Industry News

The Ramsey Network’s Ken Coleman Publishes New Book

Ken Coleman, author and Ramsey Network personality, has published his latest book, Get Clear Career Assessment: Find the Work You’re Wired to Do Student Edition, published by Ramsey Press.img The book includes access to the Get Clear Career Assessment — a tool to help teens discover their top talents, passions and mission. Coleman says, “Every student has incredible potential, but they often don’t know where to start. This book is about helping them discover their unique strengths and passions — so they can step forward with a clear vision and the confidence to pursue the work they’re meant to do.” Coleman is a three-time bestselling author and a co-host of “The Ramsey Show.” He also hosts “Front Row Seat,” part of The Ramsey Network, that debuted in January and has accrued more than 50 million views. The show “dives deep into the untold truths behind success through unfiltered conversations with top achievers.”

Industry News

Erick Erickson Prioritizes Affiliate Station Visits

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Compass Media Networks nationally syndicated talk host Erick Erickson says he’s making it a priority to visit stations for listener and client meet and greets and adds that to reduce the burden on the affiliates, the show is picking up travel expenses for himself and team. Pictured above is Erickson chatting with listeners to WEEB, Southern Pines, North Carolina. Erickson says, “Radio is a far more intimate medium than any other form of media. People get to know you based on voice inflection. Getting into the markets and being in person with our listeners builds the audience connection and is important to me. It’s equally important that I do it without being a burden to the affiliates and working in collaboration with them.”

Industry News

WVON, Chicago Unveils New Afternoon Show

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WVON, Chicago announces that station PD Atiba Buchanan is teaming up with LaDonna Raeh for the afternoon drive show. This comes after the duo have been filling in for Jesse Jackson Jr. since early March, allowing Jackson Jr. to focus on his national show. The station says, “The duo will focus on keeping listeners up to date on breaking news and topics such as social justice and advancing Black economics. In addition, Buchanan and Raeh will highlight the importance of familial networks by teaming up with experts to discuss strengthening family structures and hosting a weekly segment called ‘Relationship Thursdays.’”

Industry News

Yesterday’s Top News/Talk Media Stories (5/12)

The most discussed stories yesterday (5/12) on news/talk radio and related talk media according to TALKERS research:

1. U.S.-China Trade Deal
2. Trump’s Middle East Trip
3. Qatar Airplane Gift Controversy
4. Edan Alexander Released by Hamas
5. Newsom’s Anti-Public Sleeping Campaign

Industry Views

Monday Memo: Music Lessons For Talk Radio

By Holland Cooke
Consultant

imgMusic radio’s competitors were vinyl, then tape, then CDs – before smartphone streaming and satellite radio offered more portability and variety. And before consolidation, broadcasters were under less of the revenue pressure that now commercializes many stations beyond listeners’ tolerance. TALKERS NAB Show coverage included Edison Research founder Larry Rosin lamenting “many, many [music] stations now loading all their spots into two interminable breaks per hour.” I cringe hearing FMs struggle to remain among listeners’ music appliances. And I fret that monologue-heavy talk radio is relinquishing interactive dialogue to social media.

Before moving to all-news, and eventually news/talk, I worked in music formats less-structured than today’s. So now I hear music radio as an outsider, more like a consumer. Which got me wondering: How does my format sound to music consultants? So, I asked several whose work I respect.

Beware the one-joke act

Mike McVay reckons that “listeners want to know a little bit about a lot of things,” a point other colleagues echo. Explaining that “music radio is all about variety,” adult contemporary specialist Gary Berkowitz: “To me, listeners are tired of all this political back and forth. Sure, it has its place, but it’s like if music radio only played five different artists!” Jon Holiday – who customizes station playlists for a variety of formats – asks “are talk listeners getting what they want?” Calling some formats “very artist-heavy,” he thinks stations were right to play so much Taylor Swift in 2024, certainly her year. And 2025 sure is Trump’s, but Holiday calls “banging the same drum all day, every day” the most common flaw he hears on talk radio.

McVay says listeners like “stories that pull on their heart strings. It’s why “NBC Nightly News” ends with a touching story. It’s not fluff. It’s information relief.” He also recommends topics you are likely to overhear at the next table during lunch: “Discretionary Time Information” (binge-worthy shows on Apple+, Max, Netflix). Health. And – lately more than ever – what Mike calls “purse” stories (think: eggs). Been to Costco? On weekends it’s mobbed. Ask any member and they’ll recite a shopping list of Kirkland-brand bargains.

Play the hits

 When Gary Berkowitz – then an accomplished music programmer – took over stately WJR, he “approached it like it was a music station, the only difference was my ‘songs’ were my personalities, news coverage and, at the time, play-by-play of all the major Detroit teams.” He bought a jingle package “to ‘decorate’ the station;” and “got ‘JR involved with everything that was happening in Detroit. All I did was put it all together and present it like my top-40 upbringing taught me.”

