Industry News

New Research: The Most Avid NFL Fans Live on Sports Audio

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New research from Audacy and Vision Insights reveals that the most passionate NFL fans aren’t just watching games – they’re living the NFL lifestyle through sports audio. Over 80% of NFL fans listening to sports talk radio, play-by-play, and sports podcasts identify as avid fans – outpacing TV viewers and social media followers. These listeners are also a marketer’s dream: higher incomes, more spending power, and deeper emotional connections to brands that support their teams. Audacy’s sports network claims to reach more monthly listeners than the next three competitors combined, making it the largest home for NFL diehards.

Please click here for full survey results.

Industry Views

Monday Memo: X Marks the Spot – Radio’s Most Valuable Demo

By Holland Cooke
Consultant

imgIpsos Generations Report 2025: “Right now, it’s Generation X who are the highest-earning generation in the US, surpassing both Boomers and Millennials.”

Born 1965 to 1980, they grew up with an AM/FM radio habit. And – as they are about to inherit a LOT of money from wealthy grandparent Silents and Boomer parents over the next few decades – which prospective advertisers want to meet them?

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Prospect banks, financial planners, real estate agents, and wellness and eldercare consultants and Elder Law and Trust attorneys.

Recommended commercial creative: advertorial. “Tell ‘em and you’ll sell ‘em,” with spots disguised as informative features. Sample topics:

— “5 Inheritance Mistakes to Avoid”
— “How to Talk to Your Parents About Their Will”
— “Downsizing Without Downgrading”
— “Kids, Parents, and Cash”

Holland Cooke (HollandCooke.com) is a media consultant working at the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke

Industry News

Edison: Most Americans Rise Between 6:00 am and 7:30 am

Edison Research says that according to a new custom survey it is conducting, the radio industry now knows exactly what time Americans 13+ wake up on weekdays. According to the survey, just over 30% ofimg Americans 13+ are awake by 6:00 am during the weekday. The two most popular half hour increments Americans set their alarms for are between 6:00 am-6:30 am and 7:00 am-7:30 am. For radio station programmers wondering how important the 5:00 am hour is, just over 14% are awake by 5:00 am with another 17% rising sometime during the 5:00 am hour. Edison says other data indicates most Americans are waking up slightly later than they did before the COVID-19 pandemic shifted routines and schedules to spend more time in the home.

Industry News

Edison: Most Podcast Listening Happens at Home

Edison Research reveals that, according to data from its ongoing Share of Ear study, the majority of podcast listening does not take place in the car. Edison says, “At-home listening accounts for an impressive 67% of total daily podcast consumption time according to the most recent Share of Ear. Besides the reality thatimg people spend by far the most amount of their time at home, the at-home environment offers a variety of listening devices including smart speakers, internet-connected TVs, and computers, in addition to mobile phones… And we know from our qualitative research that podcast listeners can listen while they multitask at home.” After listening at home, listening at work contributes 16% to the overall daily listening time to podcasts, while in-car listening captures 11% of daily listening time. Edison adds, “We can theorize that because people often take short drives during the day including quick trips to the store, or school, or on errands, that those short trips might not be conducive to becoming fully engaged with a podcast.” Finally, 6% of listening happens in various other locations, such as gyms, grocery stores, or while walking.

Industry News

KBLA Talk 1580, Los Angeles Kicks off Year with New Weekday Schedule Boasting the Nation’s “Most Audacious” Line-up of Black Talk Media Hosts – Tavis Smiley, Cornel West, Jesse Jackson, Jr., and D.L. Hughley

KBLAToday (1/6), KBLA Talk 1580 kicks off its bold new weekday lineup, which includes some of the nation’s most progressive and provocative voices. The new programming includes Dr. Cornel West, renowned scholar and former independent presidential candidate, former U.S. Rep. Jesse Jackson, Jr. and former Ohio State Senator Nina Turner. They join KBLA White House correspondent Dr. Nii-Quartelai Quartey, and nationally syndicated hosts Tavis Smiley and D.L. Hughley, who already appear weekdays on KBLA Talk 1580, the flagship station of SmileyAudioMedia, Inc., based in Los Angeles.

im“I am both humbled and proud that Dr. Cornel West, Nina Turner, and Jesse Jackson, Jr. have joined the KBLA Talk 1580 team as we continue to build the nation’s most innovative and empowering Black talk media platform,” said Smiley, Founder of SmileyAudioMedia, Inc. and chief visionary officer for KBLA Talk 1580. “No talk station in America can match the intellectual firepower that launches today, January 6th. KBLA Talk 1580 is proud to have more Black women talk show hosts than any talk station in the country, including Dominique DiPrima, the first Black woman to host her own radio talk show, “First Things First,” in LA morning drive time (6:00 am to 9:00 am).

