Industry News

TALKERS News Notes

FOX News star Brian Kilmeade’s late morning talk radio program is added to the program lineup at Audacy’s news/talk WTIC-AM, Hartford in the 9:00 am to 11:00 am slot. Kilmeade tells TALKERS, “I’m thrilled to be joining the WTIC all-star lineup especially at this critical time in our election cycle. I can’t wait to meet and greet the listeners in person this summer!”

Talk Media Network nationally syndicated personality Wayne Allyn Root was the opening speaker at two Donald Trump events in Las Vegas over the weekend. On Saturday, he spoke at a Trump fundraiser at Ahern Hotel in Las Vegas. Then on Sunday, Root opened for Trump at a public outdoor rally.

Industry Views

Sabo Sez: Do Your Show

By Walter Sabo
CEO, Sabo Media Partners
A.K.A. Walter M Sterling
Host
WPHT, Philadelphia – daily
Talk Media Network – Sundays

imWhen recently starting nightly on WPHT, Philadelphia, I asked program director Greg Stocker if there was anything else management needed from me. Greg said, “Do your show.”

Since that luncheon meeting his words have sifted through my fevered brain and I realized that at this moment in time, his words were profound: Do your show. 

What he did not say:

Meet with sales.

Meet with HR.

Be sure to hit the live reads on time.

Don’t annoy (fill in the blank).

Get all the spots in.

Make sure the studio is clean when you’re done.

David Field listens so be careful.

Meet with sales.

I do my show and nothing else and I’m very happy.  The endless whine coming from our colleagues can be traced to ignoring the prime directive:  Do your show.

 Talk radio is magic, it’s free-form radio. Your music station brethren envy your freedom. They have to call for permission to change the order of pre-programmed songs! You don’t have to do anything which means you can do what you want… which means you can do something great.

Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers. HITVIEWS clients included Pepsi, FOX TV, Timberland, Microsoft, and CBS Television. He can be reached at sabowalter@gmail.com. His nightly show “Walter Sterling at Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, now in its 10th year of success.

Industry News

WTEM, Washington to Broadcast the WNBA’s Mystics Games

The WNBA’s Washington Mystics and Audacy sports talk WTEM-AM Washington, DC announce a partnership to broadcast Mystics games live on “The Team 980” throughout the 2024 WNBA season.im The broadcasts will feature a simulcast live audio feed from Monumental Sports Network’s television broadcast and fans will be able to hear all 25 of the Mystics’ remaining regular season games available on the network this season. While most radio broadcasts will air on The Team 980, select games will air on “106.7 The Fan” (WJFK-FM) and The Bet Washington (WJFK-AM), and all games will be streamed locally on the Audacy app.

Industry News

Mary Katharine Ham Named Contributor at FOX News Media

FOX News Media announces that it is signing Mary Katharine Ham as a contributor, a role in whichim she’ll provide analysis across the network’s platforms. In addition to her contributor role, she is also a columnist for OutKick and will continue to host her bi-weekly podcast “Getting Hammered” alongside Vic Matus. Ham previously was a FOX News contributor from 2007-2015. She went on to serve as a CNN contributor, departing the network after being suspended in 2022 for speaking out against then-legal contributor Jeffrey Toobin and his Zoom scandal.

Industry News

SiriusXM and Baseball HoF Team Up for New Podcast

SiriusXM and the National Baseball Hall of Fame announce a multi-year collaboration to produce a newim podcast dedicated to telling the stories of the all-time great players who are enshrined in the Hall of Fame in Cooperstown, New York. The new program, titled, “The Road to Cooperstown,” debuts on June 8 and airs every Saturday at 9:00 am ET on SiriusXM’s MLB Network Radio channel. Season one will run from June through October and each week’s episode will feature a long form conversation between SiriusXM host Jon Paul Morosi and a different Hall of Famer.

Industry News

Wayne Allyn Root Inspires and Co-Writes New Pro-Trump Song

Las Vegas-based TV and radio host Wayne Allyn Root tells TALKERS that his latest project is a song co-written by country music artist Natasha Owens and her songwriting partner Ian Eskelin. Root says, “I am honored to have inspired and co-written this song and video about President Donald J. Trumpim titled, ‘The Chosen One.’ This song was inspired by the media firestorm across the globe in July 2019 when I said on my Newsmax TV show Trump was ‘like the King of the Jews and the Chosen One.’” Root debuted the song on his Real America’s Voice TV show, “The Root Reaction” and on his Talk Media Network nationally syndicated radio show. Root adds, “In light of this unprecedented persecution, indictments and now unjust conviction of President Trump, this is the perfect song and video, at the perfect time, and the perfect place, to lift the spirits of President Trump and the MAGA world, and to show the world President Trump is on a mission from God to make America great again.” Listen to the song here.

