Industry News

Broadcaster Stephen Trivers Passes at 83

Retired Fairfield Broadcasting president Stephen C. Trivers passed away on Monday (4/10) at 83 after an extended illness. Trivers’ business partner Bill Wertz writes: “He had a remarkable career spanning six decades. He started in Atlanta and worked with a young Bill Drake. His Susquehanna Broadcasting tenure started at WICE-AM in Providence, Rhode Island. That led to a promotion to the company headquarters in York, PA. He led the early FM expansion for the company with stations in Toledo, Cincinnati, Canton, and Indianapolis. He and I worked together in York for three years before starting our own Fairfield Broadcasting Company.” In the 1980s, Trivers and Wertz also partnered in beautiful music format syndicator Kalamusic.

Industry Views

Monday Memo: Fender Bender Part Deux

By Holland Cooke
Consultant

National TV advertising sells things, local radio advertising sells services. And in a recent column here, we outlined the opportunity to exploit what, in my experience, is “the gift that keeps on giving” – the Personal Injury sub-category. Attorneys courting fender-bender, and other settlement cases are an industry in which supply exceeds demand, and for which radio can be super-opportune.

And long before the he-said/she-said is settled, there’s another local service category that’s a radio staple: Auto Body. Distracted driving alone has been good for business. So, help yourself to this copy, which has pulled well for a number of stations I work with.

Note: One announcer I sent this to asked, “Is this a 30 or a 60?” It’s a 60, but less copy than the 60+ seconds that too many spots rush-through. “Let it breathe,” I told him. And you can hear how effective his read was at http://getonthenet.com/AutoBody.mp3

Here’s your fill-in-the-blanks script:

GRAB A PEN.
I’M GOING TO GIVE YOU A PHONE NUMBER I HOPE YOU NEVER HAVE TO CALL.
IT’S THE NUMBER FOR _____ AUTO BODY. _____ AUTO BODY
THEY DO AUTO BODY WORK…NOTHING *BUT* AUTO BODY WORK.
HOPEFULLY, YOU’LL NEVER HAVE TO CALL THEM.
BUT IF YOU *DO* GET-INTO-AN-ACCIDENT, THIS IS THE NUMBER YOU WANT IN YOUR GLOVE COMPARTMENT.
[number, real slowly]
YOU’LL WANT THAT HANDY BECAUSE, SUDDENLY – RIGHT THERE AT THE CRASH – YOU’LL BE GETTING LOTS OF “ADVICE.”
TOW TRUCKS JUST…SHOW UP.
SO JUST SAY THREE WORDS: _____ AUTO BODY.
_____ AUTO BODY IS THE AUTO BODY *SPECIALIST*.
NOT A NEW CAR DEALER WHO DOES BODY WORK AS A PROFITABLE SIDELINE.
AND THEY WORK FOR *YOU*, NOT THE INSURANCE COMPANY.
HERE’S THAT NUMBER AGAIN:
[number, real slowly]
_____ AUTO BODY IS THE AUTO BODY *SPECIALIST*.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features Inflation Hacks: Save Those Benjamins;” and “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books.  Follow HC on Twitter @HollandCooke

Industry Views

How to Bounce Back and Get a Job

By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, Sterling on Sunday

A shocking number of highly qualified broadcasters have lost their jobs.  The venture capitalists that financed the big radio companies are the people who should be fired, but that’s the next column. Let’s get you a job.

When you lose a job there are three actions that will help you land the next job.

— For the first few days, say nothing. Don’t post on social media, don’t answer the phone. You will say something very wrong.

— Every word from you should be that the company that fired you is a great company and you were proud to be there.

— File for unemployment. It’s your money.

Get the Job

— Resumes are a waste of time. I’ve never written one. Focus on the exact job you want, identify the decision maker (which is never in HR) and study. Learn everything you can about the target company and their problems. Write a solution plan. Identify exactly how you can be of service to your potential employer.

— Go to the gym. Just go. A lifetime of pizza delivery doesn’t look great! Get busy. The busier you are the faster you’ll get the job you want. Goodwill, the Salvation Army, and Dollar Tree will hire you today. Get into the stream of work life, it will change your energy.

— In your solution plan, write out how you will help your new employer. The more knowledge you show of your “new” job and company, the more flattered and impressed the decision-maker will be. No one will hire you because you need a job, they will hire you because you will solve a problem. Your plan and solutions will probably be very wrong. It doesn’t matter. You have demonstrated a sincere, studied interest in the company and have made a remarkable effort. Then they have to deal with you. A plan in a three-ring binder cannot be filed. Your plan will sit on the top of a credenza and every time an exec walks into that office, there you are at eye level!

— When you get the interview, show up 20 minutes before the meeting (not an hour). Check out in advance how the employees of the company dress and dress like that. This is no time for self-expression. After the interview, send thank you notes to everyone you met on real paper with a real postal stamp, no emails.

— The goal is to start doing the job weeks or months before you are actually hired. Bring a sales order. Write a positive critique from a listening monitor. Show up at a remote and help.

— TIP. Your odds of landing a job are much greater if you aim for one in the city where you now live.

— Go to the gym.

Walter Sabo was the youngest Executive Vice President in the history of NBC. The youngest VP in the history of ABC. He was a consultant to RKO General longer than Bill Drake. Walter was the in house consultant to Sirius for eight years. He has never written a resume. Contact him at walter@sabomedia.com. or mobile 646-678-1110. Hear Walter Sterling at www.waltersterlingshow.comMeet Walter Sabo at TALKERS 2023 on Friday, June 2.

Industry News

Nikki Ramirez Joins Research Director Inc

Radio pro Nikki Ramirez (Cumulus Media Atlanta and Audacy Miami) joins Research Director Inc as sales & business development lead. Research Director says that “in this new position, Ramirez will accelerate radio stations’ awareness of Research Director’s powerful Programming & Ratings Toolbox, designed to provide a deeper understanding of market performance immediately after Nielsen’s data release.” Company CEO Marc Greenspan says, “We’re excited to leverage Nikki’s extensive radio industry knowledge and experience, both on-air and behind-the-scenes, to fuel our growth in helping radio stations across the U.S. maximize the value of data to improve both their ratings and their revenue. She joins our team at a pivotal time as we look to showcase our unique ability to help clients improve their programming effectiveness and sales success.”

Industry News

“On Purpose with Jay Shetty” Joins iHeartPodcast Network

iHeartMedia announces that the health and wellness podcast, “On Purpose with Jay Shetty,” joins the iHeartPodcast Network. The press release says the mission of the podcast is “to reach people in today’s global, hyper-connected world – as 1 in 4 people have suffered from loneliness and depression – the biggest factor this generation has ever faced. Despite the pandemic pushing people into overload, creators like Jay Shetty have opened up their heart, mind and platform to reinforce today’s greatest lesson – that vulnerability is a great strength and that people are stronger together.” Shetty comments, “‘On Purpose’ is on a journey to help make people happier, healthier and more healed. Through insightful and vulnerable conversations with icons, experts and cultural figures and weekly workshops, ‘On Purpose’ is dedicated to giving our community the habits and tools to live a more fulfilling life. I’m so grateful for our loyal and ever-growing community who come back every day to listen, learn and grow. As the podcast has scaled globally it made perfect sense to join together with the number one podcast publisher – iHeartMedia. We are so excited for this new chapter for ‘On Purpose.’”

Industry News

Pending Business: Attracting New Recruits

By Steve Lapa
Lapcom Communications Corp
President

Ask any sales manager what the #1 challenge they face is and nine times out of 10 the surprise answer is not “more business.” Generating more business takes a well-oiled machine that starts and ends with a focused, well-trained sales team. And therein lies the challenge question I hear every week. “Where can I find more good salespeople?”

With all the sophisticated technology available today – from Zoom and Teams to data mining and social media – it is hard to comprehend why any viable radio station would have difficulty recruiting “good salespeople.” I rarely faced that challenge in any of the markets where I worked. No matter what the ownership structure or market size – from Buffalo to San Francisco – recruiting and retaining “good salespeople” was only an occasional problem.

If you are a manager at any level, in any market, responsible for recruiting and training “good salespeople,” you may never view the task the same way again if you follow these six simple steps:

1)         Recruitment should always be on your “To Do” list. Always, period, the end. Like the sun rises every morning, recruitment is a regular part of your day.

2)         Times are changing, build your bench. If your sales team is a mix of generations, any given team member may decide to move on for reasons you may not understand. Be prepared. Turnover happens, don’t be ambushed.

3)         Do you have a written profile of the ideal candidate for sales? Sound crazy? Try it right now. What are the three must-have qualities of every successful seller on your team? Those qualities may now be changing with newer digital, social media, and programming changes.

4)         Is your compensation structure competitive? This is one of my favorites. Depending on ownership you may or may not have the degree of flexibility you want. However, you may find a friendlier structure through performance incentives.

5)         Would you trust members of your current team to interview a candidate? I used the technique often over 15 years. Sometimes the culture in your sales department is unique or you may feature team performance incentives. The power of teams is a proven winner in most businesses.

6)         Are you plugged in to the new-think of today’s entry-level seller? Here are some current facts that may change your view of recruiting younger sellers:

   a) A study at the University of Chicago showed 56% of Americans think a college degree is not worth the money. Wow, is that different from most job postings!

b) As job markets become unpredictable, 97% of graduating seniors are open to alternative careers, as in not their major, this according to a study by iCIMS.

Finding “good salespeople” should never be viewed as a management headache. Once you make the commitment, the next great seller could be your next interview.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com. Steve Lapa will be moderating the “Generating Revenue” panel at TALKERS 2023 on Friday, June 2 at Hofstra University.