“After all the rhetoric about Black men during the 2024 presidential campaign, now is the time to pass the mic to Black men of different generations to facilitate conversations people won’t find anywhere else,” concluded Smiley. “It’s going to be a challenging four years. KBLA Talk 1580’s new line-up represents what resistance looks like.”

 

Industry News

KBLA Talk 1580, Los Angeles to Broadcast the “Most Audacious” Line-up of Black Talkers in the Nation

KBLA lineup

KBLA Talk 1580 today (12/10) announces a bold new weekday line-up of some the nation’s “most progressive and provocative voices” beginning Monday, January 6, 2025. Dr. Cornel West , renown scholar and former independent candidate for president, and former Congressman Jesse Jackson Jr. will join KBLA White House correspondent Dr. Nii-Quartelai Quartey and nationally syndicated hosts Tavis Smiley (9:00 am – 12:00 noon) and D.L. Hughley (2:00 pm – 4:00 pm PT) who already appear weekdays on KBLA Talk 1580, the flagship station of SmileyAudioMedia, Inc., based in Los Angeles.

Dr. West is co-hosting the show “Truth Time” with public intellectual, former Ohio State Senator Nina Turner (12:00 noon – 1:00 pm PT). Each day the two will sound off on the news of the day from what the station describes as an “unapologetically progressive” perspective. “The Jesse Jackson Jr. Show” (1:00 pm – 2:00 pm PT) will feature daily commentary from the former congressman on trending topics and a broad range of guests who will mix it up with Jackson.  “A More Perfect Union” with Dr. Nii-Quartelai Quartey (4:00 pm – 6:00 pm PT) will serve as a daily pop culture and political news digest with unfiltered conversations, unafraid to say the quiet part out loud “without fluff, fear, or favor.”

“I am both humbled and deliciously proud that Dr. Cornel West, Nina Turner and Jesse Jackson Jr. have decided to join us at KBLA Talk 1580 as we continue to build the most innovative and empowering Black talk media platform in the nation,” Smiley, founder of SmileyAudioMedia, Inc. and chief visionary officer for KBLA Talk 1580 tells TALKERS. “No talk station in America can match the intellectual firepower that we will be launching on Monday, January 6th.  KBLA Talk 1580 is proud to have more Black women hosts than any talk station in the country including Dominque DiPrima, the first Black woman to host her own radio talk show in L.A. morning drive, and Adrianne Shropshire, executive director of BlackPAC.  “After all the bickering about Black men during the recent presidential campaign, now is the time to pass the mic to more Black men of different generations to facilitate conversations you won’t find anywhere else,” concludes Smiley. “It’s going to be a rough four years. This is what resistance looks like.”

Listeners can tune into KBLA Talk 1580 live daily by downloading the KBLA1580 app, listen online at the KBLA1580 website, or by watching on the KBLA1580 YouTube Channel. All shows hosted by Smiley, West/Turner, Jackson and Quartey will be available daily on all major podcast platforms after live broadcast.

 

Industry News

Audacy’s Suchman: What’s Making Audio the Most Effective Ad Medium

In a piece in AdAge, Audacy chief marketing officer Paul Suchman spells out how AI and influencer marketing are transforming audio into the most effective ad medium. Suchman writes, “Audio deserves muchim more recognition as a (legacy) medium that’s constantly innovating and evolving to enhance the consumer experience and the advertiser opportunity. At the heart of Audio lives great storytelling. From the beginning of humankind to today’s best advertising, storytelling is the single most effective tool for sharing information and knowledge – all while entertaining, educating and yes, selling. Storytelling is a constant, but the way stories are told is shifting, driven by new technologies and approaches that allow brands to create more emotional connection, deliver more personalized experiences and scale their campaigns for maximum impact. And no medium is better equipped to do this than audio.” Read the full article here.

Industry News

AUDACY STUDY: Local Radio is the Most Trusted News Source

Local news radio is the most trusted news source, besting TV and social media, according to a new study conducted by Audacy in partnership with Alter Agents – a marketing research firm.  The study – “Local News Radio: Credible, Engaging & Mobilizing” – explores news radio’s powerful connection with news enthusiasts who consider news radio to be a vital part of their day and demonstrates how unbiased journalism and trusted relationships create a safe haven for audiences and brands. The study surveyed 2,542 listeners from seven markets with Audacy news stations, including Chicago, Dallas, Detroit, Los Angeles, New York, Philadelphia and San Francisco. “In an age of information overload, Americans seek credible news sources they can rely upon. Enter local news radio,” said Paul Suchman, chief marketing officer, Audacy. “Local news radio serves as a trusted voice, delivered by brands that are deeply connected to the communities they serve. These environments create exceptional opportunities for advertisers to reach engaged audiences with significant buying power. And the premium content local news stations deliver is unparalleled in its relevance, timeliness, and humanity.”  The study indicates that at all moments throughout the day, millions of listeners turn to their trusted local news radio stations for the latest updates, insights and stories that shape their community and the world. These listeners are deeply engaged with their cities, constantly seeking information and turn to trusted news sources to stay informed. 85% of listeners find local radio news credible – more than any other medium. The study further insinuates this credibility pays immense dividends for advertisers, as 92% of listeners pay attention to advertisements they hear on local radio, with almost 80% of these listeners finding ads on news stations both trustworthy and informative.  To view the “The Power of Local News Radio” please click here.