I can relate. Before I programmed all-news WTOP, Washington, I had no news experience. I came from a music FM. The WTOP staff I inherited was impressive, and their work was solid, but the station wasn’t “programmed enough.” I was sent there to convert Cume to Average Quarter Hour – the blocking-and-tackling formatics fundamental to music radio. We owned “the Top news…instantly” image, and we said those very words LOTS. But research told us that traffic and weather were “the hits;” and how we presented them moved the needle.

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Great talkers are great listeners 

In every transaction, consumers now expect to interact; and “listeners like to hear others’ voices,” Mike McVay observes: “When the audience is comfortable enough to weigh in with an opinion, their own story, or a reaction, you’ve created a ‘friend circle.’” Jon Holiday tells morning shows he works with to “take time going into breaks to be topical and interact with callers.” And engage by texting and social media. And don’t just push-TO listeners. Be quick to REPLY, and you will make them feel special. 

Yet, in three decades coaching talk hosts, the most unwelcome word I say seems to be “callers.” Imitating gifted Rush Limbaugh, many hosts are prone to windy monologue, rather than inviting the busy dialogue that makes a station sound popular (something local advertisers notice). DJs deftly weaving interactivity into music shows often sound more inviting than sermonizing talkers. Holiday remembers El Rushbo as “a master at having fun, particularly in his early days as a syndicated personality.”

Prescription: Local 

Twenty years ago at the TALKERS conference, publisher Michael Harrison’s advice was elegantly simple: “Give them something they can’t get anywhere else.” Especially now, with so many non-local audio competitors. Regardless of format, helpful local information can increase Occasions of Tune-In per week.

Simply doing local news is a start. But does yours enable the listener by telling what an item means to him or her? On any given day, what you’re overhearing at lunch is something big that’s happening somewhere else. Can you explain the local impact? “National news needs to mean something to me, my community, my region or state,” according to McVay.

With weather so erratic in so many places, owning that image is gold. If you’re news/talk, don’t assume that you’re the market’s weather station. If you’re music, don’t assume you can’t be. Noting typical news/talk demographics, Jon Holiday surmises that, “as we get older, we seem to be more interested in weather.”

And as successful music stations have always done, show up! Gary Berkowitz had WJR go all-in on Detroit’s Thanksgiving Day parade, “with our people all over the parade route. It was better than the TV coverage!”

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

Western Massachusetts Media Industry Mourns the Passing of Mark G. Auerbach

Springfield, MA-based multimedia broadcaster, writer, and publicist Mark G. Auerbach passed away this past Friday, May 2 after waging a long, brave battle against kidney and heart disease. Auerbach had an indelible presence – primarily in the local arts & entertainment community – as the long-running host of radio and television programs as well as his print columns and coverage of the region’s active theater and music scenes. Actively developing a legacy that spanned almost a half century, Auerbach was engaged in his dynamic career until the very end, producing and hostingimg “ArtsBeat,” “Athenaeum Spotlight,” and “On The Mark” for WCPC, Channel 15 and WSKB-FM 89.5, both in Westfield, MA. He was a regular contributor to Berkshire Onstage and a member of the Berkshire Theatre Critics Association. His weekly column “Arts Beat” appeared in The Westfield News. In his youth, Auerbach studied theater at American University and the Yale School of Drama. During his multimedia career his impact was felt nationwide, and he was an indefatigable fundraiser for public broadcasting. As a publicist, he was a devoted supporter of the Springfield Symphony Orchestra and numerous other not-for-profit artistic organizations. TALKERS publisher and local Western Mass resident Michael Harrison states, “I am proud to have been able to call Mark Auerbach a friend for the past 39 years, during which time I have come to respect and admire him as one of the finest media practitioners with whom I have had the pleasure of working. He was a champion of the arts and all that celebrates the humanities in our modern multimedia environment.  He was a local giant on a multitude of levels and leaves an irreplaceable void in this part of America’s grassroots media community.” Auerbach requested no funeral services but said if people wish to do something in his memory they can make a gift to either Springfield Chamber Players MOSSO) (www.springfieldsymphonymusicians.com), Northfield Mount Hermon School (nmhschool.org), or the theatre of your choice.

Industry Views

Monday Memo: Make AI Your Intern, Not Your Replacement

By Holland Cooke
Consultant

imgWhen a blogger found “no biography, or further information about the woman who is supposedly presenting this show,” it forced Australian Radio Network to acknowledge that Artificial Intelligence supplies the voice of “Workdays with Thy” on one of its stations (CADA, available on the iHeartRadio app). “Exploring how new technology can support great content,” the network statement rationalized.

If you’re a (human) music DJ, this is chilling. If you’re a talk host, are you next? Hey, IBM’s Deep Blue defeated world chess champion Garry Kasparov in 1997, back when we were still dialing-up Internet access. So don’t think souped-up AI couldn’t someday interact with human callers. Or the fake callers vendors now offer.

Flip-the-script, to put the robot to work for you and sound local and super-relevant. Here’s how, step-by-step.

