Industry News

Phil Hendrie Documentary Now Streaming

A new video documentary of radio maverick Phil Hendrie is currently streaming on Amazon Prime andim other platforms. Titled, Hendrie, and produced by Freestyle Digital Media and directed by Patrick Reynolds, the film features people like Hendrie’s one-time program director David Hall as well as comedians and Hollywood figures talking about the unique radio program Hendrie launched in 1990 in which he held kooky conversations with offbeat characters – all played by Hendrie himself – in real time. Hendrie tells KCAL-TV, “It was completely original… and it satirized something that I thought needed satirizing – talk radio.” See the trailer here.

Industry News

Round Three of February PPMs Released

imThe third of four rounds of ratings data from Nielsen Audio’s February 2024 PPM survey has been released for 12 markets including Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus. The survey period covered February 1 – 28. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Portland, Alpha Media’s news/talk KXL-FM slips one-tenth to finish with a 6.9 share (6+, weekly AHQ share) but remains ranked #2 in the market, while iHeartMedia’s news/talk KEX-AM adds three-tenths for a 1.5 share finish good for the #21 rank. In San Antonio, iHeartMedia’s news/talk WOAI sheds three-tenths to finish with a 2.7 share and falls one spot to the #14 rank, while Alpha Media’s news/talk KTSA is steady at a 2.3 share but rises two spots to the #16 rank. In Salt Lake City, Bonneville’s news/talk KSL-AM/FM rises nine-tenths for a 6.4 share finish but remains ranked #2, while iHeartMedia’s KNRS-AM/FM dips four-tenths to a 3.1 share but stays put at the #13 rank. See Mike Kinosian’s complete Ratings Takeaways from this group of markets here.

Industry News

Edison Research: Which Podcasts Women Listen To

Based on data from Edison Research’s Q4 2023 Share of Ear study, the podcast most listened to by women (13+) is audiochuck’s “Crime Junkie,” hosted by Ashley Flowers and Brit Prawat. Edison notes, “Podcasts with women hosts take five of the top 10 spots, including “Crime Junkie,” “The Daily”im with Michael Barbaro and Sabrina Tavernise (#4), “Call Her Daddy” with Alex Cooper (#5), “Morbid” with Alaina Urquhart and Ash Kelley (#7), and “My Favorite Murder” with Karen Kilgariff and Georgia Hardstark (#8). And Dateline NBC’s (#3) 20-year veteran Andrea Canning is part of the team of correspondents on the true crime pod.” However, women to listen to male-hosted shows as the study reveals “The Joe Rogan Experience” was #2 on the most recent chart. “New Heights with Jason and Travis Kelce” was #6 on the chart and was lifted to this “new height” by the obvious Taylor Swift connection.

Industry News

NAB Names Sibori Senior Director of Communications

The National Association of Broadcasters announces that Gabriela Sibori joins the organization as senior director of communications on the NAB Public Affairs team. Sibori, who most recently served as aim senior adviser at the U.S. Department of Health and Human Services, will serve as a spokesperson for the association and will help develop and execute messaging strategies to advance broadcasters’ policy agenda before Congress and the Federal Communications Commission. NAB EVP, public affairs and chief of staff Michelle Lehman says, “Gaby is a seasoned policy communicator whose years of government service have equipped her with a profound understanding of effective and strategic communications. Broadcasters will benefit from Gaby’s deep expertise in shaping messaging on the most important issues facing our industry, and we are thrilled to have her on the team.”

Industry News

Yesterday’s (3/20) Top News/Talk Media Stories

The presidential race; former President Donald Trump’s legal battles and his bond problem; the economy, including the record high financial markets and the Fed keeps interest rates on hold; the Israel-Hamas war and Secretary of State Anthony Blinken in Egypt for ceasefire talks; the $1.2 trillion funding package to keep the federal government operating; the U.S. migrant crisis; California passes Proposition 1 to tackle homelessness; the U.S. conducts tests on hypersonic missiles; the clashes between violent gangs and civilians in Haiti were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Ratings Takeaways

February 2024 PPM Ratings Takeaways – Part Three

imFebruary 2024 PPM Data – Information for the February 2024 ratings period (February 1 – February 28) has been released for Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus.

The only requirement for a spoken-word station to be included here is that they be a Nielsen Audio subscriber – there are no share or rank thresholds.

NBA and NHL team names of corresponding spoken-word flagship(s) are bolded.

DNA – DNA = Did Not Appear – Does Not Appear

Comparisons are January 2024 – February 2024 (6+).

PORTLAND

News/Talk

KXL 7.0 – 6.9, #2 – #2

KEX 1.2 – 1.5, #22 – #21

KUFO .5 – .8, #26 – #24

KPAM .1 – .1, #32 – #34

News

None

Sports Talk

KFXX 1.6 – 1.6, #19 – #20

KXTG 1.9 – 1.2, #18 – #22

KPOJ .6 – .6, #25 – #26 (Trailblazers)

KMTT .1 – .1, #32 – #34

KFXX Stream  .1 – DNA, #32 – DNA

Public Radio News/Talk

KOPB 6.0 – 5.1, #4 – #4

KOPB Stream  1.2 – 1.0, #22 – #23

CHARLOTTE

News/Talk

WBT-AM 4.3– 4.6, #10 – #8

News

WRFX-HD2 DNA – DNA, DNA – DNA

Sports Talk

WFNZ-FM 3.3 – 3.4, #13 – #14 (Hornets)

WSOC-HD3 DNA – DNA, DNA – DNA

Public Radio News/Talk

WFAE 5.7 – 4.9, #5 – #6

WNSC 1.2 – .8, #18 – #18

WFAE-HD3 DNA – DNA, DNA – DNA

SAN ANTONIO

News/Talk

WOAI 3.0– 2.7, #13 – #14 (Spurs)

KTSA 2.3 – 2.3, #18 – #16

News

None

Sports Talk

KTFM 1.5 – .9, #21 – #25

KTKR .8 – .5, #26 – #30

KZDC .3 – .3, #35 – #33

Public Radio News/Talk

KSTX 2.9 – 2.3, #14 – #16 

SACRAMENTO

News/Talk

KFBK-AM 7.6 – 7.3 #3 – #3

KSTE-AM 3.5 – 2.9, #9 – #12

News

None

Sports Talk

KHTK 1.9 – 1.4, #18 – #18 (Kings)

KIFM .9 – .9, #25 – #23

KIFM Stream  DNA – DNA, DNA – DNA 

Public Radio News/Talk

KXJZ 2.8 – 2.8, #14 – #13

KQEI .3 – .3, #28 – #27

KQED .3 – .1, #28 – #29

KUOP DNA – DNA, DNA – DNA

PITTSBURGH

News/Talk

KDKA-AM 4.3 – 4.5, #9 – #9

KDKA-AM Stream  .4 – .3, #21 – #23

News

None

Sports Talk

KDKA-FM 8.3 – 7.6, #3 – #3

KDKA-FM Stream  .4 – .6, #21 – #19

WBGG DNA – DNA, DNA – DNA

Public Radio News/Talk

WESA 5.5 – 5.2, #6 – #8

SALT LAKE CITY

News/Talk

KSL-AM 5.5 – 6.4, #3 – #3

KNRS-FM 3.5 – 3.1, #13 – #13

KKAT DNA – DNA, DNA – DNA

News

None

Sports Talk

KALL .8 – .8, #24 – #23

KZNS-FM .7 – .7, #25 – #24 (Utah Jazz)

