Industry Views

International “1World Radio” Co-hosts Andy Gladding (USA) and Jamie-Lee Fredericks (South Africa) are This Week’s Guests on Harrison Podcast

The co-hosts of “1World Radio,” Andy Gladding and Jamie-Lee Fredericks, are this week’s guests on the award-winning PodcastOne series, “The Michael Harrison Interview.” Their weekly international radio show is a co-production of Gladding’s WRHU 88.7 FM, Hempstead, NY, USA and Fredericks’ Bush Radio 89.5 FM, Cape Town, South Africa. WRHU is a highly respected campus radio station broadcasting from Hofstra University on Long Island, just outside of New York City. The American co-host is also the chief engineer at WRHU as well as a college instructor. He simultaneously serves as chief engineer at Salem Media’s WNYM and WMCA in New York. The South African co-host is an air personality on Bush Radio – a dynamic young woman who grew up with an intense love of radio. The conversation explores the differences and similarities between their stations and how they reflect the cultures of their home nations. Not to be missed. Listen to the podcast in its entirety here.

Industry News

Audacy Common Stock to Delist from NYSE

Audacy’s appeal of the New York Stock Exchange’s move to delist its Class A Common Stock was not successful. The NYSE goes ahead with its delisting procedure that will become effective on or around November 10. Audacy’s Common Stock will continue to trade over the counter under the symbolim “AUDA.” Audacy says, “The NYSE’s determination has no impact on Audacy’s business strategy or operations. Audacy continues to focus on growing and enhancing its capabilities as a leading, multi-platform audio content and entertainment company, and continues to engage in discussions with its lenders to deleverage its balance sheet and improve its capital structure to position Audacy for long-term growth.”

Industry News

Round One of October 2023 PPMs Released

imThe first of four rounds of ratings information from Nielsen Audio’s October 2023 PPM survey has been released for 12 markets including: New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island), and Riverside-San Bernardino-Ontario. The October 2023 survey covers the period of September 14 – October 11. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In New York, Red Apple Media Group’s news/talk WABC sheds three-tenths for a 3.1 share (weekly, 6+ AHQ share) finish and remains ranked #11, while iHeartMedia’s news/talk WOR is steady with a 1.2 share good for the #23 rank. In Los Angeles, iHeartMedia’s news/talk KFI slips three-tenths to a 4.5 share and the #5 rank, while Audacy’s crosstown all-news KNX-FM falls four-tenths to a 3.3 share good for the #10 rank. In Chicago, Audacy all-news WBBM-AM/WCFS-FM climbs seven-tenths to a 5.6 share but remains ranked #3, while Nexstar Media’s news/talk WGN inches up two-tenths to a 3.6 share and steady at the #8 rank, and Cumulus Media’s news/talk WLS-AM ticks up one-tenth to a 1.5 share but drops back to the #25 rank. It should be noted that, for reasons unexplained, there is no October data for the San Jose and Middlesex-Somerset-Union markets. There is also a noteworthy reduction in data in the Nassau-Suffolk and Riverside markets. See Mike Kinosian’s complete Ratings Takeaways from this group of markets here.

Industry News

Audacy St. Louis Names Charles Mems VP of Sales

Audacy appoints Charles Mems vice president of sales in St. Louis. In this role, he’ll be responsible forim the achievement of the market’s total sales goal. Mems comes to Audacy from his most recent post as president of the Central Illinois Media group. Audacy St. Louis SVP of sales Becky Domyan states, “We are happy to add Charles and his vast experience of media sales and client support to our team. I have no doubt that he will drive exceptional results for our collection of brands.”

Industry News

TALKERS News Notes

PodcastOne announces deals to extend top performing and fan favorite podcasts “LadyGang,” “Gals on the Go” and “Melissa Gorga On Display.” PodcastOne president and co-founder Kit Gray comments, “PodcastOne prides itself on being talent first and ‘LadyGang,’ ‘Gals on the Go’ and ‘Melissa Gorga On Display’ are some of the most talented hosts in the medium. We’re incredibly fortunate to build on a legacy of groundbreaking audio driven entertainment for women. Being able to grow these podcasts in partnership with their hosts has truly been a pleasure over the last several years, and we look forward to what the future has in store.”

