Industry News

TALKERS News Notes

Cumulus Media announces that it will host a conference call on Thursday, April 27 at 8:30 am ET to discuss its first quarter 2023 operating results. A press release containing a summary of these results will be issued before the call at approximately 8:00 am ET.

PodcastOne announces that it has acquired the network distribution and advertising sales rights to the podcasts, “I’ve Had It” hosted by Jennifer Welch and Angie “Pumps” Sullivan, as well as “Causing a Scene with Sara and Natalie” hosted by Sara Gretzky and Natalie Buck.

Industry News

Changes in Executive Positions at Audacy

Audacy chairman, president and CEO David J. Field announces that Audacy president of sports Mike Dee is leaving his full-time position with the company and EVP and head of corporate business development Tim Murphy is exiting the company. Dee is transitioning to a new role as a senior advisor to the company. Field says, “During his tenure, Mike spearheaded our company’s foray into the rapidly growing sports betting space, including his work establishing record-breaking, multi-year partnerships with FanDuel and BetMGM, acquiring BetQL and the launch of the BetQL Network. Mike approached me in February about redefining his role within Audacy, where he could continue contributing but free up some bandwidth to pursue other professional interests.” Regarding Murphy, Field says, “Tim has been with Audacy for 15 years, playing a critical leadership role. Early in his tenure, he was the visionary behind WEEI.com, a landmark radio digital platform that blazed a new trail of innovation for its time… Tim has led corporate business development and provided outstanding leadership with key strategic, entrepreneurial, and industry partners and customers. Tim helped lead a number of important company business initiatives and technological, digital, and enterprise enhancements, including spearheading Audacy’s expansion into the podcasting space – developing strategy, and driving the acquisitions of Cadence13, Pineapple Street, and Podcorn. He has also played an important leadership role in working in collaboration with NAB and others on industry issues.”

Industry News

Edison Research & NPR: “Hit Play, Boomer!”

By Holland Cooke
Consultant

“They have the time and tools to listen, they like spoken word contest,” and Edison Research president Larry Rosin reminds us, they’re big-money consumers.

Baby Boomers – born between 1946 and 1964 – are now age 59-77.  Those 55+ comprise 30% of total USA population.

Per Edison’s ongoing “Infinite Dial” research, and with data and listener videos captured for this study done with NPR:

— 55+ consume more than 3 hours and 39 minutes of audio PER DAY. And 78% own a smartphone. And “Boomers listen to way more radio than do their children and grandchildren.” And they’re “adopting online audio.”

— Nearly 2/3 of Boomers’ audio is consumed at home. “Only about a third of that group is still working…they have the time to listen to podcasts.” And home is the #1 podcast listening location.

— But compared to 25-54s, they’re podcast consumer laggards. Rosin sees opportunity: “They’ve entered the top of the sales funnel.”

Compared to 25-54s, Boomers are podcasting laggards.

— Many Boomers think podcasting is a time-shifted radio show.

— “Overwhelmingly,” 55+ podcast listeners prefer news-related podcasts.

— We need to explain how-to-listen better than “available as a podcast” and wherever-you-get-yours.

Broadcasters and podcasters: Know how busy you are, I don’t make this recommendation casually. It’s well-worth your time to see the on-demand replay of this informative webinar.

Now I’m off to fabulous, fabulous Las Vegas for the 2023 NAB Show. Look for my convention notes here next week.

Talkers contributor Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author “Multiply Your Podcast Subscribers, Without Buying Clicks,” and the E-book and FREE on-air radio features “Inflation Hacks: Save Those Benjamins;” and.  Follow HC on Twitter @HollandCooke

Industry News

Podcast Radio Announces New Production House

Podcast Radio announces that it is launching a new production house to “create, promote and distribute podcasts alongside its radio stations.” The company says, “The new venture will provide end-to-end bespoke podcast production solutions to brand partners worldwide. Suitable podcasts will be made and distributed on Podcast Radio itself and other platforms such as Apple, Spotify and Google. Podcast Radio will also provide promotional opportunities by way of advertising campaigns and on-air interviews with the podcast host or contributors.” Company founder and CEO Gerry Edwards adds, “This is a natural extension of what we do. We’ve made our own Podcast Radio Originals for some time, but we now want to extend our extensive production skills to brand partners as well.” Podcast Radio intends to take podcast content to radio listeners. It plans to begin distributing a 24/7 American version of its programming to radio stations and groups across the US beginning soon. To that end, it has partnered with New York-based KMG Networks to syndicate the programming.