1. Use Google Trends, filtered to your metro area.

— Go to Google Trends.
— Set the location to your city, state, or region.
— Look at:
-Trending Searches (daily hot topics)
-Related Queries (people often search “near me” + other urgent needs)

2. Focus on “Near Me” signals that reflect tension, urgency, or curiosity

— “Near me” searches usually spike when:

– People have a problem (e.g., “urgent care near me”, “cheap gas near me”).
– There’s a trend or event (e.g., “earthquake near me”, “protest near me”).
– There’s fear, confusion, or excitement (e.g., “layoffs near me”, “concerts near me”).

— These are rich veins for call-in topics because:

– They touch emotions (fear, anger, hope).
– They’re localized — content your new-tech audio competitors won’t have.
– They’re now — you can spin them for immediate reaction.

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3. Translate “Near Me” searches into talkable angles

— Example:

Search Trend Possible Call-In Topic
“Layoffs near me” “Are you worried about job security? Have you or someone you know been laid off recently?”
“Protests near me” “What’s your take on the demonstrations downtown? Are they making a difference or making things worse?”
“Gas prices near me” “Have high gas prices changed your driving habits? Are you cutting back or just absorbing it?”

4. Bonus Tip: Cross-Reference “Near Me” with social media buzz

— Use X (Twitter) trends and Facebook community groups to see if local chatter matches what Google is showing.

5. Create a simple daily habit

— Spend 5 minutes a day on Google Trends.
— Pull one or two local “near me” topics.
— Frame them into emotionally loaded questions for on-air teasing:

– “Do you feel less-safe after [recent incident? [phone number].”
– “Have YOU or someone you know been affected by the [local layoffs]?”

Evidence that you can make AI your assistant, and not your replacement? I asked ChatGPT to outline the instructions above; and this fill-in-the-blanks a Topic Mining Sheet you can use daily to systematically turn Google “near me” trends into great call-in topics.

Oh, and from the website for that Australian station: “We are an inclusive workplace embracing diversity in all its forms.” You do the punchline.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

WABC Host Frank Morano Wins NYC Council Seat; 2025 Primary Election is Next Month

WABC, New York overnight host Frank Morano beat out Cliff Hagen and Griffin Fossella to assume the Staten Island South Shore city council seat vacated by Joe Borelli in January. Now, Morano willimg hold the seat through the end of the year. However, he faces a June primary and, if successful, then a November general election to remain in office into 2026. Morano tells TALKERS, “We have another election in June, but I’m hoping to stay on the radio, whether it’s in my current time slot or another. I’m determined to stay on radio, even while doing the people’s work.”

Industry News

Salem Host Dennis Prager’s Return to Air Delayed

Salem Media Group issues a statement saying Salem Radio Network host Dennis Prager will be delayed in his return to the airwaves, due to a setback in his recovery from a spinal cord injury. The company had been hopeful Prager would be ready to start hosting an hour of content by June. SDRN says that in the meantime, it will continue airing the Jack Posobiec show in the 2:00 pm ET hour. Salem says, “Jack has done a fabulous job there for months. SRN transitioned Charlie Kirk into the Dennis Prager hours of 12:00 noon to 2:00 pm ET on March 31, one month ago. While it is nearly impossible to replace an icon like Dennis, our affiliates have made that transition work. Listeners love the Charlie Kirk show, while at the same time are missing Dennis. We will continue to keep watching the recovery for Dennis and pray for his improvement.”

Industry News

Top News/Talk Media Stories This Past Week (April 28 – May 2, 2025)

Here are the most talked about stories of the past week (4/28-5/2) on news/talk radio and related talk media according to TALKERS:

Stories

1. Trump’s First 100 Days / Polling Numbers
2. Tariffs / U.S.-China Trade War / The Economy
3. U.S.-Ukraine Minerals Deal
4. Russia-Ukraine War
5. DOGE / Musk and Tesla
6. Canadian Elections
7. Deportations / Abrego Garcia Case
8. Trump vs Harvard
9. Kamala Harris Speaks Out
10.Belichick-Girlfriend Flap

People

1. Donald Trump
2. Xi Jinping
3. Volodymyr Zelensky
4. Vladimir Putin
5. Elon Musk
6. J.D. Vance
7. Mark Carney
8. Kilmar Abrego Garcia
9. Joe Biden / Kamala Harris
10.Bill Belichick / Jordon Hudson

To see the full TALKERS Stories, Topics, and People Charts, please click HERE.

Industry News

Top News/Talk Media Stories This Past Week (April 21 – April 25, 2025)

Here are the most talked about stories of the past week (4/21-25) on news/talk radio and related talk media according to TALKERS:

                          Stories

1. Tariffs / U.S.-China Trade War
2. Financial Markets / Fed Chair Powell’s Status
3. Russia-Ukraine War / Israel-Gaza War
4. Abrego Garcia Deportation Case
5. Pope Francis Dies
6. Google Anti-Trust Ruling/Meta Anti-Trust Case
7. Hegseth Signal Chat Controversy
8. Iran Nuclear Talks
9. State Dept. Reorganization
10.“60 Minutes” Producer Quits

              People

1. Donald Trump
2. Xi Jinping
3. Jerome Powell
4. Volodymyr Zelensky
5. Kilmar Abrego Garcia
6. Pope Francis
7. J.D. Vance
8. Elon Musk
9. Pete Hegseth
10.Bill Owens

To see the full TALKERS Stories, Topics, and People Charts, please click HERE.

