Industry News

Yesterday’s (7/24) Top News/Talk Media Stories

The 2024 presidential race sparked by the Democratic Party’s stunning change at the top of the ticket continued to be the dominant issue on the nation’s talk-waves.  It was again followed closely by the shakeup at the Secret Service and analysis in the aftermath of the assassination attempt on the life of former president Donald Trump.  The Israel-Hamas war rose to the upper spotlight surrounding Israeli Prime Minister Benjamin Netanyahu’s speech to Congress.  These major topics prompted heavy discussion about the related issues of inflation, abortion, race relations and gun control.  The Russia-Ukraine War remains a hot topic focusing on the aspect of whether or not the U.S. should be providing financial and weapons support to Ukraine according to TALKERS ongoing research.

Industry News

TALKERS News Notes

WLIWAs a result of purchasing the frequency of long-silent Montauk, NY’s WEER-FM (88.7), The WNET Group will extend coverage of its public radio news/talk outlet WLIW-FM. The addition of 88.7 will allow WLIW-FM’s signal to reach Southern Connecticut and Rhode Island. WLIW-FM VP/GM Diane Masciale notes, “WLIW-FM has taken another step forward in our coverage and commitment to our community. In the weeks ahead, we’re also looking to deliver a new app that will allow audiences to easily take WLIW-FM wherever life takes them.”

 

Previous PGA player and a SiriusXM PGA Tour Radio announcer since 2005, Mark Carnevale, 64, died Monday (7/22). He most recently called the action at the Scottish Open. PGA Tour commissioner Jay Monahan notes, “Mark was a beloved part of the Tour family for a long time. He held numerous roles within the industry, most recently as a significant voice in PGA Tour Radio’s coverage. Mark knew the game and did a terrific job of conveying insights from his unique point of view – and with an engaging wit and sense of humor.” Carnevale made 212 starts on the PGA Tour, earning his lone win at the 1992 Chattanooga Classic and taking home that year’s PGA Tour Rookie of the Year honors.

Industry News

Yesterday’s (7/23) Top News/Talk Media Stories

The rapid assent of VP Kamala Harris to the position of presumptive 2024 presidential nominee of the Democratic Party remained the hottest topic on the nation’s news/talk outlets yesterday (7/23) followed closely by the resignation of Secret Service director Kimberly Cheatle in the wake of controversy, complaints and a tsunami of conspiracy theories flooding the talk-waves in the aftermath of the recent assassination attempt on former President Donald Trump.  Beyond that, there has been increased chatter about the Hamas-Israel war heightened by the U.S. visit of Israeli Prime Minister Benjamin Netanyahu and his address to Congress today (7/24). These major stories were followed by continued discussion of inflation, the migrant crisis, abortion and race relations according to the ongoing research of TALKERS magazine.

Industry Views

SABO SEZ: Somebody had to hire Bill Drake and Jean Shepherd

Walter Sabo

By Walter Sabo
CEO, Sabo Media Partners
A.K.A. Walter M Sterling
Host, WPHT, Philadelphia – daily
Talk Media Network – Sundays

For decades the number one radio station in America in revenue and audience was RKO-owned WOR, New York. RKO also owned a string of some of the nation’s most-stellar radio properties: KHJ, KFRC, KRTH, WHBQ, WAXY, WRKO, WKYS, WFYR and WROR.  Oh, and three major market TV stations, a Pepsi bottling plant and Frontier Airlines. The company was controlled by the O’Neil family and operated by chairman Tom O’Neil.

What was O’Neil’s secret?

Tom was a showman. He acquired RKO Films from Howard Hughes in 1953 to solve a problem – his independent TV stations needed movies. He bought as many titles as he could, then sold them to other TV chains and called it—syndication!

He hired programming consultant Bill Drake, personally. He hired Jean Shepherd, Robert W. Morgan, Dr. Don Rose, and, me. I got to know him very well. I was introduced to O’Neil by WOR’s midday star, Jack O’Brian. The O’Brians, Bridget, Kate and Yvonne were the best friends one could have.  Today Kate is president of news at the E.W. Scripps Company.

These were Tom O’Neil’s instructions upon hiring me to consult the company for eight years: Pay whatever you have to for a morning host. Hire the very best production person in the city. Make sure our signals are as loud as they can be, get the gadgets. Right, he knew the priorities.

Tom was not a headline grabber or speechmaker. Mr. O’Neil ran his company with a sense of humor and a focus on what was important. He knew his audience share numbers. The daily passenger load on Frontier was at the tip of his tongue as were the midday ratings for WHBQ.

He built the company and then shared management with his son Shane O’ Neil. Shane was also a showman and they were inspirational and visionary. For those eight years I never heard about budgets, sales or expenses. Yet the radio division’s profits grew by many tens of millions of dollars. Imagine!

Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers.. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com.

