TALKERS News Notes
Season 11 of Katie Couric Podcast Debuts. iHeartMedia announces season 11 of the podcast, “Next Question with Katie Couric.” In this podcast, Couric talks with politicians, DC insiders, and journalists to uncover what’s worth attention (and what’s not). In the first episode, Couric speaks with journalist, documentary filmmaker, and best-selling author Chris Whipple, whose latest book “Uncharted” captures the human drama behind the 2024 election.
Irby Promoted at Baltimore Public Media. The corporation that operates non-commercial outlets WTMD and WYPR in Baltimore announces Danyell Irby is promoted to chief of content for both stations. Most recently, Irby served as executive director of news at WYPR, joining the organization’s leadership team in April 2020. Prior to that, she held multiple editorial and leadership roles at NPR, including anchor, editor, and senior supervising producer of newscasts.
YouTube with ads, SiriusXM talk channels, free versions of streaming audio sources, and podcasts. Breaking it down demographically, time spent with ad-supported sources is highest among Americans age 55+, with 75% of their audio time spent with ad-supported audio. While the 18-34 demographic spends the majority of its audio time with ad-supported audio sources, 46% of its listening time is spent with ad-free audio. Edison says, “The strength of ad-free audio with this age group is not surprising considering that younger Americans spend more time on platforms that make removing advertisements easy and not terribly expensive, such as Spotify and YouTube.”
public accounting firm for the fiscal year ending December 31, 2025 effective as of April 7, 2025. Urban One says there are no disagreements between it and Ernst & Young. Urban One does say that it reported “material weaknesses in internal control over financial reporting” that was disclosed the recent annual report, “some of which has been remediated.” The material weaknesses related to its own internal controls including insufficient information technology general controls. 
contributing their time, expertise, and resources. Honorees are true champions of service, demonstrating an unwavering commitment to fostering growth and progress within the industry. Spears was presented with the award by Erica Farber on Monday, April 7, at the MIW Lipstick & Lobster Dinner. MIW board president Sheila Kirby says, “Dan is the epitome of a leader who not only advocates for progress but actively makes it happen. His dedication to mentorship, industry collaboration, and fostering new events and opportunities for women is invaluable. We are honored to recognize his contributions with this award.”
Radio sells advertisers our listeners’ attention. For a hundred years, our inventory has largely been commercials. Now, as our wandering audience leads us to more revenue channels, are we hooked on spots?
Serious business coaches reveal that a common trait of successful people is their ability to immediately forget their failures and to move on. Next idea. Next project. Surrounded by seas of committees, forms, rules and mediocrity, effective leaders know that just trying something, regardless of the outcome, is the WIN. 
Hello from Las Vegas, ever-changing yet timeless. Here this week the NAB Show is “Powering the Next Era of Storytelling.” And it’s about time. While there is now a filibuster-proof U.S. Senate majority to require that cars include AM receivers, some AM stations are being shut off. Over the weekend millions took to the streets and this morning Wall Street braced for more. So, the vibe here is positively rejuvenating.
representative survey of over 4,000 people “identifies a significant identity crisis driven by the convergence of audio-only content and video formats popularized by platforms like YouTube and Spotify.” It shows: 1) 72% of Americans 12+ consider recordings of people discussing any topic on YouTube that are also available as audio-only shows elsewhere to be a podcast; 2) Advertisers face significant barriers to investment due to inconsistent standards, fragmented reporting, and unclear attribution; and 3) A clear, shared definition and interoperable measurement are urgently needed to realize podcasting’s full economic potential. Regarding defining podcasts, they propose new working definitions as follows: Podcast (noun): “An on-demand audio-driven program featuring episodic content across wide-ranging themes and formats. Traditionally delivered via open RSS and conversational in nature, it can include platform-based distribution and is commonly supplemented by video.” And Video Podcast (noun): “An episodic, on-demand program centered on spoken-word content, where synchronized visuals meaningfully shape the experience.” 
naming Thom Brennaman the station’s new morning drive host. Late last week, Mike McConnell told his listeners that he was retiring from the station and that Monday (4/7) would be his last day. Brennaman worked for WLW calling Cincinnati Reds games but stepped down after being caught on a hot mic uttering a homophobic slur during an MLB game on August 19, 2020. Brennaman has been working for the CW calling football games. 
