Industry News

TALKERS News Notes

AURN Exec Honored with NAN Award. The CEO of American Urban Radio Networks parent company A Wonder Media Company, Chesley Maddox-Dorsey, received the President’s Award for her role in amplifying Black voices in media at the National Action Network’s 2025 Triumph Awards on October 6. at Jazz at Lincoln Center’s Frederick P. Rose Hall.

iHM Recognizes Five Years of The Black Effect Podcast Network. iHeartMedia and Charlamagne Tha God are celebrating five years of The Black Effect Podcast Network – a podcast publisher dedicated to Black listeners. Charlamagne Tha God says, “Our mission has always been to build a dedicated platform where Black voices can thrive. We have accomplished that mission and more. The past five years have been extraordinary, and the future of the Black Effect excites us. We will keep inspiring, empowering and creating culture and opportunities for all.”

Saga to Present at Noble Capital Markets Conference. Saga Communications executives Christopher S. Forgy, president and CEO, and Samuel D. Bush, EVP, chief financial officer and treasurer, will presenting at today’s Noble Capital Markets’ Emerging Growth Virtual Equity Conference at 4:00 pm ET. The presentation will feature a fireside style Q&A session with Michael Kupinski, director of research and senior media & entertainment analyst at Noble Capital Markets.

Industry News

Charlie Kirk Show Soars in Podtrac’s September Ranker

The Top Podcasts ranker from Podtrac based on U.S. unique monthly audience for the month of September saw Salem Podcast Network’s “Charlie Kirk Show” rise 28 places to #6 in theimg aftermath of his slaying in Utah on September 10. The top three podcasts remain in order from the August ranker with NPR’s “NPR News Now” at #1, followed by The New York Times’ “The Daily” at #2 and NPR’s “Up First” at #3. Other talk radio related shows include FOX Audio Network’s “FOX News Hourly Update” rising one place to #4 and DailyWire’s “The Ben Shapiro Show” falling four places to #12. See the complete ranker here.

Industry News

Rob Parker Press Box Dedicated at His Alma Mater

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FOX Sports Radio’s Rob Parker – co-host of “The Odd Couple with Rob Parker & Kelvin Washington,” MLB Network analyst, and founder/editor of MLBbro.com – was honored by his alma mater, Southern Connecticut State University at the school’s homecoming last Saturday (10/4) as the Jess Dow Field press box was officially dedicated in his honor. Parker, a 1986 grad, says, “I’m so grateful to Southern for laying the groundwork for my career. This is where it all began and where I learned to be a reporter. It’s an absolute honor to have my name on Southern’s press box. I hope this will inspire others to excel and do what most think can’t be done.”

Industry Views

Monday Memo: Social Media Checklist for Radio

By Holland Cooke
Consultant

imgThese aren’t just bulletin boards. They’re extensions of your station, where listeners expect to be acknowledged and advertisers expect to see results.

Michelle Krasniak’s “Social Media Marketing All-in-One For Dummies,” 6th Edition (Wiley, 2025) really is “9 Books in One.” Haven’t got time for all 739 pages? I’ve boiled-it-down to five fundamentals that tee-up useful brainstorming.

Her core message: stop treating social media as a sideline. It is as important to your brand as what comes out of the transmitter. And it’s sponsorable.

Here are five fundamentals:

Pick your platforms wisely.You don’t need to be everywhere. As our superstar traffic reporter Bob Marbourg used to say when I managed WTOP: “Pick your lane and stay with it.” Figure out where your target listeners already spend time and go-deep there. For most stations that’s Facebook and Instagram, but TikTok and YouTube Shorts are big with younger demos.

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  • Treat it as programming. Every social post is content marketing. That means it needs the same creativity and discipline as an on-air break. Recycle strategically: a morning show prank becomes a 15-second Reel, a newscast becomes “WXXX News Now, Top Stories.”
  • Post consistently. Social media isn’t set-it-and-forget-it. Build an editorial calendar. Balance evergreen content (i.e., music trivia or host Q&As) with timely, trending posts. Post predictably.
  • Measure what matters. Stop obsessing over likes. Engagement — comments, shares, saves, direct messages — is where the action is. Track what kinds of posts spark conversation and what falls flat. Advertisers will also expect hard numbers, so get comfortable with analytics.
  • Bring advertisers along. Clients want more than a schedule of spots. They want campaigns that include social media integration — from sponsored live streams to Instagram Reels with product tie-ins. Package these with on-air buys and show ROI with real data.

Krasniak stresses that “content is everywhere” — the trick is connecting the dots. For stations, that means breaking down silos between the studio, the stream, and the screen. Social feeds aren’t bulletin boards. They’re extensions of the studio, where listeners expect to be acknowledged and advertisers expect to see results.

Bottom line: Social media done right isn’t an add-on; it’s table stakes. If your station isn’t treating it with the same rigor as on-air programming, you’re leaving audience and revenue on the table.

