Industry News

LABF to Present Webinar Series

The Library of American Broadcasting Foundation is presenting a webinar series titled “LABF Radio & Podcast Power Session.” The series was created by Benztown president and LABF board member Dave “Chachi” Denes with support from the Broadcast Education Association (BEA) and theim University of Maryland. Industry experts presenting in the three-part series include: programming with consultant Mike McVay; promotion and marketing insight with Benztown marketing director Susan Aksu-Magarian; and behind the scenes of owning a station with Emmis CEO Jeff Smulyan, among others. Denes says, “I was honored to lead the ‘LABF Radio & Podcasting Power Session,’ and I want to thank the incredible talent and executives that participated for their contributions and presentations as well as technical producers, Robby Gessel and Trevor Adams. We have high hopes that this session will prove valuable to students and ignite their enthusiasm for the radio and podcasting mediums that hold a special place in our hearts.”

Industry Views

Monday Memo: Beware the Banter

By Holland Cooke
Consultant

imRadio talkers: What is this hour about? How will listeners benefit from listening? And how long do you expect them to wait to hear that?

To quote Jerry Seinfeld…

“There is no such thing as an attention span. This whole idea of an attention span is, I think, a misnomer. People have an infinite attention span if you are entertaining them.”

Are they entertained hearing about your weekend? About your sidekick/board-op/screener’s weekend? By a long, self-amused, produced show intro? Or are they quickly engaged, by your invitation to weigh-in-on topic du jour? Or by your offering them Q+A access to a guest who can address their concerns?

What if they believe the promos?

 As each day’s news causes us all to wonder “What NEXT???” smart stations methodically invite on-hour listening appointments, for “stay close to the news… a quick update, throughout your busy day.” Whether that’s a network feed or a local newscast, whoever delivers it reckons what is relevant to the lives of the mentally busy, in-car listeners our advertisers want as customers. In consultant-speak, it’s “take-home pay” for tuning-in.

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They may listen mostly to other stations that play music, but those stations aren’t as informative. So – as the weather forecast signals the end of that on-hour update – can you freeze the driver’s index finger in mid-air between the steering wheel and the button for “Kiss” or “Magic” or “Cat Country?”

 Does your A-block rock?

Most common miscalculation I hear? Extended banter before the first break. A-block ends with (finally) a specific, inviting call-in proposition or teases the guest coming up… after the break, when the show really begins.

Better: Tee-up what’s-up immediately as the hour begins. Try this: Make the very first thing you say a question which includes “you” and/or “your.” Then say hello, and swap takes on that topic with your sidekick/board-op/screener.

One warning: Sounding so-quickly-engaging may divert your screener. The phone’s already ringing.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Your Trusted Voice: How to Attract New Clients More Efficiently than Competitors Who Spend a Fortune on Advertising.” Follow HC on Twitter @HollandCooke

Industry News

TALKERS to Present Webinar on Protection Against Ransomware and Other Cyber Attacks for Radio Stations and Media Companies

Ransomware, the most common cyberattack, occurs worldwide more than 37,000 times each hour and the “Business Email Compromise,” a common scam targeting companies, is attempted approximately 156,000 times each day. The cost of these attacks is huge financially, but the losses due to scams and cyberattacks extend far beyond the funds stolen or required to remedy the problems after they occur. Downtime, data depletion, extortion demands, funds stolen by scams, reputation damage, and loss of intellectual property are all sources of extreme damage to media companies and radio stations which can be even worse when you factor in possible legal liability for failure to comply with proper cybersecurity standards. Radio and media companies, large and small, have been particularly hard hit by this growing criminal activity in recent years.

TALKERS, in conjunction with Scamicide (www.scamicide.com), is presenting an exclusive webinar forim radio and media company personnel focusing on where broadcasters are vulnerable and steps that should be taken to become more secure as well as comply with federal regulations. The 90-minute webinar will take place on Friday, October 20 at 2:00 pm ET.

This information-packed session will be conducted by Scamicide founder and TALKERS legal editor Steven J.J. Weisman, Esq. According to Weisman, “When it comes to the danger radio stations and media companies face from scams and cyberattacks, things aren’t as bad as you think. They are far worse.”

Weisman continues, “Your companies are further vulnerable through the many ‘Internet of Things’ devices, such as your internet connected copier and other devices, remote workers and third-party vendors, all of which become attack vectors. Making the situation even worse is the business model of sophisticated cybercriminals who sell and lease on the ‘Dark Web’ the complex malware they create to less sophisticated cybercriminals and now, through AI and deep fakes, cyberattacks and scams have become more effective.”

Steve Weisman is an attorney and a college professor at Bentley University in Boston where he teaches White Collar Crime and Media Law. He’s a prolific author and one of the country’s leading experts in scams, identity theft, and cybersecurity. Scamicide, which he founded, provides daily updated information about the latest scams, identity theft schemes and cybersecurity developments. Scamicide was named by The New York Times as one of the three best sources of information regarding COVID-related scams. Weisman is a frequent speaker and consultant regarding scams, identity theft, and cybersecurity. He was a consultant in an Equifax data breach class action and more recently advised Meta in regard to scams related to its WhatsApp app.

The cost of attending the webinar is $149 per person. Broadcasters can register by phone only with credit card. To register, call Barbara Kurland at 413-565-5413 or email info@talkers.com to receive a quick response.

