Industry News

Salem Issues Statements on Charlie Kirk’s Slaying

In the hours after media personality, political activist, and Turning Point USA founder Charlie Kirk was killed during a speaking event at Utah Valley University, Salem Media Group issued a number of statements from its executives. The company called Kirk’s killing “a cowardly and vile act of violence, carried out to silence one of America’s boldest Christian conservative voices. Our hearts are shattered for Charlie’s wife, family, friends, colleagues,img and the countless people whose lives he touched through his words, his work, and his unwavering commitment to faith and country.” Salem CEO David Santrella is quoted saying, “Charlie was more than a broadcaster – he was a fearless defender of truth and a faithful servant of God. This assassination was not just an attack on Charlie, it was an attack on free speech and on the values Charlie championed every day. His absence leaves a tremendous void, but his legacy of faith, courage, and conviction will continue to inspire generations.” Salem Media chief strategy officer Bradley Parscale stated, “I have had the privilege of working with Charlie for nearly a decade. He was part of the Salem family. His voice was fearless, unyielding, and relentless in the defense of faith and freedom. This heinous act of evil was meant to silence him, but as Christians, we know darkness cannot overcome the light. Charlie’s influence cannot and will not be silenced.” The company added, “Charlie’s partnership with Salem Media was defined by his uncompromising defense of biblical values, liberty, and truth. Through his nationally syndicated show and podcast, he reached millions who relied on his voice to cut through lies, honor truth, and give courage to those fighting for faith and freedom.”

Israeli Prime Minister Benjamin Netanyahu took the time to issue a statement on Kirk’s death, saying, “Charlie Kirk was murdered for speaking truth and defending freedom. A lion-hearted friend of Israel, he fought the lies and stood tall for Judeo-Christian civilization. I spoke to him only two weeks ago and invited him to Israel. Sadly, that visit will not take place. We lost an incredible human being. His boundless pride in America and his valiant belief in free speech will leave a lasting impact. Rest in peace, Charlie Kirk.”

Salem is also announcing that today (9/11) it will broadcast a special two-hour tribute to Charlie Kirk in what was his 12:00 noon to 2:00 pm ET daypart. The program will be co-hosted by Kirk’s colleagues, SRN host Mike Gallagher and KSKY-AM, Dallas “660AM The ANSWER” talk radio host Mark Davis.

Industry News

Powerful Archival Interview with Charlie Kirk Posted

img

A rare audio interview with fallen talk show host and conservative thought leader Charlie Kirk has been posted to the TALKERS Media YouTube Channel.  Hosted by Michael Harrison, the half hour conversation was conducted with the then 26-year-old communicator on October 10, 2020 – just days after he was named by the Salem Radio Network as part of its daily power-packed line up of syndicated hosts. The discussion – retrieved from the extensive TALKERS archives – covers Kirk’s life and philosophy all the way from childhood to his co-founding of Turning Point USA to emerging as a major American political influencer and close friend/ally of President Donald Trump.  To quote TALKERS VP/executive editor Kevin Casey, “This remarkable interview is a definitive collection of information pertaining to the life, ideas, and work of Charlie Kirk, presented in his own words. Not to be missed!” To listen to the interview in its entirety, please click here.

Industry News

Audio Tribute Memorializing 9/11 Available to TALKERS Subscribers

The 24th anniversary of the 9/11 terrorist attack on the World Trade Center in New York City takes place today. The day – in what has become a historic tradition – will be commemorated by a wide variety of solemn events across the nation.  TALKERS is once again making a special four-minute and eleven-second audio file titled, “Reflections on 9/11,” to its readers and subscribers for on-air, online, or personal use at no cost. Originally produced in 2023 as an audio podcast for Podjockey.com, the emotionally powerful and touching piece was written and delivered by longtime talk media host, commentator and director of the Good For You Network (www.goodforyounetwork.comClaire Carter (a.k.a. C.C. Carter). It also features an original musical backdrop scored and performed by the renowned pop music ensemble Gunhill Road whose “songs with a message” are often played on talk radio. Carter says, “Two months after 9/11, I went down to the World Trade Center site to pay my respects. I walked over to the makeshift ‘Teddy Bear’ memorial site, where people had spontaneously left notes and cards – and teddy bears. I wanted to write down some of what was left, because it was meant to be heard. I wanted to give voice to peoples’ hearts and heartache. And so, I ask you to listen to the raw emotions emanating from their hearts.” To download “Reflections on 9/11” by C.C. Carter and Gunhill Road, please click here.

