Industry News

The New York Giants and WFAN Extend Play-by-Play Deal

The NFL’s New York Giants and Audacy sports talk WFAN, New York announce an extension to their play-by-play partnership. WFAN will continue as the flagship station of the team, airing all pre-season, regular season and postseason games. The deal also includes expanded programming for the 2023 season, plus theim launch of a new weekly preview show called “Big Blue Kickoff Live” to be hosted by Giants.com’s John Schmeelk and WFAN’s Shaun Morash airing on Saturday mornings during the regular season. In addition, all three WFAN daily shows will broadcast live from Giants training camp on Monday (8/14), beginning at 6:00 am with “Boomer & Gio,” followed by “Brandon Tierney & Sal Licata” and “Evan & Tiki.” Audacy New York market president Chris Oliviero says, “WFAN is proud to grow our long-standing partnership with the New York Football Giants. More opportunities for fans to connect with Big Blue is our commitment, one that goes beyond Sunday and extends year round.”

Industry News

PodcastOne and Comedian Brendan Schaub Strike Distribution Deal

PodcastOne announces it obtains the exclusive network distribution and advertising sales rights to comedian Brendan Schaub’s network of podcasts including “The Schaub Show,” “The Fighter and The Kid,” and “Theim Golden Hour.” Schaub’s signature podcast, “The Fighter and The Kid,” is a weekly show hosted by the comedian and former professional UFC fighter and co-hosted by actor and comedian, Bryan Callen. “The Schaub Show,” explores the intersection of combat sports and life in and outside the sport. “The Golden Hour” is a weekly look at all of the most relevant cultural and social topics driving conversations in America. Schaub is joined on each show by a rotating collection of top-tier comedians who stop by to share their thoughts on everything from top trending news and engaging fan submitted videos.

Industry News

NHPR Names Leah Todd Lin VP Audience Strategy

New Hampshire Public Radio announces that Leah Todd Lin joins the public media firm as vice president for audience strategy. In this role, she will manage and lead efforts across the organization to reach and build newim audiences and deepen NHPR’s relationship with existing users. She will supervise NHPR’s digital team, programming team, and marketing efforts. Lin comments, “I’m thrilled to join this ambitious team to lead audience strategy at NHPR. I deeply believe in the mission of public media and am passionate about journalism as a means to inform communities, spark civic engagement and enrich our quality of life.” She most recently served with Solutions Journalism Network in which she worked with newsrooms across the US managing editorial and audience engagement initiatives as collaborations manager.

Industry News

Top News/Talk Media Stories for Week of August 7-11

The numerous legal battles facing former President Donald Trump and the expected charges coming from Fulton County Georgia district attorney Fani Willis combined as the most-talked-about story in news/talk media this week, landing atop the Talkers TenTM. At #2 this week was Hunter Biden’s “on hold” plea deal and Republicans’ push to investigate the Biden family finances, followed by the 2024 presidential race at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed in the news/talk media during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.

Ratings Takeaways

July 2023 PPM Ratings Takeaways – Part Four

imJuly 2023 PPM Data – Information for the July 2023 survey period has been released for Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford.

Nielsen Audio’s July 2023 sweep covered June 22 – July 19.

TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are June 2023 – July 2023 (6+).

AUSTIN

News/Talk: Waterloo Media Group’s KLBJ-AM “News Radio” 4.4 – 4.0, -.4, sixth to tenth

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: University of Texas’ KUT 4.4 – 5.4, +1.0, sixth to fifth

Number One 6+: Waterloo Media Group adult hits KBPA, seventh month in succession, 11.4 – 10.4, -1.0

Largest 6+ June 2023 – July 2023 Increase: regional Mexican KLZT (+1.1)

Largest 6+ June 2023 – July 2023 Decrease: adult hits KBPA (-1.0) 

RALEIGH

News/Talk: iHeartMedia’s WTKK “106.1 FM Talk” 8.2 – 7.9, -.3, repeats in third-place

News: Capitol Broadcasting-owned WRAL-HD3 “WRAL News+” .3 – .1, -.2, #15 to #16

Sports Talk: Capitol Broadcasting’s WCMC-FM “99.9 FM The Fan” 2.4 – 1.8, -.6, #9 to #12

Public Radio News/Talk: University of North Carolina at Chapel Hill-owned WUNC 8.3 – 9.9, +1.6, second to first

Number One 6+: public radio news/talk WUNC, first month, 8.3 – 9.9, +1.6

Largest 6+ June 2023 – July 2023 Increase: urban contemporary WQOK (+1.8)

Largest 6+ June 2023 – July 2023 Decrease: urban AC WFXC (-1.4)

INDIANAPOLIS

News/Talk: Urban One’s WIBC “93.1 FM Indy’s Mobile News” 6.8 – 5.7, -1.1, fourth to sixth

News: None in the top twenty

Sports Talk: Urban One-owned WIBC-HD2 “The Fan” 3.2 – 2.2, -1.0, #14 to #16

Public Radio News/Talk: Metropolitan Indianapolis Public Broadcasting-owned WFYI 5.3 – 6.6, +1.3, seventh to third

Number One 6+: Cumulus Media adult hits WJJK, second successive month, 8.0 – 8.4, +.4

Largest 6+ June 2023 – July 2023 Increase: public radio news/talk WFYI (+1.3)

Largest 6+ June 2023 – July 2023 Decrease: adult contemporary WYXB (-1.2)

MILWAUKEE

News/Talk: iHeartMedia’s WISN “News Talk 1130” 9.8 – 9.7, -.1, #1

Good Karma Brands-owned WTMJ “Wisconsin’s Radio Station” (Brewers) 9.5 – 7.9, -1.6, second to fourth  

News: None in the top twenty

Sports Talk: iHeartMedia’s WRNW “97.3 The Game” 1.1 – 1.0, -.1, flat at #17

Good Karma Brands-owned WKTI “ESPN Milwaukee” .6 – .8, +.2, #19 to #20

Public Radio News/Talk: University of Wisconsin-owned WUWM 2.3 – 2.5, +.2, #14 to #13

Wisconsin Educational Communications Board’s WHAD 1.3 – 1.5, +.2, steady at #16

Number One 6+: news/talk WISN, fourth straight month, 9.8 – 9.7, -.1

Largest 6+ June 2023 – July 2023 Increase: adult contemporary WLDB and classic hits-oldies WRXS (+.8)

Largest 6+ June 2023 – July 2023 Decrease: news/talk WTMJ (-1.6)

NASHVILLE

News/Talk: Cumulus Media’s WWTN “Super Talk 99.7” 5.2 – 5.6, +.4, locked in sixth-place

News: None in the top twenty

Sports Talk: Cumulus Media’s WGFX “104.5 The Zone” 4.7 – 4.3, -.4, seventh to ninth    

Cromwell Radio Group-owned WPRT “102.5 The Game” flat at 1.3, #19 to #20

Public Radio News/Talk: Nashville Public Radio’s WPLN-FM 2.8 – 3.4, +.6, #14 to #13

Number One 6+: Midwest Communications adult contemporary WJXA, sixth month in succession, 11.8 – 11.4, -.4

Largest 6+ June 2023 – July 2023 Increase: CHR WRVW (+1.6)

Largest 6+ June 2023 – July 2023 Decrease: adult hits WCJK (-1.5)

PROVIDENCE

News/Talk: Cumulus Media’s WPRO-AM & WEAN “News Talk 630 AM & 99.7 FM” 5.9 – 6.2, +.3, seventh to sixth

iHeartMedia-owned WHJJ “News Radio 920” .5 – .2, -.3, #17 to #18

News: None in the top twenty

Sports Talk: Beasley Media Group-owned WBZ-FM “98.5 The Sports Hub” 2.8 – 2.5, -.3, repeats in eighth-place

Audacy’s WVEI “Sports Radio 103.7” 2.2 – 2.1, -.1, #12 to #10

Cumulus Media’s WPRV “790 The Score” flat at .1, #19 to #20

Public Radio News/Talk: WGBH Educational Foundation-owned WGBH 2.4 – 1.9, -.5, #9 to #11

Rhode Island Public Radio’s WNPN 1.6 – 1.5, -.1, remains at #14

Number One 6+: Cumulus Media adult contemporary WWLI, first month, 8.9 – 9.6, +.7

Largest 6+ June 2023 – July 2023 Increase: adult contemporary WWLI (+.7)

Largest 6+ June 2023 – July 2023 Decrease: classic hits-oldies WWBB (-1.0)

NORFOLK

News/Talk: Sinclair’s WNIS “News Talk AM 790” 3.7 – 3.9, +.2, locked at #11

News: None in the top twenty

Sports Talk: Max Broadcast Group-owned WVSP “Sports Radio 94.1 ESPN” flat at 2.5, #12 to #14

Public Radio News/Talk: None in the top twenty

Number One 6+: Audacy urban AC WVKL, seventh straight month, 10.3 – 10.0, -.3

Largest 6+ June 2023 – July 2023 Increase: hot AC WPTE (+.5)

Largest 6+ June 2023 – July 2023 Decrease: adult contemporary WTWV (-.5)

JACKSONVILLE

News/Talk: Cox Media Group’s WOKV-FM “104.5 Jacksonville’s News & Talk” 6.3 – 6.1, -.2, fifth to sixth

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: WJCT, Inc.’s WJCT 3.7 – 3.6, -.1, repeats in tenth-place

