Industry Views

Take Back the Airwaves: Why Radio’s Future Belongs to Main Street, Not Wall Street

By John Caracciolo
President/CEO
JVC Broadcasting

imgThe recent shutdown of CBS News Radio isn’t just another media headline – it’s a wake-up call. A clear example of what happens when decisions about our information, our communities, and our voices are made in corporate boardrooms disconnected from real life.

This wasn’t a programming failure. It wasn’t a lack of audience. It was an accounting decision – made by people who don’t live in the communities radio serves, don’t rely on it, and don’t understand its true value. And that’s exactly why they got it wrong.

Radio has never been more important. In an era flooded with misinformation, algorithm-driven content, and faceless digital noise, radio remains immediate, local, and – most importantly – trusted. It’s the one medium that still shows up live, every day, in real time, for real people.

Radio isn’t dying. It’s being stripped down by people who don’t know how to grow it. But here’s the truth: this moment isn’t just a loss – it’s an opening. A rare and powerful opportunity to rebuild something better. Because what’s missing right now isn’t demand. It’s leadership. This is the moment to create a new kind of radio network – one built not for Wall Street, but for Main Street. A network designed to empower local stations, not replace them. One that helps stations monetize their greatest strength: localism. Local voices. Local news. Local advertisers. Local trust.

Let’s be clear about something: consolidation itself isn’t the enemy. When done right, consolidation can be a powerful tool – one that strengthens local newsrooms, provides resources, and creates the scale needed to compete in a modern media landscape. But there’s a line. When consolidation is used purely for profit – when it strips stations of their local identity, cuts talent, and replaces service with spreadsheets – that’s when it fails. Profit must be our servant, not our master. The future of radio depends on getting that balance right. We need smart, strategic growth that invests in journalism, expands local reporting, and gives stations the tools to thrive – not survive. We need leadership that understands scale should support localism, not suffocate it. That’s where the opportunity is right now.

The future is a network that works differently – a network that partners with local stations to amplify their voices, not drown them out. One that provides national scale where it matters – news gathering, distribution, sales infrastructure – while keeping content authentic and rooted in the community. A network that helps local stations win. Because local radio doesn’t need to be replaced – it needs to be reinforced.

Imagine a network that:

  • Delivers credible, trusted national news while allowing stations to localize and own the story • Builds shared revenue models that actually benefit local operators.
  • Gives advertisers access to both national reach and local impact.
  • Invests in talent, not cuts it.
  • Uses modern tools – digital, streaming, social – to extend radio’s reach without losing its soul.

That’s not just possible – it’s necessary. This is how we make radio competitive again. Not by shrinking it, but by strengthening what made it great in the first place. And let’s be honest – no one is better positioned to build this than the people who actually believe in radio. We have the tools. We have the experience. We have the relationships. And most importantly, we understand the audience because we’re part of it.

This is the time to act. The vacuum left by corporate retreat is real, and it won’t stay empty for long. Either Main Street steps in to rebuild radio with purpose, or something else will fill that space – and it won’t have the same commitment to trust, community, or truth.

So, let’s not waste this moment. Let’s take back the airwaves from bureaucratic investors who see radio as a line item instead of a lifeline. Let’s build a network that works for stations, communities, and listeners. Let’s make radio great again – not by looking backward, but by building forward. This isn’t the end of radio. It’s the beginning of its next chapter. And this time, we’re writing it. Let the revolution begin my friends, who’s with me?

John Caracciolo is the president and CEO of JVC Broadcasting.  He can be emailed at johnc@jvcbroadcasting.com or phoned at 631-648-2525.  

Industry News

New Syndicated Radio Programming Initiative Launches

Maryland Media One announces the launch of Seaboard Networks, a new radio programming and syndication company offering 24/7 turnkey radio formats and syndicated programming to stations nationwide. The company says this initiative involves developing and distributing bothimg music-driven and spoken-word programming. Maryland Media One CEO Steve Clendenin says, “The landscape of radio programming is changing. We’re here to partner with stations to develop and distribute top-tier music and spoken-word formats and content. Our goal is to help stations grow with compelling programming that is affordable, easy to implement, and designed for today’s radio and streaming environment.” Among the first offerings available through Seaboard Networks is the Outdoor Radio Network, a full-time programming format built around hunting, fishing, conservation, and outdoor lifestyle content.