VSiN, The Sports Betting Network, adds new affiliate stations in Medford, Oregon and Abilene, Texas. VSiN general manager Len Mead says, “Following new radio affiliates in New Hampshire and North Carolina late this summer, the new football season brings continued expansion of VSiN’s leading sports betting radio network. We’re excited to welcome new fans in Medford and Abilene as we continue to expand our distribution footprint to inform and entertain more listeners than ever before.”

iHeartPodcasts and Novel announce the launch of brand-new weekly podcast, “28 Dates Later with Grace Campbell.” Comedian and writer Campbell goes on 28 dates across two months, only dating people who are the total opposite of her usual type. Listeners not only hear audio from the actual dates, but are also be given a ringside seat to the post-date debrief between Grace and her friends Roz and Dan.

NASCAR crowns it’s Premier Series Champion this Sunday (11/5) at Phoenix Raceway capping its historic 75th Anniversary season. When Motor Racing Network completes its live broadcast from Phoenix, it will signal the end of approximately 350 hours of NASCAR related content produced by the network in 2023.

Industry News

Yesterday’s (10/30) Top News/Talk Media Stories

Israel rebuffs international pleas for humanitarian pause in Gaza attacks and the increasing incidents of anti-Semitism globally; President Joe Biden issues executive order designed to regulate the risks of Artificial Intelligence; former President Donald Trump’s legal battles; the 2024 presidential race; the aftermath of the Maine mass shooting and the other shootings that occurred over the weekend; and the death of actor Matthew Perry were some of the most-talked-about stories in news/talk media, according to ongoing research from TALKERS magazine.

Industry News

Michael DelGiorno to Host AMs on WLAC, Nashville

Talk radio personality Michael DelGiorno posts news on his Facebook page that he’s taking over the morning show on iHeartMedia’s news/talk WLAC-AM/W252CM, Nashville on November 6. The 5:00 amim to 8:00 am show will be simulcast on the company’s KTOK-AM, Oklahoma City and KAKC-AM, Tulsa. iHeartMedia Nashville market president Dan Endom says, “We are thrilled to welcome Michael, a true broadcasting legend, to iHeartMedia Nashville. Michael’s extensive knowledge of the airwaves coupled with his innate ability to connect with audiences will elevate our programming to new heights.” DelGiorno served with Cumulus Media’s crosstown WWTN-FM, Nashville from 2007 through March of this year. He also previously hosted shows on KFAQ and KRMG in Tulsa.

Industry Views

Pending Business: AI vs the Personal Connection

By Steve Lapa
Lapcom Communications Corp
President

imReady to go back to the future?

We may need more than Doc Brown and Marty McFly to understand this one: product reviews written by A.I., not humans.

It’s the subject of a debate happening between the mighty Gannett company, owner of Reviewed, and a group of writers and editors who work there. According to The New York Times, the writers and editors group claims several reviews were A.I. generated. The posted reviews in question were run through A.I. detection software and the results were a slim to none chance humans wrote the reviews in question. Gannett says, not so fast, the reviews in question were authored by real humans.

Now here is where we need a time machine to take us a few years into the future. Let’s look at the reviews on our favorite go-to shopping, restaurant or travel review websites. How do we know who really wrote those reviews? This could be a whole new level of truth and proper disclosure in advertising.

Consider the possibilities of A.I.-generated reviews. Is every consumer offering feedback comfortable sharing their name on a Google review when many businesses ask for a positive review? There is a simple alternative to the A.I.-generated product review debate, and it’s right in front of you.

