Monday Memo: We’re There, Too
By Holland Cooke
Consultant
How obsolete does this sound? “Newsweek magazine.” News, gathered during most-of the week, had to be frozen by week’s-end, on deadline, to roll the presses in time for hard copy to be delivered in Monday’s snail mail. Back then – picture people dressed like “Mad Men” characters – enough subscribers felt informed-enough to deliver Return On Investment for the magazine’s advertisers. Seems antique. Now, news is reported moment-to-moment, on any device. And newsweek.com is there… along with everyone else competing for attention.
Also quaint: that “clock radio” on the nightstand, which accomplished two-of-many functions now on smartphones. And the “transistor radios” heard all along the beach this time of year in the 1960s? In Providence, the capital city here in The Ocean State, an AM 630 signal superior to its AM 1290 Top 40 competitor led WPRO to brand itself as “The Station That Reaches the Beaches.” Now, there are smart speakers on those beach blankets. I live at the beach and hear them playing Pandora and Spotify.
Good news, but…
Radio is still the #1 in-car audio; increasingly ported there via smartphone app, if stations have explained theirs well. And there’s plenty of other audio on those phones, and on the smart speakers that brought radio back in-home… unless we ask Alexa to instead “play hotel poolside music” or ask her for the weather or some other heretofore radio content.
Repetition builds habit, and to best explain that we’re there too, you should audit the user’s experience consuming your stream. Does “Just say ‘Alexa, play 102.3 WXXX’” or “Hey Siri, play KXXX on TuneIn” get you there? Does the smartphone app instantly play your on-air programming, or are multiple clicks required?
More important than Where and How to listen: Why?
Radio’s real-time nature is still its superpower, and if your station has earned a news reputation, listeners will find you – however they listen – when the fit hits the shan. And between bombshells, diligent stations whose real-time audio seems helpful and relevant and uniquely local will be habit-forming and keep ‘em comin’ back for more. Adding push notifications, breaking news alerts, and other direct engagement can bridge the gap, prompting more live listening.
Beyond that “linear” delivery, our on-demand culture favors predictable utility. Smart stations repurpose their best moments into snackable content: a daily local news roundup, your morning show’s funniest bit, or the weather and event calendar for the weekend; all sponsorable. ICYMI, my recent TALKERS column: Feature The Moments That Matter.
Your over-the-air signal is still the beating heart of your operation. Your call letters are a family surname, these new platforms are siblings. They’re extensions, not threats; extra doors into your house. Make sure they’re open wide, easy to find, and lead to something welcoming. Ideally something they can’t hear anywhere else.
Holland Cooke (HollandCooke.com) is a media consultant working at the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke
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marketers about perceived media effectiveness in which radio came in last place, behind all measured traditional and digital media types. According to Nielsen’s global ROI benchmarks, radio delivers the second highest return for advertisers, second only to social media. Nielsen’s ROI benchmarks show radio delivers higher returns for advertisers than all other other traditional media. While radio is perceived to be less effective than digital media, it delivers an ROI +30% higher than video and display, and +70% higher than search and CTV. 
manager Steve Finateri says, “Ryan Ermanni is not only a seasoned broadcaster with deep roots in Detroit media, he’s also a longtime fan of WJR. His passion for Detroit, his engaging on-air presence, and his respect for what WJR represents make him a perfect fit for our team.” Ermanni comments, “I am so honored to be a part of the WJR daily lineup. I’ve always considered myself just a regular guy from the neighborhood who happens to have a really cool job. The WJR call letters mean something to me, as they do for many people who have grown up in our city and our state. I hope to build the same trust and connection here on WJR as I did at FOX 2. I’m not your typical newsman. I wear my personality on my sleeve, and I react to stories the way someone might if they were sitting at home or in their car. We joke that I’m a “man of the people” — and honestly, I take that as the highest compliment. What you see is what you get. So, if you spot me around town, don’t be shy – come say hello.”
