The most discussed stories yesterday (6/9) on news/talk radio and related talk media according to TALKERS research:
1. Trump Orders National Guard and Marines to LA Protests
2. RFK Jr Fires CDC Vaccine Panel
3. U.S.-China Trade Talks
4. Israel Deports Greta Thunberg
5. Russia-Ukraine War
The most discussed stories over the weekend on news/talk radio and related talk media according to TALKERS research:
1. LA ICE Protests-National Guard Callup
2. Abrego Garcia Returned to U.S.
3. Gaza Aid Ship Intercepted
4. U.S.-China Trade Negotiations
5. ABC Suspends Terry Moran
WSB, Atlanta-based, nationally syndicated talk host Erick Erickson is launching a new podcast that gives
fans their “essential end-of-day rundown of the four most important stories breaking while you were busy.” The Erickson show says “4 Things to Know This Afternoon” delivers “smart analysis of the four biggest headlines shaping the nation and the world in less than ten minutes. From national security to culture, economics to politics, Erick distills the noise into clarity – cutting through the spin with conviction, context, and a clear-eyed view of where things stand.”
Here are the most talked about stories of the past week (6/2-6/6) on news/talk radio and related talk media according to TALKERS:
Stories
1. Trump-Musk War
2. Big, Beautiful Bill / National Debt / Debt Ceiling
3. Medicaid Cuts
4. Trump vs Harvard & Columbia
5. ICE Raids / Deportations
6. Trump Doubles Steel & Aluminum Tariffs / U.S.-China Trade War
7. Colorado Fire Attack
8. Biden Health Coverup / Biden Actions Investigation
9. Ukraine Drone Strikes on Russia / Deadly Gaza Violence
10.Travel Ban / Iran Nukes
People
1. Donald Trump
2. Elon Musk
3. Mike Johnson
4. Rand Paul / Mike Lee
5. Linda McMahon
6. Xi Jinping
7. Volodymyr Zelensky
8. Joe Biden
9. Mohamed Soliman
10.Benjamin Netanyahu
To see the full TALKERS Stories, Topics, and People Charts, please click HERE.
Premiere Launches “Comedy Saved Me”. Premiere Networks and Buzz Knight announce the launch of a new podcast, “Comedy Saved Me,” hosted by TV and radio pro Lynn Hoffman. In each episode, Hoffman sits down with comedians, entertainers, and cultural voices to share personal, powerful stories about how comedy changed their lives, and sometimes even saved them.
Jones Joins WNYC/Gothamist. Journalist Gabrielle Jones joins the local news team at WNYC/Gothamist as the director of digital news and audience. The public media organization says Jones will work with the newsroom, live radio shows, and across New York Public Radio to grow audiences on WNYC’s local news website Gothamist, the WNYC app, their newsletters and social media.
Radio CEOs Speak with Chachi. Benztown president Dave “Chachi” Denes interviews two group heads on his podcast, “Chachi Loves Everybody.” The most recent edition of his podcast series features Saga Communications president and CEO Chris Forgy and Meruelo Media president and CEO Otto Padron.
The most discussed stories yesterday (6/4) on news/talk radio and related talk media according to TALKERS research:
1. Debt Ceiling Debate
2. Trump Issues Travel Ban
3. Big, Beautiful Bill / National Debt
4. Biden Actions Investigation
5. Trump vs Harvard and Columbia
Audacy promotes Michael Biemolt to president of digital sales. In this role, Biemolt will spearhead all national and local digital sales strategies, focusing on Audacy’s “dedication to delivering innovative solutions
and outcomes that matter for its partners.” Audacy chief business officer Chris Oliviero says, “Our growing digital portfolio will benefit from this new organizational structure, setting Audacy up perfectly for further success. With Michael at the helm, we will lean into his expertise, experience and creativity to further energize our digital sales, unlocking new opportunities and creating better workflows and results for our local and national teams. We’re excited about what this means for our client partners and colleagues.” Biemolt most recently served as executive vice president at Audacy where he was responsible for leading digital transformation efforts and helping grow national sales capabilities.
