Industry News

TALKERS News Notes

Columnist Patt Morrison writes an interesting piece in the Los Angeles Times about radio call letters. Morrison writes, “This call letter business got codified in 1912, at a ‘radiotelegraph’ conference in London not long after RMS Titanic sank, so the power of wireless communication was very much on delegates’ minds.” This piece also includes images of vintage postcards showing historic radio broadcast studios. See the piece here.

WABC, New York is sending a news team and video crew to the Democratic National Convention in Chicago. WABC owner John Catsimatidis says, “The public deserves to be informed on what both sides are saying and doing. We are committed to reporting the truth, so that listeners can make knowledgeable decisions. We were at the Republican National Convention last month, and we will be at the Democratic National Convention, as well.”

Industry News

Audacy to Launch New Sports Talk Outlet in Kansas City

Audacy will flip alternative rock KRBZ-FM, Kansas City to sports talk as “96.5 The Fan” and is changing the call letters to KFNZ-FM. Audacy says, “The market-leading sports talent, commentary, analysis and play-by-play coverage previously heard on ‘610 Sports Radio’ (KCSP-AM) will now be heard on 96.5 The Fan – marking Kansas City’s first full-time FM Sports station. This FM sports destination will be the new flagshipim radio station of the back-to-back defending Super Bowl champion Kansas City Chiefs and broadcast all pre-, regular and post-season games. Chiefs games will be simulcast on 106.5 The Wolf “WDAF-FM” for the 2024 season.” The station will also serve as the play-by-play home of the Kansas City Royals, Kansas State University and University of Missouri men’s basketball and football. The station’s weekday programming and play-by-play content will also be heard on KFNZ-AM “The Fan AM 610,” formerly known as KCSP-AM. Audacy Kansas City SVP and market manager Roxanne Marati comments, “Kansas City has the most passionate sports fans in the country, and they deserve a one-stop destination for premium sports content year-round. This is an exciting time for KC sports, and our exclusive partnership with the World Champion Chiefs, local content and engaging personalities with unrivaled sports knowledge will fuel fandom, bring listeners closer to the action and keep them connected to their favorite teams.”

Industry News

Beasley Celebrates 15th Anniversary of “98.5 The Sports” Hub in Boston

Beasley Media Group is celebrating the 15th anniversary of sports talk WBZ-FM, Boston “98.5 The Sports Hub,” next week.  The station launched on August 13, 2009 with replays of the New England Patriots 2001,im 2003 and 2004 Super Bowl winning radio broadcasts, followed by the inaugural “Felger & Mazz” show. Throughout its 15-year history, the station has received numerous industry accolades, including the National Association of Broadcasters’ Marconi Award for “Sports Station of the Year” in 2011, 2014, 2019 and 2023. Station program director Rick Radzik says, “For me, being with the station since day one, I have always felt proud and privileged to be a part of the ‘Sports Hub’ team these past 15 years. We look forward to celebrating the milestone all next week on air and online with many stories and recollections from our on-air talent.”

Job Opportunity

Saga Seeks Weather Director/News Reporter in Spencer, Iowa

Saga Communications’ Spencer Radio Group is seeking a full-time weather director and news reporter for the cluster including news/talk KICD-AM/W237DD and music brands “BIG Country 107.7,” “MORE 104.9,” and “PURE Oldies 98.3/98.5.” The company says, “We’re looking for someone with the ability, talent andim passion to continue SRG’s long tradition into the future. The person for this position will need to live in Spencer, Iowa (or surrounding area). We need someone who understands small-market, local radio and is willing to be involved in the community. Knowledge of radio automation software, adobe audition, word press, and general computer experience is preferred.  We value creativity and the desire to win!  Duties for this position include (but not limited to): 1) Gathering, writing and reading local news stories; 2) Covering some meetings/events; 3) Conducting on-air interviews; 4) Anchoring LIVE, local, severe weather coverage; 5) Compiling/recording local weather data for National Weather Service; 6) Read LIVE market updates on air; 7) Posting local content on our websites/social media platforms. Send your resume and demo to operations manager Kevin Tlam at ktlam@spencerradiogroup.com. No phone calls. No voice-track inquiries. EOE.

