Industry News

“Mike & The Mad Dog” Reunion Happens on “First Take”

Next Wednesday (2/1), sports talk radio legends Mike Francesa and Chris “Mad Dog” Russo will reunite for a two-hour appearance on ESPN’s morning show, “First Take,” with Stephen A. Smith and host Molly Qerim. Russo and Francesa co-hosted their show on WFAN, New York from 1989 through 2008 and became the template by which sports talk debate shows were often created. Smith says, “When we think about sports debate shows’ inception, in my opinion it starts with talk radio. And there is no way on earth you can talk about talk radio without bringing up ‘Mike & The Mad Dog.’ This business has changed – and flourished – because of what they accomplished as a dynamic duo spanning 19 years. They are, unquestionably, the standard. So, it’s easy to says that not only am I looking forward to having them reunite on ‘First Take,’ I’m HONORED to have them. Can’t wait.”

Industry News

Spencer Bynes to Lead iHeartMedia Atlanta

iHeartMedia announces that Spencer Bynes moves from his role as area president for the Texas region to metro president for the Atlanta market, effective February 1. iHeartMedia says that in his new role, Bynes will be responsible for overseeing all programming and marketing for iHeartMedia’s Atlanta-based radio brands, as well as developing and managing key partnerships with current and potential clients across all iHeartMedia platforms. Additionally, he will actively build and foster community relationships across the market and region, while providing leadership, guidance and oversight to the team. Division president Kim Guthrie says, “Spencer has done a superb job in his leadership role in Texas, where he drove positive changes in culture and performance. In addition, his talents on how best to recruit, develop and coach a leadership team make him a wonderful fit for our needs here in Atlanta.” Bynes comments on his new position, saying, “What an extraordinary opportunity! Atlanta has a robust and flourishing economic business environment, a fascinating community of people from every part of the world and an incredible music culture and heritage. I am honored to join this team. I look forward to expanding iHeartMedia’s reach and influence and helping our customers thrive and grow their businesses.”

Industry News

Newsmax Complains of “Blatant Censorship” in Exit from DirecTV

As of Tuesday (1/24), Newsmax TV is not available on AT&T’s DirecTV satellite television service. AT&T says in a statement that it wanted to continue to offer the channel but says Newsmax’s demand for an increase in its carriage fee would have meant “significantly higher costs that we would have to pass on to our broad customer base.” But, Newsmax CEO Christopher Ruddy says, “This is a blatant act of political discrimination and censorship against Newsmax.” Newsmax says, “DirecTV pays cable license fees to all top 75 cable channels and to all 22 liberal news channels it carries. Almost all of these channels are paid hefty license fees significantly greater than Newsmax was seeking — and despite the fact that most of the channels have far lower ratings than Newsmax.” Ruddy adds, “The most extreme liberal channels, even with tiny ratings, get fees from AT&T’s DirecTV, but [in their view] Newsmax and OAN need to be deplatformed.” Conservative channel OAN was removed from the DirecTV platform in April of 2022.

Industry News

LiveOne Names Jim Berk to PodcastOne Board of Directors

LiveOne announces that Jim Berk is joining the board of directors for PodcastOne. The company says that Berk has over 25 years serving as chief executive, including his prior experience as CEO of PodcastOne, knowledge of the entertainment and media sector, and his expertise in strategic planning, operations, mergers, and acquisitions. Berk is currently chairman and CEO of Goodman Media Partners, investing in early-stage media and tech companies. PodcastOne co-founder Kit Gray comments, “Jim has an impressive track record of working with public companies and has extensive knowledge of our business. We are thrilled to bring his expertise back in the company and on our board during this crucial period of growth for PodcastOne as we are launching our IPO.”

Industry News

Yesterday’s (1/25) Top News/Talk Media Stories

The Kevin McCarthy-led House and the removal of top Democrats from the Intelligence Committee; the matter of classified government documents found in the possession of Joe Biden, Mike Pence, and Donald Trump; Russia’s aggressive response to the provision of tanks to Ukraine from Germany and the U.S.; the questions about George Santos’ true source of the freshman congressman’s campaign funds; Facebook reinstates former President Donald Trump; the state of the U.S. economy and concerns about a recession; and Pope Francis “decriminalizes” homosexuality were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Ratings Takeaways

Holiday 2022 PPM Ratings Takeaways – Part Two

Holiday 2022 PPM Data – Information for the Holiday 2022 sweep has been released for Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis.

Nielsen Audio’s Holiday 2022 sweep covered December 8 (2022) – January 4 (2023).

TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are December 2022 – “Holiday” 2022  (6+).

WASHINGTON, DC

News/Talk: Cumulus Media’s WMAL “105.9 FM – Where Washington Comes To Talk” 3.5 – 3.4, -.1, eighth to seventh

News: Hubbard Broadcasting-owned WTOP & WTLP “Washington’s Top News” 8.6 – 7.8, -.8, repeats in third-place

Sports Talk: Audacy’s WJFK-FM “106.7 The Fan” (Capitals) 2.8 – 2.7, -.1, flat at #14 and WJFK-FM’s internet stream .7 – 1.0, +.3, #21 to #19

Public Radio News/Talk: American University-owned WAMU 11.5 – 11.3, -.2, #1

Number One 6+: public radio news/talk WAMU, 13th month in succession, 11.5 – 11.3, -.2

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary WASH (+2.0)

Largest 6+ December 2022 – “Holiday” 2022 Decrease (Tie): country WMZQ and classic hits-oldies WIAD (-1.0)

 BOSTON

News/Talk: iHeartMedia’s WRKO “AM 680 The Voice Of Boston” 2.7 – 2.8, +.1, #14 to #13

News – Talk: iHeartMedia-owned WBZ-AM “News Radio 1030” 4.7 – 4.8, +.1, fifth to sixth

Sports Talk: Beasley Media Group’s WBZ-FM “98.5 The Sports Hub” (Celtics, Bruins, and New England Patriots) 8.5 – 8.0, -.5, repeats in the runner-up slot

Audacy-owned WEEI-FM “93.7 Boston’s Sports Station” 4.7 – 4.6, -.1, fifth to seventh

Public Radio News/Talk: Boston University’s WBUR 4.2 – 4.6, +.4, eighth to seventh