KZNS-AM .4 – .1, #27 – #28 (Utah Jazz)

KZNS-AM Stream  .1 – .1, #28 – #28 (Utah Jazz)

KZNS-FM Stream  DNA – DNA, DNA – DNA (Utah Jazz)

KOVO DNA – DNA, DNA – DNA

Public Radio News/Talk

KUER 3.6 – 2.8, #11 – #15

KBYU-HD2 Stream  .1 – .3, #28 – #27

KUMT DNA – DNA, DNA – DNA    

LAS VEGAS

News/Talk

KMXB-HD3 .8 – .9, #28 – #26

KXNT .3 – .6, #32 – #29

KXNT Stream .1 – .1, #35 – #36

KMZQ .1 – DNA, #35 – DNA

News

None

Sports Talk

KWWN .9 – .6, #26 – #29

KKGK .5 – .3, #29 – #32 (Golden Knights)

KRLV .3 – .2, #32 – #34

KENO .1 – DNA, #35 – DNA

Public Radio News/Talk

KNPR 1.4 – 1.6, #24 – #22

ORLANDO

News/Talk

WTKS 4.3 – 5.0, #10 – #7

WDBO 3.5 – 3.1, #13 – #13

WFLF .6 – .8, #21 – #19

WFYY-HD3 DNA – .3, DNA – #24

News

None

Sports Talk

WYGM 1.0 – .8, #19 – #19 (Magic)

WOCL-HD2 DNA – DNA, DNA – DNA

Public Radio News/Talk

WMFE 3.4 – 2.4, #14 – #14

CINCINNATI

News/Talk

WLW 12.1 – 10.2, #1 – #2

WKRC 6.1 – 6.1, #5 – #5

News

None

Sports Talk

WCKY 1.5 – 1.1, #18 – #19

WSAI .7 – .6, #21 – #21

Public Radio News/Talk

WVXU 3.8 – 3.1, #8 – #10   

Note: News/talk WLW’s -1.9 (12.1 – 10.2) represents Cincinnati’s largest (6+) January 2024 – February 2024 decrease.

CLEVELAND

News/Talk

WTAM 5.6 – 5.8, #10 – #9 (Cavaliers)

News

WMMS-HD2 DNA – DNA, DNA – DNA

Sports Talk

WKRK 5.9 – 3.7, #8 – #11

WKRK Stream .9 – .4, #19 – #21

WARF .2 – .2, #22 – #22

Public Radio News/Talk

WKSU 6.1 – 6.4, #7 – #6

WKSU-HD4 DNA – DNA, DNA – DNA   

Note: Sports/talk WKRK’s -2.2 (5.9 – 3.7) is the largest (6+) January 2024 – February 2024 decrease by any station in these 12 PPM-markets.

KANSAS CITY

News/Talk

KMBZ-FM 5.0 – 4.4, #4 – #6

KCMO-AM 2.2 – 2.3, #15 – #14

KMBZ-AM 1.7 – 1.8, #17 – #17

KMBZ-FM Stream 1.0 – .8, #21 – #22

KCMO-AM Stream DNA – DNA, DNA – DNA

KMBZ-FM HD2 DNA – DNA, DNA – DNA

News

None

Sports Talk

KCSP 3.1 – 3.0, #14 – #12

KCSP Stream  .2 – .3, #27 – #25

KWOD .1 – .1, #29 – #28

Public Radio News/Talk

KCUR 3.2 – 2.9, #12 – #13

KANU-HD2 DNA – DNA, DNA – DNA

COLUMBUS

News/Talk

WTVN 5.2 – 5.3, #7 – #7    

News

WYTS DNA – DNA, DNA – DNA

Sports Talk

WBNS-FM 7.8 – 7.2, #2 – #2 (Blue Jackets)

WBNS-AM .3 – .3, #21 #21 (Blue Jackets)

WMNI .1 – .1, #22 – #22

WBNS-FM HD2 DNA – DNA, DNA – DNA

Public Radio News/Talk

WOSU 4.7 – 5.6, #8 – #6

Up next: February 2024 overviews for Austin; Raleigh; Indianapolis; Milwaukee; Nashville; Providence; Norfolk; Jacksonville; West Palm Beach; Greensboro; Memphis; and Hartford.

Reach Mike Kinosian at: Mike.Kinosian@gmail.com

Industry News

Marc Ryan Joins “97.1 The Ticket” in Detroit

Sports media personality Marc Ryan moves from Audacy’s Greenville-Spartanburg, South Carolina sports talker WYRD-AM/W249DL/W246CV “The Fan Upstate” where he hosted “Offsides with Marcim Ryan,” to the company’s sports talk WXYT-FM, Detroit “97.1 The Ticket.” In Detroit, Ryan will serve as network pregame, postgame and weekday fill-in host, beginning April 1. Ryan comments, “I’ve carried around a post-it note for 14 years with three sports stations written on it, including ‘97.1 The Ticket.’ My longterm goal was to get a full-time job at one of them. I am so excited to join one of the best media teams in the country as I unlock this long-awaited achievement.”

Industry News

Audacy Names Hartman to Lead Memphis Stations

Sales and management pro Nichole Hartman is named market manager for Audacy’s Memphis station group that includes sports talk WMFS-AM/FM, sports betting WMC-AM “The Bet 790,” and two musicim outlets. Hartman currently serves in the same role for the company’s Chattanooga stations, a position she will continue to hold. In Memphis, Hartman succeeds Dan Barron, who was recently named SVP and market manager in New Orleans. Audacy regional president Claudia Menegus comments, “Memphis and Chattanooga are lucky to have Nichole’s leadership as a vital building block to local market success. She continues on a path of consistent career growth and will elevate our Memphis market by delivering exceptional performance for our team, partners, and audiences.”

Industry News

Round Two of February PPMs Released

imThe second of four rounds of ratings data from Nielsen Audio’s February 2024 PPM survey has been released for 12 markets including Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis. The survey covered February 1 – 28. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways for this group of markets. In Washington, Cumulus Media’s news/talk WMAL-FM is steady at a 4.5 share (6+, weekly AQH share) and remains ranked #7, while Hubbard Broadcasting’s all-news WTOP-FM, sheds seven-tenths for a 7.6 share but stays ranked #2 in the market. In Boston, iHeartMedia’s news/talk WRKO adds four-tenths to finish with a 3.2 share that lifts it to the #13 rank, while sister all-news WBZ-FM rises three-tenths for a 4.9 share but remains ranked #6. In Detroit, Cumulus Media’s news/talk WJR tacks on four-tenths to finish the survey with a 2.5 share and moves up to the #14 rank, while Audacy’s all-news WWJ loses three-tenths, wrapping the survey with a 5.3 share and falling one spot to the #9 rank. See Mike Kinosian’s complete Ratings Takeaways from this group of markets here.

Industry News

WLS-AM, Chicago’s Steve Cochran Lands Sosa Interview

im

WLS-AM, Chicago morning drive host Steve Cochran (left) interviewed former Chicago Cubs star Sammy Sosa (center) on March 15 as the controversial former ballplayer returned to the Windy City. Sosa left Chicago and the Cubs after the 2004 season and, in 2009, it was revealed that Sosa was among MLB players found to have tested positive for PEDs in 2003 in baseball’s steroids scandal. Last Friday, fans were treated to Sosa’s first interview with Chicago media in many years. WLS allowed local TV cameras into Cumulus Chicago studios to capture Sosa’s return to Chicago media. Also pictured here is Cochran’s co-host Andrea Darlas (right). See the interview here.