news/talk WIND-AM. On Tuesday she posted, “After 15 1/2 years at WIND AM560 radio, due to staffing reductions, today was my last day on the air. I am still processing this but I am happy to announce I have launched http://AmyJacobsonLive.com where I will be hosting a weekly podcast, posting behind-the-scenes blogs, livestreaming.” Jacobson has been co-hosting the morning show with Dan Proft who appears to be continuing the program solo. 
last 11 years, the study has been reprised annually to track buy-side podcast advertising consideration and intention. The latest Advertiser Perceptions study, conducted in June 2025 with 302 marketers and media agencies, reveals advertiser/agency podcasting usage and interest has reached an 11-year high.” Some of the notable takeaways from this study include: 1) Nine out of 10 marketers and media agencies say they have discussed podcast advertising for potential investment; 2) Podcast advertising consideration surges to an eleven-year high: 74% of brands and agencies say they are likely to consider advertising in podcasts; 3) Podcast spending intention jumps to 69%, an eleven-year record; and 4) 78% of agencies and advertisers currently advertise in podcasts, a 5X increase since the first IAB podcast upfront in 2015. 
Are archived shows – whole hours – your station’s only on-demand offering? It’s an easy checkbox: post the aircheck, call it a podcast.
market manager Lance Hawkins says, “Joe Pags represents everything we value at KTSA. He’s dynamic, authentic, and rooted in Texas values. Our mission is to build radio brands that are Live and Local, deeply involved in the communities they serve, and always evolving. Pags’ addition to KTSA proves that mission in action.” Pags says that his welcome to KTSA is both professional and personal. “I am thrilled to call KTSA the new flagship for the Joe Pags Show. I’ve been based in San Antonio for 20 years and have always been a fan of the amazing hosts on KTSA. It’s truly an honor to get back on the air in SA and talk with these amazing people on their ride home once again. I can’t thank Jeff Warshaw, Lance Hawkins
Griffo will have oversight of the Panama City market and Matt Stone, PD for the company’s Fort Walton Beach operations will serve as program director. JVC Broadcasting president and CEO John Caracciolo says, “This isn’t a corporate merger. This is a local broadcaster investing in local communities. We believe in radio that serves the neighborhoods we live in, not just the bottom line.”
are grateful to Steve and Ken Thiele (founder & executive chairman) for their magnanimous corporate contribution to support the work of the Broadcasters Foundation. With support like this from the broadcast industry, the Broadcasters Foundation can continue to deliver much-needed aid to those in our business who need it most. We hope this match campaign inspires other organizations to find impactful ways to support our unique mission.” For information about the Broadcasters Foundation, including how to make a donation or apply for aid, please visit 
If you saved back issues from when TALKERS was a print tabloid, dig-down about 20 years into the stack. A couple times a year beginning then, I was reporting from conferences then called The Podcast and New Media Expo, which later evolved into NMX and BlogWorld and other incarnations.
Olivia will be a great addition to the Commission. Olivia brings years of valuable experience to the agency, including her public service on Capitol Hill and time in the private sector. I am confident that her deep expertise and knowledge will enable her to hit the ground running, and she will be an exceptionally effective FCC Commissioner. I look forward to welcoming Olivia to the Commission as a colleague and advancing an agenda that will deliver great results for the American people.” Fellow Commissioner, Democrat Anna Gomez also welcomes Trusty, saying, “I want to congratulate Olivia Trusty on her confirmation and welcome her to the FCC. I have known Olivia for years and have been very impressed with her strong background in communications policy and deep understanding of the technical aspects of this job, which will be a great asset to this agency. I look forward to working with her to return the FCC to its core priorities of protecting consumers, promoting innovation and competition, and securing our communication networks.”
throughout the Patriots season. Andrews will also be featured on The Sports Hub Patriots Radio Network Pregame Show and will co-host a video podcast with Alex Barth. WBZ-FM program director Rick Radzik says, “David’s leadership and deep understanding of the game made him a standout on the field, and we’re excited to bring that same level of insight and authenticity to our listeners. He’s a natural fit for our lineup and the perfect voice to help break down the season from a player perspective.” Andrews comments, “I’ve enjoyed a great relationship with ‘The Sports Hub’ since coming to New England 10 years ago. I’m looking forward to providing my analysis and perspective across the station’s various platforms this season.”