Industry Views

Monday Memo: Worst Promo I Hear Most Often?

By Holland Cooke
Consultant

im“If you missed Biff & Bev in-the-Morning, you missed…”  It’s a donut: produced open and close, with an aircheck clip in the middle.

— I don’t think I have ever heard such a promo that caused me remorse for missing the show being touted. Often the clip makes the personalities sound self-amused.

— The listener can’t act on this message. This morning’s Biff & Bev show is gone, and don’t count on anyone clicking-as-many-times-as-necessary to find it on the station website.

— You send diary keepers a dangerous subliminal message: that they DIDN’T listen. Heck, we want to fool them into thinking they did listen!

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Instead:

— Talk about the NEXT show.

— Use “you” and/or “your” as-early-as-possible in copy; and “and your calls!” near the end.

— Offer a benefit statement, something listeners will realize from listening, i.e., what they’ll take-away from hearing tomorrow’s guest, what they can call-in-and-win, anticipated topics.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. He is the author of “The Local Radio Advantage: Your 4-Week Tune-In Tune-Up” and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry Views

Pending Business: When it Matters Most

By Steve Lapa
Lapcom Communications Corp
President

imIt may seem impossible, but you need to stay in your lane.

As we live through another dark chapter in world history, staying focused on what we do in sales and marketing will be a nearly impossible challenge. We live in a 24/7, always-on world constantly updating everything from everywhere.

As we work on the sales, marketing and management side, the news/talk and information programming side are in hyper mode logging on, weighing in, competing to never miss a beat. I remember when time stood still as the events of 9/11 shocked the world and time stood still. Talk radio hosts, producers and news departments tried their best to digest the events and offer some level of understanding to a listening audience. For the first time ever, the mainland of the United States of America had been attacked.

And here we are, frozen again. This time the events unfolded halfway around the world. Once again shock, unspeakable actions, thousands of innocent deaths, massive destruction. If you have been doing this long enough, we do have some level of experience with shocking events.

Once again, our talk radio hosts, producers and news teams will be a go-to source for millions of listeners across the country. How do we stay focused, selling, marketing, prospecting as local communities react to all this that is unfolding halfway around the world?

— Our thoughts and prayers are with those in harm’s way. As difficult as it may be, try and keep the opinionated politics away from your sales process.

— Keep the conversation neutral. A challenge for sure. If you are prepared there’s always positive to bring to your sales call.

— The calendar never quits. Halloween, Thanksgiving, Christmas, New Year’s, are all around the corner and with that a last-minute marketing opportunity.

— Why are 66% of the U.S. adults over 40 overweight?  Blame the men, we always skew those numbers. Just helping with a little small talk …

As challenging as the next few days and weeks may become, your news/talk radio station will become an important resource for adults on the go who need to know. As you formulate your presentations, stay focused on the unique benefits only your radio station’s lineup can deliver in times of crisis. Your on-air talent have earned the trust of the audience the old-fashioned way…. by being there when it mattered most.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry News

Michael Harrison Says AI is One of the Most Important Talk Topics of Our Times

TALKERS founder Michael Harrison has kicked off a nationwide guesting tour of talk shows promoting discussion of the upside and downside of AI in conjunction with the release of the new song, “I Got a Line in New York City,” by the long-established classic rock group, Gunhill Road. Harrison performs lead vocals on the track performed with band members Steve GoldrichPaul Reisch and Brian Koonin. The music video of the song (produced by Harrison’s son and TALKERS associate publisher Matthew B. Harrison) has been described as a computer’s “fever dream about the Big Apple.” Although the music is totally organic, all of the visual graphics on the video have been assisted in their creation by generative artificial intelligence. Harrison says, “There’s huge interest in the topic of AI including the existential issues of its potential impact on our species. In the art community, debate is raging over whether AI enhances originality and creativity or if it is ushering in the death of individual artists and the role they play in the humanities.” See that video here.