Industry News

FOX News Digital Beats CNN.com in Multiplatform Unique Visitors

FOX News Digital finished February leading CNN.com with total digital multiplatform unique visitors for the first time ever, according to Comscore. FOX News Digital had 115.4 million (up 18% over last year)im unique visitors and CNN.com had 110.9 million (down 6% from last year). FOX News Digital has led CNN.com and NYTimes.com in multiplatform total views and multiplatform total minutes in recent years but CNN.com relinquishes the lead in multiplatform unique visitors (similar to radio’s cume) for the first time since Comscore has been reporting digital ratings.

Industry News

Hillsdale College Student Wins Best Documentary from IBS

im

Pictured above is Hillsdale College student Thérèse Boudreaux (’24) who won first place for Best Documentary at this year’s Intercollegiate Broadcasting System Awards presented at the organization’s conference hosted in New York City. Boudreaux’s entry was PFAS: Forever Chemicals,” and this award marks WRFH/Radio Free Hillsdale 101.7 FM’s eighth national first-place award from the Intercollegiate Broadcasting System. WRFH general manager Scot Bertram states, “Our students produce impressive content, and once again their hard work has been recognized. Our students have a passion for audio and storytelling. They’ve dedicated themselves to creating high-quality programming and that effort is reflected in their accomplishments.”

Industry News

TALKERS News Notes

The NAB launches the 2024 Election Toolkit – an online resource that provides local television and radio broadcasters with tips and resources to combat misinformation, drive get-out-the-vote efforts and cover local, state and federal elections. NAB president and CEO Curtis LeGeyt states, “Research suggests only about a third of Americans believe the upcoming 2024 election will be both honest and open, and nearly two-thirds believe that disinformation will influence the outcome. Broadcasters’ trusted local journalism combats the overwhelming tide of misinformation and disinformation online, making our role in providing accurate information this election season more important than ever.” Check it out here.

Former President Donald Trump sat down for a wide-ranging interview with WABC, New York’s Sid Rosenberg, on the “Sid and Friends in the Morning” program. Trump talked about his stance on abortion, the war in Gaza and his bid to win the White House this November.

Cumulus Media and MLB’s Los Angeles Dodgers agree to renew their partnership to air Dodgers games on KYVB, Oxnard-Ventura.

Cumulus Media’s Westwood One is the official network audio broadcast partner of the NCAA, and will once again be home to every game in the NCAA Division I Men’s Basketball Tournament. Westwood One will present each game through the National Championship on April 8.

Industry News

Yesterday’s (3/19) Top News/Talk Media Stories

The presidential race and Tuesday’s primary elections; the legal back-and-forth over Texas’ migrant apprehension law; former President Donald Trump’s legal battles and his efforts to post bond in the E. Jean Carroll judgement; Congressional leaders announce deal to fund the government through the end of the fiscal year; the Israel-Hamas war and the humanitarian crisis in Gaza; federal law enforcement’s warning about cyberattacks on U.S. water systems; Alabama legislators pass anti-DEI policy; and the lawlessness in Haiti were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Ratings Takeaways

February 2024 PPM Ratings – Part Two

imFebruary 2024 PPM Data – Information for the February 2024 ratings period (February 1 – February 28) has been released for: Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis.

The only requirement for a spoken-word station to be included below is that they be a Nielsen Audiosubscriber – there are no share or rank thresholds.

NBA and NHL team names of corresponding spoken-word flagship(s) are bolded.

DNA – DNA = Did Not Appear – Does Not Appear

Comparisons are January 2024 – February 2024 (6+). 

WASHINGTON, DC

News/Talk

WMAL 4.5 – 4.5, #7 – #7

WFED .1 – .1, #29 – #30 (Capitals)

News

WTOP & WTLP 8.3 – 7.6, #2 – #2

WDCH .6 – .7, #23 – #22

WDCH Stream DNA – DNA, DNA – DNA

Sports Talk

WJFK-FM 2.8 – 2.3, #15 – #16 (Capitals)

WJFK-FM Stream 1.0 – .8, #20 – #21 (Capitals)

WTEM .4 – .4, #25 – #24 (Wizards)

WTEM Stream .3 – .3, #26 – #27 (Wizards)

WJFK-AM .1 – DNA, #29 – DNA (Capitals)

WSBN .1 – .1, #29 – #30

Public Radio News/Talk

WAMU 12.7 – 13.0, 28th month in succession at #1 

Note: News WTOP & WTLP’s -.7 (8.3- 7.6) represents Washington, DC’s largest (6+) January 2024 – February 2024 decrease. 

BOSTON

News/Talk

WRKO 2.8 – 3.2, #15 – #13

WXKS-AM .7 – .8, #23 – #23

News

News – Talk WBZ-AM 4.6 – 4.9, #6 – #6

Business news WRCA .1 – .2, #28 – #26

Sports Talk

WBZ-FM 11.2 – 9.1, second straight month at #1 (Celtics, Bruins)

WEEI-FM 3.9 – 3.3, #11 – #12

WEEI-AM DNA – .1, DNA – #30

WEEI-FM Stream DNA – DNA, DNA – DNA

Public Radio News/Talk

WBUR 6.0 – 6.1, #3 – #3

WGBH 4.2 – 4.6, #9 – #8

Note: Sports talk WBZ-FM’s -2.1 (11.2- 9.1) represents Boston’s largest (6+) January 2024 – February 2024 decrease.

MIAMI

News/Talk

WIOD 1.4 – 1.2, #23 – #25

News

None

Sports Talk

WQAM 1.2 – 1.2, #25 – #25 (Heat, Florida Panthers)

WINZ .5 – .6, #27 – #28

WMEN .2 – .1, #33 – #36

WQAM Stream .1 – .1, #36 – #36 (Heat, Florida Panthers)

WSFS-HD2 DNA – DNA, DNA – DNA

WAXY DNA – DNA, DNA – DNA

Public Radio News/Talk

WLRN 4.1 – 5.1, #6 – #5

WLRN-HD2 DNA – .1, DNA – #36    

Note: Public radio news/talk WLRN’s +1.0 (4.1- 5.1) represents Miami’s largest (6+) January 2024 – February 2024 increase.

SEATTLE

News/Talk

KIRO-FM 4.2 – 4.1, #7 – #10

KTTH 1.9 – 1.6, #21 – #22

KVI 1.3 – 1.0, #24  – #24

KPTR DNA – .1, DNA – #28

News

KNWN-AM & KNWN-FM 2.6 – 2.5, #19 – #17

KHHO DNA – DNA, DNA – DNA

Sports Talk

KJR-FM 4.2 – 2.4, #7 – #18 (Kraken)

KIRO-AM 3.3 – 2.3, #14 – #19

KJR-AM .8 – .7, #25 – #26

Public Radio News/Talk

KUOW 6.9 – 7.2, #2 – #1

KSWS DNA – .1, DNA – #28

Note: Sports talk KJR-FM’s -1.8 (4.2- 2.4) represents Seattle’s largest (6+) January 2024 – February 2024 decrease. 

