Industry News

Top News/Talk Media Stories Over the Weekend

As reported above, the blockbuster news story about President Joe Biden’s announcement yesterday (7/21) to not seek reelection took over news/talk media platforms across the board prompting many radio stations to preempt regularly-scheduled weekend programs in favor of either live and local coverage and/or tapping into expanded news network reporting.  Stations find that listeners are interested in hearing what their favorite local hosts have to say about such stories of great magnitude as well as having the opportunity to call in and vent.  Kyle Bailey, PD of News Radio 93-9 FM and 1240 KQEN, Roseburg, OR  tells TALKERS, “We aired about 2.5 hours of coverage from FOX News Radio with whom we are affiliated yesterday (7/21).  I got a text alert while I was in the building. Interesting to hear about history taking place. I wonder how many news/talk radio stations missed this special coverage opportunity altogether because the staff wasn’t paying attention from home, or no one was scheduled to check on things? If we want to remain relevant, the industry needs to be more proactive.”  Other top stories of discussion over the weekend include a continuing analysis of the former President Donald Trump assassination attempt, the aftermath of the RNC, the GOP nomination of U.S. Sen. J.D. Vance for VP,  the migrant crisis and inflation according to the ongoing research of TALKERS magazine.

Industry News

House Democrats Want FCC’s Brendan Carr Investigated

According to a report in Forbes, House Democrats are seeking an investigation into FCC Commissioner Brendan Carr’s involvement in the Heritage Foundation’s Project 2025 policy agenda should Donald Trump return to the White House. U.S. Rep Jared Huffman (D-CA) and 16 other House Democrats want an ethics investigation saying they believe Carr’s work on Project 2025 is “misusing his official position as anim executive-level employee of the FCC to craft and advance a political playbook to influence the presidential election in favor of Donald Trump.” The Democrats say he may have violated ethics laws for federal employees and the Hatch Act. Carr tells Forbes that he sought counsel from FCC ethics officials prior to working on Project 2025 and they “approved of me participating in my personal capacity, which I did.” He also says they approved him using his FCC title in his biography. Forbes reports, “Carr’s chapter on the FCC calls for the agency to ‘change course’ and focus on reining in big tech and promoting national security. The FCC commissioner proposes overhauling legal protections that shield tech companies from liability for content posted on its platforms and supports Congress passing legislation similar to laws in Texas and Florida that punish social media companies for suspending or banning users based on their ‘viewpoints’ – part of broader claims by conservatives that social media companies are biased against them. Project 2025’s FCC agenda also calls for banning TikTok as part of a crackdown on infrastructure from China and calls for tech companies to provide greater transparency.” Read the Forbes story here.

Industry News

iHM Names Williams Area President for Alaska and Hawaii

iHeartMedia promotes Kim Williams to area president for Alaska and Hawaii, effective October 1, 2024im following the retirement of Andy Lohman. Williams is serving as market manager for the company’s Fairbanks, Alaska operations. iHeartMedia division president Dan Lankford says, “I have had the privilege of working with Kim over the past four years while she served as market president for Fairbanks. I’m excited to see Kim’s passion and experience expand to all of the iHeartMedia stations across the entire Alaska and Hawaii area.”

Industry News

Rob King Named Steelers Play-By-Play Voice

iHeartMedia Pittsburgh announces that Rob King is promoted to play-by-play voice for the NFL’s Pittsburgh Steelers. King has been a member of the Steelers Audio Network pre-game and post-game broadcast teamim since 2014 and a part of the Pittsburgh sports media landscape for nearly 25 years. He takes over for Bill Hillgrove, who retired after serving for 30 seasons. King is joined in the booth by color analyst Craig Wolfley. King says, “The Steelers hold a special place in this community and across the country. I am thankful to Art Rooney II, the Steelers and iHeartMedia for giving me this incredible opportunity to be a meaningful part of one of the greatest organizations in professional sports. I look forward to getting started, doing the job well and bringing the enthusiasm of the games to people around the world. I could not be more excited.”

Industry Views

SABO SEZ: Ratings Lessons from Dr. Ruth

By Walter Sabo
CEO, Sabo Media Action Partners
A.K.A. Walter M Sterling
Host, WPHT, Philadelphia – daily
Talk Media Network – Sundays

imDr. Ruth Westheimer holds the audience share record for 18-34s in New York.

When her first-ever radio show launched on WYNY-FM it was 15 minutes a week. She solicited letters. By the end of the second week, she had gotten over 1,000 letters.

General manager Dan Griffin put her on the air. Mitch Lebe had a good talk show and had booked Ruth as a guest… she was memorable! Betty Elam, public affairs director met her at a City College lecture. Everyone saw and felt the potential, but it was Mr. Griffin who came to me with the plan to hire Dr. Ruth. I was executive vice president in charge of the NBC FM stations and WYNY-FM was my responsibility. Being tactically and boldly irresponsible I said, “Yup, put her on.”

