MONDAY MEMO: Could you be next?
By Holland Cooke
Consultant
Each day’s trade press reports how station managers are being saddled with entire regions. Key daypart talent in top 10 markets is being simulcast in other top 10 markets. In 2024, WCBS disappeared entirely. KGO is long-gone. Consolidation cutbacks have been brutal, and more are inevitable.
Accordingly, nine suggested New Year’s Resolutions, smart moves if you’re still working.
1. RESOLVE to build an email list. It’s yours. You control it.
2. RESOLVE to interact with your email list. If they gave you their address to begin with, that was only the beginning. They’re your tribe. Engage them and nurture ongoing relationships.
3. RESOLVE to become more curious about your own species. Eavesdrop on real people, in line at Wal-Mart and Dunkin’ and everywhere else. When you go to renew your driver’s license, look around the room. Then…
4. RESOLVE to focus your show outward. It’s not a show about you and your life. It’s about listeners and their lives. Choose issues and topics that will confront a listener today, right now. Your goal is making phones ring. When it’s caller-after-caller, you sound popular… and advertisers notice. Screen for callers that’ll prompt responses. You’re moderating a chat room, not standing on a soap box. People now favor interactive media. Talk radio survivors will be hosts who excel at two-way radio.
5. RESOLVE to aircheck every show. Not just to keep your resume fresh, but as a self-teaching tool. Wait two weeks before listening, to hear your work with fresh ears.
6. RESOLVE to be the sales department’s MVP. NOBODY can sell your show like you can. Heck, you might ask for more (and get it) than reps would. But even if you don’t carry a list, make yourself available to go on calls. Your on-air pitch will be better-informed and more-effective than sounding like you’re reading-copy. And listen to the retailers you meet. They have a keen sense of their customers’ issues.
7. RESOLVE to create non-radio income streams. The skill set you have as an on-air host or programmer will advantage you in many other walks of life. And remember, if you’re on-air, you enter other local industries with another advantage, your name, “a brand.” And here’s some highly recommended reading, “Making A Living Without a Job,” by Barbara Winter, whom I’ve interviewed. Consider driving Uber, if only to chat-’em-up. You’ll crush Resolution #3 above.
8. RESOLVE to save more aggressively. “Save WHAT???” you ask. Simply saving-money-you-now-may-be-spending-unnecessarily can make a big difference. The loudest sucking sound you’ll hear is coming from that plastic in your wallet. Finance charges are calculated so that you’ll never pay off your card by making the minimum payment. Got a mortgage? Refinance. Brokers are competing for your business, and you could save a couple hundred a month. How often do you eat out?
9. RESOLVE to get it together. Whatever it is that you know you should do but haven’t. Quit smoking. Get more exercise. Cut down on carbohydrates and sugary crap. Drink more moderately. Get organized at home. As Dave Ramsey says, “Sell stuff!” Move-the-ball on that kinda stuff, and you’ll be readier for what happens next.
Reminder: As announced in last week’s column here, I am offering TALKERS readers daily 60-second reports from massive, mind-boggling CES2025, for air Monday 1/6 to Friday 1/10. Simply download each report from my web site the night before. No charge, no paperwork, no national spot. If you sell a local sponsorship, keep the money. For a sample report you can use to pitch, hit HollandCooke.com.
Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn
The webinar offered up to five years of trending data and new findings about Latino podcast listeners as well as video interviews of podcast creators discussing how they’ve utilized the studies throughout the years. According to the study, 43% of U.S. Latinos age 18+ are monthly podcast listeners, a 72% increase since 2020 (25%).
Audacy has extended the contract of talk show host Steve Sanchez for another year through 2025. Sanchez is heard weekdays 3:00 pm – 6:00 pm and hosts a “carefully curated best-of” program Sundays 7:00 pm – 10:00 pm. 
Sanchez was recently featured on Soledad O’ Brien‘s documentary with Scripps Media regarding Latinos in talk radio and how they were swaying the election in the swing state of Nevada (“In Real Life: War on La Radio). Sanchez says, “It is a thrill to be dominating my daypart in format and I feel my audience growing exponentially right now. It’s a pleasure serving the Las Vegas market with the legendary station KDWN.” Sanchez has been named one of the 100 Most Important Radio Talk Show Hosts in America with his inclusion in the TALKERS 2022 Talkers Heavy Hundred. In 2020, this rising talk radio star was named #25 of the top 30 influencers in Las Vegas by LV magazine.
Noted real estate industry figure and radio personality Suzanne Miller, the founder of Empire State Properties and host of “The Miller Report,” was honored last night (12/11) in a dazzling awards party featuring speakers, food, music, and dancing in the Manhattan offices and studios of WABC Radio. The event brought together New York media luminaries, and close friends of Miller for a night, in a packed room, celebrating not only her accomplishments but the resilience and vibrancy of the city she loves.