Industry News

VSiN Reverts To Original Ownership

VSIN LogoMusburger Media has bought back sports betting network VSiN for an undisclosed price from DraftKings; the latter acquired VSiN in March 2021. VSiN founders Brian Musburger and Bill Adee will again lead it with an eye on moving it forward. They were part of the team launching the multi-platform broadcast and content company in 2017. As Musburger explains, “A lot has changed in the sports betting industry over the past three-and-a-half years, but our original vision for VSiN still holds. We are committed to delivering the most credible, independent information and analysis sports bettors can find anywhere. We truly appreciate the work we’ve done with DraftKings and look forward to continuing to collaborate on future projects. Bill and I couldn’t be more excited about leading VSiN into the future and cementing our position as a trusted authority in sports betting.” DraftKings’ chief marketing officer Stephanie Sherman notes, “DraftKings continues to optimize its investments in content and media to align with the most critical areas and needs of our business strategy, objectives, and goals. We want to thank Brian, Bill, and the entire team at VSiN for a great relationship; we look forward to continuing to advertise on the network.” In addition to iconic sports broadcaster Brent Musburger, VSiN’s current talent roster includes knowledgeable sports betting experts. VSiN’s content is accessible through its 24/7 stream, as well as multiple channels including 300 terrestrial radio stations; a dedicated channel on iHeartRadio and Tune In; YouTube TV; NESN; Rogers’ Sportsnet; AT&T Pittsburgh; and Marquee Sports Network.

Industry News

TALKERS News Notes

Hubbard Broadcasting St. Louis sports talk WXOS “101 ESPN” afternoon co-host/former University of Illinois football player Carey Davis and another ex-University of Illinois football player, Kevin Mitchell, join the Illini Sports Network as analysts for radio game-day football broadcasts. Martin O’Donnell held that position the past nine seasons.

Where is DiaiHeartPodcasts and Pushkin Industries have launched a new six-part true crime podcast that will dive into the 2020 disappearance of Lydia “Dia” Abrams of Idyllwild, CA. Throughout the series, journalist Lucy Sherriff will reveal  the culmination of her four-year investigation into Dia’s disappearance, uncovering a tangled web of manipulation, power, estranged families and greed.  “Where’s Dia?” will be available to listeners beginning today 7/23), with new episodes posting on Tuesdays. Listen now here.

Industry News

Michael Harrison: “We are in a Golden Age of Commentary”

TALKERS publisher Michael Harrison describes the present non-stop news cycle as a new “golden age of commentary” as radio stations, networks, TV channels and online platforms faced another weekend of hot breaking news and views highlighted by President Joe Biden’s announcement on Sunday (7/21) that he was dropping out of the 2024 presidential race.  “There was once a time when summer – and especially weekends during the summer – meant ‘slow news’ days.  That is obviously no longer the case,” Harrison stated.  “News/talk radio stations face the challenge of remaining the place for their listeners to turn when compelling news breaks whatever the day – especially in the highly competitive talk show landscape that includes not only other radio stations and cable news/talk TV channels, but digital platforms encompassing an endless array of personalities and commentators on YouTube and social media. The opportunities in this field have never been greater, but so are the challenges,” said Harrison. “Radio stations, that want to remain competitive, must rethink their weekend programming and breaking news protocols.”

Industry Views

Monday Memo: Kill the Crickets

By Holland Cooke
Consultant

im

I can’t claim to be objective, but I believe talk radio isn’t just different than music radio. It’s better.

Talk doesn’t suffer the fundamental interruption music radio does from commercials (and too many of ‘em). And talk is never on in the background…especially after President Joe Biden’s announcement.

And because listeners now participate in their various media, they expect to interact. Making them the show is an opportunity music radio just doesn’t enjoy…especially after Biden’s announcement.

People who don’t much talk politics sure are talking politics now. Yesterday I heard about Biden’s announcement – I should say overheard about it – on the beach, here on Block Island, where people come to get away from it all.

On a normal day (if we have those any more), AM/FM talk stations are playing defense. As social media demonstrate, dialogue is thriving. With-or-without radio, our listeners – our advertisers’ prospective customers – are talking-to-each-other. That’s where you come in. We will only continue to own the conversation if you, the host, lead it.

im

If you haven’t already, read a book Dave Ramsey recommended to me. It’s “Tribes: We Need You To Lead Us” by Seth Godin. You can find a gently used copy for a couple bucks on Amazon. He clarifies your opportunity in a way you will find profound, “a wide-angle shot.”

This week, some “close-ups.” Here are four proven techniques to make your phone ring, and make you sound popular, which advertisers notice.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. He is the author of “The Local Radio Advantage: Your 4-Week Tune-In Tune-Up” and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

“Believe It”: Joe Castig’s A Hall Of Famer

Joe CastiglioneThis past Saturday (7/20), Boston Red Sox radio play-by-play announcer Joe Castiglione, whose signature catchphrase is, “Can you believe it,?” was inducted into the Baseball Hall of Fame in Cooperstown, New York. “Joe Castig” received the Ford C. Frick Award for broadcasting excellence. During his acceptance speech, the 77-year-old Hamden, Connecticut native remarked, “Broadcasting baseball is my vocation. It’s the only thing I ever wanted to do, at least since I realized I wasn’t good enough to be a player. At my 50th college reunion, a classmate said to me, ‘You’re the one guy who did exactly what he said he wanted to do,’ and I’m still doing it. What a blessing.” Castiglione’s more than four decades doing Red Sox radio play-by-play marks the longest tenure of any Boston broadcaster on radio or television. In 2004, Castiglione published Broadcast Rites and Sites: I Saw It on the Radio with the Boston Red Sox. Prior to joining the Red Sox broadcasting team in 1983, Castiglione called Cleveland Indians (now Guardians) games (1979) and did some Milwaukee Brewers games two years later. Joe Castiglione Ford Frick was a driving force behind the creation of the Baseball Hall of Fame and helped foster the relationship between radio and baseball. The Hall of Fame has presented the award every year since 1978. To be considered for the award, an active or retired broadcaster must have a minimum of 10 years of continuous major league broadcast service with a ball club, network or a combination of the two.