Industry News

Changes in Presidential Race Providing News/Talk Media with Positive Energy Surge

Industry News

VSiN Reverts To Original Ownership

VSIN LogoMusburger Media has bought back sports betting network VSiN for an undisclosed price from DraftKings; the latter acquired VSiN in March 2021. VSiN founders Brian Musburger and Bill Adee will again lead it with an eye on moving it forward. They were part of the team launching the multi-platform broadcast and content company in 2017. As Musburger explains, “A lot has changed in the sports betting industry over the past three-and-a-half years, but our original vision for VSiN still holds. We are committed to delivering the most credible, independent information and analysis sports bettors can find anywhere. We truly appreciate the work we’ve done with DraftKings and look forward to continuing to collaborate on future projects. Bill and I couldn’t be more excited about leading VSiN into the future and cementing our position as a trusted authority in sports betting.” DraftKings’ chief marketing officer Stephanie Sherman notes, “DraftKings continues to optimize its investments in content and media to align with the most critical areas and needs of our business strategy, objectives, and goals. We want to thank Brian, Bill, and the entire team at VSiN for a great relationship; we look forward to continuing to advertise on the network.” In addition to iconic sports broadcaster Brent Musburger, VSiN’s current talent roster includes knowledgeable sports betting experts. VSiN’s content is accessible through its 24/7 stream, as well as multiple channels including 300 terrestrial radio stations; a dedicated channel on iHeartRadio and Tune In; YouTube TV; NESN; Rogers’ Sportsnet; AT&T Pittsburgh; and Marquee Sports Network.

Industry News

iHM Promotes Gerrard to Area President for Nebraska-Iowa

iHeartMedia names Rhonda Gerrard area president for the Nebraska-Iowa Area putting her in charge ofim radio stations in Omaha, Des Moines, Cedar Rapids, Davenport, Ogallala, and Sioux City. Division president Shosh Abromovich says, “I am thrilled to announce Rhonda as our new area president. Her insightful knowledge of the industry, combined with her sharp skillsets, will undoubtedly drive our team’s growth and development throughout the Nebraska-Iowa Area and throughout iHeartMedia. Her fresh perspective and unwavering dedication to excellence will make her an invaluable asset to our community, our partners, and our listeners.”

Industry News

Audacy Names Chris Brown as Bills Radio Voice

Audacy announces that Chris Brown is the new radio play-by-play announcer for Buffalo Bills football broadcasts on sports talk WGR 550 (WGR-AM), beginning this season. Brown served as the interimim announcer last season, will continue as Bills Insider for the station, co-hosting “One Bills LIVE,” weekdays at 1:00 pm and simulcast on MSG Western New York. Audacy Buffalo SVP and market manager Tim Wenger says, “Chris is best suited to carry on the long tradition of informative, passionate and entertaining Bills play-by-play announcing. His decades-long knowledge of the organization will be invaluable as he assumes the play-by-play microphone.”

Industry Views

SABO SEZ: Ratings Lessons from Dr. Ruth

By Walter Sabo
CEO, Sabo Media Action Partners
A.K.A. Walter M Sterling
Host, WPHT, Philadelphia – daily
Talk Media Network – Sundays

imDr. Ruth Westheimer holds the audience share record for 18-34s in New York.

When her first-ever radio show launched on WYNY-FM it was 15 minutes a week. She solicited letters. By the end of the second week, she had gotten over 1,000 letters.

General manager Dan Griffin put her on the air. Mitch Lebe had a good talk show and had booked Ruth as a guest… she was memorable! Betty Elam, public affairs director met her at a City College lecture. Everyone saw and felt the potential, but it was Mr. Griffin who came to me with the plan to hire Dr. Ruth. I was executive vice president in charge of the NBC FM stations and WYNY-FM was my responsibility. Being tactically and boldly irresponsible I said, “Yup, put her on.”

A few months later, Al Brady Law the next GM and Pete Salant expanded her show to two hours on Sunday nights taking live phone calls. Very quickly she got on the cover of PEOPLE, guested on the “Tonight Show” and became Dr. Ruth!

How did this happen? 

— Dan Griffin had been in the CIA. He was brilliant, fearless, and Catholic. I never heard him raise his voice or do anything without reasons and facts. My confidence in his judgement made a sex talk show easy to launch. He knew how to talk to humorless lawyers, advertisers, listeners and the NBC Standards and Practices department.

Dr Ruth’s world was fearless thanks to Dan Griffin. Amateur GMs would have panicked when she said, “blow job” and “vagina,” every week. Dan never blinked.

The underpinning of her success was the lack of fear. Management was fearless. She was fearless. Therefore, she could be authentic. Authenticity is rare, appealing, and always successful. Today, I’ve known talent beaten for making fun of Erin Andrews or posting a meme. How would that management have handled Dr. Ruth? They’d be passed out under the table. When listeners, lawyers, advertisers complain – that means it’s working!

Note GMs Griffin and Law were GOAT programmers who had never spent a second in sales.

