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Front Page News Industry News

Monday, January 10, 2022

By Editor | by Editor

Pending Business: The Early Renewal Seagull. In today’s column, radio sales pro Steve Lapa begs talk radio sellers not to fall into the “seagull” sales strategy where the seller “flies” in, drops a package, but never properly follows through. He admits that it can happen to the best sellers as they try and test the waters on an early renewal. “Despite all the work in that sales meeting, you stepped into the pothole of sales meeting facts that have no real benefit to your advertiser. Important facts to you could be nothing but white noise to the advertiser.” He offers a four-point plan for better communication with your client. Read it here.

WTKS-FM, Orlando’s ‘Monsters in the Morning’ Interviews Bob Saget Days Before His Death. In what was one of his last interviews before his unexpected death yesterday (1/9) at age 65, Bob Saget chatted with Russ Rollins and his “Monsters in the Morning” cast on January 6. Rollins says, “Bob would be a guest on our show and stay for several days. He told me we made him feel so comfortable he wanted to be a cast member. One of the sweetest people I’ve ever had the pleasure of meeting.” During the interview, Saget spoke – and joked – about the importance of comedy and laughter in all our lives. “You can make people laugh and it might not be their cup of tea, but you’re doing something great for people. That’s why I’m doing it. We all have the same joke, which is that laughter is the best medicine – no – it’s actually Percocet. Everybody has a version of that. Well, the other one is when they say, you know, if you could just make one person laugh, you’re a really crappy comic.” Hear the interview here.

Flag Family Media Names Bridgette Readel Farm Director. Agronomist Bridgette Readel joins Flag Family Media as farm director for its broadcast team. Readel has been an agronomist for the past two decades, serving clients and providers with crop performance solutions. In her role with Flag Family Media, she’ll deliver on-air updates and reports on Fargo news/talk outlets WZFG, WDAY and KTGO. In addition, her reports will be heard on Scott Hennen’s statewide “What’s On Your Mind” late morning program. Readel says, “Although I graduated from college as a high school ag teacher, I now find myself teaching adults the nature of production agriculture and truly enjoy sharing the bright and positive message of ag in North Dakota. I am thrilled to join the team at WDAY and ‘The Flag’ and share the exciting moments and news from today’s ag landscape. There are so many positive opportunities in agriculture, and I look forward to bringing those experiences home to our listeners.” Flag Family Media president and managing partner Steve Hallstrom says, “We couldn’t imagine a better way to usher in the new year than to add a seasoned professional and gifted communicator like Bridgette. A great farm director will enable us to serve our region in this important and diverse industry. The ag sector has become a fascinating world of autonomous machinery and precision technology, and Bridgette will be a huge piece of our leading-edge ag coverage.”

Marty Bender Named Growth Consultant for ‘BOB & TOM Show.’ Radio programming pro Marty Bender is taking on a new role with the “BOB & TOM Show” in which he’ll serve as a consulting member of its affiliate services team and growth partner to the nationally syndicated program and its affiliates. Bender will serve as a content/strategy partner to every affiliate of the program, helping them optimize and monetize the show in their local markets through creative, high-impact strategies that drive listenership and advertising dollars. Bender previously served as executive producer of the BOB & TOM Show and will also assist in creating new content for the program, with an emphasis on growing the video content side. Program chief operating officer John Kesler says, “Listeners consume more hours of content in countless ways, and now more than ever, they want to control when they consume it. 2022 is just the beginning of a huge change in how radio will evolve to meet listener demands. In addition to already being well-staffed and well-positioned for this evolution, we are thrilled to offer Marty Bender as a content and strategy partner to each and every one of our 100+ affiliates. As far as I know, no other syndicated radio show has ever made this service available to their affiliate stations.”