Industry News

Top News/Talk Media Stories Over the Weekend

As reported above, the blockbuster news story about President Joe Biden’s announcement yesterday (7/21) to not seek reelection took over news/talk media platforms across the board prompting many radio stations to preempt regularly-scheduled weekend programs in favor of either live and local coverage and/or tapping into expanded news network reporting.  Stations find that listeners are interested in hearing what their favorite local hosts have to say about such stories of great magnitude as well as having the opportunity to call in and vent.  Kyle Bailey, PD of News Radio 93-9 FM and 1240 KQEN, Roseburg, OR  tells TALKERS, “We aired about 2.5 hours of coverage from FOX News Radio with whom we are affiliated yesterday (7/21).  I got a text alert while I was in the building. Interesting to hear about history taking place. I wonder how many news/talk radio stations missed this special coverage opportunity altogether because the staff wasn’t paying attention from home, or no one was scheduled to check on things? If we want to remain relevant, the industry needs to be more proactive.”  Other top stories of discussion over the weekend include a continuing analysis of the former President Donald Trump assassination attempt, the aftermath of the RNC, the GOP nomination of U.S. Sen. J.D. Vance for VP,  the migrant crisis and inflation according to the ongoing research of TALKERS magazine.

Industry News

Lou Dobb Dies at 78

Television and radio personality Lou Dobbs passed away on Thursday (7/18) at the age of 78. The cause of death isn’t clear, but Dobbs had been missing from his iHeartMedia podcast “The Great America Show” for aim few weeks. Dobbs was part of the debut of CNN in 1980, serving as vice president and host of the “Moneyline” program. He joined FOX Business in 2011 and served there until exiting in 2021 after being named in the Smartmatic defamation suit. During his career, Dobbs also hosted a talk radio show syndicated by United Stations Radio Networks from 2008 through 2012. He also hosted the “Lou Dobbs Financial Report” syndicated by Salem Radio Network. The program “Lou Dobbs Tonight” won an Emmy in 2004, and Dobbs won a George Foster Peabody Award for his coverage of the 1987 stock market crash.

Industry News

Clay Travis & Buck Sexton Broadcast from RNC

im

“The Clay Travis & Buck Sexton Show” was one of a number of Premiere Networks nationally syndicated talk radio shows to broadcast live from the Republican National Convention in Milwaukee this week. Pictured above are (from l-r): Clay Travis, U.S. Senator Marsha Blackburn (R-TN), God Bless the USA composer Lee Greenwood, and Buck Sexton.

Industry News

Rob King Named Steelers Play-By-Play Voice

iHeartMedia Pittsburgh announces that Rob King is promoted to play-by-play voice for the NFL’s Pittsburgh Steelers. King has been a member of the Steelers Audio Network pre-game and post-game broadcast teamim since 2014 and a part of the Pittsburgh sports media landscape for nearly 25 years. He takes over for Bill Hillgrove, who retired after serving for 30 seasons. King is joined in the booth by color analyst Craig Wolfley. King says, “The Steelers hold a special place in this community and across the country. I am thankful to Art Rooney II, the Steelers and iHeartMedia for giving me this incredible opportunity to be a meaningful part of one of the greatest organizations in professional sports. I look forward to getting started, doing the job well and bringing the enthusiasm of the games to people around the world. I could not be more excited.”

Industry News

NAB Challenges FCC’s Broadcast Ownership Restrictions

The National Association of Broadcasters filed its initial brief in its challenge to the Federal Communications Commission’s local radio and television ownership restrictions. NAB says the Commission has increased the regulatory burden on the industry from its periodic review of its broadcast ownership rules after Congressim intended it be a deregulatory exercise. NAB says, “The Local Television and Radio Rules retain and even tighten decades-old restrictions on which – and how many – television and radio stations broadcasters may own in a particular geographic market. The rules are premised on the notion that broadcasters could exert disproportionate influence by shaping news and entertainment options. But that idea is a relic from a bygone era – before the emergence of the Internet, smartphones, social media, and streaming. In reality, broadcasters today struggle to keep pace with rapidly proliferating audio and video platforms that are steadily taking audience share and advertising dollars. Instead of making it harder for broadcasters to compete, the Commission should have modernized its outdated rules because they are no longer justified. Given the significance of the Commission’s rules, the size of the regulatory record, and the number of parties involved, Petitioners respectfully submit that oral argument would be beneficial.”

Industry News

TALKERS News Notes

Radio pro Jim Watkins is self-syndicating a daily one-hour show called, “Speaking Out with Jim Watkins.” He calls it a “truly thoughtful one-hour show that gives people a snapshot of America right now.” Current affiliate stations include: KMZQ, Las Vegas; KFXR, Dallas; KPRC, Houston; KTMS, Santa Barbara; KVTA, Ventura; KSBN, Spokane; KIKO, Phoenix; and KWWV-HD, San Luis Obispo. Watkins can be reached at 239-470-9297 and Jwatkins00@comcast.net.