Industry News

Audio Tribute Memorializing 9/11 Available to TALKERS Subscribers

The 24th anniversary of the 9/11 terrorist attack on the World Trade Center in New York City takes place tomorrow. The day – in what has become a historic tradition – will be commemorated by a wide variety of solemn events across the nation.  TALKERS is once again making a special four-minute and eleven-second audio file titled, “Reflections on 9/11,” to its readers and subscribers for on-air, online, or personal use at no cost. Originally produced in 2023 as an audio podcast for Podjockey.com, the emotionally powerful and touching piece was written and delivered by longtime talk media host, commentator and director of the Good For You Network (www.goodforyounetwork.comClaire Carter (a.k.a. C.C. Carter). It also features an original musical backdrop scored and performed by the renowned pop music ensemble Gunhill Road whose “songs with a message” are often played on talk radio. Carter says, “Two months after 9/11, I went down to the World Trade Center site to pay my respects. I walked over to the makeshift ‘Teddy Bear’ memorial site, where people had spontaneously left notes and cards – and teddy bears. I wanted to write down some of what was left, because it was meant to be heard. I wanted to give voice to peoples’ hearts and heartache. And so, I ask you to listen to the raw emotions emanating from their hearts.” To download “Reflections on 9/11” by C.C. Carter and Gunhill Road, please click here.

Industry News

Judge Dismisses Newsmax Suit Against FOX

Judge Aileen Cannon dismissed Newsmax’s anti-trust suit against Fox Corporation and FOX News Network LLC, calling it an impermissible “shotgun pleading.” Judge Cannon provides the following definition of a shotgun pleading in her ruling:“The most common type [of shotgun pleading] – by a long shot – is a complaint containing multiple counts where each count adopts the allegations of all preceding counts, causing each successive count to carry all that came before and the last count to be a combination of the entire complaint.” The suit was dismissed without prejudice which gives Newsmax the opportunity to file an amended complaint, but it must do so by September 11 and “must not contain any successive counts that incorporate all prior allegations.” Judge Cannon also adds that if an amended complaint is filed, “each count must identify the particular legal basis for liability and contain specific factual allegations that support each cause of action within each count.

Industry Views

Are Your AI Logos Actually Kryptonite?

By Matthew B. Harrison
TALKERS, VP/Associate Publisher
Harrison Media Law, Senior Partner
Goodphone Communications, Executive Producer

imgSuperman just flew into court – not against Lex Luthor, but against Midjourney. Warner Bros. Discovery is suing the AI platform, accusing it of stealing the studio’s crown jewels: Superman, Batman, Wonder Woman, Scooby-Doo, Bugs Bunny, and more.

At first glance, you might shrug. “That’s Warner Bros. vs. Silicon Valley – what does it have to do with my talk media show?” Here’s the answer: everything. If you or your producer are using Midjourney, DALL·E, or Stable Diffusion for logos, promos, or podcast cover art, you’re standing in the same blast radius.

AI Isn’t Neutral Paint

The romance of AI graphics is speed and cost. Need a logo in five minutes? A flyer for a station event? A podcast cover? Fire up an AI tool and you’re done.

But those images don’t come from a blank canvas. They come from models trained on copyrighted works – often without permission. Warner Bros. alleges that Midjourney not only trained on its characters but knowingly let users download knockoff versions.

If Warner wins – or even squeezes a settlement – AI platforms will clamp down. Suddenly, the “free” art you’ve been posting may not just vanish; it may become a liability.

Too Small to Matter? Think Again

Here’s the legal catch: infringement claims don’t scale by size. A podcaster with a Facebook page is just as liable as a network if the artwork copies protected content.

It’s easy to imagine a rival, competitor, or ex-producer spotting an AI-made graphic that looks “too much like” something else – and firing off a takedown. Once that happens, you’re judged not by intent but by what you published.

Unlike FCC guardrails for on-air speech, there’s no regulator to clarify. This is civil court. You versus the claimant – and the billable hours start immediately.

Even Elon Musk Just Got Burned

Neuralink – Elon Musk’s brain-computer startup – just lost its bid to trademark the words “Telepathy” and “Telekinesis.” Someone else filed first.

If Musk’s lawyers can’t secure simple branding terms, what chance does your station or company have if you wait until after launch to file your new show name? Timing isn’t just strategy; it’s survival.

The Playbook

  1. Audit Your AI Use. Know which graphics and promos are AI-generated, and from what platform.
  2. File Early. Register show names and logos before the launch hype.
  3. Budget for Ownership. A real designer who assigns you copyright is safer than a bot with murky training data.

The Bottom Line

AI may feel like a shortcut, but in media law it’s a trapdoor. If Warner Bros. will defend Superman from an AI platform, they won’t ignore your podcast artwork if it looks too much like the Man of Steel.

Big or small, broadcaster or podcaster – if your AI Superman looks like theirs, you’re flying straight into Kryptonite.

Matthew B. Harrison is a media and intellectual property attorney who advises radio hosts, content creators, and creative entrepreneurs. He has written extensively on fair use, AI law, and the future of digital rights. Reach him at Matthew@HarrisonMediaLaw.com or read more at TALKERS.com.

Industry Views

Monday Memo: Water You Known For?

By Holland Cooke
Consultant

imgMy kitchen faucet wouldn’t shut off. It died, of old age. Things start doing that when your “new” house turns 25.

