Uncategorized

TuneIn Offers Free Digital Transmission to AM Radio Stations

Audio content aggregator TuneIn is offering FCC-licensed AM broadcasters in the U.S. access to its analytics service Amplifier and increase the sound quality of their digital broadcasts for free with TuneIn On-Air. The company says, “With the accessibility of terrestrial radio on the decline, from electric vehicles without receivers to smart home systems that rely entirely on digitallyim streaming content, the industry is at a critical crossroads. TuneIn On Air digitally optimizes the reach of audio content to over 30 million TuneIn users across the country. Accessibility of AM content also increases to over 200 connected devices that partner with TuneIn, including, but not limited to, Amazon Alexa; Google Home; Sonos and Bose speakers; all iPhones and Android-based phones; and Tesla, Fisker and VinFast electric vehicle integrations.” TuneIn CEO Rich Stern adds, “The future of AM Radio is on the top of all of our minds. TuneIn is committed to helping AM radio thrive in the digital world. It offers such a vast and rich library of audio programming that is integral to millions of Americans’ daily lives. Offering AM broadcasters the opportunity to digitize through TuneIn On Air for free is one way we can build a brighter future together.”

Industry News

Audacy Announces Technical Operations Changes

Audacy promotes Clay Walker to vice president of content operations in which he’ll oversee a newly created content operations department. Audacy says Walker is now “responsible for content operations across the company to ensure innovation, standardization, and delivery of a premium product at the local, regional andim national levels.” The company adds that the content operations department is also responsible for developing the requirements and business objectives that drive the short and long-term goals and funding for content creation, curation, and operational systems. Walker has been serving the company as director of programming and imoperations for Audacy Greensboro. At the same time, Audacy says SVP of technical operations John Kennedy will oversee a refocused broadcast engineering function. The company says Kennedy “will manage and maintain Audacy’s acquisition, distribution and production equipment and solutions at the local, regional, and national levels, including Audacy’s network operations center. Audacy EVP head of programming Jeff Sottolano comments, “Clay has already proven himself to be an adept and innovative thinker as it relates to the evolution of our content production and distribution systems. I am excited to see him and John partner more closely with our central, regional and local content and technical operations teams.”

Industry Views

A Carefully Planned Moment of Spontaneous Magic

By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, Sterling on Sunday

imMichael Harrison, founder and publisher of TALKERS, and the man who invented the term AOR – let’s not forget – strongly requested that I share this story about a remarkable event we experienced. Michael describes it as the “greatest promotion” he ever witnessed at a non-commercial function involving broadcasters… so I really have no choice but to accommodate him.

Deep background: My wife Katie and I amazed each other that for all the zillions of hours of TV we watched, we agreed that this scene from X-Files (see the still below) was the best ever: https://youtu.be/wUL7y8AMeU8. This single realization rushed us to a marrying minister. Really, who falls in love over a common passion for a scene like that?

Married six years, I wanted to create a memorable event that would “promote” our marriage. I know! My mania dropped this idea in my brain-on-fire: Recreate that scene with the actual actors – LIVE! I had time. Six months to our anniversary.

William B. Davis, who plays “cancer man” on the series, owned an acting school in Oregon – it says so in hisim biography. I wrote him a letter inviting him to fly to New York to perform the scene live at our anniversary lunch at the National Arts Club. Two appealing prospects: Manhattan and the famous Club on Gramercy Park. Shockingly, he actually called and said if I would also fly his girlfriend in, he would do it! HE WOULD DO IT. Crap, now I had to do everything else. Invite all 200 wedding guests, stage a show, and not tell anyone that it was going to happen. Katie did not know.

But contacting the alien, Roy Thinnes, was harder. I didn’t want to call his listed agent because his listed agent would quote me a real performance price. But Roy was in a soap opera. From my days at ABC, I became friends with several stars of “General Hospital,” including the kindest person who ever Lived, Jackie Zeman. I called her and asked if she knows how to contact the alien. Miraculously, she said, “Oh I know Roy. I’ll tell him you’re going to call.”

One month out, I called Roy who thankfully lives in Westchester, New York. Roy answered the phone in a 20-ball voice… terrifying.  Skittishly, I told him my plan. LONG, PAINFUL PAUSE. Painful. Mr. Thinnes answered, “It would be good to see Bill [Davis] again.” He wanted nothing, neither a limo nor car fare.

Every guest from our wedding showed up including TV reporter Sandy KenyonBob Weinstein of Miramax (the good brother), Kurt and Terry Johnson of

Townsquare fame, Bob McAllan – partner in Press BroadcastingMichael Ewing and Jay Clark who saved my butt on several occasions, the most powerful people in the room, the owner and staff of The Bagel restaurant in Greenwich Village, TV whiz Edward Hersh and his wife Hillary and, of course, Michael Harrison. That’s a lot of pressure.

Working with a video savant, we found the “X-Files” scene, put it on a DVD and pretended to be ready to show it to the audience as a tribute to our happy marriage. Moments after it started, we made it look like it was skipping. Appearing disappointed and frazzled, I apologized to the crowd and stammered that, we would just have to perform it LIVE.  The two stars came from behind a curtain to gasps from the crowd and performed the scene. Wife was thrilled, guests were amazed. I was grateful.  It all worked.

Magic. Unexpected. Those are the ingredients of great radio. Unexpected comes from show prep content that stands out, doesn’t fit in. The difference between a person on the radio and a star on the radio is unexpected, surprising content. The stars showed up to the lunch because I asked them. I did not know them nor them me. I asked for what I wanted. And Magic. That’s your talent.

Walter Sabo was the youngest Executive Vice President in the history of NBC. The youngest VP in the history of ABC. He was a consultant to RKO General longer than Bill Drake. Walter was the in-house consultant to Sirius for eight years. He has never written a resume. Contact him at walter@sabomedia.com. or mobile 646-678-1110. Hear Walter Sterling at www.waltersterlingshow.comMeet Walter Sabo at TALKERS 2023 on Friday, June 2.

