Edison: SXM Podcast Network Tops Based on Reach
Edison Research’s latest ranking of the Top Podcast Networks in the U.S. based on total network reach for Q3-Q4 2022 among weekly podcast listeners age 13+ is released and SiriusXM Podcast Network (formerly SXM Media), Spotify, and iHeartRadio take the top three spots, respectively. This ranker – measuring reach
as a percentage of the weekly podcasting audience – is based on total audience reach from Edison Podcast Metrics, and Edison says the Q3-Q4 ranker includes increased sample size implemented last year and is based on surveys of 10,579 weekly podcast listeners age 13+. The rest of the top 10 are: 4) Wondery/Audible/Amazon Music, 5) Audioboom, 6) The New York Times, 7) NPR, 8)Audacy, 9) Acast Creator Network, and 10) Cumulus Podcast Network.
revenue performance for the markets automotive category; and unifying iHeart’s approach to markets automotive across the space. He will oversee an automotive advertising business that consults with thousands of tier 2 and tier 3 automotive clients across the iHeartMedia enterprise. iHeartMedia EVP sales and operations John Karpinski says, “There is no success without a successor, so I’m really excited for Joey to take the reins of the iHeart automotive markets division. Throughout the years, Joey has not only shown himself to be an amazing leader by driving measurable success for clients and iHeart but has also proven to be great at ‘coaching up’ his team. I’m excited for Joey to build on the success he’s had on the West Coast with our entire automotive organization.”
Sawyer is promoted to media relations and affiliate sales manager. In her new role, Sawyer adds expanded Radio Media Tour outreach to her station relations duties. And in the Superadio Boston office, Dianne Cook is named operations and distribution manager overseeing both the affiliation process and distribution. Superadio president Eric Faison states, “These appointments are well deserved. Dianne, Raphael and Kim are invaluable contributors to the success of the company and have been integral in maintaining the high standards in customer service and quality programming that are synonymous with Superadio.”
most recently served Ryan Seacrest Enterprises as SVP, sales and corporate partnerships. Wilberding says, “Mike is the consummate marketing and sales innovator with excellent relationships spanning his 30-plus years as a broadcast professional. I have worked with Mike at Viacom/CBS, Spanish Broadcasting and iHeart/Premiere, and have competed with him, as well. His creative approach to working with clients makes him an outstanding addition to Key Networks.” Iverson comments, “I’m excited to be a part of the incredible team at Key Networks and to work with a fresh-thinking, entrepreneurial company setting new standards for radio syndication with pre-eminent brands like Bloomberg Radio. It is energizing to have the opportunity to move quickly and effectively for clients in an environment that feels much like a start-up. I’m also thrilled to join forces once again with Jason Wilberding.”
Answer” and hosts the 10:00 am to 12:00 noon talk program on Cumulus Media’s KCMO-AM, Kansas City. He says, “I want to thank the Salem Podcast Network for bringing our podcast into their family of great shows. As a radio guy my entire career, I wasn’t sure how the podcast version would be received when we launched. Our advertising partners who invested in the show early as well as the smartest audience in the digital space have helped our young podcast crest four million downloads, and we’re just getting started!” Salem SVP of spoken word Phil Boyce adds, “Chris Stigall is a special host who has developed a unique relationship with a very loyal audience. We saw this when we brought him over to ‘AM 990 The Answer’ a few years ago, and we know he will have the same reaction from audiences nationwide with his podcast.”
Salem Media Group announces that the program “Mike Crispi Unafraid” officially joins the Salem Podcast Network. The daily show is hosted by television reporter, talk show host, and political operative Mike Crispi. Salem says, “During the 2020 election, he provided live coverage of political rallies and grassroots conservative events on Right Side Broadcasting. In the last year, he has hosted one of the most popular live shows on Rumble. He has worked on multiple campaigns at both the state and federal levels, including his own congressional campaign in New Jersey. Crispi comments, “It is a great honor to join forces with Salem Media. I have long admired their hosts, programming, and vision for the future of conservative media. This podcast has been a success since we started it last year, and I couldn’t think of a more genuine and authentic partner to help take it to the next level.”