comes after Woodward closed on the $4.3 million acquisition of four stations in the market from Neuhoff Media last fall. From that deal, the company spun WCVS-FM to Educational Media Foundation. Woodward’s Springfield market manager Kevin O’Dea says, “All of us at Woodward Community Media look forward to the addition of the Mid-West Family stations to our lineup here in Springfield. These four stations along with our current lineup including Channell450.com and our Digital Services will allow us to enhance our local commitment to our listeners, advertising partners and the Springfield and Central Illinois Community.
most listeners, based on a nationally representative survey that includes all publishers and podcasts. Triton Digital’s Demos+ audience profiles will also be added to the ranker, which lists the podcasts that most efficiently reach advertisers’ desired audiences, such as various demographic, socio-economic, lifestyle, and purchase intent segments. Triton SVP of measurement & analytics Daryl Battaglia says, “The combination of census-level download measurement blended with survey measurement provides the most comprehensive understanding of podcast audiences and their consumption habits. By adopting new methods to measure audiences and augmenting our current tools, we are enriching the podcast information available to advertisers so they can feel confident in reaching their target audiences.”
recovery efforts. The piece singles out WWNC personalities Mark Starling and Tank Spencer for “amplifying the messages of groups such as Valley Strong Disaster Relief” and more to keep the recovery information flowing. Spencer is quoted saying, “You don’t really notice until times of disaster what your community is really made of. They’re gonna make sure that everybody in that community, that nobody wants for anything.” Spencer adds that in the immediate aftermath of the storm, their work was crucial. “The access to the information saved lives. The only thing that was left standing was AM and FM radio, and I think there’s been a rediscovery of that.” 
ABX AM/FM radio creative study for RAB proves legendary marketing professor Mark Ritson was right; 2) Wear-out of AM/FM radio ads is virtually non-existent: Only two of 25,000 ads showed a decline in some creative effectiveness metrics. Two major creative effectiveness measures, branding and messaging, showed no wear-out; 3) The two ads showing differences were at the top end of cumulative spending and time in market: Two years in market and $8M+ of spend is where creativeness effectiveness might start to wane; 4) Repeat testing of 10 of the 12 longest running AM/FM radio ads reveals no statistically significant erosion; and 5) The giants of marketing effectiveness and creative testing conclude wear-out is non-existent: Take it from Les Binet/Sarah Carter, ABX, Kantar, System1, and Analytic Partners. 
transitioning to a conservative talk host in the early 2000s. Quinn started his radio career at KQV, Pittsburgh in the 1960s. Quinn partnered with Don Jefferson for the popular “Quinn and Banana” show on WKTQ in Pittsburgh from 1983 to 1992. The TribLIVE story notes that Quinn took a position at WRRK, Braddock, PA where he honed his conservative talk chops. He partnered with Rose Tennent and had a successful run with “The Warroom with Quinn and Rose” on iHeartMedia’s WPGB-FM, Pittsburgh as well as on satellite radio. 
been instrumental in the growth and success of our podcast portfolio, and we’re honored to elevate her into this expanded leadership role. Her creativity and strategic vision will drive our continued investment in digital audio and podcasting, advancing our content strategy, deepening our partnerships and delivering a premium experience for listeners and innovative solutions for advertisers.” Reis-Dennis joined Audacy in 2022, most recently serving as vice president of podcast content strategy and business development.
in Cape Town — in which the broadcasters shared ideas about better serving their communities, the broadcasters came together to record an original song co-written and produced by broadcast engineer Dr. Andy Gladding EdD (WRHU-FM and Salem Media Group New York). The song is performed by DJs from “Bush Radio” and WKZE, Red Hook, New York. 
radio services report in 27 languages serving audiences in 23 countries. On Thursday (3/27), the Trump administration reversed course and restored funding for the news organization two days after a federal judge temporarily blocked the closure saying the president can’t dismantle the organization created by Congress. According to a report in The New York Times, the administration also reinstated 33 employees at the Office of Cuba Broadcasting that targets Cuba’s Communist government. 