Industry News

WBNS-FM, Columbus Extends Browns Broadcast Deal

Tegna’s sports talk WBNS-FM, Columbus “97.1 The Fan” and the NFL’s Cleveland Browns announce aim multi-year extension to air Browns games on The Fan through the 2026 NFL season. In addition to the games, “The Fan” will continue to carry “Cleveland Browns Weekend,” “The Cleveland Browns Preview Show” and “The Kevin Stefanski Show.” During the season, “The Fan” will carry the two-hour “Browns Radio Network Pregame Show” as well as the two-hour “Browns Radio Network Postgame Show.”

Industry News

Yesterday’s (6/5) Top News/Talk Media Stories

The presidential race; President Joe Biden announces new restriction of asylum at U.S.-Mexico border; the Hunter Biden felony gun charge trial; former President Donald Trump’s legal battles; the Israel-Hamas war and the state of Benjamin Netanyahu’s coalition; Attorney General Merrick Garland’s testimony before the House Judiciary Committee; Prime Minister Narendra Modi wins reelection in India though his party loses seats in parliament; the Russia-Ukraine war; and the deadly Southwest heatwave were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS.

Industry News

Eric Bolling Exits Newsmax

Newsmax journalist and show host Eric Bolling announce that Bolling is leaving the network. In a joint statement, they say, “After working together for three years to produce, present, and break news for the Americanim people, it’s time for Eric to embark on new endeavors. Eric and Newsmax are grateful for their time together and proud of the work they have produced.” Bolling’s program The Balance aired at 8:00 pm ET. Newsmax has replaced his show with its Prime News show with a rotating cast of hosts for the interim until a permanent replacement is named.

Industry News

Audacy Relaunches The Bet on WXYT-HD3

Audacy is relaunching “The Bet Detroit” on WXYT-HD3. The station becomes part of Audacy’s BetQL Network presented by BetMGM after its former signal – WXYT-AM – was leased to sports journalist andim media personality Rob Parker to air the “Sports Rap Radio” format. Vice president of programming for the BetQL Network Mitch Rosen says, “With our strategic partnership with BetMGM, we’re committed to maintaining a robust presence in the Detroit market and beyond. Now, listeners nationwide can join in on the excitement through the Audacy app, making ‘The Bet Detroit’ accessible anytime, anywhere.”

Industry News

Yesterday’s (6/3) Top News/Talk Media Stories

Donald Trump’s conviction in New York; the presidential race; Tony Fauci’s COVID-19 testimony before a House subcommittee; the felony gun charge trial of Hunter Biden; the Israel-Hamas war and Benjamin Netanyahu’s effort to keep his coalition together; the U.S. migrant crisis; the Russia-Ukraine war; and the extreme heat forecast for the Southwest were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS.

Industry Views

Monday Memo: Double-Check Baseball Sponsors’ In-Game Copy

By Holland Cooke
Consultant

Spots that crow “Baseball is back!” were real welcome in April… and sound real OLD by now.Even if that’s not a copy point, can you freshen the client’s pitch? Simply asking sends-the-message that you’re on-the-ball… and you didn’t wander away once the deal closed.

im

And buy ‘em some peanuts and Cracker Jack. Every time we’ve taken advertisers up to the radio booth in a Major League Baseball park, they felt like VIPs. Do selfies with the announce team and that breathtaking view in the background, and they’ll show EVERYONE.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and  “The Local Radio Advantage: Your 4-Week Tune-In Tune-Up,” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry Views

Severe Weather is The New Normal

imToday, consultant Holland Cooke writes, “With 850-plus confirmed 2024 tornadoes – just halfway through the season – each night’s network TV newscast can make you “thankful that we don’t live THERE…”  And with more gnarly weather on the way this week across much of the USA, he reckons that, “regardless of your format, your station can be the weather button that listeners will push, and advertisers can sponsor.” And he suggests a tactic proven over 80 years ago. Read it here.

Industry News

9th Music Industry Reunion: “The Best One Yet!”

im

The 9th annual Music Industry Reunion held in Los Angeles on May 22 brought together more than 120 of radio and record industry artists, managers, producers, lawyers, legends and pros to the Sagebrush Cantina in Calabasas, California. Former AllAccess publisher Joel Denver called it “The best one yet.” Legendary radio personality, actor and stand-up comedian Frazer Smith hosted the In Memoriam celebration of colleagues Dusty Street, Geno Michellini, and Jim Ladd that ended with a toast to their memory. Event organizers Jon Scott and Kenny Ryback welcomed folks who traveled from as far away as New York and Florida. Guest included: Val Garay, Michael Lloyd, Rick Frio, David Forman, J.B.Brenner, Mike Bone, Diane Bennett, Mike Gormley, David Helfant, Jean Johnson, Toby Mamis, Tommy Nast, Marsha Costa, Roy Trakin, and Steve Resnik.

