Industry News

Talk Host Dan Parsons Exits KLIN-AM, Lincoln, Nebraska

The Lincoln Journal Star reports that Dan Parsons exits NRG Media’s news/talk KLIN-AM, Lincoln, Nebraska after just 10 months. Parsons hosted the 5:00 pm to 6:00 pm hour between Premiere’s “Seanim Hannity Show” and the “Sports Nightly” program. KLIN general manager Ami Graham tells the paper that Parsons was not terminated for cause, “We’ve just chosen to go in a different direction.” For his part, Parsons tells the Journal Star that “he tried cutting against the grain by hosting a talk radio show that stressed ‘lifting up instead of tearing down — and truth over tribalism. I thought we were taking radio in a different direction.’” Read the Journal Star story here.

Industry News

“New Jersey 101.5” to Present Youth Sports Town Hall

This Thursday (3/28) at 7:00 pm, Townsquare Media’s news/talk WKXW-FM, Trenton “New Jersey 101.5” is presenting a town hall titled, “Don’t be a Bad Sport,” that looks at problems facing youth sports, including parents behaving badly on the sidelines and kids feeling pressured to play through injuries.im Station senior political director Eric Scott will moderate the town hall and he says, “Participating in youth sports can benefit our kids in so many ways. Unfortunately, the actions of just a few parents can spoil the experience for everyone.” The program’s on-air panel will feature Dr. Jason Krystofiak, division chief of sports medicine at Cooperman Barnabas Medical Center; Colleen Maguire, executive director of New Jersey State Interscholastic Athletic Association; Dr. Mike Gross, a clinical and sport psychologist and head of sport psychology at Princeton University; and Robert Everett, a former president of Berkeley Little League.

Industry News

Top News/Talk Media Stories Over the Weekend

The ISIS attack on a Russian concert hall kills more than 130 and Vladimir Putin’s implicating Ukraine in the attack; former President Donald Trump’s legal battles and today’s bond deadline; the presidential race; the legislation to fund the government for the rest of the fiscal year and Republicans critical of House Speaker Mike Johnson; the U.S. migrant crisis; the Israel-Hamas war and the U.S. plan for hostage exchanges; the Supreme Court to hear arguments on a Texas court’s suspension of the FDA’s approval of the abortion pill; the violence and chaos in Haiti; and the Justice Department’s anti-trust case against Apple were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS magazine.

Industry Views

The State of Journalism in 2024: Why Talk Media Needs Investigative Reporting Now More Than Ever

By Ted Bridis
University of Florida
Professor

imThe headlines haven’t been kind to journalism lately. That recent New York Times piece declaring its demise? It wasn’t exactly a morale booster. The Messenger, created to revitalize journalism in the digital age, shut down after just one year. Sports Illustrated was on the cutting block until Minute Media came onto the field with a Hail Mary to save the 70-year-old publication. The Wall Street Journal laid off a slew of talented reporters despite record profits. Yet, some of these decisions have nothing to do with the state of journalism but are based on balance sheets, declining advertising buys, and changing tastes in media consumption.

David S. Levine of the Times of Israel has written, “Journalism is dead. You are on your own.” But here’s the thing: I’m not buying it.

As a journalism professor at the University of Florida with more than 35 years in the industry, I’ve seen my fair share of ups and downs. Remember the rough economic patches of 2001 and 2008? The internet’s constant disruption? We’ve weathered those storms, and we’ll weather this one, too.

In fact, universities like mine are leading the charge in a new era of journalism. The investigative, political journalism and public policy reporting classes that I teach feed directly into something near and dear to me: credibly holding powerful institutions accountable. And we’re building partnerships to help sustain the industry.

Our Fresh Take Florida news service distributes significant reporting by our undergraduate journalism students to major news outlets across Florida. Newsrooms receive high-quality content for their readers, viewers, and listeners. Students earn real-world experience covering challenging subjects and gain exposure with editors and news directors who hire them when they graduate. Every semester, sadly, my classes of young reporters dwarf the size of many professional newsrooms in some of Florida’s biggest cities.

Talk media is especially vulnerable as our journalism industry works its way through these latest challenges. It relies on journalists to unearth those hard-hitting stories, identify credible sources, and separate fact from fiction.

Here’s the truth: Talk media can’t function without a healthy investigative journalism ecosystem. They need that next generation of journalists I’m training — reporters who are not just trustworthy and credible, but efficient and effective in getting the story out quickly. After all, in today’s fast-paced world, talk radio often relies on journalists for its content.

This is precisely why investigative journalism programs around the country and the Collier Prize for State Government Accountability are so crucial. The $25,000 Collier Prize, established at the University of Florida with a generous gift from Nathan Collier, a descendent of the family that founded the pioneering investigative journalism magazine Collier’s in the late 1880s, is one of the largest journalism awards in the country. It recognizes and celebrates the very kind of investigative reporting that underpins strong talk media.

We’re fostering a new breed of investigative journalists who can seamlessly serve the needs of both traditional and talk media. They understand the importance of speed and accuracy, the ability to distill complex issues into digestible segments, and the value of unearthing stories that spark conversation and hold power to account.

The future of journalism isn’t about flashy headlines or clickbait. It’s about dedicated professionals committed to truth, transparency, and giving a voice to the voiceless. It’s about investigative reporting that illuminates injustice and empowers citizens. And it’s about demonstrating to readers, viewers, and listeners that objective, hard-hitting journalism is worth paying for, after a generation where we gave it away free online.

Talk media is dependent to a degree on the success of the rest of the ecosystem, which is an important point. We highlight and identify credible sources who then become guests on programs that can go into a lot more depth than they can with a quote in a 1,000-word story. Talk radio very much has a stake in the success of journalism. They need this next generation of journalists to be better than ever — credible, trustworthy, and ethical but also efficient and effective — working expediently to get the story told because in a lot of cases talk radio is getting its content from journalists.

We are never not going to need journalists. That’s the silver lining — democracy needs journalists. It needs trustworthy, independent, independently minded journalists who seek the truth and report it. That sentiment is alive and well, and talk media needs this kind of journalism now more than ever.