WGBH Educational Foundation-owned WGBH 4.0 – 3.4, -.6, continues in ninth-place

Number One 6+: Audacy adult contemporary WMJX, second month in a row, 9.7 – 12.5, +2.8

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary WMJX (+2.8)

Largest 6+ December 2022 – “Holiday” 2022 Decrease (Tie): classic hits-oldies WROR and CHR WXKS-FM (-.8)

MIAMI

News/Talk: None in the top twenty

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Dade County School Board-owned WLRN 2.9 – 3.1, +.2, #14 to #13

Number One 6+: Cox Media Group urban AC WHQT, first month, 8.0 – 8.9, +.9

Largest 6+ December 2022 – “Holiday” 2022 Increase: urban AC WHQT (+.9)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: adult contemporary WFEZ (-1.2)

SEATTLE

News/Talk: Bonneville-owned KIRO-FM “97.3 FM” (Seahawks) 6.6 – 5.5, -1.1, second to third

News: Lotus Communications’ KNWN-AM & KNWN-FM “Northwest News Radio” 5.2 – 5.5, +.3, fifth to third

Sports Talk: Bonneville-owned KIRO-AM “710 AM ESPN Seattle” (Seahawks) 3.8 – 3.5, -.3, #11 to #10

Public Radio News/Talk: Northwest Public Radio’s KUOW 4.6 – 4.9, +.3, repeats in sixth-place

Number One 6+: Hubbard Broadcasting adult contemporary KRWM, second month in succession, 10.0 – 11.3, +1.3

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary KSWD (+2.7)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: news/talk KIRO-FM (-1.1)

DETROIT

News/Talk: Cumulus Media’s WJR “News Talk 760 AM” 2.5 – 2.3, -.2, flat at #15

News: Audacy-owned WWJ News Radio 950” (Pistons) 4.6 – 4.5, -.1, repeats in seventh-place

Sports Talk: Audacy’s WXYT-FM “97.1 The Ticket” (Red Wings and Lions) 7.4 – 7.6, +.2, continues in the runner-up slot and WXYT-FM’s internet stream 2.0 – 2.2, +.2, #18 to #16

Public Radio News/Talk: University of Michigan-owned WUOM 2.4 – 2.2, -.2, #17 to #16

Number One 6+: iHeartMedia adult contemporary WNIC, second month in a row, 11.7 – 15.7, +4.0

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary WNIC (+4.0)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: rock WRIF (-1.0)

PHOENIX

News/Talk: iHeartMedia’s KFYI “News Talk 550” 3.5 – 3.3, -.2, repeats in eighth-place

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Maricopa County Community College-owned KJZZ 7.8 – 8.1, +.3, continues in the runner-up slot

Number One 6+: iHeartMedia adult contemporary KESZ, second consecutive month, 11.3 – 16.7, +5.4

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary KESZ (+5.4)*

Largest 6+ December 2022 – “Holiday” 2022 Decrease: sports talk KMVP-FM (-1.1)

*Represents a tie for the largest December 2022 – “Holiday” 2022 increase (6+) of any station from these 12 PPM-markets

MINNEAPOLIS

News/Talk: Audacy’s WCCO “News Talk 830” (Minnesota Timberwolves) 4.0 – 3.7, -.3, anchored at #12

Hubbard Broadcasting-owned KTMY “My Talk 107.1” 2.9 – 3.1, +.2, steady at #14

iHeartMedia’s KTLK-AM “Twin Cities News Talk AM 1130” 2.7 – 2.0, -.7, flat at #17

News: None in the top twenty

Sports Talk: iHeartMedia-owned KFXN “FM 100.3 K-Fan” (Minnesota Wild, Minnesota Vikings) unchanged at 7.5, repeats in the runner-up slot

Public Radio News/Talk: Minnesota Public Radio’s KNOW 6.7 – 6.3, -.4, third to fourth

Number One 6+: iHeartMedia classic hits-oldies KQQL, second straight month, 11.4 – 15.0, +3.6

Largest 6+ December 2022 – “Holiday” 2022 Increase: classic hits-oldies KQQL (+3.6)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: adult hits KZJK (-1.4)

SAN DIEGO

News/Talk: iHeartMedia’s KOGO “News Radio 600” 4.6 – 5.4, +.8, sixth to fifth

News: None in the top twenty

Sports Talk: iHeartMedia-owned KGB-AM “San Diego Sports 760” .8 – 1.0, +.2, #21 to #20

Public Radio News/Talk: San Diego State University’s KPBS 6.5 – 5.5, -1.0, third to fourth

Number One 6+: Audacy adult contemporary KYXY, second month in a row, 8.3 – 13.6, +5.3

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary KYXY (+5.3)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: adult hits KFBG (-2.2)

TAMPA

News/Talk: Cox Media Group’s WHPT “102.5 The Bone – Real, Raw, Radio” (Lightning) 4.8 – 3.7, -1.1, #7 to #12

iHeartMedia-owned WFLA “News Radio 970” steady at 2.2, #18 to #17

News: None in the top twenty

Sports Talk: iHeartMedia-owned WDAE “Tampa Bay’s Sports Radio” 1.9 – 1.5, -.4, anchored at #19

Public Radio News/Talk: University of South Florida’s WUSF unchanged at 2.6, #17 to #15

Number One 6+: Cox Media Group adult contemporary WDUV, 17th month in a row, 8.1 – 11.4, +3.3

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary WDUV (+3.3)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: news/talk WHPT (-1.1)

DENVER

 News/Talk: iHeartMedia-owned KOA “News Radio 850” (Broncos) steady at  2.4, #17 to #16 and cluster-mate KHOW “Talk Radio 630” 1.8 – 1.5, -.3, #19 to #20

News: None in the top twenty

Sports Talk: Bonneville’s KKFN “104.3 The Fan” (Nuggets) 3.4 – 4.0, +.6, #11 to #7

Public Radio News/Talk: Colorado Public Radio-owned KCFR 4.0 – 3.6, -.4, #8 to #11

Number One 6+: Bonneville adult contemporary KOSI, third consecutive month, 9.8 – 14.4, +4.6

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary KOSI (+4.6)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: hot AC KALC (-2.0)

BALTIMORE

News/Talk: Hearst Television’s WBAL “News Radio 1090 AM & 101.5 FM” (Ravens) 3.5 – 3.6, +.1, ninth to tenth

