Techsurvey 2024: Listeners’ Views on AI in Radio
Jacobs Media’s Techsurvey 2024 surveyed more than 31,000 core radio listeners to gather their opinions about the use of AI by radio stations. President Fred Jacobs says, “Many radio companies have jumped on the AI bandwagon but with little guidance from their audience. This exclusive data from Techsurvey 2024 provides valuable feedback from partisans of 10 popular radio formats about their hopes and for now at least, fears of AI.” Fifty-eight percent of those surveyed were familiar with AI and of those, nearly one in ten (9%) uses its applications for personal, work, or school. Gen Z and Millennial
respondents are most likely to say they use it at least weekly. There’s a strong feeling the government will need to step in to provide legal guard rails for AI use. Three in four (75%) are looking for some form of regulation. In fact, more than a third (36%) believe AI will need to be highly regulated. That perception may be fueled by the upcoming elections this November. About half (51%) say they’re very concerned about how AI might affect this fall’s political races. Members of the Greatest Generation and Boomers are most fearful of how the technology might influence upcoming elections. When it comes to three applications for radio – AI hosts, AI-voiced commercials, and AI-voiced station IDs – the biggest pushback predictably is directed at the idea of radio using cloned voices to take the place of live talent. Three in four (75%) raise the red flag over this AI application. Concern lessens when it comes to AI voice technology being used to read commercials. Still, nearly four in ten (39%) say they have big issues with radio stations they listen to using AI in ads. Respondents are most open to the idea of AI voices being utilized on station identification. Overall, about one-third (34%) have no problem, but a similar sized group (30%) expresses major concerns with this use case for AI. Jacobs Media general manager Paul Jacobs remarks, “It is still early days for AI in radio, but broadcasters need to respect the many concerns voiced by core fans of the medium. Up to now, many decisions have been made in a vacuum. Now the audience has a voice. We’ll be tracking their perceptions in Techsurveys in the coming years as the technology matures. The format level data for AI should provide welcome feedback for radio managers trying to get a handle on AI.”
ideology on an issue-by-issue basis – although infuriating his fellow Democrats on many an occasion. After leaving the Senate in 2012, he withdrew somewhat from the political spotlight to serve as an attorney in private practice and a college professor but remained outspoken on issues of politics and public policy. His most recent activities included founding the No Labels Group which condemns what Lieberman described as the “partisan polarization of our politics which prevents us from making the principled compromises on which progress in a democracy depends.” Lieberman said, “We need bipartisan leadership to break the gridlock in Washington that will unleash all the potential that is in the American people.” TALKERS publisher Michael Harrison had the opportunity to get to know Joe Lieberman very well while serving as a talk show host on Connecticut’s leading talk station, WTIC, Hartford in the early 1990s. Harrison states, “Joe Lieberman was always available at a moment’s notice to appear on the air with me during those golden days of talk radio’s modern era and it was apparent to me – as well as talk show hosts across the nation – that he wasn’t your ‘run of the mill politician’ who put party over country and avoided answering the tough questions. There was a profound honesty in his words and tone that inspired confidence, among even those who disagreed with him, that they were talking to a very solid, principles-based man.” Harrison continues, “Talk show hosts on both sides of the political divide loved him for his warmth, candor and accessibility.” Harrison concludes, “Al Gore would have been better served during his run for the presidency to have let Joe have freer reign over his media availability during the campaign, something the VP failed to do. Every request for Joe to be a guest – many of which were squashed – had to go through the Gore campaign which turned off a lot of Joe’s friends and admirers in both radio camps.”
content, providing an accurate assessment of the audience’s attentiveness and engagement.” Some of the key findings include: 1) Despite lacking “sight, sound, and motion,” AM/FM radio programming was +13% more engaging than Mediaprobe’s norm for television in the U.S. For advertisers, this means the AM/FM radio context for their ads has greater engagement than the TV context; 2) Overall, AM/FM radio advertising’s Emotional Impact Score (EIS) outperformed TV advertising by +12%. These new findings validate the recently released Dentsu/Lumen study, which revealed audio ads outperform video for attention and brand recall; 3) AM/FM radio news was the most impactful genre, consistently measuring as a high-quality contextual environment for advertising (+14% greater than Mediaprobe TV News norms and +8% than total AM/FM radio); 4) Mediaprobe audio benchmarks reveal the sound contrast between AM/FM radio programming and the ads drives higher attention and brand recall. For example, ads with music and jingles perform very well in spoken word programming due to the contrast; and 5) Creative best practices: Use female voiceovers, jingles, and include five brand mentions. 
negotiations with iHeart – KJR since the start of January and in the last few weeks we mutually agreed that I would be off the air until we reached a deal… Both sides worked hard to get a deal done and the process was long and time consuming. Late last week I received the offer that I had been looking for and was excited and grateful to get back to work on Monday. However, a day after receiving the offer I learned that my partner Jim Moore was terminated as part of nationwide layoffs within the company. The timing of the move left me angry, sad, confused and conflicted… Many, many sleepless nights has led to my decision to part ways with the station and not seek a new contract. I’m a firm believer in loyalty and the treatment of others. From my perspective I couldn’t in good conscience continue to do the show despite my love to do so… This is not goodbye forever. The process has energized and motivated me to great lengths. Stay tuned because very soon I’ll deliver the same nonsense in a different form.”