Industry News

“98.9 WORD” to Host Immigration Broadcasts from U.S.-Mexico Border

Audacy news/talk WYRD-FM, Greenville, South Carolina “98.9 WORD” is presenting a two-day, live special from Yuma, Arizona at the U.S.-Mexico border in partnership with Americans for Prosperity on May 30 and 31 from 3:00 pm to 7:00 pm ET. The programs are being moderated by WORD afternoon drive host Charlieim James. The focus on illegal immigration will feature local and national law enforcement officials, along with local community leaders and migrants in answering questions about recent developments, technology advancements, cross-border traffic control systems, border and citizen security, quality of life in the border region, and economic opportunities. James comments, “On this trip, we’re ripping up the talking points and bringing you actual observations and conversations with those directly affected by the crisis at our southern border. I look forward to delivering these real-time moments to the WORD audience.”

Industry News

AJC: Research Behind Changes at CMG’s 95.5 WSB in Atlanta

In an interview with the Atlanta Journal Constitution’s Rodney Ho, program director Ken Charles reveals the reasons for the programming changes that have taken place at Cox Media Group’s news/talk WSB-AM/WSBB-FM over the past year. Charles says that when longtime morning host Scott Slade announced heim was stepping back from his duties, that allowed the station to use internal research to consider the best options to tweak its programming. That resulted in the station naming longtime station reporter and anchor Chris Chandler the new morning host, swapping late morning and afternoon hosts Mark Arum and Eric Von Haessler, and making Shelley Wynter solo host in evenings and giving his former co-host MalaniKai Massey her own Saturday night program. Charles says, “I feel very comfortable that we’ve got the right people in the right slots. We are set to grow our success.” Read the AJC story here.

Industry Views

Pending Business: Get Your Head Straight

By Steve Lapa
Lapcom Communications Corp
President

imAre you a multiplatform juggler? If you sell or manage for a radio station, the answer is yes.

Why? Because it’s been part of the radio ad sales DNA since radio advertising shrunk to single digit growth.

Maybe someone reading this column can research or remember the last time radio industry pre-pandemic ad sales grew at double digits. It’s a tough putt, for sure.

Radio sellers were the first to reach across the aisle and “cross-sell” event sponsorships, concert tie-ins, publications, prize catalogues, bridal fairs, recruitment fairs, half-off fairs, sports and leisure tie-ins, hurricane guides, meet and greets, and it all started with a simple concept called a “remote.”

Radio ad sales strategy has come a long way since the first five-year plan had no projected double-digit growth. Even worse was the negative growth forecast for many markets. I remember that famous local market slogan “last one out, please turn off the lights.”

Those simple, linear, fun-to-present packages that required nothing more than easy-to-follow graphics, reasonable pricing, and a testimonial letter required little training, re-skilling, and new technical understanding. The toughest questions were about electrical outlets, display details, and when do we load in?

Covid killed some of those income generators, but you can add in pre-pandemic tired, low-energy sellers and managers taking concepts for granted as the final nail in the coffin.

Wait a minute. Aren’t brides still making decisions? Is inflation driving us back to coupons and looking for daily deals? Seems like sports-related advertising always thrives, right?

Some concepts will return, others will be reimagined, and a few are gone forever. Back to the future. Digital and social media sales will shape your sales future whether you like it or not. The digital/social media growth trend is moving at a non-stop, double-digit pace, pushing every competitive sales team to learn more and sell faster.

Smart, energetic thinkers are planning the next move, reshaping the past for what will sell tomorrow. It’s been almost 25 years since the first Blackberry phone. Sometimes innovation leaves iconic concepts in the dust. Here is where all of this goes. Get your attitude ready to learn and earn.

— Your glass is never full. The next time a manager introduces a new opportunity open your thinking

— Ask questions. Remember “new” is a powerful sales world door opener. Be sure YOU know how this new opportunity works. Leave your ego outside the sales meeting.

— Local advertisers like a competitive edge. Procter & Gamble built the most successful package goods marketing in the world with “New and Improved.” Learn from the legacy winners.

Managers and sellers want to win new business. Are you prepared to learn how?

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com. Steve Lapa will be moderating the “Generating Revenue” panel at TALKERS 2023 on Friday, June 2 at Hofstra University.

Industry News

NPR News Now Keeps #1 Spot on Triton Digital Podcast Chart

Triton Digital releases its ranker of the top 100 U.S. podcasts for April 2023 based on Weekly Average Downloads and NPR’s “NPR News Now” stays at #1, followed by audiochuck’s “Crime Junkie” at #2, andim NPR’s “Up First” at #3, bumping Cumulus Podcast Network’s “The Ben Shapiro Show” to the #4 rank. Other commercial radio-related podcasts ranking high on this month’s chart include Cumulus Podcast Network’s “The Dan Bongino Show” (#7), Salem Podcast Network’s “The Charlie Kirk Show” (#17), and Cumulus Podcast Network’s “The Matt Walsh Show” and “Mark Levin Podcast” at #21 and #22, respectively. See the complete ranker here.

Industry News

TALKERS News Notes

Remote News Service adds 13 new affiliate stations to its roster, including Alpha Media’s KTSA, San Antonio; Forcht Broadcasting’s stations in Paintsville, Kentucky, and Basin Mediactive’s stations in Klamath Falls, Oregon. Remote News Service president and lead anchor Lesley Lotto says, “We’ve always provided fill-in news anchors for vacations, illness, sudden departures, etc. Across the industry there’s been an increase in fill-in requests, especially from stations that need someone on the air in 6 to 12 hours, which we are able to provide.”