Award-winning investigative journalist Ted Bridis led the Associated Press’ Pulitzer Prize-winning team before joining the University of Florida. He’s known for his expertise in source protection, FOIA law, and uncovering high-profile stories like the Clinton email server and Paul Manafort’s foreign lobbying. Previously, he analyzed national elections for the AP and covered technology, hackers, and national security.

Industry News

BIA Advisory: ’24 Political Ad Spend to Hit $11.1 Billion

BIA Advisory Services reveals its forecast for the political ad spend in the U.S. for the 2024 election cycle and it expects the total to be just over $11 billion – that’s $1.5 billion more than was spent in the 2020 elections. BIA states, “While local ad spending on digital is growing, traditional advertising isim forecast to account for 70.2% of political ad spend in 2024, down from 77.9% in 2020. As with past presidential elections, in 2024 over-the-air TV (TV OTA) will get the largest share of political ad dollars in local with an estimated $4.6 billion in forecast spending. Add in TV Digital, and the number rises to $4.9 billion. PC/Laptop will be the second highest at $1.3 billion, followed by Cable TV at $1.1 billion. Cable TV is the only media channel forecast to be down from 2020 in this category, by nearly $183 million. Coming in fourth is relative newcomer Connected TV/Over-the-top TV (CTV/OTT), which is forecast to grow to $1.0 billion in 2024 from only $74 million in 2020. Over-the-air radio remains steady with $536 million in 2024, up 16% from 2020.”

Industry Views

Sabo Sez: Five Predictions

By Walter Sabo
Consultant, Sabo Media Implementers
A.K.A. Walter Sterling
Radio Host, “Sterling On Sunday”
Talk Media Network

im1. Financial solvency laws. Consolidation is not the problem; it actually saved the radio industry. The problem is the 1986 rule change that dropped financial solvency requirements for station ownership. Prior to 1986, stations could not be purchased with debt. A potential owner had to prove that they could meet the expenses of a station through the duration of its license. Once the financial efficacy rule was dropped and stations could be purchased with debt, the industry was financially decimated. Prediction: Financial solvency laws will be re-instated.

2. Ratings change. Ratings giant Nielsen will change its system of measurement of audio. The PPM was created over 20 years ago by a company that no longer exists. For a station to earn proper audience levels, Nielsen must measure all audio distribution platforms including radio sets, in car, cell phone streaming, computer streaming, satellite, public address systems and ear pods and whatever comes next. Now you choose one – over the air or the stream. This will change or more companies will follow the recent lead of Good Karma Brands radio which just cancelled Nielsen.

3. New leadership. Who’s in charge? Most radio companies are run by very sharp and very senior CEOs and Boards. The Boca effect — I don’t want trouble, just get me to my retirement and condo on Boca. The primary reason FM grew from 10% household usage in 1968 to 60% in 1981 was the “kids” were put in charge – and caused “trouble.” Allen Shaw at ABC FM, Walter Sabo at NBC FM (forgive me), Jerry Lyman at RKO FM and the sons and daughters of the owners of thriving AMs paired with orphaned FMs (think Beau Woods at WEBN, Cincinnati and Bart McClendon in Dallas) were given free range to create and implement brand new formats. While the AM management played golf, those 20-somethings aired daring, new, shocking, amazing radio that drew listeners to FM. No, not stereo or low commercials, it was the FM package of subversiveness. For radio to level up and serve the joy of an audience born with iPhones in their cribs, it will be led by today’s 20-somethings without suffering interference by bosses sharing really interesting stories about their time at CBGBs.  The essential leadership will come from younger programmers and executives who have only known a world with online video stars, a thousand cable channels, and on-demand video and audio entertainment.

4. New sales paradigm. Digital entertainment companies – audio and video – are fueled by stupid money. Venture capitalists launch new businesses with the goal of claiming a stake and then selling the business for their ROI. VCs have no interest in operating profit. Really. That means start-up media companies pay much more for sales executives than radio companies. Start-ups are shinier goals than radio stations to a media advertising seller. There will be a revolution in the way salespeople are identified, recruited, managed, and paid or the decline in radio revenue will accelerate.

5. Renovated voice tracking. Voice tracking is not horrible, it’s an opportunity that has not been realized. Today voice tracking is a poor imitation of being live – without benefits. No time, temp, urgent news. Here’s the miss: Every station has a stunning, amazing production library. Don’t have one? Swipe from YouTube. Rather than pretending to be live, admit to being recorded. Use that production freedom to produce. Tap the production library to create a running drama, comedy, mood, listening environment. Make the show between the songs to be as compelling as Taylor Swift. That’s the future of music radio.

Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers. HITVIEWS clients included Pepsi, FOX TV, Timberland, Microsoft, and CBS Television. He can be reached at walter@sabomedia.com www.waltersterlingshow.com

Industry News

Inquirer: Missanelli Return to “The Fanatic?”

In covering the above story for the Philadelphia Inquirer, writer Rob Tornoe reveals that as the result of Andrew Salciunas moving from middays to mornings, Beasley moves former Philadelphia Daily Newsim writer Bob Cooney to middays. The question Tornoe asks is what about Mike Missanelli? “Rumors have been swirling in sports radio circles the past few days about the return of Missanelli, once the station’s biggest star, whose sudden exit from his afternoon show in 2022 after 15 years shocked listeners.” Tornoe says that Missanelli has been in contact with management but there’s nothing to report and Missanelli isn’t talking. PD Scott Masteller tells the paper, “Mike’s name has come up. He’s a great talent, and we’ll just have to wait and see what happens. A lot of people are interested in the radio station right now. So, I’ll leave it at that.” The current PM drive show is “The Best Show Ever?” hosted by Tyrone Johnson, Ricky Bottalico and Jenn Scordo. Read the Inquirer story here.

Industry Views

Pending Business: March Madness 2024

By Steve Lapa
Lapcom Communications Corp
President

imMarch is half over, and the Madness is just beginning.

Can you feel the social media buzz driven by countless fans from Florida and Iowa to California as they brag and bet on their favorite teams?