Industry News

Cumulus Media Moving Stock from NASDAQ to OTC

A statement from Cumulus Media indicates that the company is moving its stock from trading on the NASDAQ to trading on the OTC (over-the-counter) market. Cumulus was set to be delisted fromimg NASDAQ after failing to bring its stock price above $1 for the required period of time. The statement says the company will do this “rather than investing time, effort, and cost into developing a plan to remain on NASDAQ.” The change takes effect on May 2 and solely impacts the trading venue. “The CMLS ticker remains the same and it does not affect the company’s operations. Cumulus remains focused on executing its strategy and driving long-term growth.”

Industry News

Ted Cruz Podcast Being Made Available to Radio Stations

Premiere Networks is making the podcast, “Verdict with Ted Cruz,” available to news/talk stations as a one-hour weekend show. The show is co-hosted by Texas Senator Ted Cruz and radio personality Ben Ferguson.img Premiere Networks president Julie Talbott says, “Senator Cruz is a political insider whose views and opinions are valued by audiences. We’re always looking for engaging and entertaining programming that resonates with listeners, and the continued success of ‘Verdict’ made the decision to expand the program to radio a no-brainer. By harnessing the immense power of broadcast radio, we’re confident Verdict with Ted Cruz will reach millions more listeners across America every week.”

Industry News

Former Radio Exec Andy Bloom Convicted of Criminal Sexual Conduct

Andy Bloom, who served with numerous radio companies during his career, was convicted by a Hennepin County, Minnesota jury of two counts of 2nd degree criminal sexual conduct. The 61-year-old former radio executive faces sentencing on May 13. The trial came a year after Bloom was charged after complaints filed by his then-15-year-old daughter. He is currently being held without bond. The investigation began after Bloom’s daughter reported multiple acts committed over an extended period of time between January of 2022 and July of 2023. During his career, Bloom served as programmer for WPHT and WIP in Philadelphia and was most recently with WCCO-AM in Minneapolis, a role he exited in 2018.

Industry News

PodcastOne Partners with Flightpath for Predictive Analytics

PodcastOne partners with Flightpath to use its predictive analytics platform. PodcastOne says the move will provide its sales and operations teams with the tools to optimize yield, unlock revenue potential, execute faster,img and make more strategic decisions. PodcastOne director of podcast business Michal Ksepko says, “Flightpath gives us the clarity and efficiency we need as our business scales. From forecasting to cross-platform analysis, their tools are helping us operate smarter and drive stronger results for both our creators and brand partners.”

Industry News

Report: Mark Levin Among Those Named to Homeland Security Advisory Council

The New York Post is reporting that President Trump has appointed Cumulus Media | Westwood One nationally syndicated talk radio and FOX News personality Mark Levin to the “revamped” Homeland Security Advisory Council. The former members of the council were dismissed shortly after Trump wasimg sworn in. According to the report, Levin will join ex-NYPD detective and former “Don Imus” show contributor Bo Dietl, South Carolina Governor Henry McMaster, and Florida State Senator Joseph Gruters. President Trump posted to Truth Social: “Under Secretary of Homeland Security Kristi Noem’s leadership, HSAC will work hard on developing new Policies and Strategies that will help us secure our Border, deport Illegal Criminal Thugs, stop the flow of Fentanyl and other illegal drugs that are killing our Citizens, and MAKE AMERICA SAFE AGAIN.” See the Post story here.

Industry News

Top News/Talk Media Stories This Past Week (April 14 – April 18, 2025)

Here are the most talked about stories of the past week (4/14-18) on news/talk radio and related talk media according to TALKERS:

Stories

1. Abrego Garcia Deportation Case/Judge Threatens Contempt Charges
2. Trump vs Harvard
3. Tariffs / U.S.-China Trade War / Powell Speech
4. Meta Anti-Trust Case
5. FCC’s Carr Threatens Comcast / Trump’s 60 Minutes Criticism
6. DOGE
7. U.S. – Iran Nuclear Talks
8. Russia – Ukraine War / Israel-Gaza War
9. Bernie Sanders-AOC Rallies
10.RFK Jr Promises Autism Cause

People

1. Donald Trump
2. Kilmar Abrego Garcia/Nayib Bukele
3. Alan Garber
4. Pam Bondi
5. Jerome Powell / Xi Jinping
6. Mark Zuckerberg / Elon Musk
7. Brendan Carr
8. Vladimir Putin / Volodymyr Zelensky
9. Bernie Sanders / AOC
10.RFK Jr

To see the full TALKERS Stories, Topics, and People Charts, please click HERE.

