Pending Business: You
By Steve Lapa
Lapcom Communications Corp
President
I’m one of the lucky ones. In my marketing work I get to speak with radio/audio sellers and managers around the country at companies privately and publicly owned, as well as that increasingly rare breed – the radio station owner/operator. They all share one common fault. Yes, I said fault. Can you guess what it is? Probably not, because you too may share the same fault.
I’m one of the lucky ones as I was warned about this early in my career. Before we look in the mirror, let’s recall what Harry Beckwith said in his 2011 book, You, Inc. His premise was, “The first thing you sell is yourself.” Having trained hundreds of high achievers, my experience is that premise is one of the most subjective statements you will ever hear. How do you sell yourself with grace and humility? How does your ability to sell yourself stand head and shoulders above the next seller on the Zoom call or in the advertiser’s office without over-the-top braggadocio? While on calls with one high achiever, there was always a pause point where that seller took a side bar that started with, “Believe me, I’ve been working for ____ for __years…..” Sound familiar?
After a few calls on the same advertiser, the tenure pitch gets stale. The focus on “me” gets confused with building credibility through proven performance. Sorry, but You, Inc needs an update.
You see the missing link – the fault most sellers and managers share – is the lack of investment in “You.” In plain English, most sellers and managers fail to invest in themselves. We fail to recognize it takes a financial and time investment to keep our skills sharp, our minds focused on performance, and our teams coordinated with a win-win attitude.
There is a reason why high-level tennis professionals work and compete under the watchful eyes of well-compensated coaches and trainers. Pick a competitive career, from sports to entertainment, and somewhere in the mix you will find a coach, mentor, or trainer paid to help improve performance. But rarely will you find a seller or manager in the highly competitive radio/audio sales space investing in improving performance. Sorry to all you managers reading this, but who is coaching you?
Books, seminars, videos, online programs were and are still part of “stay sharp, stay current” training. Sales and managing sales departments is a moving target with change built into every day. Recruitment, strategy and digital dynamics move ahead with or without you. It is never too late to understand the investment necessary in “You” to keep sales and sales management skills improving every day.
Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com. Steve Lapa will be moderating the “Generating Revenue” panel at TALKERS 2023 on Friday, June 2 at Hofstra University.
Every time I visit a station, I meet with sales, and I leave ’em a thumb drive of “spots that have produced results elsewhere, for businesses just like yours,” magic words on local direct retail sales calls. Help yourself to these, all of which produced results.
Football, Masters, plus sports talk networks CBS Sports Radio and BetQL. Maguire reports to Stuart Greenblatt, SVP of affiliate sales for Westwood One. Maguire, who has served in management roles at stations including WMVP, Chicago; WQAM, Miami; KDKA, Pittsburgh; and KIRO-AM, Seattle, says, “I’m thrilled to have the opportunity to work with Westwood One Sports. They have long established themselves as best-in-class content curators and syndicators. I’m excited to team with our affiliate stations and partners to help them achieve success utilizing our many assets.”
Rounds three and four of Nielsen Audio’s March 2023 PPM survey have been released for 24 markets including: Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, Columbus, Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford. Nielsen’s March 2023 sweep covered March 2 – March 29. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from these markets. In Portland, Alpha Media news/talk KXL-FM falls 1.3 shares to a 5.7 share (weekly, 6+ AQH share) but stays in the #4 rank, while iHeartMedia’s crosstown news/talk KEX-AM dips a full share for a 2.4 share finish that leaves it ranked #16. Bonneville’s Salt Lake City news/talk KSL-AM/FM adds one-tenth for a 5.1 finish that lifts it to the #4 rank, while iHeartMedia’s crosstown news/talk KNRS-AM/FM dips three-tenths to finish the survey with a 4.8 share good for the #6 rank. And in Milwaukee, iHeartMedia news/talk WISN falls one-tenth to a 9.7 share that leaves it ranked #2, while Good Karma Brands’ news/talk WTMJ rises four-tenths for a 7.4 share repeating in the #4 rank. 
Twitter CEO Elon Musk told NPR reporter Bobby Allyn that Twitter dropped the labels after a suggestion from author Walter Isaacson, who is reported to be writing a biography of Musk. NPR said it was suspending use of the Twitter platform as a result of the labels. NPR spokeswoman Isabel Lara says the company has nothing new to say on the matter. Twitter also put the labels on the BBC, PBS and Canada’s CBC. 