Holland Cooke (HollandCooke.com) is a media consultant working at the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke

Industry News

FCC Chair Agrees to Testify Before Senate Commerce Committee

Federal Communications Commission Chairman Brendan Carr is agreeing to testify before the Senate Commerce Committee about the issues surrounding ABC/Disney’s suspension of Jimmy Kimmel form comments about the death of Charlie Kirk. The date for Carr’s testimony is not setimg but sources tell Reuters that it would likely be sometime after November. Senate Commerce Committee Chair Ted Cruz criticized Carr for comments he made on the Benny Johnson podcast about late night talk host Jimmy Kimmel’s joke that appeared to threaten ABC/Disney and promise FCC action against the company if it didn’t take action on its own. On his Premiere Networks distributed podcast, “The Verdict with Ted Cruz,” Cruz said of Carr’s comments, “I got to say that’s right out of ‘Goodfellas.’ That’s right out of a Mafioso coming into a bar going, ‘Nice bar you have here. It would be a shame if something happened to it.’” Carr recently said that’s not what he meant and stated, “We don’t want to see weaponization of government by any administration against any perspective – and that’s certainly not what we’re doing here.”

Industry News

Audacy Debuts “UPSTATE RED” Trimulcast

Audacy launches “UPSTATE RED,” a new conservative outlet that is broadcasting on three signals in the Greenville, South Carolina market. They are WYRD-AM at 1330, WORD-AM at 950 and WYRD-HD2 at 98.9 FM. Audacy also broadcasts conservative talk in the market on its sister station WYRD-FM “News/Talk 98.9 WORD.” Audacy Greenville-Spartanburg SVP andimg market manager Steve Sinicropi says, “We are proud to launch UPSTATE RED and bring a new conservative voice to the Upstate region. ‘UPSTATE RED’ will be a premier destination for principled conversation, insightful news, and engaging talk with some of the biggest names in national talk radio, providing the most important news and information to the Upstate.” The programming lineup includes Premiere Networks’ Glenn Beck, Clay Travis & Buck Sexton, Sean Hannity, and Jesse Kelly, as well as Michael DelGiorno in mornings, Westwood One’s Rich Valdes in late nights and FOX News Radio’s Will Cain.

Industry Views

SABO SEZ: Learn the Habits of Power and Success

By Walter Sabo
a.k.a. Walter Sterling, Host
WPHT, Philadelphia, “Walter Sterling Every Damn Night”
TMN syndicated, “Sterling on Sunday”

imgAs a media consultant, my team has had the privilege of being engaged extensively by members of the C-Suite. Becoming a member of the C-Suite is a common goal. To get into any group, acceptance often depends on acting and appearing like established members. Here are some of the actions observed of business masters whom we consulted:

Arrive First

Let’s start with Walter Anderson, CEO PARADE magazine. PARADE was then owned by Newhouse and was the most-read publication in the English language with 30-million-plus readers. Walter Anderson was a rock star. For years he was an award-winning editor and proud of his publication. He was a gifted leader. Smart writers and graphic designers want to work for Anderson. He’s that guy! It was an honor to have lunch with him… always at the Four Seasons.

Lunch at 12:30 pm. I’d arrive at 12:25 pm – Anderson was well seated. Lunch at 12:30, I’d arrive at 12:15 pm and Anderson was well seated. I had to arrive at 11:30 am to “beat” him to the 12:30 pm table. When I finally arrived at 11:30, he was startled that I arrived first. Score! I shared this story with the manager of the Four Seasons, Julian Niccolini. Julian smiled and said, “The most powerful person always arrives first.”

Arriving first is control, preemptive and, yes, powerful. Arrive first in all actions. The first one in a room can rearrange the chairs and name plates. Arriving first for a meeting gives a person a moral upper hand!

Answer Emails Fast

Our clients have included a long list of CEOs, presidents, and CBOs. Who answers their emails first? The most powerful: Bob Pittman, CEO, iHeartMedia; Julie Talbott, president, Premiere Networks; Kelli Turner, CEO, Audacy; Bob McAllan, CEO, Press Broadcasting; Joe Clayton (deceased), CEO Sirius; Scott Greenstein, president, SiriusXM; Kraig Kitchin, CEO, Soundmind; Tim McCarthy, CEO, Broadcasters Foundation; Alan Shaw, CEO, Centennial Broadcasting; and Chris Oliviero, CBO, Audacy all answer their email super fast. (There are other contacts who answer fast, but this is the CEO/president list.) Most of the other CEOs and presidents who answer late or not at all are bankrupt.

Thank You First

Powerful people send thank you notes – fast. After an event, they send thank you to the host before going to bed. Powerful execs study when people in their industry get an award or promotion and then write notes of congratulations – and stamp it. No emails. Those real letters are saved – forever. Thank you, Cathy Black!

 Know Thy Numbers

Powerful executives are never vague about numbers. Vagueness invites suspicion and erodes confidence. BUT, the powerful are not driven by the numbers. The numbers are not front and center in conversations.

RKO chairman Tom O’Neil hired my company to consult all of their radio stations. Tom was charming, in charge, and larger than life. RKO owned Frontier Airlines. Over lunch, he casually mentioned the passenger load on Frontier that day. He knew those numbers and the ratings for WOR midday. Pass the bread.

Once a year, PARADE and all Newhouse pubs presented their business plans to the Newhouse brothers directly. Participating in that meeting, I saw that the Newhouses expected the CEOs to know their numbers. The CEOs of their pubs presented the numbers. No CFOs, no accountants, and no business managers were allowed in the business plan meetings. CEO direct to owner.