Harrison launched the tour late last week appearing on the Rich Valdes show on Westwood One and has subsequently appeared on network programs hosted by Doug Stephan, Dr. Daliah Wachs, and WABC’s Frank Morano, as well as Harry Hurley on WPG, Atlantic City,  Todd Feinburg on WTIC-AM, Hartford and Michael Zwerling on KSCO, Santa Cruz.  WOR, New York has posted the video and an  accompanying story here.

To book Michael Harrison please call Barbara Kurland at 413-565-5413 or email info@talkers.com

Industry News

Erick Erickson’s Gathering Draws Almost 1,000 to Atlanta

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WSB-AM/WSBB-FM, Atlanta-based, nationally syndicated talk radio host Erick Erickson presented “The Erick Erickson Show Gathering” in Atlanta last Thursday through Saturday (8/17-19) that drew almost 1,000 of Erickson’s listeners from his markets across the country. During the event, Erickson conducted 16 hours of interviews with GOP presidential candidates including Chris Christie, Ron DeSantis, Nikki Haley, Mike Pence, Vivek Ramaswamy, and Tim Scott, and Senators Tom Cotton (AR) and Joni Ernst (IA) plus Congressman Rich McCormick (GA); and Governors Brian Kemp (GA) and Glenn Youngkin (VA). Press from six countries covered the event and more than 90 local television and radio markets ran stories about the event. Erickson says, “Bringing my audience from across America together to be up close with presidential contenders and conservative leaders is something no one else does. This was my tenth time since starting my show on WSB. Since going into syndication with Compass Media earlier this year, it just made sense to expand the footprint of the Gathering to all my listeners and online readers nationwide. We kept the ticket price very low and relied on sponsors because we didn’t want to burden the audience. The conference isn’t intended to be a profit center. It’s to build lasting relationships with affiliates, listeners, and readers.” Pictured above is Erickson (left) interviewing Governor Youngkin (center) and Governor Kemp (right).

Industry Views

Local News Matters Most

By Holland Cooke
Consultant

Why? Done right, it makes you special. Because new-tech audio competitors don’t do local news, and with most broadcast radio hours now robotic.

“Why waste your time with AM/FM radio?”

Responding to that recent SiriusXM Marketing campaign, NAB president & CEO Curtis LeGeyt:

  • “Unlike our competitors, listeners do not need to fork over a monthly subscription fee, purchase a program or afford an expensive mobile data plan.”
  • “During times of emergency, Americans are not told to turn to SiriusXM for lifeline information. They are not going to get emergency alerts, hear up-to-the-minute reporting or find out where to get help on Pandora or Spotify. No other audio medium can replicate our service when lives are in danger.”
  • “Broadcast radio also provides an engine for economic activity. When local businesses want to get the word out about their goods and services, local radio stations provide an affordable way for them to advertise and reach the consumers who live in their area.”

These are not “normal” times

  • When Trump was on the front burner, his controversies alone changed daypart-to-daypart, even hour-to-hour. The talk part of the news/talk format remains largely static, no minds change. But our news content is dynamic.
  • In a monsoon in Las Vegas (NOT a misprint) someone drowned; and video of rain cascading through the ceiling onto blackjack tables at Planet Hollywood went-viral. We prayed as Kentucky drowned and Buffalo got snowed-under. After tumbleweeds piled-up around her Colorado home blocking windows and doors, Marlies Gross told AccuWeather: “We have so many fires here, and we have a drought and those tumbleweeds, they would just go up and explode into flames all over, and we probably would go with it.”
  • After 2+ years of arguing about vaccines, Polio is back and COVID is back again’ and RSV isn’t just a kid thing. Increasingly noticeable in my travels: Without being required to, people are re-masking.

It’s easier to add Occasions than Duration-per

Translation: There’s little we can do to keep someone sitting in a parked car with the key on Accessories. And AM/FM has never had more competition. So, to keep ‘em coming back, keep telling them something they can’t hear elsewhere, and make it sound different than last hour.

And TELL THEM that’s what you do:

  • “Are you on-the-road? Stay up-to-speed with us!”
  • “What happened since breakfast? We’ll tell you before dinner.”
  • “Stay close to the news.”

Be known for knowing. And tell them when and how you’ll tell them, on various devices.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books; and “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features Inflation Hacks: Save Those Benjamins.” Follow HC on Twitter @HollandCooke 

Industry News

Date and Venue Set for TALKERS 2026: Radio’s Next Chapter

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The date and location for the 28th installment of the talk media industry’s longest running and most important national conference is set for Friday, June 5.  TALKERS 2026: Radio’s Next Chapter will take place at Hofstra University, on Long Island just outside of New York City.  Don’t be shut out. The power-packed, one-day agenda is being organized and designed to address the field of talk media’s most pressing and existential issues. TALKERS publisher Michael Harrison states, “This important conference will illuminate the forward path of the expanding talk media universe, including all aspects of digital communications from AI and podcasting to streaming networks. As has been its tradition, this latest TALKERS conference will approach the onrushing future of the talk business from a radio perspective. This crucial gathering will cover the new undeniable realities of the radio business for those who not only want to survive but thrive as well. It will be about opportunities, networking, and entrepreneurism for individuals in talent, programming, sales, marketing, and management who are serious about staying in the game.”

