Monday Memo: Does Your Station Sound “On-Vacation?”
By Holland Cooke
Consultant
By 2009, I had been making my living consulting and coaching talk hosts for 14 years, but I myself had not yet hosted a talk show. Like Rush Limbaugh before he went-talk, I had lots of on-air time under my belt as a music DJ. And that same skill set contributes to talk radio success: “Play the hits” (topics) and convert Cume to AQH (technique).
This month and next, when so many take vacation time, guest-hosts are often local somebodies who are not career broadcasters and don’t share our second-nature performance routines. For their benefit, these tips, based on my experience on both sides of the mic:
My hosting debut was “The Jim Bohannon Show.” And Jimbo told me I was only the third person to ever guest-host, after Joan Rivers and Chris Matthews jump-started their broadcast careers there. But, to these listeners, who-the-heck was I? Lacking the back-story of an A-list comedian or former presidential speechwriter, I simply told the truth, saying, “I’m Jim’s pal, Holland Cooke” as I quickly invited callers into the hour’s topic or teed up the guest. I had promised myself I would avoid “The Sitting-In For Rush Syndrome:” unscripted monologue about myself and blah-blah-blah until the first break. TALKERS publisher Michael Harrison – himself a well-traveled guest host – recommends nonchalance and warns against, “It’s such an honor to be here!”
So, if you’re filling-in, that’s Tip #1: Cut to the chase. Don’t devalue the show by committing lots of time explaining that the familiar host is away and who you are. Tee-up what the show is about this hour… why it matters to those listening… how they will benefit from not wandering-off when they hear a stranger… and how to join-in.
Demonstrating this technique when “FOX Across America” host Jimmy Failla is off: my long-suffering client Paul Gleiser. His day job is owning KTBB, Tyler-Longview, Texas; and his side hustle is guest-hosting Jimmy’s show, which he’s done a half-dozen times this month. Understanding Tip #2: You’re a guest in someone’s home, Paul asked Jimmy for advice. Always in-character, Failla quipped “Drive it like you stole it!” So Gleiser is all about call count, teeing-up TWO tempting propositions, one topical, the other a softer “Bonus Question.” As I write this, he’s asking, “Which Democrat do we [Republicans] want to run-against in 2024?” and – as new employment numbers are announced – “The WORST job you ever had?” Callers are telling stories.
That’s Tip #3: Invite callers. Admittedly, my debut was a snap, with Jimbo’s show on 500-plus stations. But later, when then-PD Bill White had me do three nights on WBT, Charlotte, he texted me after my first hour to say that I had taken more calls that hour than other hosts get-around-to in a week. In a recession, I asked if callers were “Seeing ‘green shoots’ of recovery?” and “The best car you ever owned?” They all told stories about both. “DON’T beg for callers,” Harrison says. And bring more than just your voice, i.e., guests and sound bites from news feeds. Gleiser: “Prep like the phone is broken.”
Tip #4: Invite participation multiple ways. Many listeners would rather text than call. Do so and you’ll sound accessible and at-the-speed-of-life. And follow @smerconish to see how (effectively) he polls listeners via social media.
Tip #5: “Know what the show was about yesterday,” Gleiser urges, because political topics tend to change little day-to-day. Avoid this trap: The guest host’s outspoken narrative is a point that’s already been talked-to-death BUT this is HIS shot on a big show, so this is HIS turn to me-too the unison. Better approach: Come up with a new wrinkle; like Paul’s aforementioned “Who [Democrat] do we [Republicans] have the best chance of beating in 2024?”
Tip #6: Empower callers, by asking their FEELINGS, rather than asking for facts or their expertise. They’re not experts. Instead, use The Magic Words (“you” and “your”): “Should you be fined for installing or replacing your gas stove?” Or empower them with access to a guest they can Q+A about matters that matter to their lives. When the fill-in host is “a somebody” – the mayor or an athlete or an expert – the host him/herself is an opportune topic. As we say when inviting calls to hosts who broker weekend airtime: “The lawyer is in, the meter is off.”
Tip #7: Establish a relationship with the producer “BEFORE the show” Gleiser advises: “Don’t just show up.” Ascertain who-does-what. In some cases, the producer will have booked guests and may suggest or assign call-in topics. Or – in Jimmy Failla speak – you’re driving, if the producer is simply call-screening and running-the-board (which you should NOT attempt if you’re not an experienced broadcaster or if you are unfamiliar with this particular station’s set-up).
Tip #8: Keep re-setting – succinctly, “matter-of-factly” as Michael Harrison puts it — introducing yourself and your guest-or-topic — when you’re going-into and coming-out-of breaks, and at the beginning of each hour. Why: Listeners are constantly tuning-in.
