Industry Views

Is That Even Legal? Talk Radio in the Age of Deepfake Voices: Where Fair Use Ends and the Law Steps In

By Matthew B. Harrison
TALKERS, VP/Associate Publisher
Harrison Legal Group, Senior Partner
Goodphone Communications, Executive Producer

imgIn early 2024, voters in New Hampshire got strange robocalls. The voice sounded just like President Joe Biden, telling people not to vote in the primary. But it wasn’t him. It was an AI clone of his voice – sent out to confuse voters.

The calls were meant to mislead, not entertain. The response was quick. The FCC banned AI robocalls. State officials launched investigations. Still, a big question remains for radio and podcast creators:

Is using an AI cloned voice of a real person ever legal?

This question hits hard for talk radio, where satire, parody, and political commentary are daily staples. And the line between creative expression and illegal impersonation is starting to blur.

It’s already happening online. AI-generated clips of Howard Stern have popped up on TikTok and Reddit, making him say things he never actually said. They’re not airing on the radio yet – but they could be soon.

Then came a major moment. In 2024, a group called Dudesy released a fake comedy special called, “I’m Glad I’m Dead,” using AI to copy the voice and style of the late George Carlin. The hour-long show sounded uncannily like Carlin, and the creators claimed it was a tribute. His daughter, Kelly Carlin, strongly disagreed. The Carlin estate sued, calling it theft, not parody. That lawsuit could shape how courts treat voice cloning for years.

The danger isn’t just legal – it’s reputational. A cloned voice can be used to create fake outrage, fake interviews, or fake endorsements. Even if meant as satire, if it’s too realistic, it can do real damage.

So, what does fair use actually protect? It covers commentary, criticism, parody, education, and news. But a voice isn’t just creative work – it’s part of someone’s identity. That’s where the right of publicity comes in. It protects how your name, image, and voice are used, especially in commercial settings.

If a fake voice confuses listeners, suggests false approval, or harms someone’s brand, fair use probably won’t apply. And if it doesn’t clearly comment on the real person, it’s not parody – it’s just impersonation.

For talk show hosts and podcasters, here’s the bottom line: use caution. If you’re using AI voices, make it obvious they’re fake. Add labels. Give context. And best of all, avoid cloning real people unless you have their OK.

Fair use is a shield – but it’s not a free pass. When content feels deceptive, the law – and your audience – may not be forgiving.

Matthew B. Harrison is a media and intellectual property attorney who advises radio hosts, content creators, and creative entrepreneurs. He has written extensively on fair use, AI law, and the future of digital rights. Reach him at Harrison Legal Group or read more at TALKERS.com.

Industry News

The American Miracle Premieres at the Kennedy Center

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On June 4, Heroic Pictures and Patterns of Evidence Foundation hosted an exclusive VIP red carpet premiere at the John F. Kennedy Center for the Performing Arts in Washington, D.C. for the new film, The American Miracle: Our Nation Is No Accident. The film was inspired by talk radio host Michael Medved’s bestselling book of the same name and portrays the successful American Revolution as happening due to the intervening hand of God. The movie was produced and directed by Timothy Mahoney and stars Pat Boone and Kevin Sorbo, among numerous others. Pictured above is Michael Medved with his wife Diane and actors in period costumes.

Industry News

FCC Commissioner Simington Announces Surprise Resignation

Republican FCC Commissioner Nathan Simington – who joined the Commission during President Trump’s first term – surprised the industry on Wednesday (6/4) by issuing a statement announcing his exit from the Commission. He said, “I will be concluding my tenure at the Federal Communications Commission at theimg end of this week. It has been the greatest honor of my professional life to serve the American people as a Commissioner. I am deeply honored to have been entrusted with this responsibility by President Donald J. Trump during his first term. The Commission is in excellent hands under the leadership of my distinguished colleague, Chairman Brendan T. Carr, and is supported by an extraordinary staff whose dedication to public service is second to none. Throughout my tenure, I worked to defend free expression, safeguard national security, and promote infrastructure investment to benefit all Americans… I look forward to continuing to serve the public interest in the years ahead and to contributing to the vital conversations surrounding our communications infrastructure, national security, and technological leadership. I remain committed to advancing the cause of limited government, free speech, and American innovation. These principles guided my time at the Commission and will continue to shape my future endeavors. As I move forward, I remain committed to shaping the future of communications policy and will continue to advocate for the values and priorities that have guided my public service.”