imgNews/talk, sports talk, all-news, and general talk will be amply covered. There will be over 50 top industry speakers, and registration is limited to insure intimacy. Attendance at the conference is only open to members of the working media and directly associated industries as well as students enrolled in accredited learning institutions. All attendees will be required to register in advance on the phone payable by credit card. Because attendance will be limited, the conference is again expected toimg be an early sellout. The all-inclusive registration fee covering convention events, exhibits, food, and services for the day is $260. However, attendees can take advantage of the early bird fee of $150 available until 5:00 pm ET on Friday, April 3. All registrations are non-refundable. This power-packed, one-day event is being presented in association with Hofstra’s multi-award-winning station, WRHU Radio and the school’s Lawrence Herbert School of Communication.

Conference Registration and Hotel Information
To register for TALKERS 2026: Radio’s Next Chapter or to obtain sponsorship information, call Barbara Kurland at 413-565-5413.
To book a hotel room at the nearby Long Island Marriott – Uniondale, please click here: www.TalkersRoomRate.com  or call 516-794-3800 and mention TALKERS 2026.  Act quickly because the number of rooms available at the hotel for this event are limited.
Industry News

Top News/Talk Media Stories This Past Week (March 30-April 3)

Here are the most talked about stories of the past week (3/30-4/3) on news/talk radio and related talk media according to TALKERS:

Stories

  1. U.S.-Israel-Iran War / Trump’s National Address
  2. Gas Prices / Financial Markets Activity
  3. Bondi Exits AG Post
  4. DHS Funding / ICE Troops at Airports
  5. Birthright Citizenship Case
  6. White House Ballroom Construction Paused
  7. Trump’s National Voter List Order / SAVE America Act
  8. U.S.-Cuba Policy
  9. CPAC 2026 / “No Kings” Protests
  10. Lindsey Graham at Disney / Artemis II Launch

People

  1. Donald Trump
  2. Pete Hegseth / Marco Rubio
  3. Pam Bondi
  4. Benjamin Netanyahu
  5. Kristy Noem / Corey Lewandowski / Byron Noem
  6. John Thune
  7. Chuck Schumer
  8. John Roberts / John Sauer
  9. Mike Johnson
  10. Lindsey Graham

To see the full TALKERS Stories, Topics, and People Charts, please click HERE.

Industry Views

SABO SEZ: Common Sense is Always the Solution

By Walter Sabo
A.K.A. Walter M Sterling
WPHT, Philadelphia
Sterling Every Damn Night
Sterling on Sunday Syndicated, TMN
Another Side of Midnight, WABC, New York

imgIn 1952, the success formula for today’s radio was discovered and put into practice by two hungry entrepreneurs:  Todd Storz and Gordon McLendon. Both men owned dying radio stations in medium and major markets. The industry was suffering from a lack of purpose or solutions due to the advent of television which drove the migration of hit network radio shows to television. Lucille BallBob Hope, and Gertrude Berg were on radio first.

Storz and McLendon developed “Top 40” with their own brains and money. Top 40 was research and focus group based, as well as. Storz tried it first in Omaha, then Kansas City and Miami. McLendon in Dallas, Houston, Minneapolis, and New Orleans. The formula was simple but not obvious. Their common-sense solution worked in all formats: music and talk.

Ruth Meyer was Storz’s PD in Kansas City and I worked with her at ABC. She was very clear when outlining the Storz history, “It was all Todd.”

Success ingredients

The formula: Target one demographic. Play their hits – often. Call out the names of as many people in the audience as possible – make the listener a star.  Present with enthusiasm. Promote at every local crowd event possible. Repeat.

All of the McLendon and Storz stations grew instantly, usually to number one.

That ingredient list works repeatedly for station after station for decades. But, and here’s the but, all of those ingredients have to be in the recipe. Leave out promotion, for example, or research, and it doesn’t work. But the full ingredient list does work for every single format.

I asked Mickey Luckoff, who ran talker KGO as the number one station in San Francisco for most of our lives, how he selected his on air talk hosts to which he replied, “They all come from top 40 because I can teach them talk but I can’t teach them radio.” His promotions were non-stop and smart, TV campaigns were non-stop and research, yes, research – non-stop!