A few months later, Al Brady Law the next GM and Pete Salant expanded her show to two hours on Sunday nights taking live phone calls. Very quickly she got on the cover of PEOPLE, guested on the “Tonight Show” and became Dr. Ruth!

How did this happen? 

— Dan Griffin had been in the CIA. He was brilliant, fearless, and Catholic. I never heard him raise his voice or do anything without reasons and facts. My confidence in his judgement made a sex talk show easy to launch. He knew how to talk to humorless lawyers, advertisers, listeners and the NBC Standards and Practices department.

Dr Ruth’s world was fearless thanks to Dan Griffin. Amateur GMs would have panicked when she said, “blow job” and “vagina,” every week. Dan never blinked.

The underpinning of her success was the lack of fear. Management was fearless. She was fearless. Therefore, she could be authentic. Authenticity is rare, appealing, and always successful. Today, I’ve known talent beaten for making fun of Erin Andrews or posting a meme. How would that management have handled Dr. Ruth? They’d be passed out under the table. When listeners, lawyers, advertisers complain – that means it’s working!

Note GMs Griffin and Law were GOAT programmers who had never spent a second in sales.

— Dr. Ruth had two bullet wounds from her service in the Israeli army. She had no fear – of anything. This is key – she had no concerns about the comments of her psychologist peers or her private patients. Every other radio psychologist I’ve worked with were all concerned about their colleagues’ reactions to their radio work. Not Ruth. She maintained a listed private practice in Manhattan the rest of her life.

— She took direction. We gave her a few tips on how to take phone calls, how to pace a radio show. She embraced and enacted them all.

— Relentless promoter. Dr. Ruth was a self-made star. Every single day, at every meeting she pushed for more air time, press, appearances. She was happy to show up, do the heavy lifting, and work on every possible opportunity to grow the show. All whoopee parties were good news for Dr. Ruth. She launched two cable networks including Lifetime.

— She focused on the cross hairs of her expertise and the listeners’ interests. She never strayed from her knowledge and the listener’s expectations.

Dr. Ruth entered the Radio Hall of Fame without objection from anyone.

She received a purple heart from her service in the Israeli army.

And she was funny as heaven. Thank you, Dr. Ruth.

Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers.. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com.

Industry News

KIRO, Seattle Celebrates 50 Years of Newsradio

Bonneville’s KIRO Newsradio in Seattle is celebrating the 50th anniversary of its news/talk format with a number of special broadcasts featuring prominent alumni. KIRO-AM was launched in 1927 and became news radio on July 15, 1974. The company says, “As one of the first commercial stations in the U.S. to focus solely on news and talk programming, KIRO quickly became a resounding success. By 1985, KIROim Newsradio was the top-rated station in the Seattle market and one of the ten most highly rated stations nationwide. In 2008, the station transitioned from 710 AM to 97.3 FM, continuing its legacy of innovation.” KIRO-FM is presenting a special edition of “Seattle’s Morning News” today with Bill Yeend – the first morning news anchor back in 1974 – returning for the event. Dave Ross, a fixture at KIRO since 1978, and Ursula Reutin, who has been with the station since 1988, will host the special broadcast. “Ross and Reutin will share the mic with their returning colleagues, offering listeners a nostalgic journey through KIRO’s storied past. The alumni news anchors will each be invited to deliver an up-to-date newscast featuring KIRO Newsradio’s current generation of reporters.”

Industry Views

Monday Memo: Are You Ready?

By Holland Cooke
Consultant

imNext month, as the school year begins in so many places, the listeners that local retailers want as customers transition back to their “normal” routines. Their tempo changes and builds to a holiday season climax. And we – and our advertisers – want to be their soundtrack.

WHO ARE “they?” Last week’s column described a useful exercise that fleshes-them-out and tees-up important imaging and content discussions worth having pre-Labor Day.

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Off-air promotion (remember that?) merely says give-us-a-try. When they do, does what they hear deliver? And even with scant (or no) off-air promotion, much of what you can do to become more habit-forming costs nothing. As consultants do, I’m talking about “the fundamentals,” the blocking-and-tackling stuff.

Here’s the checklist of things you want to be listening for right now.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. He is the author of The Local Radio Advantage: Your 4-Week Tune-In Tune-Up and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

Smith Rises to CFO at Cox Media Group

Cox Media Group promotes Brad Smith to chief financial officer. He has been serving as SVP of finance &im FP&A since 2020 and has been interim CFO for the past six months. CMG president and CEO Dan York states, “Brad brings a unique skillset and perspective to the role of CFO. He’s committed to maximizing company performance and efficiency and has been invaluable in helping CMG win in our local markets today while positioning us to continue to do so in the future. This is a well-earned promotion for Brad that also reflects the strength and depth of CMG’s talented team.”