Number One 6+: Cox Media Group classic hits-oldies WJGL, third month in a row, 10.0 – 9.9, -.1

Largest 6+ June 2023 – July 2023 Increase: adult contemporary WEJZ (+.9)

Largest 6+ June 2023 – July 2023 Decrease: urban contemporary WJBT (-1.0)

WEST PALM BEACH

News/Talk: iHeartMedia’s WZZR “92.1 Real Radio” 1.4 – 1.9, +.5, #13 to #12

Hubbard Broadcasting-owned WFTL “News Talk 850” 1.6 -1.3, -.3, #12 to #13

WZZR cluster-mate WJNO “News Radio 1290” .9 – 1.1, +.2, #16 to #14

News: None in the top twenty

Sports Talk: Hubbard Broadcasting’s WMEN “Fox Sports 640 AM South Florida”.4 – .2, -.2, locked at #18

iHeartMedia-owned WBZT “Sports Radio 1230 The Gambler” unchanged at .2, #19 to #18

Public Radio News/Talk: Dade County School Board’s WLRN 3.2 – 2.8, -.4, sixth to eighth

Number One 6+: Hubbard Broadcasting classic hits-oldies WEAT, first month, 8.2 – 10.2, +2.0

Largest 6+ June 2023 – July 2023 Increase: classic hits-oldies WEAT (+2.0)

Largest 6+ June 2023 – July 2023 Decrease: hot AC WRMF (-.8)

GREENSBORO

News/Talk: iHeartMedia’s WPTI “News Talk 94.5” 4.2 – 3.9, -.3, repeats in eighth-place

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Wake Forest University’s WFDD 1.6 – 2.3, +.7, #12 to #11

University of North Carolina at Chapel Hill-owned WUNC 1.0 – 1.4, +.4, steady at #13

Number One 6+: Audacy adult hits WSMW, seventh month in a row, 14.0 – 12.3, -1.7

Largest 6+ June 2023 – July 2023 Increase: country WTQR (+1.6)

Largest 6+ June 2023 – July 2023 Decrease: adult hits WSMW (-1.7)*

*Represents the largest June 2023 – July 2023 decrease (6+) of any station in these 12 PPM-markets

MEMPHIS

News/Talk: iHeartMedia’s WREC “News Talk 600 AM” 2.1 – 2.5, +.4, tenth to eighth

Starnes Media Group-owned KWAM “News Talk Memphis The Mighty 990” unchanged at .2, #17 to #16

News: None in the top twenty

Sports Talk: Audacy’s WMFS “Sports Radio 92.9” 2.4 – 2.5, +.1, ninth to eighth

WFMS’ internet stream .2 – .4, +.2, #17 to #13

Public Radio News/Talk: Mid-South Public Communications-owned WKNO 1.5 – 1.4, -.1, #13 to #11

Number One 6+: iHeartMedia urban AC KJMS, fifth straight month, 12.2 – 13.7, +1.5

Largest 6+ June 2023 – July 2023 Increase: country WLFP (+4.0)**

Largest 6+ June 2023 – July 2023 Decrease: classic rock KWNW (-1.1)

**Represents the largest June 2023 – July 2023 increase (6+) of any station from all 48 PPM-markets

HARTFORD

News/Talk: Audacy’s WTIC-AM “News Talk 1080” 5.5 – 4.7, -.8, sixth to seventh

Red Wolf Broadcasting-owned WDRC-AM “The Talk of Connecticut” 1.5 – 1.6, +.1, #15 to #14

WTIC-AM’s internet stream .4 – .8, +.4, #19 to #17

News: None in the top twenty

Sports Talk: iHeartMedia’s WUCS “97.9 ESPN” flat at 1.6, repeats at #14

Public Radio News/Talk: Connecticut Educational Communications-owned WNPR 3.5 – 3.7, +.2, ninth to eighth

New England Public Media’s WFCR .5 – .6, +.1, stays at #18

Number One 6+: Audacy adult contemporary WRCH, 42nd month in a row, 9.9 – 9.6, -.3

Largest 6+ June 2023 – July 2023 Increase: alternative WMRQ (+.6)

Largest 6+ June 2023 – July 2023 Decrease: Spanish tropical WMRQ-HD2 (-1.2)

Email Mike Kinosian at Mike.Kinosian@gmail.com. 

Industry Views

ENOUGH! The Selling Culture Has Failed Radio

By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, Sterling On Sunday
Talk Media Network

The creeping culture of sales-determines-all has brought the industry to this moment of despair. The selling culture has failed the medium. It is time to, once again, segregate the sales and programming departments. Take the budgets away from the program directors and inspire them to create exciting UNPREDICTABLE programming.

Earnings calls for most radio companies were held this week. Not pretty. Declarations of the demise of radio are constant, emotional, and desperate. Bleak conditions in the radio industry have occurred before. A review of past crises and how they were overcome is constructive, urgent, and essential.

For example, in 1952, network TV was launched and showed signs of success. NBCABC, and CBS moved their money from radio to TV. Longform radio shows were cancelled leaving stations across the country with a problem. At the time, most radio stations were small shops, usually family-owned, therefore the need to add hours of local programming was a financial challenge. The solution was presented by a programmer.

Todd Storz’ family owned stations in Omaha, Kansas City, Minneapolis, New Orleans, St Louis and Oklahoma City. He was young and obsessed with radio. His stations were losing money and the future, without network show blocks, was uncertain. Todd ate at a diner daily and noticed that even after it closed, the waitresses put their own money in the jukebox to hear the same songs they had heard all day. Hit after hit. Todd created a list of the top 40 songs, built a production sound and put it on his Omaha station. The station was #1 overnight. His top 40 format was aired on his owned stations with the same results.

Ruth Meyer was the program director of WMCA, New York where she established the GOOD GUYS dynasty. Before WMCA Ruth was the PD of Storz’s station in Kansas City. I asked her who did what at Storz and she said, “It was all Todd.” Todd was a programmer who never spent a day in sales. Storz’s programming idea changed and, yes, saved the industry.

When Todd died at 38 years of age his father – a businessman – took over the company. After Todd’s death, the stations died too. Why? Storz station manager Deane Johnson explained, “Todd’s death [and the control of the radio stations falling to Todd’s father] brought about a shift from a ‘programming company’ to a ‘money company.’”

Radio’s next challenge was FM. It is a popular myth that the shift from AM listening to FM was driven by the higher quality of the FM signal. FM’s signal had been available since 1948. No one listened.

You don’t go to iMAX to watch the huge, superior white screen. You go to watch a movie on the huge superior white screen. When the FCC mandated an end to AM/FM simulcasts, the general managers had no idea what to do and isn’t it time for golf?

Obsessed, very young radio fanboy programmers such as Michael Harrison and Allen Shaw joined with frustrated senior programmers like B. Mitchel ReedScott MuniMurray the K and Tom Donahue to EXPERIMENT with new programming techniques. They imagined and implemented progressive rock, free-form, album rock. THEN the crowds came to FM to hear exciting UNPREDICTABLE programming.

In 1966, Tom O’Neil, the founder/chairman of RKO General owned many money-losing, major market stations. The solution? Better sellers? Better sales training? A sales master course? No. The answer was Bill Drake. O’Neil hired Bill Drake and allowed him to create exciting UNPREDICABLE programming. Drake’s programming saved many RKO stations and was copied by hundreds of stations across the country. Drake’s programming saved them, too.

ALL of radio’s challenges today can be solved with programming invented by programmers free to program. Enough with “it’s not in the budget.” Enough with “it will bring in money.” Enough with “it’s good for sales.” Enough with talent having to generate half their salary in billing to be retained. Enough!

Unleash today’s program directors to follow their instincts, their facts and no more having to check with corporate. Why? Because checking with corporate hasn’t worked. Checking with corporate stops the flow of ideas, it freezes them in time. Radio is live, in the moment. When radio programming is frozen in time it MUST failGive up corporate engagement. Let programmers surprise you.

To quote a mentor, ABC Radio Network’s VP Dick McCauley (a sales guy), “A great salesperson is one who has a great product.” He said it a lot.

Walter Sabo was the youngest executive vice president in the history of NBC. He was the programming consultant to RKO General longer than Bill Drake. According to a Sirius corporate EVP, “Sirius exists because of what Walter Sabo did.”  He hosts a Talk Media Network radio show as Walter M. Sterling, “Sterling on Sunday.” Find out more here: www.waltersterlingshow.com  Contact him at walter@sabomedia.com or 646.678.1110

Industry News

Urban One Needs Time to File Late Quarterly Reports

Urban One files notice with the SEC of its inability to file quarterly financial reports on time due to the change in its independent public accounting firms. As previously reported, Urban One realized the need to re-evaluate its accounting for the valuation of its investment interest in MGM National Harbor, which it sold for cash proceeds of approximately $136.8 million on April 21,im 2023. Consequently, it dismissed the accounting firm BDO USA, LLP and hired Ernst & Young LLP to serve as the company’s independent registered public accounting firm for the fiscal year ending December 31, 2023 effective as of July 12, 2023. In the filing, Urban One says, “Given the change of the Company’s independent registered public accounting firm and the work required for E&Y to re-familiarize itself with the Company, the Company’s continued assessment of its internal controls, the Company is not able to finalize the financial statements and related information for inclusion in its quarterly report on Form 10-Q for the quarter ended June 30, 2023. The company is working to complete quarter reports for the first two quarter of 2023.