Industry News

Dave Ramsey Publishes New Book, Build a Business You Love

Ramsey Solutions CEO Dave Ramsey publishes his latest book titled, “Build a Business You Love,” (2025, Ramsey Press). In this new book, Ramsey shares his 30-plus years of building a business from a one-imgman operation to a $250 million-a-year company with over 1,000 employees and a nationally recognized brand. Ramsey says the book draws on his hard-earned lessons, equipping readers at every stage of business to grow themselves, lead their teams and scale their businesses.  He says, “Running a business is the hardest thing you’ll ever do, but it can also be the greatest thing you’ve ever done. If you’re not careful, you can wind up hating what you’re trying to build. I’m a guy who’s lived it and made it work — someone who’s messed up a lot and gotten back up after being knocked down. This book isn’t theory. It’s the blueprint for building something you can be proud of.” See more about the book here.

Industry News

Salem Unveils Deal with Donald Trump, Jr and Lara Trump

Salem Media Group announces multi-dimensional deal that it says not only adds two of the most influential voices in American media, Donald Trump Jr. and Lara Trump, but launches the company into an entirely new era of scale, relevance, and cultural power. As part of the deal, Salem acquires a 30% stake in MxM News, a mobile news aggregation app co-owned by Trump Jr., and enters into a longterm servicesimg agreement under which Trump Jr. and Salem will work together to develop a series of high-impact promotional and growth initiatives. At the same time, Salem enters into a strategic agreement with Lara Trump to collaborate on business growth in the digital podcast space, advertiser partnerships, and content innovation. Both Trumps become significant stakeholders in Salem Media. Salem CEO David Santrella states, “These aren’t just partnerships, they’re power moves. Donald Trump Jr. and Lara Trump bring credibility, energy, and the kind of megaphone that moves markets and shapes public opinion. Their alignment with Salem signals a massive leap forward in our ability to lead the next era of conservative media. Donald Trump Jr. and Lara Trump aren’t just becoming business partners with Salem, they now also have significant ownership stakes in the company with a major incentive to grow shareholder value which in turn will drive the stock price. It’s definitely an exciting time to be a Salem shareholder.”

Industry News

Pat Boyle to Host Overnight Show on Infinity Sports Network

Audacy adds “The Pat Boyle Show” to its Infinity Sports Network, airing in the 2:00 am to 6:00 am ET daypart. Ryan Hurley, brand manager for Infinity Sports Network and WFAN, says, “We are happy to haveimg Pat continue to bring his passion to Infinity Sports Network, this time on a nightly basis. He puts everything he has into entertaining his audience, keeping them informed and involving them in his show for a great listening experience.” Since 2019, Boyle has held multiple positions at WFAN and Infinity Sports Network, serving as a host, anchor, and producer. He currently co-hosts, “Sunday’s Bets” on Audacy’s BetMGM Network and anchored the eight-hour NFL show “Gridiron Gameday with Pat Boyle.”

Industry News

KFBK, Sacramento Names Sam Shane Early PM Host

iHeartMedia Sacramento announces that effective June 2, air personality Sam Shane will transition from co-hosting “The KFBK Morning News” to host of the 12:00 pm to 3:00 pm show that’s been held by Tom Sullivan for more than 30 years. Sullivan recently announced his semi-retirement. Shane says, “I’mimg humbled and honored to be taking over the time slot occupied by Tom Sullivan at KFBK, a radio station with a rich history of producing superior news/talk programs. Never have I enjoyed producing and delivering a program more than these last six years as I have co-hosted the morning news show on KFBK with Cristina Mendonsa. I’m very proud of our accomplishments and grateful for the opportunity imgto have worked with Cristina and everyone behind the scenes who made it happen. Now it’s on to a new chapter.” Mendonsa continues as host of “The KFBK Morning News” and will be joined by Mark Demsky, who will serve as news anchor and present special report segments. Demsky joined KFBK last year after serving as a sports anchor and reporter at KTXL-Fox 40 in Sacramento. Mendosa says, “This next chapter is about helping listeners wake up to what really matters, stories that affect their lives. After 30 years in journalism and a multi-generational connection to Northern California, our goal is to bring listeners smart, relevant news with a balanced perspective, cutting through the noise to bring more insight.”

Industry News

Top News/Talk Media Stories This Past Week (April 7 – April 11, 2025)

Here are the most talked about stories of the past week (4/7-11) on news/talk radio and related talk media according to TALKERS:

                      Stories

1. Trump Tariffs/U.S. vs China
2. Financial Markets Activity/Recession Fears
3. Deportations- Detentions-Visa Revocations
4. SCOTUS Gangsters Ruling
5. DOGE/Universities Funding Freeze
6. U.S.-Iran Nuclear Talks
7. Russia-Ukraine War/Israel-Gaza War
8. Bernie Sanders Rallies-CNN Town Hall-“Hands Off” Protests
9. HHS Job Cuts/Health Care/Vaccines
10.Severe Weather in Mid-South/NCAA Hoops Championships

                   People

1. Donald Trump
2. J.D. Vance
3. Elon Musk
4. Howard Lutnick / Scott Bessent
5. Xi Jinping
6. Benjamin Netanyahu
7. Vladimir Putin
8. Kilmar Abrego Garcia
9. RFK Jr.
10.Karoline Leavitt

To see the full TALKERS Stories, Topics, and People Charts, please click HERE.