The Motley Fool announces that Chris Hill, longtime host of the “Motley Fool Money” podcast and radio show, is leaving at the end of the month. Taking over host duties is head of programming Dylan Lewis. Hill comments, “Getting the chance to create and host Motley Fool Money has been the highlight of my time at The Motley Fool. One of the things I’ve always loved is the team approach we’ve taken to helping listeners understand what’s happening on Wall Street, bringing a long-term perspective to daily market news, and offering stock ideas and analysis. We have a deep bench, and that same team approach will continue after I’m gone. With the show in such a position of strength, the time is right for me to explore the next chapter in my professional life.”

iHeartMedia chairman and CEO Bob Pittman and COO and CFO Rich Bressler will participate in a question and answer session during the J.P. Morgan Technology, Media and Communications Conference on May 23 at 5:15 pm ET. A live webcast of the session will be available to the general public at the start of the session through a link on the Investors homepage of iHeartMedia’s website and a replay of the webcast will be available in the Events & Presentation section of iHeartMedia’s Investors homepage.

Industry News

Former Sacramento Sports Host Grant Napear Amends Wrongful Termination Suit

Yahoo! News reports that former Sacramento Kings TV play-by-play personality and KHTK, Sacramento sports talk host Grant Napear is amending his wrongful termination suit against Bonneville International and is citing religious beliefs for the statement he made that cost him his positions. A California federal judgeim dismissed Napear’s suit last month but gave him 21 days to file an amended suit. Napear was let go after former Kings center DeMarcus Cousins asked him his opinion of Black Lives Matter and he replied, “ALL LIVES MATTER … EVERY SINGLE ONE.” In the amended filing, Napear says that his response was “an expression of his sincerely held religious beliefs as a member of the Unitarian Church and his opinion with regards to the sanctity of all lives.” Napear adds that “he is a lifelong and devout member of the Unitarian Universalist Church and embraces the seven principles espoused by the church, including the ‘inherent worth and dignity of every person.’” Read the Yahoo! story here.

Industry News

The Kimmer to Host Afternoons on Dickey’s “XTRA 106.3 FM” in Atlanta

Atlanta talk radio personality Kim “The Kimmer” Peterson is returning to the market’s airwaves full time on Dickey Broadcasting Company’s news/talk WFOM-AM/W292EV “XTRA 106.3FM.” Peterson and Pete Davis will host the afternoon drive show from 3:00 pm to 6:00 pm beginning June 5. Additionally, the station isim expanding the “Morning XTRA” show to 6:00 am to 10:00 am. Dickey Broadcasting says, “The addition ‘The Kimmer Show’ demonstrates Dickey Broadcasting’s commitment to building a dominant and world-class news/talk radio station in Atlanta and the region and we thank our loyal advertisers and listeners for helping us build this great station.” Station morning host and content director Tug Cowart comments, “As our listenership grew, the demand for a local afternoon show grew. Our social media and phones all asked for the same thing, ‘The Kimmer Show.’ How could we go any other route? A local and iconic Atlanta talk radio voice and what our listeners wanted from us. It’s the way these decisions are supposed to made.”

Industry Views

Premature Ejection

By Michael Harrison
TALKERS
Publisher

imThere are media and there are media. There are platforms and there are platforms. Not all cultural artifacts are equal in terms of their utilitarian versus cultural value. Damn the tone-deaf corporate bean counters who are ripping the heart out of the spirit that gives humanity its life force! Marketplace obsolescence should not solely be determined by profit and loss. With all due respect to the idea of public service, what about the concept of loyalty? Shame on the automobile industry! Not only is it turning its back on the needs of millions of people, it is in the process of betraying one of its historic partners in not only commerce – but romance and glory. In other words, the automobile industry owes the radio industry a huge debt. The relationship between cars and radios goes a century deep and has been nothing less than a two-way street. Yes, auto industry, don’t be so hasty to save a few bucks by rushing AM (and then FM) radio out the door. You might just find in the long run that “radio” outlasts the private “car” as a fixture of human activity.

A radio is not a cassette, CD, or 8-track player. A radio is a magic box that embodies a century of culture during which it spun the idea that taking a car ride is a lot more soulful than spending time getting from point A to B via the subway, bus, or plane. The car has been the perfect radio-listening chamber and radio has returned the favor in spades with its music and DJs glorifying everything from little deuce coups to Cadillacs to the T-Bird that daddy took away – not to mention bolstering the ubiquitous culture of automobiles with traffic reports, news, weather, and endless references to this particular form of transportation as being a key component of what it is to be a member of society. Radio has provided the car biz with a century long, non-stop free or generously bonused commercial!

From a purely economic position of self-interest and greed, it is understandable why car manufacturers might consider AM radios expendable and are eager to toss them out like the aforementioned obsolete devices of music conveyance.  So, what if millions of people still listen to it and DEPEND on it for free speech, religious expression, ethnic connection, demographic habit and public safety. Couldn’t the car manufacturers wait another decade before turning its back on such an important – and still vital – relationship?

Hey auto industry, be careful what you’re doing. You’re severely mistaken if you think your poop doesn’t stink and your place in our rapidly changing society is guaranteed. You might find rolling along in this brave new world without radio turns out to be a very dangerous road.

Michael Harrison is the publisher of TALKERS and can be reached via email at michael@talkers.com. Meet Michael Harrison at TALKERS 2023 on Friday, June 2 at Hofstra University.