SiriusXM announces that Subaru expands the installation of SiriusXM to make the audio entertainment offering a standard feature beginning with its entire model year 2025 vehicle lineup in the United States. SiriusXM with 360L combines satellite and streaming content delivery into a single, cohesive in-vehicle entertainment experience.

Industry News

Talk Radio Responds to Trump Assassination Attempt; Numerous Stations Break into Programming to Field Calls from Listeners

When a would-be assassin attempted to shoot former President Donald Trump during a campaign rally in Butler County, Pennsylvania just after 6:00 pm ET on Saturday (7/13), many American news/talk stations were airing either pre-recorded or network programming. Stations were able to turn to their national news organizations for network coverage since most had reporters covering the rally. Many stations called in their local talent to connect with listeners who wanted to talk about the event. Bruce Collins is PD and newsim director at Cumulus Media Dallas-Fort Worth. He tells TALKERS, “We immediately texted and sent push notifications on WBAP and KLIF and then went to FOX News Radio for wall-to-wall coverage. I then called in our WBAP morning hosts Ernie Brown and Carla Marion to talk with medical experts, police officials, and Secret Service experts in between the FOX coverage. After Ernie and Carla, WBAP PM drive host James Parker took over and fielded local listener reactions in between the FOX coverage.  Phones and social media were flooded. Local WBAP host Chris Krok then did a special national broadcast on Westwood One’s “Red Eye Radio” imand took local calls throughout the night.” At Red Apple Media’s WABC Radio in New York, company CEO John Catsimatidis interrupted the live “Cousin Brucie’s Saturday Night Rock & Roll Party” and brought talk host Curtis Sliwa in to go on air and work with the news team throughout the evening. Throughout the evening, WABC Radio air personalities including Dominic Carter, Rita Cosby, Greg Kelly, and more called in. Catsimatidis says, “I am immensely proud of our team who at a moment’s notice dropped whatever they were doing to bring our listeners up-to-the-minute information. Emotions are high across America. By delivering the facts, we bring a sense of calm to our listening community.” At WMAL-FM, Washington, DC, brand manager Bill Hess says, imCorey Inganamort was hosting the final hour of our live local Saturday afternoon when he noticed some activity on the studio TV.  He immediately began describing what he was seeing. After several minutes, we made the call to go to our network partner, FOX News Radio, for coverage. We stayed with the network through the evening.” Urban One’s WBT-AM/FM, Charlotte, program director Mikeim Schaefer tells TALKERS, “Saturday evening, Brett Winterble and news director Mark Garrison were on the air within an hour of the incident, delivering the information as it unfolded. Shortly thereafter, additional members of the WBT team called in to contribute their thoughts and analysis, including Bo Thompson, Vince Coakley, Pete Kaliner, and Brett Jensen.  Our coverage continued through 9:00 pm Saturday night. On Sunday we broke from regular programming and went live and local from 7:00 am to 7:00 pm, with special continuing coverage imfrom “Good Morning BT” hosts with Bo Thompson and Beth Troutman in the morning, Vince Coakley and Pete Kaliner in the midday, and Brett Winterble and news reporter Scott Hamilton in the afternoon.” At iHeartMedia’s KFI, Los Angeles, where it was just after 3:00 pm, Neil Saavedra was live on the air. Program director Robin Bertolucci says, “We immediately went wall-to-wall covering the story. KFI’s Neil Saavedra was on the air doing his regular Saturday show, ‘The Fork Report,’ when it occurred, and he immediately switched to in-depth news coverage of the assassination attempt. KFI news had the latest and we provided ongoing updates for all of our LA iHeart properties and put up the story on all social platforms. KFI’s Gary Hoffmann came in and took over at 5:00 and we covered it wall-to-wall till 8:00 pm.” Bill Brady owns KFNX-AM, Phoenix andim happened to be on the air hosting his Saturday show when news broke. He tells TALKERS, “I was on the air ‘live’ Saturday afternoon. I began the show by saying, ‘This is a very different show than I normally do.  Today’s show deals with a very sensitive story. Our president was grazed by a bullet today in Butler County, Pennsylvania. A half an inch difference in the bullet’s path and this could have been an assassination. Others have been killed and wounded. There is much still to learn. Let’s try to make sense of imthis. It is not a day for politics.'” Salem Radio Network says, “Talk host Mike Gallagher raced to Salem studios in Tampa for a rare, two-hour live special broadcast covering this major breaking news story. Joining Gallagher were SRN’s Dr. Sebastian Gorka and Dennis Prager as well as Salem New York morning host Joe Piscopo and Salem Dallas morning host Mark Davis.  Former SRN host (and one-time GOP Presidential contender) Larry Elder also joined the broadcast, which fielded calls from listeners in New York, Texas, Mississippi, Georgia, Illinois andim many other states.” Obviously, the coverage of a news story of this magnitude spilled over into Sunday. WBEN, Buffalo brand manager Lisa Polizzi says, “We went almost all local on Sunday with David Bellavia in the morning, our ‘Hardline’ political show that included a former FBI agent, a former Buffalo police captain, and the Erie County GOP chair, as well as ‘Reese on the Radio’ taking local calls in the afternoon.”