Industry News

Salem Media Group Announces Specials for Florida Broadcasters

In the aftermath of iHeartMedia’s firing of longtime WFLA, Tampa morning personality Jack Harris, Salem Media Group had considered bringing Harris on one of its Tampa-area signals to allow him to say goodbye to his listeners. Now, the company says that due to Harris’ non-compete, it will wait until the fall to present the special show. Salem Tampa general manager Barb Yoder says, “When I read that Jack Harris regretted not having the opportunity to say goodbye to his fans at the end of his most recent morning show, it really touched my heart. I’ve been in broadcasting for many years as well and though he’s been on a competing radio station, I’ve always admired and respected him and the way he connects with the Tampa Bay community. So, to honor Jack we were going to devote one of our morning shows on ‘The Answer’ Tampa and Sarasota for a Jack Harris Tribute.” Salem is hosting another recently let go Tampa host as former “Q105” personality Mason Dixon will appear on its “Faith Talk” stations on “The Bill Bunkley Show” today (4/14) from 4:00 pm to 5:00 pm.

Industry News

NPR to Stop Using Twitter Feeds

NPR’s David Folkenflik reports that the public media organization will cease putting up fresh content on its 52 official Twitter feeds after the social media platform labeled NPR as “state-affiliated media” which it also uses to label propaganda from places like China and Russia, before changing the label to “government-funded media.” NPR has responded to the new label saying it is “inaccurate and misleading, given that NPR is a private, nonprofit company with editorial independence. It receives less than 1 percent of its $300 million annual budget from the federally funded Corporation for Public Broadcasting.” NPR CEO John Lansing is quoted saying the company is “protecting its credibility and its ability to produce journalism without a shadow of negativity. The downside, whatever the downside, doesn’t change that fact. I would never have our content go anywhere that would risk our credibility.” Read the full story here.

Industry News

IAB: Digital Ad Revenue Growth Slows

The IAB publishes its IAB Internet Advertising Revenue Report: Full Year 2022 and concludes that “after record-breaking growth in 2021, internet advertising revenue has slowed but still delivered double-digit growth in 2022. Between 2021 and 2022, internet advertising revenues grew 10.8% year-over-year totaling $209.7 billion and overall revenues increased $20.4 billion YoY. Q1 saw the highest growth of 21.1% followed by Q2 at 11.8%, resulting in ad revenues for the first half of the year surpassing $100 billion for the first time. Revenues slowed in Q3 (8.4%) and Q4 (4.4%).” IAB CEO David Cohen comments, “After unprecedented growth in 2021, we expected more moderation in 2022. Economic uncertainty, geo-political unrest, a shifting regulatory environment and addressability changes have all contributed to revenue growing at a slower pace. Looking ahead, there is definitely still growth to be had, but it will be harder to achieve and likely less than we have become accustomed to.” Read more here.

Industry News

Michael Harrison Guests on “Chachi Loves Everybody” Podcast

Benztown, a global leader in radio imaging, voiceover, programming, podcasting and jingles, announces the release today (4/13) of two new episodes of “Chachi Loves Everybody,” an original podcast produced by Benztown and featuring Benztown president and audio brand builder Dave “Chachi” Denes. The first new episode features Chachi’s recent chat from Benztown’s Los Angeles studios with Michael Harrison, founder and publisher, TALKERS.  In the second new episode, Chachi talks to Wayne Johnson, founder and owner of Rockaway Records in Los Angeles.

“Chachi Loves Everybody” takes listeners with Denes – better known as “Chachi” – as he sits down for candid conversations with radio’s legends, master brand builders, up-and-comers, and innovators in the burgeoning audio space, revealing the true stories behind their successes and their insights into building iconic brands through audio. According to Harrison, “Chachi is one of the most effective media platform interviewers I’ve ever encountered. He pulled stuff out of me that I’ve never said publicly. Radio freaks are going to love this podcast.”

Today’s Benztown press release states: Before founding TALKERS, radio innovator and thought-leader Michael Harrison worked at legendary radio stations from coast-to-coast, including WNEW-FM in New York, KMET in Los Angeles, KRPI in San Diego, WTIC in Hartford, CT, and WCBS-FM in New York. He also founded the AOR format, hosted several syndicated shows, and was the first managing editor for Radio & Records. Harrison has been a columnist for Billboard, a radio station owner, and member of the band Gunhill Road.