Advertising as well is turning to the tournament page and taking on the creative themes that talk to the millions of fans who will fill out their brackets in that new age science called “bracketology.” Is that basketball novice who wins the office money pool because the uniforms were just the right color still in the office? Or how about grandma beating a few experts because she really has been a fan for over 60 years. So much for the science behind “bracketology.”

Industry surveys project nearly $2.7 billion will be wagered during the madness as the dollars flow through legal venues. This year may be a little different as fans in Iowa play a unique role. More on that in a minute.

As a forever basketball fan and a fan of great marketing, March Madness is that rare intersection of high-level athletic performance and competitive marketing execution on full display in front of millions almost every day for nearly three weeks. The summer Olympics in Paris scheduled July 26-Aug 11, come close, but the Olympic games play to a multi-sport, truly global crowd. There is nothing else in sports and marketing that compares to the prolonged, daily intensity surrounding the “Big Dance,” and this year it is truly a dance.

Fans are in for a next-level experience as Iowa’s amazing Caitlin Clark puts Women’s March Madness on the sports map once and for all. This year the social media buzz will have the additional fandom buying every ticket in sight as Caitlin’s Iowa Hawkeyes sold out arenas around the country.

So, what does all this March Madness fandemonium have to do with what we do in sales and marketing? Let’s learn.

1. Watch for marketers who get the emotional connection with the core fans. This year’s messaging will broaden beyond what you might expect.

2. As demographics change, so will creative.

3. Although your marketing may be limited to your local market, watch for new categories that can open your thinking.

Nearly 133 years have passed since Dr. James Naismith grabbed a round ball and a basket. His goal was to invent a simple game to keep a group of young men active during those maddening winter months in Springfield, Massachusetts. If he could only have imagined what he started.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry Views

Michael Harrison: The Future of Radio Depends Upon What Those of Us in the Business Make It

im

TALKERS founder Michael Harrison appeared as a guest Wednesday on Frank Morano’s “The Other Side of Midnight” show (3/13) as part of his current “Scammers” interview tour promoting the new Gunhill Road “Damn Scammers (Get Off My Phone)” music video (www.scammersvideo.com). The conversation illuminated Harrison’s concerns about the rapid spread of scamming and fraud in the digital space but quickly expanded to a discussion about the pros and cons of AI and an existential look at the future of the radio platform itself.

Regarding the insidious growth of scams on the internet, Harrison said, “It is a major problem up there with terrorism, inflation, street crime, pandemics, uncontrolled immigration, and war… it’s corroding the quality of our lives, lowering the bar on integrity, and raising the level of disingenuousness that is becoming a ‘normal’ part of our culture.” Harrison attributes a major part of the problem to legislators being behind the curve on this, stating, “Historically, it takes time for legislation to catch up to changes in technology… now that technology is changing so rapidly it’s increasingly difficult for legislators to keep up with it. In many cases they don’t even have a clue as to how the internet operates.”

Regarding the issue of AI stealing jobs from broadcasters – particularly talent – going forward, Harrison was blunt: “Just like all technology, AI is a double-edged sword and can be dangerous.  But in the case of art, people have always accused new technologies in art as somehow being fake and ‘cheating’ but history has consistently shown that today’s technology is tomorrow’s art. Regarding the loss of jobs for radio talent, it all depends on what you bring to the table. If you are a basic announcer, meaning you read most of your content from a script or apply a very limited range of verbiage such as time, temperature, news and the simple intros and outros of songs – watch out, you will likely lose your job. But if you’re a talk show host, analyst, interviewer, or commentator – all you have to do is work a little harder… you have to be even more original. AI can only draw upon and synthesize what’s already out there. You’ll have to stay ahead of the AI learning curve. All AI can actually do is realistically recreate monologues and dialogue that are in the category of worn-out talking points. If that’s what you are currently doing on the air, you’ll be replaced by AI and no one will notice.”

Regarding the future of radio and its ongoing viability in the digital era, Harrison said that it depends on whether those of us in the industry actively create radio’s relevant future or abandon it out of fear or simple lack of ideas. Harrison warned, “The use of ‘audio’ as a description of this medium is short-sighted. Radio is an esthetic… complex and organic. All radio is audio but not all audio is radio. Putting up a sign on radio calling it audio would be like owning a restaurant and calling it ‘food’ or a specific brand car dealership and calling it ‘transportation.’” Listen to the interview here

Industry News

Townsquare Media Reports Q4 2023 Revenue Down 4.6%

Reporting its operating results for the fourth quarter of 2023 and for the full year of 2023, Townsquare Media posts Q4 net revenue of $114.8 million, down 4.6% from the same period in 2022. For the quarter it reports a net loss of $1.9 million. Net revenue for the full year of 2023 was $454.2 million, a decrease of 1.9% from the full year of 2022. Townsquare Media CEO Bill Wilson says, “I am pleased to share that Townsquare’s fourth quarter results met or exceeded our previously issued guidance, and our full year results met the guidance that we issued at the start of 2023… Our Digital Advertising segment delivered net revenue and Adjusted Operating Income growth this year (each +7% year-over-year), offsettingim weakness in the national and network marketplace, and first-time hurdles in our Subscription Digital Marketing Solutions segment. In total, Digital now represents 51% of Townsquare’s 2023 net revenue and 55% of our 2023 Adjusted Operating Income, and maintained a 30% Adjusted Operating Income margin, consistent with 2022’s margin. The strong cash generation characteristics of our assets allowed us to produce $68 million of cash flow from operations in 2023, an increase of $18 million, or +35%, as compared to the prior year. We could not be more pleased to share that given our strong cash position, we were able to repurchase and retire approximately $27 million of our Unsecured Senior Notes at a discount during the year. In addition, we repurchased $17 million of our common stock, and paid a high-yielding dividend while also investing in our business. We also ended the year with a strong cash balance of $61 million and net leverage of 4.43x, retaining financial flexibility moving forward. Despite the lack of tailwinds at our back in 2023, I am very pleased with how the Townsquare team navigated the progressively challenging economic landscape. We outperformed competitors and gained market share due to our local focus and our digital platform. I believe that our performance over the past several years has demonstrated the efficacy of our Digital First Local Media strategy and validated our focus on local markets outside of the Top 50 U.S. cities, reinvigorating my confidence in our business model and our path moving forward.”