DETROIT

News/Talk

WJR 2.1 – 2.5, #16 – #14

WFDF .5 – .6, #23 – #22

WJR Stream .1 – .1, #29 – #29

News

WWJ 5.6 – 5.3, #8 – #9 (Pistons)

WWJ Stream .4 – .4, #24 – #25 (Pistons)

WDFN .1 – .1, #29 – #29

Sports Talk

WXYT-FM 9.8 – 7.1, #1 – #3 (Pistons, Red Wings)

WXYT-FM Stream 1.8 – 1.1, #17 – #21 (Pistons, Red Wings)

WXYT-AM .3 – .2, #28 – #28

WXYT-AM Stream DNA – DNA, DNA – DNA

Public Radio News/Talk

WDET 1.6 – 1.8, #19 – #18

WUOM 1.1 – 1.2, #21 – #20 

Note: Sports talk WXYT-FM’s -2.7 (9.8- 7.1) is the largest (6+) January 2024 – February 2024 decreaseby any station in the 24 PPM-markets analyzed thus far.

PHOENIX

News/Talk

KFYI 3.1 – 3.5, #10 – #9

KTAR-FM 2.6 – 2.7, #14 – #12 (Suns)

News

None

Sports Talk

KMVP-FM 1.9 – 2.2, #20 – #18 (Suns, Arizona Coyotes)

KGME .1 – .1, #31 – #34

KTAR-AM .1 – .1, #31 – #34 (Suns, Arizona Coyotes)

KDUS .1 – DNA, #31 – DNA

KTAR-AM Stream DNA – DNA, DNA – DNA (Suns, Arizona Coyotes)

KTAR-FM HD2 DNA – DNA, DNA – DNA

Public Radio News/Talk

KJZZ 3.0 – 2.3, #11 – #15

MINNEAPOLIS

News/Talk

WCCO 4.7 – 4.7, #10 – #8 (Minnesota Timberwolves)

KTMY 2.9 – 3.0, #14 – #14

KTLK-AM 1.8 – 2.2, #19 – #15

WCCO Stream .1 – .3, #31 – #29 (Minnesota Timberwolves)

News

KQQL-HD2 .1 – .1, #31 – #31

Sports Talk

KFXN 7.5 – 7.1, #2 – #3 (Minnesota Wild)

KQQL-HD3 .2 – .1, #27 – #31

KSTP-AM .1 – .1, #31 – #31

Public Radio News/Talk

KNOW 6.6 – 7.4, #4 – #2

KNOW Stream .8 – .7, #23 – #23

SAN DIEGO 

News/Talk

KOGO 4.9 – 4.6, #5 – #7

KLSD .4 – .5, #25 – #25

News

None

Sports Talk

KWFN 3.9 – 3.0, #10 – #16

KGB-AM .8 – .8, #21 – #21

KWFN Stream DNA – DNA, DNA – DNA

Public Radio News/Talk

KPBS 6.2 – 7.3, #2 – #1 

Note: Sports talk KWFN’s -.9 (3.9- 3.0) represents San Diego’s largest (6+) January 2024 – February 2024 decrease.

TAMPA

News/Talk

WHPT 5.3 – 4.9, #3 – #6 (Lightning)

WFLA 4.1 – 4.2, #11 – #10

News

Business news WHNZ .1 – .2, #34 – #28

Sports Talk

WDAE 2.1– 1.7, #17 – #18

Public Radio News/Talk

WUSF 2.3 – 1.9, #16 – #16

WMNF-HD3 Stream .4 – .2, #26 – #28

WUSF Stream DNA – DNA, DNA – DNA

DENVER 

News/Talk

KOA 3.0 – 2.6, #14 – #17

KDFD 1.4 – 1.4, #22 – #22

KHOW 1.4 – 1.2, #22 – #24

News

None

Sports Talk

KKFN 4.0 – 3.7, #10 – #10

KKSE-FM 3.0 – 2.2, #14 – #18 (Nuggets, Colorado Avalanche)

KAMP .1 – .1, #35 – #36

KEPN DNA – DNA, DNA – DNA

KKSE-AM DNA – DNA, DNA – DNA

Public Radio News/Talk

KCFR 4.5 – 3.7, #7 – #10

KUNC 1.0 – 1.1, #25 – #27

BALTIMORE

News/Talk

WBAL 4.3 – 3.3, #9 – #10

WCBM 1.9 – 2.0, #15 – #14

News

WTOP & WTLP  1.4 – 1.3,  #17 – #18

WDCH  .9 – .6,  #19 – #20

WQLL DNA – DNA, DNA – DNA

Sports Talk

WJZ-FM 4.8 – 3.1, #6 – #12

WJZ-FM Stream DNA – DNA, DNA – DNA

WJZ-AM DNA – DNA, DNA – DNA

Public Radio News/Talk

WYPR 3.4 – 3.2, #12 – #11

WYPR HD2 Stream DNA – .3, DNA – #26 

Note: Sports talk WJZ-FM’s -1.7 (4.8- 3.1) represents Baltimore’s largest (6+) January 2024 – February 2024 decrease.

ST. LOUIS

News/Talk

KMOX 3.7 – 2.8, #13 – #14

KFTK 2.2 – 2.1, #15 – #17

KTLK-FM 1.3 – 1.1, #18 – #18

KMOX Stream .4 – .2, #23 – #24

KFTK Stream .2 – .2, #28 – #24

News

KATZ-FM HD2 .3 – .2, #25 – #24

Sports Talk

WXOS 5.7 – 5.0, #7 – #9 (Blues)

Public Radio News/Talk

KWMU 5.1 – 4.9, #9 – #10

Up next: February 2024 overviews for Portland; Charlotte; San Antonio; Sacramento; Pittsburgh; Salt Lake City; Las Vegas; Orlando; Cincinnati; Cleveland; Kansas City; and Columbus.

Reach Mike Kinosian at: Mike.Kinosian@gmail.com. 

Industry Views

Sabo Sez: Five Predictions

By Walter Sabo
Consultant, Sabo Media Implementers
A.K.A. Walter Sterling
Radio Host, “Sterling On Sunday”
Talk Media Network

im1. Financial solvency laws. Consolidation is not the problem; it actually saved the radio industry. The problem is the 1986 rule change that dropped financial solvency requirements for station ownership. Prior to 1986, stations could not be purchased with debt. A potential owner had to prove that they could meet the expenses of a station through the duration of its license. Once the financial efficacy rule was dropped and stations could be purchased with debt, the industry was financially decimated. Prediction: Financial solvency laws will be re-instated.

2. Ratings change. Ratings giant Nielsen will change its system of measurement of audio. The PPM was created over 20 years ago by a company that no longer exists. For a station to earn proper audience levels, Nielsen must measure all audio distribution platforms including radio sets, in car, cell phone streaming, computer streaming, satellite, public address systems and ear pods and whatever comes next. Now you choose one – over the air or the stream. This will change or more companies will follow the recent lead of Good Karma Brands radio which just cancelled Nielsen.