Tip #9: Always and only announce the call-in number immediately after you tell them WHY to call. Most common mistake I hear, even from experienced hosts: They give-out the phone number at the very beginning of the show or hour or segment, then (eventually) they tell you why to call, possibly minutes later (an eternity in live radio). So, they’re haunted by those dreaded “regulars” who already have the number memorized. Make announcing the number the punch line, whether you’re asking opinions on topic du jour or offering access to a guest they’ll want to interact with. ‘Seems like a little thing, but this can make a big difference in how popular you make the station sound.
Tip #10: “Be a convenience to the station,” not high maintenance. Harrison: “If you’re a diva they won’t ask you back.”
Tip #11: Afterward, give it a listen. If you do this for a living, wait a week, so you hear your work with fresh ears. Not a broadcaster? Was there a segment worth sharing on your blog or via social media? Did you or a guest explain something real useful? On Twitter, link to an audio clip of “Pet Pro Dr. Donna Johnson’s tips for helping your critters keep their cool during a long, hot summer,” so you’re useful to those who weren’t listening live. For LOTS of clicks and shares, include pictures of cuddly kittens and puppies.
Tip #12: If you are a career broadcaster, “always be available (and prepared) on short notice,” Michael Harrison recommends. 😉
Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features “Inflation Hacks: Save Those Benjamins;“and Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books. Follow HC on Twitter @HollandCooke
on his long-running “Urban View” channel program on Sirius XM Satellite Radio. The two legendary radio figures took a deep-dive into the subjects of podcasting, AM radios in cars, the role of boomers in today’s culture and the way in which the annual TALKERS Heavy Hundred list is compiled. Don’t miss this conversation! 
“Generating Talk Radio Revenue in a Digital World.” The session, sponsored by The Ramsey Show, was introduced by syndicated host and radio executive Doug Stephan of the Good Day Show/Stephan Multimedia (pictured at right) and moderated by Lapcom Communications Corp president, Steve Lapa (pictured above). Panelists (pictured below from left to right) include Vince Benedetto, CEO, Bold Gold Media Group; Paul Gleiser, host/owner, KTBB-FM-AM, Tyler, TX; Michael “MZ” Zwerling, host/owner, KSCO/KOMY, Santa Cruz; Todd Starnes, host/president, The Todd Starnes Show Syndication/owner, KWAM, Memphis; and Paul Vandenburgh, host/owner, WGDI, Albany, NY. 
LP, a 39-station group which he later sold to Cumulus Broadcasting in 2000 for $258 million. At this time, he pioneered notable progress in integrating legacy media with emerging digital technology. In 2004, he formed Connoisseur Media which now operates 13 radio station brands and digital assets in five markets. Highly respected and celebrated industry-wide for his outspoken candor and bullish approach to radio station ownership, Jeff Warshaw serves on the board of directors of the National Association of Broadcasters, the executive committee of the Radio Advertising Bureau, and is chairman of the Nielsen Audio advisory council. Harrison describes Warshaw as “one of the most knowledgeable, emerging forces to be reckoned with among radio industry leaders and a potential leader in the next wave of radio station consolidation.” The two discuss the intersection between ratings, revenue, and corporate culture. Not to be missed. 
sponsored by Newsmax, was introduced by TALKERS associate publisher and media attorney, Matthew B. Harrison, Esq. (pictured at right) and moderated by TALKERS publisher, Michael Harrison (pictured above). Panelists (pictured below from left to right) include Lee Harris, director of integrated operations, NewsNation; Lee Habeeb, host/producer, “Our American Stories”; Kraig Kitchin, CEO, Sound Mind, LLC/chair, Radio Hall of Fame; Arthur Aidala, Esq., founding partner, Aidala, Bertuna & Kamins, PC/host, AM 970 The Answer, New York; Chad Lopez, president, WABC, New York/Big Apple Media; and Dr. Asa Andrew, CEO/host, “The Doctor Asa Show.” 
from the 2023 TASTE AWARDS. “What’s Cookin’” won its award for Best Food or Drink Radio Broadcast in a ceremony that took place in Beverly Hills. Horn says, “We are thrilled to have been selected as the TASTE AWARD winner in the all-important Best Food or Drink Radio Broadcast. It’s quite an honor to be recognized by those who voted for “What’s Cookin’ Today” and it’s quite an honor to bring the show daily to our incredible national listening audience.”
delighted to have him as a guest in this setting and at this time.” In a fast-paced session sponsored by Collette guided travel tour specialists, Ruddy and Harrison engaged in a candid conversation about positioning, programming and navigating the infrastructure of modern media including print, digital and radio as well as cable news/talk television. 