Industry News

iHeartMedia: Podcast Lifts Mattress Firm Sales

iHeartMedia and Affinity Solutions partnered to measure the incremental impact of Mattress Firm’s podcast marketing investments on brick-and-mortar sales. The campaign featured a custom podcast called “Chasing Sleep,” created in partnership with Mattress Firm, the Spark Foundry Content team and iHeartMedia’s Ruby Studio. For its inaugural season, the teams brought together a mix of sleep advisors and everyday people to explore how everyone fromim astronauts to newscasters to ultramarathoners prioritize sleep to perform and live at their best.  The podcast incorporated key brand messaging throughout, complemented with ad placements across the iHeartPodcasts network. The study concludes that Mattress Firm’s investments on iHeartPodcasts lead to a 45% lift in incremental sales and achieved a 4X incremental return on ad spend. iHeartMedia chief data officer Brian Kaminsky states, “Over 100 million Americans listen to podcasts a month with 80 million Americans listening weekly, which is clear evidence this ‘emerging medium’ has now become a permanent, new part of all of our media consumption – giving brands access to new and engaging audiences. By partnering with Affinity to measure the impact of Mattress Firm’s digital audio advertising, particularly on their bottom line, we were able to demonstrate the power of the brand’s partnership with iHeart to drive sales and strong ROI. We also gained insights to optimize campaign performance that we are already applying.”

Industry News

Audacy’s WSKY-FM, Gainesville-Ocala Unveils New Program Lineup

Audacy announces that news/talk WSKY-FM, Gainesville-Ocala “97.3 The Sky” makes some programming changes that will take effect on Labor Day. Premiere Networks’ “Glenn Beck Program” (10:00 am to 12:00 noon) and the “Clay Travis and Buck Sexton Show” (12:00 noon to 3:00 pm) join the lineup. Radio America’s “The Dana Show” with Dana Loesch shifts to theim 10:00 pm to 1:00 am slot. Additionally, the station adds new weekend shows including Compass Media Networks’ “The Erick Erickson Show” (Saturdays, 1:00 pm to 4:00 pm), FOX News Radio’s “FOX Across America” with Jimmy Failla (Saturdays, 6:00 pm to 8:00 pm), and Todd Herman (Sundays, 7:00 pm to 9:00 pm). Audacy Gainesville-Ocala SVP and market manager Peter Rothfuss states, “These strategic changes mark the most significant additions to the station’s talk show roster in years, reinforcing its position as North Central Florida’s premier news and opinion-leading station. The fresh lineup showcases the most influential voices in the region and is designed to propel ‘The Sky’ towards unprecedented growth, especially as the station approaches the highly anticipated election season.”

Industry News

Round Three of July PPMs Released

imThe third of four rounds of ratings data from Nielsen Audio’s July PPM survey has been released for 12 markets including Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus. Nielsen’s July 2023 sweep covered June 22 – July 19. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In San Antonio, iHeartMedia news/talk WOAI falls two-tenths to post a 2.6 share (weekly, 6+ AHQ share) and falls to the #15 rank, while Alpha Media’s crosstown news/talk KTSA adds one-tenth for a 2.5 share finish that lifts it to the #16 rank. In Salt Lake City, iHeartMedia news/talk KNRS-AM/FM loses a full share to wrap the survey with a 4.6 share and regresses to the #4 rank, while Bonneville’s crosstown news/talk KSL-AM/FM tacks on two-tenths for a 4.3 share finish that lifts it to the #6 rank. In Orlando, iHeartMedia talk WTKS-FM loses six-tenths to finish with a 4.0 share but remains ranked #10, while Cox Media Group’s crosstown news/talk WDBO remains flat with a 3.9 share and the #11 rank. See Mike Kinosian’s complete Ratings Takeaways from this group of markets here.

Industry News

TALKERS News Notes

Audacy announces the debut of “Glitter and Might,” a four-part Audacy original documentary podcast series exploring the life and legacy of Hollywood legend Lew Wasserman. Hosting the podcast is film historian and best-selling author Shawn Levy, who looks at the career of a power broker uniquely positioned at the intersection of show business and politics and dissects how his impact continues to be felt today.

Positive Life Radio says its listeners once again stepped up to feed hungry people across the Northwest with the Hands and Heart: Christmas in July Food Drive. The 24th annual event saw listeners and volunteers collect more than 12,000 pounds of food and cash donations for local food banks at several locations from Portland, Oregon, to Lewiston, Idaho. Positive Life Radio is a non-profit Christian radio network is based in Walla Walla, Washington.

Industry News

Yesterday’s (8/9) Top News/Talk Media Stories

The indictments of former President Donald Trump, including the revelation of a previously secret memo to overturn the 2020 election and special counsel’s securing a warrant to search Trump’s Twitter account; the Hunter Biden “on hold” plea deal and calls for an investigation into the Biden family finances; President Joe Biden announces rules restricting investment in Chinese artificial intelligence; the FBI kills Utah man who allegedly threatened Biden; Ecuador presidential candidate Fernando Villavicencio is assassinated at a campaign event; Ukraine’s slow counteroffensive against Russian troops; and the deadly wildfires in Hawaii were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Ratings Takeaways

July 2023 PPM Ratings Takeaways – Part Three

imJuly 2023 PPM Data – Information for the July 2023 ratings period has been released for Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus.

Nielsen Audio’s July 2023 sweep covered June 22 – July 19.

TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are June 2023 – July 2023 (6+).

PORTLAND

News/Talk: Alpha Media’s KXL “FM 101 News” 5.6 – 5.8, +.2, repeats in fourth-place

iHeartMedia-owned KEX “News Radio 1190” steady at 1.4, #21 to #20

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Oregon Public Broadcasting’s KOPB 5.9 – 6.2, +.3, locked in third-place

KOPB’s internet stream 1.7 – 1.4, -.3, continues at #20

Number One 6+: iHeartMedia classic hits-oldies KLTH, second month in a row, 9.1 – 9.5, +.4

Largest 6+ June 2023 – July 2023 Increase: classical KQAC (+.8)

Largest 6+ June 2023 – July 2023 Decrease: country KWJJ (-1.0)

CHARLOTTE

News/Talk: Urban One-owned WBT AM & WBT-FM “Charlotte’s News Talk” 4.8 – 6.1, +1.3, seventh to fourth

News: None in the top twenty

Sports Talk: Urban One’s WFNZ-FM “Sports Radio 92.7” 1.7 – 1.9, +.2, ensconced at #16

Public Radio News/Talk: University Radio Foundation’s WFAE 3.8 – 3.6, -.2, repeats at #11

Number One 6+: Urban One urban-rhythmic oldies WOSF, third straight month, 7.6 – 8.0, +.4

Largest 6+ June 2023 – July 2023 Increase: news/talk WBT AM & WBT-FM (+1.3)

Largest 6+ June 2023 – July 2023 Decrease: adult contemporary WKQC (-1.3)

SAN ANTONIO

News/Talk: iHeartMedia’s WOAI “News Radio 1200” 2.8 – 2.6, -.2, #14 to #15

Alpha Media-owned KTSA “Stay Connected” 2.4 – 2.5, +.1, #17 to #16

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Texas Public Radio’s KSTX 1.8 – 1.7, -.1, repeats at #19

Number One 6+: Cox Media Group classic hits-oldies KONO-FM, seventh consecutive month, 8.9 – 9.1, +.2

Largest 6+ June 2023 – July 2023 Increase: rhythmic hot AC KVBH (+.7)

Largest 6+ June 2023 – July 2023 Decrease: country KCYY (-1.1) 

SACRAMENTO

News/Talk: iHeartMedia-owned KFBK-AM & KFBK-FM “News 1530 AM & 93.1 FM” 9.6 – 12.6, +3.0, second to first

KFBK-AM & KFBK-FM cluster-mate KSTE-AM “Talk 650” 4.6 – 3.7, -.9, sixth to seventh

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Capital Public Radio-owned KXJZ 3.1 – 2.1, -1.0, #12 to #15

Number One 6+: news/talk KFBK-AM & KFBK-FM, first month, 9.6 – 12.6, +3.0

Largest 6+ June 2023 – July 2023 Increase: news/talk KFBK-AM & KFBK-FM (+3.0)*

Largest 6+ June 2023 – July 2023 Decrease: public radio news/talk KXJZ (-1.0)

*Represents a tie for the largest June 2023 – July 2023 increase (6+) of any station from the 36 PPM-markets analyzed thus far

PITTSBURGH

News/Talk: Audacy’s KDKA-AM “News Radio 1020 AM” 3.3 – 3.6, +.3, #12 to #10

News: None in the top twenty

Sports Talk: Audacy-owned KDKA-FM “93.7 The Fan All Sports All The Time” (Pirates) 7.1 – 6.7, -.4, third to fourth

Public Radio News/Talk: Pittsburgh Community Broadcasting’s WESA 4.3 – 4.6, +.3, eighth to sixth

Number One 6+: iHeartMedia classic hits-oldies WWSW, eighth month in a row, 11.2 – 12.8, +1.6

Largest 6+ June 2023 – July 2023 Increase: classic hits-oldies WWSW (+1.6)

Largest 6+ June 2023 – July 2023 Decrease: rock WDVE (-.7)

SALT LAKE CITY

News/Talk: iHeartMedia’s KNRS-AM & KNRS-FM “Talk Radio” 5.6 – 4.6, -1.0, third to fourth

Bonneville-owned KSL “News Radio 102.7 FM & 1160 AM” 4.1 – 4.3, +.2, eighth to sixth