Industry News

Sean Hannity to Moderate DeSantis-Newsom Debate

FOX News Channel prime time star Sean Hannity will moderate a red vs. blue state debate between Florida Governor and Republican presidential candidate Ron DeSantis and Democrat California Governorim Gavin Newsom on November 30 from a location in Georgia yet-to-be-determined. It will air from 9:00 pm to 10:30 pm ET. FNC says, “Hannity first raised the prospect of a debate with Governor Newsom during his exclusive sit-down this past June, following which, Governor DeSantis officially signed on to participate in July. This will mark the first time the two prominent governors will face off in a debate.” Hannity says, “I’m looking forward to providing viewers with an informative debate about the everyday issues and governing philosophies that impact the lives of every American.”

Industry Views

Monday Memo: Sell Yourself a Schedule

By Holland Cooke
Consultant

imI asked my pal, longtime radio seller, now retired: “How often were you asked, ‘How much would you charge for ONE commercial?’”

“Many times!” he guffawed. “I told ‘em ‘Keep your money! It won’t work!’” And he would explain to the prospect that repetition is the key to radio advertising.

Pitch like your happiest advertisers

Smart reps schedule commercial flights using the Radio Advertising Bureau’s Optimum Effective Scheduling formula (OES), because “message retention and recall begins after three exposures.”

Don’t stop there. I don’t know WHEN I’ll need to buy a tire, but when that next nail finds me, I know WHERE I will buy, because that retailer advertises enough to own “tires” in my mind. Purchasing a whole car is more foreseeable, and I’ve read that it takes many buyers 90 days to pull the trigger. So, if the copy is just right, always-on always works.

Programmers: Are you selling your station, on its own air, with the frequency we preach to clients? And – no matter how often you freshen your imaging – is the benefit statement as consistent as the many ways “Liberty-Liberty-Libbberty” assures us “you only pay for what you need?”

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Sales 101: “Your best prospect is…”

Say it with me: “…an existing customer.”

To be clear: Nothing you say on-air will add cume, because the only people who hear your imaging are already listening.

Hey, who wouldn’t want a bigger budget for billboards over the Interstate? But it’s…the Interstate. Many who give it a glance (at most) don’t even live here. Some of those who do might give you a try. And whether they do or whether they don’t, there’s very little you can do to keep them sitting in a parked car, listening. So how can we invite them back more often?

Tip: On-hour news appointments, “a quick [name of network] update, throughout your busy day” as the world we live in has listeners wondering “What NEXT???” This is increasingly useful for music stations, with music now commoditized by non-broadcast competitors.

Rip me off

On-air promos accomplish three things:

— Defining the station, labeling your button in the listener’s mind.

— Asking for more occasions of listening, thus the newscast tip above.

— Listeners REMEMBER having-listened. Not just opportune in diary markets, where we want diarykeepers to round-up. 😉 In PPM markets, awareness drives use. So, in both cases, ratings are a memory test. And this matters even if you don’t subscribe to ratings, because advertisers need prospects to hear that tire commercial multiple times.

So, it’s worth your time to review all imaging and promos now airing. Of each piece, ask yourself: What does this accomplish? Does this convey why/when/how the listener should/can listen more often?

To hear 21 examples of imaging work I’ve done for client stations, click “DO listeners understand why to spend more time with you?” at HollandCooke.com

OK…ONE exception…

I asked my bud, who sold a lotta radio for a lotta years: “What if the request to buy ONE commercial was a pop-the-question surprise, to air when the hopeful groom knew she would be listening?”

“Ka-CHING!” he winked, “and I’d nick him good! You know what that ring cost?”

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and “Your Trusted Voice: How to Attract New Clients More Efficiently than Competitors Who Spend a Fortune on Advertising.” Follow HC on Twitter @HollandCooke

Industry News

WXYT-FM, Detroit Announces New Morning Show

Audacy promotes Detroit sports talk personality Jim Costa to co-host of the morning show on sports talk WXYT-FM, Detroit “97.1 The Ticket,” following the conclusion of the Detroit Lions season in February. He’ll join current morning personality Jon Jansen and takes over for Mike Stone who is retiring. Costa hasim been with the station since February of 2021 and has served as evening host, prime-time fill-in host, and co-hosts the “Cash The Ticket” sports betting podcast with WXYT afternoon host Mike Valenti. Audacy Detroit SVP and market manager imDebbie Kenyon says, “I’m thrilled that Jim Costa will be the next co-host of the ‘97.1 The Ticket’ morning show. Jim has spent the last few years building a great relationship with his listeners. We look forward to the talents of Jim Costa and Jon Jansen entertaining and informing the Detroit sports audience and can’t wait to see how the show evolves in 2024.” Costa adds, “This is a dream come true for me. My whole career, I’ve chased the chance to build a show on ‘97.1 The Ticket.’ I grew up listening to this station and rooting for these teams. To start the conversation in Detroit every morning is special. Jon Jansen and I are a good contrast; we play off each other well, and I’m excited for the show we will create along with Heather [Park] and the entire morning show crew.”

