Industry News

TALKERS to Present Webinar on Protection Against Ransomware and Other Cyber Attacks for Radio Stations and Media Companies

Ransomware, the most common cyberattack, occurs worldwide more than 37,000 times each hour and the “Business Email Compromise,” a common scam targeting companies, is attempted approximately 156,000 times each day. The cost of these attacks is huge financially, but the losses due to scams and cyberattacks extend far beyond the funds stolen or required to remedy the problems after they occur. Downtime, data depletion, extortion demands, funds stolen by scams, reputation damage, and loss of intellectual property are all sources of extreme damage to media companies and radio stations which can be even worse when you factor in possible legal liability for failure to comply with proper cybersecurity standards. Radio and media companies, large and small, have been particularly hard hit by this growing criminal activity in recent years.

TALKERS, in conjunction with Scamicide (www.scamicide.com), is presenting an exclusive webinar forim radio and media company personnel focusing on where broadcasters are vulnerable and steps that should be taken to become more secure as well as comply with federal regulations. The 90-minute webinar will take place on Friday, October 20 at 2:00 pm ET.

This information-packed session will be conducted by Scamicide founder and TALKERS legal editor Steven J.J. Weisman, Esq. According to Weisman, “When it comes to the danger radio stations and media companies face from scams and cyberattacks, things aren’t as bad as you think. They are far worse.”

Weisman continues, “Your companies are further vulnerable through the many ‘Internet of Things’ devices, such as your internet connected copier and other devices, remote workers and third-party vendors, all of which become attack vectors. Making the situation even worse is the business model of sophisticated cybercriminals who sell and lease on the ‘Dark Web’ the complex malware they create to less sophisticated cybercriminals and now, through AI and deep fakes, cyberattacks and scams have become more effective.”

Steve Weisman is an attorney and a college professor at Bentley University in Boston where he teaches White Collar Crime and Media Law. He’s a prolific author and one of the country’s leading experts in scams, identity theft, and cybersecurity. Scamicide, which he founded, provides daily updated information about the latest scams, identity theft schemes and cybersecurity developments. Scamicide was named by The New York Times as one of the three best sources of information regarding COVID-related scams. Weisman is a frequent speaker and consultant regarding scams, identity theft, and cybersecurity. He was a consultant in an Equifax data breach class action and more recently advised Meta in regard to scams related to its WhatsApp app.

The cost of attending the webinar is $149 per person. Broadcasters can register by phone only with credit card. To register, call Barbara Kurland at 413-565-5413 or email info@talkers.com to receive a quick response.

Industry Views

In Pursuit of Younger Demos

By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, “Sterling On Sunday”
Talk Media Network

imThe persistent liability of most talk stations is that they attract a high percentage of listeners over the age of 65. Consider that many of those older listeners are attracted to radio shows that are talking for companionship and comfort.

There are simple, tested techniques to incorporate in an on-air presentation that will appeal to a younger listener. If put on the air these tips will also enhance a station’s PPM results.

— Bumper music is unnecessary, it makes breaks seem longer. If it is necessary to use bumper music it should have been recorded after the year 2000. 2000 was obviously 23 years ago. A 35-year-old was 12 in 2000.

— Young people are busy with work, kids, life. They are attracted to radio that matches their pace. The shorter the calls, the younger the callers will be. DO NOT thank callers for holding on – that’s a screener’s job. Thank a caller for holding on and you signal that it takes a long time to get on the air. Busy people won’t call to be put on hold!

— The editorial page of any newspaper has the lowest readership. Comics, horoscope, and entertainment have the highest. Quote the editorial page and you’ll wake up grandpa and scare away the new mom. Did you know Taylor Swift has a new boyfriend?

— Everyone is attracted to mirrors of their lives. We engage with people who have similar problems with their kids, in-laws, jobs, money, car. How would you make a friend at a party? Those techniques will work for you on the air. What did your mother tell you about party talk? “Don’t talk about politics or religion, talk about the weather and the shrimp”

— The easiest way to attract younger listeners and repel older listeners is to play music on the weekend. Targeted, researched music that appeals to the exact audience age you covet. WABC features several music shows on the weekend. Sabo Media’s charter clients include “New Jersey 101.5” and “Real Radio Orlando” They air music all weekend, talk all week.

BONUS: Music on the weekend puts a station on concert, movie, music, club, and bar buys!

Just like a music station, a talk station must present a consistent package of entertainment, topics, news stories, music selection, production elements must appeal to your target listener. No wavering.

im

Above is a picture of two of Sterling On Sunday’s loyal listeners. Steven and Casandra of Burlington, NJ. Steven owns the bakery, Casandra works there and is a junior in college.

Walter Sabo founded Sabo Media to work with innovative media companies such as RKO, SiriusXM Satellite Radio, PARADE magazine, Pegasus, Apollo Advisers and others. He produces and hosts the successful talk show, Sterling On Sunday. Last Sunday the topics included how to know what’s in the custard in donuts.www.waltersterlingshow.com. Walter Sabo can be emailed at walter@sabomedia.com.

Industry News

Maggie Gray and Andrew Perloff Named Morning Show at CBS Sports Radio

Audacy announces that Maggie Gray and Andrew Perloff are hosts of the new morning show on the CBS Sports Radio network as they move from afternoons to 6:00 am to 10:00 am daily beginning October 2. Gray spent three years as midday co-host at the company’s WFAN, New York and joinedim CBS Sports Radio in 2021. She’s also an analyst for SNY, appearing on “Baseball Night in New York.” Perloff joined CBS Sports Radio in 2022 after 13 years with “The Dan Patrick Show” where he earned the nickname “McLovin.” CBS Sports Radio brand manager Spike Eskin says, “Maggie and Perloff are going to be awesome in the morning. The way the show has grown and evolved over the last couple of years is so exciting, and we’re really looking forward to bringing their special mix of opinions, interviews and fun to the morning.”

Industry News

KMJ-AM/FM, Fresno Raises $620,000 for Central California Food Bank

im

Pictured above at last Friday’s 10th annual KMJ’s Feeding Families Fund Drive is station news anchor Liz Kern (left) and station talk host Ray Appleton – with his dog Elvis (right). The Cumulus Media news/talk station helped raise $620,000 for the Central California Food Bank. In the last decade, KMJ’s Feeding Families Fund Drive has raised a total of over $4.4 million to help feed area families in need. The fundraiser is conducted every year in partnership with the Musson family at agribusiness firm GAR Bennett, which very generously matches 50% of the total funds raised through the drive.

Industry Views

Pending Business: Demo Talk

By Steve Lapa
Lapcom Communications Corp
President

imAttention news/talk radio sellers! Get ready to meet your new best friend… and it is not who you think it is.

Take a guess. Could it be a mega budget opening up from an advertiser targeting 55+?

No. How about your closest competitor admitting defeat and conceding it no longer makes sense to compete?

Close, but this could be better. This is the part where your new best friend becomes such a giant ally, making your demographic pitch so valid, you are left stone-cold speechless. This is where “The Golden Bachelor” answers the double “Jeopardy” question and you could become the next Ken Jennings of news/talk radio ad sales. Give up? Here is the story line.

The New York Times article “TV Networks’ Last Best Hope: Boomers” saluted, validated, recognized, and just about honored the news/talk radio 55+ audience value proposition. We could be talking about a new day for news/talk radio sellers.

When the highly resourced sales teams from linear network TV begin telling the same demographic value story that news/talk radio sellers have been telling forever, well then, it is time to start popping the champagne in your local sales department.