C-Suite members show up first, answer emails fast, know their numbers cold and send thank you notes.

Walter Sabo has been a C-Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers.. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com.

Industry News

TALKERS News Notes

Hayslett Joins Black Effect Podcast Network. Actress, producer, and host Crystal Reneé Hayslett’s talk series, “Keep It Positive, Sweetie” joins Charlamagne Tha God‘s and iHeartMedia’s The Black Effect Podcast Network. She says, “Joining The Black Effect Podcast Network is a meaningful moment for me. KIPS is all about bringing comfort and empowerment to our culture, and I’m honored to welcome my community into this incredible family dedicated to amplifying the powerful conversations that take place on the KIPS couch.”

WUSF Launches Local Talk Show. Public radio outlet WUSF, Tampa debuts, “Florida Matters Live & Local,” a new show that the station says “connects listeners with Tampa Bay’s most influential leaders while opening the phone lines for callers to weigh in on the issues that matter most to them.” WUSF general manager JoAnn Urofsky says, “Our listeners don’t just consume news – they actively shape the conversations that matter. These are tremendously eventful times, and local voices are more crucial than ever, so we’re creating a space where residents can directly engage with the issues defining our community’s future.”

Industry Views

Monday Memo: Replay it. Reuse it. Re-sell it.

By Holland Cooke
Consultant

imgSure, radio’s superpower is that we’re live. But 75% of all advertising dollars are now spent on digital. And Netflix, YouTube, and podcast platforms have conditioned consumers to expect that their content will wait for them (“on-demand”), not the other way around (“linear,” meaning real-time on-air). If your best content disappears the moment it airs, you’re leaking value. Think: time-shifted, searchable, and shareable.

Repackaging doesn’t just mean repeating

Is posting airchecks – whole hours – your news/talk station’s only on-demand offering? Hey, why not. It’s easy, and – mathematically – no listener hears everything live. So, archiving offers convenience.

But few people sit through a whole hour, even when listening live, as Nielsen’s 3-minute gimmick reminds us. So do what music stations do, because music rights issues force them to: Extract chunks of what aired.

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— Smart stations, in every format, are curating familiar recurring morning show bits.

  • — From interviews: Was there an “Aha!” moment, the-one-thing-said that was most impactful/helpful/surprising/quotable? Maybe even a few standout moments? Just one is fine. Be choosy, rather than posting for the sake of posting.
  • — From host monologues, excerpt the passage that makes the point in-a-nutshell. Like Sean Hannity’s shortform morning bit, a lift from the previous day’s live show. Give yours a title, i.e., “Mike in a Minute,” “Randy’s Rant,” “Tell me I’m wrong,” whatever. And if a caller crystallized – or challenged – the host’s take, include a bite. These features are hors d’oeuvres, nibbles from those whole segments you have also posted for those interested to devour.
  • — If you are doing solid local news, CONGRATULATIONS. You’re conspicuous, as newspapers tailspin and because TV stations’ coverage tends to come later in the day. So consider repurposing the morning’s top local stories into a short daily update.
  • Don’t just clip and post. Package and brand. Give all-of-the-above your station’s imaging feel. A series with a name is easier to remember, easier to sell, and more likely to be shared.

The juice is worth the squeeze

Repackaged content does more than just fill your feeds:

  • — It increases time spent with your brand.
  • — It creates more occasions of listening, whichever way works best for the listener. BE ON PHONES.
  • — It opens up new monetization opportunities. Sponsors love targeted content and are buying digital. Sell them yours.

The bottom line? Yours. Future-proof your station.

Holland Cooke (HollandCooke.com) is a media consultant working at the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke

Industry News

Superadio Launches Amplified Voices

Superadio announces the expansion of its digital footprint with the launch of AmplifiedVoices.com, what the company calls a content hub “focused on elevating Black culture and storytelling across podcast and video platforms.” The site will serve as the dedicated homeimg for the Amplified Voices Podcast Network and Amplified Voices TV. American Urban Radio Networks CEO Chesley Maddox-Dorsey says, “This launch represents a powerful evolution in our mission to serve Black audiences. By creating two distinct digital destinations under AmplifiedVoices.com — AVTV and AV Podcasts — we are sharpening our focus to better meet the needs of our listeners, viewers and content partners.” Content will include “On the Record” with AURN News correspondent Ebony McMorris, “Café Mocha Radio,” and “reACT with Rev. Al.”

Industry News

Top News/Talk Media Stories This Past Week (September 22-26, 2025)

Here are the most talked about stories of the past week (9/22-26) on news/talk radio and related talk media according to TALKERS:

Stories

1. Government Shutdown Battle / Firing Threats
2. The Economy / Positive Growth Report
3. ICE Facility Shooting
4. Comey Indicted
5. Trump UN Address
6. Trump vs Kimmel / Kirk Slaying Aftermath
7. Tylenol-Autism Debate
8. SCOTUS OKs Trump FTC Firing
9. Gaza War / Russia-Ukraine War
10.Dem Wins AZ House Seat

People

1. Donald Trump
2. Chuck Schumer / Hakeem Jeffries
3. James Comey / Pam Bondi
4. Greg Abbott
5. Jimmy Kimmel
6. Charlie Kirk / Erika Kirk
7. RFK Jr.
8. Rebecca Kelly Slaughter
9. Benjamin Netanyahu / Vladimir Putin
10. Adelita Grijalva

To see the full TALKERS Stories, Topics, and People Charts, please click HERE.

