Post-Wildfires: iHeart LA and the Dream Center Raised Over $15 million to Benefit the Los Angeles Community
Just hours after the series of devastating wildfires broke out in Los Angeles, iHeart LA and the Dream Center – a resource center focused on providing support to those affected by homelessness, hunger and crisis – launched a national and local media campaign that asked local listeners to contribute essential items and cash to support those affected by the fires, many of whom had lost everything. 
What followed was an outpouring of love and support that exceeded any expectation, and which – thanks to the generosity of friends, neighbors and communities – has become one of the largest grassroots giving efforts in iHeart’s history.
Since the fundraising and donation effort launched on Tuesday, Jan 7:
• Over 8,000 people have volunteered;
• More than 80,000 individuals have received essential supplies like food, water, diapers, clothing and more onsite;
• Over 19,000 cars have gone through the Dream Center supply line;
• The initiative has raised over $15 million in cash and in-kind donations, with contributions still being accepted.
The results are testament to the power of local communities, which historically come together to support one another during times of disaster and crisis.
“The strength, generosity and resiliency of our LA communities is truly powerful — and the way our broadcast radio listeners have come together to support one another is incredibly humbling,” said Paul Corvino, division president for iHeart LA. “While iHeart and the Dream Center were instrumental in connecting those in need with those eager to help, it was the community itself that has been incredibly inspirational, and which has been vital in keeping these efforts alive and ensuring that support is still available to those who need it the most, when they need it.”
“The outpouring of love and generosity we have witnessed in response to this crisis has been nothing short of extraordinary. In times of disaster, it is the strength of our community that shines the brightest, and we are humbled to see so many individuals stepping up to help their neighbors in need,” said Matthew Barnett, founder of Dream Center. “Thanks to our partnership with iHeartMedia Los Angeles and the unwavering support of our volunteers, donors, and community members, we have been able to provide essential aid to thousands who have lost so much. This effort is a testament to the power of compassion and unity, and we remain committed to serving those in need for as long as it takes.”
iHeartMedia announced today (2/6) that longtime executive Bobbie Loesch has been named market president for Pittsburgh, effective immediately. The company is home to six iconic stations with a powerful cross-platform presence delivering a diverse range of music, talk, and news formats. As market president, Loesch will oversee all aspects of operations in Pittsburgh, including sales, promotions and programming. She will report to D.J. Hodge, division president for iHeartMedia. Hodge tells TALKERS, “Bobbie has been an instrumental and driving force behind the success of our Pittsburgh cluster for over 20 years, and her leadership and vision make her the perfect fit to lead the team into the future.” Loesch joined iHeartMedia Pittsburgh in April 2004 as an account executive. She was promoted to VP of sales in 2012, and most recently served as a SVP of sales for seven years. She began her career as an AE for Townsquare Media from 1998-2004 and is a graduate of Liberty University. “I am genuinely honored to be appointed to this role and deeply appreciate the trust placed in me to lead this exceptionally talented team. My colleagues, our partners and our audiences are the cornerstone of our success,” said Loesch. “I am excited to build on our achievements and further elevate our dominance in the market, and I’m eager to continue to help brands harness the unmatched reach, scale and efficiency that only iHeart can deliver.”
To say that I am excited about the forthcoming Intercollegiate Broadcasting System (IBS) conference coming up in New York City on Friday March 7 and Saturday March 8 is an understatement. I am proud that TALKERS has taken on the role of “presenting sponsor” of the entire event and that this year’s iteration of the annual “TALKERS” conference will be taking a unique and groundbreaking turn toward the future of radio-oriented broadcasting within the context of the industry’s leading youth-oriented gathering.
If professional radio is truly concerned about an aging audience and a deteriorating “farm system” from which to recruit new talent, it’s time to connect with the largest concentration of young broadcasters and listeners found on the planet in America’s dynamic campus radio station and communications department scene.
local show was set to be a celebration of the station’s 34th anniversary – marking the day that Zwerling took ownership of the 10k flame thrower at 1080 AM and launched its news/talk format back on February 1, 1991. Zwerling was taking calls from listeners offering congratulations and sharing memories of the station over the years. One of KSCO’s regular callers, “Dave,” took a different course and went off on a political tirade that triggered an emotionally charged negative response from Zwerling resulting in one of the most dramatic live “meltdowns” captured on-air in recent memory. Zwerling’s co-host Amy Hoa had to calm Zwerling down telling him that his blood pressure was rising to a dangerous level. The listener, who was obviously a regular caller to the station was forever banned from appearing on the station again. Warning, the clip contains salty language that might be offensive to some. 
from 4:00 pm to 6:00 pm. In 2022, the Lutzes moved to the 2:00 pm to 4:00 pm slot to better accommodate their schedules. Bob Lutz is the founder and executive director of the League 42 baseball league that serves inner city and low-income youths, and Jeff Lutz is a full-time digital producer at KWCH-TV, Wichita. In late 2024, KFH notified the duo that it wanted to move the syndicated Jim Rome show into their time slot and move them to the 5:00 pm to 7:00 pm slot. The two tried to produce the show earlier in the day to air at 5:00 but Bob Lutz tells the Eagle that not speaking live with callers took the fun out of the show. 
Bonneville Phoenix announced 1/30 that longtime employee Erin Maloney has been named program director at Arizona Sports 98.7 (KMVP-FM) and ESPN 620 (KTAR-AM). “From starting as an intern in 2012 and growing into leadership roles throughout her career, no one is more passionate about our sports brands than Erin,” said Bonneville Phoenix SVP/MM Ryan Hatch. “She is so well respected by everyone in the market, and we are very excited for her to take this next step.” “I’m truly honored to step into the role of program director of Arizona Sports,” said Maloney.