It seems that linear network TV programmers are finally conceding the 60+ audience is the remaining core audience for your favorite network television programs. According to the article, franchise programs like “Grey’s Anatomy,” and “The Voice” have median viewers over 64. Wait, what? Dr. Meredith Grey and the crew at Seattle Mercy are now appealing to seniors? It may have taken 400+ episodes, but the last man standing is indeed grey! The sellers at NBC, ABC, CBS, and FOX could start singing from the same demographic page as news/talk sellers and the harmonics are sounding wonderful.

Please don’t be silly enough to think this will ever get truly competitive. No friends, this is where everyone wins if the selling stays at the value level. Media habits are changing at mach 4 speed, and nobody knows the change part of the business better than the terrestrial radio business. From fragmentation to consolidation, we’ve seen it all. Is the best yet to come?

Smart radio sales teams will embrace this opportunity. Do you still pitch the “older demo” value proposition with the anecdotal Grace Slick is 83, Mick Jagger is 80, and Elton John is 76? Time to start talking about the scene where 70-year-old Jerry Seinfeld says to 74-year-old Kramer, “I’m movin’ to Florida! You comin’ with me or not?”

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry News

WWO: Why AM/FM Radio is a Great Place to Promote Podcasts

This week’s Cumulus Media | Westwood One Audio Active Group blog investigates the connection between AM/FM radio listening and podcast listening and concludes that “a majority of the podcast audience also listens to AM/FM radio and vice versa.” It reports that Edison Research’s Infinite Dial study reveals that of the weekly AM/FM radio audience 45% listen to podcasts weekly, 55% listen to podcastsim monthly, and 77% have ever listened to podcasts. “All of this podcast and AM/FM radio audience duplication means there are great cross-promotion opportunities.” Among the podcast audience, over half the ad-supported time spent goes to podcasts themselves at a 53% share. AM/FM radio follows with a 37% share. Distantly following are ad-supported SiriusXM (4%), ad-supported Spotify (3%), and ad-supported Pandora (3%). Additionally, MARU/Matchbox was commissioned to study Cumulus Media radio listeners who listened for at least an hour to stations in Dallas, Chicago, Detroit, San Francisco and Atlanta and were exposed to promos for eight Cumulus Podcast Network podcast titles. Overall, 54% of the Cumulus radio audience were aware of the eight Cumulus Podcast Network podcasts. A much larger promotion of heavy AM/FM radio listeners (67%) were aware of the podcast titles, and a whopping 75% of the heavy AM/FM radio streaming audience were aware of the podcast titles. Read the blog here.

Industry Views

Monday Memo: Sell Yourself a Schedule

By Holland Cooke
Consultant

imI asked my pal, longtime radio seller, now retired: “How often were you asked, ‘How much would you charge for ONE commercial?’”

“Many times!” he guffawed. “I told ‘em ‘Keep your money! It won’t work!’” And he would explain to the prospect that repetition is the key to radio advertising.

Pitch like your happiest advertisers

Smart reps schedule commercial flights using the Radio Advertising Bureau’s Optimum Effective Scheduling formula (OES), because “message retention and recall begins after three exposures.”

Don’t stop there. I don’t know WHEN I’ll need to buy a tire, but when that next nail finds me, I know WHERE I will buy, because that retailer advertises enough to own “tires” in my mind. Purchasing a whole car is more foreseeable, and I’ve read that it takes many buyers 90 days to pull the trigger. So, if the copy is just right, always-on always works.

Programmers: Are you selling your station, on its own air, with the frequency we preach to clients? And – no matter how often you freshen your imaging – is the benefit statement as consistent as the many ways “Liberty-Liberty-Libbberty” assures us “you only pay for what you need?”

im

Sales 101: “Your best prospect is…”

Say it with me: “…an existing customer.”

To be clear: Nothing you say on-air will add cume, because the only people who hear your imaging are already listening.

Hey, who wouldn’t want a bigger budget for billboards over the Interstate? But it’s…the Interstate. Many who give it a glance (at most) don’t even live here. Some of those who do might give you a try. And whether they do or whether they don’t, there’s very little you can do to keep them sitting in a parked car, listening. So how can we invite them back more often?

Tip: On-hour news appointments, “a quick [name of network] update, throughout your busy day” as the world we live in has listeners wondering “What NEXT???” This is increasingly useful for music stations, with music now commoditized by non-broadcast competitors.

Rip me off

On-air promos accomplish three things:

— Defining the station, labeling your button in the listener’s mind.

— Asking for more occasions of listening, thus the newscast tip above.

— Listeners REMEMBER having-listened. Not just opportune in diary markets, where we want diarykeepers to round-up. 😉 In PPM markets, awareness drives use. So, in both cases, ratings are a memory test. And this matters even if you don’t subscribe to ratings, because advertisers need prospects to hear that tire commercial multiple times.

So, it’s worth your time to review all imaging and promos now airing. Of each piece, ask yourself: What does this accomplish? Does this convey why/when/how the listener should/can listen more often?

To hear 21 examples of imaging work I’ve done for client stations, click “DO listeners understand why to spend more time with you?” at HollandCooke.com

OK…ONE exception…

I asked my bud, who sold a lotta radio for a lotta years: “What if the request to buy ONE commercial was a pop-the-question surprise, to air when the hopeful groom knew she would be listening?”

“Ka-CHING!” he winked, “and I’d nick him good! You know what that ring cost?”

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and “Your Trusted Voice: How to Attract New Clients More Efficiently than Competitors Who Spend a Fortune on Advertising.” Follow HC on Twitter @HollandCooke

Industry News

Beasley Media Group Launches Podcast Radio U.S. Format in Four Markets

Beasley Media Group is partnering with Podcast Radio and KMG Networks for a new “podcast multiplatform radio format in four regions across the company.” Beasley says this unique format will be available to listeners via broadcast on WCSX-HD2/W228CJ, Detroit “Podcast Radio Detroit”; WJBR-AM, Tampa (formerly WHFS-AM) “Podcast Radio Tampa Bay”; WSOC-HD3/W234BY, Charlotte “Podcast Radio Carolinas”; and WXKB-HD2/W243BM, Fort Myers & W268AH/W286AK, Naples, Florida “Podcast Radioim Southwest Florida.” The stations can also be streamed and consumed as podcasts via PodcastRadioUS.com. Podcast Radio states, “Podcast Radio features live ‘Podjocks’, including former KROQ-FM, Los Angeles personality and legendary Radio Hall of Famer Gene ‘Bean’ Baxter. The format will showcase the very best produced and popular podcasts from the United States and all over the world, including audio content from TedAudio (TedTalk), Wondery, Evergreen, Corus, and more! The initiative with Beasley is the first of its kind for the company in the United States. The format will be offered to radio stations and groups on a network/barter basis via KMG Networks. AdLarge Media has been selected to facilitate the network advertising sales.” Beasley Media Group chief content officer Justin Chase says, “Podcast Radio is an idea that Caroline Beasley and our team have been thinking about and researching for years and we’re excited to be the first to launch this format in the United States. This concept has been highly successful for Gerry [Edwards] and his team in the United Kingdom, and we believe our audience will fall in love with the Podcast Radio U.S. version we present on our stations.”

Industry News

Triton Digital Releases August Podcast Ranker

Triton Digital’s ranker of the top U.S. podcasts for August (July 31 – Sept. 3) based on weekly average downloads has been released and not much has changed in the top ranks. NPR’s “NPR News Now” remains ranked #1, followed by audiochuck’s “Crime Junkie” at #2, and NBCUniversal New Group’sim “Dateline NBC” at #3. Radio related podcasts in the top 25 of this ranker include: Cumulus Podcast Network’s “The Dan Bongino Show” at #7, Cumulus Podcast Network’s “Mark Levin Podcast” rising four spots to #19, and Salem Podcast Network’s “The Charlie Kirk Show” at #22. Just as it did last month, Triton notes that Cumulus experienced data collection issues with the Daily Wire shows (such as “The Ben Shapiro Show” which ranked #3 in the June report) during this period. See the August ranker here.