Industry News

Mike Church Show to Give Away a New Car

Nationally syndicated talk radio host Mike Church says his program will give away a brand-new 2024im Kia Sportage on July 4, 2024. Church explains, “We want to provide our listeners with a good, old-fashioned, fun on-air radio contest with the kind of grand prize that Makes Radio Contests Great Again. Listeners can compete each day during the contest to win a free sweepstakes ticket, or they can purchase discounted tickets in our Founders Tradin’ Post Store by using a special code that we’ll announce each day.” Church’s program airs live daily from 7:00 am to 10:00 am ET on his CRUSADE Radio Network.

Industry Views

Pending Business: In Car

By Steve Lapa
Lapcom Communications Corp
President

imWhat happened to us? Unless we move quickly, the radio business stands to lose the final frontier: in-car listening.

The numbers tell a riveting story.

The good news is 92% of Americans listen to the radio every week.

The bad news, according to Edison Research, is only 68% of homes have a radio. All of us who were trained on the 90%-plus penetration of in-home radios are officially out of touch. The in-home radio listening experience is fading fast and there is no trend in sight to reverse it. Smart speakers aside, that bedside clock radio that helped millions wake up every morning is a silent reminder of days past. That 90%-plus penetration number will soon be the domain of Smart TV as 91% of homes have internet. That’s more homes than have radios.

The good news is 73% of drivers listen to the radio in the car.

Nearly three out of every four drivers tune in. The bad news is emerging retail media will soon be the final purchase influencer, online and on location. By 2025 more ad dollars (nearly $47 billion) are projected to be invested in retail media than TV. If you are still pitching, “in-car radio is the last purchase influence before the shopper steps into the store,” you are joining the growing group of outdated radio sellers. Let’s stop the head-in-the-sand approach and review what will have better sales power in the current landscape.

1. In-car listening is typically a shared attention experience. Adjust your commercials to work in the in-car environment. Simplify the messaging, repeat critical sales points, make the call to action easy to understand and implement.

2. Frequency sells. Forever the foundation of solid radio sales, repetition works, and compelling messaging can be commuter friendly.

3. Do your homework. If your community relies on several major industries, learn how the new remote workforce impacts in car listening. Different commute patterns may be in play. Know your marketplace before you suggest a schedule.

4. Seasonal trends. Summer is here. What changes are impacting your market?

Is there a go-to resource for advertiser info on your station website?

Some things will never change:

1. Auto is typically the #1 ad category. One of the best places to start the sales cycle of buying or leasing a new car is in the car of that money draining repair clunker and radio is right there!

2. Three out of four commuters drive alone and when you have someone one-on-one messaging will be heard.

3. In-car radio listening still is and always will be that uniquely personal experience.

Finally, owners and top-level management must learn to help sellers adjust to ever changing world of how to work with radio advertisers to meet the consumer where they are today.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com

Industry News

CRN Digital Announces Satellite Syndication Expansion

CRN Digital Talk Radio announces a new partnership with Salem Radio Network and Westwood One to expand its satellite radio syndication services and distribution. CRN president and CEO Michael Horn states, “The latest branch in the business will allow CRN to provide satellite time to those independentim shows looking for syndication opportunities. With all the changes in our industry it was the natural progression to provide a full range of services to our clients and work with our partner Salem Radio Network. CRN’s new syndication effort will use the Westwood One Wegener system. CRN says this project came to fruition with the help of radio industry affiliate relations pro Jon Patch, who comments, “I’m proud to be working with Mike and the CRN team to offer the newest technology from Westwood One and Wegener. Most radio stations already have this technology in their racks, which brings the most success to our partners.” CRN currently syndicates “The Michael Medved Show,” “The Ron Cey Show,” “The Fred Dryer Show,” “The Conversation,” “Speaking Out America,” “What’s Cookin’ Today,” “What’s Cookin’ on Wine,” “The Lounge,” and more.

Industry News

TALKERS News Notes

Baltimore Public Media and KMG Networks announce that “The Good News” with Dr. Benjamin F.  Chavis Jr. will air on public radio outlets WYPR and WTMD. KMG says, “‘The Good News’ is a daily radio commentary and headline news review hosted by the journalist and civil rights icon, offering fresh, timely, unique and brief perspective on the headline news of the day across America and throughout the world.”

iHeartMedia Pittsburgh announces an extension of its audio agreement with the Pittsburgh Steelers which will have iHeartMedia powering the newly created “Steelers Audio Network” through the 2028 season. The “Steelers Audio Network” will feature game day broadcasts, ancillary programs, digital audio (Steelers Nation Radio), podcasts and social media content. Listeners can hear the “Steelers Audio Network” and its programming year-round across a variety of platforms including WDVE-FM, WBGG-AM “FOX Sports Pittsburgh” (970AM), Steelers Nation Radio, the Steelers mobile app, the iHeartRadio mobile app, as well as the team and station’s websites. The partnership also includes promotional support across all six iHeartMedia Pittsburgh stations and websites.

Industry News

Top News/Talk Media Stories for Week of May 20-24

The Donald Trump “hush money” trial was the most-talked-about story in news/talk media during the week, landing atop the Talkers TenTM. At #2 this week was the presidential race, followed by the Israel-Hamas war tied with the International Criminal Court’s warrants for the arrest of Benjamin Netanyahu and Yahya Sinwar at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed in news/talk media during the week and is the result of ongoing research from TALKERS. It is published every Friday at Talkers.com. See this week’s complete chart here.