Industry News

Kathy Walker Leaving Full-Time KOA, Denver News Director Post

Longtime news radio pro Kathy Walker announces that she is “sunsetting” her life as a full-time broadcasterimg and regional news director position with iHeartMedia’s KOA, Denver.  She says, “iHeartMedia has graciously agreed to keep me part time, so you will still hear me anchor a newscast here or there… I have been honored to talk and write my way through 35 years at KOA.”

Industry News

WHO-AM, Des Moines Unveils Saturday Agriculture Show

iHeartMedia’s news/talk WHO-AM, Des Moines “NewsRadio 1040 WHO” is launching a new agriculture program titled, “We Speak Farm Saturday,” airing from 5:00 am to 7:00 am. The station says that longtime WHO-AM farm director Bob Quinn, along with co-farm director Duane Murley, producer of ‘The Big Show’img Nathan Fischer, and fellow farm department contributors are teaming up to produce the debut show this Saturday (6/7). WHO adds, “‘We Speak Farm Saturday’ builds upon all that’s delivered throughout the week during ‘The Big Show’ with a Market Recap, a weekly ‘Agriculture USA’ segment from the USDA, insightful conversations on Iowa farming, agronomy and food, and will also cover topics such as gardening, farmers markets, rodeos and county fairs.” WHO program director Cole Blair comments, “We are always looking to deliver more for the hard-working farmers and all those involved in Iowa’s agriculture industry at WHO, so we’re proud to expand our Ag programming with the launch of ‘We Speak Farm Saturday.’ When farmers and Ag industry workers get in the truck, tractor or workplace on Saturday it’s only right we’re there with them, too.”

Industry News

Stephen A. Smith Joins SiriusXM for Daily and Weekly Programs

Sports media personality Stephen A. Smith is joining SiriusXM to produce two programs for the satcaster. SiriusXM says the multi-year agreement includes Smith hosting a new, daily sports talk show on the Mad Dog Sports Radio channel in addition to a weekly program covering current events, pop culture, and socialimg commentary on “everything beyond the world of sports – from politics and social issues to entertainment news, pop culture trends and more.” Smith comments, “To say that I’m excited would be an understatement. I’ve been on Mad Dog before, had the time of my life. So, I’m loving the fact that I get to reunite with my guy, Mad Dog, on his turf. That in itself is a beautiful thing. But to then add a weekly show where I have a potent platform to discuss riveting subjects in the world of pop culture, politics and social commentary… let’s just say it doesn’t get any better than that. September can’t come soon enough. It’s been a long time since I’ve been in radio… especially going back and forth with the callers. Can’t wait to get re-started. Buckle Up! I’m coming!” Stephen A. Smith is a featured commentator and executive producer on ESPN’s “First Take.” Since 2021 he has been an analyst on “NBA Countdown,” ESPN and ABC’s longstanding NBA pregame show.

Industry Views

Mark Walters v. OpenAI: A Landmark Case for Spoken Word Media

By Matthew B. Harrison
TALKERS, VP/Associate Publisher
Harrison Legal Group, Senior Partner
Goodphone Communications, Executive Producer

imgWhen Georgia-based nationally syndicated radio personality, and Second Amendment advocate Mark Walters (longtime host of “Armed American Radio”) learned that ChatGPT had falsely claimed he was involved in a criminal embezzlement scheme, he did what few in the media world have dared to do. Walters stood up when others were silent, and took on an incredibly powerful tech company, one of the biggest in the world, in a court of law.

Taking the Fight to Big Tech

Walters, by filing suit against OpenAI, the creator of ChatGPT, become the first person in the United States to test the boundaries of defamation law in the age of generative artificial intelligence.

His case was not simply about clearing his name. It was about drawing a line. Can artificial intelligence generate and distribute false and damaging information about a real person without any legal accountability?

While the court ultimately ruled in OpenAI’s favor on specific legal procedure concerns, the impact of this case is far from finished. Walters’ lawsuit broke new ground in several important ways:

— It was the first known defamation lawsuit filed against an AI developer based on content generated by an AI system.
— It brought into the open critical questions about responsibility, accuracy, and liability when AI systems are used to produce statements that sound human but carry no editorial oversight.
— It continued to add fuel to the conversation of the effectiveness of “use at your own risk” disclaimers when there is real world reputational damage hanging in the balance.