Industry News

Monday Memo: Dominion v. FOX News

By Holland Cooke
Consultant

In Dominion Voting Systems’ $1.6 billion lawsuit, testimony and internal communications demonstrate that FOX News management and talent privately doubted election fraud claims they were broadcasting. Tucker Carlson messaged Laura Ingraham: “Sidney Powell is lying by the way. I caught her. It’s insane.”

Several FOX News Radio affiliates have asked what impact these disclosures have on station credibility.

 My advice: Your affiliation remains a franchise.

— 21% percent of FOX News viewers do say they trust the network less following the release of evidence in the Dominion case, per Maru Group poll commissioned by Variety. This is notable because FOX is not reporting the story, citing that it is the defendant; and because few minds change, generally, in divided America. We choose to believe what we choose to believe, and FOX simply got caught pandering.

— Trump loyalists are especially dug-in. His legal problems galvanize supporters’ view that he’s persecuted. At CPAC he proclaimed, “I am your retribution.”

— Affiliates: The FOX brand is your asset. To my ear, FOX Radio on-hour/half-hour newscasts report the same facts as ABC or CBS Radio newscasts. I haven’t tested this, but I’d bet a Martini at the Palm that reading transcripts – side-by-side with ABC or CBS Radio copy – the target demo’ couldn’t tell which-is-whose. But listener complaints – rooted in distrust that ABC and CBS are the proverbial “Mainstream Media” – caused several of my client stations to switch to FOX. Reaction was positive.

— Think car radio and assure listeners that they can “get a quick FOX News update” on-hour/half-hour “throughout your busy day.” “Because news that matters to you is changing fast,” listeners will want to “stay close to the news.”

— Bottom line: Unless the financial consequence of these legal actions drives FOX News out of business, hang in there.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features “Inflation Hacks: Save Those Benjamins;” and “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books.  Follow HC on Twitter @HollandCooke

Industry News

Robert Mangino Exits KDKA-AM, Pittsburgh

For reasons unexplained – but most likely due to budget cuts facing some Audacy stations – personality Robert Mangino exits the company’s news/talk KDKA-AM, Pittsburgh where he’s been host of the 6:00 pm to 10:00 pm program for the past 13 years. In a Facebook post, Mangino calls the KDKA gig his “dream job” and says, “I couldn’t be more thankful to program director Marshall Adams and GM/VP Michael Young, who brought me on at KDKA; to Jim Graci, who kept me around all of those years and Dave Labrozzi & Michael Spacciocoli, who helped keep my dream alive. And finally, there’s PJ Kumanchik, who was integral in bringing me to KDKA, he was there during my entire ride and in the process became one of my dearest friends.”

Industry News

AWMF Announces 2023 Gracie Award Winners

The Alliance for Women in Media Foundation (AWMF) announces the winners of the 48th Annual Gracie Awards that recognize outstanding programming and individual achievement created by women, for women, and about women in all facets of media in news and entertainment. Winners will be honored at a gala event on May 23 at the Beverly Wilshire in Los Angeles. The local and student award-winners will be recognized at the Gracie Awards Luncheon on June 20 at Cipriani in New York. AWMF president Becky Brooks says, “As we close out Women’s History Month, it is important to remember the legacy of Gracie Allen, the inspiration behind these esteemed awards. This year’s recipients exemplify Gracie Allen’s spirit through their exceptional talent, innovation, and vision. Their steadfast dedication to their craft and their tenacious resolve to break boundaries serve as a compelling testament to the essential role women play in molding the cultural landscape. We eagerly anticipate celebrating their outstanding accomplishments.” Winners in the radio category (national and local) in commercial news or talk formats include: Jai Kershner, “Good Day Show,” Outstanding News Anchor; Mandy Connell, iHeartMedia, Host Non‐Morning Drive; Christina Musson, KMJ AM/FM Fresno, Co‐host (Talk/Personality) Small/Medium Market; Marcy Williams, WSB-AM/WSBB-FM, Atlanta, Outstanding News Reporter; “Talking Golf with Ann Liguori,” WFAN, New York, Talk Show ‐ Sports; and “The Gee and Ursula Show,” KIRO-FM,  Seattle, Talk Show ‐ Talk. See the complete list of winners here.

Industry News

FOX News Radio Expands Weekend Programming

FOX News Radio adds new weekend programming to the radio network lineup. Beginning this weekend, “FOX News Rundown: From Washington” will air from 5:00 am to 6:00 am on Saturdays and “The Bret Baier Show” will air from 10:00 am to 11:00 am ET.  “FOX News Rundown” will “offer the previous week’s best stories, with a deep focus on the biggest stories emanating out of the nation’s capital.” It will be hosted by various FOX News political reporters including Jared Halpern and Chad Pergram. FOX says “The Bret Baier Show” provides listeners with the best of the week from “The Bret Baier Podcast.”

Industry News

Networking at Radiodays Europe

The 13th Radiodays Europe convention took place in Prague this week (3/26-28) and American radio companies had a presence there. Benztown, MusicMaster, P1 Media Group, and Xperi welcomed more than 50 guests aboard a party boat to network and talk about the radio business. Pictured above are (from l-r): Christos Papadas, Skai Group in Athens; Ken Benson, P1 Media Group; Masa Patterson, Benztown; and Andy Sannemann, Benztown.

Industry News

Jenna Weiss-Berman Rises to EVP of Podcasts for Audacy

Audacy promotes Jenna Weiss-Berman to EVP of Podcasts, taking over for Chris Corcoran, who leaves the company to pursue other opportunities. In this role, Weiss-Berman will oversee Audacy’s podcast network and studios, including Pineapple Street Studios and Cadence13, along with strategy and development of new podcast content and distribution partnerships. She will also collaborate with programming leadership in sports and news in the growth and development of new original podcast content for podcast studio 2400Sports and across Audacy’s 28 local newsrooms in top U.S. markets. Audacy chief digital officer and president, podcast and streaming J.D. Crowley says, “As we commit to accelerating our digital growth and enhancing performance, we’re thrilled to expand Jenna’s role to further unify and streamline our content and business efforts across our leading podcast portfolio, enabling even more rapid development of new and original IP and better leveraging our talent across the entire Audacy portfolio. Jenna’s strong leadership and deep industry relationships will propel us forward on our mission to be a leading partner of audio creators, while super-serving listeners of all backgrounds and interests and enabling our sales teams to better serve our customers and partners with unique and compelling podcast opportunities.”

Industry News

WPHT Raises $92,000+ for Travis Manion Foundation

Audacy’s news/talk WPHT, Philadelphia raises more than $92,000 in support of veterans in partnership with the Travis Manion Foundation. The funds were raised during the sixth annual “Talk Radio 1210 WPHT Travis Manion Foundation Radiothon” that took place on March 24. The event was hosted by station talent, including Rich Zeoli, Nick Kayal, Dom Giordano, Dawn Stensland and special guest Ryan Manion, Gold Star Sister and president of the Travis Manion Foundation, along with the team at the organization. Audacy Philadelphia SVP and market manager David Yadgaroff states, “Our WPHT listeners are extremely passionate and generous and it’s so gratifying when our friends, neighbors and advertisers rally together for a great cause. Our Philadelphia brands are long supporters of Travis Manion Foundation and the great work they do for veterans and families of the fallen in our local community and we’re pleased to team up with them once again to support their mission.”

Industry News

FNC Beats CNN and MSNBC for the 7th Consecutive Quarter

According to data from Nielsen Media Research, FOX News Channel finished the first quarter of 2023 as cable’s most-watched network in primetime and total day viewers. Additionally, FNC beat CNN and MSNBC combined with total day and primetime viewers and the A25-54 demo for the seventh consecutive quarter. FOX News Channel reports that its total primetime viewers for March 2023 was 2,094,000 (down 27% from March 2022), while CNN’s total primetime viewers was 473,000 (down 61% from March 2022) and MSNBC’s total primetime viewers was 1,135,000 total viewers (down 12% from March 2022).

Industry News

Outkick Rebrands Afternoon Drive Show

The sports talk program “OutKick 360” is rebranding with the new name “Outkick Hot Mic with Hutton and Withrow.” Produced by Clay TravisOutkick, the program stars Jonathan Hutton and Chad Withrow and airs live from 3:00 pm to 6:00 pm ET daily on OutKick.com and across all OutKick social platforms. Withrow says, “Our listeners can expect the same brand of honest, authentic, and fearless sports talk we’ve always brought to the table. We are excited to get this new branding rolling as OutKick continues to grow and expand its audience.” Hutton adds, “Hot Mic will be the agenda-free sports talk show for true sports fans. No fake debates. Authentic reactions and analysis that everyone should expect from OutKick.”

Ratings Takeaways

February 2023 PPM Ratings Takeaways – Part Four

February 2023 PPM Data – Information for the February 2023 survey period has been released for Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford.

Nielsen Audio’s February 2023 sweep covered February 2 – March 1.

TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are January 2023 – February 2023 (6+).