Industry News

WPEN, Philadelphia AM Host John Kincade Announces Cancer Diagnosis

On Friday (5/12), WPEN, Philadelphia “97.5 The Fanatic” morning host John Kincade told his listeners he’s been diagnosed with colon cancer. He posted the following statement on the station’s website: “Unfortunately, my relatives have a PHD in dealing with cancer as it has ravaged the Kincade family over the years. It’s one of the reasons that I am so proud to partner with the AACR, the American Association of Cancer Research, since the start of ‘The John Kincade Show.’ Earlier in my career, my 20-year association helping to raise moneyim for the Leukemia and Lymphoma Society was also an important endeavor. I knew personally how cancer affects the lives of the patient and their families. It has been a passion and I’ve been blessed with many years of good health. I didn’t expect in 2023 that we would be having this conversation. After feeling lethargic, exhausted and experiencing some strange weight gain I had blamed it on a recent change of medication. Instead my blood work showed tremendous blood loss and levels of iron and hemoglobin that were dangerously low. We still believed that it would reveal an ulcer or a stomach tear that was being irritated by the new medication causing the bleed. We scheduled a short hospital stay to have all my tests in one day. It’s 76ers playoffs and I needed to get back to work quickly! The colonoscopy revealed the cancer and a subsequent CT Scan has given us some optimism that this cancer journey will end successfully. I have a great support system within the walls of Beasley Broadcasting from the Executive Suite to the interns. I feel blessed that everyone has already rallied behind me at ‘The Fanatic’ to make sure I succeed in this battle. My sponsors have always shown me such loyalty and support. I’m going to do my best to continue to deliver for them. I work with an excellent team on ‘The John Kincade Show’ and I’ve asked them to do everything possible to keep things as normal as possible. With our crew, normal is of course up to interpretation.”

Industry News

Fred Toucher Returns to “98.5 The Sports Hub”

WBZ-FM, Boston “98.5 The Sports Hub” morning drive personality Fred Toucher returned to the program on Thursday after a medical leave of absence to deal with a throat problem that was affecting his voice. Co-hostim Rich Shertenleib had taken a sick day, so the two haven’t worked together since Toucher accused his co-workers of not reaching out to him while he dealt with what was thought to be a cancer scare. He was ultimately diagnosed with leukoplakia, something that can be caused by smoking. Toucher told his listeners, “I have two pieces of advice: Do not smoke and get a second opinion. They thought that I had cancer. If you saw pictures of the original thing they took of my throat, there was a big lump on my vocal cord, like a big lump. I wasn’t supposed to talk for two weeks. And now it just turns out to be Leukoplakia.”

Industry News

CONFERENCE CLOSER: John Catsimatidis to Tackle AM Car Radio Issue

WABC, New York/Red Apple Media CEO, John Catsimatidis is set to deliver the closing keynote address at TALKERS 2023 on Friday, June 2 at Hofstra University on Long Island. The speech, titled, “AM Radio and the Automobile Industry,” will be the highlight of the event’s closing reception and tackle the existential issue facingim the industry as a number of car manufacturers unveiled controversial intentions to eliminate AM radios from the dashboard of electric and even gas vehicles going forward. In making the announcement about this additional agenda element, TALKERS publisher Michael Harrison stated, “The automobile issue is rocking the industry and John Catsimatidis has been stepping up to the plate in defense of both radio and good sense. He brings his formidable influence into the arena and we are delighted that he will be delivering a major address to that effect on June 2 at the conference. He has become a radio hero, and this will be another key moment in his growing legacy… and hopefully in prolonging the valuable life of both the AM and FM bands.”

Historic conference nearing sellout

The 26th annual installment of the talk media industry’s longest running and most important gathering set for Friday, June 2 at Hofstra University on Long Island is nearing an advance sellout. Conference organizers estimate it will reach that point at any time within the next two weeks. Thus 5:00 pm ET on Tuesday, May 23 has been set as the absolute cutoff point – although it could reach the limit any time before that. According to TALKERS VP/executive editor Kevin Casey, “Industry professionals who have attended the TALKERS conference in the past enjoy it and find it to be a valuable experience for a number of reasons beyond the remarkable quality of the speakers and pertinence of the agenda. They appreciate the intimacy of the environment and outstanding ‘who’s who’ in talk media makeup of their fellow attendees. We work very diligently to keep this event within those parameters. Thus, it is only open to people who work within or are associated in some way with the media industry – there is no online open registration – and it all happens within one power-packed day with absolutely no down time.” More than 60 luminaries from the talk media industry are set to speak at a power-packed day of fireside chats, solo addresses, panel discussions, workshops, award presentations, new equipment showcases and endless networking opportunities. All in a beautiful indoor/outdoor state-of-the-art environment conducive to one-on-one conversations. The time to register is now. See more about the agenda, registration, sponsorship and hotel information here.

Industry News

IAB: 2022 Podcast Revenue Rises 26%

At this year’s IAB Podcast Upfront, the IAB released the results of its U.S. Podcast Advertising 2022 Revenue & 2023-2025 Growth Projections study and concludes that “podcasting continues to be one of the fastest growing digital channels, growing two times faster than digital advertising overall.” The report, byim PricewaterhouseCoopers LLP, “quantifies annual podcast advertising revenues generated over the past year, analyzes revenue share by ad category and content genre, and forecasts future revenues through 2025.” The study says the top revenue-generating content genres are Sports (15%), Society & Culture (14%), and Comedy (14%) and have taken the lead from News and Political Opinion content (down from 19% to 12%). IAB VP, media center Eric John says, “In-person sports, lifestyle events, and in-store shopping have come back in a big way, taking the lead from news which held the top revenue genre spot since 2018. Podcasting revenue naturally reflects that shift in consumer behavior and it will be interesting to watch how the balance changes going forward.” He adds, “Both mass and niche advertisers like the audiences, targeting, and ROI along with the brand-safe and suitable environments that podcasting offers.” See the complete report here.

Industry News

Audacy: Writers Guild Strike is Opportunity for Audio

Audacy SVP of research and insights Idil Cakim says in a blog post, “For the foreseeable future, some 24 million “Late Night Show” viewers will not be able to watch any new episodes – and that’s no joke.” She saysim this drives people to look for alternative forms of entertainment, and an Audacy study reveals that a “majority of late-night viewers (84%) whose shows are on pause due to the Writers Guild strike are excited to try new shows, especially on Audio. And a whopping 70% are excited to catch up on their podcast shows.” She adds that for media planners this represents an opportunity to “pivot.” “Given the scale and variety of audiences Audio programs attract, it is possible to meet these people during moments when they are actually super engaged and receptive to advertising.” Read the post here.