WCBM Maryland-owned WCBM “Talk Radio AM 680” steady at 1.6, locked at #17

Cumulus Media-owned WMAL “105.9 FM – Where Washington Comes To Talk” .4 – .6, +.2, #25 to #20

News: Audacy-owned business news WDCH “Bloomberg 99.1 FM”.7 – .6, -.1, flat at #20

Sports Talk: Audacy’s WJZ-FM “Baltimore Sports Radio 105.7 The Fan” 4.6 – 4.3, -.3, seventh to sixth

Public Radio News/Talk: Your Public Radio Corporation-owned WYPR 3.1 – 2.9, -.2, #11 to #12

Number One 6+: Audacy adult contemporary WLIF, fifth consecutive month, 11.8 – 14.5, +2.7

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary WLIF (+2.7)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: adult hits WQSR (-2.5)**

**Represents the largest December 2022 – “Holiday” 2022 decrease (6+) of any station from these 12 PPM-markets

ST. LOUIS

News/Talk: Audacy’s KMOX “The Voice Of St. Louis” 4.0 – 4.4, +.4, #12 to #9 and cluster-mate KFTK “Talk 97.1 FM” 1.6 – 1.4, -.2, #16 to #17

News: None in the top twenty

Sports Talk: Hubbard Broadcasting’s WXOS “101 ESPN” (Blues) 4.2 – 3.7, -.5, flat at #11

Public Radio News/Talk: University of Missouri-owned KWMU 4.3 – 3.6, -.7, #10 to #13

Number One 6+: Audacy adult contemporary KEZK, first month, 9.4 – 14.8, +5.4

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary KEZK (+5.4)*

Largest 6+ December 2022 – “Holiday” 2022 Decrease: rock KSHE (-1.3)

*Represents a tie for the largest December 2022 – “Holiday” 2022 increase (6+) of any station from these 12 PPM-markets

Up next: “Holiday” 2022 overviews for Portland; Charlotte; San Antonio; Sacramento; Pittsburgh; Salt Lake City; Las Vegas; Orlando; Cincinnati; Cleveland; Kansas City; and Columbus.

 Email Mike Kinosian at Mike.Kinosian@gmail.com

Industry News

Round One of Holiday PPM Ratings Released

The first of four rounds of ratings data from Nielsen Audio’s Holiday PPM survey has been released for 12 markets including New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island), Riverside-San Bernardino-Ontario, San Jose, and Middlesex-Somerset-Union (New Jersey). Nielsen’s Holiday 2022 sweep covered December 8 – January 4. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In New York, Red Apple Media’s news/talk WABC-AM & WLIR-FM dips two-tenths to a 3.1 share (weekly, 6+ AQH share) good for the #10 rank, while Audacy’s all-news WINS-AM/FM adds four-tenths to finish with a 4.6 share that lifts it to the #5 rank. Audacy all-news WBBM-AM/WCFS-FM, Chicago dips one-tenth to a 4.8 share that keeps it locked in the #4 rank, while Nexstar Media Group news/talk WGN falls two-tenths to finish with a 2.8 share good for the #12 rank. In Dallas, Cumulus Media’s news/talk WBAP, Dallas-Fort Worth tacks on four-tenths to wrap the survey with a 3.7 share that puts it in the #7 rank. And Cox Media Group’s WSB-AM/WSBB-FM, Atlanta falls one share for a 4.4 share finish good for the #7 rank. You can see Mike Kinosian’s complete Ratings Takeaways from this group of markets here.

Industry News

Salem Adds Pérez Castellón to Miami Spanish Talker

Salem Media Group announces that South Florida radio host and activist Ninoska Pérez Castellón is joining the lineup of its new Spanish-language talk format on WWFE-AM, Miami “La Nueva Poderosa 670 AM.” Salem recently acquired the signals that will comprise “La Nueva Poderosa 670 AM.” Pérez Castellón served with Univision Radio for 26 years, leaving WAQI “Radio Mambi 710 AM” after its recent change of ownership. Pérez Castellón, a well-known South Florida media personality who was born in Cuba and raised in Miami and is an activist in the fight for freedom in Cuba, has appeared in national and international media outlets including “Nightline,” CNN, “Hannity,” “The O’Reilly Factor,” Al Punto Univision, and MSNBC as an expert on Cuban issues. Salem Media Miami VP and general manager Monica Rabassa comments, “We are extremely happy and honored to have Ninoska Pérez Castellón join Salem Media Miami. Ninoska’s unrelenting voice in support of freedom and just causes now has a new home at ‘La Nueva Poderosa 670 AM.’” Pérez Castellón states, “I am thankful that Salem Media, a powerhouse in conservative thought, has stepped up and given Hispanic conservative voices a home at a time when we have been under attack for the sole purpose of silencing us. I am extremely happy to be back on the airwaves connecting with the audience I love.” In addition to Ninoska’s program, the station’s revised lineup will also feature Father Albert Cutié, a.k.a. Padre Alberto, who currently hosts a television talk show produced and transmitted by Mega TV in South Florida, and nationally on DirectTV and AT&T U-verse.

Industry News

Triton Digital Releases 2022 U.S. Podcast Report

Triton Digital released its first-ever U.S. Year-End Podcast Report for the year 2022 that delves into the evolving U.S. podcast landscape and addresses such issues as listening habits and insights into audience demographics. According to the report, podcast downloads increased by 20% in 2022 over 2021, with an average of 3.8 hours of content downloaded per listener, per week. Other notable findings include: 1) Listeners downloaded 5.6 episodes per week, on average, and News was the most downloaded genre, followed by Comedy and True Crime; 2) Monthly podcast listeners are younger than the general population with over 25% of monthly podcast listeners between the ages of 25 to 34, and tend to skew more male; 3) Compared to the general U.S. population, podcast listeners tend to have a higher household income (121 index for HHI $100K+), be more educated (131 index for College Graduate+) and be more diverse (115 index for Hispanic ethnicity, 109 index African American); and 4) The most downloaded podcast in 2022 was “NPR News Now” and the number one top new show was “Rachel Maddow Presents: Ultra” (NBCUniversal News Group). Triton SVP measurement products & strategy Daryl Battaglia says, “As the podcast industry continues to grow, we look forward to sharing these insights to help publishers and advertisers make more informed decisions. Podcasting is an engaging and powerful storytelling medium and our inaugural year-end podcast report acts on our commitment to provide our customers with credible, insightful and trusted data around the consumption of podcast content and listener habits.” See the complete podcast study here.