Industry News

Beasley Suspends Anthony Gargano; Sues Over His Role in PHLY

The Philadelphia Inquirer is reporting that Beasley Media Group has suspended WPEN-FM, Philadelphia “97.3 The Fanatic” morning host Anthony Gargano – who’s been off the air since September 12 – for his role in launching the new Philadelphia-centric digital sports platform PHLY. Beasley is also suing Garganoim for violation of his contract for working with the upstart platform that promoted Gargano as “coming soon” at its launch last week. PHLY is operated by the ALLCITY Network. The Inquirer reports, “Beasley said Gargano told ‘The Fanatic’ on Sept. 11, less than 24 hours before PHLY launched, that he intended to continue hosting his show while also accepting employment with the new sports outlet, where among other things he would write articles and appear on podcasts.” Beasley says that is in violation of his contract that runs through October of 2024, which states he is “prohibited from providing services to a competing business while he is employed by Beasley.” Read the Inquirer piece here.

Industry Views

Monday Memo: Why Not Just Podcast?

By Holland Cooke
Consultant

imI’m occasionally asked this by attorneys, real estate agents, personal finance advisors, and other local retail service professionals who are disappointed with results they’re getting from hosting weekend ask-the-expert call-in shows.

The Good News: Anyone can podcast.
The Bad News: Anyone can podcast.

That’s evident from the way many podcasts sound, without the planning and polish of a broadcast-quality presentation that demonstrates your expertise and comforting counsel.

So here’s Part 2 of the 2-part series that began here last week: Yes, DO podcast. Data from respected Edison Research demonstrates that podcasting attained “mainstream media” status back in 2016. So do accommodate your prospective clients’ appetite for on-demand media.

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But who will know your podcast…exists? Lots of radio listeners and social media followers…IF the podcast is part of a coordinated multi-platform marketing strategy. A well-executed, well-promoted weekend show is the hub. Picture an octopus. The torso is the radio show. Appendages include podcasts – both whole hours on-demand and “snack-size” single topic solutions – and aircheck clips linked from social media posts, informative blog posts about issues callers raise, E-newsletter, etc.

Said another way: If the weekend show is a stand-alone, return-on-investment for brokering those hours can be dubious.

And – unlike hobbyist-sounding podcasters self-publishing in obscurity – you’re “real” because you’re on radio.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download. Follow HC on Twitter @HollandCooke

Uncategorized

KBLA, Los Angeles Expands “A More Perfect Union”

Smiley Audio Media’s Los Angeles talk station KBLA “Talk 1580” announces the expansion of the program hosted by the station’s chief national affairs analyst Dr. Nii-Quartelai Quartey titled, “A More Perfect Union” that now airs daily from 1:00 pm to 2:00 pm. KBLA says, “Dr. Quartey, an ‘Oprah’ showim alumni and Washington, D.C. insider with L.A. street credibility promises a daily dose of what’s trending in national politics that goes beyond the headlines… now airing five days per week, ‘A More Perfect Union’ promises to deliver national news of consequence, informed opinion, and analysis beyond the headlines… This one-hour national public affairs program, executive produced by Tavis Smiley, will feature notable journalists, industry leaders, lawmakers, changemakers, tastemakers and ordinary people motivated to do their part to reach beyond today’s divisions, make sense out of news of the day, and offer us all a chance to build a more perfect union.”

Industry News

Report: WPEN-FM, Philadelphia’s Anthony Gargano in “Contractual Situation”

According to a story by Kevin Kinkead at Crossing Broad, it appears WPEN-FM, Philadelphia “The Fanatic” morning drive host Anthony Gargano is dealing with a contractual situation with employer Beasley Media Group after ALLCITY announced the lineup for its soon-to-debut digital sports platformim PHLY and Gargano is promoted as part of it. See the X video ALLCITY released on Tuesday (9/12) here. It’s likely Gargano has some sort of non-compete in his contract that would prevent him from being part of the new venture, at least immediately. ALLCITY CEO Brandon Spano is quoted in the Philly Inquirer saying, “At the moment, we are trying to determine exactly what that involvement looks like as we navigate his contractual situation with the Beasley Media Group. What we can promise is that Anthony will be involved in many aspects of the network and at some point, fans will be able to watch him and listen to him on PHLY.” See the Crossing Broad piece here.

Industry News

Michael Harrison Appointed Executive Advisor to UNESCO for the UN’s Celebration of World Radio Day 2024

TALKERS founder and longtime radio programming pioneer Michael Harrison has been appointed by the United Nations Educational, Scientific and Cultural Organization (UNESCO) to the position of Executive Advisor for the 2024 presentation of World Radio Day (WRD), celebrated each year on February 13.

The theme of the 2024 celebration is Radio: A century informing, entertaining and educating.  

Harrison issued the following statement: “In an era marked by the dizzying speed of technological innovation and the rapid obsolescence of one shiny new platform after another, radio is beginning its second century of service as one of the most dependable and widely-utilized forms of media in the world. WRD’s mission in 2024 will be to shine a broad floodlight on radio’s remarkable past, relevant present and promise of a dynamic future. The opportunity provided by the 100-year-plus milestone of radio along with the medium’s endorsement by the United Nations begs to be trumpeted at full volume. I am honored and invigorated at this delicate time in history to be able to participate in helping to celebrate this glorious, iconic medium on a global level.”

UNESCO has posted the following statement: “For many generations, radio has remained the most far reaching, easily accessible communication medium that informs and entertains all sectors of society. While in some regions it has been used to fuel hatred, divisions and conflicts, a lot of progressive legislation and regulatory mechanisms have been passed in many countries resulting in radio that broadcasts balanced news, programs and practices independent journalism in general.”