TALKERS News Notes. The Dallas cluster of Cumulus Media stations – including news/talk WBAP and KLIF, as well as sports talk KTCK-AM/FM “The Ticket” – raised a grand total of $1,767,990 for DFW Metroplex charities during 2021. Cumulus Dallas supported signature community events with other groups to help raise additional millions in charitable donations. WBAP’s “Christmas is Caring Radiothon” drove over $212,000 in donations benefiting the Denton State Supported Living Center serving people with special needs, and The Ticket’s “Drop Your Pants 8” event raised $108,000 in Bob Sturm’s annual effort to raises resources for the Cornerstone Clothes Closet, which helps clothe and provide showers to the homeless…..Netflix, Audacy’s Pineapple Street Studios and Hyperobject Industries unveils “The Last Movie Ever Made: The Don’t Look Up Podcast,” a six-part oral history of the making of Don’t Look Up, Adam McKay’s Netflix disaster comedy. On the podcast, listeners will hear how the cast and crew – including Jennifer Lawrence, Leonardo DiCaprio, Meryl Streep, Rob Morgan, Cate Blanchett, Tyler Perry, Timothee Chalamet, Himesh Patel, Ariana Grande, and many more – stayed sane and safe while making a movie as the country was in chaos. The first two episodes dropped on January 7 and new episodes will drop on Fridays through February 4…..WNYC announces that Janae Pierre is the new host of the daily news podcast “Consider This.” Jointly produced by WNYC and NPR, “Consider This” is a first-of-its-kind podcast that brings listeners a mix of the biggest local and national stories based on the listener’s location. WNYC editor-in-chief Audrey Cooper comments, “We’re thrilled to have Janae at the helm of ‘Consider This,’ the first podcast to blend local and national news stories. Throughout her career, she’s shown a unique talent for the kind of locally rooted but universally applicable reporting that makes up so much of what we do at WNYC. We’re excited to see how she and the team shape ‘Consider This’ for the future.” Pierre joins from WBHM, Birmingham, where she hosts “All Things Considered” and does general assignment reporting.

Audie Cornish Joins CNN. After 16 years with NPR, Audie Cornish is joining CNN and its new subscription streaming service CNN+. Cornish was most recently co-host of NPR’s “All Things Considered.” In her new role with CNN, she will serve as an anchor and correspondent for CNN+. She’ll host a weekly CNN+ show and contribute to CNN+’s slate of live programming. She will also host a new podcast for CNN Audio and will appear on CNN covering national, political and breaking news. She says, “I am very excited to join CNN and the CNN+ team. There are fresh stories to be told and new ways to tell them. CNN has a dynamic system of reporters and storytelling channels. I am thrilled to be a part of it.” Cornish will be based at CNN’s Washington, DC bureau and begins her new position in February.

COVID-19, January 6, U.S.-Russia Relations, Economy/Supply Chain, Midterm Elections, NYC Apartment Fire, and Bob Saget Dies Among Top News/Talk Stories Over the Weekend. The soaring rate of COVID-19 cases in the U.S. and abroad, the Omicron variant, vaccine mandates, and school policies; the investigation into the January 6 Capitol attack; the U.S. and Russia to meet over the tense Ukraine situation; the state of the U.S. economy and the ongoing supply chain woes; the challenges Democrats face in maintaining control of Congress in this year’s midterm elections; the deadly apartment fire in the Bronx that killed at least 19; and TV star and comic Bob Saget dies unexpectedly at 65 were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Advice

CES2022: Cars, Cash, COVID

By Editor | by Editor

By Holland Cooke
Consultant

 

LAS VEGAS — “Just imagine where we would have been the last two years” without technology like streaming, Zoom, tele-health, e-commerce, and other trends-already-in-motion that accelerated during the pandemic. In his State of the Industry address, Consumer Technology Association president/CEO Gary Shapiro acknowledged speed bumps we’ve hit along the way, admitting that “innovation is messy. It takes us out of our comfort zones” (as radio people know well).

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Front Page News Industry News

Thursday, January 6, 2022

By Editor | by Editor

FCC Releases 2021 Year-End Station Totals: AM Declines by 42 Stations. At the end of December, the FCC issued its annual station totals report and the number of commercial AM radio stations in the U.S. declined by 42. Interestingly, the country also lost 23 commercial FM signals but gained nine educational FMs. However, the number of FM translators and boosters rose by 446 while Low Power FMs declined by 67. The FCC notes that the number of AM signals in the United States was at its peak in the 1990s at around 5,000. As for FM translators and boosters, there were about 6,100 such signals 10 years ago and that number is now 8,866. The category of FM educational will continue to grow soon and the FCC recently opened a window for new non-commercial educational FM construction permits and received almost 1,300 applications.