Industry Views

Monday Memo: NAB Show, Survive and Thrive

By Holland Cooke
Consultant

imgHello from Las Vegas, ever-changing yet timeless. Here this week the NAB Show is “Powering the Next Era of Storytelling.” And it’s about time. While there is now a filibuster-proof U.S. Senate majority to require that cars include AM receivers, some AM stations are being shut off. Over the weekend millions took to the streets and this morning Wall Street braced for more. So, the vibe here is positively rejuvenating.

“If you’re here, you’ve already defied the odds.” 

National Association of Broadcasters president & CEO Curtis LeGeyt congratulated attendees at a perennial event that – on its own – paid for the trip, the NAB Show Small and Medium Market Radio Forum. As big corporate owners make big trade press headlines in big markets, the mojo in the minor leagues is downright invigorating.

Picture speed-dating for great ideas. The room is set up with roundtables. Each half-hour, attendees share what’s working back home, then rotate. Table topics included, “The Secret to Radio’s Digital Ad Success is Being Local First,” and “Podcasting Strategies for Radio,” and “Monetizing High School Sports,” and there were heartwarming stories about “Developing Your Community with Events and Social Media.” And, yes, THE most popular table – to which participants dragged chairs from elsewhere: “AI’s Use Throughout Your Station.”

Did you know that May is National Small Business Month? And National Small Business Week is May 4 to 10? Plan now to do what these plucky broadcasters shared ideas for doing: Use your broadcast and digital assets and your local engagement to, in NAB Show speak: “Unlock the Power of the Creator Economy.”

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“A connection on LinkedIn is worth a hundred on Instagram.”

As corporate cost cuts continue, I’ve been collecting and sharing opportunities. In a recent column here, I described 18 non-radio career options for which your skill set as a broadcaster could qualify you. And in last week’s column I recommended and demonstrated some valuable and FREE tools.

Now – courtesy of ThinkTAP’s Richard Harrington – a road map for selling your services. Here’s the deck from his super-useful session “Working with Brands: How to Get Your Foot in the Door and Stay There.” And don’t let the term “brands” scare you. Think local businesses.

Sampler:

— Your prospects crave the sort of engagement that successful on-air people have accomplished. “Build your Email list!” Harrington urges.
— Then, take every opportunity to engage. Important: “Reply to people who replied” to something you have posted. “Such a small percentage do reply that this makes their day.”
— “Do what you can to pull audience into a place you can control.” Anyone working in the industry we used to call “radio” now needs to be facile with social media and podcasting and video. So, use those skills and tools to “create content that can be used by the brand.”
— Especially opportune: demonstrate how to use what your client sells.

New to selling your services? Generous with his experience, Harrington’s deck will suggest lots of transactional technique.

Our industry, like ‘Vegas, is ever-changing yet timeless.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

Marciszek Rises to EVP at AdLarge & fwd.

AdLarge and the fwd. network announce that Ilwira Marciszek is promoted to executive vice president,img revenue operations. In this expanded leadership role, she will continue to oversee all digital operations while spearheading strategic initiatives to strengthen partnerships and drive revenue growth. AdLarge CEO Cathy Csukas says, “Ilwira has been an integral part of AdLarge’s growth and success. Her strategic vision, deep industry expertise, and relentless commitment to innovation have propelled our digital revenue and operations forward. As we expand, her continued leadership will be invaluable in shaping the future of our digital business.”

Industry News

FCC’s Gomez Fires Back at New Commission Policy

FCC Commissioner Anna M. Gomez addressed the U.S. Hispanic Chamber of Commerce Legislative Summit on Wednesday (3/26() and spoke about efforts by the FCC and other government entities to “intimidate private companies because of internal labor practices meant to promote fairness in hiring.” She said, “Private businesses all over the country are under attack. Creeping government intervention isimg making companies think twice about the way they describe internal diversity programs. They’re afraid the government may retaliate against them simply because of actions that are responsive to how consumers use their services or choose to buy their products. Sadly, the hard-fought lessons of the civil rights movement are being erased – or worse, distorted – to claim that fairness for all requires discrimination against some. That could not be further from the truth.” Gomez says she’s concerned about the Commission weaponizing  “its regulatory authority to enforce government mandates that seek to eliminate voluntary efforts by private companies to increase fair and equal employment opportunities.”

Industry News

AWMF Announces Gracies Winners

The Alliance for Women in Media Foundation unveils the winners of the 50th Annual Gracie Awards, celebrating five decades of amplifying women’s voices, stories, and achievements in media. AWMF says, “This landmark anniversary marks not only a reflection on past trailblazers but also a declaration of the continued power of women shaping the cultural and media landscape.” The winners across all categoriesimg include: Megan Thee Stallion, Mayim Bialik, Kathy Bates, Angela Yee, Keke Palmer, Rita Cosby, Jill Schlesinger, Kristin Klingshirn, Letty Peniche and more. They will be honored at the Gracie Awards Gala on May 20, 2025, at the Beverly Wilshire in Los Angeles, which will be hosted by actress, comedian, and podcaster, Fortune Feimster. Local and student award recipients will be recognized at the Gracie Awards Luncheon on June 18 at Cipriani’s in New York City. AWMF president Becky Brooks says, “For 50 years, the Gracie Awards have honored the storytellers who push boundaries and redefine what’s possible. This is more than an awards show – it is a movement that has championed inclusion, representation, and truth in the media. The women we celebrate today are shaping the next 50 years, ensuring that our narratives are not just seen or heard, but felt and remembered. And we are excited to have Fortune Feimster join us as the host for our Golden Anniversary Gala in Los Angeles, bringing her incredible wit and energy to this unforgettable celebration.” You can see all the winners here.

