Industry News

MIW and McVay Media Announce “Behind the Mic” Mentoring Program

Mentoring and Inspiring Women in Radio, Inc and McVay Media announce the “Behind the Mic Mentorship”im program designed specifically to support the growth and evolution of women on-the-air. The “Behind The Mic Mentorship” program is a year-long experience exclusively for female personalities that have been in an on-air position for at least three to five years in local or national radio programming and have demonstrated a desire to grow their on-air career. The selected mentee will receive personalized conversations and advice from a wide range of industry professionals including two of radio’s top stars – national radio and television personality and Gracie Award winner Elaina D. Smith of “Nights with Elaina,” and WLTW, New York morning personality Christine Nagy. The mentorship is available to one female on-air personality from any U.S. based music format. Applications can be found here.

Industry News

Yesterday’s (8/29) Top News/Talk Media Stories

Former President Donald Trump’s various legal battles; New Hampshire’s AG is reviewing whether Donald Trump can appear on the ballot under 14th Amendment grounds; the move by former Trump chief of staff Mark Meadows to have his Georgia case moved to federal court; the special counsel Hunter Biden investigation; tensions between Black Floridians and Governor Ron DeSantis over Jacksonville shootings; Hurricane Idalia strengthens and heads toward Florida; and U.S. Commerce Secretary Gina Raimondo meets with her Chinese counterpart were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

AM/FM and Podcasts Dominate Ad-Supported Audio Listening

Based on data from Edison Research’s Share of Ear Q2 2023 study, the Cumulus Media | Westwood One Audio Active Group analyzes the state of listening in a blog post. The post says that imagining listening to ad-supported audio as an hour of time, a person 18+ listens to 41.4 minutes of AM/FM radio, 11.4 minutes ofim podcasts, and 2.4 minutes each of ad-supported SiriusXM, Pandora, and Spotify. Limiting listening to that done only in cars, a person 18+ listens to 51 minutes of AM/FM, 4.2 minutes of podcasts, 2.4 minutes of ad-supported SiriusXM, and 1.2 minutes each of ad-supported Pandora and Spotify. The piece also reveals the steady growth of podcast daily reach. “As of Q2 2023, Edison’s ‘Share of Ear’ reports the daily reach of podcasts among 18-34s is 39%. Among 18-49s, podcasts reach 34% daily. Among persons 25-54, podcasts now have a 32% daily reach, a large increase over 2022.” See the blog post here.

Industry News

Cumulus Launches “The Game Sports Radio Network” Across Three Markets

Cumulus Media announces that it is launching “The Game Sports Radio Network” across three South Carolina markets. The network originates from the company’s WNKT-FM, Columbia “107.5 The Game” – which serves as the flagship for South Carolina Gamecocks sports. Network content is also now heard on former classicim country WWFN-FM, Florence – now branded “100.5 The Game” – and sports talk WSEA-FM, Myrtle Beach, which re-brands as “100.3 The Game.” WNKT program director Terry Ford says, “‘107.5 The Game’ Columbia, has been keeping the Midlands sports fans informed, engaged, enlightened, entertained, and sometimes enraged for 16 years! Our live and local team of sports specialists interviews coaches, players, and fans, and invites listeners to participate via call, social media, and on-location events. At our core are the teams, coaches, players, and fans of the South Carolina Gamecocks. We are very excited about growing the ‘107.5 The Game’ brand into two markets in South Carolina and making our great content available to almost half of the state.”

Industry News

Former Salem Talk Host is University President

Salem Radio Network’s twin 24/7 national news services – SRN News and TOWNHALL News – recentlyim presented a five-part series profiling Colorado Christian University and its new president Eric Hogue. Earlier in his career, the ordained minister served with Salem Media Group as a talk show host at KTKZ, Sacramento.