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: University of Utah’s KUER 1.8 – 2.1, +.3, #21 to #20

Number One 6+: Bonneville adult contemporary KSFI, ninth straight month, 11.0 – 11.6, +.6

Largest 6+ June 2023 – July 2023 Increase: classic hits-oldies KRSP (+1.2)

Largest 6+ June 2023 – July 2023 Decrease: country KSOP-FM (-1.1) 

LAS VEGAS

News/Talk: Audacy-owned KMXB-HD3 “101.5 K-Dawn The Talk Of Las Vegas” unchanged at 2.3, #17 to #14

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Nevada Public Radio’s KNPR 1.9 – 1.8, -.1, #19 to #18

Number One 6+: iHeartMedia adult contemporary KSNE, first month, 6.4 – 8.1, +1.7

Largest 6+ June 2023 – July 2023 Increase: adult contemporary KSNE (+1.7)

Largest 6+ June 2023 – July 2023 Decrease: regional Mexican KISF (-1.9)**

**Represents a tie for the largest June 2023 – July 2023 decrease (6+) of any station from these 12 PPM-markets

ORLANDO

News/Talk: iHeartMedia’s WTKS “Real Radio 104.1” 4.6 – 4.0, -.6, anchored in tenth-place

Cox Media Group-owned WDBO “Orlando’s News Talk” flat at 3.9, remains at #11

WTKS’ cluster-mate WFLF “Orlando News Radio” 1.3 – 1.6, +.3, #19 to #17

News: None in the top twenty

Sports Talk: iHeartMedia’s WYGM “96.9 The Game” unchanged at 1.3, carries on at #19

Public Radio News/Talk: Community Connections-owned WMFE steady at 2.4, #16 to #14

Number One 6+: iHeartMedia adult contemporary WMGF, second consecutive month, 8.7 – 8.5, -.2

Largest 6+ June 2023 – July 2023 Increase: urban AC WCFB (+1.3)

Largest 6+ June 2023 – July 2023 Decrease: country WWKA (-1.9)**

**Represents a tie for the largest June 2023 – July 2023 decrease (6+) of any station from these 12 PPM-markets

CINCINNATI

News/Talk: iHeartMedia-owned WLW “700 Cincinnati’s News Radio” (Reds) 13.0 – 16.0, +3.0, #1

WLW’s cluster-mate WKRC “55 KRC The Talk Station” 4.5 – 4.2, -.3, sixth to seventh

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Cincinnati Public Radio’s WVXU 4.2 – 4.1, -.1, seventh to eighth

Number One 6+: news/talk WLW, 18th consecutive month, 13.0 – 16.0, +3.0

Largest 6+ June 2023 – July 2023 Increase: news/talk WLW (+3.0)*

Largest 6+ June 2023 – July 2023 Decrease: classic hits-oldies WGRR (-1.8)

*Represents a tie for the largest June 2023 – July 2023 increase (6+) of any station from the 36 PPM-markets analyzed thus far

CLEVELAND

News/Talk: iHeartMedia’s WTAM “News Radio 1100” (Guardians) 5.8 – 5.1, -.7, seventh to eighth

News: None in the top twenty

Sports Talk: Audacy’s WKRK “Sports Radio 92.3 The Fan” 2.9 – 3.1, +.2, remains at #12

WKRK’s internet stream .3 – .4, +.1, #21 to #18

Public Radio News/Talk: Kent State University-owned WKSU 5.7 – 4.9, -.8, eighth to ninth

Number One 6+: iHeartMedia classic hits-oldies WMJI, ninth month in a row, 10.2 – 10.3, +.1

Largest 6+ June 2023 – July 2023 Increase: urban AC WZAK (+1.2)

Largest 6+ June 2023 – July 2023 Decrease: CHR WAKS (-.9)

KANSAS CITY

News/Talk: Audacy-owned KMBZ-FM “98.1 FM News, Traffic, Weather” 4.3 – 4.9, +.6, seventh to fifth

KMBZ-FM cluster-mate KMBZ-AM “Talk 980 AM” 1.4 – 1.2, -.2, #19 to #20

News: None in the top twenty

Sports Talk: Audacy’s KCSP “Sports Radio 610 Our Teams, Our Town” (Royals) 2.7 – 2.6, -.1, #15 to #13

Public Radio News/Talk: University of Missouri-owned KCUR 3.8 – 3.4, -.4, #10 to #12

Number One 6+: Cumulus Media classic rock KCFX, second successive month, 10.5 – 10.3, -.2

Largest 6+ June 2023 – July 2023 Increase: country KFKF (+1.1)

Largest 6+ June 2023 – July 2023 Decrease: country WDAF (-1.3)

COLUMBUS

News/Talk: iHeartMedia-owned WTVN “News Radio 610” 6.2 – 6.9, +.7, fourth to third   

News: None in the top twenty

Sports Talk: Tegna-owned WBNS-FM “97.1 FM The Fan” steady at 4.9, seventh to sixth

Public Radio News/Talk: Ohio State University’s WOSU unchanged at 4.5, ninth to eighth

Number One 6+: iHeartMedia country WCOL, ninth straight month, 11.0 – 10.9, -.1

Largest 6+ June 2023 – July 2023 Increase: adult hits WODC (+1.1)

Largest 6+ June 2023 – July 2023 Decrease: rock WRKZ and classic rock WXZX (-.6)

Up next: July 2023 overviews for Austin; Raleigh; Indianapolis; Milwaukee; Nashville; Providence; Norfolk; Jacksonville; West Palm Beach; Greensboro; Memphis; and Hartford.

Email Mike Kinosian at Mike.Kinosian@gmail.com.

Industry News

Salem Media Group Second Quarter Revenue Declines 4.2%

Salem Media Group total revenue for the second quarter of 2023 was $65.8 million, a decrease of 4.2% from Q2 of 2022. The company reports an operating loss of $4.1 million compared to operating income of $7.3 million reported in Q2 of 2022. Salem posts a net loss of $7.1 million for the second quarter of this year, compared to a net income of $9.1 million reported for Q2 of 2022. Looking at the company’s operating results by segment, Netim Broadcast revenue decreased 5.3% to $49.7 million from $52.5 million; Station Operating Income decreased 43.5% to $6.2 million from $10.9 million; Same Station net broadcast revenue decreased 5.8% to $49.4 million from $52.4 million; and Same Station operating income decreased 37.7% to $6.8 million from $10.9 million. Digital Media revenue increased 0.5% to $10.9 million from $10.8 million, and Publishing revenue decreased 3.5% to $5.2 million from $5.4 million. Salem reports that as of June 30, 2023, the company was not in compliance with its fixed charge coverage ratio. On August 7, 2023 it signed a forbearance whereby the bank agreed not to exercise remedies on the default during the month of August. Additionally, the notional amount of the revolver was reduced from $30 million to $25 million with a minimum availability of $1 million. The interest rate associated with the revolver increased by two percentage points effective July 1, 2023 through the date of the forbearance amendment.

Industry News

WTOP Names Three to News Director Roles

Hubbard Broadcasting’s all-news WTOP-FM, Washington, DC announces that three news pros are named to news director roles for the station. Monique Hayes is promoted to AM broadcast news director; Bill McFarland joins WTOP as PM broadcast news director; and Giang Nguyen joins the station as digital news director. Hayes has been serving with the station for the past two years, most recently as assignments manager. She says, “Thisim is a great opportunity to help lead one of the best newsrooms in the area. I look forward to coaching and training future newsroom leaders and collaborating with our veteran journalists. I am excited to work with this new management team to deliver great local coverage of Washington, DC, and the surrounding communities.” McFarland comes to WTOP from NBC Boston, Telemundo Boston and New England Cable News where he was assistant news director. Nguyen recently served as a multimedia reporter in local markets in Kansas (WIBW-TV) and Illinois (WQAD-TV) as well as having worked at CNN, Radio Free Asia, NHK World and CCTV America in both reporter and assignment editor roles. WTOP director of news and programming Julie Ziegler comments, “I am so excited to have the force of Monique, Giang and Bill behind our daily newsroom operations. Having their combined talents on both the broadcast and digital sides is exactly what we need to meet our daily mission of delivering the most compelling content to our listeners and readers across all platforms.”

Industry News

Round Two of July PPMs Released

imThe second of two rounds of ratings information from Nielsen Audio’s July 2023 PPM survey has been released for 12 markets including Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis. Nielsen’s July 2023 sweep covered June 22 – July 19. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Washington, DC, Hubbard Broadcasting’s all-news WTOP leaps nine-tenths for a 9.1 share (weekly, 6+ AQH share) finish and remains ranked #2, while Cumulus Media news/talk WMAL-FM loses one-tenth to finish with a 3.5 share good for the #9 rank. In Boston, iHeartMedia news/talk WRKO sheds seven-tenths to wrap the survey with a 3.4 share and falls to the #13 rank, while sister all-news WBZ-AM dips three-tenths for a 4.5 share finish and remains ranked #7. In Seattle, Bonneville news/talk KIRO-FM rises six-tenths to wrap the survey with a 4.9 share that lifts it to the #5 rank, while Lotus Communications’ crosstown news/talk is up three-tenths for a 1.9 share and the #19 rank. See Mike Kinosian’s complete Ratings Takeaways from this group of markets here.