Industry Views

SABO SEZ: Ratings Lessons from Dr. Ruth

By Walter Sabo
CEO, Sabo Media Action Partners
A.K.A. Walter M Sterling
Host, WPHT, Philadelphia – daily
Talk Media Network – Sundays

imDr. Ruth Westheimer holds the audience share record for 18-34s in New York.

When her first-ever radio show launched on WYNY-FM it was 15 minutes a week. She solicited letters. By the end of the second week, she had gotten over 1,000 letters.

General manager Dan Griffin put her on the air. Mitch Lebe had a good talk show and had booked Ruth as a guest… she was memorable! Betty Elam, public affairs director met her at a City College lecture. Everyone saw and felt the potential, but it was Mr. Griffin who came to me with the plan to hire Dr. Ruth. I was executive vice president in charge of the NBC FM stations and WYNY-FM was my responsibility. Being tactically and boldly irresponsible I said, “Yup, put her on.”

A few months later, Al Brady Law the next GM and Pete Salant expanded her show to two hours on Sunday nights taking live phone calls. Very quickly she got on the cover of PEOPLE, guested on the “Tonight Show” and became Dr. Ruth!

How did this happen? 

— Dan Griffin had been in the CIA. He was brilliant, fearless, and Catholic. I never heard him raise his voice or do anything without reasons and facts. My confidence in his judgement made a sex talk show easy to launch. He knew how to talk to humorless lawyers, advertisers, listeners and the NBC Standards and Practices department.

Dr Ruth’s world was fearless thanks to Dan Griffin. Amateur GMs would have panicked when she said, “blow job” and “vagina,” every week. Dan never blinked.

The underpinning of her success was the lack of fear. Management was fearless. She was fearless. Therefore, she could be authentic. Authenticity is rare, appealing, and always successful. Today, I’ve known talent beaten for making fun of Erin Andrews or posting a meme. How would that management have handled Dr. Ruth? They’d be passed out under the table. When listeners, lawyers, advertisers complain – that means it’s working!

Note GMs Griffin and Law were GOAT programmers who had never spent a second in sales.

— Dr. Ruth had two bullet wounds from her service in the Israeli army. She had no fear – of anything. This is key – she had no concerns about the comments of her psychologist peers or her private patients. Every other radio psychologist I’ve worked with were all concerned about their colleagues’ reactions to their radio work. Not Ruth. She maintained a listed private practice in Manhattan the rest of her life.

— She took direction. We gave her a few tips on how to take phone calls, how to pace a radio show. She embraced and enacted them all.

— Relentless promoter. Dr. Ruth was a self-made star. Every single day, at every meeting she pushed for more air time, press, appearances. She was happy to show up, do the heavy lifting, and work on every possible opportunity to grow the show. All whoopee parties were good news for Dr. Ruth. She launched two cable networks including Lifetime.

— She focused on the cross hairs of her expertise and the listeners’ interests. She never strayed from her knowledge and the listener’s expectations.

Dr. Ruth entered the Radio Hall of Fame without objection from anyone.

She received a purple heart from her service in the Israeli army.

And she was funny as heaven. Thank you, Dr. Ruth.

Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers.. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com.

Industry Views

Monday Memo: Are You Ready?

By Holland Cooke
Consultant

imNext month, as the school year begins in so many places, the listeners that local retailers want as customers transition back to their “normal” routines. Their tempo changes and builds to a holiday season climax. And we – and our advertisers – want to be their soundtrack.

WHO ARE “they?” Last week’s column described a useful exercise that fleshes-them-out and tees-up important imaging and content discussions worth having pre-Labor Day.

im

Off-air promotion (remember that?) merely says give-us-a-try. When they do, does what they hear deliver? And even with scant (or no) off-air promotion, much of what you can do to become more habit-forming costs nothing. As consultants do, I’m talking about “the fundamentals,” the blocking-and-tackling stuff.

Here’s the checklist of things you want to be listening for right now.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. He is the author of The Local Radio Advantage: Your 4-Week Tune-In Tune-Up and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

WABC, New York to Broadcast Live from RNC

WABC Radio and the Red Apple Audio Networks are broadcasting and streaming live from the Republican National Convention in Milwaukee today through Thursday. WABC says, “Throughout the day, WABC Radioim reporter James Flippin will capture the excitement from the convention floor with up-to-the-minute reports and on-the-spot interviews. WABC Radio host Jeanine Pirro will be attending the Convention and will stop by the WABC Radio Booth to share her views.” Company CEO John Catsimatidis adds, “This is an important time in America, and Americans want to know who will be the next president. As a trusted news and political source, it is our responsibility to provide WABC Radio listeners and our affiliated stations’ listeners vital information and insightful commentary live from the Republican National Convention.

Industry News

Jesse Kelly Show Joins WFLF, Orlando

The Premiere Networks nationally syndicated “Jesse Kelly Show” is being added to the program lineup atim iHeartMedia’s news/talk WFLF, Orlando, airing from 7:00 pm to 10:00 pm. iHeartMedia Orlando SVP of programming Ken Holiday states, “We are thrilled to welcome Jesse Kelly to WFLA Orlando! Starting Monday, July 15, Jesse will bring his unfiltered and unapologetic insights to our listeners. From history to politics to pizza, Jesse’s show has it all in a no-nonsense kind of way. Whether you’re a veteran like Jesse or just a good ol’ fashioned red-blooded American, the show has something for everyone.”