Industry News

Audacy Hosting “The Business of Sports Fandom” Webinar

Audacy is presenting a webinar titled, “The Business of Sports Fandom: Turning passion into advertiser performance.” The webinar will feature Audacy SVP of sports marketing solutions Jason Newman, Genescoimg Sports Enterprises CEO Kit Geis, and WFAN personality and former NFL star Tiki Barber and takes place on Monday (3/23) at 2:00 pm ET. Audacy says the webinar will cover: Why avidity, not reach, is the real currency in sports marketing; Where diehard fans spend their time; How Gen Z is reshaping fandom; and What real performance looks like for the biggest sports marketers today. You can register here.

Industry News

Dennis Prager Suing Health Care Providers

As reported by Courthouse News, former Salem Media talk host Dennis Prager is suing Cedars Sinai Medical Center in Los Angeles as well as Barlow Respiratory Hospital, which specializes in weaning patients off of ventilators, and Rancho Los Amigos Rehabilitation Center for medical malpractice and elder abuse, accusing them of failing to properly treat his severe spinal injury and causing “costly complications.” Prager suffered a severe spinal cord injury falling in the shower. In his civil complaint, filedimg in Los Angeles Superior Court, he says he “still had some feeling and ability to move his toes” but was “otherwise unable to move his limbs and/or breathe on his own” when he was admitted to Cedars-Sinai. Prager accuses the staff at Cedar Sinai of failing to routinely turn him over and as a result he developed stage four pressure ulcers. The suit charges that the other two facilities “failed to take steps to adequately treat the pressure wounds. He claims his wife Susan begged Rancho Los Amigos staff to perform ostomy surgery so that Prager would not be in constant danger of sepsis, but Rancho Los Amigos refused.” The suit adds, “Thus, Prager did not heal, and he continued to be exposed on a daily basis to fecal bacteria pouring into his very deep open wounds.” The suit says his medical costs have exceeded $5 million over the last 13 months, a bill that “continues to grow at a staggering pace with each and every day.” See the Courthouse News report here.

Industry News

AURN Partners with AdGrid for Cultural Audience Accelerator

American Urban Radio Networks (AURN) announces a strategic partnership with advertising technology platform AdGrid to launch the “Cultural Audience Accelerator.” AURN says the new initiative isimg “designed to help brands reach and engage multicultural audiences across today’s digital media landscape.” AURN CEO Chesley Maddox-Dorsey says, “AURN has always been committed to helping brands connect authentically with multicultural audiences. Our partnership with AdGrid allows us to expand that connection beyond audio and into the broader digital ecosystem, giving advertisers new ways to reach these influential audiences with scale, cultural relevance and measurable results.”

Industry News

Andy Hooser Show Goes National Via Talk Media Network

Wichita-based talk radio host Andy Hooser announces that his radio program “The Voice of Reason with Andy Hooser” is going intoimg syndication via Talk Media Network. The program will be fed live weekdays from 5:00 pm to 6:00 pm ET. Hooser says his program is a “one-hour conservative talk program that focuses on recapping the day’s events and brings a fresh perspective on the big stories of the day with fun conversation and great daily guests.” The program is based at Steckline Communications’ KQAM, Wichita where he serves as operations manager.

Industry News

FCC Commissioner Gomez to Host ’96 Telecomm Act Anniversary Webinar

On Tuesday (3/17) at 12:00 noon ET, FCC Commissioner Anna M. Gomez will host a webinar featuring panel conversations with communications and technology policy experts who lived through the creation and implementation of the Telecommunications Act of 1996. That year, Gomez served as a legal advisor in the FCC’s Commonimg Carrier Bureau, helping implement the Act. In the webinar titled “30th Anniversary of the 96 Act: What Did We Learn?” panelists will explore how lessons from the past 30 years can drive innovation and competition for consumers today. Topics will include artificial intelligence, media, competition, convergence, access, and cybersecurity. The three separate panels will include Panel 1 looking at “The Legislative Process That Led to the Act; Panel 2 will address “FCC Implementation of the Act”; and Panel 3 will focus on “Today’s Challenges.” Interested parties can join online via the FCC Events Webpage or visit https://www.fcc.gov/news-events/events/2026/03/30th-anniversary-96-act-webinar-what-did-we-learn. No registration required.