SiriusXM announced yesterday (12/5) the launch of the “Women’s Empowerment Network,” a new podcast network executive produced by SiriusXM Urban View host and Pulitzer Prize-winning journalist Karen Hunter. Launching on Monday, December 9, the “Women’s Empowerment Network” will debut with two new podcasts, with more original content set to premiere in the coming months. Available on the SiriusXM app and all other major podcast platforms, “The Women’s Empowerment Network” will offer a variety of new original shows, which will feature interviews with influential women from various industries and backgrounds, self-improvement tips, financial advice, mental health discussions, and more news relevant to women’s lives and careers.
The network will also spotlight stories of resilience, activism, entrepreneurship, and community, with a focus on uplifting women in all walks of life. Among the first podcasts to premiere under the network is 
a daily podcast designed specifically to help women navigate the complex and evolving financial landscape. Hosted by a team of renowned financial experts, including Dr. Tonya Evans (cryptocurrency and intellectual property), Dr. Tisa Silver Canady (financial wellness and student loan debt eradication), Jacquette Timmons (financial behaviorist), and Ruchi Pinniger (financial coach and founder of “Watch Her Prosper”), this podcast will offer listeners practical advice and insights to help them make informed financial decisions and build lasting wealth. “The Women’s Empowerment Network is a destination where women can come together and be heard in ways that are authentic, uplifting, and transformative,” said Karen Hunter. “I’ve always believed in the power of women supporting each other, and I’m excited to have this new platform where we can rise together.” “Karen has a great talent for identifying emerging voices and building communities through audio,” Dave Gorab, VP/GM of SiriusXM’s talk programming. “I’m excited to see Karen’s vision for a new podcast network thrive while it has a meaningful impact on all who listen.” In addition to her new podcast, Hunter will continue to host “The Karen Hunter Show” weekdays from 3-6pm ET on Urban View channel 126.
Early Bird Deadline for the Milestone 50th Gracie Awards Approaching. The AWM Foundation invites all content creators to submit their exceptional work for the historic 50th Annual Gracie Awards. With the Early Bird Deadline approaching on December 12, 2024, now is the time to take advantage of discounted entry fees and secure your place in celebrating the best in media. As the Gracie Awards commemorate 50 years of recognizing excellence, it is more important than ever to honor the exceptional talent in front of and behind the camera and microphone across radio, podcasting, television, streaming, and online programs in news and entertainment. The Gracie Awards recognize contributions from journalists, actors, hosts, producers, showrunners, writers, directors, and other roles that bring impactful stories to life. Each entry directly supports the AWM Foundation, with the Gracies serving as the largest fundraiser of the year. “This year’s milestone celebration reflects our continued commitment to honoring the talent that shapes the stories of our time,” said Becky Brooks, president of the AWM Foundation. “We encourage local media to participate and take advantage of the best rates and prepare to celebrate together in 2025.” For a complete list of new and updated categories for 2025, pricing, and submission guidelines, please visit 
In this newly updated edition, industry pros as well as aspirants will find a complete guide to becoming a successful communicator. Beyond Powerful Radio teaches time-tested techniques that work in any format – radio, TV, podcast, or digital. Learn how to get, keep, and grow audiences with powerful storytelling, and become a dynamic presenter. This book holds the tools needed to create winning content; tell compelling stories; build your brand; develop talent; produce a show; report the news; sell; and write commercials. 