Ratings Takeaways

June 2024 PPM Ratings Takeaways – Part Four

imJune 2024 PPM Data – Information for Nielsen Audio’s June 2024 survey period (May 23 – June 19) has been released for Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford.

No share or rank thresholds are required to be included here.

DNA – DNA = Did Not Appear – Does Not Appear

Comparisons are May 2024 – June 2024 (6+). 

AUSTIN

News/Talk

KLBJ-AM 4.4 – 4.5, #7 – #8

KJCE .1 – DNA, #29 – DNA

News

None

Sports Talk

KBPA-HD2  1.0 – 1.0, #21 – #19

KVET-AM .6 – .7, #22 – #22

KTAE DNA – DNA, DNA – DNA

Public Radio News/Talk

KUT 6.1 – 4.9, #3 – #5

KUT-HD2 DNA – DNA, DNA – DNA   

Note: Public radio news/talk KUT posts a -1.2 (6.1 – 4.9), which is Austin’s largest (6+) May 2024 – June 2024 decrease.

RALEIGH

News/Talk

WTKK 8.3 – 8.6, #2  – #3

WPTF .4 – .5, #24 – #24

News

WRAL-HD3 .7 – .6, #19 – #21

Sports Talk

WCMC-FM 3.2 – 2.3, #12 – #14

WCMC-FM HD2 .1 – DNA, #25 – DNA

Public Radio News/Talk

WUNC 6.9 – 8.0, #5 – #4 

Notes: While public radio news/talk WUNC’s +1.1 (6.9 – 8.0) represents a tie for Raleigh’s largest (6+)May 2024 – June 2024 increase, sports talk WCMC-FM’s -.9 (3.2 – 2.3) is tied for the market’s largest (6+) May 2024 – June 2024 decrease.

INDIANAPOLIS

News/Talk

WIBC 6.9 – 7.5, #4 – #4

News

WOLT-HD2 .2 – .3, #22 – #22

Sports Talk

WIBC-HD2  3.5 – 2.9, #14 – #14

WNDE .1 – .3, #23 – #22

WXNT DNA – DNA, DNA – DNA

WFNI DNA – DNA, DNA – DNA

Public Radio News/Talk

WFYI 4.8 – 4.8, #9 – #8

MILWAUKEE 

News/Talk

WISN 12.1 – 12.5, tenth consecutive month at #1

WAUK DNA – .2, DNA – #22

WLIP .1 – .1, #26 – #27

WTMJ DNA – DNA, DNA – DNA (Brewers)