Industry Views

How to Get a Media Job Right Out of College

Walter Sabo
a.k.a. Walter M. Sterling
Host, “Sterling Every Damn Night”
WPHT, Philadelphia
Host, “Sterling On Sunday,” TMN

imgThank you, TALKERS for placing me on two panels at the IBSNYC conference. All student conferences have one underlying goal: Attendees want to know how to land a starter job in media. Here’s the information I shared with the eager crowd.

1. Decide where you want to live. Until you have a strong, positive reputation in the industry, no company will sponsor a move. It’s not just the cost of moving, it’s the emotional responsibility. If the job doesn’t work out, the company has lost money plus it will have the added burden of taking the recruit from their homeland.

Hiring a local eliminates the risk of an on-air talent not “getting” the city. If, for example, a DJ in New York announces that the store is on “YOUS TON” street rather than HOUSE-TON street, there is all sorts of trouble. In-town candidates have established relationships that will benefit the sales, news and programming departments.

2. Don’t write a resume, you don’t have one. You have a college degree, stories, and opinions. Fresh, new opinions. A good employer will respect a graduate’s perspective on their on-air product or marketing plans. Study the station where you want to work. Listen to elements you hear that are great and those that you could improve. Write it down. Prepare a good-looking WHITE PAPER about what you think works and what could be better. You don’t have to be “right” you just have to demonstrate an understanding of the station and your willingness to do work. No one else is going to write a paper and present defensible ideas. You will win.

3. Flatter. Select the exact company you want to work for and learn every single thing you can about it. It is astonishing how many times I’ve interviewed a prospect and found out that they knew nothing about the company or the station. They just want a job. Needing a job is not a career path. The people whom you will meet have giant egos. Know what that person has accomplished for their company, express your admiration for it, express your deep desire to be a part of it. Signal that you have no desire to work for any other company in town.

Have your goals lined up in your head and be flexible. Your mission is to get in the door. An employee ID is the win. BUT when asked what you would like to do in your career have a thoughtful response. Aimless=mindless.

4. Avoid answering job postings. Companies are often legally obligated to post jobs and 95% of those jobs are already taken. Instead, search deep into your personal and student network to find any associate or friend who may have a pipeline to the higher-ups in your target company.  HR is a bad place to start. Let the CEO of the company send you to HR after they have been impressed by their conversation with you! A courtesy call to HR following the blessings of the CEO – that’s the best strategy.

5. Once you get the job, do anything, learn everything. Tips: Show up 15 minutes before your day starts, don’t leave until you ask your manager if they need you to do anything else. At first, you will be asked to wash the morning show’s dishes! Log recordings! Take in feeds! Respond to listener calls and emails! You will look for ways to showcase your skills and be given a chance to excel. Take your vacation, call in when really sick, but DO NOT take a “personal day.” Yes, that’s how it really works. Welcome to show business.

Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com

Industry News

SRN Moves Charlie Kirk to Dennis Prager’s Affiliates

Salem Media Group’s Salem Radio Network is putting host Charlie Kirk onto the Dennis Prager affiliate stations, effective March 31. This move comes as the result of Prager suffering a debilitating injury lastimg November after a fall in his home in which he suffered a spinal cord injury. Prager is going through extensive rehabilitation. Charlie Kirk has been hosting his show live in the same 12:00 noon to 3:00 pm ET daypart as Prager since October of 2020 and SRN says this will be an easy transition for most stations. Prager and imgSalem have agreed to his return for one hour a day, airing 2:00 pm to 3:00 pm ET, starting Tuesday, June 3. Salem SVP of spoken word Phil Boyce says, “Dennis may have some physical limitations at the moment, but his wit, wisdom, insights and passion are as strong and as clear as ever and we are delighted at his spirit and resolve to return to his audience. We want Dennis to remain a part of the Salem family and want his millions of loyal fans to continue to hear his voice. Affiliates of Charlie will continue to get the Kirk show with no interruption, and affiliates of Dennis will soon get Charlie Kirk as a strong and able replacement.”

Industry News

Triton Digital Releases February 2025 U.S. Podcast Ranker

According to the February 2025 U.S. Podcast Ranker from Triton Digital, the top of this chart doesn’t change from January with NPR maintaining its grip on the first two spots with “NPR News Now” at #1 andimg “Up First” at #2. Remaining at #3 is Cumulus Podcast Network’s “The Dan Bongino Show.” Moves of note in February include iHeartRadio’s “The Daily Show: Ears Edition” rising five places to #20; Audacy’s “We Can Do Hard Things” falling six places to #25; and iHeartRadio’s “The Herd with Colin Cowherd” dropping eight places to #37. The Triton Digital U.S. Podcast Ranker is based on weekly average downloads. See the complete ranker here.