— Dr. Ruth had two bullet wounds from her service in the Israeli army. She had no fear – of anything. This is key – she had no concerns about the comments of her psychologist peers or her private patients. Every other radio psychologist I’ve worked with were all concerned about their colleagues’ reactions to their radio work. Not Ruth. She maintained a listed private practice in Manhattan the rest of her life.

— She took direction. We gave her a few tips on how to take phone calls, how to pace a radio show. She embraced and enacted them all.

— Relentless promoter. Dr. Ruth was a self-made star. Every single day, at every meeting she pushed for more air time, press, appearances. She was happy to show up, do the heavy lifting, and work on every possible opportunity to grow the show. All whoopee parties were good news for Dr. Ruth. She launched two cable networks including Lifetime.

— She focused on the cross hairs of her expertise and the listeners’ interests. She never strayed from her knowledge and the listener’s expectations.

Dr. Ruth entered the Radio Hall of Fame without objection from anyone.

She received a purple heart from her service in the Israeli army.

And she was funny as heaven. Thank you, Dr. Ruth.

Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers.. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com.

Industry News

WURD-AM, Philadelphia Parts with Host Over Biden Interview

WURD Radio LLC-owned urban talk station WURD-AM, Philadelphia cut ties with talk host Andrea Lawful-Sanders after she admitted to using questions provided by President Joe Biden’s team during her interview with the president. Though the move is being termed mutual, it’s clear that Lawful-Sanders was asked toim leave the station. WURD issued the following statement: “On July 3, the first post-debate interview with President Joe Biden was arranged and negotiated independently by WURD Radio host Andrea Lawful-Sanders without knowledge, consultation, or collaboration with WURD management. The interview featured pre-determined questions provided by the White House, which violates our practice of remaining an independent media outlet accountable to our listeners. As a result, Ms. Lawful-Sanders and WURD Radio have mutually agreed to part ways, effective immediately.” You can see the station’s complete statement on the matter here.

Industry News

Outkick Adds Ricky Cobb as Host of New Daily Show

National multimedia sports platform OutKick announces that Ricky Cobb, the personality behind @Super70sSports, signs on to host a new daily show launching later this summer. Outkick says Cobb’sim show will be an extension of his humor and expansive knowledge in sports and culture that’s highlighted every day on @Super70sSports. In addition to the show, Cobb will also make appearances across OutKick programs, including “Don’t @ Me with Dan Dakich,” “OutKick The Morning with Charly Arnolt,” “OutKick The Show with Clay Travis” and “Hot Mic with Jonathan Hutton & Chad Withrow.”

Industry News

FOX News Media to Simulcast Presidential Debate

FOX News Media is presenting live coverage of the CNN presidential debate on Thursday (6/27) from Atlanta. Special programming is being made available across FOX News Media platforms, including FOX News Channel, FOX Business Network, FOX News Digital, FOX News Audio and FOX Nation. At 7:00 pm ET, FNCim will kick off debate preview coverage with an early edition of “Jesse Watters Primetime,” followed by “FOX News Democracy 2024” at 8:00 pm ET with chief political anchor Bret Baier, anchor and executive editor Martha MacCallum, Dana Perino, Jesse Watters, and Sean Hannity from the debate’s spin room in Atlanta. The hosts will be joined by FNC senior political analyst Brit Hume and contributors Kellyanne Conway, Richard Fowler and Karl Rove. After the debate, Sean Hannity will host the 11:00 pm ET hour live on FNC from the spin room in Atlanta to break down the event and the public’s reaction.

Industry News

WWO Blog: Former P&G Exec on the 5-Question Framework

Former Procter & Gamble executive John Fix writes a guest piece on the Cumulus Media | Westwood One Audio Active Group blog in which he details the 5-Question Framework that addresses the viability of audioim advertising. The five questions are: 1) Does audio work? 2) Can audio be planned and purchased at scale? 3) Are there creative best practices for getting audio right? 4) Can audio be measured? And 5) Is the brand properly set up for success? Fix says, “These five questions are important to advertisers, providers of audio, and the industry in general. Communication with advertisers is best when it is acknowledged as to the stage of the advertiser and the industry. Failure to identify and address each step in the 5-Question Framework will cause unnecessary delay.” Read the blog post here.