AUSTIN

News/Talk: Waterloo Media Group’s KLBJ-AM “News Radio” 5.1 – 5.5, +.4, anchored in fifth-place

News: None in the top twenty

Sports Talk: Genuine Austin Radio-owned KTXX “The Horn” 2.1 – 1.9, -.2, flat at #19

Public Radio News/Talk: University of Texas’ KUT 5.3 – 5.6, +.3, remains in fourth-place

Number One 6+: Waterloo Media Group adult hits KBPA, second month in succession, 9.9 – 9.6, -.3

Largest 6+ January 2023 – February 2023 Increase: hot AC KAMX (+1.4)

Largest 6+ January 2023 – February 2023 Decrease: regional Mexican KLQB (-1.0)

RALEIGH

News/Talk: iHeartMedia’s WTKK “106.1 FM Talk” 8.3 – 8.0, -.3, locked in second-place

News: Curtis Media Group-owned WPTF “News Radio 680” 1.8 – 2.4, +.6, #16 to #14

Sports Talk: Capitol Broadcasting’s WCMC-FM “99.9 FM The Fan” (Carolina Hurricanes) 3.1 – 2.7, -.4, repeats at #13

Public Radio News/Talk: University of North Carolina at Chapel Hill-owned WUNC 8.3 – 7.4, -.9, second to third

Number One 6+: Urban One urban AC WFXC, second straight month, 8.5 – 10.5, +2.0

Largest 6+ January 2023 – February 2023 Increase: urban AC WFXC (+2.0)

Largest 6+ January 2023 – February 2023 Decrease: gospel WNNL (-1.1)

INDIANAPOLIS

News/Talk: Urban One’s WIBC “93.1 FM Indy’s Mobile News” 7.2 – 8.0, +.8, carries on in third-place

News: None in the top twenty

Sports Talk: Urban One-owned WIBC-HD2 “The Fan” 3.0 – 2.9, -.1, locked at #12

iHeartMedia’s WNDE “Fox Sports 1260” .7 – .5, -.2, #18 to #19

Audacy’s WXNT “CBS Sports 1430” flat at .4, #21 to #20

Public Radio News/Talk: Metropolitan Indianapolis Public Broadcasting-owned WFYI 4.3 – 4.8, +.5, tenth to eighth

Number One 6+: Cumulus Media classic hits-oldies WJJK, second month in a row, 10.4  – 9.2, -1.2 and Urban One adult contemporary WYXB, first month, 9.3 – 9.2, -.1

Largest 6+ January 2023 – February 2023 Increase: news/talk WIBC (+.8)

Largest 6+ January 2023 – February 2023 Decrease: country WLHK (-1.4)

MILWAUKEE

News/Talk: iHeartMedia’s WISN “News Talk 1130” 9.6 – 9.8, +.2, #1

Good Karma Brands-owned WTMJ “Wisconsin’s Radio Station” (Bucks) 7.5 – 7.0, -.5, fifth to fourth

News: None in the top twenty

Sports Talk: Good Karma Brands-owned WKTI “ESPN Milwaukee” steady at 1.1, #16 to #15

iHeartMedia’s WRNW “97.3 The Game” 1.7 – 1.0, -.7, #15 to #18

Public Radio News/Talk: University of Wisconsin-owned WUWM 4.5 – 3.9, -.6, #7 to #11

Wisconsin Educational Communications Board’s WHAD unchanged at 1.1, #16 to #15

Number One 6+: news/talk WISN, second successive month, 9.6 – 9.8, +.2

Largest 6+ January 2023 – February 2023 Increase: adult contemporary WLDB (+1.0)

Largest 6+ January 2023 – February 2023 Decrease: country WMIL (-1.2)

NASHVILLE

News/Talk: Cumulus Media’s WWTN “Super Talk 99.7” 6.2 – 6.6, +.4, sixth to fourth

iHeartMedia-owned WLAC “Talk Radio 1510” 1.0 – 1.1, +.1, #19 to #18

News: None in the top twenty

Sports Talk: Cumulus Media’s WGFX “104.5 The Zone” 5.5 – 4.4, -1.1, seventh to eighth  

Cromwell Radio Group-owned WPRT “102.5 The Game” (Predators) 1.2 – 1.1, -.1, locked at #18

Public Radio News/Talk: Nashville Public Radio’s WPLN-FM 3.8 – 3.0, -.8, #10 to #12

Number One 6+: Midwest Communications adult contemporary WJXA, first month, 7.5 – 14.3, +6.8

Largest 6+ January 2023 – February 2023 Increase: adult contemporary WJXA (+6.8)*

Largest 6+ January 2023 – February 2023 Decrease: urban contemporary WUBT (-1.8)

*Represents the largest January 2023 – February 2023 increase (6+) of any station from the 48 PPM-markets

PROVIDENCE

News/Talk: Cumulus Media’s WPRO-AM & WEAN “News Talk 630 AM & 99.7 FM” 5.0 – 4.9, -.1, anchored in seventh-place

iHeartMedia-owned WHJJ “News Radio 920” flat at .4, repeats at #17

News: None in the top twenty

Sports Talk: Beasley Media Group-owned WBZ-FM “98.5 The Sports Hub” (Bruins, Celtics) 4.2 – 3.8, -.4, continues in eighth-place

Audacy’s WVEI “Sports Radio 103.7” steady at 2.5, #12 to #11

Public Radio News/Talk: WGBH Educational Foundation-owned WGBH 3.2 – 3.8, +.6, ninth to eighth

Rhode Island Public Radio’s WNPN 2.6 – 2.0, -.6, #11 to #13

Number One 6+: Cumulus Media adult contemporary WWLI, fifth month in succession, 10.5 – 8.2, -2.3

Largest 6+ January 2023 – February 2023 Increase: CHR WPRO-FM (+1.6)

Largest 6+ January 2023 – February 2023 Decrease: adult contemporary WWLI (-2.3)**

**Represents the largest January 2023 – February 2023 decrease (6+) of any station from these 12 PPM-markets

NORFOLK

News/Talk: Sinclair’s WNIS “News Talk AM 790” 2.8 – 2.6, -.2, #13 to #12

News: iHeartMedia-owned WNOH “BIN 105.3 Because Truth Matters” flat at .3, locked at #20

Sports Talk: Max Broadcast Group’s WVSP “94.1 ESPN” steady at 1.8, repeats at #16

Sinclair’s WTAR “Sports Radio 850” .2 – .3, +.1, #21 to #20

Public Radio News/Talk: None in the top twenty

Number One 6+: Audacy urban AC WVKL, second straight month, 10.1 – 10.0, -.1

Largest 6+ January 2023 – February 2023 Increase: adult contemporary WTWV (+1.7)

Largest 6+ January 2023 – February 2023 Decrease: rhythmic CHR WNVZ (-1.2)

JACKSONVILLE

News/Talk: Cox Media Group’s WOKV-FM “104.5 Jacksonville’s News & Talk” 7.8 – 7.4 -.4, repeats in third-place

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: WJCT, Inc.’s WJCT 3.0 – 3.8, +.8, #13 to #10

Number One 6+: Renda Broadcasting adult contemporary WEJZ, first month, 8.1 – 9.3, +1.2

Largest 6+ January 2023 – February 2023 Increase: adult contemporary WEJZ (+1.2)

Largest 6+ January 2023 – February 2023 Decrease: urban contemporary WJBT (-1.1)

WEST PALM BEACH

News/Talk: iHeartMedia’s WZZR “92.1 Real Radio” 1.7 – 2.1, +.4, #11 to #10

cluster-mate WJNO “News Radio 1290” 1.7 – 1.5, -.2, #11 to #13

Hubbard Broadcasting-owned WFTL “News Talk 850” .9 -1.0, +.1, repeats at #14

News: None in the top twenty

Sports Talk: Hubbard Broadcasting’s WMEN “Fox Sports 640 AM South Florida” (Florida Panthers) .9 – .7, -.2, #14 to #16

iHeartMedia-owned WBZT “Sports Radio 1230 The Gambler” flat at .2, #18 to #20

Public Radio News/Talk: Dade County School Board’s WLRN 3.1 – 2.6, -.5, seventh to eighth

co-owned WLRN-HD2’s internet stream flat at .2, #18 to #20

Number One 6+: Hubbard Broadcasting classic hits-oldies WEAT, first month, 7.3 – 10.2, +2.9

Largest 6+ January 2023 – February 2023 Increase: classic hits-oldies WEAT (+2.9)

Largest 6+ January 2023 – February 2023 Decrease: classic rock WKGR (-.7)

GREENSBORO

News/Talk: iHeartMedia’s WPTI “News Talk 94.5” 3.9 – 4.9, +1.0, remains in eighth-place

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Wake Forest University’s WFDD 2.8 – 2.4, -.4, stays at #10

University of North Carolina at Chapel Hill-owned WUNC 1.9 – 1.5, -.4, #14 to #15

Number One 6+: Audacy adult hits WSMW, second month in a row, 12.2 – 12.5, +.3

Largest 6+ January 2023 – February 2023 Increase: country WTQR (+1.1)

Largest 6+ January 2023 – February 2023 Decrease: adult contemporary WMAG (-.9)

MEMPHIS

News/Talk: iHeartMedia’s WREC “News Talk 600 AM” 3.9 – 2.9, -1.0, #8 to #13

News: None in the top twenty

Sports Talk: Audacy’s WMFS “Sports Radio 92.9” (Grizzlies) 3.9 – 4.0, +.1, eighth to seventh

WFMS’ internet stream .4 – .5, +.1, stays at #19

Public Radio News/Talk: Mid-South Public Communications-owned WKNO 1.4 – 1.1, -.3, #15 to #16

Number One 6+: Cumulus Media urban-rhythmic oldies WRBO, 15th successive month, 11.8 – 10.6, -1.2

Largest 6+ January 2023 – February 2023 Increase: adult contemporary WRVR (+1.5)

Largest 6+ January 2023 – February 2023 Decrease: hot AC WMC-FM (-1.3)

HARTFORD

News/Talk: Audacy’s WTIC-AM “News Talk 1080” 5.1 – 5.7, +.6, eighth to sixth

Red Wolf Broadcasting-owned WDRC-AM “The Talk of Connecticut” unchanged at 1.0, continues at #16

News: None in the top twenty

Sports Talk: iHeartMedia’s WUCS “97.9 ESPN” 2.0 – 1.6, -.4, repeats at #14

Public Radio News/Talk: Connecticut Educational Communications-owned WNPR 5.7 – 5.3, -.4, remains in seventh-place

New England Public Media’s WFCR and its internet stream are both steady at .4 and stay at #19

Number One 6+: Audacy adult contemporary WRCH, 37th month in a row, 10.9 – 13.7, +2.8

Largest 6+ January 2023 – February 2023 Increase: adult contemporary WRCH (+2.8)

Largest 6+ January 2023 – February 2023 Decrease: CHR WKSS (-2.0)

Email Mike Kinosian at Mike.Kinosian@gmail.com.