3. New leadership. Who’s in charge? Most radio companies are run by very sharp and very senior CEOs and Boards. The Boca effect — I don’t want trouble, just get me to my retirement and condo on Boca. The primary reason FM grew from 10% household usage in 1968 to 60% in 1981 was the “kids” were put in charge – and caused “trouble.” Allen Shaw at ABC FM, Walter Sabo at NBC FM (forgive me), Jerry Lyman at RKO FM and the sons and daughters of the owners of thriving AMs paired with orphaned FMs (think Beau Woods at WEBN, Cincinnati and Bart McClendon in Dallas) were given free range to create and implement brand new formats. While the AM management played golf, those 20-somethings aired daring, new, shocking, amazing radio that drew listeners to FM. No, not stereo or low commercials, it was the FM package of subversiveness. For radio to level up and serve the joy of an audience born with iPhones in their cribs, it will be led by today’s 20-somethings without suffering interference by bosses sharing really interesting stories about their time at CBGBs.  The essential leadership will come from younger programmers and executives who have only known a world with online video stars, a thousand cable channels, and on-demand video and audio entertainment.

4. New sales paradigm. Digital entertainment companies – audio and video – are fueled by stupid money. Venture capitalists launch new businesses with the goal of claiming a stake and then selling the business for their ROI. VCs have no interest in operating profit. Really. That means start-up media companies pay much more for sales executives than radio companies. Start-ups are shinier goals than radio stations to a media advertising seller. There will be a revolution in the way salespeople are identified, recruited, managed, and paid or the decline in radio revenue will accelerate.

5. Renovated voice tracking. Voice tracking is not horrible, it’s an opportunity that has not been realized. Today voice tracking is a poor imitation of being live – without benefits. No time, temp, urgent news. Here’s the miss: Every station has a stunning, amazing production library. Don’t have one? Swipe from YouTube. Rather than pretending to be live, admit to being recorded. Use that production freedom to produce. Tap the production library to create a running drama, comedy, mood, listening environment. Make the show between the songs to be as compelling as Taylor Swift. That’s the future of music radio.

Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers. HITVIEWS clients included Pepsi, FOX TV, Timberland, Microsoft, and CBS Television. He can be reached at walter@sabomedia.com www.waltersterlingshow.com

Industry News

Audacy Names New Afternoon Show at “The Fan Upstate”

Starting next Monday (3/25), “WIRE 2 WIRE,” starring Greg “Diesel” Abee (left)and Cole Bryson (right), fills the afternoon drive daypart on Audacy sports talk outlet WYRD-AM/W249DL/W246CV,im Greenville-Spartanburg, South Carolina “The Fan Upstate.” The program takes over for “Offsides with Marc Ryan,” as Ryan moves to the company’s WXYT-FM, Detroit “97.1 The Ticket.” Audacy Greenville-Spartanburg SVP and market manager Steve Sinicropi states, “‘WIRE 2 WIRE’ allows us to elevate Diesel, who has worked alongside Marc for years, and Cole, who has done a great job with every sports assignment we’ve given him. ‘WIRE 2 WIRE’ will be a live, local sports show with knowledgeable, well-known local talent, and I know sports fans will love it.”

Industry News

Round One of February PPMs Released

imThe first of four rounds of ratings data from Nielsen Audio’s February PPM survey has been released for 12 markets including New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island), Riverside-San Bernardino-Ontario, San Jose, and Middlesex-Somerset-Union (New Jersey). The February survey covered February 1 – 28. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In New York, Red Apple Media’s news/talk WABC adds three-tenths to finish the survey with a 3.8 share (6+, weekly AQH share) but remains ranked #11, while iHeartMedia’s news/talk WOR loses one-tenth for a 1.6 share finish and falls to the #20 rank. In Chicago, Nexstar Media Group’s news/talk WGN tacks on four-tenths to finish with a 3.5 share that lifts it to the #8 rank, while Cumulus Media’s news/talk WLS-AM adds two-tenths for a 2.0 share finish and remains ranked #18. Audacy’s crosstown all-news WBBM-AM/WCFS-FM fell eight-tenths to a 5.4 share but only regressed one spot to the #3 rank. See Mike Kinosian’s complete Ratings Takeaways from this group of markets here.

Industry News

BMI Pays Tribute to Erica Farber

im

Erica Farber, the retiring CEO of the Radio Advertising Bureau, is pictured above (right) receiving a BMI gold record from the performing rights organization in appreciation of the support she’s provided BMI’s songwriters and publishers over the years. Presenting the record to Farber is BMI VP of industry relations Dan Spears (left). The inscription reads: “Congratulations on your retirement, Erica! BMI celebrates your 12 years of service leading the RAB and 52 years serving the broadcasting industry. Thank you for many years of friendship and for your continuous support of BMI songwriters and publishers. You will be greatly missed. Your BMI Family”

Industry News

Veritonic Integrates with Adjust

Audio research and analytics platform Veritonic announces an integration with leading measurement and analytics company Adjust. Through this integration, Veritonic’s premier audio attribution solution will receive automated data about in-app conversion actions on mobile devices including installs, purchases,im subscriptions, and more. Veritonic CEO Scott Simonelli comments, “We take pride in our collaborations with visionary leaders, amplifying the impact of our solutions and elevating the value delivered to our clients. This seamless integration empowers us to furnish our clients with even more comprehensive, insightful, and actionable data. It equips them to finely tune their audio campaigns, ensuring optimal results while instilling confidence in the allocation of their advertising budget across channels.”

Industry News

Mike Gallagher First in Line to Vote Today!

Salem Radio Network nationally syndicated talk host Mike Gallagher is pictured here after casting hisim votes in Florida’s primary elections today (3/19). Gallagher was first in line this morning and posted this picture on “X” (formerly Twitter) as he left the polling place, and it received more than 15,000 views in the first 30 minutes. Gallagher adds, “In Chicago, most voters will view it twice. Or more.”

Industry News

Yesterday’s (3/18) Top News/Talk Media Stories

The presidential race and today’s primary elections; former President Donald Trump’s legal battles and bond problem; the U.S. migrant crisis and the Supreme Court’s blocking of Texas’ border policy allowing state officials to detain suspected illegals; the Fani Willis disqualification case; the Israel-Hamas war and the humanitarian crisis in Gaza; the Supreme Court hears arguments over government efforts to combat social media disinformation; the Don LemonElon Musk interview; and the lawlessness in Haiti were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Ratings Takeaways

February 2024 PPM Ratings – Part One

imFebruary 2024 PPM Data – Information for the February 2024 ratings period (February 1 – February 28) has been released for New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island), Riverside-San Bernardino-Ontario, San Jose, and Middlesex-Somerset-Union (New Jersey).

The only requirement for a spoken-word station to be included here is that they be a Nielsen Audio subscriber – there are no share or rank thresholds.

NBA and NHL team names of corresponding spoken-word flagship(s) are bolded.

DNA – DNA = Did Not Appear – Does Not Appear

Comparisons are January 2024 – February 2024  (6+).