Industry News

Joe Kelley Joins KRLD, Dallas; Mike Rogers Moves to Middays

Audacy announces lineup changes at all-news KRLD-AM, Dallas “NewsRadio 1080.” After serving for 19 years with Cox Media Group, most recently as host of the morning program on WDBO, Orlando, Joe Kelleyim is named the new host of “The KRLD Morning News.” Incumbent morning host Mike Rogers moves to the 10:00 am to 12:00 noon daypart. Both moves take effect on July 22. Audacy news & talk format VP and KRLD brand manager Drew Anderssen imsays, “We’re proud to unveil the next phase of KRLD’s new-look lineup by adding Joe Kelley and moving local favorite Mike Rogers to middays. Mike has resonated with our listeners for over three decades, and we have no doubt he will continue to provide informative, relevant content to them in middays. We’re equally excited to welcome Joe Kelley, who, with his rich background in news and multi-platform content distribution, will bring a wealth of experience and passion to our morning news.” Kelley comments, “I am honored to join the esteemed KRLD brand and embrace the responsibility of upholding the legacy crafted by generations of broadcasters. Returning to Texas – a place that resonates with familiarity and warmth – fills me with great enthusiasm. I look forward to further elevating KRLD’s prominence in the North Texas community.”

Industry News

“New Jersey 101.5” Revises Disclaimer on Bill Spadea Show

The New Jersey Globe reports that Townsquare Media’s WKXW-FM, Trenton “New Jersey 101.5” is playing a revised disclaimer during morning host Bill Spadea’s program in light of his declared candidacy for governor of New Jersey in 2025. This comes after the New Jersey Election Law Enforcement Commissionim held a hearing to consider whether Spadea’s being on the air after declaring his candidacy constitutes an in-kind contribution to his campaign that violates the states campaign finance laws. While the ELEC ruled Spadea can remain on the air, it required that steps be taken to avoid violating the laws. The ELEC was concerned with the disclaimer that had been airing that mentioned Spadea’s name four times. The new disclaimer is as follows: “Townsquare Media, and New Jersey 101.5 do not support, endorse, advocate, encourage, fund, or appeal for the election or defeat of any candidates for public office. Townsquare Media, its affiliates, executives, officers, and employees, including New Jersey 101.5 did not request, suggest, invite or encourage any of its employees to seek public office.  Townsquare Media and New Jersey 101.5 have implemented parameters, restrictions and guidelines on the content of this broadcast to eliminate the broadcast of any content endorsing, supporting, encouraging, advocating, promoting, or appealing for the nomination, election or defeat of any candidates for public office.” See the story here.

Industry News

Yesterday’s (7/9) Top News/Talk Media Stories

Joe Biden’s determination to stay in the presidential race and Donald Trump’s prospective vice presidential candidates; the Israel-Hamas war; Biden promises air defenses for Ukraine at NATO summit; Democratic senators seek in investigation of Clarence Thomas; Russia’s Vladimir Putin and India’s Narendra Modi meet in Moscow; the trial of New Jersey Senator Bob Menendez; the intense heatwave affecting the U.S. West; and the aftermath of Hurricane Beryl were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS.

Industry News

Dan Mann Named Digital Sales Manager for Beasley NJ

Beasley Media Group announces that Dan Mann is promoted to digital sales manager at Beasley Mediaim Group’s New Jersey operations that includes sports talk WCTC-AM, New Brunswick “FOX Sports New Jersey” and six music brands. Mann most recently served as client services manager at the company’s Boston station group. Beasley SVP and regional market manager Dan Finn states, “We’re all very excited that Dan Mann will be returning to New Jersey full time and in a larger capacity as digital sales manager. Dan is a consummate professional and is the perfect person to take us to the next level.”

Industry News

Sottolano Rises to Chief Programming Officer at Audacy

Audacy promotes Jeff Sottolano to chief programming officer and signed him to a multi-year contract extension. In this role, Sottolano will be responsible for the content strategy and performance of Audacy’s local brands in all formats across broadcast, streaming, and podcast distribution platforms and oversee theim programming leadership team, talent, and content creators nationwide. Sottolano will also work closely with the company’s product and technology teams as it enhances its creator tools and delivers new digital experiences for consumers and advertisers. He will also collaborate with its podcast leadership team on the development and launch of new titles. Audacy chief operating officer Susan Larkin states, “Jeff has a track record of success. He and our programming and brand leaders have executed market-winning content strategies and initiatives that deliver for our listeners and advertisers. Jeff’s leadership has been instrumental in elevating our performance across all platforms, and this promotion underscores our confidence in his ability to continue growing our best-in-class brand portfolio.” Sottolano joined Audacy (then-Entercom) in 2001 as an intern and has served as EVP and head of programming since 2021.

