SABO SEZ: Depend on disaster?
By Walter Sabo
A.K.A. Walter Sterling, Host
Sterling Every Damn Night, WPHT, Philadelphia
Sterling On Sunday, TMN
Paired association learning is the primary strategy our brain uses to remember facts: Oh, What a Feeling, Toyota. For several years, our business has worked hard to “save” the AM band by demonstrating how useful radio is in times of Emergency: Floods, fires, hurricanes, tornadoes. Think AM and think local disaster!
A listener wants a good show and a pleasant seat. The better the show, the less important the seat – think Eras tour.
In your city, there are ancient movie palaces that were abandoned in the 1960s and brought back to life within the past decade. Some of those palaces are independent movie theaters, children’s theaters or bookstores. They have been refurbished and repurposed. No one had the heart to tear them down, instead their history inspired fresh thinking and paint.
Many AM stations could become vital. First, fix the seating; fix the signal. Why should Congress bless a permanent place on the dial for AM if a company doesn’t invest in the infrastructure of transmission? While demanding mandatory inclusion of the AM band in cars, the same owners are cutting back on their AM facilities. Here’s a shocker: As late as the 1970s some companies chose to sell off their premium FM signals rather than experiment and fund them. We are talking big companies like Group W and RKO. Today, many companies are downsizing their AM signals with requests for lower power, simpler directional patterns, and selling of their tower real estate. Yes, Congress, protect our band!
Today, AM processing has advanced to the point where properly installed, an AM signal can sound as good or better than an FM. Ask Audacy’s Dave Skalish in Philadelphia. First, repair and upgrade the theater. Next, put a great show on the stage. The “savior” of the AM band is superior programming
Of course it can be done, but it can’t be done in pieces. The reason why WABC has grown from the scrap heap of crap from a negligent owner to a top 10 success in the world’s toughest city is by following programming rule number one consistency. John Catsimatidis and GM Chad Lopez deliver consistency: A consistent point of view. Consistent investment in top talent on and off the air. Consistent community visibility. Consistent pride In the product. The owner and management love radio and love the show. The show. Make a great show and they always come.
Consultant Walter Sabo A.K.A. Walter M Sterling has a nightly show “Sterling Every Damn Night” heard on WPHT, Philadelphia 9:00 pm – 12:00 midnight. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs Sundays 10:00 pm – 1:00 am ET, and is now in its 10th year of success. He can be reached by email at waltermsterling@gmail.com or Sabowalter@gmail.com.
language sports network FOX Deportes. It will also be available in podcast form via FOX News Audio. Ahead of the debut, FOX News Digital will launch a Spanish-language version of the FOXNews.com website beginning today which will be machine translated. Campos-Duffy comments, “I am beyond grateful for the opportunity to host ‘FOX Noticias.’ As the fastest-growing electorate, accounting for nearly 20% of the population, the Hispanic American community is thriving, and I am proud to bring a new show that breaks down the news of the day with a focus on the kitchen table issues that matter most to our community.”
Times’ “The Daily,” followed by NPR’s “NPR News Now” at #2 and NPR’s “Up First” at #3. Some moves of note include Dan Bongino’s “The Dan Bongino Show” sliding from #4 to #5, The DailyWire’s “The Ben Shapiro Show” dipping two spots to #11, and Cumulus Podcast Network’s “The Shawn Ryan Show” rising to one spot to #12. 
already streamlined Emergency Grant Guidelines and Application Process to make it even easier and faster to get funds into the hands of broadcasters hit hardest by these storms. The situation is catastrophic for many of our colleagues and with insufficient or total lack of internet service, an individual or families cannot even submit an application.” Under the adjusted guidelines, broadcasters who have suffered catastrophic loss contact their market or general manager, who then fills out the Hurricanes Helene and Milton Group Submission Form for all of those within their station who are applying. 