Implications for the Radio and Podcasting Community

For those spoken-word creators, regardless of platform on terrestrial, satellite, or the open internet, this case is a wake-up call, your canary in a coal mine. Many shows rely on AI tools for research, summaries, voice generation, or even show scripts. But what happens when those tools get it wrong? (Other than being embarrassed, and in some cases fined or terminated) And worse, what happens when those errors affect real people?

The legal system, as has been often written about, is still playing catch-up. Although the court ruled that the fabricated ChatGPT statement lacked the necessary elements of defamation under Georgia law, including provable harm and demonstrable fault, the decision highlighted how unprepared current frameworks are for this fast-moving, voice-driven digital landscape.

Where the Industry Goes from Here

Walters’ experience points to the urgent need for new protection and clearer guidelines:

— Creators deserve assurance that the tools they use are built with accountability in mind. This would extend to copyright infringement and to defamation.
— Developers must be more transparent about how their systems operate and the risks they create. This would identify bias and attempt to counteract it.
— Policymakers need to bring clarity to who bears responsibility when software, not a person, becomes the speaker.

A Case That Signals a Larger Reckoning

Mark Walters may not have won this round in court, but his decision to take on a tech giant helped illuminate how quickly generative AI can create legal, ethical, and reputational risks for anyone with a public presence. For those of us working in media, especially in formats built on trust, voice, and credibility, his case should not be ignored.

“This wasn’t about money. This was about the truth,” Walters tells TALKERS. “If we don’t draw a line now, there may not be one left to draw.”

To listen to a longform interview with Mark Walters conducted by TALKERS publisher Michael Harrison, please click here

Media attorney, Matthew B. Harrison is VP/associate publisher at TALKERS; Senior Partner at Harrison Legal Group; and Executive Producer at Goodphone Communications. He is available for private consultation and media industry contract representation. He can be reached by phone at 724-484-3529 or email at Matthew@HarrisonLegalGroup.com. He teaches “Legal Issues in Digital Media” and serves as a regular contributor to industry discussions on fair use, AI, and free expression.

Industry News

Derek Hunter Named PM Drive Host at WMAL-FM, Washington

Cumulus Media officially names Derek Hunter afternoon drive talk host at “News Talk 105.9” WMAL-FM, Washington, DC. Hunter has been a regular fill-in host on the station since 2011. Hunter is also a senior columnist for Townhall.com, a podcaster, and a former managing editor at The Daily Caller. He previouslyimg served as a fill-in host for “The Rush Limbaugh Show.”  WMAL program director Bill Hess says, “We’re thrilled to have Derek’s fresh voice and perspective on our fulltime lineup. His width of interests will make for a fun and informative afternoon program as we wrestle this news cycle each day.” Hunter comments, “I couldn’t be more excited – this is a homecoming for me. Returning to where I first hosted is a great feeling. I’ve been fortunate to fill in across the lineup – from ‘O’Connor and Company’ to Chris Plante, and even for Rush Limbaugh. To now have a permanent home here is incredibly special. I want to thank Bill Hess, Jeff Boden, and all of Cumulus for this amazing opportunity.”

Industry News

Bertrand Celebrates 40 Years with WGN, Chicago

Nexstar Media’s WGN Radio announces that afternoon news anchor Steve Bertrand celebrates his 40th anniversary with the station today (6/3). Bertrand has hosted several shows and anchored news on nearly every part of the clock during his tenure with WGN. Station VP and general manager Mary Sandberg Boyleimg states, “Steve has shared his entire broadcasting career with the WGN Radio audience and built respect, trust, and friendships along the way. It’s a special relationship and four decades deserves recognition.” Bertrand started at WGN Radio as an intern and was hired full-time in 1985. He has been in the news anchor chair since 1992. Bertrand reflects, “Growing up in a small town, I always had my eye on moving to the big city. Never during those years of daydreaming would I have imagined the career I’ve had at WGN Radio. I have worked with, and still do work with, some of the best in radio. I’m so grateful. And lucky. Back in the day, many people might have considered my fantasy a pipe dream. But, it turns out, dreams can come true.”