WGKB DNA – DNA, DNA – DNA  

News

None

Sports Talk

WRNW 2.1 – 1.9, #15 – #15

WOKY .3 – .2, #21 – #22

WSSP .2 – .1, #23 – #27

WKTI DNA – DNA, DNA – DNA

Public Radio News/Talk

WUWM 2.6 – 2.4, #14 – #14

WHAD-HD2 DNA – .1, DNA – #27

NASHVILLE

News/Talk

WWTN 6.5 – 5.5, #4 – #8

WLAC 1.6 – 1.0, #17 – #18

News

WNRQ-HD2 Black Information Network DNA – DNA, DNA – DNA

Sports Talk

WGFX 5.3 – 6.6, #9 – #3

WPRT 2.3 – 1.9, #16 – #16

Public Radio News/Talk

WPLN 3.1 – 2.9, #15 – #14

WPLN-HD3 Stream DNA – DNA, DNA – DNA

PROVIDENCE 

News/Talk

WPRO-AM 7.3 – 6.5, #4 – #5

WHJJ  1.2 – 1.1, #13 – #12

News

None

Sports Talk

WVEI 1.8 – 1.6, #10 – #10

WPRV .1 – .1, #19 – #18

WBZ-FM DNA – DNA, DNA – DNA

Public Radio News/Talk

WGBH 2.2 – 2.0, #8 – #8

WNPN 1.0 – 1.1, #15 – #12

WCAI .1 – .1, #19 – #18

NORFOLK

News/Talk

WNIS  2.4 – 2.2, #13 – #13

WGH-FM HD2  .1 – DNA, #24 – DNA

News

WNOH Black Information Network .3 – .3, #22 – #22

Sports Talk

WVSP 1.4 – .9, #16 – #19

WGH-AM .1 – .1, #24 – #25

Public Radio News/Talk

None 

JACKSONVILLE

News/Talk

WOKV-FM 8.7 – 9.4, #3 – #2

News

WJBT-HD2 Black Information Network .2 – .2, #22 – #20

Sports Talk

WOKV-AM .2 – .2, #22 – #20

Public Radio News/Talk

WJCT 2.8 – 1.9, #12 – #14

WEST PALM BEACH

News/Talk

WFTL 2.6 – 2.1, #9 – #9

WJNO 1.2 – 1.6, #13 – #13

WZZR 1.0 – 1.3 #14 – #14

News

None

Sports Talk

WMEN .5 – .4, #16 – #16

WBZT .3 – .4, #18 – #16

Public Radio News/Talk

WLRN 2.2 – 2.9, #11 – #8

WLRN-HD2 Stream DNA – DNA, DNA – DNA    

GREENSBORO

News/Talk

WPTI 3.7 – 3.5 #10 – #11

News

None

Sports Talk

None

Public Radio News/Talk

WFDD 4.2 – 4.3, #9 – #8

WUNC 2.1 – 1.9, #12 – #14

MEMPHIS

News/Talk

WREC 1.4 – 2.7, #10 – #7

KWAM .5 – .4, #12 – #12

News

WJMS-HD2 Black Information Network DNA – DNA, DNA – DNA

Sports Talk

WMFS 2.6 – 2.7, #7 – #7

WMC-AM .3 – .4, #13 – #12

WMFS Stream .2 – .4, #14 – #12 

Public Radio News/Talk

WKNO 1.0 – .5, #11 – #11

WKNO-HD2  DNA – DNA, DNA – DNA

Note: News/talk WREC’s +1.3 (1.4 – 2.7) constitutes Memphis’ largest (6+) May 2024 – June 2024 increase.

HARTFORD

News/Talk

WTIC-AM 4.2 – 4.4, #8 – #8

WDRC-AM 1.2 – 1.7, #16 – #15

WPOP .2 – .2, #20 – #20

WTIC-AM Stream .2 – .2, #20 – #20

News

None

Sports Talk

WUCS 1.5 – 1.1, #15 – #16

Public Radio News/Talk

WNPR 6.4 – 5.7, #5 – #6

WFCR .4 – .6, #19 – #17 

Notes: Public radio news/talk WNPR’s -.7 (6.4 – 5.7) represents a tie for Hartford’s largest (6+) May 2024 – June 2024 decrease. 

Mike.Kinosian@gmail.com

Industry News

WGN, Chicago Adds Frank Morano for Overnights

The Red Apple Audio Network syndicated program “The Other Side of Midnight with Frank Morano” isim added to the program schedule at Nexstar Media’s WGN, Chicago beginning Monday (7/15). WGN Radio VP and general manager Mary Sandberg Boyle says, “‘The Other Side of Midnight with Frank Morano’ is engaging, creative, and lively – a trifecta not often found in late night radio shows.”

Industry News

Stefan Jones Promoted to President of USRN

Gemini XIII announces that Stefan Jones is promoted to president of United Stations Radio Networks. Gemini XIII CEO Spencer Brown states, “We are incredibly excited to elevate Stefan Jones to this position.im His expertise, passion, and approach align perfectly with our mission to deliver exceptional audio content and services.” In his new role, Jones will oversee all aspects of USRN’s operations, including programming, services, affiliate relations, and affiliate sales. He will continue to work closely with the talented team at USRN and parent company Gemini XIII to develop innovative strategies that enhance the network’s offerings and drive value for its affiliates and partners.

Ratings Takeaways

June 2024 PPM Ratings Takeaways – Part Three

imJune 2024 PPM Data – Information for Nielsen Audio’s June 2024 ratings period (May 23 – June 19) has been released for Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus.

No share or rank thresholds are required to be included here.

DNA – DNA = Did Not Appear – Does Not Appear

Comparisons are May 2024 – June 2024 (6+).

PORTLAND

News/Talk

KXL 5.8 – 5.0, #2 – #5

KEX 1.7 – 1.8, #20 – #18

KUFO .7 – .7, #24 – #23

KPAM .3 – .3, #31 – #31

News

None

Sports Talk

KXTG 1.2 – 1.1, #21 – #21

KFXX 1.0 – 1.1, #22 – #21

KPOJ .4 – .4, #26 – #26

KMTT .2 – .2, #33 – #33

KFXX Stream  .1 – DNA, #36 – DNA

Public Radio News/Talk

KOPB 5.0 – 5.3, #5 – #3

KOPB Stream  1.0 – .7, #22 – #23

CHARLOTTE

News/Talk

WBT 4.7– 5.0, #7 – #5

News

WRFX-HD2 Black Information Network .1 – .1, #23 – #24

Sports Talk

WFNZ-FM 3.7 – 3.0, #10 – #14

WSOC-HD3 DNA – DNA, DNA – DNA

Public Radio News/Talk

WFAE 3.4 – 2.9, #12 – #15

WNSC .7 – .7, #21 – #21

WFAE-HD3 DNA – DNA, DNA – DNA

SAN ANTONIO

News/Talk

WOAI 2.8– 3.1, #13 – #13

KTSA 1.9 – 1.4, #19 – #22

News

None

Sports Talk

KTFM 1.4 – 1.2, #21 – #23

KTKR .5 – .4, #29 – #28

KZDC .4 – .4, #31 – #28

Public Radio News/Talk

KSTX 2.1 – 2.4, #17 – #16 

SACRAMENTO

News/Talk

KFBK 8.0 – 7.2 #2 – #3

KSTE-AM 2.5 – 2.3, #15 – #15

KSAC-AM 1.0 – .6, #21 – #26

News

None

Sports Talk

KHTK .9 – 1.0, #23 – #21

KIFM 1.0 – .8, #21 – #23

KIFM Stream  DNA – .1, DNA – #30 

Public Radio News/Talk

KXJZ 3. 6 – 3.1, #10 – #11

KQEI .2 – .3, #28 – #28

KQED .1 – .1, #30 – #30

KUOP DNA – DNA, DNA – DNA

PITTSBURGH

News/Talk

KDKA-AM 4.6 – 4.5, #9 – #8

KDKA-AM Stream  .3 – .5, #18 – #18

News

None

Sports Talk

KDKA-FM (Pirates) 7.8 – 7.0, #3 – #5

KDKA-FM Stream (Pirates) .3 – .3, #18 – #19

WBGG .1 – DNA, #20 – DNA

Public Radio News/Talk

WESA 4.7 – 3.2, #8 – #10      

Note: Public radio news/talk WESA’s -1.5 (4.7 – 3.2) represents Pittsburgh’s largest (6+) May 2024 – June 2024 decrease.

