SABO SEZ: A Long History – Do Not Fear AI
By Walter Sabo
a.k.a. Walter Sterling, Host
WPHT, Philadelphia, “Walter Sterling Every Damn Night”
TMN syndicated, “Sterling on Sunday”
Andy Economos, the founder of Radio Computing Systems (RCS), was a leader in bringing digital tech into the radio industry. In 1980, he was leaving his position as head of technology for NBC Inc. to start his own company. I was EVP of the NBC FM stations. Andy and I were walking to lunch, crossing Sixth Avenue at 49th street and he asked me, “Is there any software your radio stations could use?”
I said, “Yes, we could use software that programs music.” He was interested. I said, “When you invent that, NBC will buy your first products.”
Andy went forth and invented “Selector,” the first viable, almost easy-to-understand, user-friendly music programming software. Prior to “Selector,” music was programmed in a wide variety of homemade processes such as rotating songs against back timing photo lab clocks (WABC) to RKO’s “Gold Book” mess requiring jocks to use many colored pens to log off played songs. Or the wooden spike technique: Jocks took the 45s off one spike after it was played and stacked it on a different spike – really.
The adoption of “Selector” didn’t go as planned. First, most of the industry was terrified that what little freedom jocks had to select songs would be lost. My favorite cry from jocks, “But when it’s raining, I’ve got to play a song that sings about rain.”
My hope for computerizing the organization of songs was that it would free up programmers to program! The desired end game was that programmers would have more time to talk with their talent, create bigger promotions and upgrade overall production.
What happened, however, was most programmers devoted more time to programming music! Throughout the country programmers pored over the output from “Selector” and manually, hour by hour by hour and edited every song.
When discussing the virtue of precision music selection, WABC midday talent Ron Lundy said, “It don’t mean nothinnnnn.”
AI is just like “Selector.” First, it strikes fear. But it will be used in every radio station very soon. How it will be used and its impact on you will be different than we can imagine. The more a person learns about AI’s capabilities and how to use its fresh options, the more control they will have of it.
Walter Sabo has been a C-Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General, and many other leading media outlets. His company, HITVIEWS, in 2007, was the first to identify and monetize video influencers. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com.
New York. Bold Gold says WDLA-AM will “broadcast Catskills News Talk, the Voice of Sullivan and the Catskills, a news and talk format featuring ‘Ciliberto & Friends’ with radio legend Paul Ciliberto.” Bold Gold Media NY region general manager Dawn Ciorciari states, “There is something truly special about turning the lights back on for a local radio station. We are beyond excited to bring local radio back to life for the people of Walton and Delaware County; to once again give this community a local voice, a source of connection, and radio stations they can call their own.” 
standard in audio, and it’s an honor to join a brand creatively steeped in sports storytelling. Not unlike the Savannah Bananas, I’m prepared to push the limits of sports talk. I’ll deliver for Jimmy in Tucson, Arizona just as much as Joe in Marshall, Texas. And for every groundbreaking Los Angeles Lakers trade, there’s a Boston College linebacker who survived cancer. You’ll hear the same fire and heart for each. We’re going to create something special; I promise you that.” Cumulus SVP sports/content & audience Bruce Gilbert comments, “Drake represents exactly what we’re building – a modern, interactive sports experience that is driven by personalities and fueled by fans – programming that breaks away from the predictable and formulaic. Drake’s ability to entertain, connect, and innovate makes him the ideal voice for mornings on Westwood One.”
co-host of “The Bottom Line,” beginning Monday (12/8). Brenberg will continue his role with the network co-hosting “The Big Money Show” alongside McDowell, Jackie DeAngelis and Taylor Riggs. Brenberg says, “It’s been great to work with Dagen on ‘The Big Money Show’ and I am excited to join her on ‘The Bottom Line’ where we can continue our conversations surrounding the biggest market movers and business drivers that are impacting Main Street, Wall Street, and everyday Americans.”
grown exponentially in the U.S., so much so that Edison Research just unveiled the results of a new research effort called The Infinite Scroll: A TikTok Report in a recent webinar. Edison says the webinar offered insights into how often U.S. users engage with TikTok, their perceptions of the platform, ad recall on TikTok, if they spend too much time on the platform, and more. 
Christmas Kids,” a Georgia holiday tradition dedicated to fulfilling the Christmas wishes of children in foster care. Clark Howard says, “I am so excited for our 35th year of Clark’s Christmas Kids. I could have never imagined that our generous WSB listeners would take care of over 300,000 children in foster care donating $50 million plus in toys and cash since 1991.”
publication RockTownNow.com. Saga COO Wayne Leland states, “Tom understands what makes local media matter. His role at Harrisonburg Media Group positions us to grow our brands and expand the value we deliver to our listeners, readers, and advertisers. We’re excited to have him leading the team.” Nankival comments, “I am thrilled to rejoin Saga as VP and general manager of the Harrisonburg Media Group, which is a shining star in our company. My job is to keep it performing at a high level and serving the Shen Valley community with unwavering commitment and dedication.”