Industry Views

SABO SEZ: Prescience from the Past

By Walter Sabo
a.k.a. Walter Sterling, Host
WPHT, Philadelphia, “Walter Sterling Every Damn Night”
TMN syndicated, “Sterling on Sunday”

imgHave you noticed a profile pattern for the mass shooters and political assassins? 20-30 years old. Living at home or close.

Here’s a deep dive, highly predictive profile that was written by a true radio GREAT:

“He’s a crown prince as a teenager. A crown prince when he suddenly finds his crown gone and he’s just a commoner and he must enter the next stage of life – well I’ll tell you what happens:  He generally doesn’t, that’s why you have a new generation of guys who have not taken on family or familiar responsibilities.

They are not about to give up the Crown Prince role and so we have a whole new generation of porn readers who will forever and ever and ever be catered to, and they get to the point where they cater to themselves. Many of them never grow up.

There is more than one guy who is 30 years old today who is totally, completely being supported by his mother and father. And as a matter of course, because he is after all a Crown Prince and a Crown Prince has prerogatives and one of them is to live off the family larder, he will continue to do this throughout most of his life.

This is a very new thing in America, and I say we have not seen the end of it. We’ve only seen the very beginning of it now. He who is really searching for identity.

I’m gonna make a suggestion here. I will suggest that this man is a dangerous man. Any man who has been suppressed, any man who has lost identity is a man who is prone to take up with wild, divergent, and often quite dangerous and irrational political crusades merrily to give himself his own identity, something, some charge that he can ride on.”

Jean Shepherd
WOR Radio Star
Author, A Christmas Story
from audiobook, LIFE IS, 1965

Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers.. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com.

Industry News

Vintage Cable News/Talk Video Documents Early Hannity Performance

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A fascinating example of early cable news/talk television history has been posted today (9/22) on the TALKERS MEDIA YouTube channel series “Up Close Far Out with Michael Harrison.” The episode presents key segments from a vintage program that served as one of the forerunners of modern cable news/talk television. This particular installment preserves what was likely the first documented appearance of Sean Hannity hosting a national network cable television program. The series, titled “Talk Live,” ran for several years in the mid-1990s on CNBC. It covered news and politics, as well as a wider scope of popular culture including arts & entertainment. Not only did it feature an array of guest panelists, but it also showcased a variety of guest hosts. Several of them were drawn from the ranks of radio. Talk radio was the hot new thing in the exploding world of interactive post-fairness doctrine media at the time and television executives were trying to identify hosting candidates from radio to make the transition from audio to video. This particular installment was spearheaded by media impresario Roger Ailes, who went on to form the FOX News Channel. It originally ran 31 years ago, on October 15, 1994, and holds particular interest for students and fans of talk media history. Hannity was, at the time, a rising star as a local host on WGST in Atlanta and was most likely being scouted by Ailes for consideration as a TV host for his forthcoming projects. The episode also featured a noteworthy panel booked by then-CNBC producer Vicky Pomerance that included the late radio talk show legend Bob Grant, then of WABC, New York; international talk media mainstay Victoria Jones, then of WWRC, Washington, DC (currently executive director of PR firm, the DC Radio Company); and TALKERS publisher Michael Harrison. Their conversation delivers fascinating retrospective insight into the issues surrounding the burgeoning talk radio medium, circa the mid-1990s, such as the Fairness Doctrine, as well as the growing rift between liberals and conservatives, and the public’s growing disillusionment with the legacy media and political establishment. Looking back at the video, Harrison states, “Watching his performance more than three decades ago, it was evident that Sean was a natural for the medium – displaying remarkable looks, poise, knowledge and glibness that would serve him well as he went on to become a top-rated, long-running superstar at FOX News Channel and one of the most successful radio talk show hosts of all time.” Check out the video by clicking here.

Industry News

Skyview Promotes Two to Directors

Skyview Networks promotes two to director positions within its finance and business development/communications departments. Ethan Aragon is named senior executive director,img insights. Aragon joined Skyview in 2014, and Skyview says he has “built a reputation among his colleagues and our clients as a highly analytical contributor, whose insights support the sales team, our advertisers, and our networks.” At the same time, Heather Baumanis is promoted to executive director, business development and communications. In this role, she’ll support Skyview’s business portfolio of sports partnerships and maintain and contribute to new and existing client relationships while leading the company’s internal, external, and corporate branding initiatives.

Industry News

Talk Industry Brings Heavy Presence to Charlie Kirk Memorial

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Members of the talk media industry were among the thousands of mourners who traveled to State Farm Stadium in Glendale, Arizona on Sunday for the memorial service for slain Salem Radio Network talk host and activist Charlie Kirk. Pictured above at the service are SRN talk hosts Mike Gallagher (right) and Larry Elder (left). Also attending from Salem were host Eric Metaxas and Salem Media CEO David Santrella and senior vice president Phil Boyce were among thousands of mourners attending Sunday’s memorial service for slain SRN talk host Charlie Kirk in Glendale, Arizona.