KWAM, Memphis Names Kevin Davis General Manager. Radio programming and management pro Kevin Davis returns to the Memphis market as the new general manager of Starnes Media Group’s news/talk KWAM-AM “The Mighty 990.” Davis was most recently serving as afternoon host and production director at Radio Training Network’s Christian contemporary WAFJ-FM, Augusta, Georgia. Starnes Media Group says, “Kevin brings more than 36 years of broadcast experience to KWAM. His experience includes a wide variety of radio formats – AC, CHR, Christian, classic rock, classic hits, country and news/talk radio. This isn’t the first time for Kevin in Memphis. For four-and-a-half years, Kevin was at crosstown classic hits WOWW, Memphis “Guess FM” and country WEBL “95.3 The Rebel” as operations manager/program director until departing for WAFJ, Augusta in April 2020. Kevin is eager to serve the community, grow the brand and expand KWAM’s footprint in the Mid-South region.”

CES 2022: Gadgets, Still! “They REALLY don’t want us calling this ‘The Consumer Electronics Show.’” Holland Cooke explains that “harkens back to VCRs and other things-in-boxes, as so much of the now technology on display here is software that enables experiences.” But HC reports that “acres and acres of inventions do transform Las Vegas into nerd heaven this week.” Read more here.

Former KABC, Los Angeles Host Bill Pearl Dies at 71. Former KABC, Los Angeles broadcaster, attorney, and Long Beach investigative website host Bill Pearl died on January 4 at age 71 due to complications from cancer. Consultant Valerie Geller tipped TALKERS magazine to Pearl’s passing. She says most Southern California listeners remember hearing him on KABC with co-host Bill Press on their popular point/counterpoint-style show. Pearl leaves behind his wife – former KOA, Denver and KFWB, Los Angeles radio reporter Sharon Katchen Pearl and children David, Max, and Chaya Pearl. Pictured here during the mid-1990s are (from l-r): Geller, Sharon Katchen Pearl, and Bill Pearl.

iHeartMedia Station Groups Announce Community Partners for 2022. The station groups in Indianapolis, Louisville and Lexington, Kentucky announce they have arranged community partnerships with eight local non-profit organizations in each of those regions that address needs there. iHeartMedia says each non-profit community partner will be promoted during a three-month marketing campaign based on their specific needs, including seeking volunteers, raising awareness and promoting events. The Local Advisory Boards in each market, comprised of numerous community leaders, selected the recipients through an extensive application process. The community partners vary in each market. In Indianapolis, the partners include: AccessAbility, Cancer Support, and Kids’ Voice of Indiana. In Louisville, the partners include: CASA of The River Region, Center for Women & Families, and Family & Children’s Place. In Lexington, the partners include: Alpha Beta Lambda Chapter of Lexington, Court Appointed Special Advocates of Lexington, and Central Music Academy.

TALKERS News Notes. Production pro MJ Bloch is named East Coast director of commercial production for Benztown and its client Yamanair Creative. Bloch joins Benztown from iHeartMedia, where she was creative services director for the New Orleans and Baton Rouge clusters for the past nine years. She also previously served in iHeartMedia’s national production department…..Higher Ground, President Barack Obama and Michelle Obama’s media company, and Spotify announce the new podcast, “The Big Hit Show,” a series of audio documentaries hosted by Alex Pappademas that focus on the pieces of popular culture that have defined and changed our culture. Pappademas says, “The shows and films and albums we explore have all been chosen not just because they’re massive pieces of popular culture. We’ve picked them because each has had a profound butterfly effect on our culture. Whether we’re tracing how an author’s vivid dream about a sparkly vampire led to an entirely new fan culture or how a megastar reckoning with success, expectation and survivor’s guilt crafted a masterpiece that became the soundtrack to the biggest protest movement in a generation, listeners will know from chapter to chapter they’re getting a high stakes narrative that explains how our culture has been influenced and shaped by these creations.”

January 6 Capitol Attack Anniversary, COVID-19, Midterm Elections, Border Crisis-Human Trafficking, and NYC DA’s Jail Policy Among Top News/Talk Stories Yesterday (1/5). The anniversary of the January 6, 2021 attack on the Capitol building and the House Select Committee’s investigation; the soaring rate of COVID-19 cases in the U.S. and abroad and the battles over school attendance and mandates; the November midterm elections and speculation about the Democrats’ ability to keep control of Congress; the migrant crisis at the U.S.-Mexico border and criticism of President Joe Biden’s border policy as the administration marks National Human Trafficking Prevention Month; and New York City DA Alvin Bragg announces plan to reduce incarceration for certain violent crimes were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

Advice

CES2022: Gadgets, Still!