NEW YORK

News/Talk

WABC 3.5 – 3.8, #11 – #11

WOR 1.7 – 1.6, #17 – #20

WKXW 1.0 – 1.0, #24 – #23

WKXW Stream .3 – .3, #35 – #35

News

WINS-FM 4.7 – 4.5, #6 – #7

WCBS-AM 1.7 – 1.7, #17 – #19

WINS-FM Stream .5 – .4, #27 – #33

Business News WBBR .4 – .4, #31 – #33

WCBS-AM Stream .2 – .1, #39 – #46 

Sports Talk

WFAN FM & AM 2.7 – 2.0, #13 -#15 (Brooklyn Nets, New Jersey Devils)

WFAN FM & AM Stream .8 – .8, #25 -#25 (Brooklyn Nets, New Jersey Devils)

WEPN-FM DNA – DNA, DNA – DNA (Knicks, Islanders, Rangers)   

Public Radio News/Talk

WNYC-FM 4.5 – 4.7, #7 – #4

WNYC-AM 1.2 – 1.1, #22 – #22 

LOS ANGELES

News/Talk

KFI 5.5 – 5.4, #3 – #3

KEIB .8 – .7, #33 – #32  (Clippers)

KRLA .6 – .6, #34 – #34  

News

KNX-FM 2.8 – 3.3, #12 – #10

KNX-FM Stream .2 – .3, #39 – #37  

Sports Talk

KLAC .9 – .7, #32 – #32 (Clippers 

Public Radio News/Talk

KPCC 2.3 – 2.4, #15 – #15

Kings’ games are heard on the iHeartRadio app, while games of the Anaheim Ducks are heard on the Ducks stream.

CHICAGO

News/Talk

WGN 3.1 – 3.5, #10 – #8  (Blackhawks)

WLS-AM 1.9 – 2.0, #18 – #18

WLIP .4 – .4, #35 – #34

WLS-AM Stream .1 – .1, #41 – #40

WVON .1 – .1, #41 – #40

News

WBBM-AM & WCFS 6.2 – 5.4, #2  – #3

WBBM-AM & WCFS Stream .2 – .3, #38 – #35

Sports Talk

WSCR 3.4 – 3.1, #8 – #10 (Bulls)

WSCR Stream .6 – .3, #32 – #35 (Bulls)

WMVP DNA – DNA, DNA – DNA 

Public Radio News/Talk

WBEZ 2.7 – 2.4, #13 – #16   

Note: News WBBM-AM & WCFS’ -.8 (6.2 – 5.4) represents Chicago’s highest (6+) January 2024 – February 2024 decrease.

SAN FRANCISCO

News/Talk

KSFO 1.5 – 1.4, #22 – #22

KSFO Stream .3 – .3, #30 – #32

News

KCBS-AM & KFRC 6.6 – 6.7, #3 – #3

KNEW .3 – .4, #30 – #28  

KCBS-AM & KFRC Stream DNA – .1, DNA – #34

KKSF DNA – DNA, DNA – DNA 

Sports Talk

KNBR 3.9 – 3.2, #6 – #9

KGMZ 2.4 – 2.1, #14 – #16 (Golden State Warriors)

KGO .2 – .1, #34 – #34  

KGO Stream .2 – .1, #34 – #34  

KTCT .2 – .1, #34 – #34  

KGMZ Stream DNA – DNA, DNA – DNA (Golden State Warriors)      

Public Radio News/Talk

KQED 7.9 – 7.6, #2 – #2

KALW .3 – .4, #32 – #28

Note: Sports talk KNBR’s -.7 (3.9 – 3.2) represents San Francisco’s highest (6+) January 2024 – February 2024 decrease.

DALLAS

News/Talk

WBAP 3.7 – 3.3, #9 – #12

KEGL 1.2 – 1.3, #29 – #29  (Mavericks)

KSKY .6 – .8, #32 – #33

KLIF-AM .5 – .3, #33 – #38

KSKY Stream DNA – DNA, DNA – DNA 

News

News – Talk KRLD-AM 1.7 – 1.5, #24 – #27

News – Talk KRLD-AM Stream DNA – DNA, DNA – DNA

News KKGM DNA – .1, DNA – #42

Sports Talk

KTCK 5.6 – 4.9, second straight month at #1 (Stars)

KRLD-FM 2.8 – 2.3, #17 – #19

KRLD-FM Stream .4 – 1.0, #35 – #30

Public Radio News/Talk

KERA 4.0 – 4.0, #7 – #8  

Notes: The +.6 (.4 – 1.0) registered by sports/talk KRLD-FM’s internet stream represents a tie for Dallas’ highest (6+) January 2024 – February 2024 increase, while similarly-formatted KTCK’s -.7 (5.6 – 4.9) is the market’s highest (6+) January 2024 – February 2024 decrease.

HOUSTON 

News/Talk

KTRH 3.6 – 3.4, #9 – #14  (Rockets)

KPRC . 3 – .4, #28 – #28  

News

KXYZ .1 – .1 #34 – #33

Sports Talk

KILT-AM 1.6 – .7, #21 – #25

KBME .6 – .5, #27 – #27  (Rockets)

KILT-AM Stream .3 – .1, #28 – #33

KFNC .2 – .1, #33 – #33

Public Radio News/Talk

KUHF 2.8 – 2.8, #19 – #17

ATLANTA

News/Talk

WSB-AM & WSBB 8.6– 7.3, #1 – #3

WFOM .6 – .5, #27 – #26

WGKA .3 – .3, #30 – #30

WAOK .2 – .1, #31 – #34

WAOK Stream .1 – DNA, #36 – DNA

WSRV-HD3 Stream DNA – DNA, DNA – DNA

News

WBIN .1 – DNA, #36 – DNA

Sports Talk

WZGC 4.2 – 3.6, #8 – #11 (Hawks)

WCNN 2.2 – 2.1, #16 – #17

WZGC Stream .8 – .5, #24 – #26 (Hawks)

Public Radio News/Talk

WABE 4.0 – 3.6, #9 – #11

WRAS  .7 – .5, #25 – #26

WABE-HD3 .1 – DNA, #36 – DNA

Note: News/talk WSB-AM & WSBB’s -1.3 (8.6 – 7.3) represents Atlanta’s highest (6+) January 2024 – February 2024 decrease.

PHILADELPHIA

News/Talk

WPHT 2.2 – 2.0, #16 – #15

WKXW 1.3 – 1.1, #23 – #24

WPHT Stream .7 – .8, #26 – #26

WURD .4 – .4, #28 – #27

WURD Stream .2 – .2, #30 – #29

WKXW Stream DNA – .1, DNA – #32

WDEL-AM DNA – DNA, DNA – DNA

News

KYW & WPHI 6.2 – 6.0, #5 – #5

KYW & WPHI Stream .1 – .3, #32 – #28

WTEL DNA – DNA, DNA – DNA

Sports Talk

WIP 7.0 – 5.7, #4 – #6

WIP Stream 2.3 – 2.0, #15 – #15

WPEN-FM 1.5 – 1.2, #21 – #22 (76ers, Flyers)

Public Radio News/Talk

WHYY 3.1 – 3.3, #10 – #12      

Note: Sports talk WIP’s -1.3 (7.0 – 5.7) represents Philadelphia’s highest (6+) January 2024 – February 2024 decrease. 

NASSAU-SUFFOLK (LONG ISLAND)

News/Talk

WABC 1.5 – 1.8, #18 – #17

WOR 1.1 – 1.2, #19 – #19

WLIR .1 – .2, #32 – #27

News

WINS-FM 4.8 – 5.1, #5 – #3

WCBS-AM 2.2 – 1.7, #15 – #18

WINS-FM Stream 1.0 – .7, #20 – #23

Business News WBBR .3 – .4, #26 – #26

WCBS-AM Stream .1 – .2, #32 – #27

Sports Talk

WFAN-FM & AM 4.6 – 2.7, #7 – #12 (Brooklyn Nets, New Jersey Devils)

WFAN-FM & AM Stream DNA – DNA, DNA – DNA (Brooklyn Nets, New Jersey Devils)

WEPN-FM DNA – DNA, DNA – DNA (Knicks, Islanders, Rangers)

Public Radio News/Talk

WSUF .3 – .2, #26 – #27

Note: Sports talk WFAN’s -1.9 (4.6 – 2.7) represents the highest (6+) January 2024 – February 2024 decrease by any station in these 12 PPM-markets.