Industry News

Politicians Address FCC Chair Carr’s Kimmel Comments

imgDemocrats in Congress have lashed out at FCC Chairman Brendan Carr for his statements about ABC/Disney and Jimmy Kimmel’s Charlie Kirk bit that got Kimmel suspended from “Jimmy Kimmel Live!” Last week, Carr appeared on the Benny Johnson podcast and called Kimmel’s statements “some of the sickest conduct possible” and added, “This is a very, very serious issue right now for Disney… We can do this the easy way or the hard way.” ABC/Disney has television affiliates owned by both Nexstar and Sinclair, which objected to Kimmel’s comments and threatened to pull Kimmel’s show from the air. Nexstar has a $6.2 billion imgmerger with Tegna in the works and needs FCC approval and critics of Carr’s comments are calling him out for appearing to threaten ABC. Republican Senator Ted Cruz, on his Premiere Networks podcast ‘The Verdict,’ disagreed with Carr saying, “Let me tell you if the government gets in the business of saying, ‘We don’t like what you the media says. We’re going to ban you from the airwaves if you don’t say what we like.’ That will end up bad for conservatives.” President Trump – who’s publicly mused about investigating his media critics – weighed in after being asked about Cruz’s response by saying, “I think Brendan Carr’s a courageous person. I think Brendan Carr doesn’t like to see the airwaves be used illegal and incorrectly and purposefully horribly.”

Industry News

LeGeyt Issues Strong First Amendment Defense

National Association of Broadcasters president and CEO Curtis LeGeyt issued a statement on Saturday (9/21) addressing the First Amendment in light of the Jimmy Kimmel suspension controversy. He stated, in part, “Let me first state affirmatively that broadcasters must be able to make decisions about the content onimg our airwaves free from government influence. The First Amendment affords our stations – and all Americans – this fundamental right, and the mere perception that broadcasters acted because of undue pressure is a problem for our credibility and the trust we have built with our audiences.

“Unfortunately, government pressure on media to cover events in a particular way is not new and it has come from both political parties. During the Obama administration, journalists decried the use of the Espionage Act to investigate reporters and demand their confidential sources. Under the Biden administration, reporters faced growing barriers to access, and local affiliate stations were targeted based on the actions of cable news networks. Today, we continue to see veiled threats suggesting broadcasters should be penalized for airing content that is contrary to a particular point of view.

“These attempts were wrong then, and they are wrong now.

“The First Amendment makes clear that broadcasters – not the government – bear the responsibility for editorial decisions. Local radio and television stations take this obligation seriously, working every day to reflect the unique and diverse needs of our communities, especially on sensitive issues. This is what makes local stations the most trusted sources of information. Ultimately, broadcasters are accountable to the viewers and listeners we serve.” See his full comments here.

Industry Views

Monday Memo: Boo!

By Holland Cooke
Consultant

imgDon’t let Halloween sneak-up on you. The only holiday Americans spend more for is Christmas. So – to seem more in-touch than your robotic and/or non-local audio competitors – plan something spook-tacular.

DJs will play all the occasion-pertinent songs, good bumpers if you’re a talker. For you, the living, this mash was meant too.

— Do an event? A “safe space” parents can bring costumed kiddos? Maybe to benefit a local charity?

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— Or a grown-ups-only party? 😉Sell a sponsorship. Try a big-box liquor store; or if your bash is at a bar, they might line-up a booze brand from the distributor.
— Costume suggestions? In years past, this has been a productive call-in topic. With family budgets tight now, those pop-up costume stores are less-affordable to some; and many funsters are imagination-challenged. Back when we “went to the movies,” Harry Potter-level characters were more obvious.
— Sell Halloween Safety Tips, PSA-sounding commercials. It’s a low-price way to give new advertisers a taste, and another way for existing advertisers to show-up.

Copy points:

1. Make sure costume masks don’t block your kids’ vision.
2. Go out early, stay in groups.
3. Warn young boys & ghouls not to run into the street from between parked cars.
4. Stick with well-lit streets in your neighborhood.
5. Give young trick-or-treaters flashlights.
6. Stay on sidewalks or walk facing traffic.
7. Tell children not to eat anything before getting home, so you can inspect goodies.

Holland Cooke (HollandCooke.com) is a media consultant working at the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke

Industry News

FCC’s Gomez Cries Foul Over Commission’s Role in Kimmel Suspension

imgFederal Communications Commissioner Anna M. Gomez issued a statement criticizing the Commission’s threats against ABC that, in part, led to the suspension of the “Jimmy Kimmel Live!” program. Her statement is as follows: “We cannot allow an inexcusable act of political violence to be twisted into ajustification for government censorship and control. First, an ABC reporter was told that his coverage amounted to hate speech and that he should be prosecuted simply for doing his job. Then, the FCC threatened to go after this same network, seizing on a late-night comedian’s inopportune joke as a pretext to punish speech it disliked. That led to a shameful show of cowardly corporate capitulation by ABC that has put the foundation of the First Amendment in danger.

“This FCC does not have the authority, the ability, or the constitutional right to police content or punish broadcasters for speech the government dislikes. If it were to take the unprecedented step of trying to revoke broadcast licenses, which are held by local stations rather than national networks, it would run headlong into the First Amendment and fail in court on both the facts and the law. But even the threat to revoke a license is no small matter. It poses an existential risk to a broadcaster, which by definition cannot exist without its license. That makes billion-dollar companies with pending business before the agency all the more vulnerable to pressure to bend to the government’s ideological demands.