Storm specialist Mike Seidel is currently reporting from Madeira Beach, FL while correspondent Robert Ray is in Fort Myers Beach, FL. On Tuesday, Seidel will report from St. Petersburg, FL with Ray remaining in Fort Myers. FOX Weather will also deploy meteorologists Britta Merwin and Steve Bender to Sarasota, FL, Bob Van Dillen to Tampa Bay and Haley Meier to Daytona Beach, FL while meteorologists Michael Estime, Craig Herrera, Ari Sarsalari, Ian Oliver and Kiyana Lewis will anchor coverage from FOX Weather headquarters in New York. FOX Weather hurricane specialist Bryan Norcross will also provide continuous updates from New York. FOX Weather Digital will provide comprehensive coverage of Hurricane Milton, available 24/7 on FOXWeather.com and in the FOX Weather app, including the exclusive Hurricane HQ tab. FOX Weather Digital will include leading meteorological analysis, exclusive expertise from Norcross, coverage from all FOX Weather field resources and related content of every angle related to US impacts of the storm.
With its state-of-the-art technology capabilities that includes satellite and IP distribution and live sports production, the company is available to offer additional services to those in need. “At Skyview Networks, our top priority is the safety of our partners and the continuity of their operations,” Aaron Mellis, VP, business services, Skyview Networks tells TALKERS. “With Hurricane Milton approaching, our team is fully prepared and ready to step in with services to support our clients’ needs, ensuring they are met seamlessly.” For inquiries on extended services in preparation of Milton, please contact 
As most readers of TALKERS magazine know, dedicated and alert radio stations rise to the occasion of abundant vigilance and public service in providing their communities with vital information and support during natural disasters. Such has been the case with Hurricane Helene and the same thing will take place as Hurricane Milton threatens Florida and the East Coast.
news network’s primetime lineup at 8:00 pm ET, debuting on October 8. For the past four years, Finnerty has been co-host of Newsmax’s “Wake-Up America” morning program with Sharla McBride. Newsmax CEO Chris Ruddy says, “Rob has demonstrated success in our morning show and connects with our audience in a powerful way, and we believe he will continue that success in primetime.” Finnerty comments, “For far too long cable news has been a monolith – with very few options available to the American people, but Newsmax is proof that the model is changing, and I feel incredibly honored to be a part of that change. Ever since I got here, Newsmax has kept growing and growing, which is amazing for this industry. This is the opportunity of a lifetime, and I am so grateful to Newsmax and its team led by CEO Chris Ruddy.” Pictured here is Rob Finnerty as a special guest speaker at TALKERS 2024. 
featuring Brady Quinn, LaVar Arrington and Jonas Knox. The program will continue to air in the network’s 6:00 am to 9:00 am ET weekday timeslot on 380 stations nationwide. FSR and iHeartMedia executive Don Martin and Scott Shapiro say in a statement, “We’re so proud of what this trio has built with ‘Two Pros and a Cup of Joe.’ The unique combination of these dynamic personalities has created one of the most fun and entertaining sports morning shows, and we continue to hear excellent feedback from advertisers, affiliates and listeners alike. They are the perfect kickoff to our weekday lineup, and we look forward to extending our relationship for years to come.”
Jackson, Jr. is hosting the new weekly podcast “No-Contest Wrestling” with co-host TJ Jefferson the show combines Jackson’s and Jefferson’s unique takes on sports entertainment by interviewing the biggest stars, going behind the scenes with untold stories from the world of wrestling. The second show is “The Jim Jackson Show,” hosted by two-time All-American and 14-year NBA veteran Jim Jackson. In this show, Jackson covers basketball from the college game to the highest levels of the NBA. Eisen says, “I’ve been in a constant search for new, fresh, thought-provoking, and entertaining voices to add to our growing podcast business, and I’m thrilled to add both O’Shea Jackson, Jr. and Jim Jackson to the roster.”
WOR, New York morning co-host Michael Riedel returned to the airwaves yesterday morning (10/1) after a camping trip to North Carolina that turned into a rather harrowing experience due to Hurricane Helene. 