Harrison shares with Chachi and his listeners:

— How he started his career by creating one of the first progressive rock radio stations on Long Island with his colleague Richard Neer

— What it was like to work in NYC radio for three different formats at once – and teach at NYU at the same time

— About his move to San Diego and his instrumental role in the creation of the AOR format

— Stories behind the syndicated shows he hosted and what it was like working with Norm Pattiz in the early days of Westwood One

— How he published his own radio/music charts in his Goodphone publication and being bought out by Billboard

— Moving to talk radio and founding TALKERS magazine, TALKERS.com and the TALKERS Convention

— Joining the band Gunhill Road and releasing music with them

— What the radio industry must do to stay relevant

— And more!

Listen to the new podcast episodes here.

Industry News

Yesterday’s (4/12) Top News/Talk Media Stories

The intelligence leak that made public classified Pentagon documents regarding Ukraine, Russia and U.S. allies; the court rulings affecting the abortion pill mifepristone; Fed economists predict a “mild recession” for the U.S. later this year; Tennessee state rep Justin Pearson is returned to the legislature after being ousted for taking part in a gun control demonstration; the aftermath of the deadly Louisville shooting and the topic of gun control; the Russia-Ukraine war and the video that purports to show a Russian soldier beheading a Ukrainian soldier; the legal matters facing former President Donald Trump; U.S. Senator Dianne Feinstein leaves committee to recuperate from shingles as some fellow Democrats request her resignation due to her absence; and jury selection to begin in Dominion Voting vs FOX News case were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

WFAN, New York Host Rick Wolff Dies

WFAN, New York listeners and the industry are mourning the passing of the station’s Sunday morning “The Sports Edge” host Rick Wolff, who died after a brief battle with brain cancer at age 71. Coverage of his death at NJ.com notes that Wolff was a Harvard graduate “with a master’s degree who dispensed common-sense advice to parents and coaches during his WFAN weekend show.” The family’s obit states, “To know Rick or Dad or Pops was to love him. He was wise, thoughtful, sharp, funny, incredibly smart, and truly just a wonderful person. In his honor, please remember to never give up on your dreams. He never did, even after so many of them had come true.” Read the NJ.com story here.

Industry News

TALKERS News Notes

RAB, BMI, and Mentoring and Inspiring Women in Radio, Inc announce that the 15th annual Rising Through the Ranks program is open for applications. It begins on August 1 with one virtual event from 12:00 pm to 3:00 pm ET prior to the participants meeting in person August 8 – 10 in Nashville. As in years past, BMI will offer 20 scholarships for this year’s program. The scholarships will cover the cost of the professional development course, which is geared toward fostering and educating the current and emerging female radio managers in broadcast radio. MIW board president Ruth Presslaff says, “Rising Through the Ranks continues to be a foundational part of the professional development of so many women. It is a transformative experience that MIW is so proud to be part of, along with the RAB and BMI. It’s also a whole lot of fun. Once again, we encourage women to apply for this wonderful opportunity and stay focused on rising through this industry.”

WBUR announces that NPR’s Beijing correspondent Emily Feng is the winner of the 2022 Daniel Schorr Journalism Prize for her “The Black Gate” story that debuted on NPR’s “Up First” podcast. For the story, Feng worked with language rights activist Abduweli Ayup and producer Phoebe Wang to examine China’s treatment of Uyghurs and other Muslim groups by following one man’s quest to reunite with his wife and children who’ve been detained by Chinese authorities.

Industry News

Broadcaster Stephen Trivers Passes at 83

Retired Fairfield Broadcasting president Stephen C. Trivers passed away on Monday (4/10) at 83 after an extended illness. Trivers’ business partner Bill Wertz writes: “He had a remarkable career spanning six decades. He started in Atlanta and worked with a young Bill Drake. His Susquehanna Broadcasting tenure started at WICE-AM in Providence, Rhode Island. That led to a promotion to the company headquarters in York, PA. He led the early FM expansion for the company with stations in Toledo, Cincinnati, Canton, and Indianapolis. He and I worked together in York for three years before starting our own Fairfield Broadcasting Company.” In the 1980s, Trivers and Wertz also partnered in beautiful music format syndicator Kalamusic.

Industry Views

Pending Business: How Would Elon Musk Price Radio?