The answer should be part of your daily talk radio local sales mission statement. Demonstrate to your advertisers and prospects the proven results your on-air talent delivers every day. Chances are you may be taking for granted how to bring to life the credibility and trust your local on-air talent earns with each show. Global events, roller coaster economies and shifting political dynamics are all part of the daily conversation on your talk radio station. As your air talent distills the issues for the audience, take a few calls and engage in an energetic dialogue, they develop a bond that is unique to talk radio.

So, imagine the difference in the mind of the consumer when they hear the review or referral from a trusted source versus wondering if the review or referral they read is from a human or A.I. generated.

Is that the DeLorean time machine I hear?

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com

Industry News

75 Radio Show Adds Danila Rodrigues as “Spokesmodel”

The news/talk show “75 Radio Show” co-hosted by Walter Yurkiw and Peter “Scoop” Stanton announces that Danila Rodrigues joins the show as its “radio spokesmodel.” The program is syndicatedim by Liberty News Radio Network from its flagship station WMQM-AM/W227DQ, Memphis. The show says, “Danila has immigrated to America from Brazil to live the American Dream! And we couldn’t be happier! She has been featured in Moevir, Latinos Today and Pump magazines.” Rodrigues is the second female member on the show, joining special correspondent Heather Powers McBride.

Industry News

NYSBA Inducts 2023 Hall of Fame Class

im

The New York State Broadcasters Association inducted their Hall of Fame class for 2023 with Galaxy Media Partners CEO Ed Levine – chair of NYSBA’s Hall of Fame committee – serving as emcee. Pictured above are (from l-r) Levine, inductee Irv Gikofsky, Craig Stevens Harris, Dan Cummings, Angie Martinez, Bob Matthews, and NYSBA president David Donovan.

Industry News

Top News/Talk Media Stories Over the Weekend

The Israel-Hamas war, U.S. protests, and the rise in anti-Semitic incidents; former President Donald Trump’s legal battles; the 2024 election and arguments to bar Trump from the ballot over the “insurrection clause”; the deadly shooting in Tampa; President Joe Biden’s executive order to guide the development of Artificial Intelligence; and the death of actor Matthew Perry were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS magazine.

Industry News

Cumulus Media 2023 Q3 Revenue Falls 11%

Cumulus Media Inc is the first audio group to report third quarter 2023 operating results in a year that’s been challenging for all media reliant on advertising. Today’s Q3 report reveals net revenue of $207 million, a decline of 11% over the same period in 2022. Cumulus reports net income during the quarter of $2.7 million, down 68% from a year ago. However, for the first nine months of 2023, the company reportsim a net loss of $19.8 million. Cumulus reports in segments, and for the Q3 period total broadcast radio revenue was $146 million, down 17.4% from a year ago. Spot revenue was down 15.2% while network revenue declined 22.8% from Q3 of 2022. Cumulus’ digital segment reports revenue of $37.2 million, an increase of 6.6%, year-over-year. Cumulus CEO Mary G. Berner states, “Third quarter revenue and Adjusted EBITDA finished in line with expectations with results reflecting the continued dichotomy between local imand national business lines. Despite the challenging environment, we maximized performance by continuing to focus on areas we can control, including growing each of our digital businesses, reducing costs, and improving our balance sheet through non-core asset sales and debt reduction. These actions have further improved the company’s revenue growth profile, operating leverage, financial flexibility, and strategic optionality and, collectively, position us to rebound when the advertising environment improves. While we are continuing to see weakness in national markets, as companies are starting to set their 2024 marketing budgets, we are seeing some initial indications from key national advertisers in several categories that sentiment is improving for next year. That tone, combined with the anticipation of a robust political spending cycle, gives us cautious optimism that we may be seeing the early signs of a market recovery.”