Industry News

Lionel to Host WABC’s “The Other Side of Midnight”

Red Apple Media Group announces that Lionel is assuming hosting duties for the station’s overnight program, “The Other Side of Midnight,” formerly hosted by newly elected New York City Councilor Frankimg Morano. Lionel comments, “I’m honored beyond words to be back at WABC – where it all began, my alma mater, the greatest talk radio station in the world. Legendary, historic, storied, unmatched in its legacy. This isn’t just radio, it’s home. It’s the gold standard, the birthplace of giants. And now, I’m back where I belong.”

Industry News

WCCO Raises $92k in Cancer Auction

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Audacy’s news/talk WCCO, Minneapolis raised more than $92,000 during its third annual “Cure Blood Cancer Radio Auction” benefitting the NMDP Registry supporting bone marrow and blood stem cell transplants through research, patient assistance grants and adding more potential donors. WCCO brand manager Brad Lane says, “We are overwhelmed by our fans’ incredible generosity, the considerate financial support from our corporate partners and the innovative contribution of ideas and time from our personalities. We had a blast auctioning off priceless, unique experiences and packages for a cause so close and personal to us and in honor of our friend, teammate and stem-cell transplant recipient Jordana Green (above left)!” Pictured at right above is WCCO host Chad Hartman.

Industry Views

Monday Memo: Summer! Bummer? Opportunities.

By Holland Cooke
Consultant

img“Fewer than half of Americans plan to travel this Summer,” according to a Bankrate survey, and “cost is a major concern.”

— Just 46% plan to travel, 38% domestically and 15% internationally (with some overlap between the two).
— 65% of non-travelers cite a lack of interest in traveling currently. “Not being able to take time off work and travel being too much of a hassle both came in at 16%.”
— “The expense of everyday life tops the reasons people can’t afford to travel.”
— “15% of respondents said they were worried about flight safety. That comes on the heels of several high-profile aviation incidents in the United States.”

This isn’t bad news. It’s an open door.

Programming/Promotion ideas:

— Local Day Trips vignettes (within 90-minute drive)
— Grilling tips (local chef? listener suggestions?)
— Weekend activities/events calendar
— Near the water? “Shorecast”
— Online Staycation Directory
— Listener photos (garden, patio, pool, grill-N-chill)

im

Any/all-of-the-above are sponsorable. Prospects:

— Outdoor furniture retailers
— Home improvement stores (paint, decking, lighting)
— Grill/smoker shops & barbecue supply
— Pest control services
— HVAC (air conditioner tune-ups)
— Pool and hot tub installers, maintenance
— Gazebo/screenhouse/awning installers
— Water parks/mini golf/drive-in movies
— Ice cream stands, craft breweries

PS: Tomorrow’s bumpers:
“Ode to Billie Joe” by Bobbie Gentry, and “Desiree” by Neil Diamond. Both begin “It was the third of June…”

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

Jeffery Warshaw Sues Soros Fund Management for Breach of Contract

Connoisseur Media CEO Jeffrey Warshaw is suing Soros Fund Management for breach of contract, unfair trade practices and more in Connecticut Superior Court. In the complaint, Warshaw alleges that he had a deal with Soros Fund Management’s Michael Del Nin in 2022 and began working together “to try to acquireimg Cox Radio, with Del Nin agreeing that Warshaw would manage the business as CEO upon successful acquisition.” While both parties were doing due diligence on the CMG deal, Warshaw learned that an Audacy majority stake holder was willing to sell its stake in the company. Warshaw says he steered SFM and Del Nin to the deal that made SFM a majority stake holder of the new Audacy in early 2024. Warshaw alleges he was promised he’d be the next CEO of Audacy or that he would get 5% of SFM’s profits from the Audacy acquisition. After that though, Warshaw says Del Nin balked and denied there was ever an agreement, calling any such claims “fabricated.” Warshaw is seeking compensatory and punitive damages and asking that the court award specific performance of their agreement.

Industry News

TALKERS News Notes

iHeartMedia Launches “True Crime Tonight.” iHeartMedia announces the premiere of “True Crime Tonight” in collaboration with KT Studios. “True Crime Tonight” will initially launch on more than 20 broadcast radio stations across the country Sunday through Thursday evenings live at 10:00 pm local time beginning June 1. The two-hour show is being led by Stephanie Lydecker, founder and CEO of KT Studios; Courtney McKenna Armstrong, producer and voice of KT Studios’ podcasts; and Baudi Moovan, crime analyst and star of Netflix’s “Don’t F*** with Cats.”