“When corporations surrender in the face of that pressure, they endanger not just themselves, but the right to free expression for everyone in this country. The duty to defend the First Amendment does not rest with government, but with all of us. Free speech is the foundation of our democracy, and we must push back against any attempt to erode it.”

Industry News

Megyn Kelly Calls Out FOX Over Charlie Kirk

The murder of Charlie Kirk has spawned a lot of storylines, not the least of which are the issues of freedom of speech and political violence. But it is also seeing conservative media figures fight among themselves. Onimg her SiriusXM podcast, former FOX News Channel star Megyn Kelly criticized FOX for, as she calls it, talking like he was theirs. “It’s really bothering me how FOX News is talking about Charlie, like he was theirs — he wasn’t. It’s a lie. Just stop.” Kelly accuses FOX of making Kirk persona non grata after the company fired Tucker Carlson because Kirk was supportive of Carlson. The story from Newsmax adds that “Kirk appeared to be completely absent from FOX News in 2023 after Carlson’s firing and early 2024 – though Kelly claimed the network would give him brief appearances to cover for their effective ban.” The Newsmax piece goes on to quote Kirk on the matter. “Since Tucker’s departure, I haven’t been on. And so we had to do an event without FOX. And that was a great thing, man, because sometimes desperation is the mother of innovation, right?” Read the Newsmax story here.

Industry News

NPR Shows Remain Atop Triton Podcast Ranker for August

Triton Digital releases its Top U.S. Podcasts ranker for the month of August and NPR’s “NPR News Now”img and “Up First” stayed in the #1 and #2 spots, respectively. News/talk radio related shows of note include Cumulus Podcast Network’s “VINCE” rising two places to #11 and iHeart Audience Network’s “Armstrong & Getty On Demand” climbs two places to #22. The ranker is based on weekly average downloads for participating publishers.  See the complete ranker here.

Industry News

Top News/Talk Media Stories This Past Week (September 15-19, 2025)

Here are the most talked about stories of the past week (9/15-19) on news/talk radio and related talk media according to TALKERS:

Stories

1. Kirk Slaying Aftermath / Public Figure Safety Fears
2. ABC Suspends Kimmel / First Amendment Issues
3. The Economy / Fed Rate Cut
4. Trump Visits UK
5. Israel’s Gaza City Takeover
6. Trump Sues NYTimes
7. ICE Raids / Guard to Memphis
8. Russian Incursion into NATO Airspace
9. Lisa Cook Case
10.Robert Redford Dies

People

1. Donald Trump
2. Charlie Kirk
3. Pam Bondi / Stephen Miller / JD Vance
4. Jimmy Kimmel
5. Barack Obama
6. Jerome Powell
7. Benjamin Netanyahu
8. Vladimir Putin
9. Lisa Cook
10. Robert Redford

To see the full TALKERS Stories, Topics, and People Charts, please click HERE.

Industry News Sarugami

Megyn Kelly to Host Today’s Charlie Kirk Show

imgSalem Radio Network announces that Megyn Kelly is hosting “The Charlie Kirk Show” today (9/17). This week, guest hosts have included Vice President JD Vance and Glenn Beck. It appears SRN will continue to present more high-profile talk media personalities as guest host of the show. Additionally, Salem Radio Network will provide live coverage of the Charlie Kirk Memorial Service from State Farm Stadium in Glendale, Arizona this Sunday, anchored by SRN’s White House correspondent Greg Clugston.

Industry News

“The World of Phil Hendrie” Joins iHeartPodcasts

Premiere Networks and radio & podcast personality, writer and actor Phil Hendrie announce a partnership to bring the long-running podcast, “The World of Phil Hendrie,” to iHeartPodcasts. The 30-minute program will continue to be available Monday through Friday on iHeartRadio. “I’m just so excited to be reunited with Premiere and Julie Talbott. Even Bobby Dooley is happy! I’m excited to work with the incredible team at iHeartPodcasts and bring our unique world to an even wider audience.”

Industry News Sarugami

Glenn Beck to Host Charlie Kirk Show Today

Premiere Networks nationally syndicated talk host Glenn Beck will host “The Charlie Kirk Show” on the Salem Radio Network today (9/17). According to SRN, Turning Point USA arranged for Glenn Beck to act asimg guest host because he specifically asked for the honor, so he can share his thoughts and remembrances on the passing of his personal friend.  SRN adds, “We have received permission from Premiere Networks to allow Glenn to do this, even though he may be on a competing station in some radio markets.  This is one of those rare times where competitors unite for the common good. We wanted our stations to know this special broadcast has been approved. It promises to be memorable radio.” SRN says other major stars will fill in during the coming days. Vice President JD Vance guest-hosted live from The White House on Monday and Tuesday’s show was hosted by Matt Walsh, Michael Knowles and Ben Shapiro.

