Industry News

Fred Toucher Signs Extension with “98.5 The Sports Hub”

WBZ-FM, Boston “98.5 The Sports Hub” morning drive personality Fred Toucher and Beasley Media Group agree to terms on a new, multi-year contract that keeps Toucher at the helm of the morning show “for years to come.” The station says, “Under Toucher’s tenure, the show has been recognized amongim the top sports morning shows in America and has won numerous national industry awards including a Marconi Award. Toucher was a foundational member of the launch of the station in August 2009. Prior to joining the ‘98.5 Sports Hub’ team, he worked at the former legendary rock station, WBCN.” Toucher comments, “I am thrilled to be able to work with my Beasley family over the coming years. I will continue my record of immense competence and brilliance.” Station PD Rick Radzik adds, “Fred has been entertaining ‘Sports Hub’ listeners each morning since 2009 with his compelling viewpoints and opinions on a wide range of topics. We are very pleased that he will continue on with us for years to come.” There’s no mention of morning drive co-host and Toucher’s longtime partner Rich Shertenlieb in the press release and the Boston Globe’s Chad Finn writes about the possibility Shertenlieb will exit the station soon. Read his column here.

Industry News

NAB Announces 2023 Marconi Winners

NAB announced the winners of the 2023 Marconi Awards at last night’s ceremony at NAB Show Newim York. The spoken-word winners included: Legendary Radio Station of the Year – all-news KCBS-AM, San Francisco; Network/Syndicated Personality of the Year – Rich Eisen, Westwood One; Best Podcast of the Year – “The Letter,” KSL-FM, Salt Lake City; News/Talk Station of the Year – WTOP-FM, Washington, DC; and Sports Station of the Year – WBZ-FM, Boston.

Industry News

Newsmax Names McBride Morning Co-Host

Newsmax names Sharla McBride co-host of “Wake Up America” alongside host Rob Finnerty.im McBride most recently served with CBS affiliate WUSA-TV, Washington DC where she served as a news and sports anchor. McBride says, “I am excited to join an incredibly talented team at Newsmax and look forward to bringing Americans the stories that matter each morning. It has been my dream to work for network news, and I feel my 17 years of anchoring experience have prepared me for this new role of co-hosting ‘Wake Up America.’ It’s an absolute honor!”

Industry News

WWO: AM/FM Radio Tops TV Among Persons 18-49

The latest blog post from Cumulus Media | Westwood One’s Audio Active Group features data from Nielsen’s Total Audience Report for Q3 of 2023 that indicates “AM/FM radio’s persons 18-49 average audience is now +5% greater than television.” Other takeaways from the research include: 1) Sinceim 2018, Nielsen’s Total Audience Report reveals the 18-49 weekly reach of live and time-shifted TV has dropped -26%. Over the same period, TV’s daily time spent is down -59%; 2) cord-cutting is a major driver of TV’s audience collapse: The MRI Simmons January 2023 “How Americans Watch TV” report reveals 51% have cut the cord; 3) While a huge number of Americans have abandoned traditional TV for streaming, AM/FM radio remains the dominant audio platform: According to Edison Research’s Q2 2023 “Share of Ear,” AM/FM radio has a massive 69% share of U.S. ad-supported audio. AM/FM radio audience shares are over 17 times larger than ad-supported Pandora and ad-supported Spotify. See the full blog post here.

Industry News

ENCO, Benztown and Compass Partner on SpecAI Service

ENCO joins forces with Benztown and Compass Media Networks to bring its SpecAI ad creation solution to the North American radio broadcast market. The companies say the SpecAI technology can help broadcasters create spec ads for sponsors on demand, alleviating the time, energy, and costs of traditional production methods while accelerating the sales process and time to market. Compass CFO Hiram Lazar says, “AI adoption has swiftly moved forward over the last few months, and as the largest player in spec commercials for over 10 years we recognized it was time to offer an AI solution for our clients. Using Benztown’s libraries, we can now give our clients the option to produce ads with an AI voice or a live voice to customize prerecorded spec commercials.”

Industry News

Outkick Reports Q3 Audience Up 34%

Sports media platform OutKick says that its third quarter audience data from Comscore indicates it had the “highest year-over-year growth amongst its competitive set averaging more than 5 million totalim multiplatform unique visitors, which is up 34% versus 3Q of 2022.” The platform also delivered 67 million total multiplatform minutes and 64 million total multiplatform views. Outkick founder Clay Travis says, “Once again OutKick finishes the quarter with strong numbers that highlight our consistent growth across the platform. Our in-depth and common-sense reporting continue to be the driving force and differentiate us from your standard sport sites.”

Industry News

XDS Service for GCN-Syndicated Shows to End November 1

Talk radio programs syndicated by Burnsville, Minnesota-based Genesis Communications Networks learned this week that XDS satellite delivery service to affiliate stations will not be provided after November 1, 2023. As a full-service radio syndicator, GCN provides affiliate sales, commercial sales,im and satellite delivery of programming. It contracts for that XDS satellite delivery from Westwood One. GCN CEO Ted Anderson tells TALKERS, “We’ve been working with Westwood One for almost 30 years and it appears that we are at an impasse with them contractually going forward. It has been a very positive and productive relationship, but it is time to move on. C-Band is a legacy technology that developed in the earlier days of talk radio but it is no longer a fundamental choice. We intend to provide our hosts and clients with modern, real-time audio with less delays than C-Band.”

Industry News

WVHU-AM, Huntington Parts Ways with Host Tom Roten

Longtime morning drive talk host Tom Roten exits iHeartMedia’s news/talk WVHU-AM, Huntington,im West Virginia. Roten posted the following to social media: “For 22 years, my morning talk radio show was the #1 show in the Huntington, WV market. The most recent ratings period showed the station overall at #5 in the market, #1 for AM stations (highest ever ranking). Unfortunately, iHeart is going in a different direction and I was dismissed. While my future is uncertain, you can still access my podcasts from Spotify and other streaming services.”

Uncategorized

Disney Breaks Out ESPN Revenue

For the first time, Disney is releasing financial data for its ESPN operations in a corporate filing with the Securities and Exchange Commission. Alexandra Canal at Yahoo!Finance writes that ESPN “generated more than $16 billion in revenue and $2.9 billion in operating profit in Disney’s fiscal yearim 2022, which ended on Oct. 1, 2022. The bulk of that revenue and profit came from its domestic business at $14.6 billion and $2.81 billion, respectively.” The filing also shows how important cable television is to ESPN’s bottom line. Canal writes, “The bulk of the sports segment revenue came from affiliate fees at $10.8 billion followed by advertising at $4.4 billion and subscription fees for ESPN+ at $1.1 billion. ESPN typically has the highest carriage fees, or fees pay-TV providers pay to network owners to carry their channels, of all basic cable networks. According to an estimate from SNL Kagan, ESPN charges pay-TV operators $8 to $9 per subscriber.” Read the Yahoo!Finance piece here.

Industry News

Nasdaq Grants Urban One Stay Extension

Urban One Inc is getting the extension of the automatic 15-day stay of suspension from the Nasdaq Stock Market LLC pending a hearing scheduled for November 30 and a final determination regarding the company’s listing status on the exchange. Nasdaq originally notified Urban One of its decision to begin proceedings to potentially delist the company’s securities because it had failed to comply withim listing requirements by not filing quarterly reports with the Securities and Exchange Commission for the first and second quarters of 2023. Urban One has been late with quarterly reports since it discovered problems with its former independent accounting firm’s valuation of its investment interest in MGM National Harbor, which the company sold for cash proceeds of approximately $136.8 million on April 21, 2023. Urban One has since dismissed that accounting firm and hired Ernst & Young LLP as its independent accounting firm. Nasdaq’s granting the stay means that the company’s shares will not be delisted before the outcome of the hearing scheduled for November 30.  Urban One says it anticipates filing the delinquent reports prior to that date.

Industry News

Mark Wainwright: The Greatest Home Run

im“A sports moment for the ages, a botched radio call, a live broadcast believed lost forever… then miraculously rediscovered. What a story!” October 13, 2023 is the 63rd anniversary of Pittsburgh Pirates second baseman Bill Mazeroski’s unlikely World Series-winning home run that lifted the team over the heavily favored New York Yankees in the 1960 championship. Today, veteran radio performer and voiceover artist Mark Wainwright presents the story – and the stories behind the story – of “the greatest home run,” broadcasting legend Chuck Thompson’s uncharacteristic radio flubs, and how the video & audio of the series that was thought to be lost forever was found! Read Mark Wainwright’s story here.

Industry Views

Pending Business: When it Matters Most

By Steve Lapa
Lapcom Communications Corp
President

imIt may seem impossible, but you need to stay in your lane.

As we live through another dark chapter in world history, staying focused on what we do in sales and marketing will be a nearly impossible challenge. We live in a 24/7, always-on world constantly updating everything from everywhere.

As we work on the sales, marketing and management side, the news/talk and information programming side are in hyper mode logging on, weighing in, competing to never miss a beat. I remember when time stood still as the events of 9/11 shocked the world and time stood still. Talk radio hosts, producers and news departments tried their best to digest the events and offer some level of understanding to a listening audience. For the first time ever, the mainland of the United States of America had been attacked.

And here we are, frozen again. This time the events unfolded halfway around the world. Once again shock, unspeakable actions, thousands of innocent deaths, massive destruction. If you have been doing this long enough, we do have some level of experience with shocking events.

Once again, our talk radio hosts, producers and news teams will be a go-to source for millions of listeners across the country. How do we stay focused, selling, marketing, prospecting as local communities react to all this that is unfolding halfway around the world?

— Our thoughts and prayers are with those in harm’s way. As difficult as it may be, try and keep the opinionated politics away from your sales process.

— Keep the conversation neutral. A challenge for sure. If you are prepared there’s always positive to bring to your sales call.