Radio, and KGFJ Radio among others, joins such former recipients of the award as Rush Limbaugh, Sean Hannity, Bill O’ Reilly, Mark Levin, Michael Savage, Glenn Beck, Bob Grant, Thom Hartmann, Alan Colmes, Joe Madison, Karen Hunter, Al Franken, Brian Lamb, Norm Pattiz, Ian Freeman and others dating back to the origins of TALKERS in the late 1980s. Some two years ago, Smiley’s media company acquired an AM radio station in Los Angeles, the former hip hop legend KDAY, and transformed it into a new station and format – KBLA Talk 1580 – where he’s assembled an outstanding on-air staff, including himself, with the 
passionate mission of, as he puts it, “unapologetically serving people of color and who are politically progressive.” In making the announcement of this year’s recipient, TALKERS founder Michael Harrison states, “This is our longest-running and most-important award. Mr. Smiley has risen to the enormous talk radio challenge of providing underserved African Americans and progressives with a major commercial platform in the nation’s second largest market with a worldwide reach. In today’s political environment and struggling AM radio industry, it doesn’t get any more ‘First Amendment’ than that.” Tavis Smiley was presented the award by Harrison at TALKERS 2023 on Friday, June 2 at Hofstra University on Long Island. 
within the realm of the company going forward?” “How can radio remain true to its roots and mission as an audio medium and theater-of-the-mind without missing the opportunities provided in a multiplatform environment?” plus more. Pittman says that this is a “golden moment” for both radio and the larger field of audio in which it is and will remain a major player. He pointed out that “25% of iHeart’s stations do not play music” and that more and more shows on the company’s music stations are “actually talk shows that play little or no music at all.” He reaffirmed the company’s awareness that personality plays an important role in the presentation of music and it is its intention to pivot back in that direction. He candidly addressed the divide between the coastal elites who influence the direction of national media but are largely out of touch with the heartland and the rest of real America. 
Jewish Committee. The AJC is a global advocacy organization that monitors Antisemitism around the world and offers education and support to the Jewish community as well as engaging with leaders at the highest levels of government. KFI program director Robin Bertolucci says, “I, along with others, recently watched in horror as anti-Semitic protesters were seen making Nazi salutes to passersby on the 405 freeway. As broadcasters, it is our duty to educate and inform our listeners and this podcast brings attention to the unseemly underbelly of Antisemitism which is sadly alive and well online and in our communities.” Other guests include Rabbi Abraham Cooper, the associate dean and director of Global Social Action Agenda for the Simon Wiesenthal Center in Los Angeles; Dr. Matthew Schumacher, a clinical and operational psychologist who is on assignment with the Los Angeles County Sheriff’s Department’s Major Crimes Bureau; Dr. Michael Berenbaum, curator of the installation of the only authorized traveling exhibition of Auschwitz; Rabbi Michael Barclay, founding rabbi of Temple Ner Simcha in Westlake Village, California. 
Michael Harrison, founder and publisher of TALKERS, and the man who invented the term AOR – let’s not forget – strongly requested that I share this story about a remarkable event we experienced. Michael describes it as the “greatest promotion” he ever witnessed at a non-commercial function involving broadcasters… so I really have no choice but to accommodate him.
biography. I wrote him a letter inviting him to fly to New York to perform the scene live at our anniversary lunch at the National Arts Club. Two appealing prospects: Manhattan and the famous Club on Gramercy Park. Shockingly, he actually called and said if I would also fly his girlfriend in, he would do it! HE WOULD DO IT. Crap, now I had to do everything else. Invite all 200 wedding guests, stage a show, and not tell anyone that it was going to happen. Katie did not know.
and founder of “Our American Stories,” a storytelling radio show and podcast featuring narratives that represent the best of America: history, sports, music, free enterprise, charity, faith, family and more. It can be heard five days a week, two hours a night, on well over 250 affiliates, including many heritage outlets, across the country. And archives of the show are available as an evergreen series of podcasts. In 2021, “Our American Stories” was signed to a syndication deal with Premiere Networks, giving it an added layer of distribution muscle as the property continues to show non-stop growth and display tremendous compatibility with more traditional forms of news/talk radio programming. According to Harrison, “Lee Habeeb is one of the most positive, as well as successful, players in the news/talk radio community with a compelling message of goodness and unity. He is a shining light of hope and growth for our industry and America.” 