Industry News

NewsNation Expands to 24/7 Operation

Nexstar Media announces that its NewsNation news channel will expand its news programming to 24-hours-per-day Monday through Sunday, beginning June 1. The network will launch the final portion of its live news lineup with the early-evening edition of “NewsNation Now” with Adrienne Bankert on Saturdays and Sundays from 4:00 pm to 7:00 pm ET. The company says that this new block of newsim follows the recent launches of the weekend editions of “Morning in America with Hena Doba” from 7:00 am to 10:00 am ET, “NewsNation Live” from 10:00 am to 1:00 pm ET, “NewsNation Now with Anna Kooiman” from 1:00 pm to 4:00 pm ET, and “The Hill Sunday with Chris Stirewalt,” which debuted earlier this year. Networks division president Sean Compton states, “We are immensely proud to announce that NewsNation is now a 24/7 cable news network. This milestone marks the culmination of our efforts to continue expanding and growing the network since launching it in 2020. It reaffirms our commitment to delivering unbiased news coverage, a mission that resonates deeply with our viewers, fostering their trust in the brand, and strengthening their loyalty to NewsNation.” The network also announces the hiring of three veteran journalists, including the aforementioned Anna Kooiman, who joined in March as anchor of the weekend edition of “NewsNation Now”; senior correspondent Laura Ingle, who most recently served as a senior correspondent at FOX News Channel; and Alicia Nieves, who will be a New York-based correspondent after joining the network from the financial streaming service, Fintech TV.

Industry News

Premiere Personalities Honored with Gracie Awards

im

Premiere Networks syndicated personalities Angela Yee, host of “Way Up with Angela Yee,” and Medha Gandhi, co-host of “Elvis Duran and the Morning Show,” were honored at the Alliance for Women in Media Foundation’s 49th Annual Gracie Awards on Tuesday (5/21) at the Four Seasons Beverly Wilshire Hotel in Los Angeles. Pictured above are (from l-r): iHeartMedia’s Ellen K, who won a Gracie for the “Ellen K Weekend Show,” Yee, and Gandhi.

Industry News

Outkick Reports Multiplatform Data for April

National multimedia sports platform OutKick finished April 2024 with 24 million total multiplatform views, 22 million total multiplatform minutes and over 5.3 million total multiplatform unique visitors, according to data from Comscore. Outkick was founded by Clay Travis, co-host of the Premiere Networks syndicatedim “Clay Travis & Buck Sexton Show.” Outkick SVP and managing editor Gary Schreier says, “OutKick continues to be authentic, unfiltered, and driven by common sense. We continue to feature topics that most sports sites refuse to cover. Our ability to stand out amongst the rest of the industry is reflected positively by the strength of our numbers every month.” The platform also recently expanded the “Tomi Lahren is Fearless” program from evenings three days per week to a daily show running live at 1:00 pm ET.

Industry News

Gorka to Report from Trump Trial on Mike Gallagher Show

im

Salem Radio Network personality Sebastian Gorka is in the New York City courtroom today (5/21) where the Donald Trump “hush money” trial is taking place. He’ll appear on SRN’s “Mike Gallagher Show” just before 12:00 noon to report on the day’s court session. Pictured above are (from l-r): Congressman Troy Nehls (R-TX), Gorka, and Congressman Ronny Jackson (R-TX).

Industry Views

Monday Memo: WHY Are You Podcasting?

By Holland Cooke
Consultant

imBecause you can? Because you aren’t doing AM/FM radio? Because you are on radio, but can’t-do-there what you can-do podcasting? Because you are making money podcasting?

Podcasters I help must first survive a conversation about WHY. “It’s a success…if…” WHAT?

Wired magazine co-founder Kevin Kelly reckons that “a creator, such as an artist, musician, photographer, craftsperson, performer, animator, designer, video maker, or author – in other words, anyone producing works of art – needs to acquire only 1,000 true fans to make a living.”

Devour these four pages he wrote – a genuine whack-on-the-side-of-the-head – and the structure for my coaching: http://getonthenet.com/1000TrueFans.pdf

im

What you read there may change how you approach the podcast you’re doing… or nudge you into podcasting if you don’t. As does the Edison Research 2024 Infinite Dial survey. Here’s that download, and a cautionary video from TALKERS publisher Michael Harrison: http://getonthenet.com/podcasting.html

Next Monday is Memorial Day here in the USA, so I’ll be back here on “…the third of June.” If you work mornings, this is my last column you will see before your show that day, so make a note in your bumper file: Bobbie Gentry, “Ode to Billy Joe.”

