Sean Hannity’s DeSantis vs Newsom Debate Averages 4.75 Million Viewers
The FOX News Channel “DeSantis vs. Newsom: The Great Red vs. Blue State Debate” show that was aired last week was the second most-watched program in linear television, averaging a total of 4.75
million viewers, according to data from Nielsen Media Research. The Sean Hannity-hosted program pulled in 742,000 viewers in the 25-54 demo, which FNC says represented nearly 73% of the cable news share in total viewers and 77% of the cable news share in the key demo. Additionally, the Hannity-hosted post-debate show earned 3.4 million total viewers and 541,000 in the A25-54 demo.
2) Audio is powerful. Podcast consumers spend a significant amount of time on YouTube listening to podcasts without watching the video; 3) Since 2019, YouTube and 
November 2023 PPM Data – Information for the November 2023 survey period (October 12 – November 8) has been released for Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford.
including continuing to participate in RAB’s Rising Through the Ranks leadership development training and National Radio Talent System, a wholly owned subsidiary of the organization.” The organization goes on to say, “Under Farber’s stewardship, the RAB has reshaped the organization into a full-service integrated membership, business development and training concern as well as forged strong relationships within the advertising marketplace. Additionally, she has diversified and re-invigorated its board of directors to ensure the future of the 
trade association.” Speaking about Hulvey, Warshaw says, “Mike is an excellent selection with the relevant skills and expertise to lead the RAB. He has an impressive track record in corporate management and local radio expertise. In addition, as a past chair of the RAB he has a clear understanding of the organization and what the broadcast industry requires from RAB. He has a tremendous passion for the industry which will serve us all well.” Warshaw adds, “We thank Erica for her leadership over the past decade in helping to shape an organization that meets the needs of broadcasters today as well as for the future of the audio industry. She’s left an indelible imprint on the industry, and we can’t thank her enough for her commitment and passion to radio. It’s been an honor and a privilege to work with her.” Hulvey will work with Farber to ensure a smooth and successful transition during the next few months as her last day with the RAB will be April 30, 2024.
Karma Brands, Steve Wexler, will serve as interim CEO and will begin working with the Neuhoff team in January. Julian Hickman and Makena Neuhoff, the Trustees for the Neuhoff family, say, “We thank Mike for his many contributions during his more than 30 years as part of Neuhoff Media. Under his leadership, Mike has advanced the family mission of great local radio. We wish Mike all the best in his new role at the RAB and are thrilled to welcome Steve Wexler as interim CEO.” Wexler comments, “I am thrilled for Mike and am honored to serve as interim CEO for this legendary company and look forward to working with the talented, committed team at Neuhoff during this transition.” 
been spent at WFNC – with a special broadcast of “Good Morning Fayetteville” called, “Goldy’s Last Hurrah.” He tells Bill Kirby Jr. at CityViewNC, “Since I announced my retirement a few weeks ago, the outpouring of love and the good wishes from not only my listeners here in Fayetteville, but my listeners in Washington D.C., has been overwhelming. It has been a privilege and a joy to live out my dream for these last 45 years, and to have a second chapter like the one I’ve had here in Fayetteville exceeded my wildest dreams.” 
Consultant Gary Begin of Sound Advantage Media writes today in a piece for TALKERS magazine in which he says that quite often there is a disconnect between the brand of a radio station and the brand-supporting messages that the sales staff is presenting to prospects. He says, “Experts in branding seem to be coming around to the idea that the power to make or break your brand-building effort lies not in the quality of your advertising but in the customer’s experience at the point of sale. In radio, that’s your over-the-air product and how your ad rep handles the advertiser.” He adds, “To navigate and successfully cross No Brand’s Land effectively, marketers must start by adapting brand message creation and delivery to today’s strategic sales processes.” He says there are two trends that will drive marketers’ efforts to create brand-supporting content that helps salespeople sell.” 
Broadcasting executives spend millions building their radio station’s brand in the marketplace. But is it being spent in the right place?
“Mijo’s extensive experience and passion for Hispanic radio make him the perfect person to usher in the next chapter of ‘Radio Libre.’ He will play a pivotal role in shaping our content strategy, enhancing the brand, and continuing our vision. Together, we look forward to delivering a fresh and vibrant listening experience that resonates with our diverse audience.” The three new shows include “Despierta Miami” with host Eli Escobar airing from 6:00 am to 10:00 am. She most recently served with the company’s hot AC KHMX-FM, Houston. New to middays is “En este Pais” hosted by Lourdes Ubieta airing from 11:00 am to 2:00 pm. In afternoon drive is “El Show de Jorge Bonilla,” airing from 2:00 pm to 6:00 pm. Bonilla has written for FOX News, Newsmax, The Blaze, The Daily Wire, Breitbart and many more conservative news outlets. 
be able to review podcasts to ensure they meet their brand’s safety and suitability standards. Brands are also able to monitor their ad-buys during and after the campaigns to ensure their standards are being upheld. Westwood One SVP, sales and digital partnerships David Cohn comments, “We are proud to provide Barometer’s transparency and accountability to the marketplace. Brand marketers now represent 61% of U.S. podcast revenue. Advertisers deserve a brand-suitability solution that is designed for the unique attributes of podcast content rather than the legacy systems that were designed for display and online video.”