Industry News

Ray Stevens Back on Mornings at WLS-AM, Chicago; Steve Cochran Exits

Cumulus Media made sweeping changes to news/talk WLS-AM, Chicago on Friday as it dropped the Steve Cochran morning drive show, “The Closing Bell” and “PM Chicago” and brings Ramblin’ Ray Stevens back to host the new morning show. The station also moves Westwood One’s Michael Knowles and Matt Walsh into the PM drive hours where “The Closing Bell” and “PM Chicago” had aired. The morning drive changeim also affects air personalities Andrea Darlas and Jane Clauss, but it appears Darlas will continue with the station for weekends and her podcast. WLS-AM program director Stephanie Tichenor says, “Ray has been part of the fabric of ‘The Big 89’ for years. We’re thrilled to have him back in morning drive on 890 WLS-AM.” Stevens comments, “I am beyond ecstatic to be back doing mornings at WLS and 890 in my hometown. Special thanks to Marv Nyren and Stephanie Tichenor for having faith and believing in me. Also special thanks to KCMO’s Donna Baker and Pete Mundo who’ve let me work middays at the radio station for the better part of the year. I can’t wait to get to work and be on the air at the legendary 890 WLS-AM talking NASCAR, politics, football, and everything that makes us the greatest city in the world!”

Industry News

Audacy’s “We Can Do Hard Things” Hosts Honored with Gracie Awards

im

Pictured above are “We Can Do Hard Things” hosts Glennon Doyle (right) and Abby Wambach (left) accepting the award for Best Lifestyle Podcast Co-host/Ensemble. Fellow co-host Amanda Doyle, who is battling cancer, was not present. Wambach said, “Rooms like tonight, nights like this one matter… I want to acknowledge and affirm the little girl inside all of us that was told, ‘You can’t do it because you’re a girl.’ Tonight, I tell that little girl, ‘Yes, you can. Yes, you can.’”

Industry News

Michael Harrison Tells “America at Night with Rich Valdés” National Audience “I’m Not Going to Be an Alarmist” About George Soros Acquisition of Audacy Debt

Although acknowledging the potential of George Soros eventually leveraging his fast-track acquisition of a $400 million debt stake in Audacy’s 227 radio stations to wield left wing political influence, TALKERS publisher Michael Harrison says, “I’m not going to be an alarmist” that the hedge fund billionaire wouldim be able to alter the course of established radio stations and the marketplace of ideas before the 2024 election or even soon thereafter. Harrison told “America at Night” host Rich Valdés last night (5/22) that radio is far too idiosyncratic an industry – already run by too many people who don’t understand how it really operates – for someone (who also doesn’t really have first-hand experience in the field) to just step in and make drastic alterations to entrenched stations, formats, audiences and sponsors just to make a political statement. Harrison states, “There are more imexpedient uses of his money if that is his main purpose. After all, not all Audacy stations are conservative news/talkers… many are music, sports and a variety of formats. How inefficient such a move would be!” Harrison went on to say that radio is still an extremely powerful and potentially lucrative medium if only its present owners and operators believed in it and invested in its programming and marketing. He encouraged radio broadcasters to understand and believe in the “esthetic of ‘radio’ and not be so anxious to bail out into the utilitarian term ‘audio.’” Harrison and Valdés tied the discussion into the current news about the AM for Every Vehicle Act currently making its way through Congress stating that radio is still a lifeline for service to the community as a place for information, education, and entertainment and that eliminating it from automobile dashboards would be about “five to 10 years premature.” Listen to last night’s conversation here.

Industry Views

WIP Sports Talk Pioneer Howard Eskin is This Week’s Guest on Harrison Podcast

Philadelphia sports talk media founding father Howard Eskin is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” Eskin’s stellar career in radio and TV goes all the way back to 1972 and his impact on local media in the City of Brotherly Love is indelible. He still maintains an active presence as sports radio personality for WIP-FM 94.1 and anchor at FOX 29 News in addition to being a sideline reporter for the Eagles Radio Network. Eskin has hosted/anchored more than 8,000 sports radio programs in his career, which is likely the most by any sports radio personality in American broadcasting history. Harrison and Eskin discuss the state of sports, media, big money, the impact of gambling and the generational divide per the multi-award-winning host’s recent commencement speech at Goldey-Beacom College in Wilmington, Delaware where he received an honorary doctorate in acknowledgement of his contributions to media, culture and philanthropy. Don’t miss this! Listen to the podcast in its entirety here.