Will video save the radio star? I hope so.
producers.” All Entries in the 2024 competition were screened online by NYF’s Radio Awards international Grand Jury of 200-plus producers, directors, writers, and other creative media professionals from around the globe and judged on the following set of criteria: production values, creativity, content presentation, direction, writing, achievement of purpose and audience suitability. Award-winning entries will be announced during the New York Festivals 2024 Storytellers Gala virtual event on April 16 at 6:00 pm ET. The virtual event will include featured global audio and video highlights, award winners’ acceptance speeches from around the world, and up-close and personal spotlights featuring some of radio and television’s most respected storytellers. All winners will be showcased on the Radio Awards winners gallery. 
most recently serving as division sales manager for Carvertise, previously held SVP, GSM, and national sales director roles with the cluster. Philadelphia markets group president Jeff Moore says, “We are fortunate to welcome Anthony Fuscaldo back to iHeartMedia Philadelphia as senior vice president of sales. With his proven track record of driving revenue growth, attracting top talent and fostering strong client relationships, we are confident he will lead our sales team to new heights of success. Welcome home, Anthony!”
important sports moments and “105.7 The Fan” personalities’ favorite memories. Celebratory programming includes two live broadcasts of the “Big Bad Morning Show” hosted by 
with Michael Barbaro and Sabrina Tavernise (#4), “Call Her Daddy” with Alex Cooper (#5), “Morbid” with Alaina Urquhart and Ash Kelley (#7), and “My Favorite Murder” with Karen Kilgariff and Georgia Hardstark (#8). And Dateline NBC’s (#3) 20-year veteran Andrea Canning is part of the team of correspondents on the true crime pod.” However, women to listen to male-hosted shows as the study reveals “The Joe Rogan Experience” was #2 on the most recent chart. “New Heights with Jason and Travis Kelce” was #6 on the chart and was lifted to this “new height” by the obvious Taylor Swift connection.
senior adviser at the U.S. Department of Health and Human Services, will serve as a spokesperson for the association and will help develop and execute messaging strategies to advance broadcasters’ policy agenda before Congress and the Federal Communications Commission. NAB EVP, public affairs and chief of staff Michelle Lehman says, “Gaby is a seasoned policy communicator whose years of government service have equipped her with a profound understanding of effective and strategic communications. Broadcasters will benefit from Gaby’s deep expertise in shaping messaging on the most important issues facing our industry, and we are thrilled to have her on the team.”
1. Financial solvency laws. Consolidation is not the problem; it actually saved the radio industry. The problem is the 1986 rule change that dropped financial solvency requirements for station ownership. Prior to 1986, stations could not be purchased with debt. A potential owner had to prove that they could meet the expenses of a station through the duration of its license. Once the financial efficacy rule was dropped and stations could be purchased with debt, the industry was financially decimated. Prediction: Financial solvency laws will be re-instated.
votes in Florida’s primary elections today (3/19). Gallagher was first in line this morning and posted this picture on “X” (formerly Twitter) as he left the polling place, and it received more than 15,000 views in the first 30 minutes. Gallagher adds, “In Chicago, most voters will view it twice. Or more.”
“97.5 The Fanatic” as Andrew Salciunas moves from middays to partner with incumbent morning host John Kincade for the “Kincade and Salciunas” 
program, effective today (3/18). Kincade has been serving as the morning host since January 2021. Salciunas, has spent the past 10 years working his way up the ladder at the station, most recently hosting the 10:00 am to 2:00 pm show since Anthony Gargano left that role after a now-settled contract dispute with the company. In a statement, station PD Scott Masteller says, “I am truly excited to pair John and Andrew for a new sports show that will reflect the energy and passion of the Philadelphia sports fan.”
March is half over, and the Madness is just beginning.
director of sales with Cox Media Group. Audacy Houston VP of sales Alana Lujan comments, “Judy’s extensive experience in talent development, coupled with her recent involvement in business development, multi-media buying and digital innovation, makes her a powerhouse addition to Audacy’s sales leadership team. With her expertise, Judy is poised to make an immediate and substantial impact. Here’s to an exciting journey with someone who will bring so much to the table!” Lakin states, “I am thrilled to join the exceptional leadership team at Audacy. The Houston market’s wide variety of broadcast and digital products makes me eager for what will come. The local sales team’s incredible skills and high energy is a tremendous plus to this opportunity.”
Think about the concept for just a minute. Manhattan Island for $24? Peter Minuit knew value.