The sharply satirical song “Idiots” from the forthcoming fifth album by heritage rock band Gunhill Road continues to gather an international following on the internet. Released in August 2022, the music video of the catchy song passed the 70,000 unique views mark this weekend on YouTube – making it the most-listened-to song in the 53 year old band’s colorful history since its 1973 hit single “Back When My Hair Was Short” (also a provocative social commentary). TALKERS founder Michael Harrison, who along with Steve Goldrich, Paul Reich and Brian Koonin, is a member of Gunhill Road and co-writer/lead vocalist for “Idiots,” says, “We are so grateful to talk radio for embracing this song and giving it an amazing amount of airplay – either in snippets or the entire piece – that has driven interest in the song, downloads on the internet and views of the video. Fortunately, the words and theme of ‘Idiots’ ties into talk radio’s topic menu, psyche and environment in a non-partisan, ‘equal opportunity offender’ way. I mean, who can stand the negative impact that widespread idiocy is having on our society, culture and democracy?” 
Carson’s program airs from 12:00 noon to 3:00 pm on WTSN-FM, Dover; WTPL-FM, Hillsborough; WEMJ-FM, Laconia; as well as two HD2 signals. Newsmax says the network reaches a combined population of nearly a million listeners. Newsmax Radio CEO Lee Kinberg says, “I know firsthand the power of Binnie Media’s talk stations and we look forward to working with their great team and bringing Rob Carson to one of the most politically influential audiences in the country.” Binnie Media VP of programming Michael Czarnecki comments, “In the world of talk radio, we find so much of the same programming. We are thrilled at the addition of Rob Carson as this move, along with the recent addition of ‘America at Night’, and the rest of our dynamic lineup, make for a unique form of talk radio. Offering educated discussions and different perspectives on the topics of each day.” Carson’s program is now airing in 16 rated markets. In addition to the radio show and podcast, “Rob Carson’s What in the World,” a humorous review of the week’s news, airs every weekend on Newsmax TV.
strength of the video podcast and podcast clips, while “The Joe Rogan Experience” is #2 with consumption split almost evenly between audio and a combination of video podcast and podcast clips. Perhaps not surprisingly, NPR’s “NPR News Now” (#4) consumption came primarily from audio with about 20% coming from podcast clips. Candace Owens’ “Candace” leapt 71 places to finish the January period at #10. Her program’s consumption was primarily a split between video podcast and podcast clips. 
posts remain unchanged – iHeart Audience Networks’ “Stuff You Should Know” at #1 and Audacy Podcast Network’s “48 Hours.” Salem Podcast Network’s “The Charlie Kirk Show” falls only one spot to #4. Other noteworthy shows include iHeart Audience Network’s “The Clay Travis and Buck Sexton Show” rises on place to #10 and Audioboom’s “The Bulwark Takes” climbs nine places to #21. 
Indiana Wesleyan University, effective July 1. SRN VP/news Tom Tradup says, “Greg is the consummate professional whose solid coverage will be sorely missed by our Washington Bureau and by our listeners nationwide.” Tradup says Clugston served on the White House Travel Pool and often traveled on Air Force One covering President Trump for SRN News.
president Julie Talbott says, “We’re deeply saddened by the loss of Rev. Jesse Jackson, and it has been an honor to work with him and his family throughout the past two decades of his ‘Keep Hope Alive’ radio show. Santita Jackson is uniquely positioned to carry forward his legacy and his unwavering commitment to community and social justice – values he championed so powerfully for listeners and stations across the country.” iHeartMedia chairman and CEO Bob Pittman adds, “Rev. Jackson has been a transformative voice in American life, and it was a privilege to work with him dating back to ‘The Jesse Jackson Show’ with Quincy Jones in the 1990s. We’ve valued our relationship with him over the years and look forward to celebrating his lasting impact on the national conversation and our culture – an influence that will continue to resonate for generations.”