Industry News

Yesterday’s (8/28) Top News/Talk Media Stories

Judge Tanya Chutkan sets former President Donald Trump’s Washington, DC trial for March 4 and Trump chief of staff Mark Meadows testifies during a hearing to move his Georgia election interference trial to federal court; the special counsel Hunter Biden investigation; a UNC Chapel Hill faculty member is killed by gunfire; the racially motivated killing of three in a Jacksonville store; the migrant crisis; the rash of retail thefts and the closing of urban retail outlets in response; evacuations are ordered as Hurricane Idalia heads for Florida; American Airlines is fined over lengthy tarmac delays; and U.S. Commerce Secretary Gina Raimondo meets with her Chinese counterpart among top news/talk media stories yesterday, according to ongoing research from TALKERS magazine.

Industry Views

Pending Business: Head Start

By Steve Lapa
Lapcom Communications Corp
President

imIt’s time to start planning your holiday strategy.

Wait, what? You have not finished Q3 and here I am pushing Q4?

The fourth quarter is easily the most time consuming, thought provoking, overwhelming mish-mash time of the year for every Baby Boomer and Millennial walking the planet. Especially those of us who earn our keep marketing. The transition window from Q3 to Q4 is the perfect time to lock down your plan and that window is about to open.

Let us review priority planning:

If you sell at the national level, your upfronts are in play and gradually moving to the won-lost report as you juggle and balance your daily avails.

If you sell at the local level here are five thought starters, so start thinking:

— Second Opinions. As we review everything from our insurance, financial, legal and medical needs, everyone can use another set of eyes on the prize. Plans change, laws change, life happens. Suggest messaging that works. Start prospecting now.

— Gift Giving. Last year over $200 billion was spent on the holiday season. Will your audience spend more this year than they did last year? Considering online research is a part of daily life, when do the purchase decisions really begin?

— Politics. You don’t need this column to remind you nearly 13 million watched the debate on August 24. Voters are interested in how this tumultuous political scene will ultimately play out. Politics is big business, and nobody covers it better than talk radio. We are in this window through 2024, get focused on where you need to be.

— Holiday Travel. Just this past week, our family get together was impacted by airline delays, rescheduling, and traffic. Travelers will plan earlier and smarter. You may or may not have contacts at the airlines but consider all the businesses that thrive based on travel and tourism.

— Weather. Is there a market that is immune? From hurricanes and wildfires to snowstorms and floods, weather is a factor that can impact your business flow in both a positive and negative way. As we say here in Florida, Be Prepared!

I am guessing you have thought about everything you’ve just read. I never assume the gap from thinking to doing happens. You know what they say about assuming…

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry Views

Monday Memo: Improving Results from Endorsement Spots

By Holland Cooke
Consultant

imThe stations I work with make big money with live endorsement spots delivered by familiar local on-air personalities. Remember them? With most AM/FM broadcast hours now robotic or non-local, your relationship with the listener is precious and can be leveraged… carefully.

Quality vs. Quantity

The more products or services you endorse, the less special each pitch will be. You’re asking the listener’s trust each time, so asking too often can sound insincere. So back-to-back “I’m [name] for [account]” is verboten, and that can happen when spots you voice air outside your show.

 “Tell me a story”

 When the late, great Don Hewitt – the father of “60 Minutes” – spoke at a NAB convention years ago, he told us that he was often asked, “Why is this the most successful TV news show of all time?” And he said, “I can tell you in four words: ‘Tell me a story,’” which every piece did.

Describe your personal experience with the advertiser’s product or service in before-and-after fashion – problem was, problem solved – in a relatable way.

im

 OOPS!  Do you say, “I haven’t sold you yet?”

Often, these are long-standing advertiser relationships.  Two cautions:

If you’ve been touting an advertiser for a while, DON’T say so. “For years, I’ve been telling you about [name of business]” = “…and I haven’t sold you yet, have I?” Instead, keep the pitch fresh.

And keep it customer-centric rather than talking about a store. In one spot I heard, for a sewing supply retailer, the well-intentioned host sounded awestruck as he recited the store’s inventory (“over fifteen hundred bolts of fabric!”). That’s the store’s problem. Instead, solve the listener’s problem: “Imagine the money you could save if you made all your kids’ back-to-school clothes this year?  [advertiser] will give you free lessons!”