— The calendar never quits. Halloween, Thanksgiving, Christmas, New Year’s, are all around the corner and with that a last-minute marketing opportunity.

— Why are 66% of the U.S. adults over 40 overweight?  Blame the men, we always skew those numbers. Just helping with a little small talk …

As challenging as the next few days and weeks may become, your news/talk radio station will become an important resource for adults on the go who need to know. As you formulate your presentations, stay focused on the unique benefits only your radio station’s lineup can deliver in times of crisis. Your on-air talent have earned the trust of the audience the old-fashioned way…. by being there when it mattered most.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry Views

Monday Memo: What Aren’t You?

By Holland Cooke
Consultant

imThanks to those who sent comments on last week’s column “Gradually, they know you,” which recommended brevity in explaining to listeners who you are.

Equally important: Clarity that you’re NOT what listeners DON’T want. If you’re a host or programmer, you want to understand listener turn-offs as well as Viking Riverboat Cruise Lines seems to know their prospects.

Promising that “We do not try to be all things to all people,” the Viking brochure promises:

im

No children under 18.

No casinos.

No nickel and diming.

No charge for Wi-Fi.

No charge for beer & wine at lunch & dinner.

No umbrella drinks.

No photography sales.

No art auctions.

No inside staterooms.

No smoking.

No waiting in lines.

No format lights, butlers or white gloves.

And the brochure details an “Environmentally Considerate” culture “reducing impact through design & technology,” i.e., solar panels, recycling & waste management, etc.

With SO many audio competitors, we can’t risk ambiguity.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Confidential: Negotiation Checklist for Weekend Talk Radio;” and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins.” Follow HC on Twitter @HollandCooke

Features

The Greatest Home Run

A sports moment for the ages, a botched radio call, a live broadcast believed lost forever… then miraculously rediscovered. What a story!

By Mark Wainwright

imThe History Channel calls it “The Most Dramatic Home Run in World Series History.” ESPN has often described it as the greatest home run of all time. To this day, it is the only World Series Game 7 walk-off home run.

Long-time baseball fans know the basic facts: On October 13, 1960, Bill Mazeroski of the Pittsburgh Pirates hit a line drive over the left field wall at Pittsburgh’s Forbes Field to win the World Series for the Pirates.

This was an iconic moment in baseball history, and an iconic moment in baseball broadcasting history, as well … although the Hall of Fame broadcaster who described the moment for the national radio audience probably wished he could have done a second take!

im

Above: Bill Mazeroski crosses the plate for the Game 7 victory! (photo courtesy YouTube)

It was a dramatic finish to an astonishing World Series, but as often happens, the backstory of that moment and how it was broadcast– and everything that led up to it – has been largely forgotten. As we follow this year’s MLB playoffs (while taking note of the anniversary), it’s worthwhile to look back at an earlier, very different era of post-season baseball…

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The 1960 World Series opponents could hardly have been more different. The New York Yankees of that era were a machine, and the 1960 team easily dominated the American League on their way to the pennant. In contrast, the Pittsburgh Pirates were a surprise. The Pirates had not been to the Series since 1927, they were coming off a mediocre 1959 season, and expectations were low… but they got off to a good start and managed to keep it going. With timely pitching, clutch hitting, lucky breaks, and a never-say-die attitude (21 of their 95 wins came in their final at-bat), the Pirates claimed the National League pennant. The Yankees were studs, while the Pirates were scrappers, and the first six games of the Series reflected the character and personality of the respective teams.

In their three wins, the Yankee sluggers clobbered Pittsburgh pitchers for 38 runs. Yet, the Pirates managed to hang on, squeezing out three close victories in response. It all came down to Game 7 at Forbes Field on the afternoon of Thursday, October 13. Not only were there multiple Hall-of-Famers on the field and in the dugouts, there were Hall-of-Famers in both the TV and radio broadcast booths:

NBC’s national TV broadcast (in “Living Color!”) was handled by Yankees announcer Mel Allen and the Pirates’ Bob Prince, while NBC’s national radio broadcast was called by the Chicago Cubs’ Jack Quinlan, and Chuck Thompson, the play-by-play voice of the Washington Senators… wait, what? The Washington Senators? Wasn’t Chuck Thompson the voice of the Baltimore Orioles forever? For most of his career, yes… but Thompson was caught in a business dispute between the Baltimore brewery that owned the Orioles and the Baltimore brewery that owned his broadcasting contract, so Chuck wound up in Washington for a while (alas, as so often happens in life, it was a battle between money and beer, and money won out).

Game 7 combined and concentrated all the craziness of the previous six. Both pitching staffs were tired, and the hitters took advantage; it is the only game in World Series history where no pitcher from either team recorded even a single strikeout. The Pirates jumped out to an early 2-0 lead, but the New York offense awakened and the Yankees took a 7-4 lead into the bottom of the eighth inning. That’s when things really started to get strange…

In the Pittsburgh half of the 8th, it appeared a routine ground ball would start a double-play and stall a potential Pittsburgh rally… but the ball took a bad hop and hit Yankee shortstop (and later, Hall of Fame broadcaster) Tony Kubek in the throat. He got up bleeding and gasping for air, and was taken to the hospital with bruised vocal cords and a swollen trachea.The injury didn’t damage Kubek’s future career, but it kept the Pirates alive, and they followed with five runs to take a 9-7 lead into the 9th inning. Just three outs away, and yet…

The Yankees scored two runs to tie it at 9-9. The tying run was another odd play; a hard shot toward first base looked like a game-ending (and Series-ending) double play, but Pittsburgh first baseman Rocky Nelson took the easy out at first… which turned the play into a fielders’ choice. Mickey Mantle (the runner already on first) dove back to base and avoided the tag, which gave the Yankee runner on third the opportunity to tie it up. The Yankee inning ended with a routine ground out, so it all came down to the bottom of the 9th.

New York manager Casey Stengel left Ralph Terry in to pitch the 9th, with 15-game-winner Art Ditmar warming in the bullpen, if needed. Second baseman Bill Mazeroski would lead off the inning for the Pirates. Mazeroski was much better known for his outstanding glove work than his hitting, but he had one of the Pirates’ hottest bats late in the season, and it paid off.

Ball one, high. Catcher Johnny Blanchard went to the mound to briefly confer with Terry. Up in the radio booth, Chuck Thompson was obviously caught up in the excitement of the moment and everything leading up to it:

“Well, a little while ago, when we mentioned that this one, in typical fashion, was going right to the wire, little did we know…”

Then, at 3:36 pm, the 1-0 pitch, and…

“Art Ditmar throws…”

(Chuck, no! Ditmar’s still in the bullpen! Terry’s pitching!)

Thompson called the following moments superbly when Mazeroski connected and the ball sailed over the wall at the 406’ mark. Pandemonium ensued as Mazeroski quickly rounded the bases. Fans poured onto the field; it looked like half of Pittsburgh was poised to welcome him at home plate.

Unfortunately, Thompson committed another gaffe in the midst of the uproar:

“Ladies and gentlemen, Mazeroski has hit a one-nothing pitch over the left field fence at Forbes Field to win the 1960 World Series for the Pittsburgh Pirates by a score of ten to nothing!”

(Chuck, no! Look at the scoreboard! Look at your scorecard!)

…to his credit, he corrected himself moments later.

As both a long-time broadcaster and a Baltimore native – someone who heard Chuck Thompson broadcast countless games for the Baltimore Orioles and the Baltimore Colts of the NFL – it’s bizarre to hear Thompson commit these gaffes. Chuck Thompson did NOT make mistakes like this; he just didn’t. In his 1996 autobiography, he called it “easily the most embarrassing moment of my career behind the microphone.” His flawed moment did not derail a stellar career. In 1993, he received the Ford C. Frick broadcasting award from the Baseball Hall of Fame, and his name is honored in Cooperstown alongside the greats of the sport.

There’s a YouTube link, of course. Whoever produced it did a nice job of capturing this iconic event in sports history. You’ll hear Chuck Thompson’s “flawed but endearing” (as Wikipedia describes it) radio call of the homer, combined with the actual broadcast video. Although the audio portion switches over to Mel Allen’s TV call toward the conclusion, this minor deviation from the archived radio recording does nothing to spoil the drama and excitement. And by the way… the story behind how and why the Game 7 telecast was preserved is amazing enough on its own. So stay tuned for our post-game wrap-up!

The Greatest Home Run!

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EPILOGUE

Although NBC videotaped all seven games (in “Living Color!”), those recordings soon disappeared. As I’ve mentioned in previous articles, videotape was very expensive back then, the reels were cumbersome, and storage was an issue. Thus, networks often re-used the tapes for various purposes, wiping everything that was recorded previously. Countless hours of television history have been lost due to this practice. So why did the entire TV broadcast of Game 7 survive intact (at least in black-and-white)?

You can thank Hollywood singing star Bing Crosby. Bing held an ownership interest in the Pirates then and was a huge fan, but he was oddly superstitious about things. He believed that watching the game on television would jinx the team, and showing up at Forbes Field would have been even worse. So he and his wife took off for a brief vacation in France, where he listened to the broadcast on shortwave radio. However…

Crosby had a close relationship with Ampex (including a financial interest), and he asked the folks at Ampex to record the game so he could watch it upon his return (but only if the Pirates won!). It’s not clear whether they taped it and transferred it to kinescope film or if they filmed a kinescope directly from the live broadcast. In any event, a black-and-white kinescope was saved and presented to Crosby. Presumably, Bing enjoyed viewing it and subsequently stashed it in his basement – where it remained untouched for forty-nine years!

In 2009, long after Crosby’s death, Robert Bader – an executive from Bing Crosby Enterprises – was going through materials at Crosby’s former home in Hillsborough, California. He was looking for any useful recorded video that could be transferred to DVD and marketed, and he stumbled onto the five-reel set in Bing’s wine cellar! It is the only known copy of the historic game. The reels were preserved and digitized, and later broadcast as part of several retrospectives covering the 1960 World Series and Game 7 specifically.