Industry News

Yesterday’s (1/24) Top News/Talk Media Stories

The classified government documents found in the possession of President Joe Biden and the news that classified documents were also found in possession of former Vice President Mike Pence; House Speaker Kevin McCarthy blocks Democrats from Committees; Tuesday’s U.S. Senate hearing addressing Ticketmaster parent Live Nation and the fiasco selling Taylor Swift concert tickets; Florida Governor Ron DeSantis’ ban on an AP African American studies course; Germany agrees to join the U.S. in sending tanks to Ukraine to help in the battle against Russia’s invasion of the country; the deadly shootings in Northern California; and the ongoing media coverage of Congressman George Santos’ backstory were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Ratings Takeaways

Holiday 2022 PPM Ratings Takeaways – Part One

Holiday 2022 PPM Data – Information for the Holiday 2022 ratings period has been released for New York; Los Angeles; Chicago; San Francisco; Dallas; Houston; Atlanta; Philadelphia; Nassau-Suffolk (Long Island); Riverside-San Bernardino-Ontario; San Jose; and Middlesex-Somerset-Union.

Nielsen Audio’s “Holiday” 2022 sweep covered December 8 (2022) – January 4 (2023).

TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are December 2022 – “Holiday” 2022 (6+).

NEW YORK

News/Talk: Red Apple Media’s WABC-AM & WLIR-FM “77 Talk Radio” 3.3 – 3.1, -.2, ninth to tenth

News: Audacy’s WINS-FM “1010 WINS All News 92.3 FM” 4.2 – 4.6, +.4, seventh to fifth and co-owned WCBS-AM “News Radio 880” 2.2 – 2.1, -.1, locked at #17

Sports Talk: Audacy-owned WFAN-FM & WFAN-AM “Sports Radio 101.9 FM & 66 AM” (Brooklyn Nets and NY Giants) 2.9 – 3.1, +.2, #12 to #10

Public Radio News/Talk: WNYC Broadcasting Foundation’s 3.2 – 2.8, -.4, #10 to #12

Number One 6+: iHeartMedia adult contemporary WLTW, second month in a row, 7.6 – 10.4, +2.8

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary WLTW (+2.8)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: classical WQXR (-.6)

LOS ANGELES

News/Talk: iHeartMedia’s KFI “AM 640” 4.7 – 4.4, -.3, second to third

News: Audacy-owned KNX-FM “News 97.1” 2.9 – 2.5, -.4, #8 to #12

Sports Talk: None in the top twenty

Public Radio News/Talk: Pasadena Area Community College’s KPCC 2.2 – 2.0, -.2, #18 to #19

Number One 6+: iHeartMedia adult contemporary KOST, sixth month in succession, 12.1 – 13.1, +1.0

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary KOST (+1.0)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: smooth AC KTWV (-.5)

CHICAGO

News/Talk: Nexstar Media Group’s WGN “Radio 720” (Blackhawks) 3.0 – 2.8, -.2, #10 to #12

News: Audacy-owned WBBM-AM & WCFS “News Radio 780 AM & 105.9 FM” (Bears) 4.9 – 4.8, -.1, anchored in fourth-place

Sports Talk: Audacy’s WSCR “670 The Score” (Bulls) 1.9 – 1.7, -.2, repeats at #20

Public Radio News/Talk: Chicago Public Media-owned WBEZ 3.7 – 3.4, -.3, seventh to sixth  

Number One 6+: iHeartMedia adult contemporary WLIT, third straight month, 12.4 – 14.8, +2.4

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary WLIT (+2.4)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: triple A WXRT (-1.0)

SAN FRANCISCO

News/Talk: Cumulus Media-owned KSFO “Talk Radio 560” 1.6 – 1.7, +.1, #20 to #18

News: Audacy’s KCBS-AM & KFRC “All News 740 AM & 106.9 FM” 7.4 – 6.7, -.7, locked in second-place

Sports Talk: Cumulus Media-owned KNBR “The Sports Leader” (49ers) 3.5 – 3.3, -.2, seventh to eighth

Audacy’s KGMZ “95.7 The Game” (Golden State Warriors) steady at 1.9 #18 to #16

Public Radio News/Talk: KQED, Inc.-owned KQED 7.4 – 5.9, -1.5, second to third

Number One 6+: Bonneville adult contemporary KOIT-FM, second successive month, 10.5 – 15.5, +5.0

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary KOIT-FM (+5.0)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: public radio news/talk KQED (-1.5)

DALLAS

News/Talk: Cumulus Media-owned WBAP “News Talk 820 AM & 99.5 HD2 FM” 3.3 – 3.7, +.4, tenth to eighth

News – Talk: Audacy’s KRLD-AM “News Radio 1080” (Cowboys) 2.5 – 2.2, -.3, #18 to #20

Sports Talk: Cumulus Media-owned KTCK “Sports Radio The Ticket” (Stars) 5.1 – 3.8, -1.3, third to sixth

Audacy’s KRLD-FM “105.3 The Fan” (Cowboys) 2.9 – 3.7, +.8, #13 to #8

Public Radio News/Talk: North Texas Public Broadcasting-owned KERA 3.1 – 2.5, -.6, #12 to #16

Number One 6+: iHeartMedia adult contemporary KDGE, second month in a row, 7.1 – 9.1, +2.0

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary KDGE (+2.0)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: classic rock KZPS (-1.6)

HOUSTON

 News/Talk: iHeartMedia’s KTRH “AM 740 News Radio” 3.8 – 3.3, -.5, #11 to #12

News: None in the top twenty

Public Radio News/Talk: University of Houston’s KUHF 2.0 – 2.4, +.4, continues at #18

Number One 6+: iHeartMedia adult contemporary KODA, 22nd consecutive month, 12.5 – 14.7, +2.2

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary KODA (+2.2)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: CHR KRBE (-1.2)

ATLANTA

News/Talk: Cox Media Group-owned WSB-AM & WSBB “Atlanta’s News & Talk” 5.4 – 4.4, -1.0, sixth to seventh

News: None in the top twenty

Sports Talk: Audacy’s WZGC “92.9 The Game” (Hawks and Falcons) 2.1 – 2.2, +.1, #14 to #16