Industry News

Outkick Unique Viewers Up 9%

According to data from Comscore, multimedia sports platform OutKick delivered 20 million total multiplatform minutes and 19 million total multiplatform views during the August 2023 period. The platformim also saw 5.2 million total multiplatform unique viewers, up 9% year over year. Outkick founder (and co-host of the Premiere Networks nationally syndicated “Clay Travis and Buck Sexton Show”) Clay Travis says, “OutKick’s growth continues to spotlight our cutting-edge content and fearless talent. I’m excited for what’s to come especially with college football and NFL in full swing.”

Industry News

FOX Sports Radio Unveils “Overpromised with Covino & Rich” Video Podcast

FOX Sports Radio is debuting a new, weekly video series and podcast starring Steve Covino and Rich Davis called, “Overpromised with Covino & Rich.” The duo hosts the daily afternoon program on the FSRim network, and this new project takes the audience “on a wild ride through the hottest headlines, trends, and debates that didn’t quite make it onto their daily radio show.” New episodes are posted Wednesdays on FOX Sports Radio’s YouTube page, and the podcast is available on iHeartRadio and everywhere podcasts are heard.

Industry News

LABF Announces 2023 Giants of Broadcasting & Electronic Arts

The Library of American Broadcasting Foundation (LABF) announces the industry leaders it will recognize during the 2023 Giants of Broadcasting & Electronic Arts luncheon and awards ceremony in New York on November 14. They are: Caroline Beasley, CEO, Beasley Media Group; Wolf Blitzer,im anchor, “The Situation Room,” CNN; Juju Chang, co-anchor, “Nightline,” ABC News; David E. Kennedy, co-founder & managing director, Aspire Ventures LLC; Eric Shanks, CEO & executive producer, FOX Sports; Valari Dobson Staab, chairman, NBCUniversal Local; and Nina Totenberg, correspondent, legal affairs, NPR. To date, LABF has honored more than 200 leaders in broadcasting since the event’s inception in 2003. Net proceeds from the luncheon will support the preservation and expansion of the Library of American Broadcasting collection, which is curated at the University of Maryland.

Industry News

New Episode of “Sound, Sobriety & Success” Drops

Benztown + McVay Media Podcast Networks announces the release of the latest episode of the “Sound, Sobriety & Success” podcast, hosted by rock journalist Matt Pinfield and featuring guest Slim Jim Phantom, drummer for the Stray Cats.  In this episode, Phantom shares how the Stray Cats made it big, how he decided to go sober, and how he lives the rockabilly lifestyle.

Industry News

Beasley Suspends Anthony Gargano; Sues Over His Role in PHLY

The Philadelphia Inquirer is reporting that Beasley Media Group has suspended WPEN-FM, Philadelphia “97.3 The Fanatic” morning host Anthony Gargano – who’s been off the air since September 12 – for his role in launching the new Philadelphia-centric digital sports platform PHLY. Beasley is also suing Garganoim for violation of his contract for working with the upstart platform that promoted Gargano as “coming soon” at its launch last week. PHLY is operated by the ALLCITY Network. The Inquirer reports, “Beasley said Gargano told ‘The Fanatic’ on Sept. 11, less than 24 hours before PHLY launched, that he intended to continue hosting his show while also accepting employment with the new sports outlet, where among other things he would write articles and appear on podcasts.” Beasley says that is in violation of his contract that runs through October of 2024, which states he is “prohibited from providing services to a competing business while he is employed by Beasley.” Read the Inquirer piece here.

Industry News

Audacy Promotes Drew Anderssen to VP of News/Talk Formats

“Newsradio 1080” KRLD-AM, Dallas and Texas State Networks brand manager Drew Anderssen is promoted to vice president to lead brand and format strategy and execution for Audacy’s news/talkim stations. He will continue to serve as brand manager for KRLD. Anderssen joined Audacy in May of 2022 after serving with Cox Media Group for 24 years in markets including Atlanta, Orlando and Tulsa. Audacy EVP and head of programming Jeff Sottolano states, “Drew is an experienced leader with bold ideas for the future of the news/talk format. With his proven expertise, we are confident that Drew will lead the way in shaping our brand and format strategy, delivering exceptional content and driving continued success for our local brands and our digital platforms.”

Industry Views

Monday Memo: Why Not Just Podcast?

By Holland Cooke
Consultant

imI’m occasionally asked this by attorneys, real estate agents, personal finance advisors, and other local retail service professionals who are disappointed with results they’re getting from hosting weekend ask-the-expert call-in shows.

The Good News: Anyone can podcast.
The Bad News: Anyone can podcast.

That’s evident from the way many podcasts sound, without the planning and polish of a broadcast-quality presentation that demonstrates your expertise and comforting counsel.

So here’s Part 2 of the 2-part series that began here last week: Yes, DO podcast. Data from respected Edison Research demonstrates that podcasting attained “mainstream media” status back in 2016. So do accommodate your prospective clients’ appetite for on-demand media.

im

But who will know your podcast…exists? Lots of radio listeners and social media followers…IF the podcast is part of a coordinated multi-platform marketing strategy. A well-executed, well-promoted weekend show is the hub. Picture an octopus. The torso is the radio show. Appendages include podcasts – both whole hours on-demand and “snack-size” single topic solutions – and aircheck clips linked from social media posts, informative blog posts about issues callers raise, E-newsletter, etc.

Said another way: If the weekend show is a stand-alone, return-on-investment for brokering those hours can be dubious.

And – unlike hobbyist-sounding podcasters self-publishing in obscurity – you’re “real” because you’re on radio.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download. Follow HC on Twitter @HollandCooke

Industry News

TALKERS News Notes

The Minneapolis Star-Tribune reports that the NBA’s Timberwolves will not renew their deal with Audacy’s WCCO-AM for the team’s game broadcasts beginning with this 23-24 season. Team spokeswoman Sara Perez states, “We appreciated our partnership with WCCO and the radio broadcast opportunities we were able to accomplish with them. However, we are looking forward to announcing a new radio broadcast partnership in the weeks to come.”

FOX News Channel chief political anchor Bret Baier will present an exclusive interview with Saudi Arabia’s Crown Prince Mohammed bin Salman on his “Special Report” program on September 20 at 6:00 pm ET. This is bin Salman’s first interview with a major American news network since 2019. FNC says, “The pre-taped, no-holds-barred interview will cover a range of topics about the future of the kingdom and relations with the United States. Baier will anchor “Special Report” from Saudi Arabia on September 19 and 20 and present a behind-the-scenes look at the kingdom, conducting adjacent interviews with other Saudi officials as well.

Industry News

Bill Davis Named VP of Sales for iHeartMedia Chicago

iHeartMedia appoints Bill Davis vice president of sales for the Chicago Region, effective immediately. The Chicago market includes WMFN-AM, Black Information Network and seven music brands. Davis returns toim iHeartMedia Chicago where he previously served as director of national sales after having served most recently with TelevisaUnivision Chicago. He began his radio sales career with WTOP-AM and WASH-FM in Washington, DC. iHeartMedia Chicago SVP of sales Adam Kurtz says, “Bill’s media experience, specifically in the Chicago market, will undoubtedly contribute to the continued growth of our team. I am looking forward to working with him to achieve maximum revenue success.”