With replacement hardware inbound from – where else? – Amazon, we’re coping, filling pitchers in the first-floor loo. Yet, days later, we still reach for the broken kitchen faucet, force-of-habit.

WHAT IF someone pushes your station’s button, or goes to download your podcast, and nothing comes out?im

What are you known-for? What would be missed if you weren’t still doing it?

Explain that-you-do what-you-do-well, things listeners thirst for, especially things they can only get from you. And make every effort to deliver.

Holland Cooke (HollandCooke.com) is a media consultant working at the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke

Industry News

Buck Sexton Sues Real Estate Investment Trust

imgAccording to a report in Barron’s, Premiere Networks talk host Buck Sexton filing a federal lawsuit against RAD Diversified REIT, alleging they defrauded him of more than $100,000. In the complaint, Sexton alleges that RAD founders Dutch Mendenhall and Amy Vaughn solicited cash from him for investment coaching for property deals, neither of which ever happened. The story notes that this suit comes just weeks after Florida’s attorney general announced a probe into RAD saying the firm “appears to be a Ponzi scheme.” Sexton’s attorney writes in the complaint, “Despite being an experienced real estate investor, Mr. Sexton was taken in by the documents and investment returns touted by Mendenhall and his representatives. The defendants’ grand promises of sweeping returns never materialized.” See the Barron’s story here.

Industry News

FOX Sports Radio Unveils NFL Programming

FOX Sports Radio is unveiling it weekend lineup for the 2025 football season and it includes some new shows and new staffers. NFL analyst and senior producer at NFL Films, Greg Cosell, is now co-hosting theimg Sunday morning 8:00 am to 10:00 am show with Mike Harmon. Also, WGFX-FM, Nashville host Buck Reising joins longtime friend and FSR weekend personality Jason Fitz to co-anchor “Buck & Fitz” on Saturdays from 6:00 pm to 8:00 pm ET. Fangirl Sports Network Founder and KNBR 49ers correspondent Tracy Sandler and Spectrum News Sports host and sideline reporter Nikki Kay are joining Alex Curry and Carmen Vitali on the 4:00 pm to 6:00 pm Saturday program.

Industry News

Talk Host Dr. Daliah Wachs Celebrates Successful Blood Donation Week

img

Pictured above is Talk Media Network nationally syndicated talk host Dr. Daliah Wachs giving blood yesterday (9/5) in recognition of 9th annual National Blood Donation Week/Day and the 10th year for Nevada Blood Donation Day. Wachs tells TALKERS that 43 states joined the program this year. She adds, “Today the blood donation center was packed and we are so grateful for all those who came out to donate blood.”

Industry News

TALKERS News Notes

Salem and D’Souza to Release New Film. Salem Media Group and D’Souza Media release the official trailer for the film, The Dragon’s Prophecy. This film is based on the book by Jonathan Cahn that explores the October 7 terror attacks in the Middle East and their connection to ancient battles between the Israelites and the Philistines as recounted in the Bible. It features exclusive interviews with major world leaders and Christian voices, including Israeli Prime Minister Benjamin Netanyahu, Mike Huckabee, Erick Stakelbeck, and Eric Metaxas.

NFL Podcast Network Adds New Shows. The National Football League and iHeartMedia announce the NFL Podcast Network’s fall programming lineup for the 2025 NFL season that includes new programs “Late-Round Fantasy Football Podcast with JJ Zachariason” and “NFL Cover Zero with Matt Jones and Drew Franklin.” All shows on the NFL Podcast Network are distributed by iHeartPodcasts.

Industry News

War of Words Breaks Out Between FOX and Newsmax Over Lawsuit

Yesterday, TALKERS reported the anti-trust lawsuit Newsmax is filing against Fox Corporation and Fox News Network, LLC in the United States District Court for the Southern District of Florida in which Newsmaximg accuses FOX of “engaging in an extensive and unlawful campaign to block competition in the market for right-leaning pay television news, including Newsmax.” imgA FOX spokesperson responded with the following: “Newsmax cannot sue their way out of their own competitive failures in the marketplace to chase headlines simply because they can’t attract viewers.” Newsmax issued the following statement in response to that saying, “If Newsmax was such a ratings failure, why has FOX spent so much time, energy, and resources to suppress us, block us, and denigrate us? The answer is obvious. Also please note that FOX in its statement does not deny any of our serious allegations.”

Industry News

Beasley and Amazon’s ART19 Partner for Podcasts

Beasley Media Group enters into an agreement with Amazon’s ART19 for its portfolio of podcasts and onimg-demand radio shows to migrate to ART19’s infrastructure that it says will allow it to “unlock new revenue opportunities and offering advertisers enhanced reach , deeper analytics, and improved ROI.” Beasley chief content officer Justin Chase says, “This partnership is an important step in our digital transformation. ART19’s platform will help us expand monetization opportunities while delivering a better experience for audiences and advertisers.”