Job Opportunity

Connoisseur Seeks Long Island Sales Pro

Recent promotions at Connoisseur Media’s Long Island station group have created an opening at director of sales. Connoisseur says it isimg “conducting a search for a new director of sales, a dynamic leader who values their connection with the Long Island community.  The ideal candidate will be a high-energy seller experienced in developing custom marketing solutions leveraging assets like broadcast media, digital capabilities, and event marketing.  Leadership experience, a passion for driving results, and a talent for building strong client relationships are essential.” See more and apply here.

Industry News

Top News/Talk Media Stories This Past Week (March 9-13)

Here are the most talked about stories of the past week (3/9-13) on news/talk radio and related talk media according to TALKERS:

Stories

  1. U.S.-Iran War Expands
  2. Strait of Hormuz Blockade / Oil Prices
  3. Financial Markets React
  4. MAGA Fractures
  5. Michigan Synagogue Attack
  6. Virginia Old Dominion Shooting
  7. Drone West Coast Threat
  8. Epstein Files
  9. Save America Act
  10. Senate Housing Affordability Package

People

  1. Donald Trump
  2. Pete Hegseth
  3. Benjamin Netanyahu
  4. Mojtaba Khameini
  5. Vladimir Putin
  6. JD Vance
  7. Xi Jinping
  8. Pam Bondi
  9. Jeffrey Epstein
  10. Mike Johnson / Gavin Newsom

To see the full TALKERS Stories, Topics, and People Charts, please click HERE.

Industry News

TALKERS News Notes

Koehl Named Senior Fellow at D2C. Longtime talk radio professional Corny Koehl, whose career includes positions producing Dr. Laura Schlessinger, Suze Orman, Satellite Sisters, and Harpo Radio, is named Inaugural Senior Fellow at The Dedication to Community (D2C) Justice Institute at University of Mount St.Vincent. In this new role. Koehl will play a foundational role in shaping the Institute’s mission to advance justice-centered communication, public engagement and narrative change.

Tom Donahue Show to Launch on April 4. Talk media pro Tom Donahue says his program Truth Matters will debut on April 4 and will transition from SRN satellite distribution to online streaming and podcast audio file delivery to stations. The show will still air at 9:00 pm ET Saturday nights via direct stream from K-Star Talk Radio Network and will be heard on Talk Stream Live, World Broadcasting Network, “930 AM The Answer,” and later Sunday nights on KCAA Radio.

Industry News

Salem News Channel Now Available on Amazon Prime

Salem Media’s streaming television platform Salem News Channel is now available to Amazon Prime Video customers. The company notes that as Amazon Prime Video expands its free ad-supported streaming TV (FAST) offerings, Salem News Channel is now available “to a widerimg audience looking for real-time news and opinion.” Salem News VP and general manager Cary Pahigian adds, “Expanding Salem News Channel onto Prime Video allows us to bring our programming to one of the largest streaming audiences in the world. As more viewers shift to streaming platforms for news and commentary, we are focused on ensuring Salem’s voices and perspectives are available wherever audiences are watching.”

Industry Views

Spring-Forward Show Prep

By Holland Cooke
Consultant

imgUnless you live in Hawaii and Arizona (except the Navajo Nation) or American Samoa, Guam, the Northern Mariana Islands, Puerto Rico and the U.S. Virgin Islands, your clocks will change when we “Spring Forward” on Sunday 3/8.

Every year, that one missing hour becomes a big topic of conversation. So, it’s an opportunity to flex your local radio advantage. Plan now to empathize with the emotional and practical adjustments listeners are confronting, including…  

Darker Mornings
Positive:

  • Later sunrise can feel cozy, especially for people who enjoy easing into the day.
  • Early-morning workers may appreciate the quieter, calmer pre-dawn hours.