communicate directly with the Company’s management and directors regarding our views and concerns.” Gate City owns an almost 14% stake in Saga. Melby expresses Gate City’s concerns about Saga, saying, “Gate City’s decision to nominate directors was based on our belief that Saga was determined to pursue its Digital Transformation regardless of the negative impact the transformation could have on Saga’s profitability, cash flow, and share price. Our determination was made following careful analysis and nearly nine months of conversations with the Company’s senior leadership and Board. We repeatedly expressed our concerns 
that Saga lacked the expertise, and the competitive advantages required to succeed in the low-margin and highly competitive digital advertising space. The pursuit of the Digital Transformation would also divert time, attention, and resources away from the Saga’s core broadcast business, where Saga has competitive advantages and earns high incremental margins. Saga also failed to provide investors with any meaningful financial targets or metrics associated with the Digital Transformation including expectations for incremental revenues, costs, margins, and return on investment. Our recommendation that Saga partner with a digitally-savvy company with the capability and experience to execute Saga’s digital strategy without the added costs and risks associated with the transformation was also dismissed.” Melby’s criticism of Saga Communications’ business strategy continues, “In 2024, the Company’s station operating income fell 23.1% year-over-year to $21.1 million, the Company’s operating income fell 79% year-over-year to $2.4 million, and the Company’s operating profit margin fell to 2.1% in 2024 from 10.2% in 2023, a decline of over 800 bps. To make matters worse, this deterioration in financial results occurred during a presidential election year, when Saga should benefit from elevated levels of political spending. Our concern that the pursuit of the Digital Transformation strategy could detract from the Company’s highly profitable broadcast business also appears prescient. On Saga’s Q4 2024 earnings call, the Company noted that it generated $3.3 million in political revenue in 2024. Saga’s 2024 political advertising revenue declined 52% from the $6.9 million generated in 2020 (the last presidential election year) and also fell from the $3.6 million generated in the 2022 midterm election year. The Company’s two largest stations by revenue are located in the battleground states of Ohio and Wisconsin, calling into question the Company’s explanation that Saga’s stations were not in the correct markets. In addition to posting poor financial results, on March 18, 2025, Saga issued a financial filing stating that the Company would be unable to file its 10-K annual report in a timely fashion. This filing further highlights the potential challenges faced by the Company in executing the Digital Transformation.” 
stint, effective May 9. In a memo to fellow staffers, Abernethy says, “It has been a privilege to work alongside you during the past 10-plus years with the company, and for some, my 36 years in the industry. Each market, team and person I have had the pleasure to work with has made a lasting impression on me. I am incredibly proud of what we accomplished together and confident in your continued success.” 
operating income was approximately $38.6 million, an increase of 1.7% from the same period in 2023. Net loss was approximately $35.7 million for the quarter, compared to net loss of $11.0 million for the same period in 2023. Urban One CEO and president Alfred C. Liggins, III states, “Our Adjusted EBITDA of $103.5 million came in at the mid-point of guidance, helped by strong political advertising revenues in the radio division. The radio outperformance was offset by declines in both advertising and affiliate revenues at the cable TV segment, as audience delivery continued to underperform expectations. We are however seeing some stabilization in the first quarter cable TV delivery, which should help to mitigate the continuing decline of linear TV subscribers. First quarter core radio revenue demand weakened, with pacings down 13.6%, although the second quarter is showing signs of improvement, with core pacings currently down 1.7%.” 
establishment in 1970, the RTDNA Foundation has provided more than $1 million in scholarships and fellowships to about 600 aspiring journalists, fulfilling its role as the educational and charitable wing of the Radio Television Digital News Association. Some have gone on to become reporters, producers and news directors, covering local and national issues that matter to their communities. Others have ventured into related professions, such as White House speechwriters, media regulatory attorneys and journalism educators. Several former recipients have also contributed to RTDNA’s leadership by serving as board members, while many have been honored with prestigious Murrow Awards.” 
NAB says, “Local radio stations provide trusted news, sports and entertainment to their communities free of charge, but stations’ ability to do so would be greatly threatened if faced with a new performance tax, on top of the hundreds of millions of dollars local stations already pay each year in copyright and streaming fees.” The second resolution calls on legislators to support the AM Radio for Every Vehicle Act that would ensure the continued availability of AM in all newly manufactured vehicles. NAB president and CEO Curtis LeGeyt comments, “On the heels of an incredibly successful State Leadership Conference, where over 560 local TV and radio broadcasters traveled to Washington, DC to meet with lawmakers on Capitol Hill, congressional support for local radio is strong. State broadcaster associations play a pivotal role in our advocacy efforts, and I am proud to see the collective unity behind these resolutions.”