Industry News

NBA & MBA Launch The High School Radio Project

The Nebraska Broadcasters Association and the Massachusetts Broadcasters Association have partnered to create The High School Radio Project (HSRP). The two broadcasters associations say, “Theim HSRP brings real-world radio skills to high school media students in each state, allowing students to curate and schedule music, record radio breaks, produce news and sports stories, interviews, and PSAs, all aired on a streaming radio station heard around the world, 24-hours a day on HighSchoolRadioProject.org, Live365, and Amazon Alexa.” They have recruited industry vendors to assist the students in their radio projects, allowing them to “closely mimic an actual radio station, developing critical communication skills and giving a head start to those who wish to further their radio journey by bolstering college applications and adding valuable skills to their work resumé.”

Industry Views

Monday Memo: Twitter Technique

By Holland Cooke
Consultant

imTik-Tok is hot (largely among users too young to be heavy AM/FM listeners) and it’s in-the-news (about its possible ban). And, yes, Facebook remains T-Rex in the social media jungle. But people on Twitter seem to live there.

— Twitter is a useful right-now prompt, because Tweets stack-up, so there’s less value alerting Followers to what’s up much later today or tomorrow.

— Like any contact, there’s a quality/quantity trade-off. You will get a feel for how-much-is-too-much when you see your Followers number drop. So, think before you Tweet. You’ll never get un-Followed for something you didn’t Tweet.

— Best of all, like other social media, Twitter is…social. Conversations begin and spread. And any of your Followers can re-Tweet your message to all their Followers, and any of them could re-Tweet it too. Going-viral like that is powerful peer-to-peer endorsement, particularly if you’re a podcaster, because subscriptions are the ballgame.

im

REAL opportune: links and attachments.

— AM/FM transmitters are audio-only and only in real-time. But you can Tweet-out a photo or video or a link to online content. Research demonstrates that third-party content you share gets re-Tweeted more than content about yourself.

— Possibly the most-useful Tweets about your radio work are “snack-size” single-topic aircheck clips. Especially opportune: guest interview excerpts that enable listeners. “Car Coach Lauren Fix has three tips BEFORE your summer road trip.” Why expose that useful programming content only to those who happened to be listening live?

— Tweeting in that fashion not only conforms to listeners’ on-demand media preference, it puts your audio back in the pocket, where radio used to be.

Twitter does double-duty BEFORE your show.

— Note how SiriusXM/CNN host Michael Smerconish tees-up topics with quick videos and polls. People like being-asked. A real estate agent whose weekend show I coach uses Twitter “to ask an opinion on a light fixture, a paint color, an appliance.” She notes that “on HGTV’s website, they have a section called ‘Rate My Remodel.’ Regular folks send in pictures of a recent remodel that they did, and others comment. People love this stuff.” So, start a conversation that takes wings. When you read posted comments on-air, you sound accessible and popular.

— And Twitter’s characters-limit is a useful discipline. You’re pre-scripting your concise, inviting show open.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books; and “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features Inflation Hacks: Save Those Benjamins.” Follow HC on Twitter @HollandCooke

Industry Views

Pending Business: Father’s Day

By Steve Lapa
Lapcom Communications Corp
President

imYou have still have six weeks to make Father’s Day your sales success. Stop taking for granted, this always undersold 100-plus-years-old celebration.

Father’s Day is a $20 billion business that rarely dominates a radio sales meeting. Did you have a full sales meeting devoted to selling into the Father’s Day gift giving cycle?

Your most valuable sales asset, your on-air personalities, can be helpful in brainstorming, collaborating, even creating unique sales opportunities. They know their audience.

The National Retail Foundation projects only an $80 difference in the average gift spends between Mother’s Day and Father’s Day. Still the typical radio ad sales team rarely takes the time necessary when it comes to brainstorming this annual opportunity. Unlike Mother’s Day where “natural” categories like flowers, candy, dinner, spa days, even jewelry make the annual target list, what does your target list look like for Father’s Day? How creative is your Father’s Day planning… especially since neckties are still out?

Could it be because Father’s Day was hatched in Spokane, Washington as a complement to its senior partner, Mother’s Day?

It really doesn’t matter. These takeaways may help guide your thinking as you approach any holiday marketing. Let’s start with a Father’s Day profile that should broaden your thinking:

— Forget the old school. Consider this: 81% of gift givers are looking for “unique” or “experience” oriented gifts. A true opportunity to open your prospecting targets. Would Dad enjoy a weekend staycation?

— Like it or not online shopping is becoming the norm, yet when it comes to Father’s Day, nearly 50% are still shopping at retail locations. Another reason to freshen up that prospecting list.

— Despite inflation, 76% of Americans will celebrate Father’s Day.

— The average spend is projected at $171. Not exactly Christmas numbers, but welcome income to any retailer.

Sellers and managers often overlook obvious income opportunities that could come easily. Chances are your local talent have a connection to Father’s Day that could make a difference on a sales call. Don’t overlook the opportunities right in front of you as you approach the next sales call.

Happy Father’s Day!

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com. Steve Lapa will be moderating the “Generating Revenue” panel at TALKERS 2023 on Friday, June 2 at Hofstra University.

