thought and reflection, I’ve made the decision to retire and begin the next chapter of my life. Beasley Media Group has been more than just a workplace – it’s been my extended family. I feel incredibly fortunate to have spent over 30 years doing what I love, with people I deeply respect and admire. It’s been an absolute privilege to work with late company founder George Beasley, Caroline, Brian and Bruce over the years.” CEO Caroline Beasley comments, “Kent’s contributions to Beasley Media Group – and to the radio industry at large – have been nothing short of exceptional. His strategic insight, collaborative spirit, and passion for radio have guided teams and inspired generations of broadcasters. We are deeply grateful for his decades of service and wish him all the best in his well-deserved retirement.”

Industry News

iHeartMedia Q1 Revenue Rises 1%

iHeartMedia reports consolidated revenue of $807 million in the first quarter of 2025, up 1% from the same period in 2024. iHeartMedia reports its operating results in segments and says Digital Audio revenue increased $38.3 million, or 16%, driven primarily by continuing increases in demand for digital advertising, including podcast advertising. Multiplatform Group revenue – which includes radio stationimg and networks revenue – decreased $20.5 million, or 4.2%, primarily resulting from a decrease in broadcast advertising in connection with continued uncertain market conditions. iHeartMedia chairman and CEO Bob Pittman says, “We are pleased with our Q1 results given the uncertain environment in which we are operating now, and we think these results demonstrate the resilience and relevance of our products and the tremendous growth opportunity we have with our podcast business in particular.” Company president, COO and CFO Rich Bressler adds, “In the first quarter, we generated Adjusted EBITDA of $105 million, flat to prior year, consistent with our previously provided guidance, and our consolidated revenues for the quarter were up 1% compared to the prior-year quarter, above our guidance of down low-single digits, driven by the Digital Audio Group revenues and Adjusted EBITDA growth of 16% and 28% respectively.”

Industry News

The Ramsey Network’s Ken Coleman Publishes New Book

Ken Coleman, author and Ramsey Network personality, has published his latest book, Get Clear Career Assessment: Find the Work You’re Wired to Do Student Edition, published by Ramsey Press.img The book includes access to the Get Clear Career Assessment — a tool to help teens discover their top talents, passions and mission. Coleman says, “Every student has incredible potential, but they often don’t know where to start. This book is about helping them discover their unique strengths and passions — so they can step forward with a clear vision and the confidence to pursue the work they’re meant to do.” Coleman is a three-time bestselling author and a co-host of “The Ramsey Show.” He also hosts “Front Row Seat,” part of The Ramsey Network, that debuted in January and has accrued more than 50 million views. The show “dives deep into the untold truths behind success through unfiltered conversations with top achievers.”

Industry News

Erick Erickson Prioritizes Affiliate Station Visits

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Compass Media Networks nationally syndicated talk host Erick Erickson says he’s making it a priority to visit stations for listener and client meet and greets and adds that to reduce the burden on the affiliates, the show is picking up travel expenses for himself and team. Pictured above is Erickson chatting with listeners to WEEB, Southern Pines, North Carolina. Erickson says, “Radio is a far more intimate medium than any other form of media. People get to know you based on voice inflection. Getting into the markets and being in person with our listeners builds the audience connection and is important to me. It’s equally important that I do it without being a burden to the affiliates and working in collaboration with them.”

Industry News

Frank Morano Leaves WABC Show

WABC, New York overnight talk host Frank Morano is leaving his hosting duties at the Red Apple Media station because of his new role as Staten Island South Shore city councilman. Morano won the seat in a special election and, due to the election schedule, faces a primary election in June and, ifimg successful there, will have a general election campaign to run in the fall for the next term. Morano issued a statement over the weekend regarding his status. He said, “When I was elected, I had expected to continue hosting my radio show until the swearing-in. However, due to concerns about equal-time rules for the upcoming election and uncertainty around what outside work I’ll be allowed to do once I take office, the decision was made that I would no longer host ‘The Other Side of Midnight’ and would step away from the Red Apple Audio Network for now. This wasn’t a decision I made lightly—or one I made at all, frankly—but I completely understand the reasoning behind it. I’m incredibly grateful to the station’s ownership and management for the opportunity to do a show I loved, with a team I respected, for an audience I adored… I do hope to be back on the radio in some form soon. But for now, I’m off the air.  

Industry News

Jon Grayson to Retire from KMBZ-FM, Kansas City

Talk radio pro Jon Grayson is retiring from the business and his current position as midday co-host at Audacy’s news/talk KBMZ-FM, Kansas City. Grayson has been with KMBZ-FM for the past five years, most recently co-hosting middays with Jayne Monacelli. Grayson says, “My wife and I are makingimg some changes in our lifestyle, our geography and our living standards to protect our safety and sanity that include an international move. That simply makes this job no longer feasible.” Reflecting on his career, Grayson remembers getting into the business. “As a kid I was always steered away from potential careers that depended on personal talent alone, since my mom was convinced that people who made their living that way were somehow possessed of a magic that us regular folks don’t have. But the day I first heard talk radio – a day I remember very clearly – I fell in love. I had no choice in the matter. From calling in to talk shows as a college student to beating down the doors of my local station to hire me, this business always held a kind of allure I found irresistible.” During his career, he worked in Tampa, Nashville, and St. Louis, where he worked at KTRS and KMOX. At KMOX he hosted the syndicated “Overnight America” program.