Edison Unveils Infinite Dial UK. At The Podcast Show in London, Edison Research released its finding about UK digital media consumption via it’s the Infinite Dial UK 2025. The study looked at tech ownership, social media usage, online audio, and podcast listening in the UK.

Podcast One Acquires New Shows. PodcastOne announces it broadens its programming slate by adding several new and acquired podcasts to its network. Acquisitions include “Love Murder,” “The Broadside” and “Intrusive Thoughts” by Adam Rippon, with new podcasts “Yestergays” with Justin Sylvester and Blakely Thornton and “A Lot of You Have Been Asking” from comedian Hayden Cohen.

Industry News

TALKERS News Notes

“The Financial Exchange” Joins SiriusXM.  “The Financial Exchange with Michael Armstrong and Chuck Zodda” – heard on 14 stations across New England including flagship WRKO, Boston – will begin airing on SiriusXM’s Business Radio channel on June 2 from 11:00 am to 12:00 noon ET. Money Matters Radio COO Jason Wolfe comments, “In a world where listeners have numerous ways to consume the content they love the most, adding an incredible brand like SiriusXM will help us expand our reach to a new audience that we’re excited to be a part of. We can’t wait to get started.”

WTOP Adds “Bloomberg Business of Entertainment.” Bloomberg Audio’s “Bloomberg Business of Entertainment” is being added to the program schedule at Hubbard Radio’s all-news WTOP-FM, Washington, DC. Bloomberg says the 60-second radio report “takes listeners behind the scenes of the entertainment industry’s biggest stories. The micro-feature provides captivating snippets of the entertainment industry’s most compelling stories of the day and is tailor-made for stations of virtually all formats and market sizes.”

Froney Joins FOX Weather. FOX News Media’s FOX Weather brings Bayne Froney aboard as an on-airimg meteorologist. Froney most recently served with WLEX-TV, Lexington, Kentucky. She comments, “I’m looking forward to working with the talented group of meteorologists at FOX Weather. I can’t wait to continue exploring my fascination with meteorology and work with some of the best in the industry.”

NCAA Division I Women’s College World Series Presented by Westwood One. Cumulus Media’s Westwood One is distributing the NCAA Division I Women’s College World Series to stations across the country live from USA Softball Hall of Fame Stadium in Oklahoma City. Coverage starts today (5/29). The broadcast crews for the double elimination games will feature Ryan Radtke and Chris Plank as play-by-play announcers, along with former University of Oklahoma outfielder and two-time WCWS champion Erin Miller, and Hall of Famer and University of Arizona three-time WCWS champion Leah (O’Brien) Amico as analysts.

Industry News

WWO: Reach Helps Build “Mental Availability”

This week’s blog post from Cumulus Media | Westwood One’s Audio Active Group looks at the effects of reach on and advertiser’s “mental availability.” The piece quotes authors Les Binet and Sarah Carter from their book, 66 Ways To Screw It Up: How Not to Plan, “The single most important factorimg driving brand preference is ‘mental availability’: how well known a brand is, and how easily it comes to mind. Brands with low mental availability tend to struggle, rejected in favor of more familiar rivals. Or not considered in the first place. Brands with high mental availability don’t have to push so hard to sell, so tend to have higher market shares and better margins.” The authors also advise, “Always aim to get more customers from all segments of the market. It’s the main way brands grow.” The blog post concludes that AM/FM radio makes your media plan better by increasing reach. One example is illustrated as follows: Edison’s “Share of Ear” study of ad-supported audio reveals the combined persons 18+ daily reach of Pandora and Spotify is only 12% of Americans. Adding podcasts causes reach to surge to 29%. The introduction of AM/FM radio lifts daily reach to 74%. See the full blog post here.

Industry News

Industry Mainstay Dom Giordano Launching Weekly Podcast Addressing Education and Parental Rights

Longtime Philadelphia-based radio talk show host Dom Giordano is launching a new weekly podcast today (5/27) devoted to exploring America’s politically charged education system with a focus on protecting the rights of parents to engage in school choice and select the best school for their child. The show will feature a blend of commentary from Giordano on the hottest aspects of the evolving issues plus interviews with leaders from the American education system.