Negative:

  • For many, waking up in darkness can be jarring.
  • Kids heading to school and commuters on the road face reduced visibility.

Longer Evenings
Positive:

  • More daylight after work boosts mood, encourages outdoor activity, and feels like the unofficial start of spring.
  • Families get more time outside; businesses tied to recreation, dining, and retail see a lift.

Negative:

  • Evening routines shift, especially for parents managing homework, sports, and bedtime.
  • People who work late may feel the day stretching uncomfortably long.

Sleep Disruption
Positive:

  • Some listeners welcome the psychological “reset” of a seasonal shift.
  • A later sunset can help night owls feel more aligned with the clock.

Negative:

  • Losing an hour can hit hard.
  • Many experience grogginess, irritability, and a few days of circadian chaos.

Health and Mood
Positive:

  • More evening light is a proven mood-booster.
  • For those prone to Seasonal Affective Disorder, the extended daylight is a relief.

Negative:

  • The abrupt change can trigger fatigue, headaches, and short-term stress.
  • Sleep-deprived mornings can amplify anxiety.

Productivity and Daily Rhythm
Positive:

  • Longer evenings can inspire productivity, exercise, and social plans.
  • People feel like they “get their life back” after winter.

Negative:

  • Morning productivity tanks for a few days as bodies adjust.
  • Parents, shift workers, and early risers feel the strain most acutely.

Safety Considerations
Positive:

  • More daylight during high-traffic evening hours improves visibility and reduces accident risk.

Negative:

  • Darker mornings increase hazards for pedestrians, cyclists, and schoolchildren.
  • Sleep deprivation contributes to slower reaction times.

Energy Consumption
Positive:

  • Longer daylight in the evening can reduce lighting needs.
  • Outdoor activity replaces indoor energy use.

Negative:

  • Darker mornings mean more lights, heat, and coffee makers running earlier.
  • Any savings are inconsistent and vary by region.

Impact on Schedules
Positive:

  • The seasonal shift feels like a milestone — spring is coming.
  • People use the change as a cue to refresh routines.

Negative:

  • Parents, pet owners, and anyone with a rigid schedule face a tough adjustment.
  • “Losing an hour” becomes a shared gripe.

So, What’s a Radio Station To Do?
This is where local radio can shine – being human, helpful, and hyper-local.

  • Songs about time: Cyndi Lauper’s “Time After Time,” Cher’s “If I Could Turn Back Time,” etc.
  • Explain the history of Daylight Saving Time(NOTE: it’s “Saving,” not “Savings”).
  • Ask callers how they feel about DST. You’ll get strong opinions on both sides…and stories.
  • “What will you do with your longer evenings?”
  • Giveaways that fit the moment: Coffee cards, breakfast treats, outdoor gear, spring-cleaning kits.
  • Partner with advertisers: “Spring Ahead Specials,” etc.
  • Interview a local health pro about sleep.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

LeGeyt Reiterates Need for Ownership Deregulation at NAB State Leadership Conference

During yesterday’s gathering of broadcasters in Washington, DC for the National Association of Broadcasters’ annual State Leadership Conference, NAB president and CEO Curtis LeGeyt delivered remarks to some 570 attendees, “outlining the urgent need to modernize outdated regulations that prevent local stations from competing on a level playingimg field with global technology platforms.” He underscored broadcasters’ unique and essential role in public safety, civic engagement and strengthening local democracy. Additionally, broadcasters heard from key policymakers shaping broadcast policy, including Sen. Ed Markey (D-MA), who spoke about the enduring value of broadcast radio and his leadership on the bipartisan effort to pass the AM Radio for Every Vehicle Act… and U.S. Rep. Richard Hudson (R-NC), chairman of the House Energy and Commerce Subcommittee on Communications and Technology, who spoke about the need for broadcast ownership rules to reflect today’s landscape and the importance of keeping AM radio in cars.

Industry Views

Reckless Disregard in the Age of AI: What Verification Now Requires

By Matthew B. Harrison
TALKERS, VP/Associate Publisher
Harrison Media Law, Senior Partner
Goodphone Communications, Executive Producer

imgAI is now embedded in the modern newsroom. Not as a headline, not as a novelty, but as infrastructure. It drafts outlines, summarizes complex reporting, surfaces background details, and accelerates prep for live conversations. For media creators operating under relentless deadlines, that efficiency is not theoretical. It is practical and daily.