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of The Local Radio Advantage: Your 4-Week Tune-In Tune-Up,” and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

Top News/Talk Media Stories Over the Weekend

Iran’s president and foreign minister killed in helicopter crash; the Israel-Hamas war and the ICC seeking arrest warrants for Hamas’ Yahya Sinwar and Israel’s Benjamin Netanyahu for war crimes; former President Donald Trump speaks at NRA convention; the aftermath of Harrison Butker’s controversial commencement speech; President Joe Biden’s Moorhouse College commencement; the Trump hush money trial in NYC; the presidential race; and Pope Francis is interviewed on “60 Minutes” were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS magazine.

Ratings Takeaways

April 2024 MLB Flagship Scoreboard

imGenerally speaking, Major League Baseball radio flagships enjoyed a solid first at bat in Nielsen Audio’s 2024 rating season (March 28 – April 24).

To put things in perspective, the baseball year officially started March 20 when the Los Angeles Dodgers and San Diego Padres played two games in South Korea; the other 28 teams played their first game March 28.

Listed below are each MLB team’s main flagship.

Only one station per team appears – there are no simulcast partners and/or internet streams.

In addition, flagships of the Yankees and Mets are listed only in New York (not Long Island and Middlesex), while key stations of the Giants and A’s appear in San Francisco (not San Jose).

There was a (6+) March 2024 – April 2024 uptick in approximately four of every five applicable flagship cases (81%); 15% dipped; and 4% were flat.

Representative March 2024 – April 2024 (6+) gains were +0.92, while typical declines were -0.27.

Heftiest increases (+2.0 each) were logged by news/talk WLW, Cincinnati (Reds) and news/talk WTAM, Cleveland (Guardians).

Flagships of the Angels (KESN); White Sox (WMVP); and Brewers (WTMJ) did not appear (DNA) in the March 2024 or April 2024 survey periods.