Kaye announced his contest to give away five Twitter Blue subscriptions to listeners who can explain why they are most deserving of the prize. Kaye says, “We are always looking for fun and unique ways to help our audience. Many of our listeners lost their blue check marks in the purge. Several others never had one to begin with. Either way, the twitter blue check mark has once again become a hot commodity and a major status symbol in the war to protect free speech. What better prize could we offer our listeners?” Kaye is giving away one subscription each day this week.
own. She cites a February 2, 2021 appearance by Mike Lindell on Newsmax TV during which anchor Bob Sellers vehemently challenges Lindell’s allegations of voter manipulation, to the point of walking off the set in frustration. The story also notes Newsmax’s defense as laid out in court filings. The company says, “It reported fairly and accurately on the public statements made by President Trump, his attorneys, and 
surrogates; It had a right to report on statements made by public figures, including the president; Newsmax reported on both television and online claims by multiple officials and experts that the election was not ‘stolen’ or ‘rigged.’; Newsmax reached out to Dominion, and Dominion did not accept offers to appear on the network; Newsmax published online at least a dozen articles sharing Dominion’s response to Trump campaign claims. Those headlines appeared on Newsmax TV; On Dec. 19, 2020, Newsmax published to its website a statement, ‘Facts About Dominion, Smartmatic You Should Know,’ which read, in part, ‘No evidence has been offered that Dominion or Smartmatic used software or reprogrammed software that manipulated votes in the 2020 election.’; Newsmax shared its statement over the course of months during segments related and unrelated to the 2020 election.” Finally, Newsmax adds, “It should be noted that FOX News has never made a statement, even after its settlement, as strong and specific as Newsmax’s statement of Dec. 19, 2021.” 
vote-getter in the unsuccessful recall election of California Governor Gavin Newsom in September of 2021. Now, Elder has his sights set on the White House and explains why in his mission statement. “America is in decline, but this decline is not inevitable. It is a choice made by detached and cynical politicians. As a California resident, I’ve seen firsthand how decades of Democrat rule have turned the Golden State, for many, into an unaffordable dystopia. I won’t let them do the same to America. We can enter a new American Golden Age, but we must choose a leader who can bring us there. That’s why I’m running for President.”
the same time, the station moves host Mark Arum (center) from afternoon drive to the 9:00 am to 12:00 noon daypart and “The Von Haessler Doctrine” hosted by Eric Von Haessler (right) shifts to the 4:00 pm to 7:00 pm slot. Station director of branding and programming Ken Charles comments, “‘95.5 WSB’ has such a deep roster of talent, and I’m excited to promote Chris to this new role. As part of the process, we took the time to examine the entire station lineup. Additionally, we asked our audience what they expected from WSB. These changes reflect those expectations and leverage our local stars to position the station for the future.” About his new role, Chander says, “It is the honor of a career to step into one of the great heritage radio news programs in the country. Scott Slade can’t be replaced, but I’m committed to maintaining the integrity, consistency, and fairness he brought ‘Atlanta’s Morning News’ over his legendary run.”
commentator on FOX and has hosted the Saturday night show “Unfiltered” since 2021, as well as the “Canceled in the USA” program on FOX Nation. Bongino said on his radio show and podcast that they just couldn’t agree on a new deal. “It’s not some big conspiracy. There’s no acrimony. This wasn’t like some WWE brawl that happened. We just couldn’t come to terms on an extension.” The report indicates Bongino may even make guest appearances on FOX in the future. 
alongside Atiba Buchanan. Hill takes over for Kimberly Egonmwan who left the show to run for political office. WVON says, “Hill is a 30-year veteran journalist and a fixture in Chicago media. Her knowledge of local stakeholders, politics, and social issues makes her an asset to WVON’s news/talk format.” Hill adds, “WVON has such a rich history of being a force and a voice in Chicago this just seems right. I look forward to being part of the next generation of storytellers.”
Engineer and non-Engineer’s Engineer. By that, I mean that he is able to interact with all personality types. From sales to programming, he is able to describe the why in very relatable terms and consistently demonstrates patience with people.” Brown states, “I am humbled and very grateful for this honor, but this is also about many other people. So many amazing colleagues, friends and co-workers who have helped me. The great radio stations and a company where I have been privileged to work for almost 50 years. Numerous mentors and teachers who have given me so much. My family, who have encouraged me and allowed me to do the work I love to do. And my beautiful wife Karin, who makes me a better person every single day.”
student has pivoted between holding positions on key talk stations and performing stints in politics and the public sector. These include being State Director of Field Offices for Governor Brian Kemp. She’s also worked for former U.S. Senator David Perdue in senior staff positions. Back in 2011, she announced her candidacy for Congress in Georgia’s new 9th Congressional District and temporarily left the airwaves to campaign full time. She made it to the runoff in that race, but did not win, although her impressive showing was a victory unto itself. Among her many roles, she has served on the Georgia State Board of Education since 2020. Zoller has been designated the TALKERS 2023 “Woman of the Year” and will be presented the prestigious award at the publication’s national conference on June 2 at Hofstra University on Long Island. 