Industry News

FSR’s Rob Parker Enters NABJ Hall of Fame

FOX Sports Radio personality Rob Parker – co-host of “The Odd Couple with Chris Broussard and Rob Parker,” MLB Network analyst, and founder/editor of MLBbro.com, was inducted into the National Association of Black Journalists (NABJ) Hall of Fame on August 4, in Birmingham. NABJ says Parker was honored for hisim 37-year career in journalism, during which he broke barriers and uplifted young sports writers. Parker says, “There’s nothing better than being honored by your own people, your peers, so this is very special to me. I want to thank my family, my friends, all the people who have supported me throughout the years, all my mentees – they fuel me, they inspire me every day. How I got here is that plenty of people helped me along the way, and that’s what it’s all about.” Premiere Networks president Julie Talbott says, “We couldn’t be more proud of Rob. He truly deserves this recognition for his trailblazing career in sports journalism, and for his continuing efforts to elevate and mentor the next generation.”

Industry News

Benztown Launches Role Callers Service

Benztown announces the launch of Role Callers, “an exciting and innovative new on-air enhancement service for radio stations that need to shake up their sound.” Benztown says, “Role Callers provides stations with paid phone actors that offer high-engagement content perfect for drive time or anytime. Role Callers delivers highest qualityim voice acting services for cash or barter, directed by Benztown producers in collaboration with station program directors and producers, and totally customized to their needs… The actors call in to radio stations, asking questions, playing along with comedy bits, sharing local information, talking up contests and promotions, and more – all according to the specific needs of each station.” Benztown president Dave “Chachi” Denes says, “We live in a digitally overloaded world, and human interaction and connectivity have become increasingly crucial. Role Callers serves as an invaluable tool, effectively sparking live listener engagement on some of the nation’s most prominent morning shows.”

Industry News

Yesterday’s (8/8) Top News/Talk Media Stories

Former President Donald Trump’s legal battles and Judge Aileen Cannon’s challenges to special counsel Jack Smith’s use of the grand jury; the expected indictment of Donald Trump under Georgia’s RICO statue by Fulton County DA Fani Willis; the 2024 presidential race; the Ohio referendum to raise the threshold to amend the state’s constitution fails; reports of China’s sluggish economy; the Russia-Ukraine war; and the $1.58 billion Mega Millions winning lottery ticket is sold in Florida were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Ratings Takeaways

July 2023 PPM Ratings Takeaways – Part Two

imJuly 2023 PPM Data – Information for the July 2023 sweep has been released for Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis.

Nielsen Audio’s July 2023 sweep covered June 22 – July 19.

TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are June 2023 – July 2023 (6+).

WASHINGTON, DC

News/Talk: Cumulus Media’s WMAL “105.9 FM – Where Washington Comes To Talk” 3.6 – 3.5, -.1, repeats in ninth-place

News: Hubbard Broadcasting-owned WTOP & WTLP “Washington’s Top News” 8.2 – 9.1, +.9, ensconced in the runner-up slot

Sports Talk: Audacy’s WJFK-FM “106.7 The Fan” (Nationals) flat at 2.4, #15 to #16

Public Radio News/Talk: American University-owned WAMU 11.0 – 11.6, +.6, #1

Number One 6+: public radio news/talk WAMU, 20th month in succession, 11.0 – 11.6, +.6

Largest 6+ June 2023 – July 2023 Increase: adult contemporary WASH (+1.1)

Largest 6+ June 2023 – July 2023 Decrease: classic hits-oldies WIAD (-.9)

BOSTON

News/Talk: iHeartMedia’s WRKO “AM 680 The Voice Of Boston” 4.1 – 3.4, -.7, #10 to #13

News – Talk: iHeartMedia-owned WBZ-AM “News Radio 1030” 4.8 – 4.5, -.3, continues in seventh-place

Sports Talk: Beasley Media Group’s WBZ-FM “98.5 The Sports Hub” 5.5 – 4.9, -.6, third to fifth

Audacy-owned WEEI-FM “93.7 Boston’s Sports Station” (Red Sox) 3.4 – 3.5, +.1 #13 to #12

Public Radio News/Talk: Boston University’s WBUR 5.7 – 6.1, +.4, steady in the runner-up slot

WGBH Educational Foundation-owned WGBH 4.0 – 3.8, -.2, anchored at #11

Number One 6+: Beasley Media Group classic hits-oldies WROR, second month in succession, 6.0 – 6.2, +.2

Largest 6+ June 2023 – July 2023 Increase: adult hits WBGB (+.9)

Largest 6+ June 2023 – July 2023 Decrease: country WKLB (-1.0)

MIAMI

News/Talk: None in the top twenty

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Dade County School Board-owned WLRN 3.7 – 3.6, -.1, repeats in tenth-place

Number One 6+: Cox Media Group urban AC WHQT, fifth straight month, 8.9 – 8.0, -.9 and co-owned adult contemporary WFEZ, first month, 7.9 – 8.0, +.1

Largest 6+ June 2023 – July 2023 Increase: Spanish contemporary WAMR (+.9)

Largest 6+ June 2023 – July 2023 Decrease: urban AC WHQT (-.9)

SEATTLE

News/Talk: Bonneville-owned KIRO-FM “97.3 FM” 4.3 – 4.9, +.6, ninth to fifth

Lotus Communications’ KVI “Talk Radio 570” 1.6 – 1.9, +.3, #22 to #19

News: Lotus Communications-owned KNWN-AM & KNWN-FM “Northwest News Radio” 2.6 – 2.3, -.3, #16 to #17

Sports Talk: Bonneville’s KIRO-AM “710 AM ESPN Seattle” (Mariners) 4.6 – 4.0, -.6, seventh to ninth

Public Radio News/Talk: Northwest Public Radio-owned KUOW 5.6 – 4.5, -1.1, fourth to seventh

Number One 6+: Audacy country KKWF, second straight month, 7.4 – 7.7, +.3

Largest 6+ June 2023 – July 2023 Increase: adult contemporary KSWD (+.9)

Largest 6+ June 2023 – July 2023 Decrease: public radio news/talk KUOW (-1.1) 

DETROIT

News/Talk: Cumulus Media’s WJR “News Talk 760 AM” 1.9 – 2.1, +.2, remains at #17

News: Audacy-owned WWJ News Radio 950” 3.5 – 3.9, +.4, steady at #10

Sports Talk: Audacy’s WXYT-FM “97.1 The Ticket” (Tigers) 7.0 – 6.7, -.3, continues in third-place

WXYT-FM’s internet stream 1.7 – 1.8, +.1, #20 to #18

Public Radio News/Talk: University of Michigan-owned WUOM 1.8 – 1.7, -.1, #18 to #19

Number One 6+: iHeartMedia CHR WKQI, second successive month, 8.1 – 9.6, +1.5

Largest 6+ June 2023 – July 2023 Increase: CHR WKQI (+1.5)*

Largest 6+ June 2023 – July 2023 Decrease: classic rock WCSX (-.9)

*Represents a tie for the largest June 2023 – July 2023 increase (6+) of any station from these 12 PPM-markets

PHOENIX

News/Talk: iHeartMedia’s KFYI “News Talk 550” 2.4 – 2.9, +.5, #17 to #13

Bonneville-owned KTAR-FM “News 92.3 FM” 2.4 – 2.7, +.3, #17 to #15

News: None in the top twenty

Sports Talk: Bonneville’s KMVP-FM “98.7 Arizona’s Sports Station” (Arizona Diamondbacks) 2.1 – 2.0, -.1, #21 to #20

Public Radio News/Talk: Maricopa County Community College-owned KJZZ 6.3 – 6.5, +.2, third to second

Number One 6+: Hubbard classic rock KSLX, second consecutive month, 6.8 – 7.8, +1.0

Largest 6+ June 2023 – July 2023 Increase: classic hits-oldies KAZG (+1.2)

Largest 6+ June 2023 – July 2023 Decrease: regional Mexican KLNZ (-1.2)

MINNEAPOLIS

News/Talk: Audacy’s WCCO “News Talk 830” (Minnesota Twins) 3.2 – 3.5, +.3, remains at #13

Hubbard Broadcasting-owned KTMY “My Talk 107.1” steady at 2.3, continues at #16

iHeartMedia’s KTLK-AM “Twin Cities News Talk AM 1130” 1.4 – 1.3, -.1, #20 to #19

News: None in the top twenty

Sports Talk: iHeartMedia-owned KFXN “FM 100.3 K-Fan” 4.3 – 3.8, -.5, #10 to #12

Public Radio News/Talk: Minnesota Public Radio’s KNOW 5.9 – 6.7, +.8, sixth to fourth

Number One 6+: Northwestern Media contemporary Christian KTIS-FM, fourth consecutive month, 10.3 – 11.6, +1.3

Largest 6+ June 2023 – July 2023 Increase: contemporary Christian KTIS-FM (+1.3)

Largest 6+ June 2023 – July 2023 Decrease: country KEEY (-.9)

SAN DIEGO 

News/Talk: iHeartMedia’s KOGO “News Radio 600” 4.5 – 4.6, +.1, repeats in eighth-place

News: None in the top twenty

Sports Talk: Audacy-owned KWFN “97.3 The Fan” (Padres), 5.4 – 5.0, -.4, stays in fifth-place

Public Radio News/Talk: San Diego State University’s KPBS 6.2 – 5.2, -1.0, second to fourth

Number One 6+: Audacy classic hits-oldies KXSN, sixth successive month, unchanged at 7.1

Largest 6+ June 2023 – July 2023 Increase: rhythmic hot AC XHRM (+1.3)