News/talk WLW, Cincinnati (Reds) 11.3 – 13.3, +2.0, #1 #1

News/talk WTAM, Cleveland (Guardians) 5.4 – 7.4, +2.0, #9 – #4

Sports talk WXYT-FM, Detroit (Tigers) 7.5 – 9.2, +1.7, #2 – #1

Sports talk KCSP, Kansas City (Royals) 1.8 – 3.4, +1.6, #17 – #10

News/talk KMOX, St. Louis (Cardinals) 3.0 – 4.5, +1.5, #14 – #10

Sports talk WCNN, Atlanta (Braves), 2.5 – 3.8, +1.3, #17 – #10

Sports talk WIP, Philadelphia (Phillies), 5.5 – 6.7, +1.2, #6 – #4

Sports talk KIRO-AM, Seattle (Mariners) 2.7 – 3.8, +1.1, #17 – #10

Sports talk KNBR, San Francisco (Giants), 3.0 – 3.9, +.9, #10 – #6

Sports talk WEEI-FM, Boston (Red Sox), 3.0 – 3.9, +.9, #13 – #10

Sports talk KLAC, Los Angeles (Dodgers), .8 – 1.6, +.8, #32 – #27

Sports talk KRLD-FM, Dallas (Texas Rangers), 1.7 – 2.3, +.6, #24 – #20

Sports talk KBME, Houston (Astros), .5 – 1.1, +.6, #27 – #23

Sports talk KWFN, San Diego (Padres) 3.4 – 4.0, +.6, #14 – #10

News/talk KOA, Denver (Colorado Rockies) 2.4 – 3.0, +.6, #17 – #15

Sports talk WFAN FM & AM, New York (Yankees), 1.9 – 2.3, +.4, #15 -#13

Sports talk WSCR, Chicago (Cubs), 2.9 – 3.3, +.4, #11 – #10

Sports talk WDAE, Tampa (Rays) 1.9 – 2.3, +.4, #17 – #16

Sports talk KMVP-FM, Phoenix (Arizona Diamondbacks) 2.6 – 2.9, +.3, #14 – #10

News/talk WCCO, Minneapolis (Minnesota Twins) 4.1 – 4.4, +.3, #11 – #10

Sports talk WJFK-FM, Washington, DC (Nationals), 2.4 – 2.5, +.1, #17 – #17

Business News KNEW, San Francisco (Oakland A’s), .3 – .3, Flat, #30 – #30

Sports talk WINZ, Miami (Marlins) .4 – .3, -.1, #31 – #31

News WCBS-AM, New York (Mets), 2.0 – 1.8, -.2, #14 – #19

News/talk WBAL, Baltimore (Orioles) 3.7 – 3.3, -.4, #10 – #10

Sports talk KDKA-FM, Pittsburgh (Pirates) 8.4 – 8.0, -.4, #2 – #2

Sports talk KESN, Los Angeles (Angels), DNA – DNA, DNA – DNA

Sports talk WMVP, Chicago (White Sox), DNA – DNA, DNA – DNA

News talk WTMJ, Milwaukee (Brewers), DNA – DNA, DNA – DNA

Sports talk CJCL, Toronto (Blue Jays), Canadian, Not Applicable

Mike.Kinosian@gmail.com

Industry Views

WIP Sports Talk Pioneer Howard Eskin is This Week’s Guest on Harrison Podcast

Philadelphia sports talk media founding father Howard Eskin is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” Eskin’s stellar career in radio and TV goes all the way back to 1972 and his impact on local media in the City of Brotherly Love is indelible. He still maintains an active presence as sports radio personality for WIP-FM 94.1 and anchor at FOX 29 News in addition to being a sideline reporter for the Eagles Radio Network. Eskin has hosted/anchored more than 8,000 sports radio programs in his career, which is likely the most by any sports radio personality in American broadcasting history. Harrison and Eskin discuss the state of sports, media, big money, the impact of gambling and the generational divide per the multi-award-winning host’s recent commencement speech at Goldey-Beacom College in Wilmington, Delaware where he received an honorary doctorate in acknowledgement of his contributions to media, culture and philanthropy. Don’t miss this! Listen to the podcast in its entirety here.

Industry News

“NPR News Now” Stays Atop Triton Digital Podcast Ranker

Triton Digital releases its U.S. Podcast Ranker (based on weekly average downloads for participatingim podcasts) for April 2024 and NPR’s “NPR News Now” retains its #1 rank, followed by sister program “Up First” at #2 and audiochuck’s “Crime Junkie” at #3. Other radio related podcasts of note include Cumulus Podcast Network’s “The Dan Bongino Show” rising one place to #6, Salem Podcast Network’s “The Charlie Kirk Show” sliding back one place to #17, and Cumulus Podcast Network’s “The Mark Levin Show” also moving back one spot to #28. See the complete ranker here.

Industry News

TALKERS News Notes

New WZLX, Boston morning host Rich Shertenlieb announces the cast members for his program on the iHeartMedia classic rock outlet and they are going heavy on sports content from the looks of it. Joining Shertenlieb will be Boston TV personality and sports writer Michael Hurley, plus a rotating cast including former New England Patriot Ted Johnson; FOX Sports, ESPN and Sports Illustrated personality Charlotte Wilder; and NFL Network alumnus Mike Giardi.

Cumulus Media’s sports talk WMAL-AM, Washington, DC announces its partnership with National Women’s Soccer League’s The Washington Spirit that will feature the broadcast of 13 regular season matches. Bram Weinstein will serve as play-by-play voice while former Spirit player Gaby Vincent will serve as color commentator. Michael Minnich will provide additional commentary during broadcasts and serve as an alternate for both Weinstein and Vincent.

PodcastOne announces the new podcast, “We (Almost) Made It” with Bryan Greenberg and Victor Rasuk. PodcastOne will oversee the exclusive distribution, sales rights and production of the weekly TV & film podcast. Greenberg and Rasuk co-starred in the cult favorite HBO series “How to Make It in America.” PodcastOne president and co-founder Kit Gray says, “Bryan and Victor are the embodiment of making it happen. When they pitched us this podcast, their passion, their collaborative spirit and their excitement rivaled that of our own internal team at PodcastOne, and we knew instantly that this was a good fit.”

Ratings Takeaways

April 2024 PPM Ratings Takeaways – Part Three

imApril 2024 PPM Data – Information for the April 2024 ratings period (March 28 – April 24) has been released for Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus.

The only requirement for a spoken-word station to be included here is that they be a Nielsen Audiosubscriber – there are no share or rank thresholds.

MLB; NBA; and NHL team names of corresponding spoken-word flagship(s) are bolded.

For context, MLB’s 2024 season officially started March 20 when the Dodgers and Padres played two games in South Korea; the other 28 teams played their first game March 28.

NBA and NHL playoffs began April 20.

DNA – DNA = Did Not Appear – Does Not Appear

Comparisons are March 2024 – April 2024 (6+).

PORTLAND

News/Talk

KXL 6.5 – 6.4, #2 – #2

KEX 1.8 – 1.6, #20 – #20

KUFO .8 – .7, #23 – #23

KPAM .2 – .3, #32 – #30

News

None

Sports Talk

KXTG 1.5 – 1.5, #21 – #21

KFXX 1.5 – 1.4, #21 – #22

KPOJ .5 – .6, #26 – #27 (Trailblazers)

KMTT .2 – .2, #32 – #34

KFXX Stream  .1 – DNA, #36 – DNA

Public Radio News/Talk

KOPB 5.8 – 5.1, #3 – #4

KOPB Stream  .7 – .7, #25 – #23

Note: Public radio news/talk KOPB’s -.7 (5.8 – 5.1) is Portland’s largest (6+) March 2024 – April 2024 decrease.

CHARLOTTE

News/Talk

WBT-AM/FM 4.0– 4.2, #8 – #8

News

WRFX-HD2 DNA – DNA, DNA – DNA

Sports Talk

WFNZ-FM 3.9 – 3.3, #9 – #13 (Hornets)

WSOC-HD3 DNA – DNA, DNA – DNA

Public Radio News/Talk

WFAE 4.4 – 4.4, #6 – #6

WNSC .8 – .8, #20 – #20

WFAE-HD3 DNA – DNA, DNA – DNA  

Note: Sports talk WFNZ’s -.6 (3.9 – 3.3) is tied for Charlotte’s largest (6+) March 2024 – April 2024 decrease.