By Editor | by Editor

By Holland Cooke
Consultant

 

LAS VEGAS — They REALLY don’t want us calling this “The Consumer Electronics Show,” which harkens back to VCRs and other things-in-boxes, as so much of the now technology on display here is software that enables experiences.

Fine. But there still are acres and acres and acres of inventions here in nerd heaven:

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Front Page News Industry News

Wednesday, January 5, 2022

By Editor | by Editor

Sean Hannity Cooperation Sought by House Committee in January 6 Investigation. Texts between FOX News Channel and Premiere Networks star Sean Hannity and Donald Trump staffers before, during the January 6 Capitol attack, and after have been revealed as part of the House Committee’s investigation. Now, the House Select Committee is asking Hannity for his cooperation in its investigation. According to a report in The Hill, the Select Committee tells Hannity it is interested in communications between him and Chief of Staff Mark Meadows and others, as well as President Trump himself between December 31, 2020 and January 20, 2021. Citing a number of texts, the Committee says it appears Hannity had advance knowledge of Trump’s and his legal team’s plans for January 6. Hannity’s takes and suggestions indicate he was, at least to some degree, at odds with Trump’s beliefs about his January 6 strategy regarding the election certification. The Hill reports Hannity attorney Jay Sekulow says he’s not yet been informed of the Committee’s request but says it would raise “serious constitutional issues.” Regarding that matter, the Committee’s letter states, “The Select Committee has immense respect for the First Amendment to our Constitution, freedom of the press, and the rights of Americans to express their political opinions freely. For that reason, we do not intend to seek information from you regarding your broadcasts on radio or television, your public reporting or commentary, or your political views regarding any candidate for office.” TALKERS founder and First Amendment advocate Michael Harrison states, “In the talk media business, influence is every bit as important as ratings. Sean Hannity has consistently proven to be at the top of the pack in both measurements year after year. Obviously, not everyone agrees with his opinions – that is the nature of our business, not to mention the times. Free speech, politics and democracy are untidy affairs. The role Sean has played and continues to play in being a force to be reckoned with on both sides of the microphone is the quintessential example of just how far our format – talk radio – has come in shaping the history of this era. Fortunately, those of us who know Sean personally recognize him as a man of integrity. Although some refer to his texts as ‘damning,’ I am pleased that the ‘concerns’ he expressed to the White House a year ago put him on the right side of history when it comes down to the real nitty gritty. The rest is the real-world stuff of big-time commercial media positioning. Let he who is without sin cast the first stone when it comes to attacking those who have bravely built this medium to being a lot more than a platform for the low hanging fruit of mediocre music, disingenuous promotion codes and superficial chatter.”

Salem Radio Network Talk Host Larry Elder Won’t Run for California Governor This Year. According to numerous media reports, including one from KNBC-TV, Los Angeles, Salem Radio Network talk host Larry Elder will not run for governor of California this fall. Elder ran as a Republican in last September’s recall election of Governor Gavin Newsom and of the dozens who qualified to be on the ballot was the Republican with the most votes. It was moot, however, as voters rejected the recall. Elder says he will form the Elder for America political action committee that will benefit Republicans in federal and local elections. In a statement, Elder says, “I ran for governor because I wanted to make a difference. While I may not know what the future holds for me politically, our campaign’s ability to attract millions of votes and millions of dollars in a very short time demonstrates we have a message that resonates with Americans, and I believe we can put that to good use.” The KNBC-TV story notes that Elder for America says Elder’s recall campaign raised about $22.5 million in eight weeks.

CES2022: “Pandemic Pivots.” The pandemic has accelerated trends “that have been simmering for a while and are now coming to a boil,” according to Consumer Technology Association research. 2022 tech spending is forecast to top a TRILLION dollars in the USA alone. And covering CES this week in Las Vegas, consultant Holland Cooke spots opportunities for radio sales. Read more here.

SRN’s Hugh Hewitt Named Contributor for FNC’s ‘Special Report with Brett Baier.’ Washington-based Salem Radio Network morning drive host Hugh Hewitt is named a regular contributor to FOX News Channel’s “Special Report with Brett Baier.” Hewitt was a longtime contributor on MSNBC and he currently writes a regular column for The Washington Post.