There are media and there are media. There are platforms and there are platforms. Not all cultural artifacts are equal in terms of their utilitarian versus cultural value. Damn the tone-deaf corporate bean counters who are ripping the heart out of the spirit that gives humanity its life force! Marketplace obsolescence should not solely be determined by profit and loss. With all due respect to the idea of public service, what about the concept of loyalty? Shame on the automobile industry! Not only is it turning its back on the needs of millions of people, it is in the process of betraying one of its historic partners in not only commerce – but romance and glory. In other words, the automobile industry owes the radio industry a huge debt. The relationship between cars and radios goes a century deep and has been nothing less than a two-way street. Yes, auto industry, don’t be so hasty to save a few bucks by rushing AM (and then FM) radio out the door. You might just find in the long run that “radio” outlasts the private “car” as a fixture of human activity.
says in a memo to staffers, “Phil has been in broadcasting for more than 50 years, most of those years on morning radio, and many years feeding the people of New Bedford next to his bride, Celeste, at their Shawmut Diner. As much as Phil has to offer our community, at some point a man deserves to sleep in without worrying about pancakes or interviews. That time has come for Phil. The Morning Mayor has decided to make this Friday [5/12] his last day on the WBSM morning show… Thankfully, Phil’s WBSM story doesn’t end on Friday. He has agreed to ‘Phil’ in during vacations, and I’m trying to talk him into taking on a regular weekend shift. All in time.”
the industry as a number of car manufacturers unveiled controversial intentions to eliminate AM radios from the dashboard of electric and even gas vehicles going forward. In making the announcement about this additional agenda element, TALKERS publisher Michael Harrison stated, “The automobile issue is rocking the industry and John Catsimatidis has been stepping up to the plate in defense of both radio and good sense. He brings his formidable influence into the arena and we are delighted that he will be delivering a major address to that effect on June 2 at the conference. He has become a radio hero, and this will be another key moment in his growing legacy… and hopefully in prolonging the valuable life of both the AM and FM bands.”
Westwood One syndicated series “Off The Record With Mary Turner” in which she presented interviews with and personality profiles of some of the biggest musical stars of the day. Turner and Pattiz were married in the early 80s and the two shared what friends described as a happy relationship until his death this past December at 79 due to throat cancer. Turner had her own health issue battling substance abuse in the early 90s, which she bravely overcame. She became a UCLA-certified drug and alcohol counselor and received a Ph.D. in clinical psychology. She went on to be appointed chairwoman of the Betty Ford Center at Eisenhower Hospital in Rancho Mirage. TALKERS publisher Michael Harrison, who worked with Turner at both KMET and Westwood One says, “Mary Turner was one of the main pillars upon which the great KMET was built. Nicknamed ‘The Burner,’ she was a pioneer in album rock radio and an iconic role model for women in the industry. She was solid on the air – providing music fans a panoramic window into the culture. She related to artists with an authenticity that engendered trust and they really opened up to her.” As of press time, further details on this story are not available.
Tik-Tok is hot (largely among users too young to be heavy AM/FM listeners) and it’s in-the-news (about its possible ban). And, yes, Facebook remains T-Rex in the social media jungle. But people on Twitter seem to live there.
related to crime, law enforcement, public safety, homelessness and the failures of many of our elected officials.” The program debuts this evening (5/8) at 7:00 pm ET. CRN Digital Talk Radio CEO Michael Horn says, “We are thrilled to have Sheriff Villanueva join our lineup of hosts on CRN Digital Talk Radio. His experience and expertise in law enforcement and in public service make him a valuable addition in the talk media universe and we look forward to providing a platform for him to connect with the audience.”
of South Florida-based Lapcom Communications Corporation – a consultation and marketing firm that specializes in helping radio stations and program providers stay afloat financially and actually thrive in these uncertain times of digital media disruption. 
His career goes back more than four decades during which he has served in various management capacities at some of the nation’s biggest radio and television operations in addition to working with major names in talent. Harrison and Lapa engage in a productive chat about the existential challenges facing radio as well as some of the age-old techniques of sales and marketing that withstand the test of time. Lapa, who will be moderating the sales panel at the forthcoming TALKERS 2023 conference on June 2, states, “We have to get radio out of the emergency room and into recovery.” 
which he’ll be responsible for the development and distribution of NewsNation’s audio content. He’ll also assist in news writing and NewsNation specials. Nexstar president of networks Sean Compton states, “As we recently celebrated the milestone becoming 24-hour news network weekdays, we are continually looking for ways to grow the NewsNation brand across our linear and digital platforms. I am thrilled that Lee Harris is going to be leading these efforts as we further expand the network’s reach with viewers and listeners across the country.” Harris comments, “It took an incredible opportunity to convince me to leave 1010 WINS after nearly 30 years. But Sean Compton and [president of news programming] Michael Corn showed me that at NewsNation I will be helping to fundamentally change the way news is covered and presented in this country and this is an opportunity I couldn’t pass up.” Meet Lee Harris at TALKERS 2023 on Friday, June 2 at Hofstra University on Long Island.