Avoid saying…

 “MY GOOD FRIENDS AT [name of business],” which sounds phony.

“All-new:” Say “new,” if it IS new, AND if newness is a listener benefit (and say why).

“…AND MUCH MORE,” which means nothing. Weed-out stuff like this, and you’ll give copy more time to breathe.

“Needs,” as in: “FOR ALL YOUR [product category] NEEDS” (the ultimate “BLAH, BLAH, BLAH”).

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books. Follow HC on Twitter @HollandCooke

Industry News

Push to “Save AM Radio” Intensifies

There’s been an increase in media attention recently about the AM Radio for Every Vehicle Act making its way through Congress and the future of the AM band. That legislation would direct the “National Highway Traffic Safety Administration to issue a rule requiring automakers to maintain AM broadcast radio in their vehicles without a separate or additional payment, fee, or surcharge.” With each recent natural disaster, we’ve seen broadcasters and politicians point to them as times upon which AM radio is relied. Newsday recently published an in-depth story examining the state of AM radio in which a number of AM personalities are featured. TALKERS publisher Michael Harrison is also quoted in the piece. Read the story here.

Industry News

WOR, New York Hosts Joe Bartlett Retirement Party

im

New York City news pro Joe Bartlett was honored with a retirement party at Patsy’s restaurant in the Big Apple last Thursday (8/24). Bartlett retired from iHeartMedia’s news/talk WOR-AM last May after a 37-year career with the station, most recently as news director and morning news anchor. Pictured above are (from l-r): WOR morning personality Michael Riedel, Bartlett, and WOR morning personality Len Berman.

Industry News

Charlamagne Tha God Hosts Third Annual Mental Wealth Expo

iHeartMedia personality Charlamagne Tha God, in partnership with Mental Wealth Alliance is celebrating World Mental Health Day by hosting the third annual Mental Wealth Expo on October 7 at the Marriott Marquis inim Times Square, New York City. Attendees will hear from experts on everything mental health, panels, live podcasting, and breakout rooms including the podcast “MEternal,” that addresses the complexities of the Black maternal health crisis. Charlamagne Tha God says, “The Mental Wealth Expo was created for anyone who knows they need to start on their healing journey, but don’t know the first place to begin. It’s a day for folks to get exposed to mental health experts and resources that can get them on the right path and they get to receive this information for free! It is truly a blessing to be able to do this for a third consecutive year.”

Industry News

Top News/Talk Media Stories Over the Weekend

Today’s Donald Trump trial-related hearings in which Trump chief of staff Mark Meadows argues to move his Georgia trial to federal court and Washington DC judge Tanya Chutkan hears arguments about trial dates for Trump’s January 6 case; the racially motivated deadly shooting in Jacksonville; House Speaker Kevin McCarthy’s plans to begin an impeachment inquiry into President Joe Biden; the confirmed death of Wagner Group leader Yevgeny Prigozhin and the Russia-Ukraine war; the 60th anniversary of Martin Luther King Jr’s march on Washington; and tropical storm Idalia makes its way toward Florida were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS magazine.

Industry News

Michael Harrison Says AI is One of the Most Important Talk Topics of Our Times

TALKERS founder Michael Harrison has kicked off a nationwide guesting tour of talk shows promoting discussion of the upside and downside of AI in conjunction with the release of the new song, “I Got a Line in New York City,” by the long-established classic rock group, Gunhill Road. Harrison performs lead vocals on the track performed with band members Steve GoldrichPaul Reisch and Brian Koonin. The music video of the song (produced by Harrison’s son and TALKERS associate publisher Matthew B. Harrison) has been described as a computer’s “fever dream about the Big Apple.” Although the music is totally organic, all of the visual graphics on the video have been assisted in their creation by generative artificial intelligence. Harrison says, “There’s huge interest in the topic of AI including the existential issues of its potential impact on our species. In the art community, debate is raging over whether AI enhances originality and creativity or if it is ushering in the death of individual artists and the role they play in the humanities.” See that video here.