The statement continues: “Over the years radio practitioners have received training to improve their professionalism and adapt to changing editorial and ethical demands as well as technological developments especially radio’s incorporation into new popular digital platforms. Increasing access to reliable information and reaching audiences in remotest parts of countries in different languages, regardless of literacy levels, have been some of the greatest attributes of radio, still to be surpassed by any other media.”

Every year, UNESCO offers radios stations copyright-free material and suggests some ideas that radio stations could include following the annual themes decided by the WRD Committee, such as special radio shows and audios, open house, broadcast exchanges and increased listener interaction, among others.  Harrison will play a key role in facilitating these processes for 2024.

While UNESCO coordinates World Radio Day activities at a global level, UN member countries, through their radio stations and media stakeholders, celebrate the day in a variety of ways they see fit, including offerings of some optional 13 program ideas offered by UNESCO, information, news, audio and video resources every year.

Harrison will be reaching out to radio industry leaders worldwide to, as he says, “Do our best to raise awareness of radio’s ongoing importance and value and help the broader industry achieve that worthy goal, integrating into the new technology and social norms of this remarkable new era.”

Industry News

LARadio.com Publisher Don Barrett Dies After Battle with Cancer

Beloved chronicler of Los Angles Radio People, Don Barrett, has died at 81 after a battle with liver cancer.im The message, “In an ordinary instant – cancer has taken LARadio.com,” is posted on the publication’s site – a reference to the writings of author Joan Didion. Barrett was profiled by the LA Daily News last month after he was diagnosed with advanced liver cancer.  You can read that piece here. Barrett built the LARadio.com site to promote his Los Angeles Radio People books that sought to “highlight every radio personality who was ever on the local [Los Angeles] airwaves between the years of 1957-1994 (first edition).” Barrett is survived by his wife Cherie (pictured here).

Industry Views

Pending Business: Persistence vs Passion

By Steve Lapa
Lapcom Communications Corp
President

imWhich is the more important “check the box” trait – persistence or passion?

Is it easier for your air talent to answer that one? Of course, we want passionate on-air talent – those who live for the opportunity to get behind the mic, break it all down for the audience or deliver the critical information that can save lives and calm the fears of an anxious audience.

In a week, for the 22nd time we will remember the events of 9/11. During that historic window of time, I had the privilege of experiencing firsthand the passion that drives great on-air talent to power through the most difficult unknown to stay close to their audience and calm the fears of an audience in shock.

But we must also consider the day-to-day. How about your on-air talent and their producers who compete every day for that exclusive interview that will surely drive audience levels, advertiser results, and maybe a bonus or promotion?

They power through the multiple calls that are not returned, the polite put-off and unkept promises. Especially stinging is when a competitor winds up with the prize.

Persistence or passion? Stop. Right there you must consider the Abraham Lincoln theory of persistence. His mother died when he was nine, he went bankrupt at 27, had a nervous breakdown before he was 30, lost eight elections, finally in 1860 was elected president of the United States and one year later faced the greatest internal conflict in the history of our country – the Civil War.

Let’s go to sales.

Anyone passionate about selling? My number one theory in recruiting sellers from South Florida to San Francisco was and still is, nobody grows up wanting to sell radio advertising. On the other hand, many of us were and still may be passionate about being ON the radio (before or alongside podcasting, YouTube, Rumble, Tik-Tok and Instagram). The passion to perform runs deep through all media, music, theatre, sports, the law, medicine, even business. The passion to sell? Now that is one complicated conversation.

For what it’s worth, here is my theory. It takes both passion and persistence to be great. What attracts any high achiever to a long-term career typically begins with a passion play. A love for the game and the need to achieve. The harder you chase the dream, the more persistence comes into play. The more you learn the ins and outs of refining persistence, the more you will hit your stride in performing.

And there you have it! Touch those three magic “Ps” every day, passion, persistence, performance and the fourth will come your way: Profit!

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry News

Retired WLW, Cincinnati Icon Jim Scott Announces ALS Diagnosis

In a recent Facebook post retired, longtime WLW, Cincinnati morning host Jim Scott announces that he was diagnosed with ALS a year and a half ago. Scott, who retired in 2015 and is now 80, used the announcement to promote the annual ALS Walk in Cincinnati taking place September 15 in which he’ll participate. He says in the post, “I have had a wonderful life, am still having a wonderful life, and I don’t have any intention of checking out soon. My walking abilities have changed considerably. I now use a cane. I named my cane ‘Abel’ and trusty Abel makes it possible for me to walk without falling, though I’ve done that a few times.”

Industry News

TALKERS News Notes

ABC Audio’s Labor Day weekend special programs include, “What’s Next? Life & Tech,” hosted by ABC News technology reporter Mike Dobuski who explores the role of artificial intelligence and the future of technology and the internet. The program also includes ABC News Radio correspondent Jim Ryan reporting on space travel developments and speaking with astrophysicist Hakeem Oluseyi and Eric Ingram, the founder and CEO of SCOUT, a U.S.-based company developing orbital products and services.

American Forces Network is moving the talk content it currently airs on radio as AFN PowerTalk to its digital platform AFN Go.

Westwood One is broadcasting the 2023 Black College Football Hall of Fame Classic live from Canton, Ohio, on Sunday (9/3) featuring the Virginia Union University Panthers vs the Morehouse College Maroon Tigers. The team of Troy Clardy, Anthony Herron, and AJ Ross will handle the game broadcast and Scott Graham will host the pregame and halftime coverage live from Westwood One’s studios.