SAN ANTONIO

News/Talk

WOAI 2.6– 2.8, #14 – #12 (Spurs)

KTSA 1.9 – 2.1, #17 – #17

News

None

Sports Talk

KTFM .8 – 1.2, #24 – #24

KTKR .5 – .6, #29 – #29

KZDC .4 – .5, #32 – #31

Public Radio News/Talk

KSTX 2.7 – 2.2, #13 – #15 

SACRAMENTO

News/Talk

KFBK-AM 6.5 – 6.2 #4 – #3

KSTE-AM 2.5 – 1.9, #16 – #19

KSAC-AM .8 – .8, #23 – #23

News

None

Sports Talk

KHTK 1.7 – 1.8, #18 – #20 (Kings)

KIFM .9 – 1.0, #21 – #22

KIFM Stream  DNA – DNA, DNA – DNA 

Public Radio News/Talk

KXJZ 2.8 – 2.8, #13 – #14

KQEI .3 – .3, #22 – #28

KQED .1 – .1, #29 – #30

KUOP DNA – DNA, DNA – DNA

PITTSBURGH

News/Talk

KDKA-AM 3.8 – 4.3, #10 – #9

KDKA-AM Stream  .2 – .2, #25 – #21

News

None

Sports Talk

KDKA-FM (Pirates) 8.4 – 8.0, #2 – #2

KDKA-FM Stream (Pirates).4 – .4, #21 – #20

WBGG .1 – DNA, #26 – DNA

Public Radio News/Talk

WESA 5.2 – 5.4, #8 – #7

SALT LAKE CITY

News/Talk

KSL-AM/FM 6.7 – 8.1, #2 – #2

KNRS-AM/FM 2.6 – 2.6, #17 – #15

KKAT DNA – .1, DNA – #29

News

None

Sports Talk

KALL .9 – 1.0, #23 – #23

KZNS-AM .3 – .6, #26 – #24 (Utah Jazz)

KZNS-FM .5 – .4, #24 – #26 (Utah Jazz)

KZNS-AM Stream  DNA – DNA, DNA – DNA (Utah Jazz)

KZNS-FM Stream  DNA – DNA, DNA – DNA (Utah Jazz)

KOVO DNA – DNA, DNA – DNA

Public Radio News/Talk

KUER 3.4 – 3.2, #13 – #14

KBYU-HD2 Stream  .1 – .3, #27 – #27

KUMT .1 – .3, #27 – #27    

Note: News/talk KSL’s +1.4 (6.7 – 8.1) represents Salt Lake City’s largest (6+) March 2024 – April 2024 increase. 

LAS VEGAS

News/Talk

KMXB-HD3 1.1– 1.6, #26 – #23

KXNT .5 – .2, #30 – #34

KMZQ .1 – .1, #37 – #35

KXNT Stream DNA – DNA, DNA – DNA

News

None

Sports Talk

KKGK .6 – .6, #28 – #28 (Golden Knights)

KWWN . 4 – .6, #32 – #28

KENO .1 – .1, #37 – #35

KRLV .2 – .1, #33 – #35

Public Radio News/Talk

KNPR 1.7 – 1.9, #22 – #20

ORLANDO

News/Talk

WTKS 5.9 – 6.5, #5 – #4

WDBO 3.5 – 3.9, #12 – #10

WFLF .7 – .6, #19 – #19

WFYY .7 – .5, #19 – #21

WFYY-HD3 DNA – DNA, DNA – DNA

News

None

Sports Talk

WYGM .8 – .9, #18 – #17 (Magic)

WOCL-HD2 DNA – DNA, DNA – DNA

Public Radio News/Talk

WMFV DNA – 1.9, DNA – #15

WMFE 1.7 – DNA, #15 – DNA

CINCINNATI

News/Talk

WLW 11.3 – 13.3, #1 #1 (Reds)

WKRC 6.0 – 6.0, #5 – #5

News

None

Sports Talk

WCKY 1.0 – .7, #19 – #19

WSAI .6 – .7, #21 – #19

Public Radio News/Talk

WVXU 3.2 – 3.3, #10 – #10   

Note: News/talk WLW’s +2.0 (11.3 – 13.3) represents a tie for the largest (6+) March 2024 – April 2024 increase by any station in these 12 PPM-markets.

CLEVELAND

News/Talk

WTAM 5.4 – 7.4, #9 – #4 (Guardians, Cavaliers)

News

WMMS-HD2 .1 – .1, #23 – #23

Sports Talk

WKRK 4.3 – 4.2, #10 – #10

WKRK Stream .4 – .6, #21 – #20

WARF .2 – .1, #22 – #23

Public Radio News/Talk

WKSU 7.2 – 6.5, #5 – #7

WKSU-HD4 DNA – DNA, DNA – DNA

Note: News/talk WTAM’s +2.0 (5.4 – 7.4) represents a tie for the largest (6+) March 2024 – April 2024 increase by any station in these 12 PPM-markets.