Industry News

Kentucky Governor’s Podcast Joins SiriusXM

Kentucky Governor Andy Beshear signs a new deal to bring his podcast to the SiriusXM Podcast Network. Episodes will also air on the SiriusXM Progress channel. As part of the deal, SiriusXM Media acquires exclusive global ad sales rights to the audio edition of the podcast. In addition to the podcast, Governorimg Beshear will host a new series of live specials, “Andy Beshear Presents,” airing exclusively on SiriusXM Progress. The series will premiere Tuesday, September 9 at 12:00 noon ET. Beshear will be joined by fellow Progress host John Fugelsang and will take calls from listeners across the country. Governor Beshear says. “I want this podcast to be a space to bring people together – especially in such a stressful and divisive time in our country. This is a conversation with friends and we talk about things that matter to all of us: sports, politics, pop culture, our kids. I’m excited to expand this conversation with listeners across the country on SiriusXM, highlighting a wide range of voices and ideas that can help move us all forward, together.”

Industry News

Salem COO Stepping Down

Salem Media Group chief operating officer David Evans exited his role with the company on August 31. Evans joined Salem in 2000 as chief financial officer and later served as president of new media before becoming COO for the past three years. The company says that over his 25-year tenure, Evans played aimg significant role in shaping Salem’s growth and direction. Under his leadership, Salem launched and developed four major digital properties: Salem Web Network, Salem Church Products, Townhall Media, and Eagle Financial Publications. Salem CEO David Santrella says, “David has been an important part of Salem’s journey, and we are deeply grateful for his dedication, professionalism, and leadership over the years.” Salem co-founder Ed Atsinger adds, “David’s impact on Salem has been profound. From his early days as CFO to his leadership in building our digital media presence, his contributions have helped define who we are today. We thank him for his many years of service and wish him continued success in the future.”

Industry News

Newsmax Files Anti-Trust Suit Against FOX News

Newsmax announces it has filed a federal antitrust lawsuit against Fox Corporation and Fox News Network, LLC in the United States District Court for the Southern District of Florida. Newsmax is accusing FOX of “engaging in an extensive and unlawful campaign to block competition in the market for right-leaning pay television news, including Newsmax.” The complaint alleges that FOX has abused its dominance in the right-leaning pay TV news market for years by coercing distributors into unfair carriage agreements designed toimg exclude or marginalize competitors like Newsmax. Further, Newsmax alleges that FOX News, “described in the complaint as a ‘must-have’ channel for distributors, leverages its market power to impose restrictions that harm consumers, stifle competition, and drive-up costs across the pay TV ecosystem.” Specifically, Newsmax alleges that “FOX conditions access to FOX News on imgagreements by distributors not to carry or to restrict competing right-leaning news channels. If distributors carry Newsmax, FOX forces them to also carry low-demand channels like FOX Business or FOX Sports 2 in their most widely viewed tiers, triggering potentially tens of millions in extra fees. These clauses penalize distributors for placing Newsmax in basic packages by requiring simultaneous promotion of FOX less popular channels.” Also, Newsmax alleges that FOX has pressured its guests to not appear on Newsmax, as well as has run online smear campaigns and hired private investigators targeting Newsmax executives to damage the Company’s credibility. Newsmax is asking the court to: 1) Declare FOX’s conduct unlawful under federal and state antitrust laws; 2) Award monetary damages as permitted by law; 3) Enjoin FOX from continuing exclusionary contracts and monopolistic practices; and 4) Order equitable relief to restore competition in right-leaning pay TV news.

Industry News

Sunrise Broadcasting Launches Hudson Valley Sports Talker

Sunrise Broadcasting launches “FOX Sports 1220AM/94.5 FM” on WGNY-AM/FM, Newburgh, New York and on the HD2 channel of AC WJGK-FM, Newburgh serving the Hudson Valley with content from FOX Sportsimg Radio, including “Two Pros and a Cup of Joe,” “The Dan Patrick Show,” “The Herd with Colin Cowherd,” and more. The station will also broadcast FOX Sports Radio around the clock on weekends. Sunrise operations director Robert J. Maines Jr. says, “Sunrise Broadcasting is thrilled to add FOX Sports Radio to WGNY 1220 AM/94.5 FM. We look forward to bringing this exciting sports network to our Hudson Valley sports listeners.”

Industry News

Stillman Moves to Podcasting After Exiting “The Game”

The Tennessean reports that Nashville sports media personality Jared Stillman is relaunching his Stillman & Co. program as a podcast on the 440 Sports on-demand audio network. Stillman recently exited WPRT-FM,img Nashville “102.5 The Game” after being unable to strike a deal to renew his show. The new program will air live weekdays at 2:00 pm and goes online as a podcast by 3:30 pm that day. He tells the paper, “I was fortunate enough to have what I feel is an incredibly loyal core audience and I plan to provide for them a daily show every day that isn’t behind a paywall and 440 Sports gives me that opportunity. With very limited commercial interruption, the podcast should be able to get most people in Nashville through their afternoon commute.” Read The Tennessean story here.