Industry News

NRG Media’s Iowa Talking Points Goes on Remote

The cross-platform program “Iowa Talking Points” – produced by NRG Media and Mudd Advertising, took to the road last Friday (10/20) for a remote broadcast that featured GOP presidential candidatesim Gov. Ron DeSantis, Amb. Nikki Haley, Vivek Ramaswamy, Sen. Tim Scott, Gov. Doug Burgum, Gov. Asa Hutchinson, and Ryan Binkley. “Iowa Talking Points” is produced for live video stream, imvideo and audio on-demand playback, and radio rebroadcast by NRG’s “News/Talk 1540” KXEL, Cedar Rapids-Waterloo and is hosted by KXEL program director and host Jeff Stein. Previous programs in the series have been produced in front of a live studio audience from Mudd’s state-of-the-art “Studio5@Mudd” facility in Cedar Falls. Last week, the team arranged a special live broadcast from the annual tailgate fundraiser sponsored by Iowa State Rep. Mariannette Miller-Meeks. Stein says, “There are very few opportunities to have access to this many candidates at one time. Engaging with them in this way gives our audience the best information free from sound bites and media filters.” Pictured here is Stein with DeSantis (left) and Haley (right).

Industry News

Larry Elder Exits Presidential Race

As reported by UPI, conservative talk media personality Larry Elder suspends his campaign for theim GOP presidential nomination and says he’ll put his support behind Donald Trump. “As I look at the path forward, and after careful consideration and consultation with my campaign team, I have made the difficult decision to suspend my campaign.” Elder was unable to get a spot on either of the two Republican presidential debates held so far. Read the UPI story here.

Industry News

Momo Vemireddy Named Regional Promotions Director for Audacy Austin

Audacy Austin names Manimala “Momo” Vemireddy as regional promotions director. In this role, she’ll work closely with market and brand leadership and regional promotions leads on the ideation,im implementation and management of all market events, promotions and contesting initiatives and support similar initiatives within the region that includes Dallas, Houston and New Orleans. Audacy Austin SVP and market manager Bob Mackay says, “Momo has all the mojo going as far as being connected promotionally in Austin. She loves live music and being out with the brands, which made her the perfect choice to work alongside our vice president of programming Nikki Nite, to help elevate the Audacy Austin marketing efforts.” Audacy operates news/talk KJCE-AM and three music brands in the Austin market.

Industry News

Top News/Talk Media Stories for Week of October 23-27

Congressman Mike Johnson (R-LA) is elected House Speaker after weeks of GOP maneuvering was most-talked-about story in news/talk media this week, landing atop the Talkers TenTM. At #2 this week was the Israel-Hamas war and the U.S. protests, followed by former President Donald Trump’s various legal battles at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed in news/talk media and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.

Industry News

WGN, Chicago Wins Five Silver Dome Awards

Nexstar Media Group’s WGN, Chicago was honored with 2023 Silver Dome Awards in five categories from the Illinois Broadcasters Association at the organization’s reception on Tuesday (10/24) in Bloomington-Normal. The awards were: Best Continuing Coverage – “Highland Park Fourth of Julyim shooting”; Best Hard News Story – “The latest from Highland Park following the Fourth of July parade shooting” for news director Ryan Burrow (pictured holding two of the awards) and talk host John Williams; Best Radio Personality – John Williams; Best Radio Series or Documentary – “Ukraine-Russia War: Russia launches an attack on Lviv” (11/15/2022) for Bob Sirott, Joseph Lindsley, Joe Romano, Hayley Boyd; and Best Sportscaster – Dave Eanet. WGN Radio VP and general manager Mary Sandberg Boyle says, “These awards from the IBA serve as a compelling testament to our station’s ability to provide vital information to our local community during critical times. The collaboration between Channel 9, NewsNation, and our own newsroom proves the strength of our combined resources, ensuring that we remain a trusted source of news for Chicagoland.”

Industry News

SXM’s Mad Dog Won’t Retire; Will Do Stern-Engineered Stunt

After saying he would retire immediately if the Arizona Diamondbacks won their two final games againstim the Philadelphia Phillies to make the World Series – which they did – SiriusXM sports talk personality Chris “Mad Dog” Russo said on Wednesday’s “Howard Stern Show” that the retirement statement was a “throwaway line” and he would not retire. Stern then urged him to accept “punishment” in the form of a stunt: Russo would wear a Diamondbacks-themed bikini and walk down the street in Manhattan carrying a sign saying, “I am a liar and a dope.”