Industry News

NYPost: FCC’s Carr Warns of “Soros Shortcut”

Federal Communications Commissioner Brendan Carr commented to the New York Post about liberal billionaire investor George Soros’ acquisition of $400 million of Audacy’s debt (and a potential controlling interest) and the company’s hope the FCC will greenlight its exit from Chapter 11 reorganization. At issue isim the FCC’s requirement to do a foreign ownership review and Audacy’s request that the FCC grant a limited waiver of that review in order to more speedily exit Chapter 11. This request is under heavy scrutiny due to the political aspects of the case. Carr recently told the Post that the FCC should not allow a “Soros shortcut” – a term used by the Media Research Center in its Petition to Deny filed with the Commission – but must follow FCC procedure. Audacy argued in its opposition to the Petition to Deny that there is nothing unique about this request, saying that the FCC “granting a limited waiver deferring its foreign ownership review to facilitate a licensee’s prompt emergence from bankruptcy is consistent with the Communications Act.” Audacy adds that the notion that the limited waiver is new “completely ignores longstanding precedent establishing the Commission-approved special warrant process used in a number of prior transactions to allow licensees to emerge from bankruptcy promptly, while affording the Commission sufficient opportunity to review foreign ownership issues post-emergence.” See the Post story here.

Industry News

iHeartMedia and Deep Blue Announce WSAN Shows

iHeartMedia and Deep Blue Sports + Entertainment announce the inaugural lineup of original podcast shows for the Women’s Sports Audio Network (WSAN). iHeartMedia says the free, ad-supported network available across its broadcast, digital and podcast platforms is “designed to amplify well-known and new influentialim women sports athletes and relevant programming to millions of listeners nationwide, and also unlock access to inventory and opportunities for brands to engage.” iHM chief marketing officer Gayle Troberman says, “We’re committed to championing incredible athletes and building further awareness until women’s sports reaches the kind of nationwide and international prominence it has always deserved. It’s humbling and inspiring that the first-ever, dedicated women’s sports reports will start airing with the massive reach of iHeart’s broadcast radio platform and the full-on power of collaboration between world class athletes, incredible journalists, podcasters and the fans.  This is a pivotal moment for women’s sports to get heard.” Content will include: “Good Game with Sarah Spain,” and shows hosted by Sheryl Swoopes, Tisha Alyn, Madison Packer, Rennae Stubbs, Caitlin Thompson, and Khristina Williams.

Industry News

REVERSE ROLES: Harry Hurley Interviews MH on Harrison Podcast About Artificial Intelligence

WPG, Atlantic City radio star Harry Hurley reverses roles with MH on this week’s installment of the award-winning PodcastOne series, “The Michael Harrison Interview.” Actually, this week’s episode of the long-running podcast consists of provocative excerpts from Harrison’s recent guest appearance (6/4) on Hurley’s popular WPG morning show in which he was booked to discuss the technological and sociological implications of AI. This took place in conjunction with the release of the new Gunhill Road music video, “Artificial Intelligence (No Robots Were Injured in the Production of this Song).”  Harrison co-wrote and performs lead vocals on the song with the venerable band which had its world premiere on WPG that morning and kicked off Harrison’s “Obsolete Slobs” radio tour in support of the piece. The conversation is a no-holds-barred look at the implications – beneficial and destructive – of the remarkable new technology that is disrupting art, communications, and life here in the early decades of the 21st century and promises to have dramatic impact on the course of humanity going forward. Don’t miss this! Listen to the podcast in its entirety here.

Industry News

Paul Blake to Lead Beasley Philadelphia

Beasley Media Group promotes Paul Blake to cluster manager for its Philadelphia stations. He most recently served as vice president/director of sales and has been with the cluster for the past 22 years. In his new role,im he will report directly to president Bruce Beasley and will be responsible for overseeing WMMR-FM, WMGK-FM, WXTU-FM, BEN FM, 97.5 The Fanatic, WWDB 860 and Camden’s WTMR 800. He states, “I am deeply honored and thrilled to take on the role of cluster manager for Beasley Media Philadelphia. I extend my heartfelt gratitude to the Beasley family for their unwavering trust and confidence in me. It is an incredible privilege to lead one of America’s premier groups of radio stations and digital content creators, and I look forward to continuing our tradition of excellence and innovation in the media industry.”

Industry News

Aitken Named Cumulus Media Chief HR Officer

Cumulus Media promotes Kriston Aitken to chief human resources officer, effective July 1, 2024. She’ll be responsible for human resources strategy and operations, talent management, compensation and benefits, and supporting the advancement of the company culture. She succeeds Todd McCarty, who is retiring afterim nearly nine years with the company. Aitken joined Cumulus Media in 2016 and has been SVP of human resources for the past two years. Cumulus CEO Mary G. Berner says, “For the past nearly eight years, Kriston has been a stand-out HR executive, and I’m delighted that she is fully ready and able to step into this important role. Given our significant focus on culture and the fact that 94% of our surveyed employees express pride in working at Cumulus, it’s crucial to have a leader genuinely invested in cultivating our culture. Kriston’s commitment to this aspect and her proven operational skills give me full confidence that she will continue to enhance the legacy that Todd leaves behind.”