Industry News

TALKERS News Notes

Schrager Launches Football Podcast. ESPN and Omaha Productions announce that ESPN NFL analyst Peter Schrager is debuting, “The Schrager Hour,” a Wedsnesday show in which Schrager “dives into key storylines and match-ups around the league, taking you behind the scenes of Monday Night Football and recapping his week on the road covering the NFL.” In addition, Schrager will be on the sidelines of Monday Night Football alongside Katie George and will appear regularly across ESPN’s studio programming, including frequent appearances on “Get Up,” “First Take,” “The Pat McAfee Show,” “NFL Live” and “SportsCenter.”

Browns Extend Partnership with Audacy and Good Karma Brands. The Cleveland Browns announced a multi-year agreement with Audacy and Good Karma Brands, reaffirming the stations’ continued roles as the team’s official flagship radio partners for the University Hospitals Browns Radio Network. ESPN Cleveland market manager Tom Olson says, “We’re thrilled to continue our partnership with the Cleveland Browns. This renewal not only extends our tradition of delivering the excitement of Browns content to our fans, but also opens new opportunities to integrate our local partners directly into the fabric of the play-by-play broadcast.”

Industry Views

Commercial Copy for Careworn Consumers

By Holland Cooke
Constulant

imgWhy I love going on sales calls with station reps: Meeting retailers, who have SUCH a feel for their customers’ (our listeners’) mindset. Following-up last week’s column exploring the societal angst we are living through, this week’s will recommend technique for scripting in what psychologists call the Age of Outrage Fatigue.

Emotional bandwidth is down. Skepticism is up. And the old tricks – hyperbole, urgency, shouty headlines – are backfiring. People aren’t just tuning-out content they disagree with; they’re tuning-out tone. They crave calm. Clarity. Credibility.

To cut-through:

— Clear beats clever. Instead of “Don’t sweat it – we’ve got your ducts in a row!” Try “Get your AC fixed today, and sleep comfortably tonight.”

im

— Ditch the drama. Instead of: “Drowning in debt?” Try: “Make a fresh start.”

— Frame your offer as an upgrade, not a fix for failure. Instead of: “Will you EVER be able to retire?” Try: “Plan your next chapter, on your terms.”

— Empathize, don’t exaggerate. People trust what feels human. Empty hype gets filtered out fast. “There’s never been a better time to buy a car!” goes in-one-ear-and-out-the-other.

— Earn attention quickly. The first sentence matters more than ever. Make it a question that includes “you” and/or “your” which describes the consumer situation that your advertiser can cure. “Is your money doing what you want it to?”

— Use specifics, not superlatives. “Best ever!” means nothing. Numbers and proof points build confidence.

— If you’re scripting with AI, rewrite to weed-out clichés. Restaurant spots that tout “a relaxing atmosphere” are verbal Styrofoam.

— Respect their time. Use short sentences. Bullet points. Clear next steps. Happy outcomes.

Today’s most effective copywriting calms the reader. It offers clarity in a crowded, chaotic world.

Holland Cooke (HollandCooke.com) is a media consultant working at the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke

Industry News

Detrow to Host “All Things Considered”

NPR names Scott Detrow full-time host of the weekday edition of “All Things Considered,” effective September 29. Detrow will continue as a host of NPR’s daily news podcast “Consider This.” Detrow hasimg hosted the weekend edition of “All Things Considered” since May of 2023. He says, “I’m really excited and honored to step into this role. I’m mindful of just how important All Things Considered’s legacy is for listeners, and I also know just how much I’ve loved working with the show’s team these past two years on weekends. I can’t wait to bring listeners the news five days a week now. And at this moment where we are all focusing on strengthening the entire public media network and working together more closely than ever before, I’m proud that I started out as an ‘All Things Considered’ host at a NPR Member station, and now will be doing that job nationally.”

Industry News

Joe Thomas Broadcasts from New Orleans Affiliate

img

Talk Media Network nationally syndicated talk radio host and WTON, Staunton, Virginia owner Joe Thomas recently visited New Orleans affiliate station WGSO while in town broadcasting from the State Policy Network annual meeting. He’s pictured above (right) with WGSO operations director BJ Rust (left).

Industry Views

SABO SEZ: What You Need to Know About the “Law of 200”

By Walter Sabo
a.k.a. Walter Sterling, Host
WPHT, Philadelphia, “Walter Sterling Every Damn Night”
and TMN syndicated, “Sterling on Sunday”

imgThe risk is real. Suggesting that a technique used with great success in the recent past might be beneficial to the present is a perilous course. Is the idea out of touch with today’s reality? Is the author ignoring current trends?

A factual current event from which our industry and our lives suffer: Sales are down. Sales for the radio industry are down every quarter.