Florida’s Voice Radio Adds Affiliates. Conservative talk host Drew Steele’s “Florida’s Voice Radio” program adds new affiliates as WDBO, Orlando; WOKV, Jacksonville; and WROD, Daytona Beach add the program to their lineups. Steele says, “I’m thrilled to join the lineups of WDBO, WOKV, and WROD. Florida has some of the most passionate and engaged listeners anywhere, and I can’t wait to connect with them and be part of what matters to these communities.”
Stefanik Makes News on Sid & Friends. U.S. Rep. Elise Stefanik (R-NY) said on the “Sid & Friends” morning show on WABC, New York that she is considering a gubernatorial run. Politico reports that Stefanik said to Sid Rosenberg, “We need to save New York, and I’m taking a very strong look. I’m going to make a decision in the coming months.”
“The Breakfast Club” Hits Download Milestone. iHeartMedia and The Black Effect Podcast Network celebrate “The Breakfast Club” podcast surpassing one billion downloads. The show was launched in 2010 on iHeartMedia New York’s “Power 105.1” and the company says it “quickly became a must-stop destination for musicians, entertainers, politicians and the most talked about cultural figures of the moment. Since then, it has amassed a dedicated following captivated by the honest opinions and cultural breakdowns from current hosts DJ Envy, Jess Hilarious and Charlamagne Tha God.”
The most discussed stories yesterday (6/3) on news/talk radio and related talk media according to TALKERS research:
1. Big, Beautiful Bill / Musk Criticism
2. Trump Doubles Steel & Aluminum Tariffs / U.S.-China Trade War
3. Hegseth to Rename USNS Harvey Milk
4. ICE Raids / Deportations
5. Emergency Abortion Policy
The most discussed stories yesterday (6/2) on news/talk radio and related talk media according to TALKERS research:
1. Big, Beautiful Bill / National Debt
2. ICE Arrests / Student Visas Policy
3. Ukraine Drone Strikes on Russia
4. Colorado Fire Attack
5. Deadly Gaza Violence
The most discussed stories over the weekend on news/talk radio and related talk media according to TALKERS research:
1. Trump Tariffs Ruling
2. Big, Beautiful Bill
3. Ukrainian Drone Attack on Russia
4. Colorado Flamethrower Attack
5. ICE Arrests / Student Visas Policy
Here are the most talked about stories of the past week (5/26-30) on news/talk radio and related talk media according to TALKERS:
Stories
1. Big, Beautiful Bill / National Debt
2. Trump Tariffs Rulings
3. Trump vs Harvard / Chinese Student Visas Policy
4. Musk to Leave DOGE
5. Israel-Gaza War / Iran Nuclear Talks
6. Russia-Ukraine War / Trump-Putin Tensions
7. FBI-ICE Arrests
8. Golden Dome Defense System
9. Pardons & Commutations
10.Diddy Trial
People
1. Donald Trump
2. Mike Johnson
3. Alan Garber
4. Elon Musk
5. Benjamin Netanyahu
6. Vladimir Putin
7. Xi Jinping
8. Jake Tapper
9. Todd & Julie Chrisley
10.Sean “Diddy” Combs
To see the full TALKERS Stories, Topics, and People Charts, please click HERE.
“The Financial Exchange” Joins SiriusXM. “The Financial Exchange with Michael Armstrong and Chuck Zodda” – heard on 14 stations across New England including flagship WRKO, Boston – will begin airing on SiriusXM’s Business Radio channel on June 2 from 11:00 am to 12:00 noon ET. Money Matters Radio COO Jason Wolfe comments, “In a world where listeners have numerous ways to consume the content they love the most, adding an incredible brand like SiriusXM will help us expand our reach to a new audience that we’re excited to be a part of. We can’t wait to get started.”
WTOP Adds “Bloomberg Business of Entertainment.” Bloomberg Audio’s “Bloomberg Business of Entertainment” is being added to the program schedule at Hubbard Radio’s all-news WTOP-FM, Washington, DC. Bloomberg says the 60-second radio report “takes listeners behind the scenes of the entertainment industry’s biggest stories. The micro-feature provides captivating snippets of the entertainment industry’s most compelling stories of the day and is tailor-made for stations of virtually all formats and market sizes.”