Industry News

Audacy Promotes Rosen and Porth at “The Score”

Audacy announces leadership promotions at sports talk WSCR-AM, Chicago “670 The Score” as station programmer Mitch Rosen is upped to vice president and brand manager. Rosen will continue in his role asim vice president of BetQL Network. Audacy Chicago VP of programming and operations Greg Solk says, “Mitch Rosen is ‘The Score’ and has led his team for nearly two imdecades of unprecedented success. He has a keen eye for talent and has the deepest relationships in Chicago sports media. We are all excited about the future of ‘The Score’ with Mitch leading the way.” At the same time, the company promotes assistant brand manager Ryan Porth to program manager, reporting to Rosen. In this role, Porth will assume day-to-day responsibilities of the station’s programming. Rosen comments, “Ryan Porth came into “The Score Clubhouse” in January of 2022 and has fit in like a veteran. We are excited about his next step in helping to guide the future of Chicago’s sports powerhouse.”

Industry News

TALKERS News Notes

Salem Media Group Inc will report its first quarter 2023 financial results after the market closes on May 9. The company also plans to host a teleconference to discuss its results on May 9, 2023, at 5:00 pm ET.

CBS Radio is presenting a documentary program for broadcast over the Memorial Day weekend titled, “Who Killed George Polk?” that looks into the shocking murder of CBS news correspondent George Polk in 1947. The program is hosted by Steven Portnoy and executive produced by Craig Swagler. Seventy-five years ago this spring, Polk was executed and his body dumped into the Aegean Sea. Historians who have studied the case over the decades have suggested that the murder of the CBS newsman was actually a conspiracy that involved the US-backed Greek government. The theory of the case is that the CIA – aided by Polk’s fellow journalists — covered up the truth to protect American interests at the height of the Cold War. Redacted CIA documents — original copies of which cannot now be found — give rise to that suspicion.

WNYC Studios launches a new, 12-part season of “More Perfect,” the Supreme Court-focused podcast series that brings the highest court of the land down to earth. “More Perfect” debuted as the first spin-off of “Radiolab” in 2017.  In this new season, host Julia Longoria “revisits the human dramas at the Court that are driving change around core aspects of American life today — from our religious freedom to our artistic expression; from our reproductive choices to our voice in democracy.”

Industry News

The Late Jim Thompson to Receive TALKERS “Humanitarian of the Year” Award

The late Jim Thompson, who lost his valiant struggle against throat cancer last August at the age of 75, has been named this year’s recipient of the TALKER S magazine Sharon L. Harrison Memorial Award for Outstanding Community Service by a Broadcaster – also referred to as the “Humanitarian of the Year” award. Thompson served successfully as the president of the Broadcasters Foundation of America between 2009im and 2022 guiding the charitable organization to more than quadruple the amount of financial aid it distributes to radio and TV professionals in acute need from $400,000 to nearly $2 million last year. “I am very proud to have known Jim for nearly 40 years as a colleague and a friend,” said Scott Herman, chairman of the Broadcasters Foundation. “Jim believed deeply in helping others and his passion and enthusiasm for life always lit up a room. He always saw the positive in every person and every situation.” Prior to his service to the industry as president of the BFoA, Thompson had been president and CEO of Group W Radio, the second largest radio company in the country during his leadership, and along with Mike Craven was co-owner of Liberty Broadcasting, a 19-station radio group concentrated on the East Coast. He began his broadcasting career as an account executive at KYW-TV, Philadelphia in 1971, where he rose to vice president and general manager. An innovator and visionary, Thompson created the Radio-Mercury Awards to encourage and reward excellence in radio creative. He served on the boards of the Radio Advertising Bureau and the Advertising Council, was vice chairman of the Pennsylvania State Broadcasters Association and a member of numerous committees, including the NAB Radio Futures Committee.  A member of the U.S. Army, Thompson served in Vietnam. The presentation will be made by talk show host Harry Hurley of WPG, Atlantic City at TALKERS 2023 on Friday, June 2 at Hofstra University on Long Island.

The Humanitarian of the Year honor is one of four awards presented annually by TALKERS at its annual national conference.  The others set for this year include the Freedom of Speech award to Tavis Smiley of KBLA Talk 1580, Los Angeles; the Woman of the Year award to Martha Zoller of WDUN, Gainesville, GA; and the award for Lifetime Achievement to Kraig T. Kitchin of Sound Mind, LLC.  All three will be in attendance to make their acceptances. Jim Thompson’s award will be accepted by Broadcasters Foundation of America president Tim McCarthy.

TALKERS 2023 is nearing an advance sellout. See more about the agenda, registration, sponsorship and hotel information here.

Industry News

Newsmax TV to Debut Chris Plante Show

Newsmax announces that Newsmax TV is launching a new prime-time show hosted by talk media personality Chris Plante, beginning Monday (5/8) at 9:00 pm ET. The program is titled, “Chris Plante The Right Squad,”im and “will be an exciting panel show led by Plante and will include Newsmax veteran Jenn Pellegrino along with three other regular panelists.” Newsmax says, “A seasoned television journalist and syndicated radio host, each weekday night Plante will join with ‘The Right Squad’ as his team features strong analysis with dynamic conversation and debates. ‘The Right Squad’ will talk about the major events that are impacting America — and no topic will be off-limits.” Newsmax CEO Christopher Ruddy adds, “Chris Plante is an award-winning journalist who delivers fact-based news and opinion while keeping the conversation fun and interesting.” Plante hosts a Westwood One-syndicated radio talk show based at Cumulus Media’s news/talk WMAL-FM, Washington, DC.

Industry Views

Radio Sales Pro Steve Lapa is This Week’s Guest on Harrison Podcast

One of the radio industry’s most respected experts on sales and marketing, consultant Steve Lapa, is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” Lapa is presidentim of South Florida-based Lapcom Communications Corporation – a consultation and marketing firm that specializes in helping radio stations and program providers stay afloat financially and actually thrive in these uncertain times of digital media disruption. imHis career goes back more than four decades during which he has served in various management capacities at some of the nation’s biggest radio and television operations in addition to working with major names in talent. Harrison and Lapa engage in a productive chat about the existential challenges facing radio as well as some of the age-old techniques of sales and marketing that withstand the test of time. Lapa, who will be moderating the sales panel at the forthcoming TALKERS 2023 conference on June 2, states, “We have to get radio out of the emergency room and into recovery.” Listen to the podcast in its entirety here.