RIVERSIDE

News/Talk

None

News

KFOO .1 – DNA, #21 – DNA

Sports Talk

KPWK .1 – .5, #21 – #19

Public Radio News/Talk

KVCR .4 – .5 #20 – #19

KPCC DNA – DNA, DNA – DNA

SAN JOSE

News/Talk

KSFO 1.8 – 2.1, #20 – #15

KSFO Stream DNA – .2, DNA – #30  

News

KCBS-AM & KFRC 5.2 – 5.4, #4 – #4

KCBS-AM & KFRC Stream DNA – .3, DNA – #26

KNEW .2 – .3, #28 – #26  

Sports Talk

KNBR 4.7 – 3.6, #5 – #7

KGMZ 2.8 – 2.0, #10 – #19 (Golden State Warriors)

KGO Stream .8 – .3, #26 – #26  

KTCT .3 – .3, #27 – #26   

KGO .2 – .2, #28 – #30  

KGMZ Stream DNA – DNA, DNA – DNA (Golden State Warriors) 

Public Radio News/Talk

None 

Notes: Sports talk KNBR’s -1.1 (4.7 – 3.6) represents San Jose’s highest (6+) January 2024 – February 2024 decrease.

Sharks’ games are carried on the Sharks Audio Network.

MIDDLESEX-SOMERSET-UNION 

News/Talk

WKXW 7.4 – 7.2, #1 – #2

WOR 2.7 – 3.6, #9 – #9

WKXW Stream .8 – 1.1, #20 – #18    

News

WINS-FM 2.7 – 2.4, #9 – #11

WCBS-AM .9 – .8, #19 – #19

WINS-FM Stream .5 – .5, #22 – #23

WCBS-AM Stream DNA – DNA, DNA – DNA

Sports Talk

WFAN-FM & AM 2.7 – 2.9, #9 – #10 (Brooklyn Nets, New Jersey Devils)

WFAN FM & AM Stream DNA – DNA, DNA – DNA (Brooklyn Nets, New Jersey Devils)

WEPN-FM DNA – DNA, DNA – DNA (Knicks, Islanders, Rangers)

Public Radio News/Talk

None 

Up next: February 2024 overviews for: Washington, DC; Boston; Miami; Seattle; Detroit; Phoenix; Minneapolis; San Diego; Tampa; Denver; Baltimore; and St. Louis.

Mike.Kinosian@gmail.com

Industry News

Beasley’s “97.5 The Fanatic” Unveils the “Kincade and Salciunas” Morning Show

Beasley Media Group announces its new morning drive show at sports talk WPEN-FM, Philadelphiaim “97.5 The Fanatic” as Andrew Salciunas moves from middays to partner with incumbent morning host John Kincade for the “Kincade and Salciunas” improgram, effective today (3/18). Kincade has been serving as the morning host since January 2021. Salciunas, has spent the past 10 years working his way up the ladder at the station, most recently hosting the 10:00 am to 2:00 pm show since Anthony Gargano left that role after a now-settled contract dispute with the company. In a statement, station PD Scott Masteller says, “I am truly excited to pair John and Andrew for a new sports show that will reflect the energy and passion of the Philadelphia sports fan.”

Industry News

Inquirer: Missanelli Return to “The Fanatic?”

In covering the above story for the Philadelphia Inquirer, writer Rob Tornoe reveals that as the result of Andrew Salciunas moving from middays to mornings, Beasley moves former Philadelphia Daily Newsim writer Bob Cooney to middays. The question Tornoe asks is what about Mike Missanelli? “Rumors have been swirling in sports radio circles the past few days about the return of Missanelli, once the station’s biggest star, whose sudden exit from his afternoon show in 2022 after 15 years shocked listeners.” Tornoe says that Missanelli has been in contact with management but there’s nothing to report and Missanelli isn’t talking. PD Scott Masteller tells the paper, “Mike’s name has come up. He’s a great talent, and we’ll just have to wait and see what happens. A lot of people are interested in the radio station right now. So, I’ll leave it at that.” The current PM drive show is “The Best Show Ever?” hosted by Tyrone Johnson, Ricky Bottalico and Jenn Scordo. Read the Inquirer story here.

Industry Views

Pending Business: March Madness 2024

By Steve Lapa
Lapcom Communications Corp
President

imMarch is half over, and the Madness is just beginning.

Can you feel the social media buzz driven by countless fans from Florida and Iowa to California as they brag and bet on their favorite teams?

Advertising as well is turning to the tournament page and taking on the creative themes that talk to the millions of fans who will fill out their brackets in that new age science called “bracketology.” Is that basketball novice who wins the office money pool because the uniforms were just the right color still in the office? Or how about grandma beating a few experts because she really has been a fan for over 60 years. So much for the science behind “bracketology.”

Industry surveys project nearly $2.7 billion will be wagered during the madness as the dollars flow through legal venues. This year may be a little different as fans in Iowa play a unique role. More on that in a minute.

As a forever basketball fan and a fan of great marketing, March Madness is that rare intersection of high-level athletic performance and competitive marketing execution on full display in front of millions almost every day for nearly three weeks. The summer Olympics in Paris scheduled July 26-Aug 11, come close, but the Olympic games play to a multi-sport, truly global crowd. There is nothing else in sports and marketing that compares to the prolonged, daily intensity surrounding the “Big Dance,” and this year it is truly a dance.

Fans are in for a next-level experience as Iowa’s amazing Caitlin Clark puts Women’s March Madness on the sports map once and for all. This year the social media buzz will have the additional fandom buying every ticket in sight as Caitlin’s Iowa Hawkeyes sold out arenas around the country.

So, what does all this March Madness fandemonium have to do with what we do in sales and marketing? Let’s learn.

1. Watch for marketers who get the emotional connection with the core fans. This year’s messaging will broaden beyond what you might expect.

2. As demographics change, so will creative.

3. Although your marketing may be limited to your local market, watch for new categories that can open your thinking.

Nearly 133 years have passed since Dr. James Naismith grabbed a round ball and a basket. His goal was to invent a simple game to keep a group of young men active during those maddening winter months in Springfield, Massachusetts. If he could only have imagined what he started.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry Views

Monday Memo: Happy Campers

By Holland Cooke
Consultant

imFor spring break this year, Sarah and I revisited Sandals Grand Bahamian all-inclusive resort – NOT inexpensive, and very worth it. We’ve already booked same-week-next-year, and we think we know who we’ll see there then.

Among those we chatted-up at beach bars: Owner of a HVAC service company in Iowa. He arrived ahead of 16 employees and +ones (“the other 16 are back there keepin’ the heat on”). And get this: He said that, for some, it’s their first airplane travel. And they land in Nassau! WHAT a boss, eh?

Another business owner we met topped that! He had 38 inbound next-day for a long weekend. To qualify for this “President’s Club” trip, those 19 reps each moved a million dollars of product in 2023.

“Selling what?” I had to ask. “All the things nobody wants to buy,” he quipped. His company is a rack jobber, meaning it has agreements with retailers to display and sell products in-store. Think cigarette lighters and the thousand other items you see at gas stations and convenience stores.