Froney Joins FOX Weather. FOX News Media’s FOX Weather brings Bayne Froney aboard as an on-air
meteorologist. Froney most recently served with WLEX-TV, Lexington, Kentucky. She comments, “I’m looking forward to working with the talented group of meteorologists at FOX Weather. I can’t wait to continue exploring my fascination with meteorology and work with some of the best in the industry.”
NCAA Division I Women’s College World Series Presented by Westwood One. Cumulus Media’s Westwood One is distributing the NCAA Division I Women’s College World Series to stations across the country live from USA Softball Hall of Fame Stadium in Oklahoma City. Coverage starts today (5/29). The broadcast crews for the double elimination games will feature Ryan Radtke and Chris Plank as play-by-play announcers, along with former University of Oklahoma outfielder and two-time WCWS champion Erin Miller, and Hall of Famer and University of Arizona three-time WCWS champion Leah (O’Brien) Amico as analysts.
The most discussed stories yesterday (5/28) on news/talk radio and related talk media according to TALKERS research:
1. Judges Block Trump Tariffs
2. Musk to Leave DOGE
3. Chinese Student Visas Scrutinized
4. Trump Pardons & Commutations
5. Israel-Gaza War / Iran Nuclear Talks
This week’s blog post from Cumulus Media | Westwood One’s Audio Active Group looks at the effects of reach on and advertiser’s “mental availability.” The piece quotes authors Les Binet and Sarah Carter from their book, 66 Ways To Screw It Up: How Not to Plan, “The single most important factor
driving brand preference is ‘mental availability’: how well known a brand is, and how easily it comes to mind. Brands with low mental availability tend to struggle, rejected in favor of more familiar rivals. Or not considered in the first place. Brands with high mental availability don’t have to push so hard to sell, so tend to have higher market shares and better margins.” The authors also advise, “Always aim to get more customers from all segments of the market. It’s the main way brands grow.” The blog post concludes that AM/FM radio makes your media plan better by increasing reach. One example is illustrated as follows: Edison’s “Share of Ear” study of ad-supported audio reveals the combined persons 18+ daily reach of Pandora and Spotify is only 12% of Americans. Adding podcasts causes reach to surge to 29%. The introduction of AM/FM radio lifts daily reach to 74%. See the full blog post here.
FCC Commissioner Anna M. Gomez is taking her First Amendment Tour to Los Angeles today (5/28) for an event at Cal State LA. She says, “I launched this effort to defend the First Amendment from those who use it as a weapon against the very freedoms it protects. That’s why I’m excited to join
Free Press for the very first stop of our First Amendment Tour outside of Washington. Together, we must continue to stand up for free expression and push back against the Administration’s growing campaign of censorship and control.” Gomez’s office says that as part of her tour, Gomez is partnering with consumer and civil society organizations across the ideological spectrum to participate in speaking engagements and listening sessions focused on protecting the rights and freedoms enshrined in the First Amendment. Most recently, she held an event in partnership with the Center for Democracy and Technology, spoke at the Media Institute, and participated in a workshop held by the Competitive Enterprise Institute and TechFreedom.
The most discussed stories yesterday (5/27) on news/talk radio and related talk media according to TALKERS research:
1. Trump vs Harvard
2. Big, Beautiful Bill / National Debt
3. Trump Pardons Chrisleys
4. New Student Visa Policies
5. Russia-Ukraine War / Trump-Putin Tensions
Longtime Philadelphia-based radio talk show host Dom Giordano is launching a new weekly podcast today (5/27) devoted to exploring America’s politically charged education system with a focus on protecting the rights of parents to engage in school choice and select the best school for their child. The show will feature a blend of commentary from Giordano on the hottest aspects of the evolving issues plus interviews with leaders from the American education system.
A presentation of Giordano Productions, LLC, the program is titled, “Old School, New School, Next
School with Dom Giordano” – a phrase inspired by the recent TALKERS conference “Generations 2025” held earlier this year in conjunction with IBS NY 2025. The podcast will be carried on the industry’s major platforms.
Long referred to as the Dean of Philadelphia News/Talk Radio, Giordano, the seasoned midday (12:00 noon – 3:00 pm) host of Audacy’s WPHT, has been a mainstay of local Philadelphia talk radio since 1987 where he has developed a national reputation in the industry for his knowledge and even-handedness. He offers an intelligent “guy next door” sensibility on the full spectrum of contemporary issues with a particular strength in education that goes back to his local roots in Pennsylvania.