Industry Views

Monday Memo: Behold the Radio Unicorn!

By Holland Cooke
Consultant

imGot young local radio news talent? CONGRATULATIONS, for five reasons:

1. They’re young, which our 100-year-old medium NEEDS.
2. Streaming and satellite competitors don’t do local.
3. Radio is still #1 in-car. And in-home again, via smart speakers.
4. As listeners wonder “What NEXT?” news has their back.
5. Talent is acquired. Hire attitude, train skills.

Just DOING local news makes you special, especially if your AM/FM competitors don’t. Six tips for taking it to the next level, and making your station more habit forming:

— Make this hour’s newscast sound different than last hour’s. A particularly clever turn-of-phrase can come back to haunt you the second time a listener hears that version. The little voice in their head says, “I already heard that.”
— Lead with the latest. Avoid telling the story in chronological order. Is there some detail that can top this hour’s version? “A third shift of state troopers has joined the search for little Sarah Johnson…”
— Write as though you were telling the listener face-to-face. The police posted: “Anyone who has seen a car matching that description is asked to contact the police.” Rewrite to say, “If you see that car, call the police.”

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— Less is more. Long sentences can make it difficult for the listener to follow the story and understand the information. Emulate your network’s writing style. Write for the ear. Avoid using too many adjectives and adverbs.
— But don’t leave out verbs! “The woman’s husband arrested the wounded man taken to the hospital.” Huh?
— Highly recommended: “Writing Broadcast News Shorter, Sharper, Stronger” by Mervin Block (expensive on Amazon, FREE on Google Books).

Time Spent Listening is still the ballgame. Specifically, we want to add occasions of tune-in, which is easier than extending duration-per-occasion. Translation: There is very little we can do to keep someone in a parked car with the key on Accessories.

So be known for knowing. Benefit-laden imaging will earn you the information reputation that keeps listeners coming back again and again, “for a quick update.” And user-friendly copy points will be more effective than the boastful station-centric way many news promos sound.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. He is the author of The Local Radio Advantage: Your 4-Week Tune-In Tune-Up and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

Suzyn Waldman to Be Honored at Gracies Luncheon

When the Alliance for Women in Media Foundation (AWMF) presents the 49th Annual Gracie Awards Luncheon on June 18, at Cipriani 42nd Street in New York City, pioneering Yankees sports announcer Suzyn Waldman will be honored with the Gracies Lifetime Achievement Award in recognition of herim extraordinary contributions to sports broadcasting for over four decades, notably as one of the first women to cover Major League Baseball. Serving as host for the event will be ABC News senior national affairs correspondent and “20/20” co-anchor Deborah Roberts. AWMF president Becky Brooks comments, “We are honored to have Deborah Roberts, an exemplary journalist and storyteller, host this year’s Gracies Luncheon. Her illustrious career and dedication to impactful reporting epitomize the values we celebrate at the Gracie Awards. Additionally, we are honored to recognize Suzyn Waldman’s pioneering contributions to the industry with the Gracies Lifetime Achievement Award. This event promises to be a memorable celebration of talent and achievement in media.”

Industry News

Salem Divorces Itself from 2000 Mules

On Friday (5/31), Salem Media Group released a statement regarding the 2022 film 2000 Mules (and its companion book) published by former subsidiary Regnery Publishing that purported to examine allegations of voter fraud related to the 2020 presidential election. Salem states, “In publishing the filmim and the book, we relied on representations made to us by [producer] Dinesh D’Souza and True the Vote, Inc that the individuals depicted in the videos provided to us by TTV, including Mr. Andrews, illegally deposited ballots. We have learned that the Georgia Bureau of Investigation has cleared Mr. Andrews of illegal voting activity in connection with the event depicted in 2000 Mules. It was never our intent that the publication of the 2000 Mules film and book would harm Mr. Andrews. We apologize for the hurt the inclusion of Mr. Andrews’ image in the movie, book, and promotional materials have caused Mr. Andrews and his family. We have removed the film from Salem’s platforms, and there will be no future distribution of the film or the book by Salem.” The statement refers to Georgia resident Mark Andrews, who is suing D’Souza, Salem, and two people involved with True the Vote for defamation. That case is still in the courts, according to a report in The New York Times.