That reality raises a quiet but consequential legal question. When AI contributes to your research, what does verification now require?

Professional hosts are not reading raw chatbot answers on air and calling it journalism. That caricature misses the real issue. What is actually happening is subtler and far more common.

AI now sits inside research workflows. Producers use it for background. Hosts use it to summarize reporting. Teams use it to outline controversies or draft rundowns. Most of the time, it works. Sometimes, however, it invents.

When that invention involves a real person and a serious allegation, the legal analysis looks familiar.

For public figures, defamation requires proof of actual malice – knowledge of falsity or reckless disregard for truth. For private figures, negligence is usually enough. In both cases, the focus is not on the tool. It is on the content creator’s conduct.

AI does not change the elements. It changes the context in which reasonableness is judged.

Courts have long held that repeating a defamatory statement can create liability, even if someone else said it first. If you rely on a blog, and that blog relied on AI, and the allegation is false, the question becomes whether your reliance was reasonable.

Was the source reputable? Was the claim inherently improbable? Were there obvious red flags?  Was contradictory information readily available?

AI’s reputation for “hallucinating” facts now forms part of that backdrop. Widespread awareness that these systems can fabricate citations, merge identities, or invent accusations becomes relevant when a court evaluates your verification choices.

This does not mean using AI indicates reckless disregard. It means using AI does not excuse skipping verification when the stakes are high.

The more specific and damaging the claim, the greater the duty to confirm it through independent, reliable sources. Not another prompt. Not a circular reference to the same unverified blog. Rather, a primary record, official statement, or established reporting.

Documentation matters. If challenged, being able to show that you checked multiple sources before broadcast can be decisive.

None of this is new doctrine. What is new is how seamlessly AI blends into ordinary research habits. That integration makes it easier to forget that the legal question is still about human judgment.

The law will not ask whether your workflow was efficient. It will ask whether your conduct was reasonable under the circumstances.

In the age of AI, verification is not a courtesy. It is risk management.

Matthew B. Harrison is a media and intellectual property attorney who advises radio hosts, content creators, and creative entrepreneurs. He has written extensively on fair use, AI law, and the future of digital rights. Reach him at Matthew@HarrisonMediaLaw.com or read more at TALKERS.com.

Industry News

WABC, New York Spices Up Sunday Mornings

WABC Radio is adding a one-hour show hosted by former White House press secretary Sean Spicer to its Sunday morning lineup. “Full Court Press with Sean Spicer” will debut this Sunday (3/1) at 10:00 am ET.img Station owner John Catsimatidis says, “Big name personalities define WABC Radio. Sean is a powerful addition to our Sunday lineup and another example of WABC’s unmatched ability to attract major talent and deliver must-hear talk. The show is going to be fast, fearless, and honest, with smart conversation, sharp opinion, and honest discussion about the stories driving the country.” Spicer comments, “WABC Radio doesn’t whisper, it leads! It is one of the most iconic and influential radio stations in the U.S. WABC Radio listeners expect truth, energy, and authenticity, and that’s exactly what I’m going to give them. I couldn’t be more excited to join the incredible 77WABC lineup.”

Industry News

FSR’s Colin Cowherd to Air on WJBR, Tampa

Beasley Media Group is adding FOX Sports Radio’s “The Herd withimg Colin Cowherd” to the program lineup at WJBR-AM, Tampa “Florida Alumni Radio 1010AM” in the 112:00 noon to 3:00 pm daypart. The program will also be simulcast on 92.1 FM in Hillsborough County, 103.1 FM in Pinellas County, and 104.7 HD2. The show will air weekdays from Noon – 3:00 p.m. ET.

Industry News

Black Effect Podcast Festival Returns to Atlanta in April

iHeartMedia and Charlamagne Tha God announce the return of the Black Effect Podcast Festival Pullman Yards in Atlanta on April 25. Theimg company says Charlamagne Tha God will join the festival alongside some of the Black Effect’s most popular personalities for a day full of live podcast tapings and informative discussions aimed at aspiring podcasters in the Black community. Charlamagne Tha God says, “Each year we return to Atlanta with purpose and intention to amplify storytelling, champion community, and celebrate excellence in podcasting with thousands of our cousins from around the world.”