Harrison launched the tour late last week appearing on the Rich Valdes show on Westwood One and has subsequently appeared on network programs hosted by Doug Stephan, Dr. Daliah Wachs, and WABC’s Frank Morano, as well as Harry Hurley on WPG, Atlantic City,  Todd Feinburg on WTIC-AM, Hartford and Michael Zwerling on KSCO, Santa Cruz.  WOR, New York has posted the video and an  accompanying story here.

To book Michael Harrison please call Barbara Kurland at 413-565-5413 or email info@talkers.com

Industry News

Clay Travis Wraps Book Tour at WISN, Milwaukee

im

Premiere Networks radio personality Clay Travis – co-host of “The Clay Travis and Buck Sexton Show” and founder of Outkick Media – is pictured above (left) with U.S. Senator Ron Johnson (R-WI) (right) in the studios of iHeartMedia’s news/talk WISN, Milwaukee. Travis broadcast his show from the station during his visit to Milwaukee as the final stop on the tour promoting his new book, American Playbook: A Guide to Winning Back the Country from the Democrats (Threshold Editions 2023). Travis hosted Johnson on his program as a preview of the first GOP debate. He closed out the book tour at the city’s historic Pabst Theater, where he discussed the book on stage with WISN personality Dan O’Donnell.

Industry News

Top News/Talk Media Stories for Week of August 21-25

The booking and bond hearings for former President Donald Trump and is numerous co-defendants in the Georgia election case was the most-talked-about story in news/talk media this week, landing atop the Talkers TenTM. At #2 this week was Wednesday’s GOP debate and the presidential race, followed by the special counsel Hunter Biden investigation at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed in news/talk media during the week and is the result on ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.

Industry News

Salem Media Group to Sell Greenville-Spartanburg Signals

Salem Media Group announces it is entering into an agreement to transfer the ownership of Greenville-Spartanburg, South Carolina stations news/talk WGTK-FM, classic hits duo WRTH-FM and WLTE-FM toim
Educational Media Foundation for $6,775,000. Salem Media CEO David Santrella states, “We have enjoyed our years in the Greenville-Spartanburg market but have made the strategic decision to divest our interests there. As we do, we are grateful to be able to place these signals in the hands of Educational Media Foundation who share a like-minded mission with Salem through their music programming. We are also thankful to our Greenville-Spartanburg staff for their many years of service.”
Industry News

KFI, Los Angeles Presents “Maui Island Inferno” Radio Show and Podcast

iHeartMedia news/talk KFI, Los Angeles is presenting the special program “Maui Island Inferno,” hosted by award-winning investigative journalist Steve Gregory (right). The program features exclusive interviewsim conducted by Gregory, who was on the island of Maui covering the wildfires, including the devastating fire in the historic town of Lahaina. The show explores the government’s response, the views of Maui islanders, and what happens next. iHeartMedia says, “Gregory became imthe center of controversy when, during a press conference, he pushed Hawaii Governor Josh Green for answers and access to the fire scenes. Local and national media covered the exchange and became the foundation for other reporters to push back, seeking transparency and accountability.” The radio special and podcast are produced by Gregory and Jacob Gonzalez for iHeartMedia Los Angeles and the iHeartRadio Podcast Network.

Industry News

WRNL, Richmond to Launch New Commanders Postgame Show

Audacy announces that sports talk WRNL, Richmond “SportsRadio 910 The Fan” will air the new program “The Postgame Gutcheck,” hosted by station Commanders insider Howard Gutman and his son Collin Gutman after each Commanders game this season. Howard Gutman – who served as Ambassador to Belgium duringim the Obama Administration – is also the host of the programs “As I See It” and “Take My Word for It” on sister news/talk WRVA-AM. Collin Gutman hosts “The Gutcheck” on WRNL. Audacy Richmond SVP and market manager Bennett Zier states, “We’re thrilled to introduce ‘The Postgame Gutcheck’ and give Commanders fans a dedicated space to dissect and digest each game this season. Hosted by the dynamic duo of Ambassador Howard Gutman and his son Collin, this show will be a must-listen for anyone seeking in-depth analysis, insider insights and a passionate breakdown of all things Commanders.”