Industry News

Doug Stephan Shows Change Satellite Channels

Effective Tuesday (10/31), the “Good Day with Doug Stephan and Jai Kershner,” show along with Stephanim MultiMedia’s weekend programs, are migrating to new satellite distribution as the programming shifts from GCN Channels 1, 3, 4 & 6 to Wegener/Westwood One Satellite Channel A-1DBV165. GCN will continue to offer audio access via Echo Box.

Industry News

Mike Gallagher Show Adds Arthur Aidala Legal Segment

Salem Media Group announces that attorney and WNYM, New York host Arthur Aidala will join the Salem Radio Network program “The Mike Gallagher Show” for “The Arthur Aidala Power Hour Legalim Segment” every Friday at 11:45 am. Salem New York VP and general manager Jerry Crowley says, “At a time when politics and legal matters are inextricably linked, like at no time in America’s glorious past, AM970 has brought Mike Gallagher and Arthur Aidala together to make sense of it all.” Aidala adds, “Mike Gallagher consistently delivers informed and intelligent conversation to a vast national audience. I’m grateful for the opportunity to visit with him each Friday and provide context and insight to the legal issues of the day. I hope Mike and his listeners are as excited as I am.”

Industry News

Yesterday’s (10/25) Top News/Talk Media Stories

Congressman Mike Johnson (R-LA) is elected new Speaker of the House; the Israel-Hamas war and the controversy in the U.S. over publicly declaring support for either Israel or the Palestinians; former President Donald Trump’s legal battles; the 2024 presidential race; the U.S. migrant crisis; Supreme Court Justice Clarence Thomas’ forgiven RV loan; the FDA’s notice that COVID-19 vaccinations can bring an elevated risk of stroke if given in combination with flu shots to older people; and Hurricane Otis slams Acapulco, Mexico were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

Tucker Carlson’s Media Venture Inks Flagship Advertiser

Former FOX News Channel star Tucker Carlson is launching his new digital media platform Last Country Inc and has signed its first flagship advertiser. PSQ Holdings describes its PublicSq. as a “marketplace of patriotic businesses and consumers” focusing “on highlighting the patriotic, parallelim economy found on PublicSq.” The agreement includes collaborative content segments that will air on Tucker Carlson’s show on both X and Last Country’s own platform. Last Country CEO Neil Patel comments, “We are proud to announce that our new media venture will be partnering with PublicSq. as our first advertiser. PublicSq. is a key company in the parallel economy, specifically countering the Chamber of Commerce and Amazon. There is a wave of disruption coming to the media and economic establishment, and our companies will help accelerate this overdue shift.”

Industry News

Audacy Releases Modern Blueprint for Audio Advertising

Audacy is releasing the fifth installment of its bi-annual audio thought leadership series, State of Audio: Level Up, that it calls “a modern blueprint for audio advertising, designed to provide a go-to playbook – including planning tips, creative how-to’s and innovative trends – to help advertisers level up the performance of their audio investments.” Audacy chief marketing officer Paul Suchman says, “Audio is proving itself as a must-have media for marketers. Our advertisers are embracing the power of multiim-platform audio with media plans that utilize radio, digital audio and podcasts, working together to reach audiences with unprecedented precision and drive quantifiable outcomes for their brands.” Some of the findings within the guide include: 1) Audio advertising works harder – driving more than two times the attention of TV and social media at more desirable CPMs; 2) Radio and digital audio are stronger together. A multi-platform audio strategy is so powerful that advertisers see 1.5 times the return on ad spend compared to digital-only campaigns; 3) Advertisers are leaving upwards of $6 billion in revenue on the table by not including total audio – a balanced mix of traditional broadcast radio and digital audio – in their media mix, according to a study conducted by Audacy and Neustar. The report also offers actionable tips for producing effective ads under the section titled, “5 Ways the Best Audio Ads Crush the Status Quo.” Here, Audacy says, “Advertising on the #1 reach media — Audio — will get you the most ears. But to keep them, your creative can’t just be good — it needs to be really freaking great.” See the report here.