Industry News

Beasleys Honored by B+C Hall of Fame

Beasley Media Group late company founder George Beasley and his daughter, CEO Caroline Beasley, were among the inductees honored at the 2023 Broadcasting + Cable Hall of Fame Gala on Wednesday (5/3) in New York City. Caroline Beasley (pictured at right accepting the honors) says, “It is very humbling to be aim part of such an outstanding class of inductees. The only thing better would have been to have my late father, George, by my side, to accept this incredible honor together in person.” Other inductees included Deborah Roberts, ABC News national senior affairs correspondent, and contributing anchor of 20/20, and her husband Al Roker, weather and feature anchor and co-host of the third hour of NBC’s “Today Show,” Matt Bond, chairman, content distribution, NBCUniversal; Ray Cole, president and chief operating officer, Citadel Communications; Frank Comerford, CRO and president, local sales, NBCUniversal Advertising & Partnerships; Ray Hopkins, president, U.S. Networks Distribution, Paramount Global; Wonya Lucas, CEO, Hallmark Media; Soledad O’Brien, CEO of SO’B Productions and host/producer of “Matter of Fact with Soledad O’Brien”; and Rachael Ray, TV food personality and host of “The Rachael Ray Show.” In addition, Jim Nantz of CBS Sports received the Lifetime Achievement Award and AMC’s “The Walking Dead” was named the Iconic Series for 2023. Late past president of the Broadcasters Foundation of America, Jim Thompson, was posthumously honored with the Chairman’s Award for his career achievements and tireless dedication to helping broadcasters in need.

Industry News

NewsNation Announces Lee Harris’ New Role

Yesterday (5/1), TALKERS magazine reported that WINS, New York morning drive co-anchor Lee Harris is leaving his position with the Audacy all-news station at the end of this week to join Nexstar Media Group’s cable news and digital operation NewsNation. Today, Nexstar officially announces the news and expands on Harris’ new, New York-based role. NewsNation says he joins the network as director of integrated operations inim which he’ll be responsible for the development and distribution of NewsNation’s audio content. He’ll also assist in news writing and NewsNation specials. Nexstar president of networks Sean Compton states, “As we recently celebrated the milestone becoming 24-hour news network weekdays, we are continually looking for ways to grow the NewsNation brand across our linear and digital platforms. I am thrilled that Lee Harris is going to be leading these efforts as we further expand the network’s reach with viewers and listeners across the country.” Harris comments, “It took an incredible opportunity to convince me to leave 1010 WINS after nearly 30 years. But Sean Compton and [president of news programming] Michael Corn showed me that at NewsNation I will be helping to fundamentally change the way news is covered and presented in this country and this is an opportunity I couldn’t pass up.” Meet Lee Harris at TALKERS 2023 on Friday, June 2 at Hofstra University on Long Island. 

Industry News

Daily Soap Operas Being Set for Radio Syndication

A startup radio syndication firm SoapKast launched by Andrew Pemberton-Fowler has developed a soon-to-be-released daily, one-hour program titled, “The SoapKast Hour.”  Each installment of the show consists of two original radio soap operas, “Kingsport” and “Affairs of the Heart,” targeted for what is being described asim “modern audiences.” According to Pemberton-Fowler, “‘The SoapKast Hour’ targets women 24-59 who are looking for daily original, high-quality drama. ‘The SoapKast Hour’ will keep audiences coming back day after day to hear the unfolding drama of ‘Kingsport,’ a story about unhappy people searching for happiness, and ‘Affairs of the Heart,’ an uneasy tale about class, wealth, and money set in a small college town.” The show will be available to stations via barter with 10 local and eight national spots per episode. Interested stations can learn more by calling 323-316-0342 or email sales@soapkast.comListen to a demo here.

Industry News

iHeartMedia Publishes the State of Podcasting 2023

This report from iHeartMedia looks into determining where the audiences for podcasts are coming from. The company says of the State of Podcasting study: “Aside from reach, time spent listening to podcasts is up 2x in the past five years with the number of Black and Hispanic listeners jumping 30% in the past two years. Weim wanted to see where the listenership was coming from and based on the research it looks like Americans are making more time for podcasts mostly by reducing time spent with streaming video, streaming music and social media. Video podcasts have been a big discussion lately in the industry – whether its needed and cost effective, which is interesting because this new data sample showed that podcasts are pulling listener share primarily from YouTube’s audience – a reasonable motivation for their heightened focus on video podcasting to drive retention.” Interestingly, the study also concluded that the majority of radio listening happens out-of-home (68%), while the majority of podcast listening happens in the home (69%).

Industry News

“Trench Warriors” Sales Panel Set for TALKERS Conference

A tell-it-like-it-is sales panel has been set for TALKERS 2023. Titled, “Generating Talk Radio Revenue in A Digital World,” the roster will feature a diverse group of speakers focusing on the sales challenges facing middle market owners and operators keeping their outlets financially afloat in an increasingly competitive and disruptive media environment. The session will be introduced by Doug Stephan, host of the industry’s longest-running daily nationally syndicated radio talk show, “Good Day” and CEO/founder of Stephan Multimedia, its (and a number of other programs’) parent company. The panel will be moderated by nationally respected radio sales consultant Steve Lapa, president of Lapcom Communications Corp and former longtime GM of South Florida blow torch WFTL, Fort Lauderdale/Miami. Panelists include (in alphabetical order):  Vince Benedetto, CEO, Bold Gold Media GroupPaul Gleiser, host/owner, KTBB-FM-AM, Tyler, TX; Todd Starnes, host/president, “The Todd Starnes Show” syndication/owner, KWAM, Memphis; Paul Vandenburgh, host/owner, WGDJ, Albany, NY and Michael Zwerling, host/owner, KSCO-AM/K281CA and KOMY, Santa Cruz. TALKERS VP/executive editor Kevin Casey states, “This session features a panel of radio professionals who are in the trenches, wearing several hats, and facing the challenges of balancing local business with agency revenue set against the backdrop of digital disruption that is affecting everyone in today’s media. It will focus on overcoming objections while capitalizing on amazing opportunities.” There will be more than 60 distinguished industry speakers at TALKERS 2023, the 26th annual installment of the talk media industry’s longest running and most important gathering. It is quickly heading toward an early sellout – so register now.  See more about the agenda, registration, sponsorship and hotel information here.