So… what’s mellowing in your wine cellar?

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Mark Wainwright is a veteran radio performer and voiceover artist who has spent decades working as a disc jockey, talk show host, and morning personality at well-known radio stations throughout the United States. He was most recently the morning host at WSYR in Syracuse, New York. Mark can be reached through his LinkedIn page or at: markwainwright@earthlink.net

 

Industry News

NYTimes: Radio Preferred Medium for Many in India

A piece in The New York Times by Karan Deep Singh that explores how radio is used by women in rural India to learn and to communicate shows just how important the medium is to many people in the world’s most populous country. The piece focuses on the community radio station “Alfaz-e-Mewat,” – the voice of the Mewati people. Singh notes that “even in a digital era, radio remains the preferred medium for millions of Indians.” Of the radio station he writes, “Its listeners are the million or so people of Nuh, a rural, agrarian district in the foothills of the Aravali mountains in the northern Indian state of Haryana. In this region — which has some of the country’s lowest female literacy rates, where early marriages are common and where violence against women is the norm — the station is the voice of change.” TALKERS founder Michael Harrison, who was recently appointed by UNESCO as executive advisor to the United Nations celebration of World Radio Day on February 13, 2024, states, “This story illustrates just how important the medium of on-air radio is to millions of people around the world. Not only for its accessibility in the many places on Earth, including the United States, that are not fully digitized – but as a grassroots weapon against poverty and injustice in all their many forms. What could be more important?” Read the Times piece here.

Industry News

WMAX-FM, Grand Rapids Adds FOX Sports Radio

iHeartMedia’s sports talk WMAX-FM, Grand Rapids “96.1 The Game” switches national sports programming from ESPN Radio to FOX Sports Radio using the network’s shows to fill out itsim programming schedule from 9:00 am on. The local “X’s and Bro’s” morning drive show continues to air from 6:00 am to 9:00 am. iHeartMedia Grand Rapids SVP of programming Dave Taft says, “We’re thrilled to now have the FOX Sports Radio lineup on ‘96.1 The Game.’ This addition, along with local sports coverage, play-by-play and the Michigan Sports Network, will continue our position as the broadcast sports leader in West Michigan.”

Ratings Takeaways

September 2023 PPM Ratings Takeaways – Part Four

imSeptember 2023 PPM Data – Information for the September 2023 survey period has been released for Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford.

Nielsen Audio’s September 2023 sweep covered August 17 – September 13.

TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are August 2023 – September 2023 (6+).

Note: The NFL season began September 7 – applicable flagships are bolded. 

AUSTIN

News/Talk: Waterloo Media Group’s KLBJ-AM “News Radio” 3.3 – 3.4, +.1, #12 to #10

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: University of Texas’ KUT 6.1 – 5.3, -.8, repeats in third-place

Number One 6+: Waterloo Media Group adult hits KBPA, ninth month in succession, 9.7 – 9.6, -.1

Largest 6+ August 2023 – September 2023 Increase: triple A KUTX (+.8)

Largest 6+ August 2023 – September 2023 Decrease: public radio news/talk KUT (-.8) 

RALEIGH

News/Talk: iHeartMedia’s WTKK “106.1 FM Talk” 9.2 – 9.4, +.2, repeats in the runner-up slot

News: Capitol Broadcasting-owned WRAL-HD3 “WRAL News+” .1 – .3, +.2, #16 to #15

Sports Talk: Capitol Broadcasting’s WCMC-FM “99.9 FM The Fan” 2.3 – 3.1, +.8, ninth to eighth

Public Radio News/Talk: University of North Carolina at Chapel Hill-owned WUNC 9.5 – 9.1, -.4, first to third

Number One 6+: Urban One urban AC WFXC, first month, 8.5 – 10.1, +1.6

Largest 6+ August 2023 – September 2023 Increase: adult contemporary WRAL (+1.8)

Largest 6+ August 2023 – September 2023 Decrease: urban contemporary WQOK (-2.2)**

*Represents the largest August 2023 – September 2023 decrease (6+) of any station in all 48 PPM-markets

INDIANAPOLIS

News/Talk: Urban One’s WIBC “93.1 FM Indy’s Mobile News” 6.0 – 6.1, +.1, repeats in fourth-place

News: None in the top twenty

Sports Talk: Urban One-owned WIBC-HD2 “The Fan” (Colts) 2.8 – 3.5, +.7, #15 to #13

Public Radio News/Talk: Metropolitan Indianapolis Public Broadcasting’s WFYI 6.3 – 6.4, +.1, third straight month in third-place

Number One 6+: Urban One adult contemporary WYXB, first month, 6.9 – 8.2, +1.3

Largest 6+ August 2023 – September 2023 Increase: adult contemporary WYXB (+1.3)

Largest 6+ August 2023 – September 2023 Decrease: hot AC WNTR (-1.0)

MILWAUKEE 

News/Talk: Good Karma Brands-owned WTMJ “Wisconsin’s Radio Station” (Brewers) 8.7 – 9.8, +1.1, third to first 

iHeartMedia’s WISN “News Talk 1130” 10.7 – 9.6, -1.1, first to second

News: None in the top twenty

Sports Talk: iHeartMedia’s WRNW “97.3 The Game” (Green Bay Packers) 1.4 – 2.4, +1.0, #17 to #13

Good Karma Brands-owned WKTI “ESPN Milwaukee” steady at 1.0, #19 to #18

Public Radio News/Talk: University of Wisconsin-owned WUWM 2.5 – 2.4, -.1, #14 to #13

Wisconsin Educational Communications Board’s WHAD 1.7 – 2.1, +.4, fifth straight month at #16

Number One 6+: news/talk WTMJ, first month, 8.7 – 9.8, +1.1

Largest 6+ August 2023 – September 2023 Increase: news/talk WTMJ (+1.1)

Largest 6+ August 2023 – September 2023 Decrease: news/talk WISN (-1.1)

NASHVILLE

News/Talk: Cumulus Media’s WWTN “Super Talk 99.7” 5.8 – 6.1, +.3, fifth to fourth

iHeartMedia-owned WLAC “Talk Radio 1510” .9 – 1.1, +.2, #21 to #19

News: None in the top twenty

Sports Talk: Cumulus Media’s WGFX “104.5 The Zone” (Tennessee Titans) 4.8 – 7.2, +2.4, eighth to third    

Cromwell Radio Group-owned WPRT “102.5 The Game” 1.6 – 1.4, -.2, repeats at #17

Public Radio News/Talk: Nashville Public Radio’s WPLN-FM 4.2 – 5.5, +1.3, #11 to #6

Number One 6+: Midwest Communications adult contemporary WJXA, eighth month in succession, 10.3 – 9.3, -1.0

Largest 6+ August 2023 – September 2023 Increase: sports talk WGFX (+2.4)**

Largest 6+ August 2023 – September 2023 Decrease: country WSM-FM (-2.0)

**Represents a tie for the largest August 2023 – September 2023 increase (6+) of any station in all 48 PPM-markets

PROVIDENCE

News/Talk: Cumulus Media’s WPRO-AM & WEAN “News Talk 630 AM & 99.7 FM” 6.8 – 6.1, -.7, fifth to sixth

iHeartMedia-owned WHJJ “News Radio 920” .4 – .3, -.1, third straight month at #18

News: None in the top twenty

Sports Talk: Beasley Media Group-owned WBZ-FM “98.5 The Sports Hub” 2.6 – 3.3, +.7, anchored in eighth-place for the twelfth consecutive month

Audacy’s WVEI “Sports Radio 103.7” 2.6 – 2.3, -.3, eighth to tenth

Public Radio News/Talk: WGBH Educational Foundation-owned WGBH 2.0 – 1.9, -.1, #11 to #12

Rhode Island Public Radio’s WNPN 1.4 – 1.5, +.1, fifth straight month at #14

WGBH Educational Foundation-owned WCAI .1, #19 (did not appear in August 2023)

Number One 6+: Cumulus Media adult contemporary WWLI, third month in a row, 9.7 – 10.9, +1.2

Largest 6+ August 2023 – September 2023 Increase: country WCTK (+1.7)

Largest 6+ August 2023 – September 2023 Decrease: news/talk WPRO-AM (-.7)

NORFOLK

News/Talk: Sinclair’s WNIS “News Talk AM 790” 3.1 – 3.5, +.4, fifth consecutive month at #11

News: None in the top twenty

Sports Talk: Max Broadcast Group-owned WVSP “Sports Radio 94.1 ESPN” 2.6 – 2.7, +.1, #14 to #13

Public Radio News/Talk: None in the top twenty

Number One 6+: Audacy urban AC WVKL, eighth straight month, 11.3 – 10.2, -1.1

Largest 6+ August 2023 – September 2023 Increase: rhythmic CHR WNVZ (+.7)

Largest 6+ August 2023 – September 2023 Decrease: country WUSH (-1.2)

JACKSONVILLE

News/Talk: Cox Media Group’s WOKV-FM “104.5 Jacksonville’s News & Talk” 6.5 – 8.2, +1.7, fifth to third

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: WJCT, Inc.’s WJCT 3.2 – 2.6, -.6, repeats at #12

Number One 6+: Cox Media Group classic hits-oldies WJGL, first month, 9.1 – 10.6, +1.5

Largest 6+ August 2023 – September 2023 Increase: news/talk WOKV-FM (+1.7)

Largest 6+ August 2023 – September 2023 Decrease: rock WWJK (-1.1)

WEST PALM BEACH

News/Talk: iHeartMedia’s WZZR “92.1 Real Radio” 1.8 – 1.9, +.1, repeats in tenth-place