Largest 6+ June 2023 – July 2023 Decrease: regional Mexican KLNV (-1.3)

TAMPA

News/Talk: Cox Media Group’s WHPT “102.5 The Bone – Real, Raw, Radio” 4.9 – 5.2, +.3, repeats in sixth-place

iHeartMedia-owned WFLA “News Radio 970” 3.1 – 4.1, +1.0, #13 to #10

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: University of South Florida’s WUSF 2.6 – 2.7, +.1, #17 to #15

Number One 6+: Cox Media Group adult contemporary WDUV, 24th month in a row, 8.8 – 8.1, -.7

Largest 6+ June 2023 – July 2023 Increase: news/talk WFLA (+1.0)

Largest 6+ June 2023 – July 2023 Decrease: adult contemporary WDUV and sports talk WDAE (-.7)

DENVER

News/Talk: iHeartMedia’s KOA “News Radio 850” (Colorado Rockies) 3.2 – 2.8, -.4, #14 to #16

KOA cluster-mate KDFD “Freedom 93.7” 1.6 – 1.9, +.3, #22 to #19

News: None in the top twenty

Sports Talk: Bonneville’s KKFN “104.3 The Fan” 3.5 – 2.7, -.8, #10 to #17

KSE Radio Ventures’ KKSE-FM “Altitude Sports Radio 92.5” 2.4 – 1.8, -.6, #18 to #20

Public Radio News/Talk: Colorado Public Radio-owned KCFR 3.4 – 3.7, +.3, steady at #11

Number One 6+: Audacy classic rock KQMT, first month, 5.5 – 6.2, +.7 and KSE Radio Ventures’ classic hits-oldies KXKL, first month, 6.4 – 6.2, -.2

Largest 6+ June 2023 – July 2023 Increase: contemporary Christian KLDV (+1.3)

Largest 6+ June 2023 – July 2023 Decrease: classical KVOD (-1.2)

BALTIMORE

News/Talk: Hearst Television’s WBAL “News Radio 1090 AM & 101.5 FM” (Orioles) 3.2 – 3.5, +.3, remains at #12

WCBM Maryland-owned WCBM “Talk Radio AM 680” 1.6 – 1.2, -.4, #17 to #19

News: Hubbard Broadcasting-owned WTOP & WTLP “Washington’s Top News” 1.0 – 1.1, +.1, stays at #20

Sports Talk: Audacy’s WJZ-FM “Baltimore Sports Radio 105.7 The Fan” 3.7 – 3.8, +.1, repeats in tenth-place

Public Radio News/Talk: Your Public Radio Corporation-owned WYPR 3.5 – 4.3, +.8, #11 to #8

Number One 6+: Urban One urban contemporary WERQ, first month, 5.5 – 7.0, +1.5

Largest 6+ June 2023 – July 2023 Increase: urban contemporary WERQ (+1.5)*

Largest 6+ June 2023 – July 2023 Decrease: country WPOC (-1.9)**

*Represents a tie for the largest June 2023 – July 2023 increase (6+) of any station from these 12 PPM-markets

**Represents the largest June 2023 – July 2023 decrease (6+) of any station from these 12 PPM-markets

ST. LOUIS

News/Talk: Audacy’s KMOX “The Voice Of St. Louis” (Cardinals) 5.8 – 5.5, -.3, seventh to eighth

KMOX cluster-mate KFTK “Talk 97.1 FM” 2.0 – 1.9, -.1, #16 to #15

News: None in the top twenty

Sports Talk: Hubbard Broadcasting’s WXOS “101 ESPN” 2.2 – 1.7, -.5, #15 to #16

Public Radio News/Talk: University of Missouri-owned KWMU 3.7 – 3.9, +.2, remains at #12

Number One 6+: Hubbard Broadcasting adult hits WARH, seventh month in a row, 10.0 – 11.4, +1.4

Largest 6+ June 2023 – July 2023 Increase: adult hits WARH (+1.4)

Largest 6+ June 2023 – July 2023 Decrease: sports talk WXOS (-.5)

Up next: July 2023 overviews for Portland; Charlotte; San Antonio; Sacramento; Pittsburgh; Salt Lake City; Las Vegas; Orlando; Cincinnati; Cleveland; Kansas City; and Columbus. 

Email Mike Kinosian at Mike.Kinosian@gmail.com

Industry News

Cumulus Sues Dan McDowell and Jake Kemp for Violating Non-Compete

Cumulus Media is filing suit in U.S. District Court in Northern Texas against former KTCK-AM/FM, Dallas-Fort Worth personalities Dan McDowell and Jake Kemp claiming the duo are in violation of several clauses in their contracts with the company. If you recall, McDowell and Kemp left Cumulus last month after they were unable toim come to terms on a renewal to remain with “The Ticket.” The sticking point was their desire to explore digital initiatives outside of their work with Cumulus. They have since launched a podcast via Patreon that Cumulus says violates their six-month non-compete. The company also alleges the two have violated the non-solicitation and non-disparagement clauses of their contract. It alleges the duo have “commandeered” company-owned social media accounts, threatened to release “conversations Defendants illicitly recorded” with company executives. Cumulus is seeking “emergency injunctive relief” plus attorneys’ fees and costs.

Industry News

KIRO-FM, Seattle Announces New Midday and Evening Shows

Bonneville International announces that after an extended search, it is announcing the addition of two new programs to the lineup at news/talk KIRO-FM, Seattle “Newsradio, 97.3 FM.” After the untimely death of early afternoon host Dori Monson in late 2022, KIRO-FM welcomes Jack Stine (below left) and Spike O’Neill (below right) as permanentim hosts of the 12:00 noon to 3:00 pm program, effective Monday (8/14). They have been the interim hosts since February. Additionally, Jake Skorheim has assumed hosting duties for the evening program “KIRO Nights.” Skorheim was the producer for the Dori Monson show from 2009 through 2016. Bonneville Seattle director of news and talk improgramming Bryan Buckalew says, “I’m thrilled about these new shows, and I hope our audience will be too. Listeners can expect dynamic conversations based on the top news stories of the day, keeping our community informed and entertained. Jack and Spike have good chemistry and a keen sense of humor. They do a great job of blending informative discussions with lighthearted banter. In an era marked by divisiveness, Jack and Spike emphasize common ground over polarizing debates. Their show demonstrates the power of dissecting complex issues rather than simply magnifying superficial differences.” Buckalew adds, “I couldn’t be more excited to have Jake back in the building. He is thoughtful, creative, and has a great sense of humor. I look forward to listening as Jake develops his distinct voice and builds an audience across a diverse range of digital platforms.”

Industry News

Round One of July PPMs Released

imThe first of four rounds of ratings information from Nielsen Audio’s July 2023 PPM survey has been released for 12 markets including New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island), Riverside-San Bernardino-Ontario, San Jose, and Middlesex-Somerset-Union. Nielsen’s July 2023 sweep covered June 22 – July 19. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In New York City, Red Apple Media news/talk WABC-AM/WLIR-FM sheds two-tenths to finish with a 3.2 share (weekly, 6+ AQH share) and falls back to the #11 rank, while Audacy’s crosstown all-news WINS-AM/FM rises six-tenths to a 4.9 share and climbs to the #6 rank. In Chicago, Nexstar Media Group news/talk WGN adds two-tenths for a 3.2 share finish that lifts it to the #10 rank, while Audacy’s crosstown all-news WBBM-AM/WCFS-FM tacks on four-tenths to finish the survey with a 5.0 share but falls back to the #4 rank. And in San Francisco, Audacy all-news KCBS-AM/KFRC-FM rises eight-tenths to wrap the survey with a 6.7 share that leaves it ranked #2, while Cumulus Media’s crosstown news/talk KSFO dips one-tenth for a 1.9 share finish good for the #17 rank. See Mike Kinosian’s complete Ratings Takeaways for this group of markets here.

Industry News

WOR’s Mark Simone Welcomes Clay Travis

im

Pictured above is Premiere Networks’ personality and Outkick founder Clay Travis (right) in the WOR, New York studios with midday host Mark Simone (left). Travis is on a promotional tour for his book, American Playbook: A Guide to Winning Back the Country from the Democrats (Threshold Editions 2023).

Industry News

FOX News Channel Top Cable Net in Total Day and Prime Time in July

FOX News Channel says that, according to data from Nielsen Media Research, it finished July 2023 as cableim television’s most-watched network across both primetime and total day viewership and was #2 in the 25-54 demo with total day behind ESPN. FNC’s “The Five” has been number one in viewership for seven consecutive quarters securing 2,591,000 total viewers and 254,000 in the A25-54 demo.

Industry News

SiriusXM’s Joe Madison to Be Honored by the ASALH

Talk host Joe Madison – heard daily in morning drive on SiriusXM’s Urban View channel – is being honored withim the Council Award of Special Recognition from the Association for the Study of African American Life and History(ASALH). ASALH was founded in 1915 by Dr. Carter G. Woodson to document the contributions of African Americans to American history. The award will be presented at the 108th Annual Conference in Jacksonville on September 23.

Industry News

TALKERS News Notes

Sports media personality broadcaster Rich Eisen will host the 2023 Marconi Radio Awards Dinner on October 25 during NAB Show New York. Record producer and radio host DJ Scratch, who performed at last year’s event, will provide live music.

iHeartPodcasts announces today that sleep and relaxation podcast, “Nothing Much Happens: Bedtime Stories to Help You Sleep,” joins the iHeartPodcast Network. Since April 2018, “Nothing Much Happens” has delivered peaceful and relaxing content to listeners around the world. The popular series has been widely recognized for its excellence, originality, and production design. As part of the deal, the two will also coproduce and distribute new podcast concepts in English as well as other languages.