When Adult Contemporary was evolving, my team was responsible for the NBC FM properties. Corporate finance people who went to Wharton urged me to go slow, layer in expenses when launching this odd new format. I knew layering was a recipe – for failure!!! All the ingredients had to be rolled out at once. In 1981, WYNY in New York had a $2 million dollar cash and a $2 million barter promotion budget. Result, a $3 million profit and a 5 share.  Thanks to PD Pete Salant and GM Al Brady Law. We used the Storz/McLendon recipe with AC music and Dr. Ruth, it obviously works.

WGMS-FM was a classical station in Washington, DC. When it was owned by RKO and run by visionary Jerry Lyman, it applied the Storz/McLendon recipe to classical music. Their promos announced that WGMS played “Real Oldies – Your favorites from the 1600s, 1700s and 1800s!” WGMS aired a tight playlist of hits. Special weekends were popular, such as a “Beethoven Weekend” with t-shirt giveaways. The station was a profit monster, top 10 in Washington DC.

Five years ago, WABC-AM was about 28th in NYC as a result of cutting costs, by god the cost cutting was epic and so was the failure. Today, John Catsimatidis, the owner, and Chad Lopez, the president, have grown the station to a 4 share and number eight in New York. An AM talk station, number eight and growing. What? How? They put in all the ingredients. The station is data driven. The talent is live. External paid ads run for WABC almost every single day. The air team goes to local events to meet the crowds. WABC airs live listener music requests and dedications on the weekend with Cousin Bruce Morrow and Joe Piscopo – live. Did I mention live?

Today not history

The team is happy. They are making radio. This isn’t nostalgia. Mr. Cats is a very current based businessman who expects results. Like Storz and McLendon he is an entrepreneur, a private owner deploying common sense. He’s doing what is proven, what works. Bravo.

Conclusion: There is nothing wrong with radio. Just stop. Include every ingredient in the proven recipe; expect stunning results.

Walter Sabo has been a C-Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General, and many others. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He recently began hosting “Another Side of Midnight” weekends on WABC, New York. He can be reached by email at sabowalter@gmail.com or phoned at 646-678-1110.

Industry News

Cumulus Names Wirthlin to Lead Salt Lake City Cluster

Cumulus Media appoints Joyce Wirthlin vice president/market manager for its Salt Lake City station group that includes news/talk KKAT-AM and four music brands plus its digital marketing services for local advertisers. Wirthlin most recently served as market president for iHeartMedia’s Salt Lake City operations. Cumulus Media president of operations Daveimg Milner comments, “Joyce is an experienced market leader with deep relationships across Salt Lake City, enabling her to bring sharp local insight and credibility to every client partnership. She excels at delivering integrated marketing solutions, helping clients leverage our multi-platform strategies that maximize the combined power of audio and digital to drive results. Joyce will be a tremendous asset to our Salt Lake City team and a growth catalyst for our clients.”

Industry News

Steve Jones Assumes Ownership of Skyview Networks

In a memo to staffers, Skyview Networks president and CEO Steve Jones announces that he has completed the acquisition of the company and is the new owner, effective immediately. He writes: “This transition further strengthens long-term direction and focus that ensures continuity. Our leadership team will continue exemplifying our company values, and our day-to-day priorities remain centered on client outcomes, operational excellence and teamwork. It is also important to recognize Ken Thiele,img who founded the company 30 years ago.” Thiele’s message to staff was: “First and foremost, I want to thank you all. Skyview Networks exists, and is respected across the industry, because of the talent, grit and customer commitment each of you bring every day. Since joining Skyview Networks, Steve has expanded our business portfolio and led with a steady focus on growth and stability. It is with this confidence in leadership that Skyview’s trajectory and momentum continues.” Jones adds, “On a personal note, I am proud of the team that has built and sustained Skyview Networks’ reputation across the industry. This company is special because of you. Serving as the leader of Skyview Networks is a responsibility I take seriously, and I am committed to continue leading with transparency, respect and a long‑term focus on our people and business.”

Industry News

Yesterday’s Top News/Talk Media Stories (4/1)

The most discussed stories yesterday (4/1) on news/talk radio and related talk media according to TALKERS research:

  1. U.S.-Israel-Iran War / Trump’s National Address
  2. Gas Prices / Financial Markets Activity
  3. Birthright Citizenship Case
  4. DHS Scrutinizes Lewandowski Contracts
  5. Artemis II Launch
Industry News

Cutburth Named EVP of Marketing for iHeartMedia

iHeartMedia announces that Jamie Cutburth is named executive vice president of marketing. Cutburth most recently was EVP of marketing & brand partnerships for NBCUniversal. iHeartMedia chief business officer Lisa Coffey states, “As we continue to expand iHeart’s unique multiimg-platform footprint, we’re thrilled to welcome Jamie and his decades of expertise in driving meaningful success for blue chip media companies. Jamie swings big, experiences that inspire action, drive growth and leave lasting impressions on the audience. He will fit right in as our team continues to push innovative ideas at the leading edge of the industry.” Cutburth says, “My role sits at the intersection between brand, revenue, content and culture, and will ensure that iHeart shows up in the market with a clear story and a modern marketing engine. I am excited to bring my years of building successful partnerships and experiences to this team and to a company so clearly focused on innovation and growth.”