By Steve Lapa
Lapcom Communications Corp
President

Theory vs. practice is always a fun exercise. What happens when someone is bold enough to step out and break the mold to achieve their goals? Do you stop and learn, or do you simply stay in your comfort zone and take a pass?

The headline was “Tesla Drops Prices Again” and they beat their quarterly sales goal. Do you drop your prices to make your sales goals? We are not talking about summer specials, weekend paid programming, or sports packages. Tesla made flat-out price reductions to roll the dice on volume, confident in the product and the marketplace to drive volume for the second time this year.

Ever visited a Tesla store? You will be shown a price card. Every time I asked a question, they tapped a keyboard. No real selling, just facts. Let us do a deeper Tesla-style analysis.

 

Why drop prices when you have nearly two-thirds of the EV market? Is it because your competition is gaining on you? Because you will miss your quarterly projections and you don’t like losing? Because an incentive to buy is about to expire (government credit)? Because you are a world class disruptor? Because you know by lowering prices you will own the news cycle? Because there is still room for old school price wars to stimulate demand and distract the competition?

Survey says, all of the above. How about the opposite? What if Tesla’s strategy was like what most of the radio managers and sellers reading this article would do? The “urgency” trigger. “Buy today, because prices will go up on ______.” The radio/audio “urgency” pitch strategy is so predictable – seasonal, political window, a change in management policy, sell-out level. Heck, Teslas are on back order and they still dropped prices. WWED? What would Elon do? Probably fire us via Twitter. Back to earth and our highly competitive radio/audio world. Here are the takeaways.

— Know your competition. My current experience in one of America’s largest radio markets is price strategy IS driving volume and helping a great radio station make goals. The higher-rated competitor is standing still as the business shifts.

— You don’t have to be loud to be a disruptor. Sitting Bull won by knowing how to sell his idea. He organized, collaborated and was patient. He won by quietly disrupting then got loud when the timing was perfect.

— Do your homework. “Urgency” as a price lever has been around since the Mad Men ran Madison Avenue. Have you ever reviewed how your urgency plan can be maximized? Or is the strategy played out?

— Who Cares? If you lower rates today until New Year’s Eve, will the rate reduction create enough local market buzz to drive the volume to beat your goals? You can always raise rates once your foundation is comfortably in place. Oops! Did I just demonstrate real world grid card selling?

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com. Steve Lappa will be moderating the “Generating Revenue” panel at TALKERS 2023 on Friday, June 2 at Hofstra University.

Industry News

Jon Kurland Named EVP at iHeartMedia

iHeartMedia appoints Jon Kurland to the EVP of business affairs and chief entertainment counsel position. The company says that in this new role, Kurland will lead iHeartMedia’s business affairs team and focus on strategic deals and relationships with the company’s podcast, music, entertainment and new media partners. He will be responsible for business and legal affairs across the company’s divisions including multiplatform assets, digital audio and tentpole events. In addition, Kurland will oversee the company’s entertainment legal functions across podcasts, live events, and new media initiatives as well as its music licensing strategy, including maintaining and renewing all music industry licenses for iHeartRadio’s digital services and performance licenses through PRO agencies.  iHeartMedia EVP and general counsel Jordan Fasbender says, “Jon’s vast experience and dealmaking skills in the audio industry will be incredibly valuable as we continue to innovate and expand our partnerships and opportunities that leverage and enhance iHeartMedia’s position as the leading audio company in the U.S.” Kurland joins iHeartMedia from Amazon, where he served as senior corporate counsel in the Global Media & Entertainment group.

Industry News

Michele Mitchell Gets VP Stripes at Neuhoff Media

Neuhoff Media announces that Michele Mitchell is promoted to vice president – content and digital strategy. Mitchell has been with the company as head of digital operations & strategy since 2012. Neuhoff says the new position aligns with her leadership responsibilities for the Illinois and Indiana based company. It adds, “Michele has been an integral part of our team for several years and has consistently demonstrated a deep understanding of the media industry, coupled with a passion for innovation and excellence. As VP of content and digital strategy, Michele will continue to work with our content and digital teams while collaborating with each local market’s leaders to drive our company’s vision forward. Her extensive experience in digital strategy, content creation, and audience engagement will prove invaluable as we continue to grow our business and adapt to an ever-changing media landscape.” Mitchell says, “I am honored to take on this new role and continue working alongside the talented teams at Neuhoff Media. I am excited to bring my experience and passion for content creation and digital strategy to this new position, and I look forward to helping Neuhoff Media continue to thrive.”