Christianity. This podcast is an extension of the conversations I’m already having – about faith, family, and what it means to live with conviction in a liberal culture. I’m excited to bring those discussions to a wider audience.” Salem Media SVP of content Phil Boyce states, “Danielle represents the next generation of conservative voices. As Salem continues to invest in new talent and new platforms, her voice reflects both where the conservative audience is headed and the future we’re building at the Salem Podcast Network.”
daily lineup: “Daybreak with Brian and Jamie” airing 6:00 am to 9:00 am (starring Brian Noonan and Jamie Martinson); “The Jeff Santos Show,” airing from 2:00 pm to 5:00 pm; and “Nite Lite With Pete Schwaba and Greg Bach” airing from 5:00 pm to 7:00 pm. Civic Media vice president of product Aaron Carreno said, “We’re excited to refresh our programming with the addition of new radio shows and a continuous stream of digital content that meets audiences wherever they are. This growth reflects our commitment to delivering fresh voices, diverse perspectives, and engaging storytelling across every platform. By strengthening both our on-air and digital presence, we’re creating more opportunities for our community to connect, discover, and stay informed—anytime, anywhere.”
If you work in radio, you’ve heard every flavor of AI anxiety. Some fear it will wipe out jobs. Others treat it like a super shortcut – cranking-out spots, promos, and proposals faster and cheaper. Kate O’Neill’s “
TALKERS magazine, the leading trade publication serving America’s professional broadcast talk radio and associated digital communities since 1990, is pleased to participate as the presenting sponsor of the Intercollegiate Broadcasting System (IBS) conference for the second consecutive year. The conference is currently underway in New York.
radio industry (and its related fields) seeks to connect with and develop a next generation of professional practitioners as well as engaged audiences. TALKERS is honored to again provide financial support, encouragement, experience, and advice to the dedicated organizers of this very special event.
I am pleased to be speaking this weekend at the IBS New York 2026 conference in New York City. Thank you, TALKERS magazine, for being the presenting sponsor of this important, timely annual event along with the Intercollegiate Broadcasting System (IBS).
“Podcasting’s momentum strengthened in 2025, with audio remaining the foundation of the medium while video helped bring in new audiences. What’s most compelling is the diversity podcasting now delivers across content, platforms, and consumers. Triton’s report highlights where new listeners are engaging and how their evolving behaviors – including shopping and purchase intent – are creating a highly engaged audience that is increasingly attractive for brand investment.” One key finding from the study is that “consumption preferences vary sharply by genre. Categories primarily consumed via audio are Science (58%), History (56%), Fiction (54%), Arts (51%), and True Crime (50%), while Music (34%), Sports (32%), Kids & Family (31%), Comedy (30%), News (30%) skew more heavily toward exclusive video consumption. This emphasizes a need for differentiated content and monetization strategies.” 
strategy and drive expansion across Compass Media Networks’ national audio portfolio. Compass SVP affiliate sales and content Nancy Abramson says, “Sydney has consistently demonstrated exceptional sales skills and a deep understanding of the affiliate marketplace. This promotion is well deserved and recognizes her ability to build strong partnerships and deliver results.” 
Debbie Kenyon states, “In Detroit, the Lions represent our resilience and our pride. We are honored to extend our long-standing partnership with the team, serving as the bridge between the field and the fans. This extension underscores our deep commitment to the team and to delivering the most authentic and highest quality game-day experience to the dedicated Lions fans across the region and beyond.” “97.1 The Ticket” will continue to air the “Lions Review Show” hosted by play-by-play voice for the Lions Radio Network, Dan Miller and “97.1 The Ticket” hosts Will Burchfield and Bob Wojnowski. Throughout the season, guests, including starting quarterback Jared Goff and head coach Dan Campbell, will make weekly appearances on the morning and midday shows.
politics, and beyond. Filmed from Hannity’s new set in Florida, dubbed the personal ‘man cave,’ the show will offer a candid, behind-the-scenes look at the conversations that take place when the cameras stop rolling.” FOX News Digital and New Media president Porter Berry says, “Sean Hannity remains one of the most influential voices in media, grounded by the same values and work ethic that defined his early days. We’re thrilled to expand our podcast portfolio with one of the most accomplished broadcasters to ever pick up a microphone.” Hannity comments, “I’ve always been interested in how people got to where they are – the risks they took, the failures they pushed through, and the lessons that don’t make it on TV. This podcast is a chance to slow down and have those conversations, no scripts, no talking points, just real discussions with people who have something meaningful to say.” In addition to the podcast, Hannity will continue to host his Premiere Networks nationally syndicated radio program, “The Sean Hannity Show,” while sunsetting “Sean” on FOX Nation. 
interview due to potential implications under the Federal Communications Commission’s “equal time” rule. The rule requires broadcast licensees to provide equal opportunities to legally qualified candidates for public office if one candidate is given airtime.