Industry News

Yesterday’s Top News/Talk Media Stories (3/31)

The most discussed stories yesterday (3/31) on news/talk radio and related talk media according to TALKERS research:

  1. U.S.-Israel-Iran War / Strait of Hormuz Blockade
  2. Gas Prices / Financial Markets Activity
  3. Birthright Citizenship Case
  4. Trump’s National Voter List Order
  5. White House Ballroom Construction Paused
Industry News Uncategorized

Allen Sliwa Named PM Drive Co-Host at KGB-AM, San Diego

iHeartMedia San Diego’s KGB-AM “Sports 760” appoints Allen Sliwa co-host of the afternoon drive show alongside Jon Schaeffer. “Schaefferimg and Sliwa” airs daily from 3:00 pm to 6:00 pm. Sliwa most recently served with the Los Angeles Lakers Radio Network. Station PD Mary Ayala says, “I’m incredibly excited to welcome Allen to our team. His experience, sports knowledge and natural connection with listeners make him an outstanding addition to our station. Pairing Allen with Jon creates a team we believe will deliver one of San Diego’s premier sports talk shows.”

Industry News

Yesterday’s Top News/Talk Media Stories (3/30)

The most discussed stories yesterday (3/30) on news/talk radio and related talk media according to TALKERS research:

  1. U.S.-Israel-Iran War / Strait of Hormuz Blockade
  2. Gas Prices / Financial Markets Activity
  3. U.S.-Cuba Policy
  4. Lindsey Graham Disney Criticism
  5. Birthright Citizenship Case
Industry Views

Monday Memo: “Tell Me What Happened”

By Holland Cooke
Consultant

imgGood News/Bad News: Fender‑benders, slip‑and‑falls, and other “injuries caused by the negligent, careless, or reckless actions of others” will always happen. That’s the good news…for personal injury attorneys. Their bad news is that supply WAY-exceeds demand, and their advertising reflects it.

It all looks the same. The billboards are interchangeable: a headshot and a promise of six-figure settlements. When everyone is saying the same thing, differentiate with gimmicks. TV spots are either goofy shtick or tough-guy talk. Where I live, “The Heavy Hitter” has a phone number jingle Southern New Englanders can sing from memory. Competitors’ numbers are even easier, 444-4444 and 777-7777.

If you will be in Las Vegas for the NAB Show, turn on local TV there. You will howl. Some firms pitch “we charge less,” like a radio station dropping trou’ on rate to grab the whole buy. And there are the nationally syndicated spots, customized for local firms, in which cartoonishly terrified insurance executives beg to settle. Or the hard-boiled attorney threatens to “beat them in court.” Baloney! A jury trial is the last thing most personal injury firms want. Too time consuming, too risky.

Like radio’s, a lawyer’s inventory is perishable. We can’t monetize yesterday’s unsold avail. And lawyers can’t add the client who didn’t come in yesterday for that free, no obligation consultation. No “intake,” no sale. Which is exactly why they should be using radio.

“The lawyer is in, the meter is off” is the proposition when attorneys host brokered weekend talk shows and take listener calls. No look-alike billboard or tacky TV spot can humanize the attorney – and demonstrate comforting counsel – like eavesdropping on a conversation with a caller’s relatable situation. So instead of slogans or shouting about settlements, build the client’s message around four words that are turning callers into clients on weekend talk radio: “Tell me what happened.”

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

Top News/Talk Media Stories Over the Weekend (March 28-29)

The most discussed stories over the weekend (3/28-29) on news/talk radio and related talk media according to TALKERS research:

  1. U.S.-Israel-Iran War / Trump Mulls Seizing Kharg Island
  2. Oil Prices / Financial Markets Activity
  3. TSA Paychecks / ICE at Airports / Travel Woes
  4. CPAC / “No Kings” Protests
  5. SCOTUS to Hear Birthright Citizenship Case
Industry News

New York Festivals Unveils the 2026 Radio Awards Shortlist, Showcasing Global Audio Excellence

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The New York Festivals (NYF) 2026 Radio Awards unveils the 2026 Radio Awards Shortlist. NYF says, “Innovative audio storytelling from creators across six continents was carefully evaluated by the New York Festivals 2026 Radio Awards Grand Jury. This year’s shortlist reflects the breadth of the medium, featuring entries across audiobooks, podcasts, drama, imgdocumentary, breaking news, entertainment, and music, submitted by global networks, production companies, and independent storytellers.” Submissions of note include programs from Alabama Media Group, Bloomberg, CBS News, ESPN, NPR, and SiriusXM. Award-winning entries will be announced during the New York Festivals 2026 Storytellers Gala virtual event on May 21. The virtual event will include featured global audio and video highlights, award winners’ acceptance speeches from around the world, and up-close and personal spotlights featuring some of radio and television’s most respected storytellers. See the complete shortlist here.