Industry Views

Monday Memo: Weekend 101

By Holland Cooke
Consultant

imIt’s the most effective tactic in marketing: Free samples. And the attorneys, financial advisors, real estate agents, veterinarians, and other ask-the-expert hosts who broker time for weekend call-in shows can drum up lots of new business…IF they execute well.

It’s a big “if,” because they’re not career broadcasters. So, technique that’s second nature to us is news to them. And because, at too many stations, there’s little or no coaching. Here are some of the fundamentals I convey to weekenders at client stations, and brokering hosts elsewhere who aren’t getting aircheck support:

— Plan each show. Re-write any news-about-your-topic or other material you will read, rather than reading verbatim paragraph-length excerpts from newspaper clippings or other source material you found on the Internet or elsewhere. That stuff wasn’t written for the ear. Put it into your own words. Practice aloud, to yourself, before the show.

— Remember: YOU are the expert. It’s Greek to them. So, avoid lingo and acronyms. Instead of percentages (“36%”) use fractions (“just over a third”).

— Listen carefully to the caller’s question. Don’t interrupt unduly…but don’t let ‘em ramble either. Once they’ve asked a question or described their situation, recommend what they should do.  Listeners in similar situations will relate.

im

Do’s and Don’ts:

— DON’T squander time at the beginning of the show with long hellos, or small talk about the weather (which aired at the end of the newscast just before your show began), or other off-topic blah-blah-blah.

— DO introduce yourself, and succinctly explain how you can help the listener. I tell weekenders I coach to begin with their elevator speech: “I’m Chuck Thompson, from Chuck’s Auto Repair, and I’m here to help you get more miles out of the-car-you’ve-already-paid-for.” If your business has a slogan, that should also be the mantra for your radio show, to keep your on-air message consistent with your other marketing.

— DON’T wait! Give out the call-in number right-off-the-top, even if your first segment is an interview or you tee-up a topic by reading news/product reviews/etc. During that segment, your call screener can be lining-up callers.

— DO solicit calls overtly. And announce the phone number real slowly, like you’re reading the winning lottery number. Say “call me right now.” And at the end of each call (unless all the lines are lit), offer that “that opens up a line for you,” and re-announce the phone number.

— DO get to the phones ASAP, best caller first. Callers call when they hear other callers, so nothing explains that it’s a call-in advice show like you answering callers’ questions with helpful advice.

— DON’T assume that anyone but you hears your whole show. Listeners constantly tune-in. So DO re-set throughout the hour. Come out of each commercial break as though the show was just beginning. “Welcome back to ‘Larry Explains the Law.’ I’m attorney Larry Jamieson, answering your legal questions right now on WXXX. So, call me! [phone number, nice and slowly, twice].”

All of the above is host technique. And there’s another character, behind the scenes, whose method is critical to brokered hosts’ return on investment: the call screener. Share with yours my 6-minute video at SolidGoldWeekend.com, where I also explain how to warm-up slow phones.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features Inflation Hacks: Save Those Benjamins;” and “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books.  Follow HC on Twitter @HollandCooke

Industry News

iHeartMedia NYC Launches New York is Back Initiative

iHeartMedia’s New York City operations is launching “New York is Back” – a new initiative dedicated to supporting locally owned businesses. iHeartMedia says, “According to Bloomberg, the surge in remote work is costing Manhattan $12 billion per year, and with the average NYC employee spending $4,661 less per year onim meals, shopping, and other entertainment needs, local shops, bodegas, restaurants, and more are still struggling. The launch of ‘New York is Back’ will encourage New Yorkers to shop with small businesses in and around the five boroughs to help rejuvenate the economy in the market.” In partnership with P.C. Richard & Son, Century Waste Services, Empire City Casino, Key Foods, New York Alliance Against Insurance Fraud, NYC Department of Small Business Services, Premier Home Health Care Services, and MJ The Musical, “New York is Back” will include iHeartMedia New York on-air personalities voiced messages on Z100, 106.7 LITE FM, 103.5 KTU, Q104.3, Power 105.1, and 710 WOR as well as video content distributed on social media platforms.

Industry News

WDBO, Orlando Expands Joe Kelley Show

Cox Media Group’s news/talk WDBO-AM/W297BB, Orlando announces the expansion of “The Joe Kelley Show” to the 5:00 pm to 7:00 pm hours, effective May 1. Station director of branding and programming Keith Memoly says, “As we embrace Joe Kelley and celebrate the expansion of his local radio show, we alsoim embrace the positive impact it will have on our community. With more time to share his insightful perspective and engaging personality, Joe will continue to uplift, connect, and strengthen the bonds that make our community thrive.” Kelley comments, “I’m really excited about the opportunity given to me by WDBO to help lead on-air discussions about such vital issues during such unstable times. Instead of talking points, I’ll just bring my natural curiosity about issues and life. Instead of screaming and yelling, I’ll engage our great listeners in compelling discussion about the day’s events. Instead of calling people names, I’ll welcome all opinions and ideas equally. Most importantly, I want ‘The Joe Kelley Show’ to be fun, interesting and easy-to-listen-to.”