Industry News

TALKERS News Notes

Compass Media Networks kicked off year 15 of college football coverage this month that’s part of its 16-game CFB schedule. Compass SVP and general manager for sports Michelle Salvatore states, “There is nothing quite like the fan frenzy and pageantry of the college game day experience. Each week Compass Media Networks brings our national audience the absolute best matchups from the Power 5. We cannot wait to broadcast #5 LSU at Mississippi State this weekend!”

Art Vuolo of Vuolo Video shot video of the flip of WFDF, Detroit to news/talk on September 5. The video includes a history of the 910 AM frequency in the market and its most recent programming under owner Kevin Adell’s Adell Media. See the video here.

Industry News

Report: WPEN-FM, Philadelphia’s Anthony Gargano in “Contractual Situation”

According to a story by Kevin Kinkead at Crossing Broad, it appears WPEN-FM, Philadelphia “The Fanatic” morning drive host Anthony Gargano is dealing with a contractual situation with employer Beasley Media Group after ALLCITY announced the lineup for its soon-to-debut digital sports platformim PHLY and Gargano is promoted as part of it. See the X video ALLCITY released on Tuesday (9/12) here. It’s likely Gargano has some sort of non-compete in his contract that would prevent him from being part of the new venture, at least immediately. ALLCITY CEO Brandon Spano is quoted in the Philly Inquirer saying, “At the moment, we are trying to determine exactly what that involvement looks like as we navigate his contractual situation with the Beasley Media Group. What we can promise is that Anthony will be involved in many aspects of the network and at some point, fans will be able to watch him and listen to him on PHLY.” See the Crossing Broad piece here.

Industry News

TALKERS News Notes

Hillsdale College announces that its students claimed six spots as finalists for the College Broadcasters, Inc Awards, the winners of which will be announced in October at the CBI convention in Orlando. Scott Bertram is general manager of the school’s WRFH. He says, “I’m very proud of our students for their well-deserved recognition. This is the largest number of CBI finalists in Hillsdale history, and is a testament to the quality work produced by our students.”

C-SPAN announces that Altice USA chairman and CEO Dennis Mathew joins the C-SPAN board of directors, succeeding Altice USA’s former CEO Dexter Goei. A veteran of the telecommunications industry, Mathew joined Altice USA in late 2022 from Comcast, where he spent 17 years in senior corporate and leadership positions.

Warner Bros. Unscripted Television, in association with Telepictures, and Audacy announce the new program, “Extra: The Podcast,” a weekly podcast from the Emmy Award-winning TV show “Extra” as it enters its 30th season. “Extra: The Podcast” will cover the week’s major headlines as well as extended versions of “Extra’s” biggest interviews with no time limit, allowing listeners to hear the raw conversations that go even more in-depth and feature moments that didn’t make the TV show.

Premiere Networks and Amy Brown announce the addition of “What’s God Got To Do With It?” hosted by Leanne Ellington to The Amy Brown Podcast Network. The weekly podcast features “self-image scientist, best-selling author and internationally sought-after speaker Leanne Ellington using her own experience to guide listeners who want to discover their spiritual path and connect with a higher power in a forum that builds confidence and offers support.”

Industry News

The Damning Myth of Spoken Word Radio: High Time Spent Listening (TSA) and Low Cume

By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, “Sterling On Sunday”
Talk Media Network

imDependency upon a PPM panel to deliver high time spent listening is a bad business model. Would you rather count on one person listening for one hour or four people listening for 15 minutes? Right.

A good music format program director knows exactly how to program talk radio in a PPM environment. Oddly, when a music programmer has the privilege of programming a talk station they seem to forget all of their programming knowledge. Both formats are measured by exactly the same technology and therefore if it “works” in music, it works in talk.

The reason “New Jersey 101.5” quickly became the highest cuming FM talk station in the world – for 20+ years – is because when Bob McAllanJay SorensenPerry SimonJohn Dziuba and I designed it, we had a simple process: Build a music station that takes a lot of phone calls. It was always programmed like a top 40 station and 33 years later it obviously worked.

The reason “Real Radio 104.1 in Orlando” was the only Howard Stern station that did not suffer the expense of having to change format when he was recruited to SiriusXM Satellite Radio was because the station was built as a heavily formatted music station that took a lot of phone calls. Note that Real Radio 104.1 and New Jersey 101.5 both air music non-stop on the weekends for the single purpose of targeting a specific cume demographic. It obviously worked.

What are the key elements of a music format that should be applied to talk in order to build cume?

  • Please, god, don’t flag the “breaks.”
  • Every show had a specific pace based on topic set up time and call length time which gave the station a consistent rhythm and sound.  All day.
  • No “records” from home!  No personal sound effects, jingles or that crap.
  • Constantly sell ahead. No yesterday calls, yesterday references. Sell what’s next.
  • Assume every single listener just tuned in. Explain the topic and give the phone number obsessively.
  • Listener driven not host driven. Every host is valuable and gifted but if a host makes the mistake of quitting, the interest needs and tastes of the listener are constant and can be reflected by the next host. A constant.

Mickey Luckoff, the brilliant president of KGO, San Francisco for decades explained why he hired most of his hosts from top 40  radio because, “I can teach them TALK but I can’t teach them radio.”  BTW yes, even 34-year morning host Jim Dunbar worked at WLS and KQV as a top 40 jock immediately before joining KGO to host a talk show.

Walter Sabo was a pioneer in the concept of targeted talk which allows a station to precisely reach a chosen demographic. He has had a robust list of consulting clients including, SiriusXM Satellite Radio, Conde Naste, CBS, Press Broadcasting, RKO General, Hearst, Fred Silverman Productions, and many more. His company HITVIEWS was the first major player to recognize and monetize online video stars known as “influencers.” He is on the nominating board of the Radio Hall of Fame. Reach him at 646.678.1110 or walter@sabomedia.com.  Discover Sabo’s network radio show here: waltersterlingshow.com.

Industry News

The Tavis Smiley Show Now Heard in Chicago and Philadelphia

The national syndication effort of the “Tavis Smiley” talk radio program accelerates with WVON, Chicago and WURD, Philadelphia adding the program to their lineups. Based at SmileyAudioMedia, Inc’s “unapologetically progressive” urban talk KBLA, Los Angeles, the program was recently put into syndication on Equity Media LLC’s talk WBOK, New Orleans. SmileyAudioMedia says WURD beganim airing the program yesterday (9/11) and WVON starts on October 2. Additional networks and stations picking up the “Tavis Smiley” show this month include the “We Believe Radio” network in Mississippi and its affiliates. Smiley says, “In little more than a month, our radio show is now heard in three of the nation’s top five markets. We’re excited that more of America now has access to our innovative and empowering programming with groundbreaking and exclusive conversations. Our rapid expansion is filling a void for African American and progressive listeners in a growing number of markets throughout the United States during this critical presidential election season.” WURD Radio CEO Sara M. Lomax comments, im“WURD Radio is excited to bring the ‘Tavis Smiley’ show to our listeners in Philadelphia and beyond. Tavis brings a powerful mix of dynamic interviews, pointed social and political commentary and a roster of A-list guests. He is a welcome addition to WURD’s lineup of progressive Black talk programming. Our listeners will be informed, entertained and enlightened by the insightful conversations with notable and influential figures Tavis hosts on his program every day.” WVON chief Melody Spann Cooper says, “We’re excited about Tavis’ return to Chicago radio. He has had a long association with WVON. His show is a perfect fit to offer a national perspective on Black America.” Tavis Smiley recently received the coveted “Freedom of Speech Award” at the Talkers 2023 conference held on June 2, 2023.