Hubbard Broadcasting-owned WFTL “News Talk 850” 1.6 -1.8, +.2, repeats at #12

WZZR cluster-mate WJNO “News Radio 1290” 1.3 – 1.1, -.2, third straight month at #14

News: None in the top twenty

Sports Talk: iHeartMedia-owned WBZT “Sports Radio 1230 The Gambler” steady at .2, #20 to #19

Hubbard Broadcasting’s WMEN “Fox Sports 640 AM South Florida” .4 – .2, -.2, #18 to #19

Public Radio News/Talk: Dade County School Board’s WLRN 2.3 – 2.6, +.3, ninth to eighth

Number One 6+: Hubbard Broadcasting classic hits-oldies WEAT, third month in a row, 9.2 – 7.9, -1.3

Largest 6+ August 2023 – September 2023 Increase: hot AC WRMF (+1.3)

Largest 6+ August 2023 – September 2023 Decrease: classic hits-oldies WEAT (-1.3)

GREENSBORO

News/Talk: iHeartMedia’s WPTI “News Talk 94.5” 4.7 – 4.5, -.2, locked in eighth-place for the eleventh straight month

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Wake Forest University’s WFDD 2.8 – 3.5, +.7, repeats in ninth-place

University of North Carolina at Chapel Hill-owned WUNC flat at 1.4, sixth straight month at #13

Number One 6+: Audacy urban AC WQMG, first month, 11.2 – 13.6, +2.4

Largest 6+ August 2023 – September 2023 Increase: urban AC WQMG (+2.4)**

Largest 6+ August 2023 – September 2023 Decrease: country WPAW (-1.2)

**Represents a tie for the largest August 2023 – September 2023 increase (6+) of any station in all 48 PPM-markets

MEMPHIS

News/Talk: iHeartMedia’s WREC “News Talk 600 AM” 2.0 – 2.1, +.1, repeats in ninth-place

Starnes Media Group-owned KWAM “News Talk Memphis The Mighty 990” .2 – .4, +.2, #15 to #13

News: None in the top twenty

Sports Talk: Audacy’s WMFS “Sports Radio 92.9” 2.8 – 2.4, -.4, seventh to eighth

Public Radio News/Talk: Mid-South Public Communications-owned WKNO 1.8 – 1.7, -.1, #10 to #11

Number One 6+: iHeartMedia urban AC KJMS, seventh straight month, 12.9 – 11.8, -1.1

Largest 6+ August 2023 – September 2023 Increase: urban contemporary WHRK and CHR WEGR (+1.5)

Largest 6+ August 2023 – September 2023 Decrease: adult contemporary WRVR (-1.7)

HARTFORD

News/Talk: Audacy’s WTIC-AM “News Talk 1080” 4.8 – 5.2, +.4, seventh to sixth

Red Wolf Broadcasting-owned WDRC-AM “The Talk of Connecticut” 1.5 – 2.3, +.8, #14 to #12

WTIC-AM’s internet stream flat at .8, third straight month at #17

News: None in the top twenty

Sports Talk: iHeartMedia’s WUCS “97.9 ESPN” 1.3 – 1.7, +.4, repeats at #15

Public Radio News/Talk: Connecticut Educational Communications-owned WNPR 4.0 – 3.7, -.3, repeats in ninth-place

New England Public Media’s WFCR flat at .6, fourth straight month at #18

Number One 6+: Audacy adult contemporary WRCH, 44th month in a row, 10.1 – 10.5, +.4

Largest 6+ August 2023 – September 2023 Increase: news/talk WDRC-AM (+.8)

Largest 6+ August 2023 – September 2023 Decrease: country WWYZ (-1.1)

Email Mike Kinosian at Mike.Kinosian@gmail.com.

Ratings Takeaways

September 2023 PPM Ratings Takeaways – Part Three

imSeptember 2023 PPM Data – Information for the September 2023 ratings period has been released for Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus.

Nielsen Audio’s September 2023 sweep covered August 17 – September 13.

TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are August 2023 – September 2023 (6+).

Note: The NFL season began September 7 – flagships are bolded, where applicable.

PORTLAND

News/Talk: Alpha Media’s KXL “FM 101 News” flat at 6.7, repeats in third-place

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Oregon Public Broadcasting’s KOPB 6.1 – 6.3, +.2, repeats in fourth-place

KOPB’s internet stream 1.7 – 20, +.3, #20 to #18

Number One 6+: iHeartMedia classic hits-oldies KLTH, first month, 8.7 – 8.5, -.2

Largest 6+ August 2023 – September 2023 Increase: triple A KINK and hot AC KRSK (+.8)

Largest 6+ August 2023 – September 2023 Decrease: adult contemporary KKCW (-2.0)*

*Represents the largest August 2023 – September 2023 decrease (6+) of any station from these 12 PPM-markets

CHARLOTTE

News/Talk: Urban One-owned WBT-AM & WBT-FM “Charlotte’s News Talk” 6.4 – 5.2, -1.2, third to fifth

News: None in the top twenty

Sports Talk: Urban One’s WFNZ-FM “Sports Radio 92.7” 1.8 – 2.4, +.6, #16 to #14

Public Radio News/Talk: University Radio Foundation’s WFAE 4.6 – 5.2, +.6, sixth to fifth

South Carolina Educational Television Commission-owned WNSC .5 – 1.0, +.5, #20 to #18

Number One 6+: Beasley Media Group country WSOC, first month, 7.2 – 7.4, +.2

Largest 6+ August 2023 – September 2023 Increase: sports talk WFNZ and public radio news/talk WFAE (+.6)

Largest 6+ August 2023 – September 2023 Decrease: news/talk WBT-AM & WBT-FM (-1.2) 

SAN ANTONIO

News/Talk:  iHeartMedia’s WOAI “News Radio 1200” 2.4 – 2.6, +.2, #17 to #15

Alpha Media-owned KTSA “Stay Connected” 2.6 – 2.2, -.4, #15 to #19

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: None in the top twenty

Number One 6+: Cox Media Group classic hits-oldies KONO-FM, ninth consecutive month, 8.6 – 7.1, -1.5

Largest 6+ August 2023 – September 2023 Increase: classic rock KTKX (+.6)

Largest 6+ August 2023 – September 2023 Decrease: classic hits-oldies KONO-FM (-1.5)

SACRAMENTO

News/Talk: iHeartMedia-owned KFBK-AM & KFBK-FM “News 1530 AM & 93.1 FM” 9.7 – 10.1, +.4, #1

KFBK-AM & KFBK-FM cluster-mate KSTE-AM “Talk 650” 3.7 – 3.3, -.4, #10 to #12

News: None in the top twenty

Sports Talk: Bonneville-owned KHTK “Sacramento Sports 1140” .8 – 1.1, +.3, #24 to #20

Public Radio News/Talk: Capital Public Radio-owned KXJZ 2.3 – 1.9, -.4, #14 to #15

Number One 6+: iHeartMedia news/talk KFBK-AM & KFBK-FM, third month in a row, 9.7 – 10.1, +.4

Largest 6+ August 2023 – September 2023 Increase: urban-rhythmic oldies KHYL (+1.3)

Largest 6+ August 2023 – September 2023 Decrease: adult contemporary KBEB (-1.0)

PITTSBURGH

News/Talk: Audacy’s KDKA-AM “News Radio 1020 AM” 3.8 – 4.0, +.2, #10 (third straight month)

News: None in the top twenty

Sports Talk: Audacy-owned KDKA-FM “93.7 The Fan All Sports All The Time” (Pirates) 6.8 – 7.9, +1.1, fourth to third

Public Radio News/Talk: Pittsburgh Community Broadcasting’s WESA 4.6 – 4.1, -.5, repeats in eighth-place

Number One 6+: iHeartMedia classic hits-oldies WWSW, tenth month in a row, 11.4 – 11.2, -.2

Largest 6+ August 2023 – September 2023 Increase: sports talk KDKA-FM (+1.1)

Largest 6+ August 2023 – September 2023 Decrease: public radio news/talk WESA and classical WQED (-.5)

SALT LAKE CITY

News/Talk: Bonneville-owned KSL “News Radio 102.7 FM & 1160 AM” 4.9 – 5.2, +.3, repeats in fifth-place

iHeartMedia’s KNRS-AM & KNRS-FM “Talk Radio” 3.4 – 4.0, +.6, #11 to #9

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: University of Utah’s KUER 2.6 – 2.5, -.1, repeats at #17

Number One 6+: Bonneville adult contemporary KSFI, eleventh straight month, 10.8 – 10.3, -.5

Largest 6+ August 2023 – September 2023 Increase: rock KBER (+1.2)

Largest 6+ August 2023 – September 2023 Decrease: hot AC KJMY (-1.0) 

LAS VEGAS

News/Talk: Audacy-owned KMXB-HD3 “101.5 K-Dawn The Talk Of Las Vegas” 1.1 – 1.9, +.8, #26 to #18

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: None in the top twenty

Number One 6+: iHeartMedia adult contemporary KSNE, third month in succession, 9.3 – 9.5, +.2

Largest 6+ August 2023 – September 2023 Increase: Spanish adult hits KWID and classic rock KXPT (+1.8)

Largest 6+ August 2023 – September 2023 Decrease: CHR KLUC (-1.2)

ORLANDO

News/Talk: iHeartMedia’s WTKS “Real Radio 104.1” 4.4 – 4.6, +.2, seventh to eighth

Cox Media Group-owned WDBO “Orlando’s News Talk” steady at 3.4, #13 to #12

News: None in the top twenty

Sports Talk: iHeartMedia’s WYGM “96.9 The Game” 1.4 – 1.1, -.3, #18 to #20

Public Radio News/Talk: Community Connections-owned WMFE 2.9 – 2.4, -.5, #14 to #15

Number One 6+: iHeartMedia adult contemporary WMGF, fourth consecutive month, 9.1 – 10.1, +1.0