“Working alongside the best in the business is not just a privilege, it’s a dream come true. I look forward to leading an exceptional team of talented individuals who consistently set the standard for excellence in the industry and taking Arizona Sports to new heights.” Maloney most recently served as APD and will replace programming veteran Brian Long who recently returned to Southern California to be with his family and program iHeart’s KFI AM 640, as well as KLAC-AM and KEIB-AM. Arizona Sports is the flagship station for the Arizona Cardinals, Phoenix Suns, Arizona Diamondbacks and Arizona State University football and basketball.
SmileyAudioMedia, Inc. announced today (1/31) that its flagship Los Angeles-based radio station, KBLA Talk 1580, will launch year two of its Climate Justice work. This $2 million, 12-month campaign will link and combat the relationship between climate change and poor health outcomes for African Americans, other people of color, and the poor. The campaign was recently named a national semifinalist for the American Climate Leadership Awards 2025 by ecoAmerica. Climate inequities have taken a toll with multiple health triggers in the Black community, such as extreme heat and poor air quality, made worse by the recent wildfires.
After the first White House press briefing by the youngest presidential press secretary in history, the calls, emails and texts keep flowing in to me about Karoline Leavitt.
Back in 2022, we were at a client remote, and the owner told me he wanted to introduce us to this young lady who had been a White House aide near the end of Trump’s term. “She is going places,” our client told us.
In early 2024, BBC Studios launched a dedicated audio unit to maximize creative and commercial opportunities for the BBC’s premium podcast output in the global audio market. iHeartMedia Digital Audio Group CEO Conal Byrne says, “BBC has held its position as one of the most respected, highest-quality brands in media for decades, and we couldn’t be more honored and excited to expand our relationship and represent their podcasts titles in the exploding U.S. podcast market.”
Harrison as “one of the most dynamic and effective radio managers in America” – has served as president of WABC Radio, Red Apple Media Group, and the Red Apple Audio Network since the iconic AM station was acquired and expanded five years ago by New York-based billionaire businessman / talk show host / philanthropist John Catsimatidis. Since then, the station and its associated media group have shown explosive growth that has grabbed the attention and respect of the national broadcasting industry. Prior to joining Red Apple, Lopez had already achieved notable recognition for his leadership as VP/MM of Cumulus New York and before that as GSM of CBS Radio New York. The Fireside Chat will be one of the highlights of the innovative four-hour TALKERS event on Saturday, March 8 that will be co-located with the national Intercollegiate Broadcasting System (IBS) conference March 7-8 at the Sheraton New York Times Square hotel. More speakers will be announced next week. For more information about the event including discount conference registration and room registrations, please see the story immediately below.
managed Cumulus’ Shreveport and Bossier City, Louisiana stations. Welling takes over for the retiring Chris Monk. Cumulus president of operations Bob Walker says, “We are thankful to Chris for the strong foundation he has built for our clusters in Flint and Saginaw and wish him all the best in his retirement. As we look to the future, we are excited to welcome Cody back to Cumulus to take our powerful brands to the next level. Cody is a passionate broadcaster who is dedicated to helping local businesses connect with our audiences and fully leverage the opportunities our traditional and digital assets provide.”
platforms that emphasize conversation and create a sense of connection. To win with this community who wields $2 trillion in buying power, brands must prioritize engagement strategies that center diverse Black experiences and cultural nuances.” The study notes that social media apps have become a haven for Black consumers – Black adults overall spend more time scrolling than their peers. Black millennials (between 18 and 34-years-old) spend the most time on social media among all adults by almost an hour per week. Black adults also have high engagement with radio and podcasts. Radio averages the same as TV in weekly reach with Black adults – each medium reaches 27 million Black adults on average. 
from 27% in 2021; 2) the top podcast genres of 2024 were News (25% of downloads), True Crime (19%), and Comedy (13%). Of True Crime podcast listeners, 67% were female, of Comedy podcast listeners, 61% were male, and of News podcast listeners, 56% were male; 3) NPR News Now (NPR) remained the top podcast in 2024; and 4) “Bongino Report Early Edition with Evita” had the #1 debut in 2024. Triton SVP measurement products & strategy Daryl Battaglia says, “2024 marked another year of remarkable growth for the podcast industry, with listenership broadening across demographics and becoming more mainstream than ever. As new audiences dive into podcasts and spend more time listening, fueling deeper engagement, genres like True Crime, Kids & Family, and History drive the highest back catalog consumption, creating untapped opportunities for programmatic advertising. At Triton Digital, we remain dedicated to providing deep insights into listener behavior and platform preferences as this dynamic medium continues to evolve.” 
Whitepaper: The Extraordinary Cost of Dull,” the analysis notes that 1) Neutrality, the absence of emotion, is the most common reaction to ads; 2) Business-to-business ads are even duller with greater neutral “feeling nothing” responses; and 3) 
December 30 to January 19 and aims to leverage its on-air reach to help a local business brand, rebuild, or grow. Audacy Chicago VP of sports programming Mitch Rosen says, “This contest and promotion embodies everything ‘The Score’ truly stands for: live, local sports and, most importantly, the community. From the hundreds of entries we received, we know how important it is for the community to support local businesses. We’re excited to spotlight Heritage and share their story to help them grow and expand their business. Given the massive audience the game attracts on ‘The Score,’ our goal is to leverage every platform to maximize exposure for the restaurant.”