Podcast Network’s “The Ben Shapiro Show” gaining three spots to take the #3 position. Some of the other radio company-related podcasts of note in the March report include Cumulus Podcast Network’s “The Dan Bongino Show” steady at #7, Salem Podcast Network’s “The Charlie Kirk Show” down four spots at #19. 
million and 376% year-over-year growth, as well as 55 million total multiplatform minutes, up 289% versus March 2022. OutKick also delivered 46 million in total multiplatform page views, up 152% from the prior year. Outkick founder Clay Travis says, “I couldn’t be happier with OutKick’s digital performance in March. It comes with no surprise given we continue to announce new talent, new shows, and deliver content that attract massive audiences. More to come, buckle up.” The custom competitive set includes: CBS Sports, ESPN.com, Yahoo Sports, Bleacher Report, Deadspin, Barstool Sports, and New York Post.
cause in his new documentary, LEAVING CALIFORNIA: The Untold Story, an Epoch Original production. In the 70-minute feature-length film that premieres tomorrow (4/21) on 
residents face the prospect of leaving their beloved state. As a regular guest of the show, California Policy Center president and award-winning journalist Will Swaim says, “California’s bad ideas go national really fast. And if California fails, the United States fail.” This cautionary tale highlights crime, education, business environment, cost of living, environmental legislation and homelessness that are trending beyond California. “California Insider” is a twice weekly 30-minute podcast (Apple, etc.) and television show (in 30 million homes on NTD cable network). Episodes are also available on 
executives up to date with industry trends, and making it easier for brands to use audio to reach the largest addressable audience of media executives in audio.” iHeartMedia Digital Audio Group CEO Conal Byrne says, “We know that marketers are hot on podcasts with the majority planning on increasing their advertising spend in audio this year. While marketers are spending more, they’re also listening for longer, which is why we wanted to create a network of podcasts specifically for their industry with content that inspires and educates. iHeartMedia’s B2B Podcast Network brings this highly strategic audience into focus and provides the platform brands need to access them authentically.” Podcasts included on the network is “Math and Magic: Stories from the Frontiers of Marketing,” hosted by iHeartMedia chairman and CEO Bob Pittman.
director Eric Scott leads a discussion that will explain how the law applies to gun ownership in New Jersey as well as the responsibility of gun owners. He says, “We get many questions about gun owners and gun laws. This program will not debate the merits of the law, but rather how the law applies in New Jersey.” His guests will include: South Brunswick police chief Ray Hayducka, attorney and former Morris County prosecutor Robert Bianchi, and former military firearms instructor Dan Graber. Listeners will also be able to call in and ask specific questions about New Jersey’s gun laws.
communication during emergencies.” At this week’s NAB Show in Las Vegas, Catsimatidis met with members of the FCC and FEMA and, at Catsimatidis’ request, former Vice President Mike Pence voiced a “Save AM Radio” spot for 77 WABC. Catsimatidis is offering the PSA to every radio station in America. Catsimatidis says, “The automotive industry is doing a huge disservice to Americans by even considering the removal of AM radio from cars. They are putting the safety of Americans at peril by putting profits before people. Americans deserve better. I am urging all AM and FM radio stations, the NAB, the RAB, and state broadcast associations to band together and bring common sense to Ford and other auto manufacturers.” 
The whining is non-stop. Many in radio mourn the advent of consolidation, corporate dictates, staff cuts. They miss the way the industry was – before.
views. Dave Ramsey says, “Over the last 15 years, Brian Mayfield has truly become one of the top talk radio executives in the nation and a good friend while he has been with Ramsey Solutions. His early retirement is a loss for all of us at Ramsey and the industry.” Mayfield states, “It has been an honor to work alongside Dave and the rest of the team. I am very proud of the success we have seen to date, but I am even more excited to watch and experience the success of Ramsey Network into the future as a fan. We are sometimes faced with situations that dictate change, I’m embracing mine and looking forward to quality time with my wife and family — I’m truly blessed.” Broadcast veteran Blake Thompson, Ramsey’s first producer when the show began, was named executive vice president of Ramsey Network last year. He will continue to serve in that role.
created by world renowned storytellers.” New York Festivals Storyteller’s Gala honored “The Kalb Report” with the 13th annual New York Festivals Lifetime Achievement Award. For nearly 30 years “The Kalb Report,” moderated by eminent journalist Marvin Kalb, has provided a forum for prominent newsmakers and journalists to discuss the news media’s impact on American democracy. “Start Here” by ABC News in the News Podcast category earned the inaugural National Press Club Award. The new award launched in 2023, in partnership with the National Press Club, goes to the highest scoring entry in the following news program categories: Best Coverage of Breaking News Story, Best Coverage of Ongoing News Story, Best Nonfiction Series, and News Podcast. Other U.S.-based audio companies winning gold awards in this year’s competition include: ESPN in three podcast categories, iHeartMedia/Katie Couric Media in the Narrative/Documentary Podcast category, and SiriusXM for Best Editing.