Industry News

Former NY Governor Andrew Coumo Hosts Show on WABC, New York

Andrew Cuomo, who resigned the governorship of the state of New York in August of 2021 in the wake of a sexual harassment scandal, hosted a one-off hourlong program on Red Apple Media’s news/talk WABC, New York last Friday (3/24) at 8:00 pm. Titled, “State of the City, State and Nation,” the show allowed Cuomo to offer his takes on the job his former Lieutenant Governor Kathy Hochul is doing, as well as his thoughts on other political issues. WABC says Cuomo, who has been hosting a podcast of his own, requested the time on WABC and owner John Catsimatidis replied via a press release, “Let him speak! I have said many times that 77 WABC is about truth and hearing from all sides. Let the listeners decide.”

Industry News

Former Trump Supporters Issue Cease-and-Desist to FOX News

The legal team representing the former Arizona couple Ray and Robyn Epps sent a cease-and-desist letter to FOX News and FOX News Channel personality Tucker Carlson, demanding they “stop making up lies about Ray Epps and that they offer an on-air retraction.” Ray Epps (a now former supporter of Donald Trump) was at the Capitol on January 6 has been a focal point of Carlson’s January 6 show content in which Carlson has labeled Epps an undercover federal agent and a provocateur of the riots. Epps’ attorney Michael Teter says, “For years, Tucker Carlson and FOX News have targeted Ray Epps with malicious lies about his involvement in the events of January 6th. FOX News has chosen to promote fantasy over fact, exposing Ray and Robyn Epps to harassment, intimidation, and abuse. It is clear that Mr. Carlson and FOX News are uninterested in speaking the truth to their viewers… Recent revelations from the Dominion Voting lawsuit make clear that FOX News has zero qualms about lying to its viewers. The fictional story that Mr. Carlson and FOX News have told, and continue to tell, about Ray Epps is just one more example of this. It is time for Mr. Carlson and Fox News to stop the lies and to make amends.” The Epps are demanding “that Mr. Carlson and FOX News retract the claim that Mr. Epps was working for the FBI or any governmental entity when he attended the January 6th events and the claim that Mr. Epps acted as an instigator or provocateur of the insurrection. We expect that you will give the same airtime in retracting these falsehoods as you spent amplifying them. Further, Mr. Carlson and FOX News must issue a formal on-air apology for the lies you have spread about Mr. Epps.” The Epps’ are also providing notice of potential litigation regarding what they call FOX’s “defamatory conduct.”

Industry News

Good Karma’s 101.7 The Truth Makes Programming Changes

Good Karma Brands’ talk WGKB-AM/W269DL, Milwaukee “101.7 The Truth” makes a few changes to its programming lineup. The morning drive program “MKE in the Morning” with host Melanie Ricks is replaced by “Truth Be Told With DT and Telly” – co-hosted by Telly Hughes and Denise Thomas – and airs from 7:00 am to 9:00 am. Ricks remains with the station and will host “Nothin’ But the Truth,” from 12:00 noon to 1:00 pm daily, effective April 3. To accommodate the changes, “The Truth With Sherwin Hughes” – heard from 10:00 am to 1:00 pm – moves to the 9:00 am to 12:00 noon daypart.

Ratings Takeaways

February 2023 PPM Ratings Takeaways – Part Three

February 2023 PPM Data – Information for the February 2023 ratings period has been released for Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus.

Nielsen Audio’s February 2023 sweep covered February 2 – March 1.

TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are January 2023 – February 2023 (6+).

PORTLAND

News/Talk: Alpha Media’s KXL “FM 101 News” 6.6 – 7.0, +.4, repeats in fourth-place

iHeartMedia-owned KEX “News Radio 1190” 3.0 – 3.4, +.4, tenth to ninth

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Oregon Public Broadcasting’s KOPB 7.9 – 7.2, -.7, steady at #3

Number One 6+: iHeartMedia classic hits-oldies KLTH, first month, 9.1 – 8.9, -.2

Largest 6+ January 2023 – February 2023 Increase: classical KQAC; alternative KNRK; and rhythmic CHR KXJM (+.7)

Largest 6+ January 2023 – February 2023 Decrease: adult hits KYCH (-1.6)

CHARLOTTE

News/Talk: Urban One-owned WBT AM & WBT-FM “Charlotte’s News Talk” 4.3 – 5.5, +1.2, eighth to fourth

News: None in the top twenty

Sports Talk: Urban One’s WFNZ-FM “Sports Radio 92.7” (Hornets) 3.1 – 2.0, -1.1, #14 to #15

Public Radio News/Talk: University Radio Foundation’s WFAE 3.3 – 3.5, +.2, #12 to #13

Number One 6+: Beasley Media Group urban AC WBAV, second straight month, 8.3 – 8.7, +.4

Largest 6+ January 2023 – February 2023 Increase: news/talk WBT AM & WBT-FM (+1.2)

Largest 6+ January 2023 – February 2023 Decrease: sports talk WFNZ (-1.1)

SAN ANTONIO

News/Talk: Alpha Media-owned KTSA “Stay Connected” 3.2 – 3.7, +.5, #13 to #10

iHeartMedia’s WOAI “News Radio 1200” (Spurs) 3.5 – 3.3, -.2, #9 to #14

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Texas Public Radio’s KSTX 2.2 – 2.0, -.2, #16 to #15

Number One 6+: Cox Media Group classic hits-oldies KONO-FM, second consecutive month, 7.2 – 8.9, +1.7

Largest 6+ January 2023 – February 2023 Increase: classic hits-oldies KONO-FM (+1.7)

Largest 6+ January 2023 – February 2023 Decrease: CHR KXXM (-1.6)

SACRAMENTO

News/Talk: iHeartMedia-owned KFBK-AM & KFBK-FM “News 1530 AM & 93.1 FM” 10.9 – 9.5, -1.4, #1

cluster-mate KSTE-AM “Talk 650” 3.8 – 4.7, +.9, eighth to fifth

News: None in the top twenty

Sports Talk: Bonneville-owned KHTK “Sacramento Sports 1140” (Kings) 1.6 – 1.2, -.4, #17 to #19

Public Radio News/Talk: Capital Public Radio-owned KXJZ 3.9 – 3.8, -.1, seventh to ninth

Number One 6+: news/talk KFBK-AM & KFBK-FM, second month in succession, 10.9 – 9.5, -1.4

Largest 6+ January 2023 – February 2023 Increase: news/talk KSTE (+.9)

Largest 6+ January 2023 – February 2023 Decrease: news/talk KFBK-AM & KFBK-FM (-1.4)

PITTSBURGH

News/Talk: Audacy’s KDKA-AM “News Radio 1020 AM” 3.5 – 3.9, +.4, #12 to #10

KDKA-AM’s internet stream 1.1 – .9, -.2, #19 to #20

News: None in the top twenty

Sports Talk: Audacy-owned KDKA-FM “93.7 The Fan All Sports All The Time” 6.2 – 6.0 -.2, repeats in fourth place

Public Radio News/Talk: Pittsburgh Community Broadcasting’s WESA 4.5 – 4.2, -.3, eighth to ninth

Number One 6+: iHeartMedia classic hits-oldies WWSW, third month in a row, 9.9 – 11.3, +1.4

Largest 6+ January 2023 – February 2023 Increase: classic hits-oldies WWSW (+1.4)

Largest 6+ January 2023 – February 2023 Decrease: rock WDVE (-1.3)

SALT LAKE CITY

News/Talk: iHeartMedia’s KNRS-AM & KNRS-FM “Talk Radio” 5.9 – 5.1, -.8, third to fifth

Bonneville-owned KSL “News Radio 102.7 FM & 1160 AM” 5.5 – 5.0, -.5, fifth to sixth

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: University of Utah’s KUER 3.1 – 3.2, +.1, remains at #14

Number One 6+: Bonneville adult contemporary KSFI, fourth straight month, 9.9 – 10.8, +.9

Largest 6+ January 2023 – February 2023 Increase: hot AC KBZN (+1.1)

Largest 6+ January 2023 – February 2023 Decrease:  news/talk KNRS-AM & KNRS-FM (-.8)

LAS VEGAS

News/Talk: Audacy-owned KDWN “The Talk Of Las Vegas” 3.0 – 2.3, -.7, #13 to #18

co-owned KXNT “News Talk 840” 1.6 – 1.8, +.2, #23 to #20

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Nevada Public Radio’s KNPR 1.7 – 1.9, +.2, #20 to #19

Number One 6+: iHeartMedia adult contemporary KSNE, fifth successive month, 7.8 – 9.3, +1.5

Largest 6+ January 2023 – February 2023 Increase: adult contemporary KSNE and classic hits-oldies KKLZ (+1.5)