Industry News

Mike Eaby Promoted to VP at Westwood One Sports

Cumulus Media promotes Mike Eaby to vice president/executive producer of Westwood One Sports. In his new role, Eaby will manage and oversee all Westwood One Sports multi-platform content and live event production. He succeeds Howard Deneroff, who departs his position after more than 35 yearsim with Westwood One Sports. Eaby joined Westwood One as an editor after graduating from college in 1997. He has been an on-site producer for the NFL on Westwood One for 25 years, including 16 Super Bowls and 23 AFC/NFC Championship Games. Eaby has also served as an on-site producer for the network’s NCAA March Madness basketball tournament broadcasts for 23 years. WWO president and Cumulus EVP, corporate strategy & development Collin Jones says, “Our listeners, advertisers, and league partners turn to Westwood One Sports because we deliver consistently outstanding audio broadcasts. With Mike’s experience, passion, and vision, I’m confident he is the perfect person to quarterback Westwood One Sports into its next era.”

Industry News

PodcastOne Launches “The Campaign Managers” Podcast

PodcastOne announces the upcoming launch of the podcast “The Campaign Managers with Kellyanneim Conway and David Flouffe.” PodcastOne says that the weekly podcast – to debut on May 22 – will “go beyond the headlines and bylines driving the heated 2024 presidential race to offer expert opinions and perspectives in the most pivotal presidential campaign in American democratic history.” PodcastOne president and co-founder Kit Gray says, “Kellyanne and David are icons in the political landscape. Their intelligent delivery of data and facts, their dynamic presentation of opinions and strategy and their wealth of knowledge on what it takes to become the next President of the United States is a privilege and a thrill to listen to, and we at PodcastOne are excited to be able to bring this podcast to the public.”

Job Opportunity

Saga Looking to Fill Weather Director/News Reporter Role

Saga Communications’ Spencer Radio Group is looking to hire a full-time weather director and news reporter for KICD-AM; BIG Country 107.7; MORE 104.9 and PURE Oldies 98.3/98.5 in Spencer, Iowa.im They seek someone who understands small-market, local radio and is willing to be involved in the community. Knowledge of radio automation software, Adobe audition, WordPress, and general computer experience is preferred. SRG offers paid vacation and great benefits including – health, vision, dental and 401K. Send your resume and demo! No phone calls. No voicetrack inquiries. Saga Communications of Iowa, LLC is an EOE. Kevin Tlam, Operations Manager, Spencer Radio Group, P.O. Box 260, Spencer, Iowa 51301 ktlam@spencerradiogroup.com

Industry News

TALKERS News Notes

FOX News Media and the National Merit Scholarship Program select Diana Jachman and Nathaniel King as the recipients of the fifth annual Dr. Charles Krauthammer Memorial Scholarship (awarded annually to eligible children of network employees). Jachman, the daughter of FNC Atlanta bureau ENG field photographer Thomas Jachman, will attend the Georgia Institute of Technology in the fall and plans to major in journalism. King, the son of FNC’s Dallas bureau ENG field photographer Scott King, intends to attend Utah State University this fall where he will major in physics. FOX News Media president Suzanne Scott says, “We are pleased to name Diana and Nathaniel as the recipients of the fifth annual Dr. Charles Krauthammer Memorial Scholarship. Their thirst for knowledge and academic curiosity perfectly embody the spirit of Dr. Krauthammer, whose storied legacy we are proud to honor through this scholarship.”

PodcastOne announces that it has acquired the exclusive sales and distribution rights to the “Dumb Gay Podcast” hosted by Bravo stars and comedians Julie Goldman and Brandy Howard. PodcastOne president and co-founder Kit Gray states, “Julie and Brandy are the comedic voices of a generation and we’re excited to have them join our roster of smart, outspoken and headline-making podcasters at PodcastOne. ‘Dumb Gay Podcast’ is the perfect blend of reverence and irreverence delivering hot takes on the most topical subjects from breaking news to reality tv breakups. Our hands-on team is looking forward to growing this podcast with both listeners and advertisers.”

Industry News

Report: Francesa Says Tom Brady “Not Going to Be Great” TV Analyst

The publication Marca reports that former WFAN, New York afternoon drive legend Mike Francesa has a not great prediction about Tom Brady’s probability of success as a FOX Sports NFL color analyst. The seven-time Super Bowl winner will begin his 10-year, $375 million gig with FOX this September, takingim over for Greg Olsen alongside play-by-play announcer Kevin Burkhardt. Francesa is quoted saying that Brady obviously has a deep knowledge of the game but he believes Brady will struggle. “I don’t think his personality is such. I don’t think he’s going to be great at it. I really don’t. I think there’s a unique quality that you have to bring that allows you as an analyst to see the game, see the game quickly, plus bring personality into it. It’s a tricky job for the analyst in football because you’re going to spend a lot of time over replay. You’re going to spend a lot of time breaking down what happens on replay. And you also have to be very personable and glib in how you do it. I don’t see him there.” Read the Marca story here.