Industry News

Former WTIC, NBC and VOA Personality Dick Bertel Dies at 92

Longtime radio personality and executive Dick Bertel died on Monday (9/11) at the age of 92. During his career Bertel served as an executive at Voice of America, an NBC Radio News anchor, and announcer at WTIC-AM/WTIC-FM/WTIC-TV in Hartford, among others posts. His family says, “One of Bertel’s lasting legacies to the broadcasting industry is a collection of interviews about the pre-war heyday of radio network entertainment programming. From 1970 to 1977 he hosted ‘The Golden Age of Radio’ on WTIC which attracted some of radio’s greatest stars. Their accounts of their participation in early radio broadcasting constitutes an oral history which memorializes how radio dominated the American media culture before the advent of television.”

Industry Views

Monday Memo: “You are about to enter another dimension,” The Radio Zone

By Holland Cooke
Consultant

imMany news/talk stations broker weekend hours to professionals who host ask-the-expert shows to attract new clients.

AND IT WORKS…IF…the show (for lack of a more diplomatic way to say this) doesn’t suck. And if it isn’t a well-kept secret available only to those listening in real-time. Make it the hub of a broadcast/podcast/social media strategy. In some markets where I don’t have a client station, I work directly with weekenders, setting-up the workflow for that strategy; and coaching the hosts, because their stations don’t.

But don’t take my word for it. I asked ChatGPT: “In the style of Rod Serling, explain how attorneys, real estate agents, and financial advisors can attract new clients by hosting ask-the-expert radio call-in shows.” MOMENTS later, the robot replied…

“You’re about to embark on a journey where the boundaries of expertise and the airwaves blur, a place where the seekers of knowledge and the purveyors of guidance converge. Welcome, dear listener, to the realm of the ask-the-expert radio call-in show. In this enigmatic space, attorneys, real estate agents, and financial advisors have found a conduit to attract new clients unlike any other.

Picture, if you will, an attorney stepping into the radio spotlight

 The air is charged with anticipation as listeners dial in with their legal queries. With a voice as authoritative as the gavel’s echo, the attorney navigates the complexities of the law, unraveling legal mysteries for all to hear. As each answer resonates through the airwaves, trust is built, and seekers of legal counsel find themselves drawn to this beacon of clarity. The attorney has become not only a voice but a guide, attracting clients who yearn for someone to navigate their legal twilight zone.

im

And now, shift your gaze to the real estate agent who steps into the radio’s embrace

 The lines are buzzing with questions about the labyrinthine world of property transactions. With each response, the agent paints a picture of market trends, property values, and the elusive art of negotiation. As the agent’s insights cascade through the radio waves, an aura of expertise takes shape. Those yearning for a steady hand to navigate the winding corridors of real estate find solace in the agent’s voice. The agent has transformed into a beacon, attracting clients who seek someone to illuminate the path to their real estate dreams.

Finally, consider the financial advisor entering the radio’s sphere

 The lines light up with inquiries about investments, retirement, and securing financial futures. With a voice as reassuring as a well-balanced portfolio, the advisor deciphers the complexities of financial planning. Each word uttered becomes a thread in the tapestry of financial security. Listeners, entranced by the advisor’s insights, recognize a sage who can guide them through the tumultuous sea of monetary choices. The financial advisor becomes a lighthouse, attracting clients who crave a steady hand to navigate their financial voyage.

In this realm of radio airwaves, where seekers become callers and experts become guides, attorneys, real estate agents, and financial advisors have discovered a conduit to attract new clients. As their voices resonate with wisdom and authority, as their advice slices through the enigma of their fields, a bond of trust is forged. These experts, illuminated by the radio’s glow, become beacons in the darkness, attracting clients who yearn for guidance in the vast twilight zones of law, real estate, and finance. And so, dear listener, the call-in show becomes not just a program but a nexus where seekers and guides converge, bridging the gaps between knowledge and curiosity, between questions and answers. Welcome to the radio’s embrace, where the experts illuminate the unknown, one call at a time.”

Cue the music.

Next week here: “Why not just podcast?”

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books. Follow HC on Twitter @HollandCooke

Industry News

“The Daily” Stays Atop Podtrac’s August Podcast Ranker

According to data from Podtrac (based on U.S. unique monthly audience), The New York Times’ “The Daily” stays atop its Top Podcasts chart for the period of August 2023. The Daily Wire/Cumulus Podcast Network’s “The Ben Shapiro Show” stayed in its spot at #7, iHeartPodcast’s “Stuff You Should Know”im remained at #9, Cumulus Podcast Network’s “The Dan Bongino Show” rose one spot to #11, and FOX Audio Network’s “FOX News Hourly Update” fell one spot to #16.  Other data from Podtrac from this report includes: 1) U.S. unique monthly audience increased for all but one of the Top 20 publishers in August 2023 over July 2023; 2) The average U.S. unique monthly audience for the Top 20 publishers was up 13% month-over-month and down 3% over July 2022; 3) Total global downloads for the Top 20 publishers were up 7% month-over-month and flat year-over-year; and 4) The combined audience for the Top Sales Networks was up 15% month-over-month.

Industry News

Bob Brooks Named Anchor and Correspondent at Newsmax

Newsmax announces that Bob Brooks joins the organization as anchor and correspondent for the Newsmax channel. Brooks most recently served as a general reporter and anchor for WPVI-TV,im Philadelphia. Newsmax EVP of programming Elliot Jacobson states, “Growing up in a small Pennsylvania town next to a family-owned farm to covering big stories in some of the nation’s largest cities, Bob has developed a reporter’s instinct about the news that’s important to Americans.” Brooks comments, “I am glad to go national on a network like Newsmax, with a growing news brand and a team of talented professionals who care about news and the public’s right to know.”

Ratings Takeaways

August 2023 PPM Ratings Takeaways – Part Four

imAugust 2023 PPM Data – Information for the August 2023 survey period has been released for Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford.

Nielsen Audio’s August 2023 sweep covered July 20 – August 16.

TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are July 2023 – August 2023 (6+).   

AUSTIN

News/Talk: Waterloo Media Group’s KLBJ-AM “News Radio” 4.0 – 3.3, -.7, #10 to #12

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: University of Texas’ KUT 5.4 – 6.1, +.7, fifth to third

Number One 6+: Waterloo Media Group adult hits KBPA, eighth month in succession, 10.4 – 9.7, -.7

Largest 6+ July 2023 – August 2023 Increase: rhythmic CHR KPEZ (+.9)

Largest 6+ July 2023 – August 2023 Decrease: country KASE (-1.3)

RALEIGH

News/Talk: iHeartMedia’s WTKK “106.1 FM Talk” 7.9 – 9.2, +1.3, third to second

News: Capitol Broadcasting-owned WRAL-HD3 “WRAL News+” flat at .1, repeats at #16

Sports Talk: Capitol Broadcasting’s WCMC-FM “99.9 FM The Fan” 1.8 – 2.3, +.5, #12 to #9

Public Radio News/Talk: University of North Carolina at Chapel Hill-owned WUNC 9.9 – 9.5, -.4, #1

Number One 6+: public radio news/talk WUNC, second consecutive month, 9.9 – 9.5, -.4

Largest 6+ July 2023 – August 2023 Increase: news/talk WTKK (+1.3)

Largest 6+ July 2023 – August 2023 Decrease: adult contemporary WRAL (-.7)

INDIANAPOLIS

News/Talk: Urban One’s WIBC “93.1 FM Indy’s Mobile News” 5.7 – 6.0, +.3, sixth to fourth

News: None in the top twenty

Sports Talk: Urban One-owned WIBC-HD2 “The Fan” 2.2 – 2.8, +.6, #16 to #15

Public Radio News/Talk: Metropolitan Indianapolis Public Broadcasting-owned WFYI 6.6 – 6.3, -.3, remains in third-place

Number One 6+: Cumulus Media adult hits WJJK, third successive month, 8.4 – 7.8, -.6

Largest 6+ July 2023 – August 2023 Increase: hot AC WNTR (+2.7)*

Largest 6+ July 2023 – August 2023 Decrease: country WLHK (-1.5)

*Represents the largest July 2023 – August 2023 increase (6+) of any station in all 48 PPM-markets

MILWAUKEE 

News/Talk: iHeartMedia’s WISN “News Talk 1130” 9.7 – 10.7, +1.0, #1

Good Karma Brands-owned WTMJ “Wisconsin’s Radio Station” (Brewers) 7.9 – 8.7, +.8, fourth to third  

News: None in the top twenty

Sports Talk: iHeartMedia’s WRNW “97.3 The Game” 1.0 – 1.4, +.4, steady at #17

Good Karma Brands-owned WKTI “ESPN Milwaukee” .8 – 1.0, +.2, #20 to #19

Public Radio News/Talk: University of Wisconsin-owned WUWM flat at 2.5, #13 to #14

Wisconsin Educational Communications Board’s WHAD 1.5 – 1.7, +.2, repeats at #16

Number One 6+: news/talk WISN, fifth straight month, 9.7 – 10.7, +1.0

Largest 6+ July 2023 – August 2023 Increase: news/talk WISN (+1.0)

Largest 6+ July 2023 – August 2023 Decrease: rock WHQC (-.7)

NASHVILLE

News/Talk: Cumulus Media’s WWTN “Super Talk 99.7” 5.6 – 5.8, +.2, sixth to fifth

News: None in the top twenty

Sports Talk: Cumulus Media’s WGFX “104.5 The Zone” 4.3 – 4.8, +.5, ninth to eighth    

Cromwell Radio Group-owned WPRT “102.5 The Game” 1.3 – 1.6, +.3, #20 to #17

Public Radio News/Talk: Nashville Public Radio’s WPLN-FM 3.4 – 4.2, +.8, #13 to #11

Number One 6+: Midwest Communications adult contemporary WJXA, seventh month in succession, 11.4 – 10.3, -1.1

Largest 6+ July 2023 – August 2023 Increase: adult hits WCJK (+1.0)

Largest 6+ July 2023 – August 2023 Decrease: adult contemporary WJXA (-1.1)

PROVIDENCE 

News/Talk: Cumulus Media’s WPRO-AM & WEAN “News Talk 630 AM & 99.7 FM” 6.2 – 6.8, +.6, sixth to fifth

iHeartMedia-owned WHJJ “News Radio 920” .2 – .4, +.2, repeats at #18

News: None in the top twenty

Sports Talk: Beasley Media Group-owned WBZ-FM “98.5 The Sports Hub” 2.5 – 2.6, +.1, continues in eighth-place

Audacy’s WVEI “Sports Radio 103.7” 2.1 – 2.6, +.5, tenth to eighth

Cumulus Media’s WPRV “790 The Score” steady at .1, #20 to #19

Public Radio News/Talk: WGBH Educational Foundation-owned WGBH 1.9 – 2.0, +.1, unchanged at #11

Rhode Island Public Radio’s WNPN 1.5 – 1.4, -.1, anchored at #14

Number One 6+: Cumulus Media adult contemporary WWLI, second month in a row, 9.6 – 9.7, +.1

Largest 6+ July 2023 – August 2023 Increase: Spanish tropical WKKB (+.8)

Largest 6+ July 2023 – August 2023 Decrease: CHR WPRO-FM (-1.0)

NORFOLK

News/Talk: Sinclair’s WNIS “News Talk AM 790” 3.9 – 3.1, -.8, ensconced at #11

News: iHeartMedia-owned WNOH “BIN 105.3 Because Truth Matters” flat at .2, #22 to #20

Max Broadcast Group’s business talk WGH-FM-HD2 “Money Radio” steady at .2, #22 to #20

Sports Talk: Max Broadcast Group-owned WVSP “Sports Radio 94.1 ESPN” 2.5 – 2.6, +.1, repeats at #14

WVSP cluster-mate WGH-AM “Fox Sports 1310” unchanged at .2, #22 to #20

Sinclair’s WTAR “Sports Radio 850” flat at .2, #22 to #20

Public Radio News/Talk: None in the top twenty

Number One 6+: Audacy urban AC WVKL, eighth straight month, 10.0 – 11.3, +1.3

Largest 6+ July 2023 – August 2023 Increase: adult contemporary WWDE (+2.1)

Largest 6+ July 2023 – August 2023 Decrease: adult contemporary WTWV (-1.0)

JACKSONVILLE

News/Talk: Cox Media Group’s WOKV-FM “104.5 Jacksonville’s News & Talk” 6.1 – 6.5, +.4, sixth to fifth

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: WJCT, Inc.’s WJCT 3.6 – 3.2, -.4, #10 to #12

Number One 6+: Renda adult contemporary WEJZ, first month, 9.5 – 9.3, -.2

Largest 6+ July 2023 – August 2023 Increase: country WQIK (+1.4)

Largest 6+ July 2023 – August 2023 Decrease: classic hits-oldies WJGL (-.8)

WEST PALM BEACH

News/Talk: iHeartMedia’s WZZR “92.1 Real Radio” 1.9 – 1.8, -.1, #12 to #10

Hubbard Broadcasting-owned WFTL “News Talk 850” 1.3 -1.6, +.3, #13 to #12

WZZR cluster-mate WJNO “News Radio 1290” 1.1 – 1.3, +.2, repeats at #14

News: None in the top twenty

Sports Talk: Hubbard Broadcasting’s WMEN “Fox Sports 640 AM South Florida” .2 – .4, +.2, anchored at #18

iHeartMedia-owned WBZT “Sports Radio 1230 The Gambler” flat at .2, #18 to #20

Public Radio News/Talk: Dade County School Board’s WLRN 2.8 – 2.3, -.5, eighth to ninth

Number One 6+: Hubbard Broadcasting classic hits-oldies WEAT, second straight month, 10.2 – 9.2, -1.0

Largest 6+ July 2023 – August 2023 Increase: contemporary Christian WAYF (+1.3)

Largest 6+ July 2023 – August 2023 Decrease: adult contemporary WOLL (-1.7)**

**Represents the largest July 2023 – August 2023 decrease (6+) of any station from these 12 PPM-markets

GREENSBORO

News/Talk: iHeartMedia’s WPTI “News Talk 94.5” 3.9 – 4.7, +.8, anchored in eighth-place

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Wake Forest University’s WFDD 2.3 – 2.8, +.5, #11 to #9

University of North Carolina at Chapel Hill-owned WUNC flat at 1.4, repeats at #13

Number One 6+: Audacy adult hits WSMW, eighth month in a row, 12.3 – 12.5, +.2

Largest 6+ July 2023 – August 2023 Increase: country WPAW (+1.6)

Largest 6+ July 2023 – August 2023 Decrease: country WTQR (-1.0)

MEMPHIS

News/Talk: iHeartMedia’s WREC “News Talk 600 AM” 2.5 – 2.0, -.5, eighth to ninth

Starnes Media Group-owned KWAM “News Talk Memphis The Mighty 990” steady at .2, #16 to #15

News: None in the top twenty

Sports Talk: Audacy’s WMFS “Sports Radio 92.9” 2.5 – 2.8, +.3, eighth to seventh

WFMS’ internet stream .4 – .2, -.2, #13 to #15

Public Radio News/Talk: Mid-South Public Communications-owned WKNO 1.4 – 1.8, +.4, #11 to #10