Industry News

Yesterday’s (8/23) Top News/Talk Media Stories

The 2024 GOP presidential candidates’ debate; former President Donald Trump’s “counterprogramming” interview with Tucker Carlson; the 2020 Georgia election co-conspirators surrender in Fulton County; the special counsel Hunter Biden investigation; Kevin McCarthy’s promise of an impeachment inquiry of President Joe Biden; Wagner Group chief Yevgeny Prigozhin reportedly dies in a plane crash in Russia; the BRICS summit and U.S.-China relations; Japan begins releasing Fukushima wastewater into the sea were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

News Pro Larry Mendte Joins WOR, New York

iHeartMedia announces that Emmy Award-winning news anchor Larry Mendte is joining news/talk WOR, New York as news director and morning news anchor. In this role, Mendte will anchor news during the station’s “Len Berman and Michael Riedel in the Morning” and during the late morning “Mark Simone Show.” Mendte takesim over the position after news director Joe Bartlett retired from the station on May 31 after 37 years with the WOR. Mendte had most recently been news director and host at WJLP-TV, Middletown, New Jersey “Me-TV.” Mendte says, “WOR is iconic in radio history, and I’m honored to accept this position. Len Berman and Michael Riedel are smart, entertaining, and informative. It’s the morning show I listen to, and I’m elated to now be part of it.” WOR program director Tom Cuddy states, “I’ve been a fan of Larry’s for many years. So, when the opportunity popped up for him to work with Len and Michael, I was truly pumped up that we were able to bring in a talent of his caliber.”

Industry News

Jake Kemp and Dan McDowell Agree to Cease Podcasts Until Mediation with Cumulus

The latest chapter in the disagreement between Cumulus Media’s KTCK-AM/FM, Dallas-Fort Worth and former midday air personalities Jake Kemp and Dan McDowell includes the duo agreeing to not produce any newim podcasts, including “The Dumb Zone,” before they and Cumulus go into mediation over Cumulus’ charge that the two have violate their non-compete and other clauses in their contracts with the company. The court-ordered mediation was moved from yesterday (8/22) to next Tuesday (8/29).

Industry News

Stoney to Exit WXYT-FM, Detroit After the Super Bowl

Longtime Detroit sports talk personality Mike Stone, a.k.a. Stoney, announced to listeners this morning (8/23) that he will leave Audacy’s WXYT-FM “97.1 The Ticket” after the Super Bowl in February. He co-hosts the morning drive show with Jon Jansen. Stoney told his audience he hopes theim Super Bowl will include the Lions, “There is nothing like an NFL run and nothing like knowing your team has a legitimate chance to get to the Super Bowl. I don’t know if they do, but I think it could be the start of a yearly thing. Them getting to the Super Bowl in my last year of doing the morning show, it would be unbelievable. I’d consider myself the lucky charm.” The 64-year-old Stone has been on Detroit sports radio since helping launch the format on WDFN-AM, Detroit in the early 1990s. Stone says he’ll stay with the station as a fill-in host for two more years.

Industry News

Dominick Milano Returns to Katz Media Group in SVP Role

Katz Media Group names Dominick Milano SVP, sales director and programmatic audio lead, effective immediately. He will report to Scott Porretti, president of Katz Digital Audio. Katz says, “Milano is an industry frontrunner at the intersection of audio and technology, with an extensive background in programmatic digitalim audio solutions, audio sales, and industry AdTech.  In his new role, Milano will lead one of Katz’s dedicated digital sales teams and drive Katz’s fast-growing programmatic audio offering, Audiology, the largest programmatic audio marketplace delivering precision data-driven audiences at scale.  Milano says, “The timing of my return could not be any better. Digital audio has grown monumentally through industry innovation and programmatic execution becoming more commonplace. Under Scott Porretti’s leadership, Katz’s digital position is well-established and ready to expand. I’m excited to play a role in its current success and new growth.”