Books, 2022) by Dr. Murray Sabrin. The book has been an Amazon bestseller and a popular vehicle sparking conversations on political news/talk shows across America. Its author, Murray Sabrin, Ph.D. is emeritus professor of finance, Ramapo College of NJ. Dr. Sabrin – a prolific author – is considered a “public intellectual” for writing essays about the economy in scholarly and popular publications as well as being a prolific guest and “go-to” resource on hundreds of radio and TV talk shows and podcasts. According to publisher Michael Harrison, who wrote the book’s provocative foreword, “From Immigrant to Public Intellectual is a truly American story about an immigrant child’s rise from humble beginnings to forge a stellar career as an educator, author, candidate, and media influencer. Murray Sabrin explains libertarianism in plain language using his own life story set against a half-century of changing times. Talk show hosts have been tapping into this articulate scholar’s knowledge and views for more than three decades since his impressive third-party showing as the Libertarian candidate for Governor of New Jersey in 1997.” To learn more about Dr. Murray Sabrin please visit murraysabrin.com and murraysabrin.substack.com.
WHAT WOULD YOU DO? A very good major market DJ murders his wife and injures her lover upon catching them in the marital bed. An 11-year-old girl was in the house – a witness. The murderer is convicted (second-degree murder/“situational crime”) sent to prison, does his time and is released after a few years for good behavior while incarcerated.
Los Angeles. She takes over for Raj Sharan, who exits the station after four-and-a-half years. Bonneville Denver SVP and market manager Katie Reid says, “We are thrilled to welcome Amanda to the Bonneville family. She brings an extensive amount of experience, knowledge, and leadership to our team. Her understanding of the evolving sports landscape, and tremendous passion for digital media embodies everything we strive for at Denver Sports and on 104.3 The Fan.” Brown begins her new gig on December 4.
incorporating SourceAudio’s cutting-edge AI technology to access top-tier movie and TV music catalogs of 1.2 million songs, PodcastOne aims to elevate the creative quality of their podcasts, providing audiences with an immersive and iconic audio experience.” PodcastOne co-founder and president Kit Gray states, “This partnership marks a significant leap forward in our commitment to delivering an unparalleled podcasting experience. By leveraging SourceAudio’s AI technology, we are empowering our podcasters to discover audio elements that resonate with the essence of their shows, creating a more engaging and immersive listening experience.”
women in radio with female professionals recognized as leaders in all aspects of the industry. The 2023 class is comprised of broadcast professionals Rosanna Cole, regional traffic manager, Townsquare Media; Caleigh Fisher, director of teammate experience, Good Karma Brands; Kristi Nguyen, director, digital sales & campaign management, Audacy; and Jade Springart, WRIF-FM program director, Beasley Media Group. 
November 2023 PPM Data – Information for the November 2023 ratings period (October 12 – November 8) has been released for New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island), Riverside-San Bernardino-Ontario, San Jose, and Middlesex-Somerset-Union (New Jersey).
AM/FM radio listeners are 39% more likely to pay $301+ to have their taxes prepared and show greater familiarity, interest, consideration, and usage of tax category brands; 2) AM/FM radio ads drive site traffic for tax preparation brands: In the LeadsRx attribution study of a tax preparation service’s multi-wave campaign, AM/FM radio generated between a 43% to 47% increase in website traffic; 3) Branding early and often in tax preparation service ads drives more site traffic: LeadsRx found the top three creative executions that drove site traffic for a tax preparation service had the marketer’s brand name within the first five seconds of the ad; and 4) compared to other radio formats, a 2023 tax prep campaign on news/talk and sports stations realized a higher percentage share of interactions than the percentage share of their Nielsen ad impressions. 
Common Ground with Bill Spadea” and will feature live episodes of the podcast on location from towns, landmarks and businesses across New Jersey. The station says the deal will give Spadea the resources to focus on hard-hitting conversation and longer form interviews with leaders from New Jersey (and beyond). Spadea adds, “This partnership is the next step in the great success of our morning show, which has seen ratings skyrocket in recent years. We’re excited to be bringing multiple remote podcasts to our audience every month and look forward to seeing everyone on the trail!”