Going right into Larry King mode, I learned about those sunglasses that retail for $19.99. He buys ‘em by the palette, 19 cents each. And when I asked “What was HOT 2 years ago, and is NOT now?” he replied, without hesitation, “masks.”

im

He caught my ear when he used the term “liberal” to describe regions. In talk radio, that’s a political term. But the way he used it reflects Michael Jordan’s famous quote, “Republicans buy sneakers, too.” Like politics, commerce is regionalized. And he spoke in practical terms: Phone charger cords sold in the northeast are predominantly iPhone-compatible. “Get much-south-of New York,” and Android cords are also popular.

Contributing to inflation: Pre-pandemic, the usual business model was that the store paid for what his company delivered. Some clients were big-enough to change that, to paying-upon-SALE, which bar codes enable. So, the rack jobber is on-the-hook for “inventory shrinkage” (shoplifting and pilferage). But the arm-wrestling continues… and at least 19 reps are winning.

Heading for our final-night-there dinner, we passed the President’s Club reception in a VIP area; and next morning at breakfast, we spotted President’s Club T-shirts. We expect to see more next year, because, as the boss winked, “those wives want to come back!” and they tend to be supportive of long workdays in the meantime. 😉

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of  The Local Radio Advantage: Your 4-Week Tune-In Tune-Up,” and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn.

Industry News

Todd Starnes Speaks at Reagan Ranch

im

Pictured above is nationally syndicated talk radio host Todd Starnes delivering the keynote address at the Young America’s Foundation’s National High School Conference at the Reagan Ranch in Santa Barbara, California. All students received a copy of Starnes’ newest book, Twilight’s Last Gleaming: Can America Be Saved? (Post Hill Press 2023), based on a speech delivered by President Ronald Reagan.

Industry News

Cumulus Media Partners with Rhode Island Football Club

Cumulus Media announces a new partnership with Rhode Island Football Club to broadcast select matches for the club’s inaugural 2024 season on WPRV-AM, Providence “790 The Score” andim news/talk/sports WXLM-AM, New London. The first match aired last Saturday (3/16) versus New Mexico United. An additional nine matches will air on the two stations. Cumulus regional vice president Holly Paras says, “I am delighted that our stations will enter into this new broadcasting partnership with Rhode Island FC and help to bring the Southern New England community the passion and drama of this new team and exciting sport.”

Industry News

Top News/Talk Media Stories Over the Weekend

The presidential race and Tuesday’s primary elections; the Russia-Ukraine war and Vladimir Putin wins Russia’s “election”; the Israel-Hamas war and U.S.-Israel relations; the U.S. migrant crisis; former President Donald Trump’s legal battles; the Supreme Court to hear arguments on the government’s efforts to thwart social media disinformation; the anti-TikTok legislation; and the violence in Haiti were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS magazine.

Industry Views

Michael Harrison: The Future of Radio Depends Upon What Those of Us in the Business Make It

im

TALKERS founder Michael Harrison appeared as a guest Wednesday on Frank Morano’s “The Other Side of Midnight” show (3/13) as part of his current “Scammers” interview tour promoting the new Gunhill Road “Damn Scammers (Get Off My Phone)” music video (www.scammersvideo.com). The conversation illuminated Harrison’s concerns about the rapid spread of scamming and fraud in the digital space but quickly expanded to a discussion about the pros and cons of AI and an existential look at the future of the radio platform itself.

Regarding the insidious growth of scams on the internet, Harrison said, “It is a major problem up there with terrorism, inflation, street crime, pandemics, uncontrolled immigration, and war… it’s corroding the quality of our lives, lowering the bar on integrity, and raising the level of disingenuousness that is becoming a ‘normal’ part of our culture.” Harrison attributes a major part of the problem to legislators being behind the curve on this, stating, “Historically, it takes time for legislation to catch up to changes in technology… now that technology is changing so rapidly it’s increasingly difficult for legislators to keep up with it. In many cases they don’t even have a clue as to how the internet operates.”

Regarding the issue of AI stealing jobs from broadcasters – particularly talent – going forward, Harrison was blunt: “Just like all technology, AI is a double-edged sword and can be dangerous.  But in the case of art, people have always accused new technologies in art as somehow being fake and ‘cheating’ but history has consistently shown that today’s technology is tomorrow’s art. Regarding the loss of jobs for radio talent, it all depends on what you bring to the table. If you are a basic announcer, meaning you read most of your content from a script or apply a very limited range of verbiage such as time, temperature, news and the simple intros and outros of songs – watch out, you will likely lose your job. But if you’re a talk show host, analyst, interviewer, or commentator – all you have to do is work a little harder… you have to be even more original. AI can only draw upon and synthesize what’s already out there. You’ll have to stay ahead of the AI learning curve. All AI can actually do is realistically recreate monologues and dialogue that are in the category of worn-out talking points. If that’s what you are currently doing on the air, you’ll be replaced by AI and no one will notice.”

Regarding the future of radio and its ongoing viability in the digital era, Harrison said that it depends on whether those of us in the industry actively create radio’s relevant future or abandon it out of fear or simple lack of ideas. Harrison warned, “The use of ‘audio’ as a description of this medium is short-sighted. Radio is an esthetic… complex and organic. All radio is audio but not all audio is radio. Putting up a sign on radio calling it audio would be like owning a restaurant and calling it ‘food’ or a specific brand car dealership and calling it ‘transportation.’” Listen to the interview here

Industry News

Townsquare Media Reports Q4 2023 Revenue Down 4.6%

Reporting its operating results for the fourth quarter of 2023 and for the full year of 2023, Townsquare Media posts Q4 net revenue of $114.8 million, down 4.6% from the same period in 2022. For the quarter it reports a net loss of $1.9 million. Net revenue for the full year of 2023 was $454.2 million, a decrease of 1.9% from the full year of 2022. Townsquare Media CEO Bill Wilson says, “I am pleased to share that Townsquare’s fourth quarter results met or exceeded our previously issued guidance, and our full year results met the guidance that we issued at the start of 2023… Our Digital Advertising segment delivered net revenue and Adjusted Operating Income growth this year (each +7% year-over-year), offsettingim weakness in the national and network marketplace, and first-time hurdles in our Subscription Digital Marketing Solutions segment. In total, Digital now represents 51% of Townsquare’s 2023 net revenue and 55% of our 2023 Adjusted Operating Income, and maintained a 30% Adjusted Operating Income margin, consistent with 2022’s margin. The strong cash generation characteristics of our assets allowed us to produce $68 million of cash flow from operations in 2023, an increase of $18 million, or +35%, as compared to the prior year. We could not be more pleased to share that given our strong cash position, we were able to repurchase and retire approximately $27 million of our Unsecured Senior Notes at a discount during the year. In addition, we repurchased $17 million of our common stock, and paid a high-yielding dividend while also investing in our business. We also ended the year with a strong cash balance of $61 million and net leverage of 4.43x, retaining financial flexibility moving forward. Despite the lack of tailwinds at our back in 2023, I am very pleased with how the Townsquare team navigated the progressively challenging economic landscape. We outperformed competitors and gained market share due to our local focus and our digital platform. I believe that our performance over the past several years has demonstrated the efficacy of our Digital First Local Media strategy and validated our focus on local markets outside of the Top 50 U.S. cities, reinvigorating my confidence in our business model and our path moving forward.”