SALT LAKE CITY

News/Talk

KSL-AM/FM 4.9 – 6.1, #4 – #2

KNRS-AM/FM 3.1 – 3.1, #14 – #12

KKAT .1 – .1, #27 – #27

News

None

Sports Talk

KALL 1.2 – .5, #22 – #24

KZNS-FM .7 – .5, #25 – #24

KZNS-AM .3 – .1, #26 – #27

KZNS-AM Stream  DNA – DNA, DNA – DNA

KZNS-FM Stream  DNA – DNA, DNA – DNA

KOVO DNA – DNA, DNA – DNA

Public Radio News/Talk

KUER 3.6 – 2.5, #12 – #17

KBYU-HD2 Stream  .1 – .1, #27 – #27

KUMT .1 – .1, #27 – #27    

Note: News/talk KSL’s +1.2 (4.9 – 6.1) represents Salt Lake City’s largest (6+) May 2024 – June 2024 increase.

LAS VEGAS

News/Talk

KMXB-HD3 1.7– 1.8, #22 – #20

KXNT .2 – .4, #33 – #31

KMZQ .1 – .3, #37 – #34

KXNT Stream DNA – DNA, DNA – DNA

News

None

Sports Talk

KWWN .5 – .4, #28 – #31

KKGK .3 – .3, #29 – #34

KRLV .1 – .3, #37 – #34

KENO .1 – DNA, #37 – DNA

Public Radio News/Talk

KNPR 1.5 – 1.3, #24 – #23

ORLANDO

News/Talk

WTKS 5.1 – 5.6, #7 – #5

WDBO 3.7 – 3.6, #10 – #10

WFLF .8 – .8, #19 – #18

WFYY .5 – .5, #21 – #21

WFYY-HD3 DNA – DNA, DNA – DNA

News

None

Sports Talk

WYGM 1.0 – .8, #17 – #18

WDYZ DNA – .1, DNA – #25

WOCL-HD2 DNA – DNA, DNA – DNA

Public Radio News/Talk

WMFE DNA – 2.0, DNA – #14

WMFV 1.8 – DNA, #16 – DNA

CINCINNATI

News/Talk

WLW 11.8 – 10.3, #2 – #2 (Reds)

WKRC 6.1 – 5.4, #5 – #6

News

None

Sports Talk

WCKY .8 – .6, #19 – #20

WSAI .4 – .4, #21 – #21

Public Radio News/Talk

WVXU 3.2 – 3.4, #10 – #9   

Note: News/talk WLW’s -1.5 (11.8 – 10.3) represents Cincinnati’s largest (6+) May 2024 – June 2024 decrease.

CLEVELAND

News/Talk

WTAM 7.4 – 7.0, #5 – #5 (Guardians)

News

WMMS-HD2 Black Information Network .1 – DNA, #23 – DNA

Sports Talk

WKRK 4.8 – 4.4, #10 – #10

WKRK Stream 1.0 – .6, #19 – #19

WARF .1 – .1, #23 – #24

Public Radio News/Talk

WKSU 5.5 – 6.6, #7 – #6

WKSU-HD4 DNA – DNA, DNA – DNA   

Note: Public radio news/talk WKSU’s +1.1 (5.5 – 6.6) represents Cleveland’s largest (6+) May 2024 – June 2024 increase.

KANSAS CITY

News/Talk

KMBZ-FM 5.4 – 5.5, #4 – #4

KCMO-AM 1.5 – 1.7, #17 – #17

KMBZ-AM 1.3 – 1.2, #18 – #20

KMBZ-FM Stream 1.3 – 1.0, #18 – #23

KCMO-AM Stream DNA – DNA, DNA – DNA

KMBZ-FM HD2 DNA – DNA, DNA – DNA

News

None

Sports Talk

KCSP 3.3 – 3.2, #11 – #10 (Royals)

KCSP Stream  1.1 – 1.0, #21 – #23 (Royals)

KWOD DNA – DNA, DNA – DNA

Public Radio News/Talk

KCUR 2.3 – 2.2, #15 – #16

KANU-HD2 DNA – DNA, DNA – DNA

COLUMBUS

News/Talk

WTVN 5.5 – 5.2, #6 – #6    

News

Black Information Network WYTS DNA – DNA, DNA – DNA

Sports Talk

WBNS-FM 7.8 – 7.8, #2 – #2

WBNS-AM .4 – .1, #21 #22

WMNI .1 – .1, #23 – #22

WBNS-FM HD2 DNA – DNA, DNA – DNA

Public Radio News/Talk

WOSU 5.4 – 4.6, #7 – #7

Up next: June 2024 overviews for Austin; Raleigh; Indianapolis; Milwaukee; Nashville; Providence; Norfolk; Jacksonville; West Palm Beach; Greensboro; Memphis; and Hartford. 

Mike.Kinosian@gmail.com