Industry News

Westwood One: Sports Talk Growing on the Air and Online

Westwood One’s Audio Active Group blog presents data about the sports talk genre as it experiences an apparent growth spurt. Based on ratings data from Nielen, the blog states, “Revenue shares and station counts are up. Nielsen reports the sports AM/FM radio format is number one in streaming shares among 18-34s and 25-54s. Ranking third of twenty-four AM/FM radio formats in household income, the sports AM/FM radioimg audience over indexes for a slew of major purchase categories.” Some of the key findings in the study include: 1) The number of sports-formatted AM/FM radio stations has grown +14% over the last decade, while revenue shares increased +38%; 2) According to Nielsen, the sports format ranks an astonishing number one in streaming shares among 25-54s and 18-34s, while in-car listening is the dominant location of listening among over-the-air sports AM/FM radio listeners; 3) Advertising on sports AM/FM radio is more effective than TV sports because the AM/FM radio audience is far more attentive and sports engaged; and 4) Ranked third in income of twenty-four AM/FM radio formats, the sports format has seen household incomes grow 17% since 2020. See the full blog post here.

Industry News

FCC Chairman Carr Announces Pledge America Campaign

Federal Communications Commission chairman Brendan Carr is announcing the agency’s Pledge America Campaign designed to dovetail with the celebration of the 250th anniversary of America’s independence. The announcement says that “consistent with their longstanding public interest obligations, America’s broadcasters play a key role in educating, informing, and entertaining viewers and listeners all across America, and they are particularly well suited to air programming that is responsive to the needs and interests of their local communities.  The Pledge America Campaign enables broadcasters to lend their voices in support of Task Force 250 and the celebration of America’s 250th birthday by airingimg patriotic, pro-America content that celebrates the American journey and inspires its citizens by highlighting the historic accomplishments of this great nation from our founding through the Trump Administration today.” Carr adds, “On July 4, 2026, America will celebrate the 250th Anniversary of the signing of the Declaration of Independence. That revolutionary document set forth our founding principles – including Life, Liberty, and the pursuit of Happiness – and put America on a collision course with destiny.  Over the following centuries, the American story has defined modern history and spread freedom, opportunity, and prosperity across the globe.  As America’s 250th anniversary approaches, it is important to reflect on the ideals and events that have defined our past while keeping an eye towards our country’s bright future. The White House is leading our national celebration of this historic event with the Salute to America 250 Task Force, which calls on the federal government, among others, to mark this momentous occasion.  As part of this effort, I am calling on broadcasters to pledge to provide programming that promotes civic education, national pride, and our shared history.” Carr shares some examples stations could use, including:

Running PSAs, short segments, or full specials specifically promoting civic education, inspiring local stories, and American history.

  • Including segments during regular news programming that highlight local sites that are significant to American and regional history, such as National Park Service sites.
  • Starting each broadcast day with the “Star Spangled Banner” or Pledge of Allegiance.
  • Airing music by America’s greatest composers, such as John Philip Sousa, Aaron Copland, Duke Ellington, or George Gershwin.
  • Providing daily “Today in American History” announcements highlighting significant events that took place on that day in history.
  • Partnering with community organizations and other groups that are already working hard to bring America’s stories of unity, perseverance, and triumph to light.
Industry News