Industry News

TALKERS News Notes

Emmis Communications CEO Jeff Smulyan will be interviewed by Skyview Networks CEO Steve Jones on Wednesday (4/12) at 7:00 pm ET as part of the “Great Minds, Great Conversations” series sponsored by Adelphi University. The live, one-hour free webinar will cover Smulyan’s expansive career as an entrepreneur who launched WFAN, New York – radio’s first all-sports talk station – joined the exclusive MLB owners’ circle by acquiring the Seattle Mariners, and built a TV station portfolio. He will reveal hard lessons learned that can benefit today’s entrepreneurs. You can register here.

SiriusXM’s says its bipartisan political and news channel tweaks its program schedule. It says, “With the 2024 presidential race already underway, host Laura Coates will now kick-off coverage of the day’s breaking news from SiriusXM’s Washington, D.C. studios, with host Julie Mason returning to afternoons on the newly rebranded ‘The Julie Mason Show.’ Coates, who also serves as CNN’s senior legal analyst and host of ‘CNN Tonight,’ will continue to use her prosecutorial skills to analyze the top stories from a legal perspective.” Sirius XM says Mason is a veteran Washington journalist in her 12th year with the company. It adds, “Mason’s program will feature interviews with a compelling mix of journalists, strategists, and other politicos, as well as politicians from both sides of the political aisle. Mason will also host regular Town Hall events from SiriusXM’s Washington studios, as well as other locations.”

Industry News

LiveOne Regains Nasdaq Compliance

LiveOne – the parent company of PodcastOne – announces that it has received formal notice from the Listing Qualifications Department of the Nasdaq Stock Market that it has regained compliance with the minimum bid price requirement set forth in Nasdaq Listing Rule 5550(a)(2). The notice indicated that it is a result of the closing bid price of the company’s common stock having been at least $1.00 per share for a minimum required number of consecutive business days. Separately, today (4/7) is the date that LiveOne has set for spinning out PodcastOne as its own publicly traded company.

Industry News

Talk Host Jack Harris Vows to Return to Tampa’s Airwaves

After being let go from his two-hour morning drive show on iHeartMedia’s news/talk WFLA, Tampa last week, longtime market talk radio personality Jack Harris says he’ll return to the air in the market. The 81-year-old Harris tells the Tampa Bay Times that there is interest from other broadcasters but the six-month non-compete in his iHeart contract prevents him from working elsewhere right away. Harris says he didn’t get the chance to do a farewell show – something iHeartMedia West Florida president Chris Soechtig denies. Salem Media Group says it’s offered to host a farewell show on its crosstown news/talk WGUL “AM860 The Answer,” but also doesn’t want Harris to get into a legal tussle. Read the whole story here.

Industry News

Cox Media Group Names Clay National Sales Manager

Cox Media Group appoints Andrea Clay national sales manager for CMG Radio. Clay was most recently national sales manager for Beasley Media Group. In her new role with CMG, Clay will be responsible for working with clients in the Atlanta, Athens and Jacksonville markets. CMG VP of national sales Jodi Rainey comments, “We are thrilled to have Andrea join our team. Her expertise and leadership will be instrumental in driving growth and innovation across our national sales efforts.” Clay says. “I am honored to join the team at CMG and look forward to contributing to the company’s continued success. I am excited to work with CMG’s talented national sales team and partner to deliver results for our clients.”

Industry Views

How to Bounce Back and Get a Job

By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, Sterling on Sunday

A shocking number of highly qualified broadcasters have lost their jobs.  The venture capitalists that financed the big radio companies are the people who should be fired, but that’s the next column. Let’s get you a job.

When you lose a job there are three actions that will help you land the next job.

— For the first few days, say nothing. Don’t post on social media, don’t answer the phone. You will say something very wrong.

— Every word from you should be that the company that fired you is a great company and you were proud to be there.

— File for unemployment. It’s your money.

Get the Job

— Resumes are a waste of time. I’ve never written one. Focus on the exact job you want, identify the decision maker (which is never in HR) and study. Learn everything you can about the target company and their problems. Write a solution plan. Identify exactly how you can be of service to your potential employer.

— Go to the gym. Just go. A lifetime of pizza delivery doesn’t look great! Get busy. The busier you are the faster you’ll get the job you want. Goodwill, the Salvation Army, and Dollar Tree will hire you today. Get into the stream of work life, it will change your energy.