Industry News

Williamson Named iHeartMedia Indy Market President

iHeartMedia promotes Leon Williamson to Indianapolis market president. The Indy market includes sports talk WNDE-AM “FOX Sports 1260,” business news WOLT-HD2/W248AW “Business News 97.5,”im plus three music brands. Williamson previously served as SVP of sales for the station group. iHeartMedia area president for St. Louis and Indianapolis John Beck says, “Leon is a solid and very thoughtful leader. In his nearly two years at iHeartMedia Indianapolis, Leon has done a fantastic job building a solid team and fostering a deep connection with the Indy community. We are excited to have him at the helm in Indianapolis, continuing to drive our success and innovation.” Williamson comments, “As the new market president at iHeartMedia Indianapolis, my commitment is to lead with purpose and uplift our community. My mission is to leverage the power of audio to empower voices, inspire change, and build a legacy of unity and progress.”

Industry News

GBH Names Lothian Editor-in-Chief

Boston public media firm GBH names Dan Lothian to the newly created role of editor in chief, GBHim News and The World. Lothian is currently the executive producer of “The World.” GBH president and CEO Susan Goldberg states, “Dan has impeccable credentials and is respected by colleagues throughout GBH and by journalists across the globe. With his background in both breaking news and longform features, and with deep experience in radio, television, and across digital platforms, he is ideally suited to lead coverage for today’s audiences.” Additionally, Tinku Ray, currently managing editor for “The World,” will be promoted to executive editor of the program.

Industry News

TALKERS News Notes

Baltimore Public Media and KMG Networks announce that “The Good News” with Dr. Benjamin F.  Chavis Jr. will air on public radio outlets WYPR and WTMD. KMG says, “‘The Good News’ is a daily radio commentary and headline news review hosted by the journalist and civil rights icon, offering fresh, timely, unique and brief perspective on the headline news of the day across America and throughout the world.”

iHeartMedia Pittsburgh announces an extension of its audio agreement with the Pittsburgh Steelers which will have iHeartMedia powering the newly created “Steelers Audio Network” through the 2028 season. The “Steelers Audio Network” will feature game day broadcasts, ancillary programs, digital audio (Steelers Nation Radio), podcasts and social media content. Listeners can hear the “Steelers Audio Network” and its programming year-round across a variety of platforms including WDVE-FM, WBGG-AM “FOX Sports Pittsburgh” (970AM), Steelers Nation Radio, the Steelers mobile app, the iHeartRadio mobile app, as well as the team and station’s websites. The partnership also includes promotional support across all six iHeartMedia Pittsburgh stations and websites.

Industry News

Alpha Media to Launch Podcast Radio in Missouri

Less than two weeks ago, Alpha Media made news after eliminating the entire on-air and programming staff at several of its stations in Farmington and Moberly, Missouri. Now we know what the company has in mind for at least two of those stations. Alpha Media is partnering with UK-based Podcast Radio to launch “Podcast Radio Missouri” on KREI-AM, Farmington on May 27 and KWIX-AM/FM, Moberly on June 17. The two companies say, “‘Podcast Radio Missouri’ will be featured across dayparts on the twoim stations, prominently acting as the morning show in both markets, offering a fresh and dynamic start to the day. This partnership marks a significant expansion of Podcast Radio’s format into the American radio landscape, promising to offer Missouri listeners a novel way to explore podcasting content through traditional radio. Listeners will hear top-quality podcast content from across North America and the world, while also giving airtime to local Missouri podcast content. Localized imaging and station IDs will feature across ‘Podcast Radio Missouri’ broadcast hours, which also include original interviews with podcasters. Gene ‘Bean’ Baxter acts as lead interviewer, delving deep into the methodology and personality of both local and national podcasts and their creators.” Alpha Media EVP of content Phil Becker says, “We’re excited to partner with Podcast Radio to bring this innovative format to our listeners in Missouri. This partnership underscores our commitment to delivering fresh, engaging content that resonates with our communities. While we are launching on one station in two Missouri markets, our goal is to expand the format to our other two Missouri markets.”

Industry News

Good Karma’s “101.7 The Truth” Debuts New Midday Show

Good Karma Brands announces that WGKB-AM/W269DL, Milwaukee “101.7 The Truth” is launching a new midday show (12:00 noon to 1:00 pm) on May 20 called, “Jammin with Juice,” co-hosted by Ben Hooks and Carrie Mahone. The program currently airing in that slot – “Nothin’ But The Truth” withim Melanie Ricks – transitions to a digital-only format this summer. Station director of content Kyle Wallace says, “We are excited for Mel and the new opportunities a digital show presents itself, particularly as fans explore new ways to consume our content. Carrie and Ben are part of the up-and-coming generation of young broadcasters, and since both teammates joined the ‘Truth’ team at its inception, their passion and grasp on the Milwaukee community will translate through the airwaves.” GKB says, “Jammin with Juice promises to be a dynamic addition to the lineup, offering a fresh perspective on pop culture, trending topics, and lifestyle through the lens of two local millennials. Hosted by Ben ‘Jammin’ and Carrie ‘Noni Juice,’ the show promises to dissect trending topics, share candid opinions, and deliver plenty of laughter as they explore and entertain.”