over for Jeff Evans, who was recently promoted to vice president of radio for HMG. Pickett previously served as director of content for Townsquare Media in Boise and as regional vice president at iHeartMedia, “further strengthening his background in multi-market and multi-format programming, talent development, and creating engaging on-air content. His broad experience and passion for mission-driven media make him uniquely equipped to lead WayFM into its next season of growth and innovation.”
chairman and chief executive officer of Nexstar Media Group, who will remain on the executive committee as immediate past joint board chair. Also, Chris Ornelas, EVP and general counsel for Beasley Media Group, was elected chair by the NAB Radio Board. Leonard Wheeler, president of Mel Wheeler, Inc was elected first vice chair while Allen Power, president, Broadcast Media for Salem Media Group, was elected second vice chair. Eddie Harrell, co-president, Audio Division of Urban One was elected to the major group representative seat on the NAB Radio Board.
illness or disaster. In addition, the campaign strives to raise awareness of the Broadcasters Foundation’s charitable purpose to ensure that anyone in radio and television who might qualify for aid can apply. BFoA president Tim McCarthy states, “Please do not stand on the sidelines. If you’re part of the broadcasting community, while we hope you never need us, we need to be here for you should disaster or illness strike. The need for aid continues to grow each year, and I ask every broadcaster to consider a personal or corporate donation.” To make a BFOA Giving Day donation, radio and television professionals may click 
show was on Friday (6/6). Shattuck – whose career includes time spent as producer of Boston Herald Radio, producer and host at WRKO and WTKK-FM in Boston, as well as editor at the Boston Herald – hosted the midday show at WTIC for the past four years. He also produces and hosts the podcast, “Burn Barrel,” and will continue with that effort. Audacy is going syndicated in the daypart featuring FOX News Radio’s “The Brian Kilmeade Show” followed by “The Erick Erickson Show.”
fans their “essential end-of-day rundown of the four most important stories breaking while you were busy.” The Erickson show says “4 Things to Know This Afternoon” delivers “smart analysis of the four biggest headlines shaping the nation and the world in less than ten minutes. From national security to culture, economics to politics, Erick distills the noise into clarity – cutting through the spin with conviction, context, and a clear-eyed view of where things stand.”
end of this week. It has been the greatest honor of my professional life to serve the American people as a Commissioner. I am deeply honored to have been entrusted with this responsibility by President Donald J. Trump during his first term. 
#3. Radio-related podcasts of note include Cumulus Podcast Network’s “Shawn Ryan Show” steady at #6, iHeartPodcasts’ “On Purpose with Jay Shetty” rising two spots to #9, and Silverloch’s “VINCE” falling two places to #20. 
study of 303 media agencies and marketers conducted in August 2024 found the perceived combined audience share of Pandora/Spotify is 43%, much greater than the perceived share of AM/FM radio (27%). In reality, “According to the Q1 2025 Share of Ear, AM/FM radio’s persons 18+ share of ad-supported audio (68%) is 14 times larger than ad-supported Pandora (5%) and ad-supported Spotify (5%).” The data also reveals that podcasts take the second-place spot with a 20% share. Ad-supported Pandora (5%), ad-supported Spotify (5%), and ad-supported SiriusXM (3%) lag distantly. 
“Fewer than half of Americans plan to travel this Summer,” according to a 
Cox Radio, with Del Nin agreeing that Warshaw would manage the business as CEO upon successful acquisition.” While both parties were doing due diligence on the CMG deal, Warshaw learned that an Audacy majority stake holder was willing to sell its stake in the company. Warshaw says he steered SFM and Del Nin to the deal that made SFM a majority stake holder of the new Audacy in early 2024. Warshaw alleges he was promised he’d be the next CEO of Audacy or that he would get 5% of SFM’s profits from the Audacy acquisition. After that though, Warshaw says Del Nin balked and denied there was ever an agreement, calling any such claims “fabricated.” Warshaw is seeking compensatory and punitive damages and asking that the court award specific performance of their agreement.