Industry Views

Monday Memo: Music Lessons For Talk Radio

By Holland Cooke
Consultant

imgMusic radio’s competitors were vinyl, then tape, then CDs – before smartphone streaming and satellite radio offered more portability and variety. And before consolidation, broadcasters were under less of the revenue pressure that now commercializes many stations beyond listeners’ tolerance. TALKERS NAB Show coverage included Edison Research founder Larry Rosin lamenting “many, many [music] stations now loading all their spots into two interminable breaks per hour.” I cringe hearing FMs struggle to remain among listeners’ music appliances. And I fret that monologue-heavy talk radio is relinquishing interactive dialogue to social media.

Before moving to all-news, and eventually news/talk, I worked in music formats less-structured than today’s. So now I hear music radio as an outsider, more like a consumer. Which got me wondering: How does my format sound to music consultants? So, I asked several whose work I respect.

Beware the one-joke act

Mike McVay reckons that “listeners want to know a little bit about a lot of things,” a point other colleagues echo. Explaining that “music radio is all about variety,” adult contemporary specialist Gary Berkowitz: “To me, listeners are tired of all this political back and forth. Sure, it has its place, but it’s like if music radio only played five different artists!” Jon Holiday – who customizes station playlists for a variety of formats – asks “are talk listeners getting what they want?” Calling some formats “very artist-heavy,” he thinks stations were right to play so much Taylor Swift in 2024, certainly her year. And 2025 sure is Trump’s, but Holiday calls “banging the same drum all day, every day” the most common flaw he hears on talk radio.

McVay says listeners like “stories that pull on their heart strings. It’s why “NBC Nightly News” ends with a touching story. It’s not fluff. It’s information relief.” He also recommends topics you are likely to overhear at the next table during lunch: “Discretionary Time Information” (binge-worthy shows on Apple+, Max, Netflix). Health. And – lately more than ever – what Mike calls “purse” stories (think: eggs). Been to Costco? On weekends it’s mobbed. Ask any member and they’ll recite a shopping list of Kirkland-brand bargains.

Play the hits

 When Gary Berkowitz – then an accomplished music programmer – took over stately WJR, he “approached it like it was a music station, the only difference was my ‘songs’ were my personalities, news coverage and, at the time, play-by-play of all the major Detroit teams.” He bought a jingle package “to ‘decorate’ the station;” and “got ‘JR involved with everything that was happening in Detroit. All I did was put it all together and present it like my top-40 upbringing taught me.”

I can relate. Before I programmed all-news WTOP, Washington, I had no news experience. I came from a music FM. The WTOP staff I inherited was impressive, and their work was solid, but the station wasn’t “programmed enough.” I was sent there to convert Cume to Average Quarter Hour – the blocking-and-tackling formatics fundamental to music radio. We owned “the Top news…instantly” image, and we said those very words LOTS. But research told us that traffic and weather were “the hits;” and how we presented them moved the needle.

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Great talkers are great listeners 

In every transaction, consumers now expect to interact; and “listeners like to hear others’ voices,” Mike McVay observes: “When the audience is comfortable enough to weigh in with an opinion, their own story, or a reaction, you’ve created a ‘friend circle.’” Jon Holiday tells morning shows he works with to “take time going into breaks to be topical and interact with callers.” And engage by texting and social media. And don’t just push-TO listeners. Be quick to REPLY, and you will make them feel special. 

Yet, in three decades coaching talk hosts, the most unwelcome word I say seems to be “callers.” Imitating gifted Rush Limbaugh, many hosts are prone to windy monologue, rather than inviting the busy dialogue that makes a station sound popular (something local advertisers notice). DJs deftly weaving interactivity into music shows often sound more inviting than sermonizing talkers. Holiday remembers El Rushbo as “a master at having fun, particularly in his early days as a syndicated personality.”

Prescription: Local 

Twenty years ago at the TALKERS conference, publisher Michael Harrison’s advice was elegantly simple: “Give them something they can’t get anywhere else.” Especially now, with so many non-local audio competitors. Regardless of format, helpful local information can increase Occasions of Tune-In per week.

Simply doing local news is a start. But does yours enable the listener by telling what an item means to him or her? On any given day, what you’re overhearing at lunch is something big that’s happening somewhere else. Can you explain the local impact? “National news needs to mean something to me, my community, my region or state,” according to McVay.

With weather so erratic in so many places, owning that image is gold. If you’re news/talk, don’t assume that you’re the market’s weather station. If you’re music, don’t assume you can’t be. Noting typical news/talk demographics, Jon Holiday surmises that, “as we get older, we seem to be more interested in weather.”

And as successful music stations have always done, show up! Gary Berkowitz had WJR go all-in on Detroit’s Thanksgiving Day parade, “with our people all over the parade route. It was better than the TV coverage!”

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

KTBB, Tyler Owner Covers Conclave from Rome

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Pictured above is KTBB, Tyler-Longview, Texas owner Paul Gleiser reporting from Vatican City this week. Gleiser – who is not Catholic – got a client to sponsor the station’s covererage of the Conclave (see the station website here). He also filed reports for local TV station KETK-TV, Tyler. Consultant Holland Cooke works with Gleiser’s station and he says, “Just imagine the horse-laff you’d get from a big corporate owner if you proposed sending someone from even a major market station to the Conclave. When you own the station, you may… Our sponsor got umpteen promos, video and blog content, hourly radio hits on our air, and nightly reports on the local TV station where Paul does twice-weekly commentaries.”