Consulting and research firm Paragon promotes Michelle Conrad to marketing director in which she’ll oversee its marketing and communication efforts. The company also adds Jasper Logan as community engagement consultant.

Industry News

Bendixen Named National Director of Talk for Corus

According to Broadcast Dialogue, programming pro Mike Bendixen joins Canada’s Corus Entertainment as national director of talk radio and director of talk and talent for CFIQ-FM, Toronto. Bendixen previously served with Bell Media as PD atim CFRB-AM, Toronto “Newstalk 1010” and as national format director, news & talk programming. Most recently he’s been a principal with RMR Media Strategies. Corus VP Ronnie Stanton comments, “Mike’s knowledge combined with Corus’s commitment to excellence sets the stage for a promising future for the world of talk radio.” The story indicates that Bendixen takes over for Amanda Cupido, who exits the company. Read the Broadcast Dialogue story here.

Industry News

KMG Networks and USBC Announce “The Good News”

im

KMG Networks and U.S. Black Chambers, Inc held a press conference yesterday (8/28) to promote the debut of “The Good News,” the national daily radio commentary by Dr. Benjamin F. Chavis, Jr that highlights “those good news stories from a national and global perspective that have relevance to the aspirations of all Americans who strive for excellence and achievement in all fields of endeavor.” Pictured above are (from l-r): Sharon Barnes Waters, WINS-AM/FM, New York and DEI director for Audcacy NYC; Skip Dillard, brand manager “94.7 The Block” (WXBK-FM) New York; Gary Krantz, CEO – KMG/KMG Networks; Ron Busby, president & CEO of The U.S. Black Chambers, Inc; Dr. Benjamin J. Chavis, Jr; Tish Bazil, global head of media & experiential, The Chavis Group; Steve Roberts, founder & CEO of  Roberts Broadcasting Company; and Tiffany Murphy, CEO of The Culture Equity.

Industry News

Michael Harrison Says AI is One of the Most Important Talk Topics of Our Times

TALKERS founder Michael Harrison has kicked off a nationwide guesting tour of talk shows promoting discussion of the upside and downside of AI in conjunction with the release of the new song, “I Got a Line in New York City,” by the long-established classic rock group, Gunhill Road. Harrison performs lead vocals on the track performed with band members Steve GoldrichPaul Reisch and Brian Koonin. The music video of the song (produced by Harrison’s son and TALKERS associate publisher Matthew B. Harrison) has been described as a computer’s “fever dream about the Big Apple.” Although the music is totally organic, all of the visual graphics on the video have been assisted in their creation by generative artificial intelligence. Harrison says, “There’s huge interest in the topic of AI including the existential issues of its potential impact on our species. In the art community, debate is raging over whether AI enhances originality and creativity or if it is ushering in the death of individual artists and the role they play in the humanities.” See that video here.

Harrison launched the tour late last week appearing on the Rich Valdes show on Westwood One and has subsequently appeared on network programs hosted by Doug Stephan, Dr. Daliah Wachs, and WABC’s Frank Morano, as well as Harry Hurley on WPG, Atlantic City,  Todd Feinburg on WTIC-AM, Hartford and Michael Zwerling on KSCO, Santa Cruz.  WOR, New York has posted the video and an  accompanying story here.

To book Michael Harrison please call Barbara Kurland at 413-565-5413 or email info@talkers.com

Industry News

Clay Travis Wraps Book Tour at WISN, Milwaukee

im

Premiere Networks radio personality Clay Travis – co-host of “The Clay Travis and Buck Sexton Show” and founder of Outkick Media – is pictured above (left) with U.S. Senator Ron Johnson (R-WI) (right) in the studios of iHeartMedia’s news/talk WISN, Milwaukee. Travis broadcast his show from the station during his visit to Milwaukee as the final stop on the tour promoting his new book, American Playbook: A Guide to Winning Back the Country from the Democrats (Threshold Editions 2023). Travis hosted Johnson on his program as a preview of the first GOP debate. He closed out the book tour at the city’s historic Pabst Theater, where he discussed the book on stage with WISN personality Dan O’Donnell.

Industry News

Yesterday’s (8/23) Top News/Talk Media Stories

The 2024 GOP presidential candidates’ debate; former President Donald Trump’s “counterprogramming” interview with Tucker Carlson; the 2020 Georgia election co-conspirators surrender in Fulton County; the special counsel Hunter Biden investigation; Kevin McCarthy’s promise of an impeachment inquiry of President Joe Biden; Wagner Group chief Yevgeny Prigozhin reportedly dies in a plane crash in Russia; the BRICS summit and U.S.-China relations; Japan begins releasing Fukushima wastewater into the sea were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry Views

Monday Memo: Embrace “Car Radio”

By Holland Cooke
Consultant

imAs this week’s first Republican presidential debate looms, my FOX News Radio-affiliated client stations are irked. Thanks to their network, they’re carrying it live, and locally sponsored, and promo-ing it aplenty. A couple of my clients will travel to Milwaukee to wrap pre- and post-game color around the play-by-play. So, yuh, they’re irked.

Listen somewhere else

 FOX News Radio newscasts invite listeners to hear the debate live, at FoxNewsRadio.com. Hello?