Industry News

Good Karma Brands Ends Use of Nielsen Ratings

Good Karma Brands began 2024 without subscribing to Nielsen Audio’s PPM ratings, according to GKB CEO Craig Karmazin, who told Newsday’s Neil Best, the company is not relying on a system that rates just one delivery stream for content. Best’s piece focuses on GKB’s “ESPN New York” (WEPN-FMim and WEPN-AM), but Karmazin said the move had nothing to do with his company not renewing its lease on WEPN-FM (which ends later this summer) but that it’s a company decision. TALKERS noticed that news/talk WTMJ, Milwaukee did not appear in Nielsen’s January PPM survey and reached out to GKB for an explanation, but the company did not reply to our request. Karmazin told Best, “It’s outdated to use one form of media to measure a show, especially one that doesn’t reflect the entire listening audience and viewing audience across all the different ways we distribute our media now.” See the Newsday piece here.

Industry News

TALKERS News Notes

New York City radio personality Jim Kerr – host of the “Jim Kerr Rock and Roll Morning Show” on iHeartMedia’s Q104.3 – is celebrating 50 years on the air in the Big Apple. Kerr began hosting morning radio in New York City on March 18, 1974. The station is planning a week of special events to commemorate Kerr’s incredible achievement.

Triton Digital announces its partnership with ID5 to introduce rich audience data to Triton’s Audio Marketplace. Triton says this partnership will improve advertising targeting and addressability in the audio space while complying with privacy regulations globally. Triton chief product officer Benjamin Masse says, “ID5’s ID technology is transforming how the advertising world operates through the creation of listener profiles and its privacy-first approach. Providing access to these listener profiles, supported by rich data, will enhance the value of the inventory available in the Triton Digital Audio Marketplace. We are encouraged by the promising results we have witnessed so far and are excited to be partnering with ID5 to bring this technology to more advertisers.”

PodcastOne announces the extension of its partnership with A+E Networks for the exclusive sales and distribution rights to true crime podcasts “Cold Case Files” and “I Survived.” As part of the agreement, the two media companies will expand their relationship and introduce two new podcasts based on A&E’s long-running television programs, “American Justice” and “City Confidential.”

Industry News

BIA Advisory Reduces Predicted 2024 U.S. Ad Spend

BIA Advisory Services updates its 2024 U.S. Local Advertising Forecast, estimating revenue across all media in the U.S. will reach $172 billion in 2024, an increase of 9.3 percent over 2023. This revision is a reduction of 2% from the forecast published last October. BIA Advisory says the rise will be driven byim local political and other key local vertical ad spend, and significant ad growth for connected TV/over-the-top (CTV/OTT), TV OTA, and TV Digital. BIA VP of forecasting & analysis Nicole Ovadia states, “As expected, local political advertising will be substantial this year, and it’s fueling spend across the media landscape. Our slight adjustment down for this year is mainly due to mixed economic signals, a slowdown in certain consumer purchases, and lower than expected spending in Digital and Direct Mail advertising at the end of 2023 that may flow into this year. However, we still anticipate 2024 to be better for local advertising than 2023 and certain media like TV OTA, TV Digital, and CTV/OTT are growing substantially.”

Industry News

TALKERS News Notes

Edison Research just released its charts of the Top 25 Podcasts in the UK for the fourth quarter of 2023 and it’s interesting to note that the only U.S.-produced podcast to make the top 25 was “The Joe Rogan Experience,” which was #1 in the UK as it was in the U.S.

Cumulus Media announces that its subsidiary, Cumulus Media New Holdings Inc (the “Issuer”), is extending the Early Tender Time in its previously-announced Exchange Offer and Consent Solicitation (the “Exchange Offer and Consent Solicitation”), in which the Issuer offered to exchange any and all of the Issuer’s outstanding 6.750% Senior Secured First-Lien Notes due 2026 (the “Old Notes”) for new 8.750% Senior Secured First-Lien Notes due 2029 (“New Notes”), to be issued by the Issuer, upon the terms of and subject to the conditions set forth in the confidential offering memorandum and consent solicitation statement dated February 27, 2024 (the “Offering Memorandum”). Capitalized terms used but not defined in this press release have the respective meanings ascribed to such terms in the Offering Memorandum. The Issuer is extending the previously announced Early Tender Time to 5:00 pm ET on March 18, 2024.

Industry Views

Monday Memo: MAKE MONEY on YouTube

By Holland Cooke
Consultant

imSell a local advertiser a promotion – a contest which awards a major prize from the advertiser’s inventory – to the winner who creates the best commercial for the advertiser.

Simplify the entry process by simply making “Send us your YouTube link” the means-of-entry. Then, you can embed finalists’ YouTube players on a-page-of-entries, (sponsored by the advertiser). And you can use the YouTube hit count to determine the winner. Sure, contestants will hype-the-clicks. The bigger the numbers, the better.

im

The Free Prize Inside: You don’t just expose advertiser and contest to YOUR cume. You’re showing it to YouTube’s cume! So, pack those keywords.

And/or: Invite listeners to do a commercial for the station!

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn.

Industry News

MIW Releases Gender Analysis Study

Mentoring and Inspiring Women in Radio, Inc releases its latest annual MIW Gender Analysis Study (based on raw data collected by PrecisionTrak in 2023) that compiles and analyzes the number of women in radio broadcasting who are rising to the ranks of management – general manager, sales manager, and program director/brand manager. For the general manager position, 22.17% (2,356im stations) had women holding the position in 2023 (+2% over 2022). In 2004, females represented 14.9% of GMs. In the top 100 markets, 23.96% (828 stations) were managed by women (+1% over 2022). Overall, the best management opportunities for women in radio continues to be in sales management as 34.37% (3,476 stations) had a woman sales manager in 2023 (basically flat from 2022). MIW calls program directors/brand managers “the greatest challenge for women in radio management” as women currently program 11.50% (1,173 stations) – basically flat from 2022. In the top 100 markets, female programmers now represent just 10.14% of the total number of PDs, which is another drop of over 3% from 2022. MIW Board president Ruth Presslaff says, “Navigating today’s landscape poses unique challenges for both the industry at large and women in particular. Our commitment to fostering change remains unwavering. Through MIW’s array of mentoring initiatives, we not only recognize but also amplify the voices of women. We are beyond grateful to the companies and individuals who champion our mission. As we press forward, we eagerly anticipate seizing new opportunities to empower even more women in the year ahead.”