Hard research-and-math-people will point to the usual causes. Add to that list the fact that the same dollars that bought spots priced at X for the big morning show are being fed into podcasts for 10 percent of X. But podcasts are digital! Therefore, they are sexy to Wall Street. The result of that dollar transfer is quarterly investor calls featuring CEOs declaring that “digital is a sweet spot.” Actually, “digital” is a cheap whore but back to the topic:

Methods deployed to sell radio today are not working. Salespeople work hard, but the strategies they are given are weak. That’s why sales are down – every quarter. Spreadsheets, ROI, CPP, programmatic are elegant math-major systems. But our product is not math. Our product is emotion. Match sales techniques to the product. Tap the power of emotion.

Everything is ultimately purchased from our emotions. Everything.  Case in point: Joe Girard* understands cars better than anyone in history. No, no, don’t be dismissive of Joe because he was a car salesman; cars are very expensive. Cars have impacted you and your family for years. Cars make you feel great or awful. Powerful purchase.

Happy Birthday! One month a year, Joe would mail out a birthday card to all of his past customers and all of his prospects. All of them. In the same month. One out of 12 recipients were thrilled that Joe remembered their birthday! The other 11 would call Joe and tell him that he had their birthday date wrong. They called Joe. A car salesman.

Joe gave all of them information on the phone about the latest models and deals for… a new car. They called Joe.

The Law of 200. Catholic funeral masses hand out prayer cards featuring a photo of the deceased. Ask a priest how many cards are printed. The answer is 200. Caterers will tell you that the standard number of wedding guests is… 200!

Seems we know 200 people who will come to our wedding and our funeral. Major life events. Buying a car is a major, emotional life event. Joe realized that if he sold a good car, 200 people would learn that the customer was satisfied.

OR 200 were not happy. He gave all car buyers a box, a box of his business cards. 200 cards. He urged customers to hand out Joe’s cards to their friends.

Do those 22-year-old time buyers still want concert tickets, merchandise, meals, autographs, meet and greets? Before the power point presentation starts, book the good seats.

Yes, our product is emotion driven. How many arguments have you had about music repetition? New music? Controversial topics? Borderline morning show jokes? Those are emotional not intellectual discussions. There’s our power – in the center of the rink. Put the commercial on the mat.

How to Sell Anything to Anybody by Joe Girard https://a.co/d/fTpuzoZ

Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers.. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com.

Industry Views

When “Sharing” Becomes Stealing: TALKERS’ 90-Second Lesson in Fair Use

By Matthew B. Harrison

TALKERS, VP/Associate Publisher
Harrison Media Law, Senior Partner
Goodphone Communications, Executive Producer

imgNinety seconds. That’s all it took. One of the interviews on the TALKERS Media Channel – shot, edited, and published by us – appeared elsewhere online, chopped into jumpy cuts, overlaid with AI-generated video game clips, and slapped with a clickbait title. The credit? A link. The essence of the interview? Repurposed for someone else’s traffic.

TALKERS owns the copyright. Taking 90 seconds of continuous audio and re-editing it is infringement.

Could they argue fair use? Maybe, but the factors cut against them:

  • Purpose: Clickbait, not commentary or parody.
  • Nature: Original journalism leans protective.
  • Amount: Ninety seconds may be the “heart” of the work.
  • Market Effect: If reposts draw views, ad revenue, or SEO, that’s harm.

And here’s the key point: posting free content doesn’t erase its market value. Free journalism still generates reputation, sponsorships, and ad dollars. Courts consistently reject the idea that “free” means “up for grabs.”

Enforcement options exist. A DMCA notice can clear a repost quickly. Repeat offenders risk bans. On-screen branding makes copying obvious, and licenses can set terms like “share with credit, no remix.”

But here’s the hard truth: a takedown won’t stop the AI problem. Once a clip circulates, it’s scraped into datasets training text-to-video and voice models. Deleting the repost doesn’t erase cached or mirrored copies. Think of it like pouring a glass of water into the ocean – you can’t get it back. And to make matters worse, enforcement doesn’t stop at U.S. borders. Different countries have different copyright rules, making “justice” slow, uneven, and rarely satisfying.

That TALKERS interview may now live inside billions of fragments teaching machines how people speak. You can win the takedown battle and still lose the training war. Courts are only starting to address whether scraping is infringement. For now, once it’s ingested, it’s permanent.

Creators face a constant tension: content must spread to grow, but unchecked sharing erodes control. The challenge in 2025 is drawing that line before your work becomes someone else’s “content.”

The law is still on your side – but vigilance matters. Use takedowns when necessary. Brand so the source is clear. Define sharing terms up front. And remember: free doesn’t mean worthless.

The real question isn’t just “Is it fair use?” It’s “Who controls the story?”

Matthew B. Harrison is a media and intellectual property attorney who advises radio hosts, content creators, and creative entrepreneurs. He has written extensively on fair use, AI law, and the future of digital rights. Reach him at Matthew@HarrisonMediaLaw.com

Industry Views

Monday Memo: Unmet Needs?

By Holland Cooke
Consultant

imgLast week’s column previewed “CeaseFire,” C-SPAN’s antidote to the caricature cable news shouting match. Thanks to all who offered feedback when we wondered “WHAT IF…?” for talk radio.