Industry News

FOX News and SiriusXM Renew Content Deal

SiriusXM and FOX News Media announce they have signed a new, longterm agreement for SiriusXM toim continue carrying FOX News Channel, FOX Business Network and FOX News Headlines 24/7 exclusively across SiriusXM’s platforms. Additionally, FOX News On-Demand Audio will remain available on the SiriusXM app. FOX News Media president and executive editor Jay Wallace says, “We value our relationship with SiriusXM and are pleased to extend our broadcast agreement, ensuring their audience continued access to their favorite FOX News personalities and powerful primetime lineup.”

Industry News

TALKERS News Notes

iHeartMedia Inc will hold an earnings call to discuss its financial results from the third quarter of 2023 and its business outlook on Thursday, November 9 at 8:30 am ET. The company will release its Q3 2023 financial report prior to the earnings call.

Beasley Broadcast Group Inc will report its 2023 third quarter financial results before the market opens on Wednesday, November 1. The company will host a conference call and webcast at 11:00 am ET that morning to review the results.

Red Apple Media’s 77WABC is saluting law enforcement today (10/25) with “Respect the Blue, Trust The Blue, Back the Blue, “an all-day tribute honoring the men and women in law enforcement who risk their lives every day to keep New York City and America safe.” The day’s events include a drive to raise money for the 77WABC Foundation’s Back the Blue Fallen Officer Family Fund.

iHeartMedia Memphis — including news/talk WREC-AM — announces the 8th annual “Cognac, Cars & Cigars” on Saturday, November 4. A portion of the ticket proceeds will benefit local charity Merge Memphis, a non-profit with a mission to serve homeless women.

Industry News

Yesterday’s (10/24) Top News/Talk Media Stories

The failure of Congressman Tom Emmer to secure enough support to become the next House Speaker and Congressman Mike Johnson’s bid for the post; the Israel-Hamas war and the controversy in the U.S. over publicly declaring support for either Israel or the Palestinians; former President Donald Trump’s legal battles; the 2024 presidential race; the U.S. migrant crisis; and 42 states sue Meta saying Facebook and Instagram are addictive and target children were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

Lange Rises to VP, Client Success and Strategy for Audacy

Audacy announces that Ryan Lange is promoted to vice president of client success and strategy in its Midwest region. In this role, Lange will oversee sales strategy and digital fulfillment teams for Audacy’sim Chicago, Cleveland, Detroit, Madison, Milwaukee and Minneapolis markets. He has been serving the company as director of digital sales and strategy. Audacy regional president Rachel Williamson states, “Over the past four years, Ryan has played a pivotal role in developing our critical sales support team, and his invaluable contributions have been instrumental in building strong relationships with clients. We look forward to continued growth and innovation under his leadership across the region.”

Industry News

Study Says Podcast Listeners Favor Podcast Radio Concept

Podcast Radio reveals that a study by Coleman Insights concludes that 81% of respondents would be very likely or somewhat likely to listen to a radio station that broadcasts curated podcasting content. A description of Podcast Radio was tested via Coleman Insights’ Pod Predictor service. The appeal andim listener likelihood based on a description of Podcast Radio was measured among a panel of 500 18-64-year-old podcast consumers in the United States. Podcast Radio founder and CEO Gerry Edwards says, “Podcast Radio can help radio effectively play offense to the rise of podcasts as an in-vehicle, in-home and mobile entertainment choice. This new data reinforces that strong, engaging, spoken-word content continues to evolve in exciting ways to meet the needs of U.S. listeners. That can enable radio to remain competitive and provide an attractive alternative for radio stations and radio groups.”