Largest 6+ January 2023 – February 2023 Decrease: Spanish adult hits KWID (-1.8)

ORLANDO

News/Talk: iHeartMedia’s WTKS “Real Radio 104.1” 6.1 – 5.2, -.9, fifth to eighth

Cox Media Group-owned WDBO “Orlando’s News Talk” 4.7 – 4.0, -.7, eighth to tenth

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Community Connections-owned WMFE 2.4 – 2.6, +.2, #16 to #15

Number One 6+: iHeartMedia adult contemporary WMGF, fifth consecutive month, 8.2 – 8.5, +.3

Largest 6+ January 2023 – February 2023 Increase: country WWKA (+2.5)*

Largest 6+ January 2023 – February 2023 Decrease: Spanish news/talk WRSO (-1.0)

*Represents the largest January 2023 – February 2023 increase (6+) of any station from these 12 PPM-markets

CINCINNATI

News/Talk: iHeartMedia-owned WLW “700 Cincinnati’s News Radio” 12.3 – 10.9, -1.4, #1

cluster-mate WKRC “55 KRC The Talk Station” 3.8 – 4.1, +.3, ninth to eighth

News: None in the top twenty

Sports Talk: iHeartMedia’s WCKY “ESPN 1530” 3.1 – 1.4, -1.7, #11 to #20

Public Radio News/Talk: Cincinnati Public Radio’s WVXU 4.8 – 4.3, -.5, fifth to seventh

Number One 6+: news/talk WLW, 13th consecutive month, 12.3 – 10.9, -1.4

Largest 6+ January 2023 – February 2023 Increase: adult contemporary WRRM (+1.1)

Largest 6+ January 2023 – February 2023 Decrease:  sports talk WCKY (-1.7)

CLEVELAND

News/Talk: iHeartMedia’s WTAM “News Radio 1100” (Cavaliers) 5.0 – 5.1, +.1, repeats in tenth-place

News: None in the top twenty

Sports Talk: Audacy’s WKRK “Sports Radio 92.3 The Fan” 5.5 – 4.0, -1.5, #8 to #12

WKRK’s internet stream 1.6 – 1.5, -.1, #15 to #16

Public Radio News/Talk: Kent State University-owned WKSU 4.2 – 5.5, +1.3 #11 to #7

Number One 6+: iHeartMedia classic hits-oldies WMJI, fourth month in a row, steady at 11.1

Largest 6+ January 2023 – February 2023 Increase: public radio news/talk WKSU (+1.3)

Largest 6+ January 2023 – February 2023 Decrease: sports talk WKRK (-1.5)

KANSAS CITY

News/Talk: Audacy-owned KMBZ-FM “98.1 FM News, Traffic, Weather” 3.6 – 4.8, +1.2, #11 to #6

Cumulus Media’s KCMO-AM “Talk Radio 710 AM” .8 – 1.3, +.5, #21 to #19

Audacy-owned KMBZ-AM “Talk 980 AM” 1.4 – 1.3, -.1, #20 to #19

News: None in the top twenty

Sports Talk: Audacy’s KCSP “Sports Radio 610 Our Teams, Our Town” 3.2 – 3.0, -.2, #13 to #14

Public Radio News/Talk: University of Missouri-owned KCUR 4.1 – 3.8, -.3, seventh to ninth

Number One 6+: Cumulus Media classic rock KCFX, first month, 7.8 – 8.2, +.4

Largest 6+ January 2023 – February 2023 Increase: news/talk KMBZ-FM (+1.2)

Largest 6+ January 2023 – February 2023 Decrease: alternative KCJK (-.5)

COLUMBUS

News/Talk: iHeartMedia-owned WTVN “News Radio 610” 7.0 – 6.7, -.3, fourth to third   

News: None in the top twenty

Sports Talk: Tegna-owned WBNS-FM “97.1 FM The Fan” (Blue Jackets) 8.7 – 5.8, -2.9, second to fifth

Public Radio News/Talk: Ohio State University’s WOSU steady at 7.2, third to second

Number One 6+: iHeartMedia country WCOL, fourth straight month, 9.5 – 8.9, -.6

Largest 6+ January 2023 – February 2023 Increase: urban contemporary WZCB-HD2 (+.6)

Largest 6+ January 2023 – February 2023 Decrease: sports talk WBNS-FM (-2.9)**

**Represents the largest January 2023 – February 2023 decrease (6+) of any station from these 12 PPM-markets

Up next: February 2023 overviews for Austin; Raleigh; Indianapolis; Milwaukee; Nashville; Providence; Norfolk; Jacksonville; West Palm Beach; Greensboro; Memphis; and Hartford.

 Email Mike Kinosian at Mike.Kinosian@gmail.com. 

Ratings Takeaways

February 2023 PPM Ratings Takeaways – Part Two

February 2023 PPM Data – Information for the February 2023 sweep has been released for Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis.

Nielsen Audio’s February 2023 sweep covered February 2 – March 1.

TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are January 2023 – February 2023 (6+).

WASHINGTON, DC

News/Talk: Cumulus Media’s WMAL “105.9 FM – Where Washington Comes To Talk” 3.4 – 3.8, +.4, repeats in seventh-place

News: Hubbard Broadcasting-owned WTOP & WTLP “Washington’s Top News” 7.8 – 8.6, +.8, third to the runner-up slot

Sports Talk: Audacy’s WJFK-FM “106.7 The Fan” (Capitals) 2.7 – 3.1, +.4, #14 to #10

WJFK-FM’s internet stream 1.0 – .9, -.1, flat at #19

Public Radio News/Talk: American University-owned WAMU 12.9 – 12.1, -.8, #1

Number One 6+: public radio news/talk WAMU, 15th month in succession, 12.9 – 12.1, -.8

Largest 6+ January 2023 – February 2023 Increase: classical WETA (+.9)

Largest 6+ January 2023 – February 2023 Decrease: public radio news/talk WAMU (-.8)

BOSTON

News/Talk: iHeartMedia’s WRKO “AM 680 The Voice Of Boston” 3.7 – 4.1, +.4, #11 to #9

News – Talk: iHeartMedia-owned WBZ-AM “News Radio 1030” 5.3 – 4.6, -.7, fifth to sixth

Sports Talk: Beasley Media Group’s WBZ-FM “98.5 The Sports Hub” (Celtics, Bruins) 8.8 – 7.5, -1.3, #1

Audacy-owned WEEI-FM “93.7 Boston’s Sports Station” 3.9 – 3.2, -.7, #10 to #13

Public Radio News/Talk: Boston University’s WBUR flat at 4.5, sixth to seventh

WGBH Educational Foundation-owned WGBH 3.5 – 3.4, -.1, repeats at #12

Number One 6+: sports talk WBZ-FM, second consecutive month, 8.8 – 7.5, -1.3

Largest 6+ January 2023 – February 2023 Increase: adult contemporary WMJX (+.9)

Largest 6+ January 2023 – February 2023 Decrease: sports talk WBZ-FM (-1.3)

MIAMI

News/Talk: None in the top twenty

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Dade County School Board-owned WLRN 4.1 – 5.3, +1.2, eighth to fourth

Number One 6+: Cox Media Group adult contemporary WFEZ, second month in succession, steady at 8.9

Largest 6+ January 2023 – February 2023 Increase: public radio news/talk WLRN (+1.2)

Largest 6+ January 2023 – February 2023 Decrease: classic rock WBGG (-.9)

SEATTLE

News/Talk: Bonneville-owned KIRO-FM “97.3 FM” 6.1 – 5.4, -.7, second to fifth

News: Lotus Communications’ KNWN-AM & KNWN-FM “Northwest News Radio” 5.5 – 4.3, -1.2 third to ninth

Sports Talk: Bonneville-owned KIRO-AM “710 AM ESPN Seattle” 3.0 – 2.4, -.6, #15 to #18

Public Radio News/Talk: Northwest Public Radio’s KUOW 4.9 – 5.5, +.6, sixth to fourth

Number One 6+: iHeartMedia classic rock KZOK, first month, 4.3 – 6.5, +2.2

Largest 6+ January 2023 – February 2023 Increase: classic rock KZOK (+2.2)

Largest 6+ January 2023 – February 2023 Decrease: triple A KPNW (-1.7)*

*Represents the largest January 2023 – February 2023 decrease (6+) of any station from these 12 PPM-markets

Note: KNUC flipped from country to triple A KPNW on February 14.