TALKERS News Notes. The sports talk radio show “Outkick 360” – hosted by Jonathan Hutton, Chad Withrow and Paul Kuharsky – recently entered national syndication via Skyview Networks. The company says that the show recently picked up new affiliate WMBH, Joplin, Missouri which joins the growing list of affiliate radio stations carrying the 3:00 pm to 6:00 pm ET program…..The National Association of Broadcasters announces that it is now accepting entries for the 35th annual NAB Crystal Radio Awards, honoring outstanding community service efforts by radio stations throughout 2021. Winners will be recognized at the NAB Show, April 23–27, 2022 in Las Vegas. A panel of judges representing the broadcast industry and community service organizations will review applications and select 50 finalists and 10 winners. The deadline for submissions is January 31 and entry information can be found here…..Newsmax announces it is premiering its new documentary, “Day of Outrage,” tonight at 9:00 pm ET. Newsmax says the program “was produced by Newsmax to accurately and fairly detail the events related to the tragic day of January 6, 2021. The film includes powerful video footage of the protests and riots that took place on January 6, as well as a careful examination of events that led up to that fateful day.”…..ESPN Radio is celebrating its 30th anniversary this month. The national sports talk radio platform launched in January of 1992. Senior coordinating producer, content strategy & audio Amanda Gifford says, “This is an incredibly meaningful milestone for our network. Sports radio has evolved in so many ways over the past 30 years and through it all, ESPN continues to be a leader in the space thanks to the dedication and passion of everyone involved behind the scenes and on-air.”…..The Motley Fool announces that its “Motley Fool Money” weekly flagship podcast is now airing new episodes seven days a week. Weekday episodes will focus on analyzing the companies making headlines, bringing a long-term perspective to daily market news, and putting new stock ideas on the audience’s radar. Weekend episodes will feature interviews with special guests and conversations about investing styles, strategies, and psychology. Show host and head of podcast strategy Chris Hill says, “More than ever people are focused on how to achieve financial independence, and we’re excited to provide programming that’s relevant to everyone on the investing spectrum. Gen Xers are thinking about how to retire, Millennials are entering their 40s, and more members of Gen Z are starting to invest every month. Motley Fool Money is going to be a resource for all of them, seven days a week.”…..Baltimore public radio news/talk outlet WYPR-FM “Your Public Radio” is celebrating its 20th anniversary. The station says it will celebrate its platinum anniversary with a variety of in-person and virtual events, special on-air programming, fundraising campaigns and a host of unique activities for listeners all year long. Station president and general manager LaFontaine E. Oliver says, “Our community of members and listeners is the reason that we are so successful. We have one of the best performing sustaining programs in the country with almost 70% of our members giving monthly donations. Their support has allowed the station to grow to the point where we are more than terrestrial radio – our content now reaches audiences on-air, online, on-demand, on mobile and in the community.”

COVID-19, January 6 Investigation/Trump Presser, Filibuster-Voting Rights Battle, 2022 Midterm Elections, Prince Andrew Civil Suit, and Southeastern Snow Storm Among Top News/Talk Stories Yesterday (1/4). The soaring rate of Omicron variant cases in the U.S., the heated debate over in-school learning, and the scramble for COVID tests; the anniversary of the January 6 Capitol attack, the release of texts between Trump staffers and the media, and Donald Trump cancels Thursday’s press conference; the battle in the U.S. Senate over voting rights legislation and the filibuster; the potential change in power in Congress after the 2022 midterm elections; Prince Andrew fights the civil suit filed against him by Jeffrey Epstein victim Virginia Giuffre; and the stranding of hundreds of vehicles on I-95 in Virginia after the Southeastern snow storm were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

Advice

CES2022: Pandemic Pivots

By Editor | by Editor

By Holland Cooke
Consultant

 

LAS VEGAS — Gadgets? Gazillions! There are 800+ start-ups here from around the world and I told several inventors I chatted-up at a showcase event, “You should get on Shark Tank!”

But tech THINGS are “trees.” Technology-driven EXPERIENCES are “the forest” Consumer Technology Association VP/research Steve Koenig described in his “2022 Trends to Watch” research presentation.

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Advice

CES2022: 5G, 4 Wheels, 3 Days

By Editor | by Editor

By Holland Cooke
Consultant

 

LAS VEGAS — Security guys are walking COVID-sniffing dogs around CES venues. Just to get sniffed, we had to enter vaccination dates – and vaccine lot numbers – into that Clear security app you see used at airports. Upon arrival here, we’re presented with self-test kits.