Industry News

Urban One Receives Non-Compliance Notice from Nasdaq

Urban One has received a notice of non-compliance from Nasdaq Stock Market LLC due to its failure to timely file its Quarterly Report for the period ended March 31, 2023 and the period ended June 30, 2023 with theim Securities and Exchange Commission. Urban One has disclosed that it has been unable to file the reports in a timely manner due to the change of its independent registered public accounting firm. The company was granted 180 days to come into compliance by Nasdaq or face delisting and Urban One says it anticipates it will be able to file the reports in question before the deadline of September 27, 2023.

Industry News

Broadcasters Foundation Launches Tips & Sips for Young Broadcasting Professionals

The Broadcasters Foundation of America announce Sips & Tips, the second event in its campaign to give young professionals networking access to top-level broadcast industry managers and executives. Sips & Tips will take place during the Foundation’s Celebrity Golf Tournament & Fundraiser on September 11 at theim Greenwich Country Club. The Sips & Tips includes a two-hour golf lesson from a pro followed by access to the invitation-only reception and dinner and costs $300. BFoA president Tim McCarthy comments, “With these events, we open doors for junior professionals that can lead to long and fulfilling careers in broadcasting. We also bring awareness about our charitable mission to tomorrow’s broadcast leaders, helping to ensure that the Foundation will continue to provide aid for those in our business who need it most.” See more information here.

Industry News

“97.1 The Ticket” Unveils Detroit Lions Programming

Audacy sports talk WXYT-FM, Detroit “97.1 The Ticket” announces its game day programming for Detroit Lions broadcasts this season. The Sunday lineup includes: “Kickoff with Boomer Esiason & Mike Valenti” (9:00 am –im 10:00 am ET), “Lions Tailgate Show” with Rico Beard and Jim Costa (10:00 am – 12:00 noon), “Lions Pregame Show” with Dan Miller, Lomas Brown and TJ Lang (12:00 noon – 1:00 pm), Lions Radio Network postgame with Dan Miller, TJ Lang and Jim Costa (game end to 5:00 pm), “Lions Postgame Show” with Mike Stone and Jennifer Hammond (5:00 pm – 7:00 pm), and Pat Caputo (7:00 pm – 11:00 pm).

Industry News

Benztown Offers Free Labor Day AudioPack

Radio imaging, voiceover, programming, podcasting, and jingles company Benztown is offering radio stations a free Labor Day Weekend AudioPack. Available now through September 1, the Benztown Labor Day Weekendim AudioPack has 20 pieces of audio available to download including SFX and musicbeds. It includes party ambiance, sunny musicbeds, Labor Day listener drops, glass clinking, beer-drinking, BBQ sizzlin’, pool splashing SFX. Find out more here.

Industry News

Yesterday’s (8/22) Top News/Talk Media Stories

Former President Donald Trump’s co-defendants begin setting bond in Fulton County, Georgia case; Trump’s skipping tonight’s GOP debate and his plans to release a sit-down interview with Tucker Carlson; the 2024 presidential race; the Hunter Biden special counsel investigation; President Joe Biden’s visit to Maui; Vladimir Putin missing from the BRICS summit & the related U.S.-China relations; the Russia-Ukraine war; and the heat dome bringing sweltering conditions to the South and Midwest were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

Larry Elder Plans to Sue RNC

Appearing on “The Joe Piscopo Show” on WNYM-AM, New York “AM 970 The Answer” this morning (8/22), former Salem Radio Network host, attorney, and Republican presidential candidate Larry Elder announced hisim plans to sue the Republican National Committee over “their alleged attempt to keep him from participating in Thursday’s debate.” On the program, Elder explained the criteria he has met and why he should be allowed on the debate stage. The AP reports that the RNC qualifications require: polling “at least 1% in three high-quality national polls or a mix of national and early-state polls, between July 1 and Aug. 21, and a minimum of 40,000 donors, with 200 in 20 or more states.”