A presentation of Giordano Productions, LLC, the program is titled, “Old School, New School, Nextimg School with Dom Giordano” – a phrase inspired by the recent TALKERS conference “Generations 2025” held earlier this year in conjunction with IBS NY 2025. The podcast will be carried on the industry’s major platforms.

Long referred to as the Dean of Philadelphia News/Talk Radio, Giordano, the seasoned midday (12:00 noon – 3:00 pm) host of Audacy’s WPHT, has been a mainstay of local Philadelphia talk radio since 1987 where he has developed a national reputation in the industry for his knowledge and even-handedness. He offers an intelligent “guy next door” sensibility on the full spectrum of contemporary issues with a particular strength in education that goes back to his local roots in Pennsylvania.

Born and raised in South Philly, Giordano began his unique path to broadcasting as a high school teacher in the Delaware Valley, where he received widespread media coverage for his innovative teaching and motivational techniques. He was hired at WWDB Radio in 1987, becoming one of the nation’s first teachers-turned-talk show hosts. In 2000, he joined CBS-owned-and-operated (now Audacy) WPHT where he has been ever since. A perennial fixture on the TALKERS “Heavy Hundred” – the 100 Most Important Radio Talk Show Hosts in America – he is a frequent guest commentator on the national cable news/talk TV channels and writes frequent columns for newspapers throughout the region.

The podcast’s debut installment today features a conversation with special guest Ryan N. Boyer, business manager of the Philadelphia Building and Construction Trades Consortium – an aggregation of more than 50 labor unions and 40,00 workers. Giordano tells TALKERS, “We focused on how and why this major labor leader could be such a strong supporter of school choice.” Boyer states, “I’d be a hypocrite to oppose school choice – because I’ve exercised it myself.”

Next week’s second installment will feature an interview with Stacy Garrity, Treasurer of the Commonwealth of Pennsylvania. The discussion will address the cost savings of school choice and how the issue will play out in the upcoming governor’s race against one of the Democrats’ leading presidential candidates, Pennsylvania Governor Josh Shapiro.

To listen to “Old School, New School, Next School with Dom Giordano,” please click HERE.

Industry News

Jeff Katz Takes Part in Virginia’s “Say Their Names” Ceremony

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Pictured above is WRVA, Richmond afternoon host Jeff Katz at the Virginia War Memorial in Richmond participating in the first-ever “Say Their Names” marathon. Katz joined some 200 people chosen – including Virginia Governor Glenn Youngkin – to recite the names of the almost 12,000 Virginia military heroes who died in service of their nation. The marathon took place over the course of 12 hours and included those who died in conflicts from World War II through the Global War on Terror.

Industry News

WORD’s Joey Hudson Helps Honor Gospel Artist

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Pictured above at South Carolina’s Walhalla Performing Arts Center is WORD-FM, Greenville talk host Joey Hudson (left) taking part in an onstage ceremony honoring Gospel artist Jason Crabb (second from left). During the event, Crabb was presented with a proclamation from South Carolina State Senate president Thomas Alexander (second from right) lauding him for his many contributions to Christian music as well as “his strong walk of faith.”

Industry Views

SABO SEZ: They Want What You Have

By Walter Sabo
a.k.a. Walter M Sterling
Host, Sterling Every Damn Night
WPHT, Philadelphia
Sterling On Sunday, Syndicated, TMN

imgDozens of brand-new audio hardware and software companies have been launched during the past 20 years. These start-ups are usually funded by venture capital money. VC money is not invested to return a profit, it’s poured in to – pour it in. Their money is “different” than the cashflow that fuels your business. Start-up money buys time to profit.

Amazon lost money its first 10 years. Spotify launched in 2008 and turned a full year profit for the first time – last year.

MOST venture-backed start-ups do not make it to profit, they close.

With virtually unlimited funds and no deadlines, what are the strategic markers for success of most fresh, new audio businesses? Having performed due diligence for many start-ups, this is an informed summary of their goals:

— Significant distribution of the product.
— Robust, broad-appeal content offerings
— Proven metrics for securing advertising dollars
— Positive cultural impact
— Embraced by late-stage adopters
— Advertiser credibility

Hold radio to the above checklist.  92% of the population has a radio – more households than own a TV. Radio’s distribution is elegant, wireless, and free. Streaming? Yes, radio has streamed to the car since 1938. How’s UCONNECT or APPLE PLAY working in your KIA? Buffering now? Bluetooth pairing? At-home streams cost about $1,000 for a computer, $100 a month for WiFi, $150 for software upgrades and repairs. Radio distribution: turn it “ON.” No startup audio service will match radio’s distribution system.