Other big international conventions are watching this bellwether. The World Economic Forum in Switzerland was recently postponed as Omicron numbers mushroom.

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Advice

Monday Memo: CES, Carefully

By Editor | by Editor

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Like most conventions a year ago, CES2021 settled for virtual. And just days before its October show here, NAB canceled, vowing to try again in April. But this week — even as the Omicron variant is scotching events and has states and cities reinstating relaxed pandemic protocols – we’re in Sin City, vax’d, boosted, tested, masked and toting the jug-handle-size hand sanitizer.

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Sales

Pending Business: A New Year’s Lesson

By Editor | by Editor

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — I particularly enjoy this time of year because it’s when I usually reconnect with former associates all around the country. Sellers, managers, and on-air talent from South Florida to San Francisco who share the bond of having worked through one of the most challenging years in broadcast history checked-in with me. Those calls, texts and emails always include one “wow” moment that serves as a life lesson for all of us. Here’s one in particular that can serve as a motivator for all heading into the New Year.

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New Media Seminar Los Angeles 2012

By Editor | by Editor

LOS ANGELES — Registrations for the West Coast installment of this year’s innovative two-part Talkers New Media Seminar are now being booked.  Based upon initial demand it will be an early sellout – just as the standing room-only New York installment this past June and last year’s experimental Los Angeles Regional Talkers Forum.  The gathering is following the new format consisting of one solid, power-packed day, a drastically-reduced recession-friendly registration fee of $99 (including breakfast, lunch, refreshments and all sessions) and a limited seating capacity in an intimate setting.  Set for Thursday, October 11 between 9:00 am and 5:00 pm, the conference will take place at the historic Steve Allen Theater and again be presented by TALKERS in association with the Los Angeles Press Club which is based out of that colorful venue.   According to TALKERS founder Michael Harrison, “Last year’s experimental Los Angeles Regional Talkers Forum was a smashing success that set the stage for this year’s two-part bi-coastal national event.  The first part of this new version of the convention that was held in New York this past June was one of the most productive and well-received conferences in TALKERS magazine’s history.  LA will be equally if not more exciting a happening!  Attendees will enjoy a memorable day of dynamic networking and exposure to the most sought-after views and information about the industry’s hottest challenges, opportunities and issues.”  Full agenda details will be posted here at Talkers.com in the coming days and weeks – but to assure registration, attendees are advised to sign up now.  Because it is open only to working media, there will be no online registration — only by telephone.  For registration and sponsorship information call 413-565-5413.

 

 

Letters

By TALKERS | by TALKERS

JC Corcoran Responds

Gentlemen:

I enjoy your work, but I wish one of you responsible for today’s piece (Social Media: Handle with Care, published 1/27/12) had contacted me before it was published.  I might have been able to contribute background information most would consider pertinent.  It’s a bit frustrating to see the outcome which, in this case, amounts to a number of colleagues whose work I respect, taking positions without having some of the key facts in the story at their collective disposal.  These facts may or may not have altered their opinions, but still should be taken into consideration.  I hope you’ll share this information online as an addendum to today’s story.

I am not “defending” my use of rough language in the tweets.  I’m only offering an explanation.  Unbelievably, this entire thing began when, during the first week of October, I was alone in breaking the story, three weeks before the rest of the free world, that St. Louis Cardinal manager Tony LaRussa was about to retire from baseball.  The story was universally dismissed and I was roundly ridiculed by the local media.  It wasn’t until the day after the World Series parade that everyone realized I’d had one of the great scoops in recent memory.  My relatively new Twitter account went from 280 followers to over 2600 in just a few days.  In mid-November, similar kinds of sources told me Albert Pujols was only a few hours away from re-signing with the Cardinals.  I tweeted it.  I ended up being wrong.  That’s when some longtime adversaries went into attack mode.

1)  The Riverfront Times, the publication that started the controversy by publishing the exchange between me and the “listeners,” has been attacking, cheap-shotting and mischaracterizing my work almost since the day I arrived in St. Louis twenty-seven years ago.  I will simply use one story as an example of the way they work.  Several years ago I was involved in a lawsuit with another pair of broadcasters.  The pair engineered a physical attack on me at a charity appearance I was broadcasting from, then told police it was I that had attacked them.  Over the course of the three-year long wait for the case to come to trial, the RFT published almost two dozen attacks on my character, ranging from accusation to ridicule.  When I won the case, and the jury hit the opposing pair with $370,000 in damages, the RFT spoke not a word of it.  Moral of the story?  Their decision to come after me again came as no surprise.