Industry News

Yesterday’s (8/7) Top News/Talk Media Stories

The indictment of former President Donald Trump in connection with the events of January 6; the 2024 presidential race; the “on hold” plea deal by Hunter Biden and calls for an investigation into the Biden family finances; today’s Ohio ballot initiative to make changing its constitution more challenging; Ukraine’s troop losses as it attempts a counteroffensive against Russian troops; the severe weather affecting the Eastern U.S.; and tonight’s drawing for the $1.55 billion Mega Millions lottery were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Ratings Takeaways

July 2023 PPM Ratings Takeaways – Part One

imJuly 2023 PPM Data – Information for the July 2023 ratings period has been released for New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island), Riverside-San Bernardino-Ontario, San Jose, and Middlesex-Somerset-Union.

Nielsen Audio’s July 2023 sweep covered June 22 – July 19.

TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are June 2023 – July 2023 (6+). 

NEW YORK

News/Talk: Red Apple Media’s WABC-AM & WLIR-FM “77 Talk Radio” 3.4 – 3.2, -.2, #10 to #11

News: Audacy’s WINS-FM “1010 WINS All News 92.3 FM” 4.3 – 4.9, +.6, eighth to sixth

WINS-FM cluster-mate WCBS-AM “News Radio 880” (Mets) 2.7 – 2.6, -.1, anchored at #13

Sports Talk: Audacy-owned WFAN-FM & WFAN-AM “Sports Radio 101.9 FM & 66 AM” (Yankees) 3.1 – 2.8, -.3, locked at #12

Public Radio News/Talk: WNYC Broadcasting Foundation’s WNYC-FM 3.4 – 3.7, +.3, repeats in tenth-place

WNYC-FM cluster-mate WNYC-AM .8 – 1.5, +.7, #26 to #20

Number One 6+: iHeartMedia adult contemporary WLTW, ninth month in a row, 7.6 – 7.7, +.1

Largest 6+ June 2023 – July 2023 Increase: public radio news/talk WNYC-AM (+.7)

Largest 6+ June 2023 – July 2023 Decrease: Spanish contemporary WXNY (-.7) 

LOS ANGELES

News/Talk: iHeartMedia’s KFI “AM 640” 4.3 – 4.2, -.1, remains in fifth-place

News: Audacy-owned KNX-FM “News 97.1” steady at 2.8, #12 to #11

Sports Talk: None in the top twenty

Public Radio News/Talk: None in the top twenty

Number One 6+: Audacy classic hits-oldies KRTH, fifth month in succession, 5.9 – 6.8, +.9

Largest 6+ June 2023 – July 2023 Increase: classic hits-oldies KRTH (+.9)

Largest 6+ June 2023 – July 2023 Decrease: regional Mexican KBUE (-.8)

CHICAGO

News/Talk: Nexstar Media Group’s WGN “Radio 720” 3.0 – 3.2, +.2, #11 to #10

News: Audacy’s WBBM-AM & WCFS “News Radio 780 AM & 105.9 FM” 4.6 – 5.0, +.4, third to fourth

Sports Talk: Audacy-owned WSCR “670 The Score” (Cubs) 2.6 – 2.5, -.1, repeats at #14

Public Radio News/Talk: Chicago Public Media’s WBEZ 2.5 – 2.7, +.2, #15 to #12  

Number One 6+: iHeartMedia adult contemporary WLIT, tenth straight month, 7.2 – 7.0, -.2

Largest 6+ June 2023 – July 2023 Increase: triple A WXRT (+1.1)

Largest 6+ June 2023 – July 2023 Decrease: classic rock WDRV (-.7)

SAN FRANCISCO

News/Talk: Cumulus Media-owned KSFO “Talk Radio 560” 2.0 – 1.9, -.1, #18 to #17

News: Audacy’s KCBS-AM & KFRC “All News 740 AM & 106.9 FM” 5.9 – 6.7, +.8, anchored in the runner-up slot

Sports Talk: Cumulus Media-owned KNBR “The Sports Leader” (Giants) 2.7 – 2.9, +.2, #11 to #10

Public Radio News/Talk: KQED, Inc.-owned KQED 5.3 – 4.6, -.7, repeats in fourth-place  

Number One 6+: Bonneville adult contemporary KOIT-FM, fourth month in succession, 7.8 – 8.1, +.3

Largest 6+ June 2023 – July 2023 Increase: 1980s hits KOSF (+.9)

Largest 6+ June 2023 – July 2023 Decrease: CHR KMVQ (-1.0)

DALLAS

News/Talk: Cumulus Media-owned WBAP “News Talk 820 AM & 99.5 HD2 FM” 3.7 – 3.9, +.2, repeats in ninth-place

News: None in the top twenty

Sports Talk: Cumulus Media’s KTCK “Sports Radio The Ticket” 5.1 – 4.7, -.4, continues in the runner-up slot  

Audacy-owned KRLD-FM “105.3 The Fan” (Texas Rangers) 2.4 – 2.5, +.1, steady at #16

Public Radio News/Talk: North Texas Public Broadcasting’s KERA 2.3 – 2.7, +.4, #17 to #15

Number One 6+: Audacy classic hits-oldies KSPF, second month in a row, 5.4 – 5.3, -.1

Largest 6+ June 2023 – July 2023 Increase: adult hits KJKK (+.8)

Largest 6+ June 2023 – July 2023 Decrease: country KPLX (-.6)

Note: Audacy classic hits-oldies KLUV “Nobody Plays More 80s” remains in the format and stays at #1; however, it changes calls to KSPF as “98.7 The Spot.”

HOUSTON

 News/Talk: iHeartMedia’s KTRH “AM 740 News Radio” (Astros) 3.6 – 4.0, +.4, #11 to #9

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: None in the top twenty

Number One 6+: Cox Media Group classic rock KGLK first month, 6.8 – 7.0, +.2

Largest 6+ June 2023 – July 2023 Increase: contemporary Christian KSBJ; urban contemporary KQBT; Spanish contemporary Christian KHVU; and gospel KROI (+.5)

Largest 6+ June 2023 – July 2023 Decrease: adult contemporary KODA (-2.0)*

*Represents the largest June 2023 – July 2023 decrease (6+) of any station from these 12 PPM-markets

Note: iHeartMedia adult contemporary KODA had been #1 the last 28 months.

ATLANTA

News/Talk: Cox Media Group-owned WSB-AM & WSBB “Atlanta’s News & Talk” flat at 6.5, locked in third-place

News: None in the top twenty

Sports Talk: Dickey Broadcasting’s WCNN “The Fan” (Braves) 2.8 – 3.3, +.5, repeats at #14

Audacy-owned WZGC “92.9 The Game” 2.2 – 2.3, +.1, #17 to #18

Public Radio News/Talk: Atlanta Public Schools’ WABE 2.7 – 3.5, +.8, #15 to #9

Number One 6+: Cox Media Group classic hits-oldies WSRV, seventh successive month, 10.4 – 9.6, -.8

Largest 6+ June 2023 – July 2023 Increase: public radio news/talk WABE (+.8)

Largest 6+ June 2023 – July 2023 Decrease: classic hits-oldies WSRV (-.8)

PHILADELPHIA

News/Talk: None in the top twenty

News: Audacy-owned KYW & WPHI “News Radio 1060 AM & 103.9 FM” 5.3 – 5.6, +.3, seventh to fourth

Sports Talk: Audacy’s WIP “Sports Radio 94” (Phillies) 3.8 – 4.6, +.8, tenth to ninth

Public Radio News/Talk: WHYY-owned WHYY flat at 4.2, ninth to tenth

Number One 6+: Beasley Media Group classic rock WMGK, third straight month, 10.6 – 9.8, -.8

Largest 6+ June 2023 – July 2023 Increase: sports talk WIP (+.8)

Largest 6+ June 2023 – July 2023 Decrease: country WXTU (-1.1)

LONG ISLAND

News/Talk: Red Apple Media-owned WABC-AM & WLIR-FM “77 Talk Radio” 2.5 – 1.9, -.6, #16 to #18

News: Audacy-owned WINS-FM “1010 WINS All News 92.3 FM” flat at 3.7, ninth to seventh

WINS-FM cluster-mate WCBS-AM “News Radio 880” (Mets) 3.3 – 3.2, -.1, tenth to ninth

Sports Talk: Audacy’s WFAN-FM & WFAN-AM “Sports Radio 101.9 FM & 66 AM” (Yankees) 4.4 – 3.4, -1.0, fifth to eighth

Public Radio News/Talk: None in the top twenty

Number One 6+: Cox Media Group classic rock WBAB, fifth month in a row, 6.7 – 8.5, +1.8

Largest 6+ June 2023 – July 2023 Increase: classic rock WBAB (+1.8)**

Largest 6+ June 2023 – July 2023 Decrease: sports talk WFAN (-1.0)

**Represents the largest June 2023 – July 2023 increase (6+) of any station from these 12 PPM-markets

RIVERSIDE

News/Talk: None in the top twenty

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: San Bernardino Community College District’s KVCR, .3 – .4, +.1, locked at #19