DETROIT

News/Talk: Cumulus Media’s WJR “News Talk 760 AM” 2.5 – 2.6, +.1, repeats at #16

News: Audacy-owned WWJ News Radio 950” (Pistons) 4.6 – 5.0, +.4, eighth to ninth

Sports Talk: Audacy’s WXYT-FM “97.1 The Ticket” (Red Wings) 6.8 – 6.3, -.5, third to fourth

WXYT-FM’s internet stream 1.9 – 1.3, -.6, #18 to #20

Public Radio News/Talk: University of Michigan-owned WUOM 2.7 – 2.8, +.1, steady at #15

Number One 6+: Beasley Media Group classic rock WCSX, first month, 7.3 – 7.4, +.1

Largest 6+ January 2023 – February 2023 Increase: CHR WKQI (+1.4)

Largest 6+ January 2023 – February 2023 Decrease: adult contemporary WNIC (-1.1)

PHOENIX

News/Talk: iHeartMedia’s KFYI “News Talk 550” 3.2 – 3.0, -.2, tenth to ninth

Bonneville-owned KTAR-FM “News 92.3 FM” (Sun) 2.4 – 2.9, +.5, #17 to #11

News: None in the top twenty

Sports Talk: Bonneville’s KMVP-FM “98.7 Arizona’s Sports Station” (Sun) 2.4 – 2.8, +.4, #17 to #14

Public Radio News/Talk: Maricopa County Community College-owned KJZZ 8.0 – 7.4, -.6, #1

Number One 6+: public radio news/talk KJZZ, second month in a row, 8.0 – 7.4, -.6

Largest 6+ January 2023 – February 2023 Increase: country KNIX (+.9)

Largest 6+ January 2023 – February 2023 Decrease: classic hits-oldies KAZG (-.9)

MINNEAPOLIS

News/Talk: Hubbard Broadcasting-owned KTMY “My Talk 107.1” 3.1 – 3.4, +.3, #14 to #13

Audacy’s WCCO “News Talk 830” (Minnesota Timberwolves) flat at 3.0, repeats at #15

iHeartMedia’s KTLK-AM “Twin Cities News Talk AM 1130” 1.7 – 2.4, +.7, #17 to #18

News: None in the top twenty

Sports Talk: iHeartMedia-owned KFXN “FM 100.3 K-Fan” (Minnesota Wild) 7.1 – 5.6, -1.5, second to eighth

Public Radio News/Talk: Minnesota Public Radio’s KNOW 6.5 – 6.6, +.1, fifth to third

Number One 6+: iHeartMedia classic hits-oldies KQQL, first month, 6.7 – 7.3, +.6

Largest 6+ January 2023 – February 2023 Increase: jazz KBEM (+1.2)

Largest 6+ January 2023 – February 2023 Decrease: sports talk KFXN (-1.5)

SAN DIEGO

News/Talk: iHeartMedia’s KOGO “News Radio 600” 6.1 – 5.6, -.5, repeats in fourth-place

News: None in the top twenty

Sports Talk: Audacy-owned KWFN “97.3 The Fan” 1.9 – 1.6, -.3, #18 to #20

Public Radio News/Talk: San Diego State University’s KPBS 6.9 – 6.3, -.6, first to second

Number One 6+: Audacy classic hits-oldies KXSN, first month, 6.4 – 6.8, +.4

Largest 6+ January 2023 – February 2023 Increase: rock KIOZ (+1.1)

Largest 6+ January 2023 – February 2023 Decrease: adult contemporary KYXY (-1.3)

TAMPA

News/Talk: Cox Media Group’s WHPT “102.5 The Bone – Real, Raw, Radio” (Lightning) 4.5 – 4.4, -.1, continues in ninth-place

iHeartMedia-owned WFLA “News Radio 970” 2.4 – 2.1, -.3, #17 to #18

News: None in the top twenty

Sports Talk: iHeartMedia-owned WDAE “Tampa Bay’s Sports Radio” 1.8 – 1.2, -.6, #19 to #20

Public Radio News/Talk: University of South Florida’s WUSF 2.8 – 3.3, +.5, #15 to #11

Number One 6+: Cox Media Group adult contemporary WDUV, 19th month in a row, flat at 7.8

Largest 6+ January 2023 – February 2023 Increase: country WFUS (+1.1)

Largest 6+ January 2023 – February 2023 Decrease: hot AC WMTX (-1.2)

DENVER

News/Talk: iHeartMedia’s KOA “News Radio 850” 3.0 – 2.3, -.7, #15 to #17

co-owned KHOW “Talk Radio 630” 1.9 – 2.0, +.1, repeats at #18

News: None in the top twenty

Sports Talk: Bonneville’s KKFN “104.3 The Fan” (Nuggets) 4.7 – 4.2, -.5, sixth to tenth

Public Radio News/Talk: Colorado Public Radio-owned KCFR 4.7 – 4.5, -.2, sixth to eighth

Number One 6+: Bonneville adult contemporary KOSI, fifth consecutive month, 6.2 – 6.1, -.1

Largest 6+ January 2023 – February 2023 Increase: classic rock KRFX; classic hits-oldies KXKL; and public radio news/talk KUNC (+.6)

Largest 6+ January 2023 – February 2023 Decrease: news/talk KOA (-.7)

BALTIMORE

News/Talk: Hearst Television’s WBAL “News Radio 1090 AM & 101.5 FM” 3.9 – 3.5, -.4, #8 to #11

WCBM Maryland-owned WCBM “Talk Radio AM 680” steady at 1.7, #18 to #17

Cumulus Media-owned WMAL “105.9 FM – Where Washington Comes To Talk” 1.2 – .7, -.5, #19 to #20

News: None in the top twenty

Sports Talk: Audacy’s WJZ-FM “Baltimore Sports Radio 105.7 The Fan” 5.4 – 5.1, -.3, sixth to fifth

Public Radio News/Talk: Your Public Radio Corporation-owned WYPR 3.4 – 4.3, +.9, tenth to eighth

Number One 6+: iHeartMedia adult hits WQSR, first month, 6.8 – 9.6, +2.8

Largest 6+ January 2023 – February 2023 Increase: adult hits WQSR (+2.8)**

Largest 6+ January 2023 – February 2023 Decrease: CHR WWMX (-1.6)

**Represents the largest January 2023 – February 2023 increase (6+) of any station from these 12 PPM-markets

ST. LOUIS

News/Talk: Audacy’s KMOX “The Voice Of St. Louis” 5.2 – 5.0, -.2, ninth to tenth

cluster-mate KFTK “Talk 97.1 FM” 1.8 – 2.3, +.5, #17 to #16

iHeartMedia-owned KTLK-FM “104.9 The Patriot” .7 – .8, +.1, remains at #19

News: None in the top twenty

Sports Talk: Hubbard Broadcasting’s WXOS “101 ESPN” (Blues) 3.5 – 3.2, -.3, #12 to #13

Public Radio News/Talk: University of Missouri-owned KWMU 4.4 – 3.8, -.6, flat at #11

Number One 6+: Hubbard Broadcasting adult hits WARH, second month in succession, 10.2 – 9.8, -.4

Largest 6+ January 2023 – February 2023 Increase: classic hits-oldies KLOU (+1.0)

Largest 6+ January 2023 – February 2023 Decrease: triple A KDHX (-1.1)

Up next: February 2023 overviews for Portland; Charlotte; San Antonio; Sacramento; Pittsburgh; Salt Lake City; Las Vegas; Orlando; Cincinnati; Cleveland; Kansas City; and Columbus.

 Email Mike Kinosian at Mike.Kinosian@gmail.com

Industry News

WEEI, Boston Host Suspended After Racist Remark

A number of media outlets are reporting on the incident that took place on the Wednesday edition of the “Greg Hill Show” on Audacy’s WEEI, Boston, including the Philadelphia Inquirer, that’s led to the suspension of co-host Chris Curtis. Hill, Courtney Cox and Curtis were discussing a local proposal to ban the 1.7-ounce liquor bottles commonly known as nips. When Cox asked about each host’s favorite nip and named several brands of liquor, Curtis replied, “I’d probably go Mina Kimes.” Nip is also a pejorative term for Japanese. Kimes is of Korean descent. When the Boston Globe reached out to Audacy for comment, the spokesperson declined to address it specifically but suggested Curtis meant to say Mila Kunis. Today, Curtis apologized on air and said he’s been suspended until next week. Curtis explained he didn’t intend to say Mina Kimes. “In a pathetic, failed attempt at a one-liner, I attempted to bring up Mila Kunis, which was not really that funny, sophomoric and sexist. But for reasons I don’t understand, I said Mina Kimes.”

Ratings Takeaways

February 2023 PPM Ratings Takeaways – Part One

February 2023 PPM Data – Information for the February 2023 ratings period has been released for New York; Los Angeles; Chicago; San Francisco; Dallas; Houston; Atlanta; Philadelphia; Nassau-Suffolk (Long Island); Riverside-San Bernardino-Ontario; San Jose; and Middlesex-Somerset-Union.

Nielsen Audio’s February 2023 sweep covered February 2 – March 1.

TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are January 2023 – February 2023 (6+). 

NEW YORK

News/Talk: Red Apple Media’s WABC-AM & WLIR-FM “77 Talk Radio” flat at 3.9, ninth to tenth

iHeartMedia-owned WOR “710 – The Voice of New York” steady at 1.7, #19 to #18

News: Audacy’s WINS-FM “1010 WINS All News 92.3 FM” locked at 4.6, remains in seventh-place

Co-owned WCBS-AM “News Radio 880” 2.0 – 2.1, +.1, #17 to #16

Sports Talk: Audacy-owned WFAN-FM & WFAN-AM “Sports Radio 101.9 FM & 66 AM” (Brooklyn Nets) 3.3 – 2.6, -.7, repeats at #12

WFAN’s internet stream 2.0 – 1.4, -.6, #17 to #20

Public Radio News/Talk: WNYC Broadcasting Foundation’s WNYC-FM 3.8 – 4.0, +.2, tenth to ninth

Number One 6+: iHeartMedia adult contemporary WLTW, fourth month in a row, 6.5 – 7.0, +.5

Largest 6+ January 2023 – February 2023 Increase: classic hits-oldies WCBS-FM (+1.0)

Largest 6+ January 2023 – February 2023 Decrease: sports talk WFAN-FM & WFAN-AM (-.7) 

LOS ANGELES

News/Talk: iHeartMedia’s KFI “AM 640” steady at 4.1, sixth to fifth

News: Audacy-owned KNX-FM “News 97.1” 2.8 – 2.9, +.1, #9 to #12

Sports Talk: None in the top twenty

Public Radio News/Talk: Pasadena Area Community College’s KPCC 2.3 – 2.7, +.4, #16 to #14