Largest 6+ August 2023 – September 2023 Increase: Spanish tropical WRUM (+1.4)

Largest 6+ August 2023 – September 2023 Decrease: alternative WQMP (-1.0)

CINCINNATI

News/Talk: iHeartMedia-owned WLW “700 Cincinnati’s News Radio” (Reds, Bengals) 14.0 – 13.9, -.1, #1

WLW’s cluster-mate WKRC “55 KRC The Talk Station” 4.4 – 4.6, +.2, repeats in sixth-place

News: None in the top twenty

Sports Talk: iHeartMedia’s WCKY “ESPN 1530” (Bengals) 1.2 – 1.6, +.4, #20 to #18

Public Radio News/Talk: Cincinnati Public Radio’s WVXU 4.0 – 3.6, -.4, eighth to ninth

Number One 6+: news/talk WLW, 20th consecutive month, 14.0 – 13.9, -.1

Largest 6+ August 2023 – September 2023 Increase: rock WEBN (+1.2)

Largest 6+ August 2023 – September 2023 Decrease: rhythmic hot AC WREW (-.9)

CLEVELAND

News/Talk: iHeartMedia’s WTAM “News Radio 1100” (Guardians) 5.5 – 6.1, +.6, eighth to seventh

News: None in the top twenty

Sports Talk: Audacy’s WKRK “Sports Radio 92.3 The Fan” (Browns) 4.0 – 5.1, +1.1, #11 to #10

WKRK’s internet stream .5 – .8, +.3, #18 to #17

iHeartMedia-owned WARF “Fox Sports 1350 AM The Gambler” .2 – .3, +.1, repeats at #20

Public Radio News/Talk: Kent State University’s WKSU 5.2 – 4.9, -.3, #9 to #11

Number One 6+: iHeartMedia classic hits-oldies WMJI, eleventh month in a row, 10.5 – 11.8, +1.3

Largest 6+ August 2023 – September 2023 Increase: classic hits-oldies WMJI +1.3)

Largest 6+ August 2023 – September 2023 Decrease: rock WMMS (-1.1)

KANSAS CITY

News/Talk: Audacy-owned KMBZ-FM “98.1 FM News, Traffic, Weather” flat at 5.1, third to fourth

KMBZ-FM cluster-mate KMBZ-AM “Talk 980 AM” 1.3 – 1.2, -.1, repeats at #19

Cumulus Media’s KCMO-AM “Talk Radio 710 AM” unchanged at 1.0, #22 to #20

News: None in the top twenty

Sports Talk: Audacy’s KCSP “Sports Radio 610 Our Teams, Our Town” (Royals) 2.7 – 3.1, +.4, #13 (third successive month)

Public Radio News/Talk: University of Missouri-owned KCUR 3.5 – 3.2, -.3, #10 to #12

Number One 6+: Cumulus Media classic hits-oldies KCMO-FM, second straight month, 10.6 – 9.8, -.8

Largest 6+ August 2023 – September 2023 Increase: contemporary Christian KJNW (+.7)

Largest 6+ August 2023 – September 2023 Decrease: country KBEQ (-1.1)

COLUMBUS

News/Talk: iHeartMedia-owned WTVN “News Radio 610” 7.4 – 7.3, -.1, second to fourth    

News: None in the top twenty

Sports Talk: Tegna-owned WBNS-FM “97.1 FM The Fan” 5.6 – 7.9, +2.3, fifth to second

Public Radio News/Talk: Ohio State University’s WOSU 4.4 – 4.5, +.1, ninth to eighth

Number One 6+: iHeartMedia country WCOL, eleventh straight month, 10.4 – 9.8, -.6

Largest 6+ August 2023 – September 2023 Increase: sports talk WBNS-FM (+2.3)**

Largest 6+ August 2023 – September 2023 Decrease: adult contemporary WSNY (-.9)

**Represents the largest August 2023 – September 2023 increase (6+) of any station from the 36 PPM-markets analyzed thus far

Up next: September 2023 overviews for Austin; Raleigh; Indianapolis; Milwaukee; Nashville; Providence; Norfolk; Jacksonville; West Palm Beach; Greensboro; Memphis; and Hartford.

Email Mike Kinosian at Mike.Kinosian@gmail.com.  

Industry News

77WABC Pays Tribute to Bernard McGuirk

im

During an extended edition of the “Sid & Friends in the Morning Show,” 77WABC, New York honored the memory of morning personality Bernard McGuirk, who passed away on this day last year from prostate cancer. He and Sid Rosenberg had hosted the show since April of 2018. McGuirk served for years as the executive producer and cast member of the “Imus in the Morning” show. On today’s show, Sid Rosenberg was joined by several of McGuirk’s colleagues, including Warner Wolf and Connell McShane, both of whom did news on the Imus Show, and Carley Shimkus, who was a contributor. Rosenberg says, “I am so grateful to have known and worked with Bernie. Bernie was a phenomenal radio host and an even better person. That’s what I miss most every day.” Chad Lopez, president of 77WABC and Red Apple Media, says, “In Bernie’s memory we are raising awareness of the importance of prostate cancer screening. 77WABC hopes to save lives through Bernie’s legacy.”

Ratings Takeaways

September 2023 PPM Ratings Takeaways – Part Two

imSeptember 2023 PPM Data – Information for the September 2023 sweep has been released for Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis.

Nielsen Audio’s September 2023 sweep covered August 17 – September 13.

TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are August 2023 – September 2023 (6+).

Note: The NFL season began September 7 – flagships are bolded, where applicable.

WASHINGTON, DC

News/Talk: Cumulus Media’s WMAL “105.9 FM – Where Washington Comes To Talk” 3.5 – 3.9, +.4, repeats in seventh-place

News: Hubbard Broadcasting-owned WTOP & WTLP “Washington’s Top News” 9.3 – 8.7, -.6, ensconced in the runner-up slot for the ninth straight month

Sports Talk: Audacy’s WJFK-FM “106.7 The Fan” (Nationals) steady at 2.6, #16 to #12

Public Radio News/Talk: American University-owned WAMU 11.6 – 12.0, +.4, #1

Number One 6+: public radio news/talk WAMU, 22nd month in succession, 11.6 – 12.0, +.4

Largest 6+ August 2023 – September 2023 Increase: contemporary Christian WGTS (+1.7)

Largest 6+ August 2023 – September 2023 Decrease: urban contemporary WKYS (-.7)

BOSTON

News/Talk: iHeartMedia’s WRKO “AM 680 The Voice Of Boston” 3.5 – 2.8, -.7, #12 to #15

News – Talk: iHeartMedia-owned WBZ-AM “News Radio 1030” 4.2 – 3.8, -.4, eighth to tenth

Sports Talk: Beasley Media Group’s WBZ-FM “98.5 The Sports Hub” (New England Patriots) 5.6 – 7.8, +2.2, third to first

Audacy-owned WEEI-FM “93.7 Boston’s Sports Station” (Red Sox) 3.7 – 4.2, +.5, #11 to #9

Public Radio News/Talk: Boston University’s WBUR 5.6 – 5.4, -.2, repeats in third-place

WGBH Educational Foundation-owned WGBH 3.9 – 3.6, -.3, #10 to #11

Number One 6+: Beasley Media Group sports talk WBZ-FM, first month, 5.6 – 7.8, +2.2*

Largest 6+ August 2023 – September 2023 Increase: sports talk WBZ-FM (+2.2)*

Largest 6+ August 2023 – September 2023 Decrease: classic hits-oldies WROR (-1.5)

*Represents a tie for the largest August 2023 – September 2023 increase (6+) of any station from these 12 – and the previous 12 – PPM-markets

MIAMI

News/Talk: None in the top twenty

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Dade County School Board-owned WLRN 3.9 – 3.8, -.1, repeats in eighth-place

Number One 6+: Cox Media Group urban AC WHQT, seventh straight month, 7.9 – 8.0, +.1

Largest 6+ August 2023 – September 2023 Increase: Spanish contemporary WAMR (+1.9)

Largest 6+ August 2023 – September 2023 Decrease: urban contemporary WMIB (-.8)

SEATTLE

News/Talk: Bonneville-owned KIRO-FM “97.3 FM” (Seahawks) steady at 4.7, seventh to sixth

News: Lotus Communications-owned KNWN-AM & KNWN-FM “Northwest News Radio” 2.0 – 2.2, +.2, #19 to #20

Sports Talk: Bonneville’s KIRO-AM “710 AM ESPN Seattle” (Mariners, Seahawks) 4.7 – 6.0, +1.3, seventh to third

iHeartMedia’s KJR-FM “93.3 FM Seattle’s Sports Leader” 2.4 – 2.3, -.1, #17 to #18

Public Radio News/Talk: Northwest Public Radio-owned KUOW 6.8 – 5.9, -.9, second to fourth

Number One 6+: Audacy country KKWF, fourth straight month, 7.9 – 6.8, -1.1

Largest 6+ August 2023 – September 2023 Increase: rhythmic hot AC KHTP (+1.8)

Largest 6+ August 2023 – September 2023 Decrease: adult contemporary KSWD (-1.2) 

DETROIT

News/Talk: Cumulus Media’s WJR “News Talk 760 AM” 1.9 – 1.8, -.1, #16 to #17

News: Audacy-owned WWJ News Radio 950” flat at 4.0, repeats at #11

Sports Talk: Audacy’s WXYT-FM “97.1 The Ticket” (Tigers, Lions) 7.2 – 8.6, +1.4, second to first 

WXYT-FM’s internet stream 1.3 – 2.0, +.7, #19 to #16

Public Radio News/Talk: University of Michigan-owned WUOM 1.6 – 1.8, +.2, continues at #17

Wayne State University’s WDET 1.0 – 1.1, +.1, #21 to #20

Number One 6+: sports talk WXYT-FM, first month, 7.2 – 8.6, +1.4

Largest 6+ August 2023 – September 2023 Increase: sports talk WXYT-FM (+1.4)