Industry News

FCC Seeks Public Comments on Deregulation

In a Public Notice titled, “Delete, Delete, Delete,” The Federal Communications Commission says it is “taking action to promote the policies outlined by President Trump…” and are “seeking public input on identifying FCC rules for the purpose of alleviating unnecessary regulatory burdens. We seek comment on deregulatory initiatives that would facilitate and encourage American firms’ investment in modernizing theirimg networks, developing infrastructure, and offering innovative and advanced capabilities.” The Notice goes on to say, “The Communications Act directs the FCC to regularly review its rules to identify and eliminate those that are unnecessary in light of current circumstances, recognizing that in addition to imposing unnecessary burdens, unnecessary rules may stand in the way of deployment, expansion, competition, and technological innovation in communications that the Commission is directed to advance. Government-wide administrative law requires review of rules to ensure that unnecessary—or affirmatively detrimental—rules are not retained.” The public comment period runs through April 15 and the Commission encourages “commenters to consider certain policy factors including cost-benefit considerations, marketplace and technological changes, barrier to entry, and more, as well as statutory and regulatory retrospective review standards.” Read the complete Public Notice here.

Industry News

Gun Talk Celebrates 30 Years on the Radio

Tom Gresham’s “Gun Talk” is celebrating 30 years on the air. The host of the nationally syndicated shooting sports talk show says, “‘Gun Talk’ radio is perhaps more important today than when it started 30img years ago. Whether it’s helping the first-time gun buyer sort out what she needs to buy, or exposing politicians who claim to be supporters of the Second Amendment while putting restrictions on this right, there’s plenty to talk about. Responsible gun ownership is strong, and I’m glad to be part of movement.” The program airs live on Sundays from 2:00 pm to 5:00 pm ET and is heard on more than 260 stations.

Industry Views

Monday Memo: ChatGPT, Carefully

By Holland Cooke
Consultant

imgObservation, as a heavy CNBC viewer: Artificial Intelligence is to 2025 what Dot Com was to the late 1990s, game-changer… and shiny object.

Everyone seemed to be chanting “AI” at this year’s CES. In a previous column here, I offered, from experience, some Do’s-and-Don’ts for crafting commercial copy. And as vendors are applying AI to various other broadcast content and operational functions, I asked the app itself: “How would you caution radio broadcasters against over-reliance on ChatGPT?” SECONDS later, the robot replied:

“Here are some key points to consider:

1. Maintain Authenticity: Radio broadcasting thrives on the personality and authenticity of its hosts. Relying too heavily on AI-generated scripts or content can make broadcasts feel robotic, inauthentic, or detached. Listeners tune in to hear the voice, opinions, and personality of the broadcaster, not just information being read off a script. ChatGPT is great for generating ideas, but it shouldn’t replace the genuine voice of the host.

2. Human Connection: One of the strengths of radio is the personal connection that hosts build with their audience. This connection comes from spontaneous moments, personal anecdotes, and relatable conversations. AI can’t replicate the unique, emotional bond that a human broadcaster forms with listeners. Overusing AI could distance the host from the audience and make the show feel more like a recorded message than a live, engaging experience.

3. Accuracy and Fact-Checking: While ChatGPT can generate a lot of information quickly, it’s not always accurate or up-to-date. Broadcasters need to be mindful that AI-generated content might contain errors, outdated facts, or biased perspectives. Relying on AI without fact-checking could lead to broadcasting misinformation, which can seriously damage the station’s credibility.

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4. Tone and Nuance: AI like ChatGPT can struggle with tone, emotion, and subtlety in language. Radio broadcasters need to ensure that the tone of the broadcast fits the subject matter and the audience. AI might miss the mark on this, especially in more nuanced or sensitive topics. A human touch is often needed to tailor the message effectively.

5. Audience Engagement: ChatGPT can provide content, but it can’t engage with listeners the way a broadcaster can. Over-relying on AI could take away opportunities for live interaction, audience call-ins, and real-time feedback. Broadcasting is about creating a dialogue, not just delivering information, and AI isn’t capable of fostering real-time, dynamic conversations.

6. Creativity and Innovation: While AI can assist with generating ideas, true creativity comes from the human mind. Broadcasters should focus on bringing fresh, original ideas to the table—things AI can’t easily replicate. Over-relying on ChatGPT might limit creativity, turning broadcasts into predictable, generic experiences.

In summary, while AI tools like ChatGPT can be incredibly useful for research, inspiration, and content generation, broadcasters should ensure they don’t lose the human element of their shows. Maintaining authenticity, personal engagement, and creativity are key to keeping radio content fresh and compelling. AI should be a tool, not a substitute for the broadcaster’s unique voice and connection with the audience.” 

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn