Ratings Takeaways

August 2023 PPM Ratings Takeaways – Part One

imAugust 2023 PPM Data – Information for the August 2023 ratings period has been released for New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island), Riverside-San Bernardino-Ontario, San Jose, and Middlesex-Somerset-Union (New Jersey).

Nielsen Audio’s August 2023 sweep covered July 20 – August 16.

TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are July 2023 – August 2023 (6+). 

NEW YORK

News/Talk: Red Apple Media’s WABC-AM & WLIR-FM “77 Talk Radio” 3.2 – 3.1, -.1, #11 to #10

News: Audacy’s WINS-FM “1010 WINS All News 92.3 FM” flat at 4.9, sixth to seventh

WINS-FM cluster-mate WCBS-AM “News Radio 880” (Mets) 2.6 – 2.5, -.1, locked at #13

Sports Talk: Audacy-owned WFAN-FM & WFAN-AM “Sports Radio 101.9 FM & 66 AM” (Yankees) 2.8 – 2.9, +.1, anchored at #12

Public Radio News/Talk: WNYC Broadcasting Foundation’s WNYC-FM 3.7 – 3.1, -.6, remains in tenth-place

Number One 6+: iHeartMedia adult contemporary WLTW, tenth month in a row, 7.7 – 8.1, +.4

Largest 6+ July 2023 – August 2023 Increase: rhythmic CHR WKTU (+.8)

Largest 6+ July 2023 – August 2023 Decrease: classic hits-oldies WCBS-FM (-.9) 

LOS ANGELES

News/Talk: iHeartMedia’s KFI “AM 640” 4.2 – 4.8, +.6, fifth to third

News: Audacy-owned KNX-FM “News 97.1” 2.8 – 2.9, +.1, #11 to #12

Sports Talk: None in the top twenty

Public Radio News/Talk: Pasadena Area Community College’s KPCC 1.9 – 2.0, +.1, #21 to #20

Number One 6+: Audacy classic hits-oldies KRTH, sixth month in succession, 6.8 – 6.4, -.4

Largest 6+ July 2023 – August 2023 Increase: news/talk KFI and regional Mexican KBUE (+.6)

Largest 6+ July 2023 – August 2023 Decrease: smooth AC KTWV (-.9)

CHICAGO

News/Talk: Nexstar Media Group’s WGN “Radio 720” 3.2 – 3.0, -.2, #10 to #11

News: Audacy’s WBBM-AM & WCFS “News Radio 780 AM & 105.9 FM” 5.0 – 4.6, -.4, repeats in fourth-place

Sports Talk: Audacy-owned WSCR “670 The Score” (Cubs) 2.5 – 3.0, +.5, #14 to #11

Public Radio News/Talk: Chicago Public Media’s WBEZ 2.7 – 2.9, +.2, #12 to #13  

Number One 6+: iHeartMedia adult contemporary WLIT, eleventh straight month, 7.0 – 7.7, +.7

Largest 6+ July 2023 – August 2023 Increase: adult contemporary WLIT (+.7)

Largest 6+ July 2023 – August 2023 Decrease: triple A WXRT (-.7)

SAN FRANCISCO

News/Talk: Cumulus Media-owned KSFO “Talk Radio 560” 1.9 – 2.0, +.1, #17 to #18

News: Audacy’s KCBS-AM & KFRC “All News 740 AM & 106.9 FM” 6.7 – 7.1, +.4, locked in the runner-up slot

Sports Talk: Cumulus Media-owned KNBR “The Sports Leader” (Giants) 2.9 – 3.6, +.7, tenth to eighth

Public Radio News/Talk: KQED, Inc.-owned KQED 4.6 – 5.3, +.7, fourth to third  

Number One 6+: Bonneville adult contemporary KOIT-FM, fifth month in succession, 8.1 – 8.0, -.1

Largest 6+ July 2023 – August 2023 Increase: public radio news/talk KQED; sports talk KNBR; and CHR KMVQ (+.7)

Largest 6+ July 2023 – August 2023 Decrease: adult contemporary KISQ (-.9)

DALLAS

News/Talk: Cumulus Media-owned WBAP “News Talk 820 AM & 99.5 HD2 FM” 3.9 – 4.3, +.4, ninth to fourth

News: None in the top twenty

Sports Talk: Cumulus Media’s KTCK “Sports Radio The Ticket” 4.7 – 4.4, -.3, second to third

Audacy-owned KRLD-FM “105.3 The Fan” (Texas Rangers) 2.5 – 2.7, +.2, #16 to #17

Public Radio News/Talk: North Texas Public Broadcasting’s KERA 2.7 – 2.8, +.1, repeats at #15

Number One 6+: Audacy classic hits-oldies KSPF, third month in a row, 5.3 – 4.9, -.4 and country KSCS, first month, 4.5 – 4.9, +.4

Largest 6+ July 2023 – August 2023 Increase: hot AC KDMX and news – talk hybrid KRLD-AM (+.5)

Largest 6+ July 2023 – August 2023 Decrease: contemporary Christian KLTY (-1.2)

HOUSTON 

News/Talk: iHeartMedia’s KTRH “AM 740 News Radio” (Astros) 4.0 – 3.7, -.3, #9 to #12

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: University of Houston’s KUHF 1.8 – 2.3, +.5, #21 to #18

Number One 6+: iHeartMedia adult contemporary KODA first month, 6.9 – 7.5, +.6

Largest 6+ July 2023 – August 2023 Increase: urban AC KMJQ (+.9)

Largest 6+ July 2023 – August 2023 Decrease: country KKBQ and regional Mexican KQQK (-.6)

Note: KODA was #1 28 straight months before slipping to second in July 2023 and returns to the top spot.

ATLANTA

News/Talk: Cox Media Group-owned WSB-AM & WSBB “Atlanta’s News & Talk” 6.5 – 6.6, +.1, ensconced in third-place

News: None in the top twenty

Sports Talk: Audacy-owned WZGC “92.9 The Game” 2.3 – 2.8, +.5, #18 to #15

Dickey Broadcasting’s WCNN “The Fan” (Braves) 3.3 – 2.5, -.8, #14 to #18

Public Radio News/Talk: Atlanta Public Schools’ WABE 3.5 – 3.7, +.2, ninth to tenth

Number One 6+: Cox Media Group classic hits-oldies WSRV, eighth successive month, 9.6 – 9.2, -.4

Largest 6+ July 2023 – August 2023 Increase: CHR WWPW (+.7)

Largest 6+ July 2023 – August 2023 Decrease: urban contemporary WWSZ (-.9)

PHILADELPHIA

News/Talk: None in the top twenty

News: Audacy-owned KYW & WPHI “News Radio 1060 AM & 103.9 FM” 5.6 – 4.6, -1.0, fourth to ninth

Sports Talk: Audacy’s WIP “Sports Radio 94” (Phillies) 4.6 – 5.5, +.9, ninth to fourth

Public Radio News/Talk: WHYY-owned WHYY 4.2 – 3.8, -.4, repeats in tenth-place

Number One 6+: Beasley Media Group classic rock WMGK, fourth straight month, 9.8 – 9.5, -.3

Largest 6+ July 2023 – August 2023 Increase: sports talk WIP (+.9)

Largest 6+ July 2023 – August 2023 Decrease: news KYW (-1.0)

LONG ISLAND

News/Talk: Red Apple Media-owned WABC-AM & WLIR-FM “77 Talk Radio” 1.9 – 1.8, -.1, repeats at #18

iHeartMedia-owned WOR “710 – The Voice of New York” 1.5 – 1.4, -.1, #21 to #20

News: Audacy-owned WINS-FM “1010 WINS All News 92.3 FM” 3.7 – 4.7, +1.0, seventh to third

WINS-FM cluster-mate WCBS-AM “News Radio 880” (Mets) 3.2 – 2.3, -.9, #9 to #17

Sports Talk: Audacy’s WFAN-FM & WFAN-AM “Sports Radio 101.9 FM & 66 AM” (Yankees) 3.4 – 3.5, +.1, steady in eighth-place

Good Karma Brands-owned WEPN-FM “98.7 ESPN New York” 1.4 – 1.7, +.3, #22 to #19

Public Radio News/Talk: None in the top twenty

Number One 6+: Cox Media Group classic rock WBAB, sixth month in a row, 8.5 – 7.1, -1.4

Largest 6+ July 2023 – August 2023 Increase: news WINS-FM (+1.0)*

Largest 6+ July 2023 – August 2023 Decrease: classic rock WBAB (-1.4)

*Represents a tie for the largest July 2023 – August 2023 increase (6+) of any station from these 12 PPM-markets

RIVERSIDE

News/Talk: None in the top twenty

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: San Bernardino Community College District’s KVCR, .4 – .5, +.1, #19 to #18

Pasadena Area Community College’s KPCC .0 – .2, +.2, #20

Number One 6+: Anaheim Broadcasting classic hits-oldies KOLA, fifth straight month, 8.9 – 9.9, +1.0

Largest 6+ July 2023 – August 2023 Increase: classic hits-oldies KOLA (+1.0)*

Largest 6+ July 2023 – August 2023 Decrease: Spanish adult hits KLYY (-1.3)

*Represents a tie for the largest July 2023 – August 2023 increase (6+) of any station from these 12 PPM-markets

SAN JOSE

News/Talk: None in the top twenty

News: Audacy’s KCBS-AM & KFRC “All News 740 AM & 106.9 FM” 6.3 – 6.5, +.2, #1 

Sports Talk: Cumulus Media-owned KNBR “The Sports Leader” (Giants) 5.2 – 5.5, +.3, fifth to fourth

Audacy’s KGMZ “95.7 The Game” 1.2 – 1.7, +.5, #22 to #19

Public Radio News/Talk: None in the top twenty

Number One 6+: news KCBS-AM & KFRC, second month in a row, 6.3 – 6.5, +.2 and Bonneville adult contemporary KOIT-FM, first month, 5.9 – 6.5, +.6

Largest 6+ July 2023 – August 2023 Increase: CHR KMVQ (+.8)

Largest 6+ July 2023 – August 2023 Decrease: classic rock KUFX (-1.4)

MIDDLESEX

News/Talk: Townsquare Media-owned WKXW “New Jersey 101.5” 6.5 – 5.5, -1.0, continues in third-place 

News: Audacy’s WINS-FM “1010 WINS All News 92.3 FM” 2.3 – 2.0, -.3, #13 to #12

WINS-FM cluster-mate WCBS-AM “News Radio 880” (Mets) .9 – 1.0, +.1, #20 to #19

Sports Talk: Audacy-owned WFAN-FM & WFAN-AM “Sports Radio 101.9 FM & 66 AM” (Yankees) 4.2 – 3.3, -.9, eighth to ninth

WFAN’s internet stream .7 – 1.2, +.5, #23 to #18

Good Karma’s WEPN-FM “98.7 ESPN New York” .9 – 1.0, +.1, #20 to #19

Public Radio News/Talk: None in the top twenty

Number One 6+: iHeartMedia classic rock WAXQ, second straight month, 7.8 – 6.7, -1.1

Largest 6+ July 2023 – August 2023 Increase: sports talk WFAN’s internet stream and contemporary Christian WAWZ (+.5)

Largest 6+ July 2023 – August 2023 Decrease: adult contemporary WMGQ (-2.5)**

**Represents the largest July 2023 – August 2023 decrease (6+) of any station from these 12 PPM-markets

Up next: August 2023 overviews for: Washington, DC; Boston; Miami; Seattle; Detroit; Phoenix; Minneapolis; San Diego; Tampa; Denver; Baltimore; and St. Louis.

Email Mike Kinosian at Mike.Kinosian@gmail.com.

Industry News

Wyoming Station Owner Susan Patrick Pleads Guilty to Tax Fraud

According to a report in Cowboy State Daily, Susan Patrick is pleading guilty to defrauding the IRS.im Patrick – co-owner of Patrick Communications and Legend Communications with husband Larry Patrick – admits to hiding $10 million in business revenue and $9.5 million in personal income. The companies own stations in Cody, Worland, Sheridan, Buffalo and Gillette under the Big Horn brand of networks. The report indicates that Patrick could get up to three years in prison and be fined up to $250,000 when she’s sentenced on December 19. Read the full story here.

Industry Views

Politeness, Punctuality and Power

By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, Sterling On Sunday
Talk Media Network

imFor decades the power-lunch spot in Manhattan was the beautiful Four Seasons restaurant. Check it out: A history of the Four Seasons Restaurant in New York City – Four Seasons new ownership (townandcountrymag.com)

Top clients would host luncheons at the Four Seasons with Sabo Media. These included Walter Anderson, former chairman/CEO of PARADE magazine who was a regular customer. If the lunch was scheduled for 12:30 pm and I arrived at 12:15 pm, Anderson was already there. Next time, I would arrive at 12:05 pm for the 12:30 pm lunch; he was already there.

The restaurant manager/maître d’ explained that, “The most powerful person always arrives first.” Of course. The most powerful person could control where she sat, where she faced and what your view of the room would be. When Walter Anderson hosted future lunches, I arrived at about 11:15 am for the 12:30 pm meet!

If I had any early career success it was not because I knew anything, it was because of Eleanor Ranft, my assistant. Prior to working with me she had been Robert Sarnoff‘s assistant for 20 years. Robert, as-in-son of the General. (Eleanor knew how to address letters to ambassadors.) At the end of the workday, she would go over the telephone call sheet and make sure I had returned every call. Neither of us were going home unless I returned every call.

When addressing emails, the most powerful people return the emails instantly. Test it, send a note to the most powerful people you know, see what happens. Mel KarmazinBob PittmanHoward SternMichael HarrisonChris OlivieroKraig KitchinDavid YadgaroffBill WhiteLee HarrisDan MasonJarl MohnMarc Rowan instant answers. Instant response keeps a person in the deal-flow, the conversation and the action. Instant response makes them powerful.

Conversely, for weeks I tried to have lunch with a local market EVP, no answer. I didn’t want a job; I was trying to place a sales order for an agency friend! No answer. Finally, I asked the market program director why I never heard from his boss. Answer, “He doesn’t think you can do anything for him.” Obviously, the order went to a different company.

A common trait of every star I’ve had the privilege to know is that they are all extremely polite. For example, Randy ThomasCharlie VanDykeBruce Morrow, Howard Stern, the late Casey KasemElvis Duran are kindness and manners personified. They send thank you notes. Their interpersonal attitude is to share experience rather than to say look it up yourself. Many top executives built their entire career by sending thank you notes.

That being said, THANK YOU for being a client of Sabo Media. Thank you for clearing “Sterling On Sunday” on stations like KMOX, KMBZ-FM, WPHT, KDKA and Albany’s Talk 1300.  Have a pleasant Labor Day.

Walter Sterling-Sabo can be contacted at Walter@sabomedia.com or 646.678.1110 mobile. He’ll answer immediately. Sabo Media’s robust client list over the years has included PARADE magazine, Sirius Satellite Radio, The Wall Street Journal Radio Service, RKO, Salem, and CBS. Sabo was the first to monetize online video stars and influencers through his company HITVIEWS.

Industry News

WFDF-AM, Detroit Flips Again – to News/Talk

A little more than two weeks after dropping its local urban talk format for syndicated sports talk, Kevin Adell-owned WFDF-AM, Detroit “910 AM Superstation” becomes a conservative news/talk outlet. Theim station features Michigan talk personality Justin Barclay in morning drive, followed by Premiere Networks’ daytime lineup of “The Glenn Beck Show,” “The Clay Travis and Buck Sexton Show,” Sean Hannity, and Jesse Kelly, supplemented by “Our American Stories” and some FOX News Radio content. Adell bought the former Radio Disney station in January of 2015 and launched “910 The Superstation” featuring Black talk hosts who were not on the payroll but were given the platform to get their message out. Ultimately, Adell says it wasn’t financially successful. He told the Detroit Metro News, “When you look at it, no one supported it. I couldn’t get the community to support it.”

Industry News

TALKERS News Notes

ABC Audio’s Labor Day weekend special programs include, “What’s Next? Life & Tech,” hosted by ABC News technology reporter Mike Dobuski who explores the role of artificial intelligence and the future of technology and the internet. The program also includes ABC News Radio correspondent Jim Ryan reporting on space travel developments and speaking with astrophysicist Hakeem Oluseyi and Eric Ingram, the founder and CEO of SCOUT, a U.S.-based company developing orbital products and services.

American Forces Network is moving the talk content it currently airs on radio as AFN PowerTalk to its digital platform AFN Go.

Westwood One is broadcasting the 2023 Black College Football Hall of Fame Classic live from Canton, Ohio, on Sunday (9/3) featuring the Virginia Union University Panthers vs the Morehouse College Maroon Tigers. The team of Troy Clardy, Anthony Herron, and AJ Ross will handle the game broadcast and Scott Graham will host the pregame and halftime coverage live from Westwood One’s studios.

Consulting and research firm Paragon promotes Michelle Conrad to marketing director in which she’ll oversee its marketing and communication efforts. The company also adds Jasper Logan as community engagement consultant.

Industry News

FOX Business and Univision Hosts to Moderate Next GOP Debate

FOX BusinessStuart Varney and Dana Perino will be joined by Univision’s Ilia Calderón in co-moderating the second Republican presidential primary debate on September 27 from the Ronald Reaganim Presidential Library in Simi Valley, California. It will be broadcast live on FOX Business Network, FOX News Channel and Univision. It will also be livestreamed via FOX Nation. FOX News Media president and executive editor Jay Wallace says, “We are very proud to have Stuart Varney and Dana Perino co-moderating the second debate with Univision to provide Americans with a comprehensive view of the qualifying candidates vying for the Republican nomination for president.”

Industry News

Triton Digital Releases July Streaming Ranker

Triton Digital publishes its Streaming Ranker for the July 2023 period that lists the top performing digital audio publishers based on Average Active Sessions. For the United States (6am-12mid, Mon-Sun), iHeartMediaim remains ranked #1 with 281,120 Average Active Sessions. Following at #2 is NPR Member Stations (69,006 AAS) and Audacy at #3 (62,853 AAS). Cumulus Streaming Network is #4 (36,554 AAS), Beasley Broadcasting Corporate comes in at #7 (15,728 AAS), followed by Hubbard Broadcasting at #8 (13,478 AAS), and Urban One at #9 (9,131 AAS). See the complete ranker here.

Industry News

Western Massachusetts Public Radio Outlet Goes News/Talk All Day

In a move that’s happened at public radio outlets in markets across the country, New England Public Media’s WFCR-FM, Amherst Massachusetts is dropping the classical music that’s aired during middays and is adding news and talk programs including national shows “1A,” “On Point” and “Fresh Air,” in addition to expanded localim news programming. The company is launching a classical network that will air on five signals in the region as well as online. NEPM president Matt Abramovitz says, “These moves position NEPM to better serve western Massachusetts with journalism and conversations that create connections across our wonderfully diverse communities. That investment in local storytelling will also fuel upcoming multi-platform initiatives to reach new, diverse audiences. At the same time, we are bringing a full-time classical service to the region.”

Industry News

Texas Longhorns Voice Craig Way to Host Show on “The Zone” in Austin

iHeartMedia announces that Craig Way – the voice of University of Texas Longhorns athletics and play-by-play – joins KVET-AM, Austin “AM 1300 The Zone” as host of the 2:00 pm to 4:00 pm show. iHeartMedia SVP of programming for Austin and San Antonio Jason McCollim says, “We’re thrilled to share that Craig Way, theim iconic voice of the Texas Longhorns, is now part of our team. Every day from 2:00 to 4:00 pm, he’ll be diving deep into UT sports, sharing insights only he can offer. It’s a new era for afternoon radio, and we couldn’t be prouder to bring this experience to our listeners.” Way joins iHeartMedia Austin from Austin Radio Network, where he most recently served as the sports director. He comments, “I was honored to be a part of the launch of ‘AM 1300 The Zone’ as Austin’s first all-sports station in October of 1998, and am thrilled to return as host of a daily show on ‘The Zone’ once again at a station that I called home from 1997-2017.”

Industry News

Former Salem Talk Host is University President

Salem Radio Network’s twin 24/7 national news services – SRN News and TOWNHALL News – recentlyim presented a five-part series profiling Colorado Christian University and its new president Eric Hogue. Earlier in his career, the ordained minister served with Salem Media Group as a talk show host at KTKZ, Sacramento.

Industry Views

Pending Business: Head Start

By Steve Lapa
Lapcom Communications Corp
President

imIt’s time to start planning your holiday strategy.

Wait, what? You have not finished Q3 and here I am pushing Q4?

The fourth quarter is easily the most time consuming, thought provoking, overwhelming mish-mash time of the year for every Baby Boomer and Millennial walking the planet. Especially those of us who earn our keep marketing. The transition window from Q3 to Q4 is the perfect time to lock down your plan and that window is about to open.

Let us review priority planning:

If you sell at the national level, your upfronts are in play and gradually moving to the won-lost report as you juggle and balance your daily avails.

If you sell at the local level here are five thought starters, so start thinking:

— Second Opinions. As we review everything from our insurance, financial, legal and medical needs, everyone can use another set of eyes on the prize. Plans change, laws change, life happens. Suggest messaging that works. Start prospecting now.

— Gift Giving. Last year over $200 billion was spent on the holiday season. Will your audience spend more this year than they did last year? Considering online research is a part of daily life, when do the purchase decisions really begin?

— Politics. You don’t need this column to remind you nearly 13 million watched the debate on August 24. Voters are interested in how this tumultuous political scene will ultimately play out. Politics is big business, and nobody covers it better than talk radio. We are in this window through 2024, get focused on where you need to be.

— Holiday Travel. Just this past week, our family get together was impacted by airline delays, rescheduling, and traffic. Travelers will plan earlier and smarter. You may or may not have contacts at the airlines but consider all the businesses that thrive based on travel and tourism.

— Weather. Is there a market that is immune? From hurricanes and wildfires to snowstorms and floods, weather is a factor that can impact your business flow in both a positive and negative way. As we say here in Florida, Be Prepared!

I am guessing you have thought about everything you’ve just read. I never assume the gap from thinking to doing happens. You know what they say about assuming…

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry Views

Emotional Is Local

By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, Sterling On Sunday
Talk Media Network

imMentioning a local street name won’t do it. Constant local references is not LOCAL LIVE, it’s a GOOGLE MAP!

For years, as VP/GM of the ABC Radio Networks, I explained to affiliates that, yes, our six network services were in fact local programming – local to a demographic.  The networks reached specific demographics and therefore were local to the heart and soul of a specific listener. (Yes, this usually worked!)

Today, true local programming hits an emotional moment in the day of the listener.  For example, by far the most topic response from listeners on “Sterling on Sunday” is to stories about my sister-in-law. The premise of these stories is that your sister-in-law controls your marriage. I share the horrors of life with my sister-in-law. The email, phone and Facebook response from listeners is stunning.

The greatest response to any host is when a listener is compelled to say “YES!” within the solitude of their car. That emotional response comes when a host shares their personal feelings, life events and experiences. It rarely comes from an interesting observation about today’s editorial page. Let me suggest that it NEVER comes from an interesting observation about today’s editorial page.

Bonding emotions are the result of a host’s personal, intimate revelations

Sharing personal, intimate emotions are pre-emptive. While other hosts may duplicate endless, dreary, old age attracting rants against Democrats, no two hosts have the same emotional life-events.

Mother-in-law, kid, marriage, sex, personal impact stories are singular, unique and MEMORABLE. Listeners return to hosts who tell personal, emotional stories. They want to hear what happens next, they remember the last host revelation and anticipate the next. Many radio stars share their personal stories every single day like Howard Stern and Elvis Duran.

Shared emotional appeal transcends demographics and geography. Emotions are universal and the foundation of a unique hit show.

Walter Sabo is Walter Sterling. Host of the hit Talk Media Network syndicated show “Sterling on Sunday. LIVE 10PM-1AM EST. Heard live 10:00 pm – 1:00 am live on affiliates KMOX, WPHT, KDKA, KMBZ-FM; and dozens more. Contact Walter at Walter@sabomedia.com, 646.678.1110. www.waltersterlingshow.com

Industry Views

Monday Memo: Improving Results from Endorsement Spots

By Holland Cooke
Consultant

imThe stations I work with make big money with live endorsement spots delivered by familiar local on-air personalities. Remember them? With most AM/FM broadcast hours now robotic or non-local, your relationship with the listener is precious and can be leveraged… carefully.

Quality vs. Quantity

The more products or services you endorse, the less special each pitch will be. You’re asking the listener’s trust each time, so asking too often can sound insincere. So back-to-back “I’m [name] for [account]” is verboten, and that can happen when spots you voice air outside your show.

 “Tell me a story”

 When the late, great Don Hewitt – the father of “60 Minutes” – spoke at a NAB convention years ago, he told us that he was often asked, “Why is this the most successful TV news show of all time?” And he said, “I can tell you in four words: ‘Tell me a story,’” which every piece did.

Describe your personal experience with the advertiser’s product or service in before-and-after fashion – problem was, problem solved – in a relatable way.

im

 OOPS!  Do you say, “I haven’t sold you yet?”

Often, these are long-standing advertiser relationships.  Two cautions:

If you’ve been touting an advertiser for a while, DON’T say so. “For years, I’ve been telling you about [name of business]” = “…and I haven’t sold you yet, have I?” Instead, keep the pitch fresh.

And keep it customer-centric rather than talking about a store. In one spot I heard, for a sewing supply retailer, the well-intentioned host sounded awestruck as he recited the store’s inventory (“over fifteen hundred bolts of fabric!”). That’s the store’s problem. Instead, solve the listener’s problem: “Imagine the money you could save if you made all your kids’ back-to-school clothes this year?  [advertiser] will give you free lessons!”

Avoid saying…

 “MY GOOD FRIENDS AT [name of business],” which sounds phony.

“All-new:” Say “new,” if it IS new, AND if newness is a listener benefit (and say why).

“…AND MUCH MORE,” which means nothing. Weed-out stuff like this, and you’ll give copy more time to breathe.

“Needs,” as in: “FOR ALL YOUR [product category] NEEDS” (the ultimate “BLAH, BLAH, BLAH”).

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books. Follow HC on Twitter @HollandCooke

Industry News

Scott Stanford Named Morning Anchor at WINS, New York

New York City news pro Scott Stanford is named morning drive co-anchor at Audacy’s all-news WINS-AM/FM, alongside Susan Richard. WINS brand manager Ivan Lee says, “As we continue to reshape mornings on WINS, we’re delighted to welcome Scott Stanford into the mix. His impressive resume and wealth of experienceim in this market will undoubtedly enhance our commitment to delivering top-notch news coverage and engaging content to our listeners every morning.” Stanford, who is currently co-hosting “The Suki & Scott Show” on Gannett’s USA Today Network, begins his new role on September 5. He comments, “Like most life-long New Yorkers, my Dad was always listening to 1010 WINS in the car when I was a kid. As an adult, WINS has been my go-to station for news, traffic and weather. As a New York broadcaster, it’s an honor to now be one of the morning voices on this legendary station.” Stanford served as PIX11 morning show co-host from 2013 to 2019. He’s also served as sports anchor at NBC4-NY, UPN9-NY, WCBS 880, CBS Sports HQ and Boxing30 on YES.

Industry News

Michael Harrison Says AI is One of the Most Important Talk Topics of Our Times

TALKERS founder Michael Harrison has kicked off a nationwide guesting tour of talk shows promoting discussion of the upside and downside of AI in conjunction with the release of the new song, “I Got a Line in New York City,” by the long-established classic rock group, Gunhill Road. Harrison performs lead vocals on the track performed with band members Steve GoldrichPaul Reisch and Brian Koonin. The music video of the song (produced by Harrison’s son and TALKERS associate publisher Matthew B. Harrison) has been described as a computer’s “fever dream about the Big Apple.” Although the music is totally organic, all of the visual graphics on the video have been assisted in their creation by generative artificial intelligence. Harrison says, “There’s huge interest in the topic of AI including the existential issues of its potential impact on our species. In the art community, debate is raging over whether AI enhances originality and creativity or if it is ushering in the death of individual artists and the role they play in the humanities.” See that video here.

Harrison launched the tour late last week appearing on the Rich Valdes show on Westwood One and has subsequently appeared on network programs hosted by Doug Stephan, Dr. Daliah Wachs, and WABC’s Frank Morano, as well as Harry Hurley on WPG, Atlantic City,  Todd Feinburg on WTIC-AM, Hartford and Michael Zwerling on KSCO, Santa Cruz.  WOR, New York has posted the video and an  accompanying story here.

To book Michael Harrison please call Barbara Kurland at 413-565-5413 or email info@talkers.com

Industry News

Clay Travis Wraps Book Tour at WISN, Milwaukee

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Premiere Networks radio personality Clay Travis – co-host of “The Clay Travis and Buck Sexton Show” and founder of Outkick Media – is pictured above (left) with U.S. Senator Ron Johnson (R-WI) (right) in the studios of iHeartMedia’s news/talk WISN, Milwaukee. Travis broadcast his show from the station during his visit to Milwaukee as the final stop on the tour promoting his new book, American Playbook: A Guide to Winning Back the Country from the Democrats (Threshold Editions 2023). Travis hosted Johnson on his program as a preview of the first GOP debate. He closed out the book tour at the city’s historic Pabst Theater, where he discussed the book on stage with WISN personality Dan O’Donnell.

Industry News

KFI, Los Angeles Presents “Maui Island Inferno” Radio Show and Podcast

iHeartMedia news/talk KFI, Los Angeles is presenting the special program “Maui Island Inferno,” hosted by award-winning investigative journalist Steve Gregory (right). The program features exclusive interviewsim conducted by Gregory, who was on the island of Maui covering the wildfires, including the devastating fire in the historic town of Lahaina. The show explores the government’s response, the views of Maui islanders, and what happens next. iHeartMedia says, “Gregory became imthe center of controversy when, during a press conference, he pushed Hawaii Governor Josh Green for answers and access to the fire scenes. Local and national media covered the exchange and became the foundation for other reporters to push back, seeking transparency and accountability.” The radio special and podcast are produced by Gregory and Jacob Gonzalez for iHeartMedia Los Angeles and the iHeartRadio Podcast Network.

Industry News

WRNL, Richmond to Launch New Commanders Postgame Show

Audacy announces that sports talk WRNL, Richmond “SportsRadio 910 The Fan” will air the new program “The Postgame Gutcheck,” hosted by station Commanders insider Howard Gutman and his son Collin Gutman after each Commanders game this season. Howard Gutman – who served as Ambassador to Belgium duringim the Obama Administration – is also the host of the programs “As I See It” and “Take My Word for It” on sister news/talk WRVA-AM. Collin Gutman hosts “The Gutcheck” on WRNL. Audacy Richmond SVP and market manager Bennett Zier states, “We’re thrilled to introduce ‘The Postgame Gutcheck’ and give Commanders fans a dedicated space to dissect and digest each game this season. Hosted by the dynamic duo of Ambassador Howard Gutman and his son Collin, this show will be a must-listen for anyone seeking in-depth analysis, insider insights and a passionate breakdown of all things Commanders.”

Industry News

TALKERS News Notes

CBS News is presenting the Labor Day special “Workers Across America,” hosted by Gil Gross. The three-hour show investigates the future of organized labor, the re-thinking of the importance of a college degree, toxic co-workers, how AI will radically change the workplace and more.

Bonneville’s news/talk KTAR-FM “News 92.3 FM” and sports talk KMVP-FM “Arizona Sports” hosted the 15th annual Phoenix Children’s Give-A-Thon August 14-18 and raised $2,168,483 to support care at Phoenix Children’s. Bonneville Phoenix SVP and market manager Ryan Hatch states, “It is incredible to see $2.16 million raised through powerful storytelling that inspires our generous community to step up for the kids in Arizona. We are so grateful for our caring audiences, sponsors, team partners, and the hundreds of volunteers for their wonderful support of Give-A-Thon.”

iHeartMedia and the NFL announce an exclusive multi-year deal to bring “The Fantasy Footballers Dynasty Show” podcast to the NFL Podcast Network. A spin-off of the “Fantasy Footballers Show” started in 2014 by hosts Andy Holloway, Jason Moore and Mike Wright, the recently launched podcast dives into the Dynasty world of fantasy football including NFL rookie scouting, NFL draft coverage, Dynasty draft advice, player breakdowns and more.

Industry News

Broadcasters Foundation Launches Tips & Sips for Young Broadcasting Professionals

The Broadcasters Foundation of America announce Sips & Tips, the second event in its campaign to give young professionals networking access to top-level broadcast industry managers and executives. Sips & Tips will take place during the Foundation’s Celebrity Golf Tournament & Fundraiser on September 11 at theim Greenwich Country Club. The Sips & Tips includes a two-hour golf lesson from a pro followed by access to the invitation-only reception and dinner and costs $300. BFoA president Tim McCarthy comments, “With these events, we open doors for junior professionals that can lead to long and fulfilling careers in broadcasting. We also bring awareness about our charitable mission to tomorrow’s broadcast leaders, helping to ensure that the Foundation will continue to provide aid for those in our business who need it most.” See more information here.

Industry News

“97.1 The Ticket” Unveils Detroit Lions Programming

Audacy sports talk WXYT-FM, Detroit “97.1 The Ticket” announces its game day programming for Detroit Lions broadcasts this season. The Sunday lineup includes: “Kickoff with Boomer Esiason & Mike Valenti” (9:00 am –im 10:00 am ET), “Lions Tailgate Show” with Rico Beard and Jim Costa (10:00 am – 12:00 noon), “Lions Pregame Show” with Dan Miller, Lomas Brown and TJ Lang (12:00 noon – 1:00 pm), Lions Radio Network postgame with Dan Miller, TJ Lang and Jim Costa (game end to 5:00 pm), “Lions Postgame Show” with Mike Stone and Jennifer Hammond (5:00 pm – 7:00 pm), and Pat Caputo (7:00 pm – 11:00 pm).

Industry News

TALKERS News Notes

iHeartMedia chairman and CEO Bob Pittman and COO CFO Rich Bressler will participate in a question and answer session during the Goldman Sachs Communacopia + Technology Conference on September 7 at 3:25 pm ET. A live webcast of the session will be available to the general public at the start of the session through a link on the Investors homepage of iHeartMedia’s website. A replay of the webcast will be available in the Events & Presentation section of iHeartMedia’s Investors homepage.

Triton Digital announces that it is integrating data with YouTube views of podcast episodes into its Triton Podcast Metrics. With this data, publishers can now view how their content is consumed on YouTube in conjunction with their overall podcast downloads.

The Kansas Association of Broadcasters announces the Hall of Fame inductees and Distinguished Service Award honoree for 2023. KSU professor and longtime broadcaster (WGN, Chicago; WGST, Atlanta; Coast to Coast AM) Ian Punnett is the Distinguished Service Award honoree. Mike Manns, Dale Morrell, and Randy Picking are the Hall of Fame inductees. See more about them here.

Industry News

Larry Elder Plans to Sue RNC

Appearing on “The Joe Piscopo Show” on WNYM-AM, New York “AM 970 The Answer” this morning (8/22), former Salem Radio Network host, attorney, and Republican presidential candidate Larry Elder announced hisim plans to sue the Republican National Committee over “their alleged attempt to keep him from participating in Thursday’s debate.” On the program, Elder explained the criteria he has met and why he should be allowed on the debate stage. The AP reports that the RNC qualifications require: polling “at least 1% in three high-quality national polls or a mix of national and early-state polls, between July 1 and Aug. 21, and a minimum of 40,000 donors, with 200 in 20 or more states.”

Industry News

TALKERS News Notes

Red Apple Audio Networks says it’s now affiliated with 214 stations since its launch 18 months ago and its programming is heard in 15 of the top 25 DMAs, including its flagship 77 WABC, New York.

Dick Broadcasting transitions WRNS-AM, Greenville, North Carolina to a sports betting format using content from VSiN, The Sports Betting Network. The station is being rebranded “Bet on the Bull 960 AM.”

OutKick will host a one-hour special titled, “OutKick on Fox,” that will air Sunday (8/27) at 10:00 pm ET on FOX News Channel. OutKick founder Clay Travis and hosts Tomi Lahren and Charly Arnolt will “provide their unfiltered opinions on sports, culture, and the topics Americans are talking about right now.” Special guests will include Riley Gaines, host of the “Gaines for Girls” podcast on OutKick, OutKick.com columnist Mary Katherine Ham, and former NBA player Enes Kanter Freedom.

Zimmer Midwest Communications announces listeners to its Springfield, Missouri stations – including news/talk KWTO, raised a record $38,770 during the 12-hour Honor Flight of the Ozarks Radiothon on August 18. Money raised from the radiothon goes directly to send local veterans to Washington, DC on honor flight missions to visit the World War II, Korean and Vietnam War Memorials, the Navy, Air Force and Marine Corps Memorials, and many others.

The Premiere Networks syndicated “Dan Patrick Show” is broadcasting live from Ireland for the Aer Lingus College Football Classic featuring the University of Notre Dame vs. the United States Naval Academy game at Aviva Stadium on Saturday (8/26). “The Dan Patrick Show” will originate from 9 College Green in the Temple Bar district of Dublin tomorrow through Friday. The Dan Patrick crew will also be joined by actor Will Ferrell.

Features

“Hey, Let’s Hang Out Under the Boardwalk!”

Surprisingly, that iconic summertime feel-good song almost never made it to vinyl…

 

By Mark Wainwright

imConsider the following song titles:

“There Goes My Baby”

“Save the Last Dance For Me”

“On Broadway”

“Up On the Roof”

“Dance With Me”

“This Magic Moment”

You don’t have to be a battle-scarred radio veteran like me, or an older music fan who remembers hearing those songs as a youngster to immediately recognize these as hits recorded by The Drifters. These songs, and all their other successful releases, were constantly played on the air back in the glory days of AM Top-40 radio, and they are still widely heard and enjoyed today, sometimes in surprising settings; “This Magic Moment” recently turned up in a TV commercial for Heinz ketchup. It is scarcely possible to imagine the history of American popular music without these songs.

Now try this little experiment:

Pull YouTube up on your browser, type the words “Under the Boardwalk” in the search box, and see what pops up. You could spend days (seriously) going through all the uploads from folks who posted that favorite Drifters tune, not to mention all the subsequent recordings made over the years. Some of the names will surprise you. Did the Rolling Stones, of all people, actually record “Under the Boardwalk”? Indeed they did, along with folks like Bruce Springsteen (yo, he’s a Jersey Shore guy, why not?). The song has became a standard, a staple of oldies bands and doo-wop vocal groups who continue to perform the song today. And yet, this most iconic of summertime feel-good songs was within hours of never being recorded. The backstory of that episode, along with the odd twists and turns of the group’s history, deserves some attention.

The Drifters (pictured below in an early photo courtesy of YouTube) were a 1950s brainchild of agent and producer George Treadwell, who got his hands on an early version of the group and envisioned them as sort of all-purpose background singers for hire who could be farmed out to provide background vocals for recording sessions, and for featured performers doing live gigs. Treadwell never thought of them as having a set lineup, he figured that vocalists would drift in and out of the group as needed (hence the name). The group became successful in their own right after their 1953 release “Money Honey” (Clyde McPhatter was the lead singer back then), and they never looked back. For more than a decade, hardly a week went by where you wouldn’t see a Drifters tune somewhere on the music charts.

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Treadwell’s management of the group could be capricious, to say the least. He once purportedly fired the band and replaced them with another new group of singers who then performed a show scheduled for the following night (he might have done something like this more than once). Somehow, it all managed to work out. Dozens of vocalists were part of the group at various times, although when The Drifters were inducted into the Rock and Roll Hall of Fame in 1988, there were seven performers who were cited as critical to the group’s success. I believe Charlie Thomas was the last of these fine singers, and he died in January this year.

“Under the Boardwalk” was written in 1964 by Kenny Young and Arthur Resnick and they offered it to The Drifters, who immediately saw the potential. A recording session was set for May 21, 1964 (already pushing the calendar for summer release), but the night before the session, lead singer Rudy Lewis died of a suspected heroin overdose. George Treadwell and the folks at Atlantic Records really wanted to get the tune out there, so they finally decided to record the song as scheduled. Johnny Moore was called upon to sing the lead vocal; he was the group’s designated backup lead vocalist who would fill in when needed.

One can hardly imagine what these guys were thinking and feeling under the circumstances, but they got through it, Johnny Moore did a superb job, and the final result was amazing. The group actually cut alternate takes of the song. Some radio stations were hesitant to play a record containing the lyric “making love under the boardwalk” (remember, this was 1964), so other takes were done with the replacement line “falling in love under the boardwalk.” It was released in June and was constantly heard on the great AM Top-40 stations of the day, and played incessantly on jukeboxes nationwide. The song spent three weeks at #1 on the Cashbox magazine R&B chart, and got as high as #4 on the Billboard Hot 100 chart. The song would have almost certainly been a Billboard #1, except for a quartet of young Brits who called themselves “The Beatles.” You might recall they also had some pretty good tunes out there at the time.

And the date of that highest Billboard chart position? August 22, 1964. Fifty-nine years ago today.

So now comes the inevitable YouTube link. I think this one is the original track containing the “naughty” lyrics. Turn up the volume and enjoy! (And remember, you should use lotion that has a minimum rating of SPF 30!)

Under the Boardwalk – The Drifters

 

Mark Wainwright is a veteran radio performer who spent more than 30 years working as a disc jockey, talk show host, and morning personality at well-known radio stations throughout the United States. He was most recently the morning host at WSYR in Syracuse, New York. (He was even a pretty good AM Top-40 jock back in the day, just ask him!) He can be reached through his LinkedIn page or at markwainwright@earthlink.net

Industry Views

Monday Memo: Embrace “Car Radio”

By Holland Cooke
Consultant

imAs this week’s first Republican presidential debate looms, my FOX News Radio-affiliated client stations are irked. Thanks to their network, they’re carrying it live, and locally sponsored, and promo-ing it aplenty. A couple of my clients will travel to Milwaukee to wrap pre- and post-game color around the play-by-play. So, yuh, they’re irked.

Listen somewhere else

 FOX News Radio newscasts invite listeners to hear the debate live, at FoxNewsRadio.com. Hello?

I talked one client down-off-the-ledge, by reminding him that anyone who wants to watch the debate, and can, will. And that anyone who’s driving cannot and won’t likely drive distractedly-enough to somehow stream it from a website in-car.

For decades, I’ve scripted promos for events like this, and the Super Bowl and World Series, by offering that “if you’ll be in the car tonight,” and/or “if you can’t be near TV,” and/or “if you’ll be at work,” we’ve got it on radio.

Hey, if I was FOX News Radio, I’d do the same thing. But when one client called to complain and asked “could you at least add ‘…and many of these FOX News Radio stations?’” he was told they’d run-it-up-the-flagpole.

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It could be worse. You’re not a TV station.

THEY should be livid, as NBC uses affiliates’ air to say watch Peacock. Channel-surf, and you will be lured to Paramount+ or Discovery+ or Disney+.

And this didn’t happen overnight, as I demonstrated several years ago in a TV report about the TV switch-pitch (https://youtu.be/2o3CpTz66JY).

So, embrace radio’s preeminence in-car, and not just when plugging special coverage. Program and promote everything as though you’re talking to busy people behind the wheel. Nobody sitting stiller will feel rushed.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books. Follow HC on Twitter @HollandCooke

Industry Views

Pending Business: TV Knows Best

By Steve Lapa
Lapcom Communications Corp
President

imBulletin: “Linear TV” is no longer the winner.

Linear TV is tech talk for combining over the air and cable TV, and according to Nielsen, July 2023 was the first-time streaming TV was the winner, as streaming captured most TV viewing.

From Netflix to YouTube, we are watching more content on streaming channels than linear TV. You have read about the resurgence in “Suits,” the legal drama that originally aired 2011-2019 and is now drawing 18 billion minutes of viewing on Netflix. Whether those 18 billion minutes are part Meghan Markle curiosity or part writers’ strike, does not matter. Those 18 billion minutes of viewing helped drive streaming viewership to an all-time high. Maybe streaming grabbed a page from that old radio handbook that starts with “Content is King.”

But the companies controlling the streaming ad-free experience on Netflix, Disney, Hulu, etc. seized the opportunity and raised rates. Soon, it will cost you more every month to watch your favorite content ad-free.

Wait a minute! Did I just say the ad-free experience as in commercial free or no interruptions? Did the streaming guys just take another page from the well-worn radio programming handbook and turn the commercial-free model upside down to increase income? Streaming channels will deliver commercial free programming and charge you anywhere from $13.99- $21.99 a month as the fees double and triple depending on when you started your subscription.

How about our friends at Amazon Prime jumping on “Thursday Night Football,” or Apple and Peacock pushing baseball? Do not forget the YouTube NFL packages starting at $250. No, this is not a veiled plug for paid programming, nor is it a critique of the value propositions offered in the streaming world. Time for a long look in the mirror:

— The commercial-free experience began when radio programmers dropped the commercials, programmed longer, commercial-free segments to drive listenership and ratings up. In the short term it worked. My hand is in the air, guilty as charged. Maybe I was one of the lone radio management voices who asked, “Then what, run the spots and drive the audience away? Are we sending the wrong message?” We were dumb. After commercial free came rates, packages, and promotions. None of us said, “Raise the rates when the commercial-free stops!” The streaming guys got it right – just raise the rates.

— There is no older radio programming mantra than “Content is King.” You can name the iconic talents with one word, Howard, Rush, Imus, yet major radio organizations struggle as they search for great, soon-to-be iconic talent. It is faster, easier, and more lucrative to become a Tik-Tok, YouTube, or Instagram star.

These are all just examples of how radio was first in and stopped innovating. There is some good news on the horizon. Facebook is stepping back from the news business as news organizations ban together and ask for compensation. This could be the first chink in Facebook’s 113-billion-dollar ad armor. Maybe not. Either way, the old school top-of-the-hour newscast, or large market all-news radio should be re-imagined, opening the door to the next generation of innovators.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry News

ESPN Radio Unveils New Daily Lineup

After numerous media reports about the new daily lineup at the ESPN Radio network, the company issues a press release announcing the programming schedule that will take effect on September 5. As reported earlier, the new morning show will be hosted by Chris Canty, Evan Cohen, and Michelle Smallmon (the name of theim show will come soon), Mike Greenberg’s “Greeny” show remains in the 10:00 am to 12:00 noon ET slot. Chris Carlin and Joe Fortenbaugh host the 12:00 noon to 3:00 pm ET show (again, the name will come later), Freddie Coleman and Harry Douglas host the 3:00 pm to 7:00 pm ET “Freddie & Harry” show, followed by Amber Wilson and Ian Fitzsimmons hosting the “Amber & Ian” show from 7:00 pm to 10:00 pm ET.

Industry News

Radio’s Pinfield and Holiday Talk on “Sound, Sobriety and Success”

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Benztown + McVay Media Podcast Networks announces that KROQ, Los Angeles personality Megan Holiday joins rock journalist Matt Pinfield on the latest episode of the “Sound, Sobriety & Success” podcast. In the new episode, Holiday discusses her journey from her hometown of Rancho Cucamonga, California to becoming a personality at KROQ. She also shares the stories along the way of her recovery from addiction to drugs. Pictured above are (from l-r): Benztown + McVay Media Podcast Networks’ Darren Silva, Holiday, Pinfield, and Benztown + McVay Media Podcast Networks’ Dave “Chachi” Denes.

Industry News

Eric Baker Named Director of Sales for Audacy Atlanta

Radio sales pro Eric Baker joins Audacy as director of sales for the company’s Atlanta station group that includes sports talk WZGZ-FM “92.9 The Game,” urban talk WAOK-AM and two music brands. Baker most recently served as general sales manager for Urban One in Dallas. Audacy Atlanta SVP and market managerim Rick Caffey says, “We are thrilled to welcome Eric Baker to the Audacy Atlanta team as our new director of sales. With his extensive background in sales management, we are confident that Eric’s expertise will drive our market growth to new heights. His strategic vision and proven leadership will undoubtedly contribute to our continued success in delivering top-tier content and engagement to our valued listeners and partners.” Baker says, “It’s with great enthusiasm that I embark on this new journey as the director of sales at Audacy Atlanta. I’m thrilled to collaborate with industry veterans like Rick Caffey, Doug Abernethy, and Reggie Rouse, whose expertise I greatly respect. My 16 years at Radio One have been invaluable, and I can’t wait to bring that experience to the dynamic team at Audacy Atlanta, working together to deliver results and achieve remarkable success for our clients while continuing to positively impact the Atlanta community!”

Industry News

Outkick Reports Year-Over-Year Growth

Digital sports platform OutKick says that it delivered over 6 million total multiplatform unique visitors for July 2023, and that’s the highest year-over-year growth among its custom competitive set, up 119% versus Julyim 2022, according to data from Comscore. The platform also saw 24 million total multiplatform views and 27 million total multiplatform minutes. OutKick founder Clay Travis – co-host of the Premiere Networks syndicated talk show “Clay Travis and Buck Sexton” – says, “It’s always great to see OutKick’s strong growth every month. We continue to distribute engaging content on topics that reach beyond sports and add talent to our roster that embrace common sense reporting.”

Industry News

Triton Digital Releases July Podcast Ranker

Triton Digital is releasing the July 2023 U.S. Podcast Report that ranks podcasts based on weekly average downloads for participating publishers. NPR’s “NPR News Now” remains in the #1 position, with audiochuck’s “Crime Junkie” taking over the #2 spot from NBCUniversal News Group’s “Dateline NBC,” now at #3. Radioim related podcasts in the top 25 include Cumulus Podcast Network’s “The Dan Bongino Show” at #7, Salem Podcast Network’s “The Charlie Kirk Show” at #21, and Cumulus Podcast Network’s “The Mark Levin Show” at #22. Triton notes that Cumulus experienced data collection issues with the Daily Wire shows (such as “The Ben Shapiro Show” which ranked #3 in the June report) during this period. See the complete July ranker here.