Dickey Broadcasting-owned WCNN “The Fan” 1.3 – 1.4, +.1, #21 to #20

Public Radio News/Talk: Atlanta Public Schools-owned WABE 3.8 – 3.0, -.8, eighth to tenth

Number One 6+: Urban One urban AC WAMJ, first month, 8.6 – 8.3, -.3

Largest 6+ December 2022 – “Holiday” 2022 Increase (Tie): contemporary Christian WVFJ and classic rock WNNX (+1.1)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: contemporary Christian WFSH (-1.1)

PHILADELPHIA

News/Talk: Townsquare Media’s WKXW “New Jersey 101.5” 1.0 – 1.2, +.2, #23 to #20

News: Audacy-owned KYW & WPHI “News Radio 1060 AM & 103.9 FM” 5.8 – 6.2, +.4, sixth to third

Sports Talk: Audacy’s WIP “Sports Radio 94” (Eagles) 6.1 – 5.9, -.2, fourth to fifth

Beasley Media Group-owned WPEN-FM “97.5 The Fanatic” (76ers and Flyers) 1.6 – 1.3, -.3, #18 to #19

WIP’s internet stream, flat at1.2, #21 to #20

Public Radio News/Talk: WHYY-owned WHYY 5.2 – 3.6, -1.6, repeats in seventh-place

Number One 6+: Audacy adult contemporary WBEB, second month in succession, 10.7 – 16.8, +6.1

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary WBEB (+6.1)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: classic hits-oldies WOGL (-1.7)*

*Represents the largest December 2022 – “Holiday” 2022  decrease (6+) of any station from these 12 PPM-markets

LONG ISLAND

News/Talk: None in the top twenty

News: Audacy’s WCBS-AM “News Radio 880” 3.4 – 3.8, +.4, ninth to seventh and cluster-mate WINS-FM “1010 WINS All News 92.3 FM” 2.9 – 3.0, +.1, #12 to #10

Sports Talk: Audacy-owned WFAN-FM & WFAN-AM “Sports Radio 101.9 FM & 66 AM” (Brooklyn Nets and NY Giants) 4.1 – 4.8, +.7, repeats in sixth-place and WFAN’s internet stream steady at 1.6, #18 to #16

Good Karma’s WEPN-FM “98.7 ESPN New York” (Knicks, Jets, Rangers, Islanders) flat at 1.4, remains at #19

Public Radio News/Talk: None in the top twenty

Number One 6+: Connoisseur hot AC WALK-FM, first month, 6.1 – 10.7, +4.6

Largest 6+ December 2022 – “Holiday” 2022 Increase: hot AC WALK-FM (+4.6)

Largest 6+ December 2022 – “Holiday” 2022 Decrease (Tie): urban contemporary WWPR and classic hits-oldies WBZO (-1.4)

RIVERSIDE

News/Talk: None in the top twenty

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: San Bernardino Community College District’s KVCR, .5 – .4, -.1, repeats at #18

Number One 6+: Anaheim Broadcasting classic hits-oldies KOLA, 13th consecutive month, 8.3 – 7.6, -.7

Largest 6+ December 2022 – “Holiday” 2022 Increase: contemporary Christian KSGN (+1.4)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: regional Mexican KRQB (-1.0)

SAN JOSE

News/Talk: None in the top twenty

News: Audacy’s KCBS-AM & KFRC “All News 740 AM & 106.9 FM” 7.1 – 7.0, -.1, locked in second-place

Sports Talk: Cumulus Media-owned KNBR “The Sports Leader” (49ers ) steady at 2.9, tenth to eighth

Audacy’s KGMZ “95.7 The Game” 1.5 – 1.3, -.2, #21 to #20

Public Radio News/Talk: None in the top twenty

Number One 6+: Bonneville adult contemporary KOIT-FM, seventh consecutive month 13.8 – 22.7, +8.9

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary KOIT-FM (+8.9)**

Largest 6+ December 2022 – “Holiday” 2022 Decrease: country KBAY (-1.6)

**Represents the largest December 2022 – “Holiday” 2022  increase (6+) of any station from these 12 PPM-markets; KOIT-FM’s 22.7 is the largest 6+ share of any station from these 12 markets. 

MIDDLESEX

News/Talk: Townsquare Media-owned WKXW “New Jersey 101.5” 6.3 – 6.2, -.1 repeats in fourth-place

News: Audacy’s WINS-FM “1010 WINS All News 92.3 FM” 1.8 – 1.7, -.1, #15 to #14 and co-owned WCBS-AM “News Radio 880” 1.3 – 1.2, -.1, #19 to #18

Sports Talk: Audacy-owned WFAN-FM & WFAN-AM “Sports Radio 101.9 FM & 66 AM” (Brooklyn Nets and NY Giants) 2.7 – 3.0, +.3, tenth to ninth

Public Radio News/Talk: None in the top twenty

Good Karma’s WEPN-FM “98.7 ESPN New York” (Knicks, Jets, Rangers, Islanders) 1.3 – 1.1, -.2, flat at #20

Number One 6+: iHeartMedia adult contemporary WLTW, second straight month, 7.1 – 11.2, +4.1

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary WMGQ (+4.8)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: classic rock WAXQ (-1.4)

Up next: “Holiday” 2022 overviews for: Washington, DC; Boston; Miami; Seattle; Detroit; Phoenix; Minneapolis; San Diego; Tampa; Denver; Baltimore; and St. Louis.

Email Mike Kinosian at Mike.Kinosian@gmail.com.