Largest 6+ August 2023 – September 2023 Decrease: CHR WKQI (-.8)

PHOENIX 

News/Talk: iHeartMedia’s KFYI “News Talk 550” 3.9 – 4.1, +.2, tenth to fifth

Bonneville-owned KTAR-FM “News 92.3 FM” (Arizona Cardinals) 3.0 – 2.9, -.1, #15 for the third straight month

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Maricopa County Community College-owned KJZZ 4.1 – 3.9, -.2, seventh to sixth

Number One 6+: iHeartMedia adult contemporary KESZ, first month, 6.1 – 7.5, +1.4

Largest 6+ August 2023 – September 2023 Increase: adult contemporary KESZ (+1.4)

Largest 6+ August 2023 – September 2023 Decrease: classic hits-oldies KAZG (-1.7)

MINNEAPOLIS

News/Talk: Audacy’s WCCO “News Talk 830” (Minnesota Twins) 3.5 – 3.3, -.2, #14 to #12

Hubbard Broadcasting-owned KTMY “My Talk 107.1” 2.2 – 2.3, +.1, #16 for the fourth straight month

iHeartMedia’s KTLK-AM “Twin Cities News Talk AM 1130” 1.3 – 1.4, +.1, #19 for the third month in succession

News: None in the top twenty

Sports Talk: iHeartMedia-owned KFXN “FM 100.3 K-Fan” (Minnesota Vikings) 4.8 – 8.8, +2.0, ninth to fourth

Public Radio News/Talk: Minnesota Public Radio’s KNOW flat at 6.2, fourth to fifth

Number One 6+: Northwestern Media contemporary Christian KTIS-FM, sixth consecutive month, 10.7 – 10.1, -.6

Largest 6+ August 2023 – September 2023 Increase: sports talk KFXN (+2.0)

Largest 6+ August 2023 – September 2023 Decrease: hot AC KTCZ and country KMNB (-.7)

SAN DIEGO 

News/Talk: iHeartMedia’s KOGO “News Radio 600” steady at 4.7, seventh to fifth

News: None in the top twenty

Sports Talk: Audacy-owned KWFN “97.3 The Fan” (Padres), 4.9 – 4.7, -.2, sixth to fifth

Public Radio News/Talk: San Diego State University’s KPBS 5.8 – 6.2, +.4, repeats in third-place

Number One 6+: Audacy classic hits-oldies KXSN, first month, 6.5 – 6.8, +.3

Largest 6+ August 2023 – September 2023 Increase: Spanish contemporary XRST (+1.0)

Largest 6+ August 2023 – September 2023 Decrease: adult hits KFBG (-2.1)**

**Represents a tie for the largest August 2023 – September 2023 decrease (6+) of any station from these 12 – and the previous 12 – PPM-markets 

TAMPA

News/Talk: Cox Media Group’s WHPT “102.5 The Bone – Real, Raw, Radio” 5.2 – 5.3, +.1, repeats in fifth-place

iHeartMedia-owned WFLA “News Radio 970” 4.3 – 4.0, -.3, #8 to #11

News: None in the top twenty

Sports Talk: iHeartMedia-owned WDAE “Tampa Bay’s Sports Radio” (Rays) 1.8 – 2.0, +.2 #20 to #19

Public Radio News/Talk: University of South Florida’s WUSF 2.2 – 2.3, +.1, #19 to #17

Number One 6+: Cox Media Group adult contemporary WDUV, 26th month in a row, 7.8 – 8.0, +.2

Largest 6+ August 2023 – September 2023 Increase: country WQYK (+1.7)

Largest 6+ August 2023 – September 2023 Decrease: country WFUS (-1.5)

DENVER 

News/Talk: iHeartMedia’s KOA “News Radio 850” (Colorado Rockies, Broncos) 2.7 – 3.7, +1.0, #16 to #13

KOA cluster-mate KDFD “Freedom 93.7” 2.0 – 1.7, -.3, #20 to #19

News: None in the top twenty

Sports Talk: Bonneville’s KKFN “104.3 The Fan” 3.8 – 4.6, +.8, #11 to #7

Public Radio News/Talk: Colorado Public Radio-owned KCFR 4.0 – 4.2, +.2, tenth to ninth

Number One 6+: Bonneville country KYGO, second consecutive month, 6.6 – 6.2, -.4

Largest 6+ August 2023 – September 2023 Increase: adult contemporary KOSI (+1.0)

Largest 6+ August 2023 – September 2023 Decrease: hot AC KIMN and sports talk KKSE (-.7)

BALTIMORE

News/Talk: Hearst Television’s WBAL “News Radio 1090 AM & 101.5 FM” (Orioles, Ravens) 3.2 – 4.1, +.9, #12 to #8

WCBM Maryland-owned WCBM “Talk Radio AM 680” 1.5 – 1.8, +.3, repeats at #18

News: Hubbard Broadcasting’s WTOP & WTLP “Washington’s Top News” .9 – 1.0, +.1, #21 to #19

Sports Talk: Audacy’s WJZ-FM “Baltimore Sports Radio 105.7 The Fan” 4.4 – 4.0, -.4, eighth to ninth

Public Radio News/Talk: Your Public Radio Corporation-owned WYPR 4.4 – 4.5, +.1, eighth to seventh

Number One 6+: Audacy adult contemporary WLIF, first month, 6.4 – 8.6, +2.2

Largest 6+ August 2023 – September 2023 Increase: adult contemporary WLIF (+2.2)*

Largest 6+ August 2023 – September 2023 Decrease: urban AC WHUR (-.8)

*Represents a tie for the largest August 2023 – September 2023 increase (6+) of any station from these 12 – and the previous 12 – PPM-markets

ST. LOUIS

News/Talk: Audacy’s KMOX “The Voice Of St. Louis” (Cardinals) 5.9 – 5.8, -.1, sixth to eighth

KMOX cluster-mate KFTK “Talk 97.1 FM” 1.8 – 1.9, +.1, repeats at #16

iHeartMedia-owned KTLK-FM “104.9 The Patriot” .9 – 1.0, +.1, #18 to #19

News: None in the top twenty

Sports Talk: Hubbard Broadcasting’s WXOS “101 ESPN” 2.4 – 2.3, -.1, repeats at #15

Public Radio News/Talk: University of Missouri-owned KWMU 3.6 – 3.5, -.1, #12 to #13

Number One 6+: iHeartMedia classic hits-oldies KLOU, first month, 9.0 – 8.7, -.3

Largest 6+ August 2023 – September 2023 Increase: urban AC WFUN (+1.2)

Largest 6+ August 2023 – September 2023 Decrease: adult hits WARH (-2.1)**

**Represents a tie for the largest August 2023 – September 2023 decrease (6+) of any station from these 12 – and the previous 12 – PPM-markets

Up next: September 2023 overviews for Portland; Charlotte; San Antonio; Sacramento; Pittsburgh; Salt Lake City; Las Vegas; Orlando; Cincinnati; Cleveland; Kansas City; and Columbus.

Email Mike Kinosian at Mike.Kinosian@gmail.com

Industry News

WGOW-FM, Chattanooga Make Morning Programming Changes

Cumulus Media news/talk outlet WGOW-FM, Chattanooga unveils its new morning lineup that includes new morning drive show “Jed and JR Mornings,” hosted by Jed Mescon and Jim “JR” Reynolds that airs from 6:00 am to 9:00 am. Joining the morning drive show is Brad Giese as producer and contributorim along with Captain Max with Right Now Traffic, Greg Schaeffer with weather, and Louis Lee as news contributor. From 9:00 am to 10:00 am is “The Brad Giese Show” with Max O’Brien as producer and contributor. From 10:00 am to 12:00 noon is the new “Brian Joyce Unfiltered” program with Jim Stevens as producer. Cumulus Chattanooga operations manager Scott Chase comments, “Jed and JR are among the most recognizable and trusted talents in the market. The combination of their energy, enthusiasm and positivity is perfectly suited for morning drive. Brian Joyce has a lot to say, and this new time slot gives him the opportunity to dig into the issues that the community is talking about.”

Industry News

WABC, New York Presents Hispanic Heritage Day

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Pictured above are the participants in the special roundtable podcast on 77WABC’s Hispanic Heritage Day, an all-day tribute to the Hispanic Community. From left to right are: Joseph Ayala, president of the NYPD Hispanic Society; Red Apple Media and 77WABC owner, John Catsimatidis; 77WABC on-air host and host of the roundtable, Dominic Carter; Steven Marquez, second VP FDNY Hispanic Society; Janet Paguero, Bronx deputy borough president; and Reverend Ruben Diaz, Sr.

Ratings Takeaways

September 2023 PPM Ratings Takeaways – Part One

imSeptember 2023 PPM Data – Information for the September 2023 ratings period has been released for New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island), Riverside-San Bernardino-Ontario, San Jose, and Middlesex-Somerset-Union (New Jersey).

Nielsen Audio’s September 2023 sweep covered August 17 – September 13.

TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are August 2023 – September 2023 (6+).

Note: The NFL season began September 7 (flagships are bolded).