KANSAS CITY

News/Talk

KMBZ-FM 5.3 – 5.6, #4 – #4

KCMO-AM 2.0 – 1.5, #16 – #18

KMBZ-AM 1.4 – 1.3, #18 – #19

KMBZ-FM Stream 1.0 – .9, #22 – #22

KCMO-AM Stream DNA – DNA, DNA – DNA

KMBZ-FM HD2 DNA – DNA, DNA – DNA

News

None

Sports Talk

KCSP 1.8 – 3.4, #17 – #10 (Royals)

KCSP Stream  .1 – .6, #29 – #26 (Royals)

KWOD .1 – DNA, #29 – DNA

Public Radio News/Talk

KCUR 2.9 – 2.2, #12 – #15

KANU-HD2 DNA – DNA, DNA – DNA 

Notes: While sports/talk KCSP’s +1.6 (1.8 – 3.4) represents Kansas City’s greatest (6+) March 2024 – April 2024 increase, public radio news talk KCUR is -.7 (2.9 – 2.2) and in a three-way tie for the market’s largest (6+) March 2024 – April 2024 decrease.

COLUMBUS

News/Talk

WTVN 5.2 – 5.2, #8 – #7    

News

WYTS DNA – DNA, DNA – DNA

Sports Talk

WBNS-FM 8.6 – 7.6, #2 – #2 (Blue Jackets)

WBNS-AM .4 – .6, #20 #20 (Blue Jackets)

WMNI .3 – .1, #22 – #22

WBNS-FM HD2 DNA – DNA, DNA – DNA

Public Radio News/Talk

WOSU 5.9 – 6.1, #6 – #5

Up next: April 2024 overviews for Austin; Raleigh; Indianapolis; Milwaukee; Nashville; Providence; Norfolk; Jacksonville; West Palm Beach; Greensboro; Memphis; and Hartford.

Mike.Kinosian@gmail.com

Industry Views

Sabo Sez: Try It, You’ll Like It

By Walter Sabo
CEO, Sabo Media Partners
A.K.A. Walter M Sterling
Host, Talk Media Network

imThis week, I started a five-night show on Audacy’s WPHT, Philadelphia. Thank you, market president David Yadgaroff. Because of my tenure in the industry, I received a flattering, humbling number of emails from colleagues in radio. THANK YOU. The support and encouragement are appreciated and certainly needed!

There was a pattern to the notes beyond the kind thoughts for my future. Almost every note hoped that the example of my show’s non-political content would compel other broadcasters to stop their political speeches and start a broader, real-life focused conversation. These emails were from CEOs, program directors, news directors, owners, and hosts. My response is, why me? If the note writer believes broader content would be good for their business, why don’t they put it on the air, today?

It would be fun to speculate on the answer to that question. It would also be pointless because the real answer is…  just do it!

Radio executives love to copy success. I am mystified by why they are copying failure. Almost all politically focused talk stations are declining in audience and gaining in demographic age. Daytime TV talk shows cover much broader topics that capture younger demos, are growing in audience and, as a category, generate $5 billion in annual revenue.

Broader topic menus work well. Thanks to enlightened owners, my company has launched many stations and hosts that are not political. Of course it works, life is what your target listener is discussing with their friends right now. Follow my example. Your audience will grow, and you’ll generate more revenue.

(EDITOR’S NOTE:  Walter Sabo will be appearing on a panel discussion titled, “Beyond Politics” at TALKERS 2024: Radio and Beyond on Friday, June 7 at Hofstra University on Long Island. For information, click here.

Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers. HITVIEWS clients included Pepsi, FOX TV, Timberland, Microsoft, and CBS Television. He can be reached at sabowalter@gmail.com. His nightly show “Walter Sterling at Night” is debuted this week on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, now in its 10th year of success.

Industry News

Newsmax Launches “The Leventhal Report”

Newsmax premiered journalist Rick Leventhal’s new hour-long news and interview program Newsmax2 last night (5/13) at 7:00 pm ET. “The Leventhal Report” streams nightly on Newsmax2. The company says, “Leventhal, known for his dynamic reporting style and in-depth coverage of breaking news stories,im will cover the latest on significant events from around the nation and the world.” Levanthal adds, “‘The Leventhal Report’ will bring the top stories to the growing Newsmax2 audience with an in-depth analysis of the ‘why’ and what it means to them and our nation. I am looking forward to bringing my global experience in covering the news that matters most to Newsmax2’s lineup of hard-hitting journalism.” Newsmax2 is the network’s free streaming channel available on the Newsmax App and FAST channel platforms found on most major OTT systems including Roku, Samsung, Amazon Fire, Pluto, Vizio, LG, Tivo, Plex and Xumo. Newsmax2 also airs on 20 television broadcast stations through digital channels.