Riedel arrived in North Carolina last Tuesday and learned from his group’s guide that the forecast was rain for the entire duration of their trip. At that point, no one connected the rain with the hurricane, however. When their time on the mountain first began, Michael and his fellow hikers may have thought their near run-in with a bear was going to be the craziest part of their trip, but after two days of near-steady rain, Riedel’s group’s guide made the decision to end the hike and come down the mountain to seek safety. “The guide said if we don’t get down to the road…the river is going to flood and we will be trapped,” Riedel told his co-host Len Berman and morning news anchor Larry Mendte. “[But] all of the little streams and the creeks that we crossed on the way up…were now raging torrents of water, and we had to find places to cross. And when we crossed the streams, we all had to, like, hold on to each other to form a chain so that the water wouldn’t wash us away…and we had to do that three times.” Even though they were without electricity, internet, or phone service and had virtually no food and were down to just four bottles of water to share among 10 group members, Riedel and his group found a bed and breakfast in downtown Asheville that despite calls for evacuation was willing to take them in. “You know, I have to say I was very lucky,” Riedel reflected. “There was a woman who worked [there who] took water from the Creek behind the B&B and… made vegetable soup [using vegetables from their garden]…to feed us.” Ultimately, after three days of being stranded, Riedel was able to share a ride to the airport with another guest at the bed and breakfast and landed back at LaGuardia airport Monday evening (9/30). Talk about home sweet home. To hear more about Riedel’s adventure, 
Focusing on being a trusted guide to podcast discovery, Podcast Radio features a diverse lineup of curated podcasts across various genres, with presenters, giving listeners in Minnesota an expanded radio experience. The station was the first Podcast Radio affiliate to feature dedicated genre hours, including business, true crime, comedy, and musical conversation. According to sources at Podcast Radio, “This genre-based scheduling allows listeners to enjoy expertly curated content that aligns with their interests, delivered through our innovative platform and partnership with Local Radio Network (LRN).” Gerard Edwards, CEO of Podcast Radio, tells TALKERS, “We are excited to have Podcast Radio on in Minnesota. Our genre-based scheduling allows us to offer something for every listener, while using the trusted radio format to connect audiences with the world of podcasts. Alpha Media has been an incredible partner, and we look forward to expanding our presence.” Podcast Radio Minnesota joins Podcast Radio Missouri, broadcasting in dayparts on KREI-AM (Farmington), KWIX AM/FM (Moberly) and KJFF (Festus). Podcast Radio also has four 24/7 stations with Beasley Media Group in Detroit, the Carolinas, Tampa Bay and Southwest Florida. For more information on how to bring Podcast Radio to your station, contact Gerard Edwards — gerard@podcastradionetwork.com — or send general questions to 
Audacy, Inc. announced yesterday (9/30) that it has successfully completed its financial restructuring, implementing a fully consensual, deleveraging transaction that equitized approximately $1.6 billion of funded debt, a reduction of 80% from approximately $1.9 billion to $350 million. Sources at the radio giant – owner of more than 220 local stations including major all-news, news/talk, and sports talk outlets – say the company emerges as a “healthy, scaled, multi-platform leader in the dynamic audio sector, with total net leverage of approximately 2.7x, differentiated by its #1 position in exclusive, premium audio content.” 
Audacy will continue to be led by David J. Field, its current president and CEO, and its existing management team. Field will also serve on the company’s new board of directors. Field states, “We are pleased to have successfully achieved all of our restructuring goals, emerging with an outstanding balance sheet, delivering industry-leading growth, serving our listeners and advertisers with excellence and honoring our commitments to employees and partners,” adding, “Today, Audacy embarks on our next chapter, capitalizing on our position as a scaled, multi-platform audio leader, differentiated by our exclusive, premium audio content, including our unrivaled leadership in sports audio, powered by our industry-leading financial strength and focused on accelerating our innovation and digital transformation. We are maximizing a broad set of opportunities to further accelerate our growth for the benefit of Audacy and all its stakeholders.” In conjunction with the completion of its restructuring, Audacy is expected to become a private company. Audacy’s restructuring comes after the FCC’s commissioners gave a thumbs up on the assignment of licenses held by the radio giant to a new, post-bankruptcy version of the company on September 18, allowing the radio giant to bypass the commission’s review, at least temporarily. According to reliable reports, the Soros Fund Management, led by billionaire investor and powerful supporter of liberal causes, George Soros, acquired over $400 million of the radio company’s debt, making it the largest contributor among a group of lenders looking to exchange loans for stock. Concern grows in the radio industry and related political circles, including some Members of Congress, that the influence of Soros’ political leanings might be felt in the programming of Audacy’s all news stations and predominantly conservative news/talk outlets.
Sid Rosenberg