NEW YORK

News/Talk: iHeartMedia-owned WOR “710 – The Voice of New York” 1.4 – 1.2, -.2, #21 to #19

Red Apple Media‘s WABC-AM 3.1 — 3.4, +.3, #10 to #11

News: Audacy’s WINS-FM “1010 WINS All News 92.3 FM” 4.9 – 4.6, -.3, seventh to fifth

WINS-FM cluster-mate WCBS-AM “News Radio 880” (Mets) steady at 2.5, #13 to #10

Sports Talk: Audacy-owned WFAN-FM & WFAN-AM “Sports Radio 101.9 FM & 66 AM” (Yankees, Giants) 2.9 – 3.1, +.2, #12 to #9

Good Karma Brands‘  WEPN-FM “98.7 ESPN New York” (Jets) flat at 1.1 #23 to #20

Public Radio News/Talk: WNYC Broadcasting Foundation’s WNYC-FM 3.1 – 3.6, +.5, tenth to eighth

WNYC-FM cluster-mate WNYC-AM 1.3 – 1.4, +.1, #22 to #18

Number One 6+: iHeartMedia adult contemporary WLTW, eleventh month in a row, 8.1 – 7.3, -.8

Largest 6+ August 2023 – September 2023 Increase: public radio news/talk WNYC-FM (+.5)

Largest 6+ August 2023 – September 2023 Decrease: adult contemporary WLTW (-.8)

LOS ANGELES

News/Talk: iHeartMedia’s KFI “AM 640” flat at 4.8, third to fourth

News: Audacy-owned KNX-FM “News 97.1” 2.9 – 3.7, +.8, #12 to #8

Sports Talk: None in the top twenty

Public Radio News/Talk: Pasadena Area Community College’s KPCC 2.0 – 2.1, +.1, repeats at #20

Number One 6+: Audacy classic hits-oldies KRTH, seventh month in succession, 6.4 – 6.1, -.3

Largest 6+ August 2023 – September 2023 Increase: news KNX (+.8)

Largest 6+ August 2023 – September 2023 Decrease: Spanish contemporary KLLI (-.7)

CHICAGO

News/Talk: Nexstar Media Group’s WGN “Radio 720” 3.0 – 3.4, +.4, #11 to #8

News: Audacy’s WBBM-AM & WCFS “News Radio 780 AM & 105.9 FM” 4.6 – 4.9, +.3, fourth to third

Sports Talk: Audacy-owned WSCR “670 The Score” (Cubs) 3.0 – 3.2, +.2, stays at #11

Public Radio News/Talk: Chicago Public Media’s WBEZ 2.9 – 3.0, +.1, remains at #13  

Number One 6+: iHeartMedia adult contemporary WLIT, twelfth straight month, 7.7 – 6.8, -.9 and Hubbard Broadcasting classic rock WDRV, first month, 6.2 – 6.8, +.6

Largest 6+ August 2023 – September 2023 Increase: hot AC WTMX (+.7)

Largest 6+ August 2023 – September 2023 Decrease: adult contemporary WLIT (-.9)

SAN FRANCISCO

News/Talk: Cumulus Media-owned KSFO “Talk Radio 560” steady at 2.0, #18 to #16

News: Audacy’s KCBS-AM & KFRC “All News 740 AM & 106.9 FM” unchanged at 7.1, anchored in the runner-up slot

Sports Talk: Cumulus Media-owned KNBR “The Sports Leader” (Giants, 49ers) 3.6 – 3.7, +.1, eighth to seventh

Public Radio News/Talk: KQED, Inc.-owned KQED flat at 5.3, repeats in third-place  

Number One 6+: Bonneville adult contemporary KOIT-FM, sixth month in succession, 8.0 – 8.4, +.4

Largest 6+ August 2023 – September 2023 Increase: CHR KMVQ (+.7)

Largest 6+ August 2023 – September 2023 Decrease: regional Mexican KSOL (-.7)

DALLAS

News/Talk: Cumulus Media-owned WBAP “News Talk 820 AM & 99.5 HD2 FM” 4.3 – 4.6, +.3, fourth to fifth

News: None in the top twenty

Sports Talk: Cumulus Media’s KTCK “Sports Radio The Ticket” 4.4 – 4.7, +3, repeats in third-place

Audacy-owned KRLD-FM “105.3 The Fan” (Texas Rangers, Cowboys) 2.7 – 2.9, +.2, #17 to #15

Public Radio News/Talk: North Texas Public Broadcasting’s KERA 2.8 – 2.7, -.1, #15 to #16

Number One 6+: Audacy classic hits-oldies KSPF, fourth month in a row, flat at 4.9, and Cumulus Media country KPLX, first month, 4.1 – 4.9, +.8

Largest 6+ August 2023 – September 2023 Increase: contemporary Christian KLTY (+1.2)

Largest 6+ August 2023 – September 2023 Decrease: urban contemporary KKDA-FM (-.7)

HOUSTON 

News/Talk: iHeartMedia’s KTRH “AM 740 News Radio” (Astros) flat at 3.7, repeats at #12

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: University of Houston’s KUHF 2.3 – 2.2, -.1, continues at #18

Number One 6+: iHeartMedia adult contemporary KODA second month in a row, 7.5 – 7.9, +.4

Largest 6+ August 2023 – September 2023 Increase: alternative KTBZ (+.8)

Largest 6+ August 2023 – September 2023 Decrease: regional Mexican KLTN (-.6)

ATLANTA

News/Talk: Cox Media Group-owned WSB-AM & WSBB “Atlanta’s News & Talk” 6.6 – 7.3, +.7, locked in third-place

News: None in the top twenty

Sports Talk: Audacy-owned WZGC “92.9 The Game” (Falcons) steady at 2.8, #15 to #14

Dickey Broadcasting’s WCNN “The Fan” (Braves) 2.5 – 1.5, -1.0, #18 to #20

Public Radio News/Talk: Atlanta Public Schools’ WABE 3.7 – 3.5, -.2, #10 to #12

Number One 6+: Cox Media Group classic hits-oldies WSRV, ninth successive month, 9.2 – 7.9, -1.3

Largest 6+ August 2023 – September 2023 Increase: classic rock WNNX (+1.0)

Largest 6+ August 2023 – September 2023 Decrease: classic hits-oldies WSRV (-1.3)*

*Represents the largest August 2023 – September 2023 decrease (6+) of any station from these 12 PPM-markets

PHILADELPHIA

News/Talk: Audacy’s WPHT “Talk Radio 1210” 1.2 – 1.5, +.3, #22 to #19

News: Audacy-owned KYW & WPHI “News Radio 1060 AM & 103.9 FM” 4.6 – 5.8, +1.2, ninth to fifth

Sports Talk: Audacy’s WIP “Sports Radio 94” (Phillies, Eagles) 5.5 – 5.8, +.3, fourth to fifth

Public Radio News/Talk: WHYY-owned WHYY 3.8 – 3.6, -.2, #10 to #11

Number One 6+: Beasley Media Group classic rock WMGK, fifth straight month, 9.5 – 10.1, +.6

Largest 6+ August 2023 – September 2023 Increase: news KYW (+1.2)

Largest 6+ August 2023 – September 2023 Decrease: adult hits WBEN-FM (-1.1)

LONG ISLAND

News/Talk: Red Apple Media-owned WABC-AM & WLIR-FM “77 Talk Radio” 1.8 – 3.9, +2.1, #18 to #8

News: Audacy-owned WINS-FM “1010 WINS All News 92.3 FM” 4.7 – 4.0, -.7, third to seventh

WINS-FM cluster-mate WCBS-AM “News Radio 880” (Mets) 2.3 – 2.5, +.2, #17 to #14

Sports Talk: Audacy’s WFAN-FM & WFAN-AM “Sports Radio 101.9 FM & 66 AM” (Yankees, Giants) 3.5 – 3.8, +.3, eighth to tenth

Good Karma-owned WEPN-FM “98.7 ESPN New York” (Jets) steady at 1.7, #19 to #18

Public Radio News/Talk: None in the top twenty

Number One 6+: Cox Media Group classic rock WBAB, seventh month in a row, 7.1 – 8.0, +.9

Largest 6+ August 2023 – September 2023 Increase: news/talk WABC (+2.1)**

Largest 6+ August 2023 – September 2023 Decrease: news WINS and Spanish tropical WSKQ (-.7)

**Represents the largest August 2023 – September 2023 increase (6+) of any station from these 12 PPM-markets

RIVERSIDE

News/Talk: None in the top twenty

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: San Bernardino Community College District’s KVCR, .5 – .4, -.1, #18 to #19

Pasadena Area Community College’s KPCC flat at .2, repeats at #20

Number One 6+: Anaheim Broadcasting classic hits-oldies KOLA, sixth straight month, unchanged at 9.9

Largest 6+ August 2023 – September 2023 Increase: urban-rhythmic oldies KDAY (+1.0)

Largest 6+ August 2023 – September 2023 Decrease: regional Mexican KSCA (-.4)

SAN JOSE

News/Talk: None in the top twenty

News: Audacy’s KCBS-AM & KFRC “All News 740 AM & 106.9 FM” 6.5 – 6.6, +.1, #1 

Sports Talk: Cumulus Media-owned KNBR “The Sports Leader” (Giants, 49ers) 5.5 – 4.8, -.7, repeats in fourth-place

Audacy’s KGMZ “95.7 The Game” 1.7 – 2.2, +.5, #19 to #15

Public Radio News/Talk: None in the top twenty

Number One 6+: news KCBS-AM & KFRC, third month in a row, 6.5 – 6.6, +.1

Largest 6+ August 2023 – September 2023 Increase: 1980s-based KOSF (+.9)

Largest 6+ August 2023 – September 2023 Decrease: classic rock KUFX (-1.0) 

MIDDLESEX

News/Talk: Townsquare Media-owned WKXW “New Jersey 101.5” 5.5 – 5.2, -.3, third to fourth   

News: Audacy’s WINS-FM “1010 WINS All News 92.3 FM” 2.0 – 2.1, +.1, #12 to #13

WINS-FM cluster-mate WCBS-AM “News Radio 880” (Mets) 1.0 – 1.2, +.2, #19 to #17

Sports Talk: Audacy-owned WFAN-FM & WFAN-AM “Sports Radio 101.9 FM & 66 AM” (Yankees, Giants) 3.3 – 4.1, +.8, ninth to eighth

Good Karma’s WEPN-FM “98.7 ESPN New York” (Jets) 1.0 – .9, -.1, remains at #19

WFAN’s internet stream 1.2 – .8, -.4, #18 to #20

Public Radio News/Talk: None in the top twenty

Number One 6+: iHeartMedia classic rock WAXQ, third straight month, 6.7 – 6.3, -.4

Largest 6+ August 2023 – September 2023 Increase: sports talk WFAN (+.8)

Largest 6+ August 2023 – September 2023 Decrease: adult contemporary WLTW (-.8)

Up next: September 2023 overviews for: Washington, DC; Boston; Miami; Seattle; Detroit; Phoenix; Minneapolis; San Diego; Tampa; Denver; Baltimore; and St. Louis.