Recent report from Reuters Institute for the Study of Journalism: People are disabling news alerts, “either because they feel they get too many or because they are not useful.”

People are anxious. Even a robot can read-the-room, as I learned by asking ChatGPT: “In USA society generally, list unmet needs.” Among them:

Belonging Without Division

— People crave community but are tired of being forced to choose sides.
— Unmet need: A way to feel connected and purposeful without being tribalized by politics, race, class, or ideology.

Trusted, Nuanced Information

— There’s information overload, but trust is at an all-time low.
— Unmet need: Sources that feel both credible and fair-minded, without sensationalism, bias, or agenda-chasing.

Civility in Public Discourse

— Public conversation often feels like a battleground.
— Unmet need: Spaces — digital or real-world — where disagreement is safe, not destructive or humiliating.

im

Mental & Emotional Support

— Rising anxiety, loneliness, and burnout affect people across all ages.
— Unmet need: Accessible, non-stigmatized mental health support, including community-based emotional infrastructure (not just therapy apps).

Work That Feels Worthwhile

— Many jobs pay the bills but feel meaningless.
— Unmet need: Opportunities to do work that’s valued, not just productive — where dignity and contribution matter as much as output.

Financial Security That Isn’t Fragile

— Even middle-class households feel one emergency away from disaster.
— Unmet need: Stability and predictability — not just income, but housing, healthcare, and retirement that won’t evaporate with one bad break.

Intergenerational Connection

— Older and younger generations increasingly live in separate realities.
— Unmet need: Meaningful contact across age lines, where wisdom flows both directions — not just tech tutoring and nursing homes.

Shared Purpose

— Many feel like they’re drifting — or living someone else’s script.
— Unmet need: A sense of contribution to something bigger than self, not through ideology but through everyday roles, responsibilities, and relationships.

Consider as you pose call-in topics and choose interview guests.

Holland Cooke (HollandCooke.com) is a media consultant working at the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke

Industry News

TALKERS News Notes

“1300 The Zone” Adds Longhorns Show. iHeartMedia’s KVET-AM, Austin “1300 The Zone” announces a new partnership with the “3rd & Longhorn” football show to deliver expanded coverage of the Texas Longhorns’ 2025 college football season, including the launch of a brand-new postgame show. The “3rd & Longhorn Postgame Show” will air live on “1300 The Zone” immediately following every Texas Longhorns football game.

VSiN Unveils New Program Schedule.VSiN, The Sports Betting Network announces its new programming lineup to coincide with the 2025 NFL season that includes, among numerous changes, including an additional hour for “A Numbers Game” with Gill Alexander and producer Kelley Bydlon expanding to 10:00 am to 1:00 pm ET and the addition of a Sunday show for “Follow the Money” hosted by Mitch Moss and Pauly Howard.
Industry News

MIW/NAB’s “LAUNCH” Mentorship Program Underway

Mentoring and Inspiring Women in Radio and the National Association of Broadcasters Leadership Foundation announce the opening of the submission window for the 2025 LAUNCH Mentorship Program. The organizations say, “LAUNCH is a groundbreaking initiative developed to champion and cultivate emerging female talent in radio, with a specific focus on careers in engineering, audio production, andimg technical operations. This one-of-a-kind, year-long mentorship pairs a rising professional with a seasoned industry leader to provide one-on-one coaching and deep exposure to the technical side of the broadcast industry.” The selected mentee will gain hands-on insight into critical areas including FCC compliance, RF systems, EAS, IP-based broadcast systems, automation, and network operations. The program also explores key aspects of IT, remote broadcasting, digital audio, streaming, and systems integration, equipping participants with both the knowledge and connections to lead confidently in the evolving audio landscape. In addition, the chosen mentee will attend the 2026 NAB Show in Las Vegas. MIW Board President Sheila Kirby says, “The LAUNCH program is a cornerstone of MIW’s mission to open doors for women in every corner of broadcasting. By focusing on engineering and technical operations, we’re not only providing critical skills and mentorship, but also ensuring that women have a strong voice in shaping the future of our industry. We are deeply grateful to Mr. Master, Premiere Networks, and of course the NAB Leadership Foundation for their support in helping us prepare the next generation of broadcast leaders.”

Industry News

Top News/Talk Media Stories This Past Week (August 18 – 22, 2025)

Here are the most talked about stories of the past week (8/18-22) on news/talk radio and related talk media according to TALKERS:

Stories

1. Russia-Ukraine Negotiations
2. Texas & California Redistricting
3. The Economy/Fed Policy
4. Tariffs
5. Federal Takeover of DC
6. The Epstein Files
7. ICE Raids
8. Israel-Gaza War
9. Trump vs The Smithsonian
10.Trump Voting System Criticisms / Newsmax-Dominion Settlement

People

1. Donald Trump
2. Vladimir Putin
3. Volodymyr Zelensky
4. Greg Abbott
5. Gavin Newsom
6. Jerome Powell / Lisa Cook
7. Jeffrey Epstein / Ghislaine Maxwell
8. Kristi Noem
9. Pam Bondi
10.Benjamin Netanyahu

To see the full TALKERS Stories, Topics, and People Charts, please click HERE.