Number One 6+: iHeartMedia adult contemporary KOST, eighth month in succession, 6.8 – 5.5, -1.3

Largest 6+ January 2023 – February 2023 Increase: urban contemporary KRRL (+1.1)

Largest 6+ January 2023 – February 2023 Decrease: adult contemporary KOST (-1.3)

CHICAGO

News/Talk: Nexstar Media Group’s WGN “Radio 720” (Blackhawks) 3.4 – 3.2, -.2, ninth to tenth

News: Audacy-owned WBBM-AM & WCFS “News Radio 780 AM & 105.9 FM” 4.5 – 4.8, +.3, anchored in fourth-place

Sports Talk: None in the top twenty

Public Radio News/Talk: Chicago Public Media-owned WBEZ 3.9 – 3.7, -.2, eighth to seventh  

Number One 6+: iHeartMedia adult contemporary WLIT, fifth straight month, 7.3 – 8.0, +.7

Largest 6+ January 2023 – February 2023 Increase: adult contemporary WLIT (+.7)

Largest 6+ January 2023 – February 2023 Decrease: CHR WKSC (-1.6)*

*Represents a tie for the largest January 2023 – February 2023  decrease (6+) of any station from these 12 PPM-markets

SAN FRANCISCO

News/Talk: None in the top twenty

News: Audacy’s KCBS-AM & KFRC “All News 740 AM & 106.9 FM” 6.9 – 6.0, -.9, second to third

Sports Talk: Audacy’s KGMZ “95.7 The Game” (Golden State Warriors) 2.7 – 2.3, -.4, #11 to #14

Cumulus Media-owned KNBR “The Sports Leader” 3.9 – 2.3, -1.6, #7 to #14

Public Radio News/Talk: KQED, Inc.-owned KQED 6.1 – 4.6, -1.5, repeats in fourth-place

Number One 6+: Bonneville adult contemporary KOIT-FM, fourth successive month, 8.1 – 7.9, -.2

Largest 6+ January 2023 – February 2023 Increase: classical KDFC and alternative KITS (+.7)

Largest 6+ January 2023 – February 2023 Decrease: sports talk KNBR (-1.6)*

*Represents a tie for the largest January 2023 – February 2023  decrease (6+) of any station from these 12 PPM-markets

DALLAS

News/Talk: Cumulus Media-owned WBAP “News Talk 820 AM & 99.5 HD2 FM” 3.4 – 2.6, -.8, #10 to #16

News – Talk: Audacy’s KRLD-AM “News Radio 1080” 2.5 – 2.3, -.2, #17 to #20

Sports Talk: Cumulus Media-owned KTCK “Sports Radio The Ticket” (Stars) 6.2 – 5.6, -.6, #1

Audacy’s KRLD-FM “105.3 The Fan” 3.5 – 2.9, -.6, #9 to #14

Public Radio News/Talk: North Texas Public Broadcasting-owned KERA 3.1 – 3.0, -.1, #14 to #13

Number One 6+: Cumulus Media sports talk KTCK, second straight month, 6.2 – 5.6, -.6

Largest 6+ January 2023 – February 2023 Increase: urban contemporary KKDA-FM (+.6)

Largest 6+ January 2023 – February 2023 Decrease: news/talk WBAP (-.8)

HOUSTON

News/Talk: iHeartMedia’s KTRH “AM 740 News Radio” flat at 3.8, stays at #11

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: University of Houston’s KUHF steady at 3.1, repeats at #13

Number One 6+: iHeartMedia adult contemporary KODA, 24th consecutive month, 9.6 – 8.0, -1.6

Largest 6+ January 2023 – February 2023 Increase: classic rock KGLK (+.8)

Largest 6+ January 2023 – February 2023 Decrease: adult contemporary KODA (-1.6)*

*Represents a tie for the largest January 2023 – February 2023  decrease (6+) of any station from these 12 PPM-markets

ATLANTA

News/Talk: Cox Media Group-owned WSB-AM & WSBB “Atlanta’s News & Talk” 6.3 – 7.2, +.9, fourth to third

News: None in the top twenty

Sports Talk: Audacy’s WZGC “92.9 The Game” (Hawks) 2.4 – 2.3, -.1, #14 to #18

Dickey Broadcasting-owned WCNN “The Fan” 1.7 – 1.6, -.1, #18 to #19

Public Radio News/Talk: Atlanta Public Schools-owned WABE 3.8 – 3.6, -.2, ninth to tenth

Number One 6+: Cox Media Group classic hits-oldies WSRV, second successive month, 8.3 – 8.1, -.2

Largest 6+ January 2023 – February 2023 Increase: classic rock WNNX (+1.2)

Largest 6+ January 2023 – February 2023 Decrease: contemporary Christian WFSH (1.2)

PHILADELPHIA

News/Talk: None in the top twenty

News: Audacy-owned KYW & WPHI “News Radio 1060 AM & 103.9 FM” 5.8 – 5.9, +.1, fifth to fourth

Sports Talk: Audacy’s WIP “Sports Radio 94” 6.9 – 5.9, -1.0, second to fourth

WIP’s internet stream 1.6 – 1.8, +.2, repeats at #19

Beasley Media Group-owned WPEN-FM “97.5 The Fanatic” (76ers and Flyers) 1.6 – 1.7, +.1, #19 to #20

Public Radio News/Talk: WHYY-owned WHYY 5.0 – 4.8, -.2, seventh to eighth

Number One 6+: iHeartMedia urban AC WDAS-FM, first month, 6.6 – 6.7, +.1

Largest 6+ January 2023 – February 2023 Increase: classic hits-oldies WOGL (+.8)

Largest 6+ January 2023 – February 2023 Decrease: sports talk WIP (-1.0)

LONG ISLAND

News/Talk: iHeartMedia-owned WOR “710 – The Voice of New York” 2.2 – 1.9, -.3, continues at #16

News: Audacy’s WCBS-AM “News Radio 880” 4.4 – 4.2, -.2, seventh to sixth

Cluster-mate WINS-FM “1010 WINS All News 92.3 FM” 3.6 – 3.3, -.3, eighth to tenth

Sports Talk: Audacy-owned WFAN-FM & WFAN-AM “Sports Radio 101.9 FM & 66 AM” (Brooklyn Nets) 5.1 – 4.2, -.9, fourth to sixth

Good Karma Brands’ WEPN-FM “98.7 ESPN New York” (Knicks, Rangers, Islanders) flat at 1.6, #17 to #18

Public Radio News/Talk: None in the top twenty

Number One 6+: iHeartMedia classic rock WAXQ, first month, 5.9 – 6.1, +.2

Largest 6+ January 2023 – February 2023 Increase: CHR WBLI (+1.6)**

Largest 6+ January 2023 – February 2023 Decrease: sports talk WFAN-FM & WFAN-AM (-.9)

**Represents the largest January 2023 – February 2023  increase (6+) of any station from these 12 PPM-markets

RIVERSIDE

News/Talk: None in the top twenty

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: San Bernardino Community College District’s KVCR, steady at .4, continues at #19

Number One 6+: Anaheim Broadcasting classic hits-oldies KOLA, 15th consecutive month, 6.8 – 7.1, +.3

Largest 6+ January 2023 – February 2023 Increase: regional Mexican KSCA (+1.2)

Largest 6+ January 2023 – February 2023 Decrease: Spanish adult hits KLYY (-1.0)

SAN JOSE

News/Talk: Cumulus Media-owned KSFO “Talk Radio 560” 1.3 – 1.6, +.3, repeats at #19

News: Audacy’s KCBS-AM & KFRC “All News 740 AM & 106.9 FM” 7.4 – 6.8, -.6, locked in the runner-up slot

Sports Talk: Cumulus Media-owned KNBR “The Sports Leader” 4.3 – 2.7, -1.6, #7 to #13

Public Radio News/Talk: None in the top twenty

Number One 6+: Bonneville adult contemporary KOIT-FM, ninth consecutive month 8.5 – 7.6, -.9

Largest 6+ January 2023 – February 2023 Increase: 1980s hits KOSF (+1.5)

Largest 6+ January 2023 – February 2023 Decrease: sports talk KNBR (-1.6)*

*Represents a tie for the largest January 2023 – February 2023  decrease (6+) of any station from these 12 PPM-markets

MIDDLESEX

News/Talk: Townsquare Media-owned WKXW “New Jersey 101.5” 7.1 – 6.3, -.8 remains in the runner-up slot

News: Audacy’s WINS-FM “1010 WINS All News 92.3 FM” 1.9 – 2.2, +.3, #14 to #12

Co-owned WCBS-AM “News Radio 880” 1.1 – 1.5, +.4, #20 to #18

Sports Talk: Audacy-owned WFAN-FM & WFAN-AM “Sports Radio 101.9 FM & 66 AM” (Brooklyn Nets) 3.9 – 3.1, -.8, seventh to ninth

Good Karma’s WEPN-FM “98.7 ESPN New York” (Knicks, Rangers, Islanders) 1.6 – 1.3, -.3, #18 to #19

Public Radio News/Talk: None in the top twenty

Number One 6+: Beasley Media Group adult contemporary WMGQ, second consecutive month, 7.4 – 6.6, -.8

Largest 6+ January 2023 – February 2023 Increase: Spanish tropical WSKQ (+.8)

Largest 6+ January 2023 – February 2023 Decrease: adult contemporary WMGQ; news/talk WKXW; and sports talk WFAN-FM & WFAN-AM (-.8)

Up next: February 2023 overviews for: Washington, DC; Boston; Miami; Seattle; Detroit; Phoenix; Minneapolis; San Diego; Tampa; Denver; Baltimore; and St. Louis.