Industry News

Independent Radio Reporter Joe Lindsley in Ukraine is This Week’s Guest on Harrison Podcast

Joe Lindsley, editor of UkrainianFreedomNews.com, is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” For the past two years-plus, he has been broadcasting from the city of Kyiv and other locations in Ukraine where he is covering the war for WGN, Chicago and an array of social media platforms. A broadcaster with a colorful media history, Lindsley is an alumnus of the University of Notre Dame, who began his career at the Weekly Standard magazine, and then had a tumultuous career at FOX News Channel as Roger Ailes’ protege. He was prominently featured as a character portrayed by actor Emory Cohen in the Showtime mini-series titled, “Loudest Voice.”  In early 2020, he landed in Ukraine for a speaking gig at a media conference at Ukrainian Catholic University just as the world began shutting down because of Covid. Anticipating a calm and free environment in Ukraine for weathering a pandemic, he chose to stay during the worldwide lockdowns. When Russia invaded, he committed to “staying and reporting every day until victory.” His 10-minute daily reports are heard live every weekday morning on WGN’s Bob Sirott show where they are very well-received for informational thoroughness and insight into the lives of the brave Ukrainian people. Listen to the podcast in its entirety here.

Industry News

TALKERS News Notes

Condolences to WBEN-AM, Buffalo afternoon drive host Tom Bauerle on the passing of his mother Dorothy, who died on March 6 at age 90. Bauerle had been hosting his program from his mother’s home while he served as her round-the-clock caregiver. Bauerle says his listeners may have been aware that he was working from his mother’s home, but he didn’t make a big deal out of it. He tells TALKERS, “I just very much believe that when practicable it is a child’s duty to take care of their parent instead of putting them in a nursing home, and in my case it was practicable, so I did it.”

iHeartPodcasts and “Countdown With Keith Olbermann,” will produce a live streaming edition of the program this evening after the conclusion of President Joe Biden’s State of the Union Address. The stream will move on iHeartRadio’s Twitch channel and Keith Olbermann’s YouTube channel.

Sheri Lynch’s “True Weird Stuff” podcast will focus on female subjects in recognition of Women’s History Month. Lynch says, “I’ve spent my whole life struggling to NOT talk about all the weird things that fascinate me and often make other people uncomfortable, such as reincarnation, near-death experiences, aliens, or the idea that reality is a simulation. It’s hard masking so much weird. ‘The True Weird Stuff’ podcast is where I can bring all the quirky, cryptic, creepy, odd and just plain weird together in one place and share them with my listeners.”

Industry News

JVC Expands Florida Man Radio in Orlando and Ocala

JVC Broadcasting expands its Florida Man Radio format to two FM signals – Class C2 WFYY-FM, Windermere in the Orlando market and translator W266DY at 101.1 FM in Dunnellon in the Ocalaim market (fed by WXUS-HD3). Florida Man Radio continues to air on WZLB-FM, Fort Walton Beach. The programming includes Bubba the Love Sponge in morning drive, Don Miller in middays, and Shannon Burke in afternoon drive. JVC president and CEO John Caracciolo says, “Programming like FMR is what makes terrestrial radio relevant and strong. We have to dare to be different and produce content that drives listeners to our platform and that entertains, educates and sometimes just makes us laugh out loud. The vision of a locally based talk station that isn’t afraid to confront the big topics while not taking itself too seriously, screams the mantra of JVC. We need to keep live and local radio working for our clients and listeners.”

Industry News

Nashville’s “104.5 The Zone” Renews Buck Reising Show

Nashville sports talk host Buck Reising renews his contract with Cumulus Media to continue as host of the midday program, “The Buck Reising Show,” on WGFX-FM “104.5 The Zone.” Reising also hosts an NFL podcast called “The Install Live,” with executive producer and co-host Greg Cosell, in addition toim other content he creates with the station’s partnership with A to Z Sports. Cumulus Nashville VP and market manager Allison Warren says, “In the heart of Middle Tennessee, where sports pulse through our veins, we proudly announce the contract extension for our dynamic midday host, Buck Reising. Our airwaves resonate with the thrill of victory, the agony of defeat, and the unwavering passion of fans. As the must-listen sports station, we’re more than a frequency; we’re the heartbeat of every game, every play, and every championship.” Reising comments, “I’m so grateful to ‘The Zone’ and Cumulus for believing in and investing in Lucas, Jackson, and me. We could not be happier to continue to do the show for such an incredibly supportive audience and the city that we love. We’re just getting started.”

Industry News

TALKERS News Notes

Audacy’s WRVA, Richmond adds FOX News Radio’s “The Brian Kilmeade Show” to its daily lineup airing from 10:00 am to 2:00 pm.

PodcastOne acquires the exclusive sales and distribution rights to Jackie Schimmel’s “The Bitch Bible Podcast.” PodcastOne president and co-founder Kit Gray comments, “PodcastOne is thrilled to welcome Jackie and ‘The Bitch Bible’ to the network. From our very first meeting there was an instant connection and our visions for growth were aligned, and we immediately offered Jackie equity in PodcastOne understanding the value she brings to PodcastOne and our partners. Our team at PodcastOne will provide the support needed to improve and expand the show, and we’re incredibly excited to work together to achieve and surpass our mutual goals.”

iHeartPodcasts and host and creator Emily Tisch Sussman announce that the award-winning podcast, “She Pivots,” is now a part of the iHeartPodcast Network. Sussman says, “‘She Pivots’ is changing the cultural conversation around how women talk about and think about their careers. I am excited to join forces with the No. 1 podcast publisher, iHeartPodcasts, and continue to make a show that inspires and empowers women to trust their instincts and skills. I want women to know that everything you have done has given you the toolkit you need to make your pivot. You have everything you need inside of you, and I can’t wait to showcase the stories of women who have proven just that in season three.”