iHeartMedia: Bicultural Latinos Are Cultural and Economic Force

iHeartMedia reveals the results of a study developed in partnership with Collage Group that looked at the influential consumer group known as Bicultural Latinos – those who identify equally as Americans and Hispanics. The study, “New American Consumer: Bicultural Latinos,” determined that this demographic – now encompassing nearly 40 percent of all U.S. Latinos – represents “a powerful economic force led by a culture-first, identity‑driven audience that is shaping the next era of American growth.” According to the study, two‑thirds of Bicultural Latinos say they identify as equally Hispanic and American and feel more cultural pride than ever, with 78 percent saying they feel more connected to their heritage today than they did just one year ago. This rising cultural confidence coincides with economic momentum as U.S. Latinoimg purchasing power – backed by a population of nearly 70 million that is a leading ethnicity in growth – has now reached $4.1 trillion and continues to grow more than twice as fast as that of non‑Latinos. iHeartMedia says, “The impact of this can only be measured in global scale: If isolated, the GDP of current U.S. Latinos would rank fifth in the world, having surged from $2.2 trillion in 2015 to $4 trillion.”  iHeartLatino president and chief creative officer Enrique Santos says, “Bicultural Latinos are not just an audience — they are a cultural vanguard, driving tastes, trends and conversations across every platform while powering one of the fastest‑growing segments of the U.S. economy and redefining what it means to be American. For brands, the takeaway is clear: culture is the strategy — language is the tactic. Those who lead with cultural intelligence, not just translation, earn more than attention, they earn long-term loyalty and trust.” The study also finds that audio is important to this demographic. The study finds: “Broadcast reaches 9 in 10 Latinos monthly, according to Nielsen, and this new research shows that Bicultural Latino radio listening is diverse – 92 percent listen in English, 78 percent listen in Spanish – and 65 percent of Bicultural Latinos prefer listening to radio/music/podcasts equally in Spanish and English. Additionally, the research shows that 98 percent are listening to music weekly, 63 percent tune into podcasts weekly and 69 percent engage with live sports through audio.”

Industry Views

TALKERS Magazine Enthusiastically Supports the 2026 IBS Conference in New York as its Presenting Sponsor

By Matthew B. Harrison
TALKERS, VP/Associate Publisher
Harrison Media Law, Senior Partner
Goodphone Communications, Executive Producer 

imgTALKERS magazine, the leading trade publication serving America’s professional broadcast talk radio and associated digital communities since 1990, is pleased to participate as the presenting sponsor of the Intercollegiate Broadcasting System (IBS) conference for the second consecutive year. The conference is currently underway in New York.

IBS NYC 2026 – America’s preeminent annual college radio and media gathering began last night (2/19) and continues today and tomorrow (2/20-21) at the Sheraton Times Square Hotel in midtown Manhattan. The non-profit, volunteer-driven, IBS has been diligently serving student broadcasters since 1940, and its services are needed today more than ever.

Campus broadcasting continues to take on growing importance as theimg radio industry (and its related fields) seeks to connect with and develop a next generation of professional practitioners as well as engaged audiences. TALKERS is honored to again provide financial support, encouragement, experience, and advice to the dedicated organizers of this very special event.

We highly recommend that radio and media professionals attend this dynamic gathering because the grass roots future of the field oozes out of its content-rich meeting rooms, exhibition areas, and hallways. It provides fertile ground at which to network with almost a thousand wide-eyed up and coming stars in both talent and management – the next generation of professional industry movers and shakers. From the high school, college, and university perspective, the fact that it continues to be a must-attend conference for dedicated students of communication and professional media hopefuls remains a self-evident truth. Here, in the early stages of the second quarter of the 21st century, everybody’s in show biz and everybody’s a star. To quote Ray Davies, “There are stars in every city, in every house and on every street.”

The skills of modern communication are a vocational necessity well beyond entering a career in radio, TV or podcasting. The abilities to produce a podcast, YouTube video, social media campaign, cogent press release, or “talk show” constitute a minimal level of modern age literacy needed in almost all fields of endeavor going forward.

Since its launch nearly four decades ago, TALKERS magazine has been a potent presence at the intersection of media creation, education, and accountability. That’s why our support of the Intercollegiate Broadcasting System (IBS) conference isn’t just symbolic – it’s practical.

The next generation of broadcasters, podcasters, digital hosts, producers, and media entrepreneurs is already building the future of this industry. IBS has been helping them do that – consistently, seriously, and without shortcuts – for decades.

Campus stations are often where experimentation happens first:

  • New formats
  • New voices
  • New distribution models
  • New cultural conversations
  • New technology
  • New legal frontiers

IBS recognizes that reality and treats student media creators with the same seriousness the industry demands at the professional level. This aligns directly with our TALKERS mission: supporting informed, responsible, creative media across emerging platforms.