Number One 6+: iHeartMedia urban AC KJMS, sixth straight month, 13.7 – 12.9, -.8

Largest 6+ July 2023 – August 2023 Increase: adult contemporary WRVR (+1.0)

Largest 6+ July 2023 – August 2023 Decrease: gospel WHAL (-1.6)

HARTFORD

News/Talk: Audacy’s WTIC-AM “News Talk 1080” 4.7 – 4.8, +.1, repeats in seventh-place

Red Wolf Broadcasting-owned WDRC-AM “The Talk of Connecticut” 1.6 – 1.5, -.1, flat at #14

WTIC-AM’s internet stream steady at .8, unchanged at #17

News: None in the top twenty

Sports Talk: iHeartMedia’s WUCS “97.9 ESPN” 1.6 – 1.3, -.3, #14 to #15

Public Radio News/Talk: Connecticut Educational Communications-owned WNPR 3.7 – 4.0, +.3, eighth to ninth

New England Public Media’s WFCR unchanged at .6, continues at #18

Number One 6+: Audacy adult contemporary WRCH, 43rd month in a row, 9.6 – 10.1, +.5

Largest 6+ July 2023 – August 2023 Increase: adult contemporary WRCH; rhythmic CHR WZMX; and CHR WKCI (+.5)

Largest 6+ July 2023 – August 2023 Decrease: alternative WMRQ (-1.4)

Email Mike Kinosian at Mike.Kinosian@gmail.com.  

Industry News

Virginia Sportswriter Michael Phillips Joins WRNL, Richmond

Audacy welcomes reigning Virginia Sportswriter of the Year Michael Phillips to its air staff as host of the late morning (10:00 am to 12:00 noon) sports talk program “MP on the Mic” on WRNL-Richmondim “SportsRadio 910 The Fan,” beginning Monday (9/11). In addition to his work as a sportswriter, Phillips has been a frequent guest on “The Fan.” Audacy Richmond SVP and market manager Bennett Zier states, “Michael Phillips, for many years, has been highly regarded as the most respected voice of Richmond and Virginia Sports. We are delighted to have MP wear our ‘910 The Fan’ jersey for Audacy Richmond.” Phillips previously served at the Richmond Times-Dispatch as sports editor and interim executive editor.

Industry News

FNC Expands Mark Levin’s Weekend Program

FOX News Channel is adding another weekend program starring talk media personality Mark Levin. Levin has been hosting his “Life, Liberty & Levin” program on Sunday evenings at 8:00 pm ET and will nowim add a Saturday edition of the program that will also air at 8:00 pm ET. FNC EVP of primetime programming Meade Cooper says, “Since joining the network in 2017, Mark has provided our audience with thought-provoking analysis on America’s core values and their impact on current events. We are looking forward to expanding his popular show to two nights a week.” Levin comments, “It’s an honor to join the other outstanding hosts on Saturday in bringing the most intelligent, informative and entertaining programming to the nation. Thank you to our loyal audience and FOX News.”

Ratings Takeaways

August 2023 PPM Ratings Takeaways – Part Three

imAugust 2023 PPM Data – Information for the August 2023 ratings period has been released for Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus.

Nielsen Audio’s August 2023 sweep covered July 20 – August 16.

TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are July 2023 – August 2023 (6+).

PORTLAND

News/Talk: Alpha Media’s KXL “FM 101 News” 5.8 – 6.7, +.9, fourth to third

iHeartMedia-owned KEX “News Radio 1190” 1.4 – 1.9, +.5, #20 to #18

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Oregon Public Broadcasting’s KOPB 6.2 – 6.1, -.1, third to fourth

KOPB’s internet stream 1.4 – 1.7, +.3, anchored at #20

Number One 6+: iHeartMedia adult contemporary KKCW, first month, 8.8 – 10.3, +1.5

Largest 6+ July 2023 – August 2023 Increase: adult contemporary KKCW (+1.5)

Largest 6+ July 2023 – August 2023 Decrease: triple A KINK (-1.6)

CHARLOTTE

News/Talk: Urban One-owned WBT AM & WBT-FM “Charlotte’s News Talk” 6.1 – 6.4, +.3, fourth to third

News: None in the top twenty

Sports Talk: Urban One’s WFNZ-FM “Sports Radio 92.7” 1.9 – 1.8, -.1, locked at #16

Public Radio News/Talk: University Radio Foundation’s WFAE 3.6 – 4.6, +1.0, #11 to #6

Number One 6+: Urban One urban-rhythmic oldies WOSF, fourth straight month, 8.0 – 8.2, +.2

Largest 6+ July 2023 – August 2023 Increase: public radio news/talk WFAE (+1.0)

Largest 6+ July 2023 – August 2023 Decrease: adult hits WLKO (-1.5)

SAN ANTONIO

News/Talk: Alpha Media-owned KTSA “Stay Connected” 2.5 – 2.6, +.1, #16 to #15

iHeartMedia’s WOAI “News Radio 1200” 2.6 – 2.4, -.2, #15 to #17

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Texas Public Radio’s KSTX 1.7 – 1.9, +.2, #19 to #20

Number One 6+: Cox Media Group classic hits-oldies KONO-FM, eighth consecutive month, 9.1 – 8.6, -.5

Largest 6+ July 2023 – August 2023 Increase: country KCYY (+1.5)

Largest 6+ July 2023 – August 2023 Decrease: adult contemporary KQXT (-1.3)

SACRAMENTO

News/Talk: iHeartMedia-owned KFBK-AM & KFBK-FM “News 1530 AM & 93.1 FM” 12.6 – 9.7, -2.9, #1

KFBK-AM & KFBK-FM cluster-mate KSTE-AM “Talk 650” flat at 3.7, seventh to tenth

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Capital Public Radio-owned KXJZ 2.1 – 2.3, +.2, #15 to #14

Number One 6+: Audacy classic rock KSEG, first month, 10.7 – 9.7, -1.0 and iHeartMedia news/talk KFBK-AM & KFBK-FM, second month in a row, 12.6 – 9.7, -2.9

Largest 6+ July 2023 – August 2023 Increase: adult contemporary KBEB (+2.0)*

Largest 6+ July 2023 – August 2023 Decrease: news/talk KFBK-AM & KFBK-FM (-2.9)**

*Represents the largest July 2023 – August 2023 increase (6+) of any station from these 12 PPM-markets

**Represents the largest July 2023 – August 2023 decrease (6+) of any station from the 36 PPM-markets analyzed thus far

PITTSBURGH

News/Talk: Audacy’s KDKA-AM “News Radio 1020 AM” 3.6 – 3.8, +.2, repeats in tenth-place

KDKA’s internet stream .7 – .8, +.1, #21 to #20

News: None in the top twenty

Sports Talk: Audacy-owned KDKA-FM “93.7 The Fan All Sports All The Time” (Pirates) 6.7 – 6.8, +.1, continues at #4

Public Radio News/Talk: Pittsburgh Community Broadcasting’s WESA flat at 4.6, sixth to eighth

Number One 6+: iHeartMedia classic hits-oldies WWSW, ninth month in a row, 12.8 – 11.4, -1.4

Largest 6+ July 2023 – August 2023 Increase: alternative WXDX (+.8)

Largest 6+ July 2023 – August 2023 Decrease: classic hits-oldies WWSW (-1.4)

SALT LAKE CITY

News/Talk: Bonneville-owned KSL “News Radio 102.7 FM & 1160 AM” 4.3 – 4.9, +.6, sixth to fifth

iHeartMedia’s KNRS-AM & KNRS-FM “Talk Radio” 4.6 – 3.4, -1.2, #4 to #11

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: University of Utah’s KUER 2.1 – 2.6, +.5, #20 to #17