Industry News

Radio’s Reliance on Power Companies and Internet Impact Ability to Serve

KSCO, Santa Cruz owner Michael Zwerling says as his station prepared to present a program on preparing forim the next big earthquake, ironically, the station lost power numerous times causing continuous off-and-on power situations that impacted the station’s broadcasts. Zwerling says each time the power went out and the generator kicked on – something that happened numerous times – it put stress on the transmitter and the generator. Complicating matters was that the station’s infrastructure – as well as the phone company’s and PG&E’s — is dependent on the internet and that requires consistent power. This puts stations’ abilities to serve at a disadvantage. Zwerling talks about this problem in an audio clip here.

Industry News

Yesterday’s (8/21) Top News/Talk Media Stories

Former President Donald Trump’s legal battles; the 2024 presidential race and Wednesday’s GOP debate in Milwaukee; President Joe Biden visits Maui; the Hunter Biden special counsel investigation; tropical storm Hilary hits California & the Southwest as tropical storm Harold threatens Texas; immigration and border security; and the South and Midwest hit with brutal heat dome were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry Views

Pending Business: TV Knows Best

By Steve Lapa
Lapcom Communications Corp
President

imBulletin: “Linear TV” is no longer the winner.

Linear TV is tech talk for combining over the air and cable TV, and according to Nielsen, July 2023 was the first-time streaming TV was the winner, as streaming captured most TV viewing.

From Netflix to YouTube, we are watching more content on streaming channels than linear TV. You have read about the resurgence in “Suits,” the legal drama that originally aired 2011-2019 and is now drawing 18 billion minutes of viewing on Netflix. Whether those 18 billion minutes are part Meghan Markle curiosity or part writers’ strike, does not matter. Those 18 billion minutes of viewing helped drive streaming viewership to an all-time high. Maybe streaming grabbed a page from that old radio handbook that starts with “Content is King.”

But the companies controlling the streaming ad-free experience on Netflix, Disney, Hulu, etc. seized the opportunity and raised rates. Soon, it will cost you more every month to watch your favorite content ad-free.

Wait a minute! Did I just say the ad-free experience as in commercial free or no interruptions? Did the streaming guys just take another page from the well-worn radio programming handbook and turn the commercial-free model upside down to increase income? Streaming channels will deliver commercial free programming and charge you anywhere from $13.99- $21.99 a month as the fees double and triple depending on when you started your subscription.

How about our friends at Amazon Prime jumping on “Thursday Night Football,” or Apple and Peacock pushing baseball? Do not forget the YouTube NFL packages starting at $250. No, this is not a veiled plug for paid programming, nor is it a critique of the value propositions offered in the streaming world. Time for a long look in the mirror:

— The commercial-free experience began when radio programmers dropped the commercials, programmed longer, commercial-free segments to drive listenership and ratings up. In the short term it worked. My hand is in the air, guilty as charged. Maybe I was one of the lone radio management voices who asked, “Then what, run the spots and drive the audience away? Are we sending the wrong message?” We were dumb. After commercial free came rates, packages, and promotions. None of us said, “Raise the rates when the commercial-free stops!” The streaming guys got it right – just raise the rates.

— There is no older radio programming mantra than “Content is King.” You can name the iconic talents with one word, Howard, Rush, Imus, yet major radio organizations struggle as they search for great, soon-to-be iconic talent. It is faster, easier, and more lucrative to become a Tik-Tok, YouTube, or Instagram star.

These are all just examples of how radio was first in and stopped innovating. There is some good news on the horizon. Facebook is stepping back from the news business as news organizations ban together and ask for compensation. This could be the first chink in Facebook’s 113-billion-dollar ad armor. Maybe not. Either way, the old school top-of-the-hour newscast, or large market all-news radio should be re-imagined, opening the door to the next generation of innovators.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.