Mature means predictable. Content offerings on radio are understood, accepted, and quickly adjusted if not appealing. Audio start-ups are rarely run by execs with audio entertainment experience. Their execs tend to be recruited from two groups: techs and discoverers. Techs because somebody has to make it work. Discoverers because you would be shocked at how many audio newcomers were funded on the wacky premise that AM/FM fails to see how badly Americans want to hear brand new music! Lurking among workers within the streaming and satellite communities is the harsh prejudice that pros with actual radio experience are satanic dinosaurs.

Most start-ups flirt with doing good for the country, ie; positive messaging, lots of jazz or world music. AM/FM has hardcore positive impact witnessed by the fact that most public radio stations enjoy ratings dominance. No other medium – none – raises more money for community charities than AM/FM.

Driving a new product past the innovators, early adopters, early majority to late majority is the path to success in any industry. AM/FM reached late majority when Bing Crosby had his own show. How’s mom doing with Spotify?

Advertiser credibility: Procter & Gamble returned to radio in the early 2000s. Last year P&G landed near the top of radio advertisers. Procter has no sense of humor or time for nonsense. If P&G buys a lot of radio, end of story. Again.

Not legacy media. Proven media.

Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers.. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com.

Industry News

KSL-AM/FM, Salt Lake City Announces New Late Morning Show

Bonneville International’s news/talk KSL NewsRadio in Salt Lake City unveils a new late morning show titled “Inside Sources” and hosted by Greg Skordas and Dr. Holly Richardson. This comes after the recent departure of Dave Noriega and the announced retirement of Debbie Dujanovic whoimg together hosted the “Dave & Dujanovic” show. Dr. Holly Richardson is a former state legislator who currently serves as editor of Utah Policy and a columnist for the Deseret News. Greg Skordas is a defense attorney, former prosecutor, and former candidate for Utah Attorney General. Bonneville president and COO Tanya Vea says, “This reflects our commitment to provide Utahns with smart, solution-oriented news and analysis. Greg and Holly bring a rare depth of expertise, perspective, and connection to our community, and we’re thrilled to welcome them to the KSL NewsRadio lineup.” KSL program director Kevin Larue adds, “Our evolving lineup reflects what KSL NewsRadio stands for—credible voices, engaging conversations, and a deep connection to the community. No matter the topic or the time of day, our listeners know we have them covered.”

Industry News

Bengals and iHeartMedia Cincinnati Extend Deal

The NFL’s Cincinnati Bengals and iHeartMedia Cincinnati are extending their broadcast deal to run through the 2028 season. iHM says the broadcasts will continue to be heard on “one of the most powerful ‘triple-casts’ in the NFL, with a flagship station lineup of 700 WLW, 102.7 WEBN and ESPN 1530.” WEBN serves as the broadcast flagship stations for all Bengals games and WLW will carry all games for which there is no conflict with Cincinnati Reds baseball broadcasts.

Industry News

FCC Chair Carr Testifies Before House Subcommittee

Federal Communications Commission Chairman Brendan Carr testified before the subcommittee on financial services and general government yesterday and updated the committee on a number of issues, including his efforts to deregulate, saying, “Right now, the FCC is doing a top to bottom review of every rule, regulation, and guidance document for the purpose of eliminating unnecessaryimg regulatory burdens. We received great feedback from a range of stakeholders already and plan on eliminating onerous, antiquated, and unlawful requirements across the board.” Carr added, “And we have been delivering these results with a focus on efficiency. At the beginning of Fiscal Year 2025, the FCC employed 1,461 full-time employees. As of April 28, 2025, the FCC employed 1,383 full-time employees. The difference over the last six months can be attributed to many factors, including FCC employees who took advantage of the early retirement window opened by my predecessor, the deferred resignation program offered by President Trump, and natural turnover. The agency is well positioned to continue carrying out its statutory mission for the remainder of Fiscal Year 2025 and beyond.”