Industry News

Writers Union Files Grievance Against iHeartMedia

According to a story in The Hollywood Reporter, the Writers Guild of America East has filed an unfair labor practice charge against the company’s management alleging that it has intimidated workers and encroached on their rights to discuss their working conditions and share union literature during break periods. iHeartMedia and the iHeart Podcast Union have been in negotiations for two years over theim workers’ first contract. The union says iHeartMedia has “violated Section 8(a)(1) of the National Labor Relations Act ‘by restricting protected Section 7 speech, by engaging in intimidating conduct and by interrogating employees about their support for the union.’” imThe union’s complaint adds, “When we have posted flyers about the union, management has removed these materials within the day, often within minutes… union members have received emails discouraging this activity, pointing out company policies about distributing literature in working areas, without acknowledging our federally protected right to discuss our working conditions or to distribute information about our union to our colleagues. Non-bargaining-unit employees and managers have used common work areas to openly disparage our union literature and efforts to inform unit members.” iHeartMedia has not responded publicly to the grievance. Read THR’s story here.

Industry News

TALKERS News Notes

OutKick, the national multimedia sports platform, continued its growth trajectory in Q1 of 2024 versus Q4 of 2023 with 81 million total multiplatform views, up 10%, and 78 million total multiplatform minutes, up 7%, according to Comscore. The platform also saw 6.1 million average monthly multiplatform unique visitors. Additionally, OutKick in March 2024 garnered 24 million total multiplatform views, up 2% versus February 2024, and 23 million total multiplatform minutes, up 4% from the previous month, according to Comscore. In commenting on the digital performance, SVP/managing editor Gary Schreier tells TALKERS, “I’m excited to see OutKick’s continued growth in Q1 of 2024. It’s a direct result of our talented and smart team who push the boundaries on any topic, which separates us from other sports sites. OutKick takes on the important issues and asks the vital questions in sports that our competitors seem afraid to touch.”

As a way to help medium- and small-market stations maximize political advertising in the upcoming midterm elections, Gen Media Partners and the Ten-Minute Trainer Network will conduct a free webinar next Wednesday (4/24) at 12:00 noon (ET). According to Gen Media Partners executive vice president Greg Tacher, “Preparation is vital to ensure stations take full advantage of the political cycle. This is a terrific opportunity for small and medium market stations to gain free valuable knowledge that can help them generate political advertising revenue.” Ten-Minute Trainer Network/P1 Learning president Bryan Marriott adds, “The Ten-Minute Trainer Network is excited to partner with Gen Media Partners to bring this important and timely webinar. In less than an hour, attendees will gain valuable insights from political advertising experts.” The webinar will be hosted by Gen Media Partners’ senior vice president of political/issue advocacy & strategic alliances Roger Rafson; vice president/political strategies manager Linley Grande; and political broadcast strategist Heather Karban. Gen Media Partners is an independently-owned media sales and content organization; The Ten-Minute Trainer Network is a collaboration between P1 Learning and The Swagger Institute.  Click here for the link to register.  

The debut episode of iHeartPodcasts’ weekly “I Choose Me with Jennie Garth” is set to be released April 30. Actress/entrepreneur/designer Garth played “Kelly Taylor” for ten seasons on “Beverly Hills, 90210” and “Val Tyler” on “What I Like About You.” When “Kelly Taylor” found herself in a love triangle and was forced to choose one man, she said, “I choose me.” Those three words stayed true to Garth in real life, becoming her formula for fulfillment she wants to share with listeners. “I Choose Me” is the second venture with Garth and iHeartPodcasts, as she’ll continue to host “9021OMG” with her friend/former co-star Tori Spelling.

Industry Views

Sabo Sez: Tap into The Book of Secrets

By Walter Sabo
Consultant, Sabo Media Partners
A.K.A. Walter M. Sterling
Radio Host, “Sterling On Sunday”
Talk Media Network

imGrowing a brand is a memory game. Which message will a target consumer value, remember it and take it to the cash register?  The answer is not complicated but it is complex.

A great amount of energy and brain power goes into brand names, logo design, show topics but very little study is made of how often a company should deliver information to their target. The answer to the question of “how often” is critical to landing marks in the Nielsen diary, seeking for your station online or in-car. Effective frequency is essential to everyone’s success!

“When you’re sick of the song, that’s when the listener is just hearing it…” isim about all the science any of us have been tutored in on the subject of effective frequency.

Frequency of message has, in fact, been studied for over 100 years and the answers are astonishing!  The most important, useful  frequency of message studies are in the book, Effective Frequency: The Relationship Between Frequency and Advertising Effectiveness.