2)  A series of tweets from two of the individuals in question was never published by the RFT or any other media outlet that covered this story.  The people who sent those tweets were nice enough to tell me they wanted to “rape my mother,” among other things.  I ignored them.  Again, I’m not surprised this part of the story was omitted by The Riverfront Times.  It was only when more of this sewage was sent that I finally reacted the way I did.

3)  This is not the way I talk to people.  This is not the way I talk to listeners.  This is the way I talk to creeps.

4)  Two of the people that have been sending this stuff have been identified as local broadcast competitors.  Cowards hiding behind phony screen names.  That element to the story, somehow, has been left out of all of this.  (For the record, every single thing I do in this town contains my real name and image.)

For nearly three decades I have enjoyed a terrific relationship with my listeners.  Frankly, it’s the kind of bond most GMs and PDs can only dream about.  I’ve achieved amazing ratings and won all the awards.  I hardly think it would be fair to make this unfortunate development seem typical of my work here or somehow reduce it to being my defining moment.  I learn from my mistakes as well as the mistakes of others.  I hope you’ll all do the same.

I continue to look forward to your daily work at Talkers.

JC Corcoran
KTRS, St. Louis
jcontheline.com

Great Article

I read your story, “Social Media: Handle with Care” with great interest.  I find that tweeting is a great way to engage the audience.  You will get tweets from people who will never call a radio program and sometimes from callers after they get off the air.  Twitter is used by some in our business as a one way communication and I assume that is because they don’t want to be seen as only responding to favorable comments.  I will tend to ReTweet a positive comment, but I will RT and respond to negative comments more frequently.  I guess I enjoy the “fight, fight, fight” mentality of the school yard.

Talk radio, at least how I see it, is a persuasive medium and Twitter gives you an oppurtunity to make points and back them up with links. Twitter also reminds you sometimes that you aren’t always right.

I think the real danger in a talk radio host adamantly using Twitter seems to be the danger of slipping into a mode that allows talk that wouldn’t be OK on the air, as if you were texting a freind of yours. I am guilty of this many times.

Great article.

Dale Jackson
PD/ Host of The Dale Jackson Show
The Attack Machine Blog
NewsTalk 770 AM/92.5 FM WVNN
Cumulus Media – Huntsville, AL
dale.jackson@cumulus.com

Very Smart

Love the Social Media: Handle with Care exploration.  Very smart!

Amir Forester
Forester Public Relations
Los Angeles, California
amir@foresterpublicrelations.com

Builds Up Fan Base

I have found facebook and twitter very beneficial in keeping my name in front of my former listeners during my time on the beach.  Everyday I post a story or two and make a comment on it.  Some of the discussions can get pretty intense.  It’s as if I am doing a show without doing a show.

I have the maximum of 5,000 friends on my facebook page plus 1300 on a newer fan page and about 1300 Twitter followers.  Now I know there is some overlap, but I am still adding people every day.  When I announce my next gig I will have a built in forum to drive my listeners to the new station.  It has been a wonderful way to build a loyal fan base and keep my name in the public’s eye.

Any host that isn’t currently using social media to build up their fan base in case they find themselves looking for work is a fool.

Tom Becka
Talk Show Host
Omaha, Nebraska

Responses to Walter Sabo’s Overnight: The Underexploited Daypart

THANK YOU.  Never understood why dummies don’t do more with overnights.  Why must you and I be smarter than everyone ALWAYS?

– Jake Fogelnest via Twitter

The dream for my next life.  Another all-night talk show.

– Haney Howell via Twitter

Hey…I LOVE this,Walter!  I’m a HUGE fan of “overnight” radio.  It’s how I started my career.  I do hope that your readers understand how true what you suggest is to them.  Overnights has long been ingnored in radio…a place to put the “new guy/gal,” etc.  There are TONS of wide awake people, at those hours, who’d appreciate being treated like they were as important as midday or AM drive listeners.

– Bob Bateman via Twitter

Love this.  My 2 1/2 years of overnights at WHEN Syracuse (1980-82) were fantastic and the phones always rang off the hook thanks to a wide-ranging audience of students & third shifters.