Industry News

McNicholl Named FNC Miami Correspondent

FOX News Channel brings Danamarie McNicholl aboard as a Miami based correspondent, effective November 6. McNicholl is an Emmy Award-winning reporter who served with KFMB-TV, San Diego forim the past two years. Prior to that she served as a reporter and anchor for KREM-TV, Spokane. McNicholl holds a bachelor of arts degree in broadcast and electronic journalism from Gonzaga University and is currently finishing her master’s degree in criminal justice and cybersecurity at Boston University. She is also a member of The Miss America Organization and was named Miss Washington in 2018.

Industry News

TALKERS News Notes

PodcastOne releases preliminary financial data for the company’s Q2 fiscal 2024 period ended September 30, 2023 estimating revenue for the period will be more than $10.5 million, an increase of 24%.

Cumulus Media will host a conference call on Friday (10/27) at 8:30 am ET to discuss its third quarter 2023 operating results. The company will issue a press release containing a summary of these results before the call at approximately 8:00 am ET.

SiriusXM launches its coverage of the 2023-24 NBA season tonight with the NBA Champion Denver Nuggets hosting LeBron James and the Los Angeles Lakers, followed by the Phoenix Suns visiting the Golden State Warriors on the SiriusXM NBA Radio channel.

Industry News

Yesterday’s (10/23) Top News/Talk Media Stories

The Israel-Hamas war and the various protests against Israel’s response to the Hamas attacks; eight House members line up for House Speaker post; former President Donald Trump’s legal battles; the 2024 presidential race; Saudi Arabia’s global investment conference; and the UAW strike expands to a Dodge Ram facility in Michigan were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry Views

Pending Business: Your 2024 Ad Sales Forecast

By Steve Lapa
Lapcom Communications Corp
President

imYour crystal ball is still foggy, isn’t it?

Even worse, no matter how many times you try and shake it into a predictive submission, the answer is still the same, “Political-not sure, Weather Emergency-unforecastable.”

Nobody in business likes a lack of confidence, so “Not Sure” is a non-starter. For us radio fans, the variables in predicting a 2024 ad sales forecast are the most unforecastable, unpredictable, variables since the original gang of head-in-the-sand radio gurus pegged MTV as a 1981 fad.

And here we are, 42 years later where a pure-play music video channel challenging FM music radio, satellite music radio, music streaming and downloadable audio would include dating games and ridiculousness, once again saving America’s most-listened-to free music source: radio.

Remember 1981 when talk radio was mounting a competitive threat to all-news radio. Rush was 30, Hannity was 20, Bongino was seven and Ben Shapiro was not born yet. Anybody here have 42 years to wait out your 2024 predictions and get it right? How about 42 days late with your forecast?

Our new world of AI, super-speed computer analysis, blended into an ever-changing digital and social media landscape, under pressure from the economy, global events and the melting radio revenue ice cube has made predicting 2024 ad projections a Vegas skill game.

Thankfully, we have the experience, patience, and cooperation of radio’s leadership to adjust forecasting quarter by quarter, sort of. Back to the task at hand and how to navigate this cracked crystal ball as you mount your sales strategy into 2024.

— Keep your eye on the prize. Always remember, your current advertiser is your best advertiser. Take diligent care of your foundational base billing and that means super serving your customers, as competitors from every medium are monitoring, planning, and pricing a counter plan.

— Positive Paranoia. Thank you, Andy Grove. The third CEO of Intel and a driving force behind Silicon Valley’s original exponential growth knew how to channel innovation and competition into a positive zone. How about you?

— Never stop learning. What new strategies and sales techniques will you drive into next year.

— Something will drop out of your sales picture. What is it? Eventually a sale resource will drop out. Identify how you will compensate for the loss and how you will grow your business as a result.

— Do you have minimum and maximum goals? There are only so many accounts you can sell and service in a month. What is that number and how much do each of those accounts need to generate monthly?

— Attrition. The arch-enemy of sales. Some business never returns. Now what?

Many 2024 projections are falling in the ultra-conservative, no risk, under promise/overdeliver category. Yet there is a fine line between being too conservative and a vote of no confidence. What’s in your forecast?

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.