— In your solution plan, write out how you will help your new employer. The more knowledge you show of your “new” job and company, the more flattered and impressed the decision-maker will be. No one will hire you because you need a job, they will hire you because you will solve a problem. Your plan and solutions will probably be very wrong. It doesn’t matter. You have demonstrated a sincere, studied interest in the company and have made a remarkable effort. Then they have to deal with you. A plan in a three-ring binder cannot be filed. Your plan will sit on the top of a credenza and every time an exec walks into that office, there you are at eye level!

— When you get the interview, show up 20 minutes before the meeting (not an hour). Check out in advance how the employees of the company dress and dress like that. This is no time for self-expression. After the interview, send thank you notes to everyone you met on real paper with a real postal stamp, no emails.

— The goal is to start doing the job weeks or months before you are actually hired. Bring a sales order. Write a positive critique from a listening monitor. Show up at a remote and help.

— TIP. Your odds of landing a job are much greater if you aim for one in the city where you now live.

— Go to the gym.

Walter Sabo was the youngest Executive Vice President in the history of NBC. The youngest VP in the history of ABC. He was a consultant to RKO General longer than Bill Drake. Walter was the in house consultant to Sirius for eight years. He has never written a resume. Contact him at walter@sabomedia.com. or mobile 646-678-1110. Hear Walter Sterling at www.waltersterlingshow.com. Meet Walter Sabo at TALKERS 2023 on Friday, June 2.

Industry News

Failla Making Impression on “Gutfeld!” Will Speak at TALKERS 2023

Radio has been getting a lot of love lately from the TV side of FOX.  FOX News Radio syndicated midday star Jimmy Failla (center, above) has become the “go-to” guy as fill-in host on FOX News Channel’s wildly successful late night “Gutfeld!” show (starring Greg Gutfeld). One of Failla’s guests on last night’s appearance was fellow syndicated FOX Radio talker Guy Benson, also a rising star in the industry. Both Failla and Benson will be appearing as speakers at the forthcoming TALKERS 2023 on Friday, June 2 at Hofstra University.  Failla will be reprising his popular role as one of the opening speakers at the event performing his unique blend of comedy and social satire specifically focused on talk industry issues. TALKERS publisher Michael Harrison says, “Jimmy gets the conference off and running on such a wonderfully upbeat note. He’s become a tradition!  Our attendees love him.” Pictured above (l-r) are: FOX Business Channel’s Brian Brenberg, Gutfeld! personality Kat Timpf, Failla, Benson, and commentator Morgan Ortagus.

Industry News

Rainey Rises to VP National Sales for CMG

Cox Media Group promotes Jodi Rainey from director of national sales to vice president of national sales for the radio business. In this new role, Rainey will oversee national, network, and political sales for CMG’s 52 radio stations in 11 markets. CMG says Rainey “came to CMG in 2001 and brings nearly 25 years of industry experience to the national sales team. Along the way, she’s cultivated a track record of success in sales and sales leadership and has produced consistent share growth and exceeded revenue goals across multiple CMG markets.” CMG Radio EVP Rob Babin comments, “Jodi is an outstanding leader and strategic thinker, and she’s passionate about delivering results for our clients. She has a deep understanding of our business and our clients, and I’m confident she’ll continue to deliver exceptional results while leading our national sales team.” Rainey says, “I’m honored to have the opportunity to work with an already successful team that includes talented and experienced leaders. We’ll continue to be laser-focused on delivering results for our clients, creating growth for CMG, and positively impacting the listeners and communities across our markets.”

Industry News

“On Purpose with Jay Shetty” Joins iHeartPodcast Network

iHeartMedia announces that the health and wellness podcast, “On Purpose with Jay Shetty,” joins the iHeartPodcast Network. The press release says the mission of the podcast is “to reach people in today’s global, hyper-connected world – as 1 in 4 people have suffered from loneliness and depression – the biggest factor this generation has ever faced. Despite the pandemic pushing people into overload, creators like Jay Shetty have opened up their heart, mind and platform to reinforce today’s greatest lesson – that vulnerability is a great strength and that people are stronger together.” Shetty comments, “‘On Purpose’ is on a journey to help make people happier, healthier and more healed. Through insightful and vulnerable conversations with icons, experts and cultural figures and weekly workshops, ‘On Purpose’ is dedicated to giving our community the habits and tools to live a more fulfilling life. I’m so grateful for our loyal and ever-growing community who come back every day to listen, learn and grow. As the podcast has scaled globally it made perfect sense to join together with the number one podcast publisher – iHeartMedia. We are so excited for this new chapter for ‘On Purpose.’”