Born and raised in South Philly, Giordano began his unique path to broadcasting as a high school teacher in the Delaware Valley, where he received widespread media coverage for his innovative teaching and motivational techniques. He was hired at WWDB Radio in 1987, becoming one of the nation’s first teachers-turned-talk show hosts. In 2000, he joined CBS-owned-and-operated (now Audacy) WPHT where he has been ever since. A perennial fixture on the TALKERS “Heavy Hundred” – the 100 Most Important Radio Talk Show Hosts in America – he is a frequent guest commentator on the national cable news/talk TV channels and writes frequent columns for newspapers throughout the region.
The podcast’s debut installment today features a conversation with special guest Ryan N. Boyer, business manager of the Philadelphia Building and Construction Trades Consortium – an aggregation of more than 50 labor unions and 40,00 workers. Giordano tells TALKERS, “We focused on how and why this major labor leader could be such a strong supporter of school choice.” Boyer states, “I’d be a hypocrite to oppose school choice – because I’ve exercised it myself.”
Next week’s second installment will feature an interview with Stacy Garrity, Treasurer of the Commonwealth of Pennsylvania. The discussion will address the cost savings of school choice and how the issue will play out in the upcoming governor’s race against one of the Democrats’ leading presidential candidates, Pennsylvania Governor Josh Shapiro.
To listen to “Old School, New School, Next School with Dom Giordano,” please click HERE.
Pictured above is WRVA, Richmond afternoon host Jeff Katz at the Virginia War Memorial in Richmond participating in the first-ever “Say Their Names” marathon. Katz joined some 200 people chosen – including Virginia Governor Glenn Youngkin – to recite the names of the almost 12,000 Virginia military heroes who died in service of their nation. The marathon took place over the course of 12 hours and included those who died in conflicts from World War II through the Global War on Terror.
Mentoring and Inspiring Women in Radio announces the opening of the application window for the “MIW Elevating Women in Programming Mentorship.” MIW says the program offers “a transformative year-long experience, connecting the mentee with some of the most accomplished programming
minds in the business. Through personalized conversations, strategic connections, and unique opportunities, the program aims to empower and elevate the mentee’s career within the radio industry.” This mentorship is open to one female brand manager, content/program director, assistant program director, or music director from any U.S.-based format. “The ‘MIW Elevating Women in Programming Mentorship’ program is a cornerstone of our mission to empower women in radio,” says MIW board president Sheila Kirby. “This initiative not only fosters personal and professional growth but also builds a stronger and more inclusive future for the industry. We’re excited to welcome another talented mentee into this life-changing program.” Learn more and apply here.
The most discussed stories over the weekend on news/talk radio and related talk media according to TALKERS research:
1. Trump’s Putin Criticism / Russia-Ukraine War
2. EU Tariff Pause
3. Big, Beautiful Bill
4. Memorial Day Holiday
5. Gaza Peace Plan
By Walter Sabo
a.k.a. Walter M Sterling
Host, Sterling Every Damn Night
WPHT, Philadelphia
Sterling On Sunday, Syndicated, TMN
Dozens of brand-new audio hardware and software companies have been launched during the past 20 years. These start-ups are usually funded by venture capital money. VC money is not invested to return a profit, it’s poured in to – pour it in. Their money is “different” than the cashflow that fuels your business. Start-up money buys time to profit.
Amazon lost money its first 10 years. Spotify launched in 2008 and turned a full year profit for the first time – last year.
MOST venture-backed start-ups do not make it to profit, they close.
With virtually unlimited funds and no deadlines, what are the strategic markers for success of most fresh, new audio businesses? Having performed due diligence for many start-ups, this is an informed summary of their goals:
— Significant distribution of the product.