Number One 6+: Bonneville adult contemporary KSFI, tenth straight month, 11.6 – 10.8, -.8

Largest 6+ July 2023 – August 2023 Increase: hot AC KBZN (+1.3)

Largest 6+ July 2023 – August 2023 Decrease: news/talk KNRS and adult contemporary KBEE (-1.2)

LAS VEGAS

News/Talk: None in the top twenty

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: None in the top twenty

Number One 6+: iHeartMedia adult contemporary KSNE, second month in succession, 8.1 – 9.3, +1.2

Largest 6+ July 2023 – August 2023 Increase: rhythmic hot AC KXQQ (+1.4)

Largest 6+ July 2023 – August 2023 Decrease: Spanish adult hits KWID (-2.1)

ORLANDO

News/Talk: iHeartMedia’s WTKS “Real Radio 104.1” 4.0 – 4.4, +.4, tenth to seventh

Cox Media Group-owned WDBO “Orlando’s News Talk” 3.9 – 3.4, -.5, #11 to #13

WTKS’ cluster-mate WFLF “Orlando News Radio” 1.6 – 1.7, +.1, #17 to #16

News: None in the top twenty

Sports Talk: iHeartMedia’s WYGM “96.9 The Game” 1.3 – 1.4, +.1, #19 to #18

Public Radio News/Talk: Community Connections-owned WMFE 2.4 – 2.9, +.5, repeats at #14

Number One 6+: iHeartMedia adult contemporary WMGF, third consecutive month, 8.5 – 9.1, +.6

Largest 6+ July 2023 – August 2023 Increase: classic hits-oldies WOCL (+1.9)

Largest 6+ July 2023 – August 2023 Decrease: Spanish tropical WPYO (-1.2)

CINCINNATI

News/Talk: iHeartMedia-owned WLW “700 Cincinnati’s News Radio” (Reds) 16.0 – 14.0, -2.0, #1

WLW’s cluster-mate WKRC “55 KRC The Talk Station” 4.2 – 4.4, +.2, seventh to sixth

News: None in the top twenty

Sports Talk: iHeartMedia’s WCKY “ESPN 1530” .8 – 1.2, +.4, #22 to #20

Public Radio News/Talk: Cincinnati Public Radio’s WVXU 4.1 – 4.0, -.1, repeats in eighth-place

Number One 6+: news/talk WLW, 19th consecutive month, 16.0 – 14.0, -2.0

Largest 6+ July 2023 – August 2023 Increase: classic hits-oldies WGRR (+1.8)

Largest 6+ July 2023 – August 2023 Decrease: news/talk WLW (-2.0)

CLEVELAND

News/Talk: iHeartMedia’s WTAM “News Radio 1100” (Guardians) 5.1 – 5.5, +.4, continues in eighth-place

News: None in the top twenty

Sports Talk: Audacy’s WKRK “Sports Radio 92.3 The Fan” 3.1 – 4.0, +.9, #12 to #11

WKRK’s internet stream .4 – .5, +.1, repeats at #18

iHeartMedia-owned WARF “Fox Sports 1350 AM The Gambler” flat at .2, #21 to #20

Public Radio News/Talk: Kent State University’s WKSU 4.9 – 5.2, +.3, steady at #9

Number One 6+: iHeartMedia classic hits-oldies WMJI, tenth month in a row, 10.3 – 10.5, +.2

Largest 6+ July 2023 – August 2023 Increase: sports talk WKRK +.9)

Largest 6+ July 2023 – August 2023 Decrease: urban AC WZAK (-1.6)

KANSAS CITY

News/Talk: Audacy-owned KMBZ-FM “98.1 FM News, Traffic, Weather” 4.9 – 5.1, +.2, fifth to third

KMBZ-FM cluster-mate KMBZ-AM “Talk 980 AM” 1.2 – 1.3, +.1, #20 to #19

News: None in the top twenty

Sports Talk: Audacy’s KCSP “Sports Radio 610 Our Teams, Our Town” (Royals) 2.6 – 2.7, +.1, repeats at #13

Public Radio News/Talk: University of Missouri-owned KCUR 3.4 – 3.5, +.1, #12 to #10

Number One 6+: Cumulus Media classic hits-oldies KCMO-FM, first month, 9.8 – 10.6, +.8

Largest 6+ July 2023 – August 2023 Increase: country KBEQ (+.9)

Largest 6+ July 2023 – August 2023 Decrease: adult contemporary KCKC (-1.1)

COLUMBUS

News/Talk: iHeartMedia-owned WTVN “News Radio 610” 6.9 – 7.4, +.5, third to second   

News: None in the top twenty

Sports Talk: Tegna-owned WBNS-FM “97.1 FM The Fan” 4.9 – 5.6, +.7, sixth to fifth

Public Radio News/Talk: Ohio State University’s WOSU 4.5 – 4.4, -.1, eighth to ninth

Number One 6+: iHeartMedia country WCOL, tenth straight month, 10.9 – 10.4, -.5

Largest 6+ July 2023 – August 2023 Increase: classic rock WLVQ and rock WRKZ (+.6)

Largest 6+ July 2023 – August 2023 Decrease: classical WOSA (-.7)

Up next: August 2023 overviews for Austin; Raleigh; Indianapolis; Milwaukee; Nashville; Providence; Norfolk; Jacksonville; West Palm Beach; Greensboro; Memphis; and Hartford.

Email Mike Kinosian at Mike.Kinosian@gmail.com.  

Industry News

Talk Media Commentator C.C. Carter Shares Touching 9/11 Audio Podcasts with Radio

Longtime talk media host, commentator and director of the Good For You Network (www.goodforyounetwork.comClaire Carter (a.k.a. C.C. Carter) is making the audio files of two of her compelling short-form podcasts about 9/11 available at no cost for airplay on interested radio stations in time for this coming Monday’s 22nd anniversary of the tragic attack on America.

The first titled, “Never Again Should There Be a 9/11,” (8:00) is a plea for American government andim society alike to learn from the mistakes made before, during and after the tragedy so as to prevent such an atrocity from happening again. Carter tells TALKERS, “On the Sunday after 9/11, I listened to a sermon titled, ‘Making Sense of the Senseless.’ Its overriding message was: We cannot allow all these people to have died in vain. We need to do good in their name. And so to honor and remember all those who died, all those who survived, all those involved in the rescue and recovery efforts, as well as all those whose lives will never be the same, I have written and recorded a moving, memorable and thought-provoking piece, ‘Never Again Should There Be a 9/11,’ with the music, ‘Help is on the Way’ composed and performed by composer, David Friedman. It is all the more compelling when you watch the video on YouTube.” Carter adds, “We came together then. Can we come together again for the sake of the well-being of our nation and world. And what will it take to prevent such a horrific act from happening again? Thank you for caring and getting the vocals, the music and the video to as many people as possible around the world – including government officials who need to ensure our safety and security.” View the video here.

Regarding the podcast, “Reflections on 9/11,” Carter says, “Two months after 9/11, I went down to the World Trade Center site to pay my respects. I walked over to the makeshift ‘Teddy Bear’ memorial site, where people had spontaneously left notes and cards – and teddy bears. I wanted to write down some of what was left, because it was meant to be heard. I wanted to give voice to peoples’ hearts and heartache. And so, I ask you to listen to the raw emotions emanating from their hearts. ‘Reflections on 9/11’ (4:11) with music by Gunhill Road that you can download here. Please share with everyone you know. Remembering all those beautiful souls who left us that day is the least that we can do – and so much more.” Download “Never Again Should There Be a 9/11” here. To arrange a timely interview with C.C. Carter contact Victoria Jones at DC Radio Company. 917-865-3991 or victoria@dcradiocompany.com.