Industry Views

Monday Memo: The Local Radio Advantage, Part 3

By Holland Cooke
Consultant

imIt’s not your imagination. The world has gone daffy. The USA is all-but boots-on-the-ground in rough neighborhoods around the world. Weather is getting even wackier. The next gun nut could open fire, at any moment, anywhere. 2024 campaign? It’s a long way to November. And even in this rebounding economy, supermarket prices still hit-home… if you can get there.

Here in Southern New England that could take up to an hour longer, as tens of thousands are inconvenienced every day, and will be for months – possibly two years we’re told – after an abrupt bridge closure along Interstate 195. Your daily commute is torture if you live here; and an unpleasant surprise awaits when you head to Cape Cod this summer, or if you’re just passing through this intersection where I-195 joins Maine-to-Miami I-95, the main artery through the most densely populated parts of the USA.

The good news for listeners is that serious structural defects were spotted BEFORE a deadly bridge collapse like we’ve seen in Minnesota and Pennsylvania and elsewhere in recent years. The good news for local media is that information changes throughout the day, and day-to-day, as the Department of Transportation continuously modifies lane merges and detours to cope. If you’re driving, you can’t NOT listen.

im

Presume that listeners are wondering “What NEXT???” If your station is known-for-knowing, listeners will keep coming back for more. Last week and the week before here, we demonstrated simple tweaks that make local news copy instantly more and helpful and relevant and understandable. This week: setting an expectation and delivering. Two tips:

Invite overtly. Try this imaging statement that has proven effective for setting a listening appointment to on-hour newscasts: “SO much is changing, SO quickly now. Stay close to the news.” Example: If you’re an affiliate, call it “a quick FOX News update, every half hour, throughout your busy day.” Doing so empowers the customers our local advertisers want pulling into the parking lot.

Then, make it sound different than last hour. Advance the story.

Example: news that “The New York Times is buying Wordle” broke in afternoon drive.

Next morning, same copy, word-for-word.

Better next-morning lead: “Wordle will remain free… for now.”

Avoid the listener thinking, “You already told me that,” by leading with a different aspect than last time. Every effort you make to sound fresh is well worth it.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of The Local Radio Advantage: Your 4-Week Tune-In Tune-Up,” and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

iHeartMedia Q4 2023 Revenue Down 5.25%

iHeartMedia reports its operating results for the fourth quarter of 2023 and for the full year of 2023. The company’s consolidated revenue for Q4 of 2023 was $1.06 billion, a decline of 5.25% from Q4 of 2022. The company reports net income of $13.9 million during Q4 of 2023. For the full year of 2023, revenue was $3.75 billion, a decline of 4.1% from the full year of 2022. iHeartMedia reports a net loss of $1.1 billion for the full year of 2023 compared to the net loss of $262.6 million it reported for the full year ofim 2022. iHeartMedia breaks down its operations into segments and here’s what it reports for the full year of 2023: Broadcast Radio revenue was $1.75 billion (down 7% from 2022), Networks revenue was $466 million (down 7.3%), Podcast revenue was $407.8 million (up 13.8%), and Digital (excluding Podcast) revenue was $661 million (basically flat). iHeartMedia chairman and CEO Bob Pittman states, “We’re pleased to report that our fourth quarter results were in line with our previously provided Adjusted EBITDA and Revenue guidance ranges. This quarter the Digital Audio Group achieved the highest Adjusted EBITDA and margin in its history, illustrating the success of this high growth business. We view 2024 as a recovery year in which the company returns to growth mode – we expect to see our Multiplatform Group performance improve quarter by quarter throughout the year, and we expect our Digital Audio Group, including our industry leading podcast business, to continue to grow and reinforce its leadership position in the segment.”

Industry News

Edison Research: Urban, Suburban, and Rural Listening Matters

According to data from Edison Research’s Share of Ear study, the listening habits of Americans change depending on whether they live in an urban, suburban or rural setting. Edison says, “Those who live in rural areas spend a much higher portion of their audio listening time with AM/FM radio, as compared withim those living in suburban or urban areas. Rural listeners spend 43% of their daily audio listening time with AM/FM radio and radio streams, compared with urban listeners who spend 34% of their time with AM/FM radio and radio streams. Meanwhile, Urban listeners spend over twice as much of their daily audio time with podcasts as rural listeners. Urban listeners spend 13% of their daily audio time with podcasts compared with rural listeners who spend 6% of their daily time with podcasts.” Interestingly, if you combine the AM/FM listening and podcast listening numbers for Urban, Suburban and Rural listeners, these numbers are essentially the same – between 47% and 49%. Edison notes, “It appears that the ‘time budget’ for radio and podcasting combined is consistent across locations; it is just the apportionment of that time that varies.”

Industry News

Mike Church Show Begins AM/FM Syndication

Talk media personality Mike Church – longtime host of the morning drive program on SixiusXM’s The Patriot Channel – is bringing his Internet-based talk program to terrestrial radio. Church’s company, The Crusade Radio Network,” says, “We are delighted to announce that after seven years of singularim devotion to Internet radio broadcasting, we are launching ‘The Mike Church Show’ into terrestrial radio syndication! The launch date of ‘The Mike Church Show’ will be March 1 and the show will begin its repatriation of AM/FM radio in Atlanta, Georgia’s #7 U.S. radio market on WXKG “The King”! Church adds, “We’ve always known that terrestrial radio was going to play a part in our industry leading development of Internet radio, we just didn’t know in what way. Over the last two years, that role began to materialize with the dearth of quality talk shows and the opportunities to fill that gap left by the wrecking ball that was consolidation’s march through local radio properties.” The program airs live from 7:00 am to 10:00 am ET.

Industry Views

Pending Business: Curmudgeons

By Steve Lapa
Lapcom Communications Corp
President

imAre you a sales curmudgeon? You know, that old-school, out-of-touch terrestrial radio ad sales rep who is too lazy to learn the new digital/social media sales world?