Industry News

Pending Business: Attracting New Recruits

By Steve Lapa
Lapcom Communications Corp
President

Ask any sales manager what the #1 challenge they face is and nine times out of 10 the surprise answer is not “more business.” Generating more business takes a well-oiled machine that starts and ends with a focused, well-trained sales team. And therein lies the challenge question I hear every week. “Where can I find more good salespeople?”

With all the sophisticated technology available today – from Zoom and Teams to data mining and social media – it is hard to comprehend why any viable radio station would have difficulty recruiting “good salespeople.” I rarely faced that challenge in any of the markets where I worked. No matter what the ownership structure or market size – from Buffalo to San Francisco – recruiting and retaining “good salespeople” was only an occasional problem.

If you are a manager at any level, in any market, responsible for recruiting and training “good salespeople,” you may never view the task the same way again if you follow these six simple steps:

1)         Recruitment should always be on your “To Do” list. Always, period, the end. Like the sun rises every morning, recruitment is a regular part of your day.

2)         Times are changing, build your bench. If your sales team is a mix of generations, any given team member may decide to move on for reasons you may not understand. Be prepared. Turnover happens, don’t be ambushed.

3)         Do you have a written profile of the ideal candidate for sales? Sound crazy? Try it right now. What are the three must-have qualities of every successful seller on your team? Those qualities may now be changing with newer digital, social media, and programming changes.

4)         Is your compensation structure competitive? This is one of my favorites. Depending on ownership you may or may not have the degree of flexibility you want. However, you may find a friendlier structure through performance incentives.

5)         Would you trust members of your current team to interview a candidate? I used the technique often over 15 years. Sometimes the culture in your sales department is unique or you may feature team performance incentives. The power of teams is a proven winner in most businesses.

6)         Are you plugged in to the new-think of today’s entry-level seller? Here are some current facts that may change your view of recruiting younger sellers:

   a) A study at the University of Chicago showed 56% of Americans think a college degree is not worth the money. Wow, is that different from most job postings!

b) As job markets become unpredictable, 97% of graduating seniors are open to alternative careers, as in not their major, this according to a study by iCIMS.

Finding “good salespeople” should never be viewed as a management headache. Once you make the commitment, the next great seller could be your next interview.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com. Steve Lapa will be moderating the “Generating Revenue” panel at TALKERS 2023 on Friday, June 2 at Hofstra University.

Industry News

Monday Memo: Dominion v. FOX News

By Holland Cooke
Consultant

In Dominion Voting Systems’ $1.6 billion lawsuit, testimony and internal communications demonstrate that FOX News management and talent privately doubted election fraud claims they were broadcasting. Tucker Carlson messaged Laura Ingraham: “Sidney Powell is lying by the way. I caught her. It’s insane.”

Several FOX News Radio affiliates have asked what impact these disclosures have on station credibility.

 My advice: Your affiliation remains a franchise.

— 21% percent of FOX News viewers do say they trust the network less following the release of evidence in the Dominion case, per Maru Group poll commissioned by Variety. This is notable because FOX is not reporting the story, citing that it is the defendant; and because few minds change, generally, in divided America. We choose to believe what we choose to believe, and FOX simply got caught pandering.

— Trump loyalists are especially dug-in. His legal problems galvanize supporters’ view that he’s persecuted. At CPAC he proclaimed, “I am your retribution.”

— Affiliates: The FOX brand is your asset. To my ear, FOX Radio on-hour/half-hour newscasts report the same facts as ABC or CBS Radio newscasts. I haven’t tested this, but I’d bet a Martini at the Palm that reading transcripts – side-by-side with ABC or CBS Radio copy – the target demo’ couldn’t tell which-is-whose. But listener complaints – rooted in distrust that ABC and CBS are the proverbial “Mainstream Media” – caused several of my client stations to switch to FOX. Reaction was positive.

— Think car radio and assure listeners that they can “get a quick FOX News update” on-hour/half-hour “throughout your busy day.” “Because news that matters to you is changing fast,” listeners will want to “stay close to the news.”

— Bottom line: Unless the financial consequence of these legal actions drives FOX News out of business, hang in there.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features “Inflation Hacks: Save Those Benjamins;” and “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books.  Follow HC on Twitter @HollandCooke