My introduction to Rush Limbaugh begins in the fall of 1992. I began listening to Rush’s radio show after seeing him campaigning on stage with George H.W. Bush during the 1992 fall presidential election. Bill Clinton would win the election and so would begin the greatest, media political rivalry ever between Rush Limbaugh and Bill Clinton. Rush’s middle America authentic voice was cutting through the mainstream media noise of the day from a generationally unique perspective. He was the perfect counterculture combatant to Bill Clinton’s political philosophy. Being a baby boomer myself and two years younger than Rush, I was immediately hooked on the EIB radio network!
MLB Network analyst, and founder/editor of MLBbro.com – is a finalist for the 2026 National Sports Media Association Hall of Fame Sportswriter (Living category). Winners will be notified the first week of January, and the awards will be presented during the NSMA’s 66th Awards Weekend & National Convention, June 28-29, at Grandover Resort & Spa in Greensboro, North Carolina. Parker says, “It’s an absolute honor to be considered with so many journalism heavyweights.”
FM translators W239CY, Patchogue at 95.9 and W296EK, Brentwood at 107.1 for $500,000 from Cantico Nuevo Ministry. The addition of the three signals will improve news/talk WABC’s coverage in Suffolk County. Red Apple Media will assume operation of the signals under a Local Marketing Agreement. 
from its WXYT-FM, Detroit 97.1 The Ticket – and its deal with Townsquare Media to air the format on Townsquare stations in Michigan. Now, Townsquare is flipping WFGR-FM, Grand Rapids from classic hits to sports talk as “Sports Radio 98.7.” Townsquare Media COO Erik Hellum says, “Townsquare Media is excited to bring such high-caliber, Michigan-focused sports programming to West Michigan. This is a big win for listeners who want strong, local sports conversation without having to rely on national networks.”
purchase up to $185 million in aggregate principal amount of the Existing Notes for up to $111 million in cash and the right to subscribe to purchase up to $60.6 million in aggregate principal amount of newly issued 10.500% First Lien Senior Secured Notes due 2030. As of 5:00 pm ET yesterday (12/1), Urban One received from Eligible Holders valid and unwithdrawn tenders and related Consents, as reported by D.F. King & Co., Inc., representing approximately $450 million in aggregate principal amount of Existing Notes, or approximately 92.2% of the aggregate principal amount of Existing Notes outstanding. 
the company through the end of 2027. As part of the new contract, Sanchez moves to the 6:00 pm to 8:00 pm daypart on news/talk “101.5 FM K-Dawn Las Vegas” airing on KMXB-HD3/K286CS. Sanchez states, “I’m excited to continue to be part of a great media brand like Audacy and I’m very excited to go back home to evenings where it all started for me. This move allows me to continue to grow our Gen-X audience while focusing on continued content creation for our fast-growing social media platforms and new stand-alone videocasts.”
By now, a music station in your market – hopefully in your cluster – is all-Christmas-music-all-the-time, a great perennial franchise.
News Association and he penned a great good-bye letter that’s available on the RTDNA site. 
during its 20th annual Stories of Light fundraising campaign. Zoellner president and general manager Steve Hunter says, “This event is a reminder of what makes Tulsa so special. When you share the stories of these incredible kids and their families, our listeners respond with open hearts. We’re humbled and honored to help Make-A-Wish continue its mission.”
Grand Island. NRG CEO Mary Quass says, “We’re pleased to announce the sale of our 6 radio stations in Central Nebraska to Usher Media LLC, a respected local broadcaster. It’s been a privilege to serve this community with an exceptional team whose passion and commitment have made these stations a vital voice in the Kearney, Hastings and Grand Island markets. We are confident that Usher Media will build on that foundation and continue to serve listeners, advertisers, and the community with excellence.” Usher Media chief Alan Usher comments, “We are excited to announce the acquisition of six radio stations in Central Nebraska. As a locally owned and operated organization, raised in the Tri-Cities, this strategic move underscores our commitment to expanding our media presence while staying deeply connected to our roots. We are committed to being a community leader, championing local projects, and driving community growth. We look forward to providing comprehensive local news, weather, and sports coverage while fostering a vibrant and thriving community for all.”
January 1. Co-president of the Urban One Audio Division Eddie Harrell says, “For more than three decades, Howard has been a steady, visionary leader for our Baltimore cluster. His commitment to excellence, his instinct 
for developing talent, and his deep understanding of this market have strengthened our stations and helped shape the culture of our entire audio division.” Willner began his career with Urban One and transitioned to account executive before rising to national sales manager, general sales manager and ultimately, director of sales. Harrell adds, “Dave has had the benefit of learning the business under Howard’s guidance for many years, and he embodies the forward-thinking leadership we need for the next chapter. I’m confident he will build on Howard’s strong foundation and continue to advance the success of the Baltimore market.” The company says Mazer will work closely with Willner through the end of the year to ensure a smooth and seamless transition.
says, “I’d like to break some news before anybody else can break my news. I’m officially done as the nighttime host at WFAN. It has been four calendar years, Friday was my last nighttime show as the full-time nighttime host. Before anybody else can hijack the story and say I was fired or my contract was up, I wasn’t fired, I’m not quitting, my contract is not up, I’m shifting… I’m making a personal change that was necessary for myself and my family. I just took my son to school, just saw my wife leave for work and got a minute to sit here before the day gets rolling… but breaking news this Monday going into Thanksgiving, I am no longer the full-time nighttime host on WFAN.” In November of 2021, McPherson took over the evening show from longtime WFAN personality Steve Somers. 