Practical tips and methods from over 50 top experts from across the world of media illuminate interviewing, managing talent, becoming an authentic personality, and getting started in the business. This fully revised edition features new sections on podcasting, social media, storytelling, artificial intelligence, and cross platform synergy. Whether you’re a professional with years in the industry, an instructor with a class full of media hopefuls, or you are just starting out as a podcaster or radio host, this book will help you reach your goals. A full Instructor Manual is available with complete lesson plans for broadcast instructors. For more info, please click 
Legendary journalist and all-around local media hero in Western Massachusetts, G. Michael Dobbs, is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” Harrison states, “Western Mass is a special place I’ve called home for the past 40 years. Although I have had several simultaneous homes in different parts of the country during this stretch of time, the Springfield, Massachusetts area has played a very important role in my life. And in this beautiful, ‘salt of the earth’ segment of America, my guest is well-known to just about all its civically, socially and politically active citizens. His half-century career has been a testimony to the power and importance of local media… which, as we all know, is rapidly becoming an endangered species.” After decades of service, the recently retired executive editor of Reminder Publishing, continues his multi-faceted career in mass communications. Harrison comments, “I’m not sure he understands the meaning of the word retirement.” In his no-frills-down-to-the-basics career, Dobbs has worked as a newspaper reporter and editor, freelance writer, radio talk show host, college instructor and was the editor of two nationally distributed magazines about animation. He has written seven books to date and continues to write as well as appear as a host for Focus Springfield cable television. Harrison adds, “He has covered hundreds of school board and city council meetings; conducted thousands of interviews with local leaders; knows just about everything involved in how local government operates; and is an expert on cigars, brandy, old films, cartoons, comics, and even strippers. He’s an amazing guy and a quintessential example of the tremendous importance of local, grassroots journalism in sustaining and preserving American freedom and democracy.” The conversation with Dobbs started out with Harrison appearing as a guest on the media practitioner’s local podcast titled, “The Ink-stained Wretch with G. Michael Dobbs.” But, according to Harrison, “The conversation went deep into some very meaty material, so I decided to dip into it and extract some content for my own podcast.” To listen to the podcast in its entirety, please 
The Alliance for Women in Media (AWM) celebrated the achievements of eight trailblazing leaders at the Gracies Leadership Awards, yesterday (11/19) at Tribeca 360° in New York City. The event honored these extraordinary women for their significant contributions to the media industry, showcasing their leadership, vision and dedication to excellence across broadcasting, journalism, digital media and beyond. In addition to the awards, the luncheon featured a special fireside chat with Andrea Mitchell, recipient of the Gracies Icon Award. As NBC News’ chief Washington correspondent, chief foreign affairs correspondent and host of MSNBC’s “Andrea Mitchell Reports,” Mitchell shared her incredible journey in journalism, offering powerful insights into her decades-long career. Her conversation with Libby Leist, executive vice president of “TODAY” and “Lifestyle” highlighted the importance of elevating women’s voices in the media, mentorship and the lasting impact of bold, investigative storytelling made possible by diligent homework, checking your facts and doing research. Honorees pictured above at the event (l-r): Sylvia Strobel, AWM Legacy Leadership Award recipient and president/CEO, Twin Cities PBS; Holly Tang, CFO, NBC Universal Entertainment; Jennifer Leimgruber, EVP entertainment programming, Premiere/iHeartMedia; Andrea Mitchell, recipient of the Gracies Icon Award – NBC News’ chief Washington correspondent/ chief foreign affairs correspondent and host of MSNBC’s “Andrea Mitchell Reports“; Deborah Parenti, president/publisher, Streamline Media (Radio Ink, RBR + TVBR); Jen Sargent, CEO, Wondery; and Sylvia Bugg, chief programming executive/GM, PBS. Not pictured, Sonia Coleman, ESVP/ chief human resources officer, The Walt Disney Company.
Chris Licht was executive producer of the Steven Colbert show. Then he took the job of CEO of CNN. There was unpleasantness. Thanks to our shared position on the Newhouse School Advisory Board at Syracuse University, I learned how he is advancing his career while seeking the right job.
Lotus Seattle Corp in Seattle, Washington is seeking an enthusiastic, highly motivated Account Executive/Radio Sales-Account Executive. The company is looking for someone who can connect with clients and help them achieve their business objectives through effective Broadcast and digital advertising. The ideal candidate will possess excellent communication skills, have an enthusiastic and outgoing personality, along with a drive to succeed. Most importantly – they are looking for hard-working salespeople who want to have FUN at work, make money, and help local businesses grow. Compensation: · $55,000 – $70,000. Salary plus commission which varies by product and platform. This role is also eligible for various benefits, including the following: medical and dental insurance, vision, basic life insurance, 401K plan, plus more. Lotus Seattle Corp. is a subsidiary of Lotus Communications Corp. and is a media, entertainment and digital marketing services company that owns and operates radio properties. Lotus Communications Corp. operates 48 radio stations in the Western United States including stations in Los Angeles, Las Vegas, Sacramento, Boise, Tucson, Fresno, Seattle and Bakersfield. To apply, please send your resume to hr@lotuscorp.com. For more information about the position and its requirements, please 
Mentoring and Inspiring Women in Radio, Inc. (MIW) tells TALKERS they are thrilled to introduce Nikki Kuniej as the first mentee for the non-profit’s newly launched Digital Sales Mentorship Program. As director of digital strategy at Saga Communications’ Charleston Media Solutions, MIW states, “Nikki exemplifies the spirit of this program with her dedication to growth and community service. She brings a passion for driving strategic growth for local businesses.” Beyond her career, Kuniej is deeply involved in her community, serving as a Big Sister and board member for Big Brothers Big Sisters of the Lowcountry. She is active with the Charleston Chamber, where she contributes to the Regional Policy Committee, Thrive Ladies Networking, and the Regional Housing Coalition. Her contributions have not gone unnoticed; she was honored as a 2023 “One to Watch,” a Charleston Business Journal 40 Under 40 recipient, and a 2024 recipient of the RAB’s “Rising Thru the Ranks” award. Supported by its sponsor, Beasley Media Group, this program will provide Nikki with invaluable mentorship from top digital leaders. As the 2024-2025 mentee, Kuniej will engage in monthly coaching sessions with a Digital Mentor and leading digital experts, gaining valuable insights and guidance to drive her career forward. 