A recent survey by Borrell and Associates says most radio station managers vote for “new blood” on the sales team to offset those old-school sellers who are oversaturated and have no more room to grow. It’s the evergreen water bottle analogy. Open that off-the-shelf bottled water and just try pouring more water into that fully filled bottle. There is no more room for even another ounce. Is that you? So full of sales knowledge that there is no room to learn? Your boss thinks it’s better to hire another seller than to wait until you decide to push yourself through the comfort zone and become more productive in the digital/social media column.

The top line “hire new sellers” concept here is true. Some living history:

1. AM vs. FM. Are you old enough to remember separate AM and FM sales teams? AM radio stations were the first big income generators. When FM music stations became popular, we first sold AM/FM combo plans. Realizing FM formats were geared to a younger audience, we hired sellers who got it. Sales teams were formed to sell just the FM stations. The internal conflict was a management nightmare, yet somehow, we managed to create two separate teams. The rest is terrestrial radio sales history.

2. Cluster Sales. When the FCC allowed owners to control more than two radio stations in a market, we went through another seismic change. Sellers who sold for one, or in some cases AM/FM combo sales, were soon allowed to pitch multiple stations owned by one owner in a market. Managers were faced with a new round of consolidation conflict. If you worked with an advertiser that needed additional markets, you were able to bring outside markets with commonly owned radio stations to the mix. Somehow, we managed.

3. Digital/Social. What took so long? Today’s terrestrial radio ad seller is an important foundational component in every radio station ad sales department. Yet the ad sales and audience growth aren’t on the AM/FM or satellite band. It hasn’t been for a while. The ad demand and growth in audience and revenue is on your computer, smartphone, apps, and earbuds. Are you ready to adapt to the digital/social media demand curve? Or are you sitting in your comfortable rocking chair.

There is no doubt new sellers plugged into new media platforms will fuel the next level of audio sales growth. But before we give up on those curmudgeons on your sales team, let’s learn how they preserve the buyer-seller relationship long enough to earn the privilege of becoming “curmudgeons.”

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry Views

SABO SEZ: Award the Future

By Walter Sabo
Consultant, Sabo Media Implementers
A.K.A. Walter Sterling
Radio Host, “Sterling On Sunday”
Talk Media Network

imWhen reviewing our industry’s awards such as the Crystals or Marconis there are two categories missing. They are: “Best New” and “Best Innovation.” Imagine if winners were announced for these prizes:

“Best New Talent On Air”

“Best New Talent Off Air”

“Most Creative Sales Solution”

“Most Creative Station Promotion”

“Most Innovative DAB or Podcast Format”

“Best New Talent – Podcast”

“Best Innovation In Engineering”

Those awards aren’t fantasy, they are actual awards given annually by Australian Commercial Radio (ACRA). They are presented at a magnificent well-produced event for the entire country – attendance is SRO. The subliminal message to Australian radio personnel is powerful: Innovation is expected and rewarded. NEW is expected and rewarded – no need to wait for you to become legendary (!) to be recognized. “NEW” is a powerful reward and promise to the talent you hope will find a career in radio. Face it, our “on boarding” leaves a lot to be desired. (Hey, work in the promotion department while you live at home, and we’ll let you pick up pizza that you can share!)

The best gift the late PD Al Brady Law gave me was he greeted all new ideas with, “It might work.” Most other executives kill innovative thought with the worst question possible: “Who else is doing it?” The industry has a lame record of assessing new ideas. New ideas are systematically despised:

Bill Drake’s format was damned in jock-for-hire classifieds that warned, NO DRAKE JOCKS. Yes, dozens of stations wanted NO DRAKE JOCKS. Quickly Drake’s strategies slaughtered those stations and revolutionized music formats to this moment. Recorded music on the radio was actually thought to be illegal until WNEW-AM, New York fought that court fight in the 1940s and won. All news on WINS and WCBS certainly was not going to work after the 1960s New York newspaper strike ended. WFAN could never succeed as an all-sports station – soon after launch it became the highest biller in NYC.

When AC was launched in 1978 at the NBC FM and RKO FM stations, it had no future. FM was only for beautiful music and hard rock and besides who else is doing it?

Album rock, AOR, …why we have research to prove young people only want hits! Targeted FM talk – combining a hot format with hot talent would absolutely fail at KLSX-FM, Los Angeles and thanks to Bob Moore became the number one local biller – turn it back to the failed classic rock format please begged one research hit squad! “New Jersey 101.5” has a one million cume talking all week, playing music all weekend. Which award category suits that giant station? “Best New” would have been appreciated.

Todd Storz, the inventor of Top 40, passed away at 38 and his father who owned their stations in Miami, Omaha, and New Orleans couldn’t wait to change his Top 40 format creation to MOR when the kid died. As a result, when Todd died the stations died, too.

Innovators like Bill Drake, Jeff SmulyanAllen ShawBob McAllanAlan MasonL. David Moorhead, and Howard Stern are first ignored, then marginalized, then vilified… then hundreds fight for their credit.

The only way radio stays relevant and grows its place on the media landscape is with a constant flow of “Best New” and “Best Innovation.” That’s when younger listeners are attracted to radio – the same way they are attracted to everything – if it’s NEW. The radio you and your friends were drawn to, talked about at school, listened to constantly was saturated with new contests, new daring DJs, new promotions, new hits, new energy.

The delicious daily challenge of on-air talent and management is what can we put on the air today that has never been done before? If it’s new, even if it doesn’t work forever, generates buzz, attention, youthful audiences.  Of course, 20-year-olds will listen to radio, it’s at the end of their arm! But they are not going to salivate at the promise of “20 of your favorites from the 80s, 90s and today.” Or a national contest.

Why not test a NEW award in just one awards category? “Best Innovation in Engineering” The Marconi Award.