Email Mike Kinosian at Mike.Kinosian@gmail.com.

Industry News

Thom Hartmann is This Week’s Guest on Harrison Podcast

WYD Media syndicated multi-platform talk show host, Thom Hartmann is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” For the past couple of decades, the commercial sector of news/talk radio has been dominated by conservative hosts (while public radio has been the bastion of liberal ideology). Of course, this is not a hard and fast rule – there have been a number of notable exceptions. Thom Hartmann is one of the leading examples of a progressive talk radio host operating successfully within the commercial arena. Year after year, going back well over a decade-and-a-half, TALKERS has ranked this political thought leader among the top 10 in its annual list of the 100 Most Important Radio Talk Show Hosts In America – the Heavy Hundred. Hartmann is also the prolific author of more than 35 books on politics, the environment and social issues. He puts out a daily multi-distribution point program heard on commercial broadcast radio, non-commercial public radio, SiriusXM Satellite Radio, streaming services, mobile app, cable radio and subscription and ad-supported podcasts. The show is also seen on Free Speech TV, and YouTube. Harrison and Hartmann discuss a variety of modern media-related issues and phenomena including the host’s liberal perspective on the current blockbuster Donald Trump indictment drama. Not to be missed. Listen to the podcast in its entirety here.

Industry News

CBS News Radio’s Peter King Honored with Press Award

Pictured here is CBS News Radio correspondent Peter King posing with the National Space Club and Foundation’s Press Award (right) he accepted earlier this month at the organization’s 66th annual Dr. Robert H Goddard Memorial Dinner in Washington DC for “his outstanding coverage of the space program while working at CBS News radio. Mr. King has been a voice of the American space program for more than 25 years covering the space shuttle program from 1995 to its conclusion in 2011, multiple robotic in science, missions, the beginning of commercial space flight, and the return of America’s human spaceflight program.” King is the fourth CBS journalist to receive the award, following Edward R Murrow, Walter Cronkite, and Bill Harwood. King is also posing with the prestigious Robert H Goddard Memorial trophy, which was awarded to NASA’s James Webb Space Telescope and the Northrop Grumman industry team.

Industry News

Comscore: Outkick Fastest Growing Sports Site

Clay Travis’s sports media platform OutKick finished as the “fastest-growing year-over-year in the top 50 sports sites in unique viewers” in February 2023, according Comscore. OutKick says it continues to post substantial increases in unique viewers with a 326% year-over-year growth versus February 2022. Travis says, “We’re continuing our growth trajectory every month and that’s directly correlated with the incredible OutKick talent that drives engaging content every day with personalities who are able to speak their minds.” OutKick also says it saw over 1 million social interactions on Facebook,Twitter, and Instagram, up 258% in February 2023 versus February 2022. Additionally, YouTube Video Views for OutKick attracted 7.1 million views – up 487% from the prior year, according to Shareable.

Industry Views

Monday Memo: Who? When?

By Holland Cooke
Consultant

Does anybody really know what time it is? Does anybody really care? YES.

— Myth: Call letters are less important in PPM markets than in diary markets, where that diary is a memory test.

— Fact: Call letters and timechecks are MORE important in metered markets, because there aren’t enough meters. Every…single…one…matters a LOT. And awareness drives use.

Sure, listeners wear watches, and tote smartphones, and there’s a clock in the dashboard. We’re not timechecking because they don’t know.

— Timechecks help make the station habit-forming. They teach listeners what-we-do-when.

— Timechecks imply that busy people (the ones advertisers want as customers) will be on-time if they listen. “WINS News Time…” on New York’s iconic All-News station sets a tempo.

— And timechecks are local information. Syndicated hosts forced to say “[minutes] before the hour” remind us that they’re somewhere else.

Graphics - Logo

In its 1960s Top 40 heyday, WABC’s promos boasted that more people listened every week “than any other station in North America!” And shortly before his untimely death, retired PD Rick Sklar told me the simple secret of his success.

— He compared the Arbitron ratings diary to “that little blue book you got in school when there was a quiz. There are two questions on the quiz: What did you listen to? And when did you listen?”

— Back then, most stations used turntables, but WABC already played music on carts. And right there, at the end of the song, there was a WABC jingle, and an ear-splitting “DING!” because timechecks were “WABC Chime-Time.”

— So “we gave them the answers to the quiz,” by DJ-proofing the station. Even if the jock was going song-to-song, he had to jump-in and timecheck.

And you are…?

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of the E-book and FREE on-air radio features Inflation Hacks: Save Those Benjamins;” and “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books.  Follow HC on Twitter @HollandCooke

Industry News

Greg Chance Named SVP/Programming for iHeartMedia

iHeartMedia announces that Greg Chance is named SVP of programming for Des Moines, St. Louis, Indianapolis and the North Dakota Area, effective immediately. This group of markets includes more than 20 stations. Chance returns to the radio business and iHeartMedia after having most recently served as vice president for Diamond Oil.  Chance says, “I am profoundly humbled that iHeart would allow me this opportunity. I look forward to reuniting with my past colleagues and meeting new colleagues in the immediate future. This gives me a sense of peace and I’m extremely flattered and grateful. I look forward to diving back into all of these brands and vetting all the new ones. To say that I am excited to return, would be an understatement.”

Industry Views

According to Research…

By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, Sterling on Sunday

Oh, excuse me, hold on. Here it is! The hourly report from quasi research companies or real research companies like Nielsen declaring that radio is just fine, thank you! Massive surveys (choose one) reveal that radio works! Radio appeals to younger demos! Radio moves product! Radio has more listeners in AM drive than the “Tonight Show” has viewers! A landslide of data proves that after 100 years of success, radio is a viable medium.

Crazy stuff.

As both a radio executive and host, I don’t need to know that radio works. I see the sales results from your show and from “Sterling On Sunday.” No advertiser gives us money for the heck of it. The checks clear; there’s your proof. The research that is desperately needed would support innovative, disruptive programming. Radio will grow its place in American media by surprising listeners with new formats, new forms of presentation and things that are… new.

Radio exists today because of innovations like Top 40! Urban! Progressive Rock! AOR! Modern Country! FM Talk! and The Seven-Second Delay!

Today, however, there is nothing harder than selling a radio executive a new idea. Any new idea. It is hard for a very good reason. Radio stations are major investments and failure is expensive. In 1977, the most expensive radio stations in history sold for $11 million. (WMAL/WRQX-FM, Washington DC.) In absolute dollars, experimentation was a minor financial risk. Risk would be manageable if owners had sophisticated research tools to test new ideas.

State-of-the-art new product research is required to take radio safely onto the golden path to innovation. How’s your research and development budget? Oh.

Each television network invests about $100 million a year in developing and testing new shows. Those networks deploy stunning techniques to find and test new ideas. There will be new formats and techniques when the collective “we” is finally convinced that radio is a success. Then our research investments can be focused on cutting-edge product research tools that can guarantee a successful pilot season and future.

Walter Sabo, consultant, can be contacted at Sabo Media: walter@sabomedia.com. Direct phone: 646-678-1110.  Check out www.waltersterlingshow.com. Meet Walter Sabo at TALKERS 2023 on June 2 at Hofstra University.

Industry Views

Monday Memo: Ditch the DJ Voice

By Holland Cooke
Consultant

Tip: If you’re auditioning for voiceover work, call yourself a “voice actor,” not an announcer.

The sound-alike DJ caricature delivery blends-into the blah-blah-blah that advertisers need to cut-through. Which explains why TV and movies actors are heard on so many national TV ads.

Listen carefully. You’ve heard George Clooney for Budweiser, Julia Roberts for Nationwide Insurance, Morgan Freeman for Visa. Tim Allen invites you to “Pure Michigan,” John Goodman pitches Dunkin, and Rashida Jones says fly Southwest. Not on-camera endorsements, unidentified voice-overs, with unaffected delivery. Network radio spots for The Home Depot? Actor John Lucas NAILS ‘em (pun intended).

Listen to the scene-setting voice-overs that “Magnum PI” star Jay Hernandez does within episodes, every bit as intimate as his predecessor Tom Selleck’s were in the 1980s version. Those Florida Orange Juice commercials Selleck V/O’d a while back sounded so effortless.

And maybe that’s the key. Don’t announce-AT-me, just tell me.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of the E-book and FREE on-air radio features Inflation Hacks: Save Those Benjamins;” and “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books.  Follow HC on Twitter @HollandCooke

Industry News

Syndicated Radio Physician Dr. Asa Andrew Expands TV Footprint

Asa Andrew, M.D. – known to his growing audiences on radio and television as Doctor Asa – has just filmed his fifth reality health series. Titled, “Reversed,” the program focuses on the global challenges of diabetes and weight-related issues. Doctor Asa serves as the program’s executive producer as well as one of the lead talents. The latest installment was filmed in Costa Rica and will be released on Discovery later this year. Doctor Asa, in addition to his array of media products and roles, recently signed a deal with Impact Wrestling as a ringside physician “character.” He tells TALKERS, “The word ‘doctor’ is derived from the Latin word for ‘teacher’ and I view my varied roles in talk media as extensions of that concept.”

Pictured at the filming of “Reversed”: Doctor Asa (left) interviewing Tony Jimenez, M.D. (right) a leading cancer doctor. Doctor Asa will be one of 60 talk media speakers at the forthcoming TALKERS 2023 at Hofstra University on Friday, June 2. To register or obtain sponsorship information, call Barbara Kurland at 413-565-5413.