Industry News

Top News/Talk Media Stories This Past Week (March 23-27)

Here are the most talked about stories of the past week (3/23-27) on news/talk radio and related talk media according to TALKERS:

Stories

  1. U.S.-Israel-Iran War / Conflicting Reports of Talks
  2. TSA-ICE-Air Travel Woes / DHS Funding Stalemate
  3. LaGuardia Investigation
  4. Oil Prices / Financial Markets Activity
  5. Mullin Confirmed to DHS Post
  6. Social Media Addiction Verdict
  7. SAVE America Act / SCOTUS Hears Mail-In Balloting Case
  8. Dem Flips FLA State Seat
  9. CPAC 2026
  10. Robert Muller Dies

People

  1. Donald Trump
  2. Pete Hegseth
  3. Jared Kushner / Steve Witkoff
  4. Benjamin Netanyahu
  5. Markwayne Mullin
  6. John Thune / Katie Britt
  7. Chuck Schumer
  8. Mark Zuckerberg / Sundar Pichai
  9. Emily Gregory
  10. Robert Muller

To see the full TALKERS Stories, Topics, and People Charts, please click HERE.

Industry News

Bankruptcy Court Allows Cumulus to Use Cash Collateral to Continue Operations

At the most recent hearing in United States Bankruptcy Court in Houston, Judge Alfredo Pérez agreed that Cumulus Media may use cash collateralimg to continue to operate its business as it makes its way through the Chapter 11 process that could be finalized in May if the pre-packaged bankruptcy plan continues to go smoothly. Attorneys for Cumulus reported to the court that the company now has the backing of 83% of its lenders for the reorganization plan that would put control of the company in the hands of the secured creditors. Once complete, the reorganization will have eliminated some $592 million of the company’s debt.

Industry News

Yesterday’s Top News/Talk Media Stories (3/25)

The most discussed stories yesterday (3/25) on news/talk radio and related talk media according to TALKERS research:

  1. U.S.-Israel-Iran War / Conflicting Reports of Talks
  2. TSA-ICE-Air Travel Woes / DHS Funding Stalemate
  3. Oil Prices / Financial Markets Activity
  4. Social Media Addiction Verdict
  5. CPAC 2026
Industry News

Scarborough and Brzezinski Re-Up with MS Now

Variety reports that Joe Scarborough and Mika Brzezinski have signed a new deal to remain with MS NOW. The new contract keeps the duo with the network through 2029. Recently, thte program was cut from four hours to three to make room for a new program hosted by Stephanie Ruhle. Scarborough comments, “Mika and I are excited to be staying with our ‘Morning Joe’ family and friends who have been watching regularly for almost 20 years.” See the Variety story here.

Industry News

Yesterday’s Top News/Talk Media Stories (3/24)

The most discussed stories yesterday (3/24) on news/talk radio and related talk media according to TALKERS research:

  1. U.S.-Israel-Iran War / Airborne Troops Deployed
  2. TSA-ICE-Air Travel Woes / LaGuardia Investigation
  3. Oil Prices-Financial Markets-Insider Trading Concerns
  4. DHS Funding
  5. Dem Flips FLA State Seat
Industry News

Audacy Philadelphia SVP Yadgaroff to Retire

Longtime Philadelphia SVP and market manager for Audacy’s Philadelphia station group David Yadgaroff announces he’s retiring from the company. He tells his staff, “Leading these iconic stations has been a great privilege and working alongside our team has been the most rewarding part of my journey. Our team has consistently deliveredimg unique, compelling content, embraced meaningful evolution, and made a real difference for our communities, our advertisers and one another. I am incredibly proud of the people in the Philadelphia radio market and across the country, whom I’ve had the opportunity to hire, train and mentor. Watching their growth and success has been a joy. After an extraordinary run of dedicating myself to radio and my colleagues for decades, it feels like the right time to step away and take time for myself, spend more time with family and friends, pursue new opportunities and contribute to organizations in meaningful new ways. I leave with deep gratitude and confidence in the future.” Audacy region president Mark Hannon says Yadgaroff will stay in his position through the end of May as they work on a smooth transition for the staff and the stations’ clients. The Audacy cluster includes news/talk WPHT and sports talk WIP-FM.