I talked one client down-off-the-ledge, by reminding him that anyone who wants to watch the debate, and can, will. And that anyone who’s driving cannot and won’t likely drive distractedly-enough to somehow stream it from a website in-car.

For decades, I’ve scripted promos for events like this, and the Super Bowl and World Series, by offering that “if you’ll be in the car tonight,” and/or “if you can’t be near TV,” and/or “if you’ll be at work,” we’ve got it on radio.

Hey, if I was FOX News Radio, I’d do the same thing. But when one client called to complain and asked “could you at least add ‘…and many of these FOX News Radio stations?’” he was told they’d run-it-up-the-flagpole.

im

It could be worse. You’re not a TV station.

THEY should be livid, as NBC uses affiliates’ air to say watch Peacock. Channel-surf, and you will be lured to Paramount+ or Discovery+ or Disney+.

And this didn’t happen overnight, as I demonstrated several years ago in a TV report about the TV switch-pitch (https://youtu.be/2o3CpTz66JY).

So, embrace radio’s preeminence in-car, and not just when plugging special coverage. Program and promote everything as though you’re talking to busy people behind the wheel. Nobody sitting stiller will feel rushed.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books. Follow HC on Twitter @HollandCooke

Industry Views

Pending Business: TV Knows Best

By Steve Lapa
Lapcom Communications Corp
President

imBulletin: “Linear TV” is no longer the winner.

Linear TV is tech talk for combining over the air and cable TV, and according to Nielsen, July 2023 was the first-time streaming TV was the winner, as streaming captured most TV viewing.

From Netflix to YouTube, we are watching more content on streaming channels than linear TV. You have read about the resurgence in “Suits,” the legal drama that originally aired 2011-2019 and is now drawing 18 billion minutes of viewing on Netflix. Whether those 18 billion minutes are part Meghan Markle curiosity or part writers’ strike, does not matter. Those 18 billion minutes of viewing helped drive streaming viewership to an all-time high. Maybe streaming grabbed a page from that old radio handbook that starts with “Content is King.”

But the companies controlling the streaming ad-free experience on Netflix, Disney, Hulu, etc. seized the opportunity and raised rates. Soon, it will cost you more every month to watch your favorite content ad-free.

Wait a minute! Did I just say the ad-free experience as in commercial free or no interruptions? Did the streaming guys just take another page from the well-worn radio programming handbook and turn the commercial-free model upside down to increase income? Streaming channels will deliver commercial free programming and charge you anywhere from $13.99- $21.99 a month as the fees double and triple depending on when you started your subscription.

How about our friends at Amazon Prime jumping on “Thursday Night Football,” or Apple and Peacock pushing baseball? Do not forget the YouTube NFL packages starting at $250. No, this is not a veiled plug for paid programming, nor is it a critique of the value propositions offered in the streaming world. Time for a long look in the mirror:

— The commercial-free experience began when radio programmers dropped the commercials, programmed longer, commercial-free segments to drive listenership and ratings up. In the short term it worked. My hand is in the air, guilty as charged. Maybe I was one of the lone radio management voices who asked, “Then what, run the spots and drive the audience away? Are we sending the wrong message?” We were dumb. After commercial free came rates, packages, and promotions. None of us said, “Raise the rates when the commercial-free stops!” The streaming guys got it right – just raise the rates.

— There is no older radio programming mantra than “Content is King.” You can name the iconic talents with one word, Howard, Rush, Imus, yet major radio organizations struggle as they search for great, soon-to-be iconic talent. It is faster, easier, and more lucrative to become a Tik-Tok, YouTube, or Instagram star.

These are all just examples of how radio was first in and stopped innovating. There is some good news on the horizon. Facebook is stepping back from the news business as news organizations ban together and ask for compensation. This could be the first chink in Facebook’s 113-billion-dollar ad armor. Maybe not. Either way, the old school top-of-the-hour newscast, or large market all-news radio should be re-imagined, opening the door to the next generation of innovators.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry News

McIntyre Appears on Frank Morano’s WABC Show

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Former longtime late-night radio personality Doug McIntyre – along with his wife, actress and poet Penny Peyser – appeared live on Frank Morano’s “The Other Side of Midnight” show on WABC, New York on Tuesday (8/15). McIntyre, who launched the original version of the nationally syndicated overnight “Red Eye Radio” program, is in New York promoting his new novel Frank’s Shadow (Greenleaf Book Group Press, 2023). Today (8/16), Morano will moderate a Q&A with McIntyre at his appearance at Barnes & Noble on Long Island (Carle Place). Pictured above are (from l-r): Peyser, Morano, McIntyre.

Industry News

WFDF, Detroit Flips to Sports; Former Talk Hosts “Infuriated”

The Detroit Metro Times is reporting on the flip of Kevin Adell’s WFDF-AM, Detroit from urban talk to sports talk and the response to the move from numerous people who hosted shows at the station. Adell bought the former Radio Disney station in January of 2015 and launched “910 The Superstation” featuring Black talk hosts whoim were not paid but given the ability to get their message out. Adell promoted the station as “Detroit’s Only Urban Tall Station” via billboards throughout the metro area. The Metro Times piece says hosts learned of the change in an email delivered last Friday night that said, “Your show will no longer air on WFDF 910AM Superstation. All access passes have been revoked and you are no longer allowed on the premises. The guard has been notified not to give you entry.” The piece goes on to say, “The terse email and sudden change infuriated some of the hosts and prompted others to accuse the owner, millionaire Kevin Adell, of exploiting Black people by turning racial anxiety into entertainment and failing to pay the hosts for their shows.” But Adell tells the paper “the format was no longer profitable and only attracted about 2,100 listeners a month, an abysmally small audience for a radio station. ‘When you look at it, no one supported it. I couldn’t get the community to support it.’” Read the Metro Times story here.