— Robust, broad-appeal content offerings
— Proven metrics for securing advertising dollars
— Positive cultural impact
— Embraced by late-stage adopters
— Advertiser credibility
Hold radio to the above checklist. 92% of the population has a radio – more households than own a TV. Radio’s distribution is elegant, wireless, and free. Streaming? Yes, radio has streamed to the car since 1938. How’s UCONNECT or APPLE PLAY working in your KIA? Buffering now? Bluetooth pairing? At-home streams cost about $1,000 for a computer, $100 a month for WiFi, $150 for software upgrades and repairs. Radio distribution: turn it “ON.” No startup audio service will match radio’s distribution system.
Mature means predictable. Content offerings on radio are understood, accepted, and quickly adjusted if not appealing. Audio start-ups are rarely run by execs with audio entertainment experience. Their execs tend to be recruited from two groups: techs and discoverers. Techs because somebody has to make it work. Discoverers because you would be shocked at how many audio newcomers were funded on the wacky premise that AM/FM fails to see how badly Americans want to hear brand new music! Lurking among workers within the streaming and satellite communities is the harsh prejudice that pros with actual radio experience are satanic dinosaurs.
Most start-ups flirt with doing good for the country, ie; positive messaging, lots of jazz or world music. AM/FM has hardcore positive impact witnessed by the fact that most public radio stations enjoy ratings dominance. No other medium – none – raises more money for community charities than AM/FM.
Driving a new product past the innovators, early adopters, early majority to late majority is the path to success in any industry. AM/FM reached late majority when Bing Crosby had his own show. How’s mom doing with Spotify?
Advertiser credibility: Procter & Gamble returned to radio in the early 2000s. Last year P&G landed near the top of radio advertisers. Procter has no sense of humor or time for nonsense. If P&G buys a lot of radio, end of story. Again.
Not legacy media. Proven media.
Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers.. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com.
New York Festivals announces the Radio Awards winners during its 2025 Storytellers Gala. NYFestivals says, “Exceptional storytelling and audio innovation were celebrated during the 2025 Storytellers Gala virtual event, highlighting the achievements of global creators in radio and
podcasting. Captivating audio entries from storytellers around the world engaged listeners and earned top honors from the 2025 Radio Awards Grand Jury. Winning entries from 26 countries span podcasts and audiobooks, entertainment and music specials, dramas, documentaries, and breaking news coverage all created by some of the world’s most respected audio content creators.” Winners of note include CBC/Radio-Canada taking home the Broadcaster of the Year honor with the following organizations being recognized: NPR, Gold Tower Award, Culture & The Arts; BBC, Gold Tower Award, Drama Special; Bloomberg Podcasts, Gold Tower Award, Business Podcast; CBC/NPR, Gold Tower Award, Sports Podcast, Audacy, Gold Tower Award, Narrative/Documentary; NZME/iHeartRadio, Gold Tower Award, Investigative Journalism Podcast; and more. See all the winners here.
The NFL’s Cincinnati Bengals and iHeartMedia Cincinnati are extending their broadcast deal to run through the 2028 season. iHM says the broadcasts will continue to be heard on “one of the most powerful ‘triple-casts’ in the NFL, with a flagship station lineup of 700 WLW, 102.7 WEBN and ESPN 1530.” WEBN serves as the broadcast flagship stations for all Bengals games and WLW will carry all games for which there is no conflict with Cincinnati Reds baseball broadcasts.
Here are the most talked about stories of the past week (5/19-23) on news/talk radio and related talk media according to TALKERS:
Stories
1. Big, Beautiful Bill / Medicaid-SNAP Cuts
2. The Economy / U.S. Bond Rating
3. Biden Health Coverup
4. Deadly Jewish Museum Attack
5. Golden Dome Defense System
6. Trump-Ramaphosa Meeting
7. Immigration / SCOTUS Venezuelan Gang Ruling
8. Tariffs / U.S.-China Trade War
9. Pentagon Accepts Qatar Jet
10.Andrew Cuomo Investigation / Jim Irsay Dies
People
1. Donald Trump
2. Mike Johnson
3. Scott Bessent
4. Joe Biden-Jake Tapper
5. Cyril Ramaphosa
6. Xi Jinping
7. Vladimir Putin
8. Elon Musk
9. Andrew Cuomo
10.Jim Irsay
To see the full TALKERS Stories, Topics, and People Charts, please click HERE.