Industry News

KABC, Los Angeles New Flagship for UCLA Sports

Cumulus Media’s Los Angeles news /talk “Talk Radio 790 KABC” signs a multi-year agreement with the UCLA Bruins to be the new official radio broadcast home of Bruins football and men’s basketball. KABC will serve as the flagship station of the UCLA Bruins Audio Network. In addition, KABC will air four UCLAimg women’s basketball games this season and a total of 28 episodes of the “Bruin Insider Show” on Thursdays at 7:00 pm. KABC program director Luis Segura comments, “With KABC’s powerhouse signal and UCLA’s legacy teams, Southern Californians will get some of the best in sports programming starting Fall 2025! We are tremendously excited to partner with UCLA as the new official broadcast home of Bruins football and men’s basketball and look forward to turning up the volume on Bruins coverage for our passionate 790 KABC listeners and Southern California sports fans.”

Industry Views

Could Your Own Podcast Become Your AI Competitor?

By Matthew B. Harrison
TALKERS, VP/Associate Publisher
Harrison Media Law, Senior Partner
Goodphone Communications, Executive Producer

mattybharrisonImagine a listener “talking” to an AI version of you – trained entirely on your old episodes. The bot knows your cadence, your phrases, even your voice. It sounds like you, but it isn’t you.

This isn’t science fiction. With enough content, it’s technically feasible today. A determined developer could transcribe archives, fine-tune a language model, and overlay a cloned voice. The result wouldn’t be perfect, but it would be recognizable.

Whether that’s legal is another question – one circling directly around fair use.

Why It Matters

For most content creators, archives are their most valuable asset. Yet many contracts with networks, distributors, or hosting platforms quietly grant broad rights to use recordings in “new technologies.” That language, once ignored, could be the legal hook to justify training without your permission.

Fair use is the fallback defense. Tech companies argue training is transformative – they aren’t re-broadcasting your show, only using it to teach a machine. But fair use also weighs market harm. If “AI You” pulls listeners or sponsors away from the real thing, that argument weakens considerably.

Not Just Theory

Other industries are already here. AI has generated convincing tracks of Frank Sinatra singing pop hits and “new” stories written in the style of Jane Austen. If that can be done with a few books or albums, thousands of podcast episodes provide more than enough material to train a “host model.”

Talk media is especially vulnerable because its product is already conversational. The line between “fan remix” and “AI imitation” isn’t as wide as it seems.

What You Can Do

This isn’t about panic – it’s about preparation.

— Review your contracts: confirm you own your recordings and transcripts.
— Register your work: enforceable rights are stronger rights.
— Decide your stance: licensing your archives for training might be an opportunity – if you control it.
— Emphasize authenticity: audiences still value the human behind the mic.

The Takeaway

Could your podcast be turned into your competitor? Yes, in theory. Will it happen to you? That depends on your contracts, your protections, and the choices you make.

Fair use may ultimately decide these battles, but “fair” is not the same as safe. Consider this example a reminder: in the AI era, your archive is not just history – it is raw material.

Matthew B. Harrison is a media and intellectual property attorney who advises radio hosts, content creators, and creative entrepreneurs. He has written extensively on fair use, AI law, and the future of digital rights. Reach him at Matthew@HarrisonMediaLaw.com or read more at TALKERS.com.

Industry News

Mike McVay to Receive National Radio Award

National Association of Broadcasters announce that Mike McVay will be honored with the 2025 NAB National Radio Award. NAB president and CEO Curtis LeGeyt says, “NAB is thrilled to recognize Mike forimg his remarkable contributions to the radio industry over the past four decades. Mike’s deep expertise, creative vision and unwavering commitment to excellence have shaped countless careers, inspired new generations of broadcasters and driven innovation in every corner of the audio industry. His ability to nurture talent and create programming that resonates with audiences makes him a most deserving recipient of this year’s National Radio Award.” McVay is president of McVay Media and recently served as EVP of content and programming for Cumulus Media and the Westwood One radio network. NAB says the celebrated media strategist, programmer, talent coach and industry leader will receive this prestigious accolade during the NAB Marconi Radio Awards at the 2025 NAB Show New York.

Industry News

iHeartMedia Portland Renews with Trail Blazers

The Portland Trail Blazers and iHeartMedia Portland announce a multi-year agreement to their partnership as the official broadcast carrier for Trail Blazers games across the Trail Blazers Audio Network. As part of theimg deal, KPOJ-AM “Rip City Radio 620 AM” continues as the flagship station. Travis Demers enters his seventh full season as the team’s radio play-by-play announcer with Michael Holton as color commentator and Rip City Radio’s Chad Doing hosting both pre- and post-game shows.