Industry Views

An Attack on One Is an Attack on All: Why the Radio Industry Must Respond

By Larry O’Connor
Talk Radio Host
WMAL-FM, Washington, DC

imgIn the wake of Charlie Kirk’s murder, one would expect every company that owns a talk radio station, every network that syndicates conservative voices, and every corporation that employs talk radio hosts to issue a unified statement of defiance. This was not just an attack on Charlie; it was an attack on the entire industry of talk radio, on the free exchange of ideas, and on the First Amendment itself. Yet, shockingly, most of these companies have remained silent. That silence is unacceptable. At a moment like this, the industry should stand shoulder to shoulder and declare to the world: we will not be intimidated, we will not be silenced, and we will never abandon the microphone.

 

We Will Not Be Silenced

The news of Charlie Kirk’s brutal murder has shaken us to our core. For those of us behind a microphone each day, it was not just an attack on a friend, a colleague, or a leader – it was an attack on our entire industry, our movement, and the very principle of free speech.

Charlie was more than a conservative activist. He was a broadcaster, a communicator, a man who understood the power of radio and its unmatched ability to reach Americans where they live, work, and drive. He embraced our medium because he knew it could bypass the gatekeepers and speak truth directly to millions. And for that reason – because he was effective, fearless, and unrelenting – he was targeted.

Let’s be clear: this was not random violence. This was political violence. It was meant to silence a voice. And in silencing that voice, it was meant to intimidate the rest of us. To scare us into pulling our punches. To warn us that telling the truth has consequences.

Well, here’s the truth: we will not be intimidated, and we will not be silenced.

Conservative talk radio is the last truly free public square in America. We don’t answer to corporate boardrooms in New York or Silicon Valley. We answer to our listeners – the American people. Every morning and every afternoon, millions tune in because they know they will hear what the mainstream media refuses to cover. They come to us because they trust us to tell it straight. And if anyone thinks the murder of Charlie Kirk is going to drive us off the airwaves, they don’t understand who we are.

The history of talk radio is the history of resilience. From Rush Limbaugh to Charlie Kirk, our voices have endured smear campaigns, advertiser boycotts, government threats, and now, tragically, deadly violence. Yet every time they try to shut us down, we come back stronger. Every time they think they’ve broken us, our audience grows.

Charlie’s death is a wound, but it is also a call to arms – not with weapons, but with words. Words of truth. Words of conviction. Words that cannot be cancelled, cannot be censored, and cannot be silenced by fear.

As an industry, we stand together today. Whether you broadcast from a major market station or a small-town affiliate, whether your show runs nationally or locally, we are united. Charlie’s microphone may have been forced into silence, but ours will burn brighter because of it. We will carry his message, his courage, and his relentless pursuit of truth forward.

To Charlie’s family, we grieve with you. To our listeners, we stand with you. And to those who think violence can silence ideas: you are wrong. The ideas of liberty, faith, and American exceptionalism will ring louder than ever.

Charlie Kirk is gone, but the cause he championed lives on. His voice echoes in every one of ours. And we will keep talking. We will keep broadcasting. We will keep fighting – together.

Because in the end, freedom always wins.

Larry OConnor is the morning drive host at Cumulus Media’s WMAL-FM, Washington, DC. He can be emailed at stagerightblogger@gmail.com.

Industry Views

SABO SEZ: Keep the Valuables

By Walter Sabo
a.k.a. Walter Sterling, Host
WPHT, Philadelphia, “Walter Sterling Every Damn Night”
TMN syndicated, “Sterling on Sunday”

imgAmazon learned that there are high volume sales for specific categories of products. High demand equals high value to the seller. Items such as diapers, printer ink, staplers, batteries, etc. Being brilliant, Amazon created “Amazon Basics.” Same products, white labeled. Amazon doesn’t manufacture batteries; they just slap their logos on what America needs most.  That’s why Mr. Bezos has a bigger boat than you.

Radio listeners have high demand for basic elements. The demand for these ingredients is often based on need rather than preference. Needed ingredients delivered by radio represent high value to the radio industry:

– Weather reports

– Traffic reports

– Is everything ok? News reports

– News bulletins

– Local news

– Closings

The first sign of trouble was when radio stations chose to promote a cable channel by presenting “Weather Channel Weather.” Tip: research shows the most respected source of weather is the National Weather Service and a station can pull that for free, any time. No disrespect to the Weather Channel but, can’t radio do weather? Giving away that position to TV is foolish.

Weather is even more important than one might think. Yes, a listener can get it from multiple online sources, but the listener is listening to the radio. The listener needs the weather NOW, live, local. Failing to do weather forces the listener to leave you. (That’s why, on the local and national “Sterling” show, we have meteorologist, Dr. Dave Eiser and Brad Your Grandma’s weatherman presenting the weather through the program.)

Do a Google trend search. Compare WEATHER, SEX, JESUS, TRUMP. Weather will win.

TRAFFIC. An argument I lost was with a 50kw station that had the traffic image because they had a traffic copter. To save $200,000 they were going to take it down. I said, “Fire me but don’t take down the copter.” They took it down. The reason to do traffic is not 100% to give traffic reports, it is – more importantly – to prove that the station is live, and to prove the station sees everything. Breaking news will compel listeners to check with the station that can report it from the air, live!

There is no reason to stop doing traffic and weather because an all-news station is doing it. Those are essential must-have elements for all listeners regardless of format. If we want to own the dashboard, it is best to present top-of-mind information to drivers. Live!