Industry News

WTOP Names Three to News Director Roles

Hubbard Broadcasting’s all-news WTOP-FM, Washington, DC announces that three news pros are named to news director roles for the station. Monique Hayes is promoted to AM broadcast news director; Bill McFarland joins WTOP as PM broadcast news director; and Giang Nguyen joins the station as digital news director. Hayes has been serving with the station for the past two years, most recently as assignments manager. She says, “Thisim is a great opportunity to help lead one of the best newsrooms in the area. I look forward to coaching and training future newsroom leaders and collaborating with our veteran journalists. I am excited to work with this new management team to deliver great local coverage of Washington, DC, and the surrounding communities.” McFarland comes to WTOP from NBC Boston, Telemundo Boston and New England Cable News where he was assistant news director. Nguyen recently served as a multimedia reporter in local markets in Kansas (WIBW-TV) and Illinois (WQAD-TV) as well as having worked at CNN, Radio Free Asia, NHK World and CCTV America in both reporter and assignment editor roles. WTOP director of news and programming Julie Ziegler comments, “I am so excited to have the force of Monique, Giang and Bill behind our daily newsroom operations. Having their combined talents on both the broadcast and digital sides is exactly what we need to meet our daily mission of delivering the most compelling content to our listeners and readers across all platforms.”

Industry News

Benztown Launches Role Callers Service

Benztown announces the launch of Role Callers, “an exciting and innovative new on-air enhancement service for radio stations that need to shake up their sound.” Benztown says, “Role Callers provides stations with paid phone actors that offer high-engagement content perfect for drive time or anytime. Role Callers delivers highest qualityim voice acting services for cash or barter, directed by Benztown producers in collaboration with station program directors and producers, and totally customized to their needs… The actors call in to radio stations, asking questions, playing along with comedy bits, sharing local information, talking up contests and promotions, and more – all according to the specific needs of each station.” Benztown president Dave “Chachi” Denes says, “We live in a digitally overloaded world, and human interaction and connectivity have become increasingly crucial. Role Callers serves as an invaluable tool, effectively sparking live listener engagement on some of the nation’s most prominent morning shows.”

Industry News

WOR’s Mark Simone Welcomes Clay Travis

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Pictured above is Premiere Networks’ personality and Outkick founder Clay Travis (right) in the WOR, New York studios with midday host Mark Simone (left). Travis is on a promotional tour for his book, American Playbook: A Guide to Winning Back the Country from the Democrats (Threshold Editions 2023).

Industry Views

Monday Memo: Connie Welcomes the Stranger’s Call

By Holland Cooke
Consultant

imShe was the agent I enjoyed working with most over three decades I was an active real estate investor. We remain good friends, and her technique informs the work I do coaching agents – and attorneys and financial advisors and other professionals – who host ask-the-expert radio shows.

Understand the difference between “advertising” and “marketing”

Achievers like Connie do. Do you? Erroneously, these terms are often used interchangeably.

— Advertising asks shoppers to pick your product off a crowded shelf.

— Marketing makes them want to.

High-volume agents typically allocate 30% of net income to marketing, which produces leads. Lower-volume agents spend as much, or more, on advertising, which produces fewer leads. If you’re handing out mouse pads in the era of iPad, you’re late.

And you’re bucking human nature: Every…single…day, we are bombarded by SO many advertising pitches, that we lean-back-from commercials. But we lean-into storytelling, when the story hits home. One of the few things that can keep someone sitting in a parked car with the key on Accessories is the on-air attorney untangling the caller’s dilemma when it is REAL relatable.

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“Can you recommend a plumber?”

The caller isn’t Connie’s client…yet. The stranger got her name from someone else Connie had helped. Reputation. Word-of-mouth. “Got a pen?” she asks. “I’m going to give you his cell number. And let me know if he can’t help you and I’ll recommend someone else who’s helped me lately.” THAT is marketing GOLD. Instant relationship.

As is the attorney whose weekend call-in show offers that “the lawyer is in, the meter is off.” One that I coached offers words-to-live-by: “If you want someone to think you can help them, help them.”

Expensive syndicated TV spots – or hokey locally produced ads – and look-alike billboards – all blur-together in a wall of noise. As do agents’ radio copy that “If I can’t sell your house, I’LL buy it!” and attorneys hedging that “If we don’t win, you don’t pay.”

Yes, advertise. But rather than squandering that airtime touting yourself, do a commercial disguised as an informative feature, snack-size how-to guidance. And offer more-about-that in a free download checklist or podcast or other asset on your memorable domain name website. Or “Ask me!” by calling your memorable phone number. Tell ‘em, rather than just trying to sell ‘em, and you’ll sell more of ‘em.

Big-spending competitors look alike. You can sound different.