Industry Views

WICC, Bridgeport Star Lisa Wexler Guests on Harrison Podcast

Lisa Wexler, a woman of many accomplishments and talents, is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” Wexler hosts the daily 10:00 am to 12:00 noon show on Connoisseur Broadcasting’s western Connecticut news/talk giant WICC, Bridgeport. In 2013, she was elected Westport/Weston Connecticut Probate Judge – and re-elected two more consecutive times as a Republican and recently a fourth time as a Democrat…. all by wide margins. Wexler has been the recipient of numerous broadcasting awards and accolades, including the prestigious Gracie Award. She is a graduate of Johns Hopkins University and the New York University School of Law. She is admitted to the New York and Connecticut Bars. She co-wrote the international best-seller, Secrets of a Jewish Mother (Penguin/Dutton, 2010) with her mother, Gloria Kamen (an advice columnist) and her sister, Jill Zarin (one of the original Housewives of New York City). Listen to the podcast here

Industry News

News/Talk Pro Kent Sterling Joins WGCL, Bloomington

News/talk and sports radio pro Kent Sterling joins Sarkes-Tarzian, Inc’s WGCL-AM/W245DP, Bloomington, Indiana as program director and host of the 7:00 am to 9:00 am “Sterling in the Morning” program. In announcing Sterling’s joining the station, the company says, “Kent Sterling spent six years majoring in journalism and minoring in fun at Indiana University where he met his wife, made lifelong friends, and learned about basketball from Bob Knight. He has spent his career in media hiring great talent and becoming a respected host himself. Dan Dakich, Michael Grady, and Matt Taylor are among those Kent hired into radio.  He led ‘The Fan’ in Indianapolis (WFNI-AM) and ‘101 ESPN in St. Louis (WXOS-FM) to dominant positions in sports radio and helped head WIBC-FM [Indianapolis] to four Marconi Award wins for radio excellence and another national Crystal Award for public service. Kent’s proudest professional accomplishment is founding the WIBC Radiothon to Benefit The Salvation Army, which has raised over $3,000,000 to help Hoosiers in need. It continues to generate money and awareness for the organization as it helps Hoosiers in need.”

Industry News

Crossover Media Group Adds “Justice Matters” to Podcast Roster

Audio content producer and advertising representative Crossover Media Group announces the addition of “Justice Matters with Glenn Kirschner” to its rapidly expanding podcast roster. Kirschner is an American attorney, a former U.S. Army JAG, former career prosecutor at the U.S. Department of Justice, and an NBC News/MSNBC legal analyst. In this podcast, he addresses matters related to politics, the law, government ethics, and the criminal judicial system. The podcast is published each Tuesday, Thursday, and Saturday. Crossover Media Group managing member Sue Freund says, “Glenn has earned an admirable reputation as one of America’s most respected legal and political analysts. He’s an ideal fit with our wide and diverse lineup of talk hosts appealing to listeners across demographics.” Crossover says this new podcast “joins a wide array of shows produced and/or represented by Crossover Media Group spanning the spectrum of political talk, analysis and opinion. The Crossover Media Group lineup also includes dozens of other popular podcasts and personalities in the genres of news, sports, true-crime, history, business, science, lifestyle, entertainment and pop culture – a content portfolio which recently expanded with the addition of ‘The Official Yellowstone Podcast.’”

Industry News

Money Matters Radio Promotes Wolfe and Silva

Jason Wolfe is promoted to chief operating officer for Money Matters Radio Inc., the company that produces the syndicated program, “Financial Exchange Radio.” At the same time, the company promotes Tucker Silva from his executive producer post to director of broadcast operations, according to company president and CEO Barry Armstrong. The program is hosted by Chuck Zodda and Mike Armstrong and is heard on 14 affiliate stations. Wolfe began his tenure with Money Matters in August of 2014 after many years serving as the VP of programming and operations for sports talk WEEI and news/talk WRKO in Boston. Money Matters says, “Since joining Money Matters, Wolfe has led the growth of the show’s radio network as well as creating new content and sponsorship opportunities for current and prospective clients, negotiating all network contracts, and expanding the show’s digital footprint through a daily live video stream which can be seen on Facebook, Twitch and the show’s website.” In his role as COO, Wolfe will oversee all aspects of the company’s policies and procedures, including finance, network operations, sales, and marketing.

Industry News

Virginia Radio Hosts Catch Up

Pictured above is WRVA, Richmond afternoon drive talk host Jeff Katz (left) with Bishop E.W. Jackson (right), a radio host currently syndicated by American Family Radio. Katz tells TALKERS magazine that he and Bishop Jackson chatted before his church’s 26th annual Martin Luther King Jr. breakfast last week. Katz and Jackson both worked in Boston – Katz at WRKO and Jackson at the old WHDH – and both grew up in the Philadelphia area.

Industry News

Yesterday’s (1/23) Top News/Talk Media Stories

The ongoing special counsel investigation into the government documents in the possession of President Joe Biden; the two mass shootings in Northern California that have claimed the lives of 18 people; the battle between the Biden administration and House Republicans over raising the United States’ debt ceiling; today’s court hearing of arguments over whether to publicly release the grand jury report on allegations former President Donald Trump and his allies tried to overturn the 2020 Georgia election results; the debate in Europe over supplying Ukraine with tanks to fight Russia; the precarious state of Republican Congressman George Santos’ political career as questions about campaign funding are raised; and the NFL’s Divisional playoffs were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

The Weekend’s Top News/Talk Media Stories

The discovery of more classified documents at President Joe Biden’s home in Wilmington, Delaware; 10 people are slain by a lone gunman at a Lunar New Year party in Monterey Park, California; the battle in congress to raise the U.S.’s debt ceiling; Biden is expected to name Jeff Zients his new chief of staff after Ron Klain exits the post; immigration and security at the U.S.-Mexico border; the international debate over arming Ukraine in its defense against Russia; and the NFL playoffs were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS magazine.

Industry News

Westwood One Unveils NFL Postseason Audience Data

Cumulus Media | Westwood One’s Audio Active Group releases its comprehensive analysis of the NFL postseason audience using 2022 data from Nielsen Scarborough USA+ and MRI Simmons USA. WWO says, “The data revealed that the AM/FM radio audience is far more passionate about football compared to the more casual sports fan found in the TV audience.” Westwood One is the official network radio partner of the NFL, and this year’s Super Bowl coverage marks the 50th time that the network will broadcast the game. Some of the key takeaways from this study are: 1) NFL postseason AM/FM radio listeners are a desirable group of consumers: They are more likely to work full time and have higher disposable incomes compared to NFL postseason TV viewers; 2) The NFL postseason AM/FM radio audience is more engaged with sports: MRI Simmons finds NFL postseason AM/FM radio listeners attend more sporting events, seek out sports information on their phones more often, and play more fantasy sports than NFL postseason TV watchers. The higher levels of engagement translate into greater advertising effectiveness; and 3) NFL postseason AM/FM radio listeners are more likely to make purchases across key consumer categories: Compared to the NFL postseason TV audience, AM/FM radio delivers more consumers who are likely to buy a new or used vehicle, start a new business, or hire a financial advisor.  You can see the complete report here.