I bought the book in 1981 to find answers to how much external advertising does a station need to win (remember?)… how often to rotate a song promo or topic? The answers are not found in myth and legends but in hard studies conducted by companies such as Lever Brothers and Procter & Gamble.

The book was assembled by the Association of National Advertisers. It is a collection of landmark major studies on how memory is Impacted by the frequency of message exposure.  Expertise on the workings of memory is obviously the most important knowledge in a Nielsen diary market and vital to growth in metered markets if a station has been starved of a promotion budget. This book was edited by the head of research for Lever Brothers, Michael J. Naples.

The next three Sabo Sez columns will highlight more actionable data from the book. For example, the studies in the book offer hard data about on how many spots your listener can tolerate, how often to state and restate the topic, phone number, your name and more. This book has, by far, offered my work the most powerful guidance of any source.

Here are a few facts you might be able to put to use right now:

1. The first and last spot in a cluster enjoys the greatest recall. Promos work equally well in either position. Spots placed first and last should be charged more.

2. Moving money out of a TV campaign and putting it into a radio campaign will neither diminish nor improve response. BUT holding the money in a TV campaign and adding money for a radio campaign will improve response.

3. Stunning: For many product categories, daypart significantly impacts the likelihood of conversion to sales. Food product commercials, according to an Ogilvy & Mather study, convert to sales significantly better in late night, fringe time than in daytime.  In fact, food product ads in prime time have a negative impact on sales.

4. Properly conducted research for consumer goods products can be successfully applied to media content development.

Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers. HITVIEWS clients included Pepsi, FOX TV, Timberland, Microsoft, and CBS Television. He can be reached at walter@sabomedia.com and www.waltersterlingshow.com. “Sterling On Sunday,” from Talk Media Network airs 10:00 pm-1:00 ET, now in its 10th year of success.

Industry News

TALKERS magazine Publishes the 2024 Heavy Hundred

TALKERS magazine publishes the 2024 edition of our long-running feature the 100 Most Important Radio Talk Show Hosts in America, also known as the Heavy Hundred. Talk hosts making this prestigious list are nominated and voted on by the TALKERS magazine editorial board based on hard and soft factors including (in alphabetical order): courage, effort, impact, longevity, potential, ratings, recognition, revenue, service, talent, and uniqueness. TALKERS editors acknowledge that compiling this annual list is as much art as science and that results are arguable. TALKERS magazine VP/executive editor Kevin Casey says, “Putting together this list of the 100 Most Important Radio Talk Show Hosts in America never gets any easier. The number of hard-working talk radio hosts across the country make winnowing this down to merely 100 a painstaking task. That said, the editorial board believes this year’s Heavy Hundred truly reveals a snapshot of the makeup of the American talk radio industry in 2024. Congratulations to those hosts making this year’s Heavy Hundred.” See the list here.

Industry News

Paul Rotella Recognized by the PDFNJ

In an acknowledgment of his tireless dedication and impactful leadership, the Partnership for a Drug-Free New Jersey (PDFNJ) is honoring Paul S. Rotella, Esq. with the esteemed J.P. Miele Lifetime Achievement Award at its 30th Angel of Hope Gala on May 15, 2024, at the Liberty House in Jersey City.im This tribute recognizes Rotella’s pivotal role in combating substance misuse during his 14-year tenure as president and CEO of the New Jersey Broadcasters Association (NJBA). Rotella says, “One of my first official acts as the chief executive officer of the New Jersey Broadcasters Association was to aid and assist the Partnership for a Drug-free New Jersey and its ongoing mission. Now, more than ever, the good work of the Partnership is essential to educate the public in combating the insidious scourge drug abuse is on our society and community. This work remains one of our most worthwhile endeavors and I’m so very proud of their initiatives. The Partnership’s vital objective is strengthened through relationships with all community organizations across the Garden State, like the NJBA, so as to continue to be successful. It’s a privilege to be associated with the partnership and its leadership!”

Industry News

New Local Show Debuts on Sports Talk WSSP, Milwaukee

Audacy sports talk WSSP-AM, Milwaukee “1250 AM The Fan” is launching a new local weekday show hosted by Steve “Sparky” Fifer called “Wisconsin Sports Daily” airing from 2:00 pm to 5:00 pm,im beginning Monday (4/15). Fifer says, “I’m super excited to be hosting ‘Wisconsin Sports Daily,’ and I can’t wait to talk about our favorite sports teams with our loyal listeners. The opportunity to host great guests to add to our conversations is a plus. Let’s bring some passion back into sports talk radio in Milwaukee!” Fifer serves as assistant program director and on-air host at 1250 AM The Fan. He also hosts a Milwaukee Bucks postgame show and numerous podcasts, including “Curd & Long,” “Green and Growing” and “Spare/Time Bowling Show.” He also helps run Audacy’s BetQL Network in other markets.