Number One 6+: Anaheim Broadcasting classic hits-oldies KOLA, fourth straight month, 7.2 – 8.9, +1.7

Largest 6+ June 2023 – July 2023 Increase: classic hits-oldies KOLA (+1.7)

Largest 6+ June 2023 – July 2023 Decrease: Spanish contemporary KLLI (-.6)

SAN JOSE

News/Talk: Cumulus Media-owned KSFO “Talk Radio 560” 1.4 – 1.7, +.3, #18 to #20

News: Audacy’s KCBS-AM & KFRC “All News 740 AM & 106.9 FM” steady at 6.3, third to first 

Sports Talk: Cumulus Media-owned KNBR “The Sports Leader” (Giants) 4.5 – 5.2, +.7, seventh to fifth

Public Radio News/Talk: None in the top twenty

Number One 6+: news KCBS-AM & KFRC, first month, unchanged at 6.3

Largest 6+ June 2023 – July 2023 Increase: urban AC KBLX (+1.4)

Largest 6+ June 2023 – July 2023 Decrease: CHR KMVQ (-1.6)

MIDDLESEX

News/Talk: Townsquare Media-owned WKXW “New Jersey 101.5” 5.5 – 6.5, +1.0, repeats in third-place 

iHeartMedia-owned WOR “710 – The Voice of New York” flat at 1.0, stays at #19

WKXW’s internet stream .3 – .9, +.6, #20

News: Audacy’s WINS-FM “1010 WINS All News 92.3 FM” 1.5 – 2.3, +.8, #16 to #13

WINS-FM cluster-mate WCBS-AM “News Radio 880” (Mets) 1.0 – .9, -.1, #19 to #20

Sports Talk: Audacy-owned WFAN-FM & WFAN-AM “Sports Radio 101.9 FM & 66 AM” (Yankees) 4.6 – 4.2, -.4, sixth to eighth

Good Karma Brands‘ WEPN-FM “98.7 ESPN New York” 1.0 – .9, -.1, #19 to #20

Public Radio News/Talk: None in the top twenty

Number One 6+: iHeartMedia classic rock WAXQ, first month, 8.4 – 7.8, -.6

Largest 6+ June 2023 – July 2023 Increase: adult contemporary WLTW (+1.1)

Largest 6+ June 2023 – July 2023 Decrease: Spanish tropical WSKQ (-1.1)

Up next: July 2023 overviews for: Washington, DC; Boston; Miami; Seattle; Detroit; Phoenix; Minneapolis; San Diego; Tampa; Denver; Baltimore; and St. Louis.

Email Mike Kinosian at Mike.Kinosian@gmail.com.

Industry Views

Pending Business: The Agony of Complacency

By Steve Lapa
Lapcom Communications Corp
President

imWhat happens when the world-wide leader is for sale? When they stopped spanning the globe 25 years ago, I thought the budget cut would help the leader. I could still hear the great Jim McKay describing the agony as Vinko Bogataj rolled down that ski slope in utter defeat. There were so many different images of the thrill of victory, but for most of the 37 seasons of “Wide World of Sports,” the agony of defeat was forever connected to that helpless Yugoslavian skier.

Maybe the real story of Disney/ABC/ESPN’s “Wide World of Sports” is lost in the silo of being first in on the marketing ladder and not recognizing opportunity.

The world-wide leader was the first to televise Wimbledon, the Indy 500, and who could forget the Pro Bowlers Tour? Not recognizing the need to expand into targeted sports coverage, pre-empt competitive efforts, and experiment with new media may be a flaw in an otherwise crown jewel. Did Mickey Mouse see the “Rugrats” coming? You mean history repeats itself when the successful get complacent and positive paranoia is the domain of the dot-com entrepreneurs?

Ok, it’s getting a little heavy here. This column is about sales and marketing, not business theory or case studies. Or is it?

The lessons here are classic and are a direct connect to your commission check.

ESPN is searching for answers, and when billions in ad sales, cable fees, streaming subscriptions and theme park attendance isn’t enough to goose the growth curve, well, Houston, we’ve got a problem. But let’s learn how to work with what surrounds us.

— What are the biggest challenges to your business base?

— Can you identify the challenges in your control, and which are not?

— How would you rank your competitors?

— As your local ad market shifts into more digital advertising, who are the winners?

— Can you name the five biggest digital-social media ad spenders in your market?

— Do you keep updated on new ad marketing opportunities presented to your clients?

Forgive the blurry lines that connected the dots in the Disney-ABC-ESPN story. The business lesson, however, is clear. Sellers can only control what they are asked to sell. But when complacency sets in at any level, take a time out and rethink your playbook.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry Views

Monday Memo: Connie Welcomes the Stranger’s Call

By Holland Cooke
Consultant

imShe was the agent I enjoyed working with most over three decades I was an active real estate investor. We remain good friends, and her technique informs the work I do coaching agents – and attorneys and financial advisors and other professionals – who host ask-the-expert radio shows.

Understand the difference between “advertising” and “marketing”

Achievers like Connie do. Do you? Erroneously, these terms are often used interchangeably.

— Advertising asks shoppers to pick your product off a crowded shelf.

— Marketing makes them want to.

High-volume agents typically allocate 30% of net income to marketing, which produces leads. Lower-volume agents spend as much, or more, on advertising, which produces fewer leads. If you’re handing out mouse pads in the era of iPad, you’re late.

And you’re bucking human nature: Every…single…day, we are bombarded by SO many advertising pitches, that we lean-back-from commercials. But we lean-into storytelling, when the story hits home. One of the few things that can keep someone sitting in a parked car with the key on Accessories is the on-air attorney untangling the caller’s dilemma when it is REAL relatable.

im

“Can you recommend a plumber?”

The caller isn’t Connie’s client…yet. The stranger got her name from someone else Connie had helped. Reputation. Word-of-mouth. “Got a pen?” she asks. “I’m going to give you his cell number. And let me know if he can’t help you and I’ll recommend someone else who’s helped me lately.” THAT is marketing GOLD. Instant relationship.

As is the attorney whose weekend call-in show offers that “the lawyer is in, the meter is off.” One that I coached offers words-to-live-by: “If you want someone to think you can help them, help them.”

Expensive syndicated TV spots – or hokey locally produced ads – and look-alike billboards – all blur-together in a wall of noise. As do agents’ radio copy that “If I can’t sell your house, I’LL buy it!” and attorneys hedging that “If we don’t win, you don’t pay.”

Yes, advertise. But rather than squandering that airtime touting yourself, do a commercial disguised as an informative feature, snack-size how-to guidance. And offer more-about-that in a free download checklist or podcast or other asset on your memorable domain name website. Or “Ask me!” by calling your memorable phone number. Tell ‘em, rather than just trying to sell ‘em, and you’ll sell more of ‘em.

Big-spending competitors look alike. You can sound different.

It’s the oldest, most-proven concept in marketing: Free samples, of your expertise and comforting counsel. Your trusted voice can differentiate you. Done right, these shows have callers asking, “May I call you at the office on Monday?” even before the host invites them to. BUT…

In too many cases, that weekend show is a well-kept secret, under-promoted by the station, and only available in real-time…UNLESS…the radio show is just one element of a coordinated interactive multi-platform strategy, which harvests and addresses your prospects’ relatable concerns via podcast, social media, email, those commercials I describe above, and a voicemail tactic SO obvious that few spot the opportunity.

Lots of work? You bet! An organized production routine is key. Find a producer – a Robin to your Batman – who can keep that conveyor belt humming, and he or she is every bit the hero as Connie’s plumber.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books. Follow HC on Twitter @HollandCooke

Industry News

Audacy Q2 2023 Net Revenue Falls 6.6%

On Friday (8/4), Audacy reported its operating results for the second quarter of 2023. Net revenue for the period was $298.5 million, down 6.6% from the same period in 2022. The company posted an operating loss of $135.3 million, compared to operating income of $23.3 million reported in Q2 of 2022. Audacy reports a net loss of $125.8 million, compared to the net loss of $773,000 it reported for the second quarter of 2022. Breaking down the company’s revenue streams, Spot revenue (local and national) was $187.1 million (down 3.7%), whileim Network revenue was $20.8 million (down 4.4%). Digital revenue was $66.7 million (down 4%). Audacy also reports revenue based on radio format and says revenue from sports stations was $65.6 million (up 1.2%), while revenue from all-news and news/talk was $44 million (down 14.8%). Revenue from music-formatted stations was $ 145.3 million (down 8.3%). Audacy chairman, president and CEO David J. Field comments, “Second quarter net revenues were down 6.6% in line with our quarterly guidance, imreflecting challenging ad market conditions. During the quarter, we saw accelerated growth across certain of our key performance metrics including radio revenue share, station audience ratings, and digital platform usage. We also made meaningful progress on our ad tech and ad product roadmap as we work to develop important new pools of digital demand and growth… We have initiated discussions with our lenders to enhance our balance sheet and establish a strong financial footing to enable the company to capitalize on its growth opportunities. Notwithstanding current challenges, Audacy has established a prominent position as a scaled, leading multi-platform audio company distinguished by our exclusive premium content, top positions across the country’s largest markets, and unrivaled leadership in news and sports radio. We continue to invest in our people, platform, content, technology and capabilities and serve our listeners and customers with excellence. Ad market conditions remain challenging but have stabilized entering the third quarter. We are pacing down 4% with local spot considerably stronger than national spot. We expect Audacy’s Q3 revenues to decline by mid-single digits.”