Industry News

RTDNA to Present “How to Win a Murrow” Webinar

The RTDNA is presenting a webinar on Tuesday, January 24 from 2:00 pm to 3:00 pm ET that answers the question: “Besides doing excellent work, are there things you can do to improve your chances at winning an Edward R. Murrow award?” The webinar is titled “How to Win a Murrow: Tips & Tricks Webinar – All you need to know to win an Edward R. Murrow Award. ” It is being presented by RTDNA director of awards programs Kate McGarrity, the RTDNA Awards committee, and experienced Murrow judges and winners. The RTDNA says, “We will answer your questions about the entry process, judging criteria, and how to put your best foot forward with your entries. See what’s new and different for 2023. Learn the secrets of putting together a compelling entry, the most common mistakes to avoid, and judges’ pet peeves. Anyone involved in the entry process will gain valuable insights to get you set up for success this entry season.” You can find out more and register here.

Industry News

WBAP, Dallas-Fort Worth Host Hal Jay Awaiting Heart Transplant

Dallas-Fort Worth morning radio personality Hal Jay is currently in Baylor Scott & White University Medical Center awaiting heart transplant. On Monday of this week, Jay called in to the WBAP morning show to speak with hosts Ernie Brown and Brad Barton and to explain to listeners why he was not in the studio. He said, “Last Tuesday night (1/10), I had a ventricular tachycardia event and fell to the floor, and my cardiologist Dr. Shaw, had me transferred to Baylor Scott & White University Medical Center.” He spent the week at the hospital continuing to rest and undergo testing as doctors monitored the situation. But Saturday night (1/14), he had another ventricular tachycardia event. Jay says, “I asked the doctor, ‘How sick am I?’ And he said you are really sick; your heart is done.” Jay has been placed on the heart transplant list. Of the four levels of the list, pending severity, Jay is listed as a level two and it is unknown at this time when a transplant will take place. Jay finished his on-air appearance on Monday by thanking listeners for their prayers, mentioning he intends to document his transplant journey, and check in with the “WBAP Morning News” as he is able.

Industry News

LiveOne Issues Preliminary Fiscal Q3 Data

LiveOne announces some preliminary financial figures ahead of the official posting of its fiscal year 2023 third quarter report. LiveOne says it has achieved all-time record growth of 160,000 paid members. For the third quarter of fiscal year 2023, the company expects revenue to be $27 million. It adds that the audio division that includes Slacker and PodcastOne will report revenue of $21.6 million for FY/2023 Q3 and for the first nine months of the fiscal year expects to report revenue of $63.5 million. LiveOne previously announced its intent to spin out PodcastOne as a separate, publicly traded company and plans to IPO Slacker this year.

Industry News

Top News/Talk Stories for Week of January 16 – 20, 2023

The investigation into President Joe Biden’s possession of government documents by a special counsel was the most-talked-about story in news/talk media this week, landing atop the Talkers TenTM. At #2 this week was the U.S. debt ceiling and the politics surrounding raising the limit to avoid default, followed by state of the U.S. economy under the Biden administration tied with Microsoft’s announcement of the layoff of 10,000 workers and Google’s laying off of 12,000 workers at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed in news/talk media during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. You can see this week’s complete chart here.

Job Opportunity

KICD, Spencer, Iowa Seeks PD and Morning Host

The Spencer Radio Group – part of Saga Communications – is looking to hire a full-time program director and morning show host for heritage station 1240 AM and 102.5 FM KICD in Spencer, Iowa. For 80 years – KICD-AM has been the “local information source” for northwest Iowa and portions of southwest Minnesota. Here’s what they tell TALKERS: We’re looking for someone with the ability, talent and passion to continue KICD’s long tradition into the future. The person for this position will need to live in Spencer, Iowa (or surrounding area). We need someone who understands small-market, local radio and is willing to be involved in the community. Knowledge of radio automation software, Adobe Audition and general computer experience is preferred. This person should also have previous experience on-air; production/imaging creativity; and website/social media skills. The Spencer Radio Group is owned and operated by Saga Communications – a company that invests back into their stations and their people! SRG offers great benefits including – health, vision, dental and 401K. Send your resume and demo to operations manager Kevin Tlam at ktlam@spencerradiogroup.com. No phone calls. No voicetrack inquiries. Saga Communications of Iowa, LLC is an EOE.

Industry News

Salem Promotes Dan Nelson

Salem Media Group, Inc. announces that it is promoting Dan Nelson to vice president, Salem events and marketing. Nelson has been serving as director, Salem events and marketing since 2018. In his new role Nelson will focus on expanding both Salem Media’s brand image and revenue generation in the area of special events and travel experiences. Salem Media CEO Dave Santrella comments, “Dan and I have worked together since my earliest days at Salem. He always impressed me as one of those people that can take an idea and bring it to life. To this day, I can give Danny just the seed of an idea and the next thing you know he has a full-blown working model. I am thrilled to see Danny get this well-deserved promotion.” Salem Media’s president of broadcast media, Allen Power, adds “Dan has consistently set a high standard for everything he has undertaken. His talents are many including creativity, attention to detail, excellence in follow-through, and giftedness in visual marketing and production. Perhaps, his greatest strength is his ability to work with leaders at literally every level of our company to advance Salem’s brand and image. He does all of this with passion, humility, and a great sense of humor. If you look up the definition of ‘go-to’ person, it’s highly likely you’ll see Dan’s smiling face.”

Industry News

Triton Digital Ranks “Crime Junkie” Top U.S. Podcast for December

Triton Digital’s ranking of the top 100 U.S. podcasts from participating networks for the period of December 2022 based on weekly average downloads is published and audiochuck’s “Crime Junkie” is again #1. At #2 again this month is NPR’s “NPR News Now,” followed by NPR’s “Up First” at #3, Wondery’s “Morbid” at #4, NBCUniversal News Group’s “Dateline NBC” at #5 and Cumulus Podcast Network’s “The Ben Shapiro Show” at #6. Podcasts from radio-related companies making the top 20 for the period include: Cumulus Podcast Network’s “The Dan Bongino Show” at #9 and Salem Podcast Network’s “The Charlie Kirk Show” at #17. You can see the complete ranker of the top 100 podcasts here.