“I am overjoyed to be selected as the MIW Digital Mentee,” says Kuniej. “It’s the opportunity of a lifetime to have personal access to such accomplished and high achieving women for a year. Heading into 2025, I set a personal goal to focus on professional development, and this is the ideal way to start the year.” “We are thrilled to support such an impactful mentoring program that underscores the critical role of digital innovation in our industry,” said Beasley Media Group CEO Caroline Beasley. MIW board president Ruth Presslaff adds, “Nikki’s dedication to her professional growth and community service truly embodies the spirit of this mentorship. We’re eager to see the impact she’ll make as she continues to thrive in her career. With leaders like Nikki, the future of radio is promising – and with the support of companies like Beasley Media Group, our ability to offer meaningful mentorship opportunities is stronger than ever.” For more information on all MIW mentorship programs, please visit
the Cumulus Media news/talk station on November 7. Sutton began working full time at the station in 1997. He tells WHTM that he does not plan on retiring. “Tomorrow is the first time in 52 years that I don’t have to work, but I hope that doesn’t last long because I am not retiring. God is in control, and I know there are new opportunities ahead and a new chapter in my life.” Sutton says he and producer Mark McKenzie were dismissed due to budget cuts. 
This presidential election cycle provided a number of insights, revelations, and takeaway lessons for news/talk radio. And by using the term “news/talk radio” I mean all spoken word platforms on the AM/FM dial including commercial, public, educational, and ethnic outlets that provide news, politics, and commentary. They are all RADIO.
The Broadcasters Foundation of America has launched its annual Year-End Giving Campaign, which seeks to raise donations from tax-deductible personal contributions to the Guardian Fund and corporate contributions to the Angel Initiative. The Broadcasters Foundation, a 501c3 charity, is the only charity devoted exclusively to helping colleagues who are in dire need of monthly or emergency financial assistance due to life-altering illness or a disaster. “We are devoted exclusively to providing aid to colleagues in broadcasting who are suffering from extreme illness, or hardship from a devastating disaster,” stated Tim McCarthy, president of the Broadcasters Foundation. “We also take care of colleagues who have retired. Grants are supported solely by contributions from individuals and companies within our industry and offer a ‘hand-up’ to our colleagues during trying times. We’re asking everyone in broadcasting to please consider including the Broadcasters Foundation in your 2024 charitable giving.” Over the past 20 years, the Broadcasters Foundation has distributed over $15 million in aid to colleagues nationwide, across all states and territories, who need it most. “Requests for aid continue to grow exponentially as more of our peers and their families are affected by severe illness or disasters, such as the recent flurry of destructive hurricanes,” explained Scott Herman, chairman of the Broadcasters Foundation. “Whether it’s a monthly grant or one-time aid in response to an emergency, the Broadcasters Foundation is often a refuge and beacon of hope for colleagues whose lives have been upended by unforeseen and tragic circumstances. Please consider a donation. Donations go directly to helping our colleagues who are in desperate need.” For more information about the Broadcasters Foundation, including how to apply for aid or make a donation, visit 
Audacy names Jonathan Peterlin (pictured above right) as afternoon show co-host on 92.3 The Fan (WKRK-FM) in Cleveland. Peterlin will join co-host Nick Wilson (above left) and be heard weekdays from 2:00 to 7:00 pm ET. Peterlin had previously served as the station’s evening host since 2022. “We believe Jonathan’s addition and presence on the show will bring a unique passion and energy to afternoon drive,” said Keith Britton, the station’s brand manager. “He has shown both the ability and readiness for this move and we are full speed ahead in our commitment to providing our listeners with the most engaging sports talk and entertainment on a daily basis.” “92.3 The Fan and its listeners have been with me through every major chapter of my life, and this station has been a constant presence in my world,” said Peterlin. “Afternoon drive in Cleveland is the pinnacle of what I’ve always aspired to, and I truly couldn’t imagine a better person to share this journey with than my good friend, Nick Wilson. I’m extremely thankful for the chance to continue this journey with the listeners and the team at 92.3 The Fan.”