Email Mike Kinosian at Mike.Kinosian@gmail.com.

Industry Views

Monday Memo: Beware the Banter

By Holland Cooke
Consultant

imRadio talkers: What is this hour about? How will listeners benefit from listening? And how long do you expect them to wait to hear that?

To quote Jerry Seinfeld…

“There is no such thing as an attention span. This whole idea of an attention span is, I think, a misnomer. People have an infinite attention span if you are entertaining them.”

Are they entertained hearing about your weekend? About your sidekick/board-op/screener’s weekend? By a long, self-amused, produced show intro? Or are they quickly engaged, by your invitation to weigh-in-on topic du jour? Or by your offering them Q+A access to a guest who can address their concerns?

What if they believe the promos?

 As each day’s news causes us all to wonder “What NEXT???” smart stations methodically invite on-hour listening appointments, for “stay close to the news… a quick update, throughout your busy day.” Whether that’s a network feed or a local newscast, whoever delivers it reckons what is relevant to the lives of the mentally busy, in-car listeners our advertisers want as customers. In consultant-speak, it’s “take-home pay” for tuning-in.

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They may listen mostly to other stations that play music, but those stations aren’t as informative. So – as the weather forecast signals the end of that on-hour update – can you freeze the driver’s index finger in mid-air between the steering wheel and the button for “Kiss” or “Magic” or “Cat Country?”

 Does your A-block rock?

Most common miscalculation I hear? Extended banter before the first break. A-block ends with (finally) a specific, inviting call-in proposition or teases the guest coming up… after the break, when the show really begins.

Better: Tee-up what’s-up immediately as the hour begins. Try this: Make the very first thing you say a question which includes “you” and/or “your.” Then say hello, and swap takes on that topic with your sidekick/board-op/screener.

One warning: Sounding so-quickly-engaging may divert your screener. The phone’s already ringing.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Your Trusted Voice: How to Attract New Clients More Efficiently than Competitors Who Spend a Fortune on Advertising.” Follow HC on Twitter @HollandCooke

Industry Views

Matthew B. Harrison is This Week’s Guest on Harrison Podcast

Two generations of the Harrison radio family meet on mic discussing the copyright implications of artificial intelligence as Matthew B. Harrison is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” Matthew, the son of Michael, is VP/associate publisher of TALKERS in addition to being a media and intellectual property attorney, talent manager and audio/video producer.  His latest productions, “I Got a Line in New York City” (www.igotaline.com) and “My Friend is Going Away” (www.myfriendisgoingaway.com) are experimental exercises in the utilization of AI graphics in the music video genre. On this podcast, Harrison and Harrison bring into focus the somewhat murky application of copyright law in communications and the arts as we hurtle into the frontier age of artificial intelligence. Listen to the podcast in its entirety here

Industry News

Meeting of the Heavies

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Nationally syndicated Westwood One host Dan Bongino (left) paid a visit to his South Florida affiliate WFTL, Fort Lauderdale where he was greeted by the station’s local star and fellow TALKERS Heavy Hundred member Joyce Kaufman (right). Kaufman’s popular daily show follows Bongino’s 12:00 noon to 3:00 pm slot on the big-signaled Hubbard Broadcasting-owned news/talk outlet.

Industry Views

In Pursuit of Younger Demos

By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, “Sterling On Sunday”
Talk Media Network

imThe persistent liability of most talk stations is that they attract a high percentage of listeners over the age of 65. Consider that many of those older listeners are attracted to radio shows that are talking for companionship and comfort.

There are simple, tested techniques to incorporate in an on-air presentation that will appeal to a younger listener. If put on the air these tips will also enhance a station’s PPM results.

— Bumper music is unnecessary, it makes breaks seem longer. If it is necessary to use bumper music it should have been recorded after the year 2000. 2000 was obviously 23 years ago. A 35-year-old was 12 in 2000.

— Young people are busy with work, kids, life. They are attracted to radio that matches their pace. The shorter the calls, the younger the callers will be. DO NOT thank callers for holding on – that’s a screener’s job. Thank a caller for holding on and you signal that it takes a long time to get on the air. Busy people won’t call to be put on hold!

— The editorial page of any newspaper has the lowest readership. Comics, horoscope, and entertainment have the highest. Quote the editorial page and you’ll wake up grandpa and scare away the new mom. Did you know Taylor Swift has a new boyfriend?

— Everyone is attracted to mirrors of their lives. We engage with people who have similar problems with their kids, in-laws, jobs, money, car. How would you make a friend at a party? Those techniques will work for you on the air. What did your mother tell you about party talk? “Don’t talk about politics or religion, talk about the weather and the shrimp”

— The easiest way to attract younger listeners and repel older listeners is to play music on the weekend. Targeted, researched music that appeals to the exact audience age you covet. WABC features several music shows on the weekend. Sabo Media’s charter clients include “New Jersey 101.5” and “Real Radio Orlando” They air music all weekend, talk all week.

BONUS: Music on the weekend puts a station on concert, movie, music, club, and bar buys!

Just like a music station, a talk station must present a consistent package of entertainment, topics, news stories, music selection, production elements must appeal to your target listener. No wavering.

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Above is a picture of two of Sterling On Sunday’s loyal listeners. Steven and Casandra of Burlington, NJ. Steven owns the bakery, Casandra works there and is a junior in college.

Walter Sabo founded Sabo Media to work with innovative media companies such as RKO, SiriusXM Satellite Radio, PARADE magazine, Pegasus, Apollo Advisers and others. He produces and hosts the successful talk show, Sterling On Sunday. Last Sunday the topics included how to know what’s in the custard in donuts.www.waltersterlingshow.com. Walter Sabo can be emailed at walter@sabomedia.com.

Industry News

Sean Hannity to Moderate DeSantis-Newsom Debate

FOX News Channel prime time star Sean Hannity will moderate a red vs. blue state debate between Florida Governor and Republican presidential candidate Ron DeSantis and Democrat California Governorim Gavin Newsom on November 30 from a location in Georgia yet-to-be-determined. It will air from 9:00 pm to 10:30 pm ET. FNC says, “Hannity first raised the prospect of a debate with Governor Newsom during his exclusive sit-down this past June, following which, Governor DeSantis officially signed on to participate in July. This will mark the first time the two prominent governors will face off in a debate.” Hannity says, “I’m looking forward to providing viewers with an informative debate about the everyday issues and governing philosophies that impact the lives of every American.”

Industry News

WXYT-FM, Detroit Announces New Morning Show

Audacy promotes Detroit sports talk personality Jim Costa to co-host of the morning show on sports talk WXYT-FM, Detroit “97.1 The Ticket,” following the conclusion of the Detroit Lions season in February. He’ll join current morning personality Jon Jansen and takes over for Mike Stone who is retiring. Costa hasim been with the station since February of 2021 and has served as evening host, prime-time fill-in host, and co-hosts the “Cash The Ticket” sports betting podcast with WXYT afternoon host Mike Valenti. Audacy Detroit SVP and market manager imDebbie Kenyon says, “I’m thrilled that Jim Costa will be the next co-host of the ‘97.1 The Ticket’ morning show. Jim has spent the last few years building a great relationship with his listeners. We look forward to the talents of Jim Costa and Jon Jansen entertaining and informing the Detroit sports audience and can’t wait to see how the show evolves in 2024.” Costa adds, “This is a dream come true for me. My whole career, I’ve chased the chance to build a show on ‘97.1 The Ticket.’ I grew up listening to this station and rooting for these teams. To start the conversation in Detroit every morning is special. Jon Jansen and I are a good contrast; we play off each other well, and I’m excited for the show we will create along with Heather [Park] and the entire morning show crew.”

Industry News

Former Radio Executive Burt Sherwood Dies at 95

Burt Sherwood, whose long career in radio spanned over 70 years including on-air work as a WMCA, New York “Good Guy” in the station’s Top 40 days; general manager of WMAQ, Chicago during its highly rated run as a country station; general manager  at WMEE/WMEF, Fort Wayne; WIBG, Philadelphia; and WNHC-AM, New Haven, died peacefully in hospice care in Sarasota, Florida yesterday (9/21). Sherwood celebrated his 95th birthday this past May. He is survived by his wife Anne, daughter Ellen and son Jason.

Industry News

Outkick Unique Viewers Up 9%

According to data from Comscore, multimedia sports platform OutKick delivered 20 million total multiplatform minutes and 19 million total multiplatform views during the August 2023 period. The platformim also saw 5.2 million total multiplatform unique viewers, up 9% year over year. Outkick founder (and co-host of the Premiere Networks nationally syndicated “Clay Travis and Buck Sexton Show”) Clay Travis says, “OutKick’s growth continues to spotlight our cutting-edge content and fearless talent. I’m excited for what’s to come especially with college football and NFL in full swing.”

Industry News

New Episode of “Sound, Sobriety & Success” Drops

Benztown + McVay Media Podcast Networks announces the release of the latest episode of the “Sound, Sobriety & Success” podcast, hosted by rock journalist Matt Pinfield and featuring guest Slim Jim Phantom, drummer for the Stray Cats.  In this episode, Phantom shares how the Stray Cats made it big, how he decided to go sober, and how he lives the rockabilly lifestyle.