Industry News

FOX News Wraps 2022 as Tops in Multiplatform Views and Minutes

According to data from Comscore, FOX News Digital closed out 2022 as the top-performing news brand with multiplatform views and minutes. For the year, FOX News Digital secured more than 18 billion multiplatform views, over 34 billion multiplatform minutes and averaged 82.7 million monthly multiplatform unique visitors. FOX News states that it was also “the most engaged news brand on social media throughout 2022, according to Emplifi, reaching over 445 million social media interactions. FOX News Digital drove 179.7 million Facebook interactions, 49.6 million Twitter interactions and 215.9 million Instagram interactions. On YouTube, FOX News delivered its best year ever, driving over 3.4 billion views, finishing first in the news competitive set.” While FOX News Digital topped rival CNN.com in the multiplatform minutes and multiplatform views category, CNN.com was the leader in multiplatform unique visitors – the digital equivalent of cume – with 124.9 million compared to NYTimes.com’s 89 million and FOX News Digital’s 82.7 million.

Industry News

Veritonic Expands Sales and Product Teams

Audio research and analytics platform Veritonic announces that it welcomes Lindsay Beach, Kate Judge, and Casey Hartigan to the company as sales directors, and Madeline Ngo as head of product. Lindsay Beach joins Veritonic from iHeartMedia where she was VP of connections. Kate Judge was most recently with audio creative company SpokenLayer, and Casey Hartigan was most recently senior director of strategic partnerships at Nativo. Madeline Ngo joins Veritonic from Career.io/Talent Inc where she was director of product management/head of product. Veritonic founder and CEO Scott Simonelli comments, “At Veritonic, we remain committed to providing brands, agencies, and platforms with the technology and data they need to harness the tremendous power of audio, and that starts from within. Our employees are the heart and soul of our company and the value that we provide. We look forward to the contributions that Lindsay, Kate, Casey, and Madeline will bring to the utility and advancement of our platform moving forward.”

Industry Views

Stars and Their Platforms

By Walter Sabo
Host/Producer, Sterling on Sunday
Media Consultant

Lucille Ball earned 50 shares with her classic TV series, “I Love Lucy.” Every year during her summer hiatus she would make a movie. Name a Lucille Ball movie.

Lucy was the all-time star of television but couldn’t open a movie. Each medium creates its own stars and rarely does a star transfer from one medium to another.

Some examples: “NYPD Blue” first season star David Caruso couldn’t wait to break out from TV and become a movie star. He recently retired from 10 years of work on the TV show “CSI Miami.” Exceptions? Maybe three: Michael J FoxWill SmithSteve McQueen.

The phenomenon of single medium stardom is true throughout all crafts. Great magazine writers struggle to turn in a publishable book. Book authors are challenged to condense their thoughts to 1,000 words. Megyn Kelly is a cable star but couldn’t cross the golden bridge to broadcast TV.

Every year a local TV weather person bugs the local talk station to fill-in on a talk show over a holiday. How does it go? Beware the fifth minute. After five minutes all of the passionate feelings the TV talent has about their pet topic have been expressed. With two hours and 55 minutes to go, the local weatherman is in trouble hosting an unscripted radio show. Where is the prompter? Where are the phone calls? But put a radio morning host on TV and the results are just as awful. The radio host looks fat because they have no idea how to dress for TV, they don’t understand the cue lights on the cameras and the prompter is confusing.

Which brings us to the relationship between radio and podcasting

One of the burdensome falsehoods of the moment is that radio talent should be churning out original content podcasts. It’s just audio right? Radio is good at talking! Podcasting has fostered its own stable of stars including Joe RoganAdam CarollaAnna Farris and Ben Shapiro (I know he’s a radio guy, but he’s a better podcaster). To a listener, the production styles of a podcast and live radio are strikingly similar, but you know that the production environments are completely different. Talent who intuitively understand on-demand audience preferences thrive hosting commercial-free podcasts. Radio talent excel within the disposable, often-interrupted flow of a live broadcast. Podcasts allow for thinking time, pausing, editing, correcting and fancy production beds. Live radio? You just better get to the next thing. The mindset of a podcast star versus a radio star must of necessity be appropriate to their unique performance stage.

Most radio managers have met with resistance when asking their talent to make original content podcasts. (Not air checks.) Radio talent is right to resist! Creating a very good radio show is demanding and often exhausting. After three or more hours on the air, no performer has the energy to hop into a production chair and attract a million downloads. Tragically mandatory podcast dictates leave little opportunity for talent to say, “I can’t do a podcast well. I’m a radio performer and isn’t that what you hired me for?” My goodness – such a radio talent would be labelled insubordinate, not a team player, and not part of the future!!!

To be productive and on-brand podcasts offered by a radio station should be hosted by podcast stars. The odds of a radio star creating a winning podcast are about the same as finding a Lucille Ball hit movie.

Walter Sabo is a long-time radio industry consultant and thought leader.  He hosts and produces a network radio show titled “Sterling on Sunday” 10:00 pm-1:00 am ET.  www.waltersterlingshow.com.   walter@sabomedia.com

Industry News

Ryan Edwards Moves to PM Drive at KOA, Denver

Radio personality Ryan Edwards moves from his role as co-host of KOA, Denver’s evening “Broncos Country Tonight” program with Benjamin Allbright to afternoon drive as part of “The KOA Sports Zoo” alongside hosts Dave Logan and Alfred Williams. Edwards began his radio career at Bonneville’s crosstown sports talk KKFN “104.3 The Fan” before joining iHeartMedia Denver and co-hosting “First & Ten at 10” on KDFD-AM “Orange & Blue 760.” Edwards says, “I am thrilled to join radio and football legends Dave Logan and Alfred Williams on ‘The KOA Sports Zoo.’ I look forward to bringing a fans’ perspective to the Denver Broncos and all things Denver sports.”

Industry News

Rick Thomas Named Brand Manager at Beasley Tampa

Radio programming pro Rick Thomas joins Beasley Media Group to serve as brand manager of the company’s Tampa radio cluster that includes business talk WHFS-AM “Moneytalk Radio 1010” and five music brands. Thomas most recently served as the national format leader and day to day program director at Summit Media’s CHR WWST-FM, Knoxville. Beasley Media Group Tampa VP and market manager Ron deCastro says, “I am excited to once again get the chance to work with Rick Thomas. Rick is one of the best programming minds and Culture builder and I look forward to teaming up again with him in Tampa.”