Industry News

TALKERS to Publish the 2024 Heavy Hundred Tomorrow (4/10)

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TALKERS magazine will publish the 2024 edition of its long-running feature the 100 Most Important Radio Talk Show Hosts in America, also known as the Heavy Hundred, tomorrow (4/10) at 12:00 noon ET. Talk hosts making this prestigious list are nominated and voted on by the TALKERS magazine editorial board based on hard and soft factors including (in alphabetical order): courage, effort, impact, longevity, potential, ratings, recognition, revenue, service, talent, and uniqueness. TALKERS editors acknowledge that compiling this annual list is as much art as science and that results are arguable. TALKERS magazine VP/executive editor Kevin Casey says, “Putting together this list of the 100 Most Important Radio Talk Show Hosts in America never gets any easier. The number of hard-working talk radio hosts across the country make winnowing this down to merely 100 a painstaking task. That said, the editorial board believes this year’s Heavy Hundred truly reveals a snapshot of the makeup of the American talk radio industry in 2024. We’re excited to publish this year’s list on Wednesday.”

Industry News

Yesterday’s (4/2) Top News/Talk Media Stories

Former President Donald Trump’s legal battles and Judge Aileen Cannon’s jury instructions controversy; the presidential race; Israel’s war against Hamas and the deaths of seven aid workers in Gaza; Israel’s killing of Iranian generals and Iran’s promise of revenge; President Joe Biden’s Trans Day of Visibility controversy; the Baltimore bridge destruction aftermath; the Florida six-week abortion ban; and author JK Rowling’s challenge to the Scottish Hate Crime Act were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

Yesterday’s (4/1) Top News/Talk Media Stories

The presidential race and the RFK Jr. factor; former President Donald Trump’s legal battles; the Israel-Hamas war and the humanitarian crisis in Gaza; President Joe Biden’s Trans Day of Visibility controversy; the U.S. migrant crisis; the Baltimore bridge destruction aftermath; Florida’s abortion ban ruling; author JK Rowling’s challenge to the Scottish Hate Crime Act; and the Russia-Ukraine war were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry Views

Pending Business: Confidence

By Steve Lapa
Lapcom Communications Corp
President

imThe thing about outstanding performance is there is one key trait in the performer we can all agree on. It was on full display in front of millions during the past two weeks. It shows up every time an athlete takes the game to new levels, or an artist moves us out of our seats and collective comfort zone.

This trait is different from the energetic enthusiasm or the excitement we see from even entry-level performers. This trait takes time, experience, discipline and coaching before you can call it your own. We all need to pause a minute and make sure it is part of the developmental skill set being sharpened every day. Because you, the seller, cannot measure it on your own. You will need feedback from a trusted manager to be sure you are developing this part of your skill set to a level that will lead you to perform at peak efficiency.

Have you filled in the missing blank?

The trait is confidence. Not to be confused with arrogance, stubbornness, or being uncoachable. There is a difference between being so gifted that the student outgrows the teacher and sheer confidence. Confidence is that measured poise that shows your focus on the goals at hand, the calm you have under pressure, the ability to lead by example and the flexibility to adjust style and strategy. Confidence is one game changer that comes through whether working remotely or on in-person calls. Confidence is defined by proven experience as opposed to years on the job. Confidence is built by holding yourself to a standard that may be higher than what others expect. Confidence is developed when you set goals and stretch goals and through determination you achieve and exceed your goals. Confidence is recognized fastest when your performance leads by example and helps others achieve their goals. How do you begin developing confidence in your own performance?

1. Start with the one person you can control: You!

2. Prepare to Win. How much time do you spend preparing your calls? It takes 10 years of medical school education to accurately diagnose a one-second heartbeat.

3. A little positive self-talk helps. Think positive as in “I can do this.”

4. Invoke the great Charlie Munger theory. Get rid of the toxic influences in your (sales) world.

5. Learn from your wins and losses. When you win business the learning curve is simple. Very few managers teach sellers how to manage a competitive loss. Ask for the type of feedback that will help you improve.

6. Collaborate. The smartest people I know constantly ask questions.

7. Expand your knowledge base, experience base, and contact base every day.

Confidence is one universal trait in every champion. What is in your planner to help build your confidence?

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.