Industry News

John Curley to Receive 2024 Humanitarian of the Year Award

The TALKERS editorial board has announced the selection of colorful radio talk show host John Curley of KIRO “Newsradio 97.3 FM,” Seattle as the 2024 recipient of the publication’s Sharon L. Harrison Memorial Award for Outstanding Community Service. Curley will be presented the honor at the forthcoming TALKERS 2024: Radio and Beyond conference on Friday, June 7 at Hofstra University on Long Island, NY. Curley has co-hosted 3:00 pm – 7:00 pm afternoon drive on the Bonneville-owned news/talker for the past several years after serving in various time slots during the past decade, includingim mornings and late nights at the heritage station. Prior to that he served for 15 years as the local host of the evening magazine program on Seattle’s KING5 NBC. During his career on KIRO, Curley has spearheaded a number of extremely creative and high-profile charitable promotions in addition to operating an independent business as a fund-raising auctioneer for charitable causes and organizations across the nation.  He raises an average of $80 million per year with this endeavor. In making the announcement, TALKERS founder Michael Harrison stated, “John Curley is a true on- and off-air original… iconoclastic, candid, and smart. His charity work as a radio personality over the years has been creative, entertaining, and effective.  However, it is his remarkable skill and productivity as an auctioneer for non-profits around America that is absolutely stunning. When John gets on that stage, he raises auctioneering to a heart pounding art form and drags every ounce of generosity out of his spellbound audiences. His patter is song and his moves are dance.” To see John Curley in action click here. Curley will be one of 60 industry leaders speaking at TALKERS 2024: Radio and BeyondFor more information about the conference click here. (EDITOR’S NOTE: There were several personnel changes at KIRO Newsradio 97.3 FM this week including in the afternoon drive co-host position. See story below for more details.)

Industry News

Audacy Files Opposition to MRC’s Petition to Deny with the FCC

Late last month the conservative media watchdog group Media Research Center filed a Petition to Deny with the FCC regarding Audacy’s seeking a waiver of foreign ownership disclosure obligations in order to emerge from Chapter 11 reorganization. Last week, Audacy filed its opposition to the Petition to Deny with the FCC. In it Audacy argues that first, the petition is procedurally defective, but goes on to argue that even if it is considered an informal objection, it is defective because “the Commission hasim determined that granting a limited waiver deferring its foreign ownership review to facilitate a licensee’s prompt emergence from bankruptcy is consistent with the Communications Act.” Further, Audacy says, “According to the MRC, Audacy is attempting to employ an ‘entirely new’ and ‘vague and undefined’ special warrant process’ to delay the Commission review of Audacy’s proposed foreign ownership until ‘sometime down the road’ when the company ‘may choose’ to file a petition for declaratory ruling seeking such review. This specious claim not only mischaracterizes the company’s waiver request detailed in the Application, but completely ignores longstanding precedent establishing the Commission-approved special warrant process used in a number of prior transactions to allow licensees to emerge from bankruptcy promptly, while affording the Commission sufficient opportunity to review foreign ownership issues post-emergence.” Separately, FCC Chairwoman Jessica Rosenworcel responded to Congressman Nicolas Langworthy (R-NY) and Congressman Chip Roy (R-TX), who both wrote to her implying that the Commission is not going through “its normal, statutorily required process” and voiced concern over Soros Fund Management’s acquisition of Audacy debt. Langworthy wrote that Audacy being “owned by a deeply partisan individual [George Soros], could have a fundamental impact on the nature of local radio and potentially silence political viewpoints.” Rosenworcel’s response indicates she believes the Commission is handling the matter appropriately, saying, “The Bureau staff will review the record and decide if the transfer is in the public interest pursuant to Section 310(d) of the Communications Act.”

Industry News

Audacy Releases Guide to Busting Media Myths

Audacy’s new Marketer’s Guide to Audio says it will “bust the biggest myths in media and promote theim Audio advantage.” The guide provides data to counter prevailing myths that marketers often believe. Some examples include: 1) the notion that “apps have all the audience” is not true as “ad-supported platforms are key to marketer’s winning and Audacy’s 200 million+ is miles above Spotify (48.6M) and Pandora (41.2M)”; 2) “young people don’t listen to audio” isn’t true as 96% of Gen Z listen to audio daily – with 44% being daily radio users; and 3) “I can’t measure audio” is also false because marketers can “track, measure and analyze results for both broadcast and digital campaigns.” See more about the guide here.