FCC Chairman Brendan Carr has indicated that the Commission is reviewing how those exemptions are applied, particularly in the context of high-profile entertainment programs that feature political figures. While no formal rule change has been adopted, CBS reportedly acted out of caution, concerned that airing the interview could trigger equal-time obligations for opposing candidates.
Every radio conference agenda and much of what’s-up in the trade press and chat groups is about exploiting Artificial Intelligence. Often these conversations land in one of two places: fear (“Will this replace us?”) or fascination (“Look what it can do!”). Both miss the point.
response to Nielsen’s Counterclaims, including any motion to dismiss the Counterclaims and March 16 for Nielsen to notify the Court whether it intends to file an amended pleading. If Nielsen doesn’t amend its Counterclaims, then April 3 is the deadline for Nielsen to file its opposition to Cumulus’s 
motion to dismiss the Counterclaims, if any, and April 17 for Cumulus to file a reply, if any. Then, if Nielsen amends its Counterclaims, April 24 is the date for Cumulus to file its response to Nielsen’s amended Counterclaims, including any motion to dismiss the amended Counterclaims. May 15 is the deadline for Nielsen to file its opposition to Cumulus’s motion to dismiss the amended Counterclaims, if any, and May 28 is the deadline for Cumulus to file a reply, if any.
The Hub – The Voice for Freedom.” The station features Salem Radio Network programming including Mike Gallagher, Hugh Hewitt, Larry Elder, and Scott Jennings, plus Compass Media Network’s Erick Erickson. The station is also airing local agribusiness programming from hosts Tony St. James and Steven Orr in morning drive. 
“Darn, if we were on FM everything would get better.” Not true. This writer launched many of the successful talk formats on FM stations in the early 1990s. The ones that worked, such as KLSX, Los Angeles; WTKS, Orlando; and New Jersey 101.5 in Trenton, were produced for the unique demands of FM. Then and today, the FM band cume utilized the radio in a completely different manner than AM audiences. The competition on FM isn’t another talk show. It’s Chapelle Roan and Taylor Swift. Ya know, billion-dollar Taylor Swift. The production values of FM music stations set the expectations of “the sound.” “Let’s pay some bills…” Followed by bumper music! Followed by eight minutes of commercials for Med Alert is just not what FMers are used to hearing on Elvis Duran. (Elvis is doing a talk show.)
report include: When it comes to audio’s value versus TV, diehard fans are 1.4 times more likely to tune into pre- and post-game shows on radio than on TV; Local voices matter as 79% of fans say sports make them feel part of a community. Many mute national broadcasts to follow local radio calls that capture their city’s emotion and history. Audacy adds that it now ranks #1 in sports talk reach across radio and television, surpassing ESPN and FS1; When it comes to reaching Gen Z, younger fans aren’t disengaged, they follow personalities, podcasts, and audio creators instead of networks; It’s a myth that only marketing beer and betting works on sports audio: sports audio drives measurable results beyond traditional categories, with web traffic lifts on air days vs. off-air days: +105% for financial services, +42% home improvement, +22% grocery, +10% automotive. 
Kevin McCullough tells TALKERS that as of the end of January, weekly affiliates taking one or both of his weekday, or weekend “That KEVIN Shows” is up to 693. He adds, “Not only have former Eric Metaxas stations been quick to jump on board, but we are also increasingly replacing some Charlie Kirk slots as well. New adds include: KLBE-FM, Bismarck; KOMT-FM, Lake View, Arkansas; and KWPM-AM/FM, West Plains, Missouri.