Audacy says that the latest edition of its Connected Car study reveals that “AM/FM radio stands out for its trusted voices and reliable local coverage of news, traffic, weather, and sports.” Among the findings of this latest edition of the study is when it comes to breaking local news, weather news or
traffic news, drivers turn to local radio over social media or phone apps. The study asked drivers about their use of their infotainment system use and 69% said they use it for first for controlling audio content; 68% said navigation was their primary use, and 66% said they use it first for making phone calls. Audacy adds, “Today’s drivers – especially the tech-savvy ones – expect their Audio to follow them everywhere. Whether they’re finishing a podcast from the office to the car or switching from music on the road to the gym, they want their content to move with them. Nearly all AI intenders (93%) say seamless podcast listening is a must, and 73% say the same about radio.” See more about the study here.
The most discussed stories yesterday (5/21) on news/talk radio and related talk media according to TALKERS research:
1. Big, Beautiful Bill / Treasury Bonds Status
2. Trump-Ramaphosa Meeting
3. Deadly Jewish Museum Attack
4. Pentagon Accepts Qatar Jet
5. Golden Dome Defense System
Longtime sports talk outlet KFNS, St. Louis is in the process of changing hands as Big Toe Media announced its intent to acquire the station from Zobrist Media back on April 10. Now, Big Toe Media is revealing that its plans for the station include call letter changes – to KLIS – and a re-brand to “The
Lou Information Station.” The station’s new lineup includes: “IN YOUR CITY Show” with Kelley Lamm and Gordon Montgomery; “Hot Take Central” with Jim Hayes& Cam Janssen; “Sounds of STL” with Tony Patrico; the nationally syndicated program “The Ramsey Show” and more. Big Toe Media says the station will be “a dynamic new content platform designed to deliver fresh, relevant, and engaging daily programming focused on the news, sports, culture, and conversations that matter to most of the St. Louis community. The press release adds that “The Lou Information Station” is a “modern media platform built for how St. Louis consumes content in 2025 with live and on-demand shows via YouTube, Apple Podcasts, Spotify, and all major podcast platforms.”
Salem Media Group announces that company executive Terry Fahy retires from the company he’s served for the past 43 years. Fahy began his career with Salem in 1982 as general manager of KDAR-FM and quickly rose through the ranks to hold key leadership roles, including as general sales
manager at KKLA-FM, market manager for Los Angeles, and regional vice president overseeing major markets such as Seattle, Sacramento, San Francisco, Oxnard, San Diego, and most recently, Honolulu. Salem Media Group CEO David Santrella comments, “Terry’s vision, integrity, and deep commitment to Salem’s mission have left a lasting mark on everyone who has had the privilege to work with him. His contributions extend beyond radio programming into building meaningful community experiences and nurturing strong leadership in our teams.” Fahy reflects, “I am grateful for the opportunities and support Salem’s leadership has afforded me to make a spiritual impact in Southern California and other West Coast markets. I also treasure the talented and hard-working broadcast and media professionals I have had the privilege to work alongside. I am proud of what we accomplished, not only on air but also with our community events. Many people hope to look back on their careers with a sense of purpose and accomplishment. By God’s grace that has been my experience and privilege at Salem.”
The most discussed stories yesterday (5/20) on news/talk radio and related talk media according to TALKERS research:
1. Big, Beautiful Bill / Medicaid-SNAP Cuts
2. Golden Dome Defense System
3. Immigration / SCOTUS Venezuelan Gang Ruling
4. Biden Health Coverup
5. Andrew Cuomo Investigation
Premiere Networks announces that journalist and social media influencer Brad Polumbo’s podcast
“Brad vs. Everyone” is joining iHeartPodcasts. Polumbo’s podcast featured him covering “the most interesting and entertaining stories in politics and on the internet from a center-right, independent perspective.” He comments, “I’m thrilled to launch this partnership with Premiere Networks and iHeartPodcasts, and to work with their fantastic team to bring ‘Brad vs. Everyone’ to new audiences. It’s an honor to join a network with incredible talent and massive reach, and I look forward to the podcast reaching new heights!”