– Peter King via Twitter

Walter, I always liked your response to management: “You want non-traditional revenue?  How about selling the all-night show?”

– Tom Parker via Twitter

‎”Dennison’s…A Men’s Clothier”…etc., etc.  Love the article, as you’d imagine!

– Ray Rossi via Twitter

Enjoyed this article very much, Walter.  I totally agree.  Before talk radio, I was on air at QVC for 15 years and helped them build the overnights to an extremely profitable time slot.  Like radio, they had been neglecting it.  Live and local overnight radio shows will not only “lead the way” to morning drive, they will open the door to so many new advertisers.

Nice job, thank you for writing it!

– Steve Bryant via e-mail

 

Contact TALKERS: info @ talkers [dot] com.

About TALKERS

By Editor | by Editor

TALKERS magazine is the leading trade publication serving the talk media industry in America. It was dubbed “The Bible of Talk Radio” by Business Week Magazine.  As technology and media trends have evolved over the years, the publication expanded to serve the forms of talk media beyond just talk radio — which includes talk distributed digitally, satellite radio, as well as talk programming on television.

TALKERS magazine was launched as a print publication during the Summer of 1990 by Michael Harrison, a radio broadcasting innovator and trade journalist who has been at the center of many of the exciting pop radio revolutions of the past 50-plus years, both on air and behind the scenes.

TALKERS magazine is now published in digital-only formats and features news stories, photos and videos relevant to the non-stop happenings in talk media with a focus on top hosts and stations, developments at the networks, interviews with movers and shakers, the opinions of industry participants and leaders, and fast-breaking developments in technology.

TALKERS magazine also conducts ongoing research of the topics and opinions discussed and expressed on hundreds of talk stations and programs across America and compiles them into surveys and graphs which have become the standard of the industry.

In addition to talk broadcasters using TALKERS magazine research as a guideline to see where they fit into the industry’s scheme of things, the consumer press also regularly turns to the publication to capture the mood of the public as it is expressed in talk media in addition to learning about what’s happening in the business.  Hardly a week goes by in which TALKERS magazine is not cited in a major publication or TV broadcast dealing with news stories, public opinion or talk radio specifically.

According to TALKERS magazine publisher Michael Harrison, “Talk media is collectively the most accurate bellwether of American public opinion in the mass media today.”

Since 1990, the growth of TALKERS magazine has been parallel to that of the talk radio industry – which includes the sub-formats news/talk, talk, sports talk, all-news, non-commercial talk, and more – with many observers crediting the publication with not just chronicling the talk radio phenomenon, but playing a significant role in supporting and fueling the medium’s spectacular rise to prominence. Talk radio is the most-listened to radio genre today and certainly the most important.

TALKERS magazine has an international readership that includes the key participants at most talk radio stations and networks in the United States and Canada (plus the U.K, Ireland, Denmark, Australia, New Zealand, South Africa and Hong Kong), including the most important talk show hosts on air, online, on satellite and in podcasting.

TALKERS magazine readers also include the top executives of TV networks, management at the largest entertainment companies, editors of major publications, members of congress, governors of states, and even the President of the United States.  And, the hardcore fans of talk radio — its most dedicated listeners — are consumers of the content on Talkers.com and its affiliated products.

TALKERS magazine advertisers include radio program suppliers, broadcast equipment manufacturers and distributors, book publishers, record companies, political action committees and more.

Because of the phenomenal growth of talk media, its impact on society, and the colorful nature of both its personalities and its listeners, TALKERS magazine emerged in the 1990s as one of the most important trade journals in American industry and on the contemporary cultural scene. Now, with the industry headed boldly into the 21st century, and with the exponential growth of the many spoken-word formats and delivery systems, TALKERS magazine’s potential for expansion is unlimited.

TALKERS magazine’s writers include some of the most respected media professionals in the country and it has published exclusive interviews with some of the nation’s most important newsmakers.  These include Presidents of the United States, key broadcasting executives, business and government leaders, as well as show business figures.

TALKERS magazine has expanded into an array of media beyond its writings. It has organized and presented the talk media industry’s longest-running and most important national convention – now in its 23rd consecutive year in addition to countless individual forums, seminars and radio rows around the country on subjects that include politics, foreign policy, domestic violence, health care and economics.

TALKERS magazine and the talk media are very much a part of each other and on the move toward playing an even larger and increasingly more important role in 21st century America!