We’re not simply sponsoring a conference.  We’re investing in the people who will define the next era of media.

For more information on the 2026 IBS conference, please click HERE.

Matthew B. Harrison is a media and intellectual property attorney who advises radio hosts, content creators, and creative entrepreneurs. He has written extensively on fair use, AI law, and the future of digital rights. Reach him at Matthew@HarrisonMediaLaw.com or read more at TALKERS.com.

Industry News

Triton Digital Releases 2025 U.S. Podcast Report

Triton Digital releases its fourth annual U.S. Podcast Report for 2025 investigating how Americans are listening to podcasts across devices, platforms, genres, and demographics. Triton says, “Podcasting now reaches 53% of the U.S. population each month, surpassing the halfway mark for the first time and underscoring podcasting’s growing influence as a core channel for entertainment, information, and advertising.” Triton SVP, measurement product strategy Daryl Battaglia comments,img “Podcasting’s momentum strengthened in 2025, with audio remaining the foundation of the medium while video helped bring in new audiences. What’s most compelling is the diversity podcasting now delivers across content, platforms, and consumers. Triton’s report highlights where new listeners are engaging and how their evolving behaviors – including shopping and purchase intent – are creating a highly engaged audience that is increasingly attractive for brand investment.” One key finding from the study is that “consumption preferences vary sharply by genre. Categories primarily consumed via audio are Science (58%), History (56%), Fiction (54%), Arts (51%), and True Crime (50%), while Music (34%), Sports (32%), Kids & Family (31%), Comedy (30%), News (30%) skew more heavily toward exclusive video consumption. This emphasizes a need for differentiated content and monetization strategies.” See more about the report here.

Industry Views

SABO SEZ: Bad AM Shows Don’t “Get Good” on FM

By Walter Sabo
A.K.A. Walter M Sterling
WPHT, Philadelphia
Sterling Every Damn Night
Sterling on Sunday Syndicated, TMN

img“Darn, if we were on FM everything would get better.” Not true. This writer launched many of the successful talk formats on FM stations in the early 1990s. The ones that worked, such as KLSX, Los Angeles; WTKS, Orlando; and New Jersey 101.5 in Trenton, were produced for the unique demands of FM. Then and today, the FM band cume utilized the radio in a completely different manner than AM audiences. The competition on FM isn’t another talk show. It’s Chapelle Roan and Taylor Swift. Ya know, billion-dollar Taylor Swift. The production values of FM music stations set the expectations of “the sound.” “Let’s pay some bills…” Followed by bumper music! Followed by eight minutes of commercials for Med Alert is just not what FMers are used to hearing on Elvis Duran. (Elvis is doing a talk show.)

FM music stations are laser focused on precise demographics and marketing goals 

Every moment of a music station is heavily considered for its ability to capture and hold a listener. Nothing is left to chance. Compare that reality with the odd feature of, “Let’s open the phones for whatever is on your mind!” The ancient demographics delivered by most talk shows are not an accident; it’s the net result of a product that appeals to people who need companionship, a voice talking, a voice to soothe them to sleep. Put that weary product on FM and get the same result.

FM Requirements, the short list

Every city is unique and an FM talk station that will succeed has some key ingredients:

  • Well-defined target listener. Everyone at the station has to buy in to this target. Including the sales department.
  • A production format. Each show should “sound” the same. That helps the cume flow show to show rather than starting and stopping show to show.  Rules for call length, stop sets, and other elements should be the same at 10:00 am and 10:00 pm.
  • Topic playlist.  Each host should have a clear understanding of which topics make the meters bounce, and which don’t. That’s right, there are some you just shouldn’t do.
  • Audio processing. If your chief thinks “those settings” will result in listener fatigueuse them.
  • Music on the weekends. No infomercials. The music should be super-tight appealing to your target listener. Music blows off chronic talk radio listeners and brings in young cume for Monday morning.

Happy to share more success strategies for FM at 646-678-1110.

Walter Sabo has been a C-Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General, and many other leading media outlets. His company, HITVIEWS, in 2007, was the first to identify and monetize video influencers. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com.

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