Walter Sabo is a leading media industry consultant and syndicated talk radio personality.  He can be emailed at Walter@Sabomedia.com. Website: www.waltersterlingshow.com

Industry News

Susan Patrick Gets 15 Months for Filing False Tax Returns

Former Patrick Communications and Legend Communications co-owner Susan Patrick has been sentenced to 15 months in prison plus one year of supervised release and must pay $3.8 million in restitution to the U.S. Treasury after being convicted of filing a false tax return. The Justice Department says, “Despite receiving the completed and accurate tax returns from the accounting firm, Patrick did notim file them with the IRS. After the IRS contacted Patrick and requested that she file the unfiled returns, Patrick lied to the IRS, claiming that her accounting firm had timely filed the returns and that she would provide copies of those returns. Patrick, however, did not provide copies of the accurate returns that had been prepared by her accounting firm. Instead, Patrick doctored the business returns, removing $10 million in gross receipts received by her brokerage firm, and altered the personal returns by removing over $9.5 million in related income that she and her husband had earned from 2012 through 2014. Patrick also falsely backdated her signature on each tax return to make it appear as if the returns had been timely signed and mailed these false documents to the IRS, hoping to evade paying the full amount of taxes she owed. In addition, Patrick did not timely file business and individual returns for 2015, which she had also hired the accounting firm to prepare, nor did she pay the tax due and owing for the individual return. In total, Patrick sought to evade more than $2.5 million in taxes.”

Industry Views

Pending Business: Q2

By Steve Lapa
Lapcom Communications Corp
President

imHave we passed the disappointment of 2023?

If ad sales at your radio station finished last year up double digits (excluding digital) please skip past the next few paragraphs. If you’re in the same boat as most radio ad sellers across the country at various levels – i.e. local, national, syndication, network – last year was a struggle.

Now then, how is Q1 shaping up?

Are you making up for lost ground, like the airline business, automotive business, restaurants or are you still pushing that boulder uphill? Here is some straight-from-the-field unfiltered feedback:

1. Valentine’s Day at most restaurants was one of the busiest on record. People at the packed-in table next to ours waited two hours after sitting to be served. So much for a 6:45 pm reservation. They got free dessert. Seriously?

2. Travel is back, make no mistake about it. Discount airfares are a thing of the past on the big-name airlines. At 6’2” I really believe my knees should not be touching the seat in front of me in comfort class on most major airlines.

3. Try negotiating a new car deal this month. No, not the incentives on the 2023 models, I’m talking 2024 in 2024. As the goodfellows said back home, fuhgeddaboudit.

There is nothing wrong with trying to make up for the lost income of the Covid years. After all, testing the pricing upside in business is the American way. We pay more, tip more, and adjust. It is the Darwin theory eating into our wallets every day. So why are most broadcast radio sales teams at all levels still throwing it against the wall to see what sticks? I see it every day in my marketing work. We have lost touch with the excitement, the “wow” factor, the customizations, the basic intangibles of selling the great talent we represent.

Let us learn from other successful businesses. Travel pitches pent-up demand, restaurants make sure you will get the special occasion marketing message no matter where you are, and the auto business, well the ships and chips are in!

What do we not understand about the current weakness in our broadcast radio sales strategy?

1. How current is your value proposition? Successful podcasters like Joe Rogan and Alex Cooper along with YouTubers, Facebook, Instagram, and all social media have changed the game-forever. How does your value proposition stand out today?

2. Talk radio will not go away. Programmers and talent will learn what they need to adjust to refocus one of the great radio formats ever created since someone said, “Let’s play the top 40 songs over and over.”

3. Let us start re-thinking what broadcast radio sellers need to prioritize to make a difference-today.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry Views

Monday Memo: The Local Radio Advantage

By Holland Cooke
Consultant

imIf you’re a news/talk station, don’t assume that you own “news radio” in your market. Imaging is important, but it merely talks-the-talk. You walk-the-walk with local news copy that delivers what solid commercial copy does: benefits. Just doing local news makes you special. But do listeners simply hear a station voice… reading something? Are you merely… accurate? Or do you deliver “take-home pay,” unwrapping the story to tell the listener something useful?

In many homes, there are now fewer radios than smart speakers. And nobody has ever said: “Alexa, please play six commercials.” But she can play millions of songs. So do streams and YouTube.

What can make a music station different from all those other audio choices is the way you help folks cope, how relevant and empathetic you are, how you sound like you have-their-back as day-to-day news has them wondering “What NEXT?”

And boosting tune-in exposes your advertisers better. So, Time Spent Listening is still the ballgame. Specifically, you need to add occasions of tune-in, and this week’s column begins a three-part series of news copy coaching tips that can help bring listeners back more often.

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Simply rewriting source material can make a huge difference. Press releases torture the ear. They’re formal, and prone to jargon and spin (especially from politicians). When they’re from the police, they’re written in cop-speak. And most press releases are written inside-out, emphasizing a process, rather than the consequence to listeners.

Process example: “At Thursday’s work session of the Springfield City Council, a decision was made to move forward with Community Days this year. The annual Community Days celebration is scheduled for June 16 and 17th. Council members made sure the Community Days funds will be handled by an independent accountant. Councilwoman Sharon Grant said…”

Re-write to lead with consequence: “The annual Springfield Community Days celebration will be June 16th and 17th. After last year’s controversy, Council members made sure the Community Days funds will be handled by an independent accountant. At Thursday’s session, Councilwoman Sharon Grant said…”

That simple tweak is well-worth the minimal effort. Listeners are mentally busy. Remove “Styrofoam words.”  Example: “State Police say they are investigating a possible case of child endangerment after a seven-month-old child was treated for severe injuries.”

Simply delete “say they.”

Next week: Ripped from the headlines… 

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of The Local Radio Advantage: Your 4-Week Tune-In Tune-Up,” and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

Top News/Talk Media Stories Over the Weekend

The presidential race and questions about President Joe Biden’s age and his fitness; the legal battles facing former President Donald Trump and the Fani Willis misconduct hearings; the U.S. migrant crisis; Russia takes the Ukrainian city of Avdiivka and the death of Vladimir Putin critic Alexei Navalny; the Israel-Hamas war and the International Court of Justice hears arguments over Israel’s occupation of territory claimed by Palestinians; FBI warnings about Chinese hackers targeting U.S. infrastructure; and the report of Russia’s planned space-based nuclear weapons were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS magazine.