The most discussed stories yesterday (5/19) on news/talk radio and related talk media according to TALKERS research:
1. Trump & Putin’s Russia-Ukraine Call
2. Big, Beautiful Bill
3. Moody’s U.S. Rating / Financial Markets
4. SCOTUS Venezuelans Deportation Ruling
5. Biden Cancer Diagnosis
By Holland Cooke
Consultant
TALKERS publisher Michael Harrison introduced the term in the 1990s, inviting us to think-beyond the real-time audio we were sending up those towers. What he described seemed conceptual, even futuristic, back then, when we were still logging-onto AOL via dial-up (screech).
The “Media Station” he reckoned we would be producing by now seemed more like a place than a show. It wouldn’t be bound by regulation or sponsor sensitivities or an on-air format. Content needn’t be 30- or 60-seconds or minutes. It won’t even have to be audio. Or governed by how long you can last between bathroom breaks or eating or sleeping, because it won’t be the real-time content that radio was confined to then.
Back to the future. Among headlines from 2025 Edison Research “Infinite Dial” research:
— 248 million Americans are on social media.
— 91% (262 million) own a smartphone.
— 101 million own a smart speaker.
— 40% of vehicles now on the road have phone integration.
— Though AM/FM is still the #1 in-car audio, #2 is online audio, #3: podcasts.
— 210 million listen to online audio every week.
— “Podcast consumption is at an all-time high.” 55% of Americans listen each month.
Anyone anywhere can publish something that is available to everyone everywhere.
Most who read this are probably content creators, many working full or part-time at radio stations, doing the station’s business. Using that same skill set, build your own, a Media Station. Most of the tools are free, including ChatGPT, which will even help you plan it.
What’s your area of expertise?? Your hobby? Your passion? Your media station could include:
— Podcasts
— Blog, inviting participation
— Tutorial videos about a craft or skill
— Tips-N-Tricks about ____
— Checklists/worksheets/recipes/other documents, as PDF downloads
— Stories about businesses or artists, traditions or customs, history, science, tech
— DIY projects, of any sort
— Makeover transformations
— Fitness routines and workout tips
— Money topics
— Food topics of all sorts, including restaurant reviews
— Relationship topics
— Travel
— Product reviews/recommendations
— Sports
— Amazon Associate links to earn commission on related products
— Whatever!
NOT saying: Build a media station so it becomes your livelihood after the next round of cutbacks. But, hey…
Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn
The most discussed stories over the weekend on news/talk radio and related talk media according to TALKERS research:
1. Trump’s Big, Beautiful Bill/Moody’s Downgrades U.S. Credit Rating
2. Trump-Putin Conversation
3. Springsteen-Trump Spat
4. Mexican Ship Hits Brooklyn Bridge
5. Biden’s Cancer Diagnosis
Sports media personality Kayla Anderson exits Cumulus Media’s sports talk WGFX-FM, Nashville 104.5 The Zone, where she was part of the morning show with Ramon Foster and Will Boling since
2022. Prior to joining WGFX-FM, Anderson was a sports anchor, reporter, and digital contributor at WKRN-TV, Nashville. While this sounds like a budget move on the station’s part, Anderson didn’t mention the reason she’s out in her X post: “First and foremost, thank you so much to our loyal listeners, you made my time in radio here so amazing. You all are so passionate about your teams here in Middle Tennessee and I love that. I’m gearing up for the next chapter of my book to write itself. All I’ve ever known is to keep navigating it to the best of my ability.”
“The Outer Limits of Inner Truth,” hosted by Ryan McCormick, announces the release of an 18-part series “that offers one of the most in-depth, compassionate, and thought-provoking explorations of death and the afterlife ever produced in modern media,” titled, “The Journey Beyond Death.” McCormick says the podcast series spans 65
original interviews, including 28 with individuals who have had near-death experiences (NDEs). He says, “This series weaves together stories of survival, grief, revelation, and spiritual awakening. It brings together voices rarely heard in one place: grief counselors, psychologists, metaphysical teachers, mediums, and survivors of clinical death – all sharing their deeply human experiences and insights.” He adds, “This series was created for people in mourning and for those who are curious about life beyond this world. The program is not driven by ideology or dogma. It’s about opening a door and letting others walk through it in their own way. I truly hope this presentation can bring people some measure of peace.” Check out the podcast series here.