FOX News seems to present a “Bulletin” every few minutes… FOX NEWS ALERT. A radio station doesn’t have to follow the AP Style Guide to define “bulletin.” You can air a bulletin or an alert whenever you want. Urgent, compelling, turn up the radio. Pulling the listener in with sounders, big intros, all that stuff claims your position as the source of better-know-it information.

WHAT HAS HAPPENED. By stripping a station of the costs of bulletins, weather, traffic, and local news we have made radio less valuable. Those “costs” were/are investments in content valued by listeners.  Too many stations have trashed essential ingredients for the sake of a false economy. Radio revenues go down each quarter as stations cut costs each quarter.

Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers.. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com.

Industry News

Clay Travis and Buck Sexton Celebrate Four Years on WOR

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Pictured above are Premiere Networks nationally syndicated personalities Clay Travis (left) and Buck Sexton (right) celebrating four years together as a radio team at their flagship station, WOR, New York with WOR’s midday personality Mark Simone (center).

Industry News

JD Vance to Host Today’s Charlie Kirk Show

imgSalem Media Group announces that to honor Salem Radio Network talk host Charlie Kirk, Vice President JD Vance is guest hosting “The Charlie Kirk Show” today (9/15) at 12:00 noon ET. This special broadcast live from The White House will air on the Salem Radio Network and will be simulcast on Salem News Channel. Vice President Vance tweeted on Sunday, “I will have the honor of hosting the Charlie Kirk Show. Please join me as I pay tribute to my friend.” Salem Radio Network VP/news & talk programming Tom Tradup says, “The Vice President and Second Lady Usha Vance flew to Phoenix to be with the Kirk family immediately following last Wednesday’s assassination, and they also flew Charlie’s coffin home from Utah on Air Force Two.”

Industry Views

Monday Memo: Stakeholder Whispering

By Holland Cooke
Consultant

imgRadio programmers and sales managers know the drill: The GM drops an idea, a client makes a request, or a listener offers feedback – and the reflex is to jump straight into execution. But what if the real opportunity lies not in what’s asked for, but in what’s actually needed?

That’s the premise of Bill Shander’s new book, Stakeholder Whispering: Uncover What People Need Before Doing What They Ask (Wiley, 2025). Though written for a broad business audience, its lessons resonate in broadcasting, where competing priorities and fast-moving decisions are the norm.

Shander reckons that traditional “stakeholder management” sounds paternal – corralling people to fit our plans. Instead, “stakeholder engagement,” gives them a seat at the table. This “whispering” is a deeper, two-way collaboration where probing questions and active listening uncover hidden needs and surface better solutions.

im

For broadcasters, this can be transformative. Consider sales. If an advertiser wants “a morning drive schedule,” a reflexive seller builds a package and fires back a rate card. But a whisperer pauses and asks: Why morning drive? Who exactly are you trying to reach? What outcome would make this buy successful for you? The conversation shifts from spots and cost to outcomes and value.

Programming is no different. Listeners may say they “want more music” or “less negativity” from talk radio. Whispering means listening past the literal request to the sentiment beneath. Is it about mood, pace, or trust? The host or PD who engages at that level isn’t surrendering control – they’re co-creating an experience listeners feel invested in.

The book also emphasizes “loss aversion” – the tendency to resist change for fear of losing control. Whispering reduces defensiveness by letting stakeholders feel ownership of solutions. In a station environment, that might mean involving talent in shaping format tweaks, or framing sales proposals as shared discoveries rather than dictates.

Stakeholder whispering is a reminder to slow down, listen more deeply, and help others articulate what they really need. For radio, it may be the difference between just checking a box and creating lasting value on both sides of the mic.

Holland Cooke (HollandCooke.com) is a media consultant working at the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke

Industry News

95.5 WSB Adds “Coast to Coast AM”

imgCox Media Group’s Atlanta news/talk 95.5 WSB (WSB-AM/WSBB-FM) is adding Premiere Networks’ “Coast to Coast AM” hosted by George Noory to its program schedule. WSB director of branding and programming Ken Charles says, “We’re thrilled Coast to Coast AM with George Noory is joining the 95.5 WSB-AM lineup. George’s unique voice and compelling content are a perfect overnight fit for our listeners. This is a powerful addition to our lineup of live and local talent.”

Industry News

Top News/Talk Media Stories This Past Week (September 8-12, 2025)

Here are the most talked about stories of the past week (9/8-12) on news/talk radio and related talk media according to TALKERS:

               Stories

1. Charlie Kirk Assassination
2. ICE Raids / Guard to Chicago Threats
3. SCOTUS ICE Ruling
4. The Epstein Files
5. The Economy
6. Lisa Cook Ruling
7. GA Hyundai Plant Raid / U.S.-South Korea Relations
8. Poland Intercepts Russian Drones
9. Israel Attacks Hamas in Qatar
10.France’s Government Implodes

              People

1. Donald Trump
2. Charlie Kirk
3. JB Pritzker / Brandon Johnson
4. Jeffrey Epstein
5. Scott Bessent
6. Jerome Powell / Lisa Cook
7. Lee Jae Myung
8. Vladimir Putin
9. Benjamin Netanyahu
10.Emmanuel Macron

To see the full TALKERS Stories, Topics, and People Charts, please click HERE.