Job Opportunity

Cumulus Seeks OM/PD for Albuquerque

CUMULUS MEDIA | Albuquerque is looking for a dynamic operations manager/program director. Our staff takes pride in our community and value teamwork. If you can deliver lifestyle headlines, be focused, creative and multi-task and most of all… love radio, we should talk.  Board work, remotes, production,im and podcasts are all a part of what we do, so show us what you’ve got. The successful candidate will be responsible for all aspects of programming including scheduling content, coaching on-air staff, station and AM/FM cluster strategy, development of on-air/online promotions and generating associated revenue, oversight and content creation for digital extensions (including streams, websites and podcasts), and have a strong customer service approach towards listeners, staff, & sales. Additionally, the candidate will act as the program director for Legendary News Radio KKOB and KNML The Sports Animal. Find out more and apply here. Cumulus is an Equal Opportunity Employer.

Industry News

Audacy Observes Mental Health Awareness Month

May is Mental Health Awareness Month and Audacy announces its plans for this time dedicated to raising awareness and promoting understanding of mental health conditions. The month-long observance aims to reduce the stigma surrounding mental illness, increase access to mental healthim resources, and encourage people to prioritize their mental well-being. “I’m Listening,” Audacy’s flagship program created on the belief that the power of talk saves lives, is continuously committed to delivering more mental health conversations, resources, and pathways to help over 200 million listeners. The company says, “We are trusted companions and loyal friends to our listeners. We know the power of talk saves lives. We meet people where they are and assure them it’s okay to not be okay. Each year, Audacy activates ‘I’m Listening’ through national campaigns featuring artists, celebrities, and athletes who share their experiences with mental health. Partnering with the American Foundation for Suicide Prevention (AFSP), these events help raise awareness and support of issues that we all face in our daily lives. This year’s broadcast will air on Wednesday, September 25 from 7:00 pm to 9:00 pm.”

Industry Views

Sabo Sez: More from the Book of Secrets

By Walter Sabo
Consultant, Sabo Media Partners
A.K.A. Walter M. Sterling
Radio Host, “Sterling On Sunday”
Talk Media Network

imTo be an expert in marketing requires expertise in how memory works. Early in my consultant practice, I studied and read every book I could find on the processes of memory. The best book is Effective Frequency: The Relationship Between Frequency and Advertising Effectiveness. Put simply, how many times does a consumer have to hear a message before it has impact? The book, a collection of studies, is the foundation for every qualitative study in the field today.

Knowing the foundation studies of frequency’s impact facilitates sales, promo scheduling, topic rotation and external station marketing. No marketing budget? Mistake. The most efficient investment in a radio station’s growth is external advertising. Heightened awareness of a station increases cume, key for direct response advertisers, and makes sales calls shorter because the station is familiar to buyers, improves morale, and minimizes competition.

Key take aways from this book of secrets:

The Law of Six: For a message to have impact, it must be heard by the target six times during the length of the campaign.

The Law of Seven: Why are there seven (7) digits in phone numbers? Over a hundred years ago the phone company had to determine how many digits we could handle. They researched how many items we could remember in any product category. How many brand name soaps, tires, shampoos, deodorants. etc. Try it. Write down all the shampoo brands or tire brands you can think of. I’ve performed this magic act with large audiences around the country.

Almost no one can write down more than seven shampoo, deodorant, cereal, or tire brands. The exception is if the question asks you to write down brands of an industry in which you work. Memory activity applies to the use of presets on car radios. Analog car radios rarely fill all five or six pre-set buttons. In your digital car, even though you’re in radio, I bet the most you’ve programmed is four.

Flight or Dose? A $5,000,000 national campaign was tested for flight effectiveness. What works best? Two weeks on, two weeks off or continuous spots. Same number of spots, same budget but continuous or flighted? Two surprising answers: The flighted campaign resulted in more sales. But the continuous run actually hurt sales and after an initial positive impact, sales declined to pre-campaign levels.

Youth Matters: The younger the customer, the more often they must be exposed to the message. A young person has more distractions than an older person.

People ForgetThis is the key takeaway: If a product is not advertised for nine months, customers have no memory of the message. None. They might remember that the product exists, but they have no recall of what the product does for them or why they should buy it… or listen to it. A tragic, industry-wide mistake has been made to cease advertising radio stations. Obviously not advertising is hypocritical for a medium that survives on ad dollars. The no-marketing argument is that with the PPM there is no need to remind listeners of a station’s name because the listener no longer has to write it down in a diary. How much has your city changed in nine months? How many new streams, websites, podcasts have distracted your listener from your station? External marketing of a station protects the investment made in its operation.

Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers. HITVIEWS clients included Pepsi, FOX TV, Timberland, Microsoft, and CBS Television. He can be reached at walter@sabomedia.com and www.waltersterlingshow.com. “Sterling On Sunday,” from Talk Media Network airs 10:00 pm-1:00 ET, now in its 10th year of success.