It’s the oldest, most-proven concept in marketing: Free samples, of your expertise and comforting counsel. Your trusted voice can differentiate you. Done right, these shows have callers asking, “May I call you at the office on Monday?” even before the host invites them to. BUT…

In too many cases, that weekend show is a well-kept secret, under-promoted by the station, and only available in real-time…UNLESS…the radio show is just one element of a coordinated interactive multi-platform strategy, which harvests and addresses your prospects’ relatable concerns via podcast, social media, email, those commercials I describe above, and a voicemail tactic SO obvious that few spot the opportunity.

Lots of work? You bet! An organized production routine is key. Find a producer – a Robin to your Batman – who can keep that conveyor belt humming, and he or she is every bit the hero as Connie’s plumber.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books. Follow HC on Twitter @HollandCooke

Industry News

Audacy Q2 2023 Net Revenue Falls 6.6%

On Friday (8/4), Audacy reported its operating results for the second quarter of 2023. Net revenue for the period was $298.5 million, down 6.6% from the same period in 2022. The company posted an operating loss of $135.3 million, compared to operating income of $23.3 million reported in Q2 of 2022. Audacy reports a net loss of $125.8 million, compared to the net loss of $773,000 it reported for the second quarter of 2022. Breaking down the company’s revenue streams, Spot revenue (local and national) was $187.1 million (down 3.7%), whileim Network revenue was $20.8 million (down 4.4%). Digital revenue was $66.7 million (down 4%). Audacy also reports revenue based on radio format and says revenue from sports stations was $65.6 million (up 1.2%), while revenue from all-news and news/talk was $44 million (down 14.8%). Revenue from music-formatted stations was $ 145.3 million (down 8.3%). Audacy chairman, president and CEO David J. Field comments, “Second quarter net revenues were down 6.6% in line with our quarterly guidance, imreflecting challenging ad market conditions. During the quarter, we saw accelerated growth across certain of our key performance metrics including radio revenue share, station audience ratings, and digital platform usage. We also made meaningful progress on our ad tech and ad product roadmap as we work to develop important new pools of digital demand and growth… We have initiated discussions with our lenders to enhance our balance sheet and establish a strong financial footing to enable the company to capitalize on its growth opportunities. Notwithstanding current challenges, Audacy has established a prominent position as a scaled, leading multi-platform audio company distinguished by our exclusive premium content, top positions across the country’s largest markets, and unrivaled leadership in news and sports radio. We continue to invest in our people, platform, content, technology and capabilities and serve our listeners and customers with excellence. Ad market conditions remain challenging but have stabilized entering the third quarter. We are pacing down 4% with local spot considerably stronger than national spot. We expect Audacy’s Q3 revenues to decline by mid-single digits.”

Industry News

Don Geronimo Apologizes for “Barbie” Comments

Radio personality Don Geronimo, who was fired from his position as morning drive host at iHeartMedia’s WBIG-FM, Washington, DC last Saturday (7/29), has issued an apology for his on-air language directed at WUSA-TV, Washington sports reporter Sharla McBride. He writes, in part: “Last week, during my live radio show from the Commanders training camp, I used inappropriate words in a way that hurt someone. I deeply and sincerelyim apologize for the pain I caused WUSA sports reporter Sharla McBride. As has been reported, I insensitively used the terms ‘Barbie,’ ‘Barbie girl,’ and ‘chick’ when talking about Ms. McBride, a fellow broadcaster who I did not know or recognize when she walked by our broadcast position. My attempts to be humorous and topical backfired, and I needlessly deprecated a professional colleague… I have reached out to Ms. McBride to apologize. When she feels ready, I hope that we can have a conversation and that I will have the opportunity to reiterate my apology to her in person. I hope that Ms. McBride and the listeners who heard me will forgive me. I am better than this, and I promise to demonstrate that going forward.”

Industry News

Hofstra University Student Receives RTDNA Scholarship Award

The RTDNA Foundation announces its scholarships for 2023 and Hofstra University rising senior Yaw Bonsu is a recipient of a $2,500 Presidents Scholarship given in memory of past RTDNA presidents in recognition of broadcast journalism students’ excellence. Bonsu is a journalism major focusing on sports journalism. He servesim as the sports director at WRHU-FM, Hempstead, New York on campus and holds positions as a weekend news anchor for WABC-AM, New York and is a sports department intern for WABC-TV, New York. RTDNA Foundation says, “Yaw’s impressive journey includes internships at prominent companies like NBC 4 New York, FOX News Channel, Turner Sports, NBA on TNT, and SiriusXM. He looks up to journalist Jeremy Schaap for his impactful storytelling beyond the field of play and aims to make a similar difference in communities. As someone who largely relies on loans to cover school costs, receiving this scholarship means the world to him.” See the RTDNA Foundation’s complete list of scholarship recipients here.

Industry News

Derek Wolfe Exits Denver’s 104.3 The Fan

According to a report by KUSA-TV, Denver, former Denver Broncos defensive lineman Derek Wolfe has exited Bonneville’s sports talk KKFN, Denver “104.3 The Fan” where he co-hosted the afternoon show with Darren “Dmac” McKee.  Wolfe posted the following to his Instagram account: “Hello everyone! I wanted to share someim news with you first. I have made the tough decision to step down as co-host of The Drive on the Fan due to persistent scheduling conflicts. It has been an incredible journey with my radio crew, and this choice was not easy to make. Lately, my passion for outdoor pursuits has taken me on an exciting and unexpected journey, prompting me to continue chasing my dreams. I genuinely appreciate your understanding and support throughout this process!” The station paired Wolfe with McKee in October of last year.