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Holiday 2022 PPM Ratings Takeaways – Part Two

By TALKERS | January 26, 2023 by TALKERS

Holiday 2022 PPM Data – Information for the Holiday 2022 sweep has been released for Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis.

Nielsen Audio’s Holiday 2022 sweep covered December 8 (2022) – January 4 (2023).

TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are December 2022 – “Holiday” 2022 (6+).

WASHINGTON, DC

News/Talk: Cumulus Media’s WMAL “105.9 FM – Where Washington Comes To Talk” 3.5 – 3.4, -.1, eighth to seventh

News: Hubbard Broadcasting-owned WTOP & WTLP “Washington’s Top News” 8.6 – 7.8, -.8, repeats in third-place

Sports Talk: Audacy’s WJFK-FM “106.7 The Fan” (Capitals) 2.8 – 2.7, -.1, flat at #14 and WJFK-FM’s internet stream .7 – 1.0, +.3, #21 to #19

Public Radio News/Talk: American University-owned WAMU 11.5 – 11.3, -.2, #1

Number One 6+: public radio news/talk WAMU, 13^th month in succession, 11.5 – 11.3, -.2

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary WASH (+2.0)

Largest 6+ December 2022 – “Holiday” 2022 Decrease (Tie): country WMZQ and classic hits-oldies WIAD (-1.0)

BOSTON

News/Talk: iHeartMedia’s WRKO “AM 680 The Voice Of Boston” 2.7 – 2.8, +.1, #14 to #13

News – Talk: iHeartMedia-owned WBZ-AM “News Radio 1030” 4.7 – 4.8, +.1, fifth to sixth

Sports Talk: Beasley Media Group’s WBZ-FM “98.5 The Sports Hub” (Celtics, Bruins, and New England Patriots) 8.5 – 8.0, -.5, repeats in the runner-up slot

Audacy-owned WEEI-FM “93.7 Boston’s Sports Station” 4.7 – 4.6, -.1, fifth to seventh

Public Radio News/Talk: Boston University’s WBUR 4.2 – 4.6, +.4, eighth to seventh

WGBH Educational Foundation-owned WGBH 4.0 – 3.4, -.6, continues in ninth-place

Number One 6+: Audacy adult contemporary WMJX, second month in a row, 9.7 – 12.5, +2.8

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary WMJX (+2.8)

Largest 6+ December 2022 – “Holiday” 2022 Decrease (Tie): classic hits-oldies WROR and CHR WXKS-FM (-.8)

MIAMI

News/Talk: None in the top twenty

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Dade County School Board-owned WLRN 2.9 – 3.1, +.2, #14 to #13

Number One 6+: Cox Media Group urban AC WHQT, first month, 8.0 – 8.9, +.9

Largest 6+ December 2022 – “Holiday” 2022 Increase: urban AC WHQT (+.9)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: adult contemporary WFEZ (-1.2)

SEATTLE

News/Talk: Bonneville-owned KIRO-FM “97.3 FM” (Seahawks) 6.6 – 5.5, -1.1, second to third

News: Lotus Communications’ KNWN-AM & KNWN-FM “Northwest News Radio” 5.2 – 5.5, +.3, fifth to third

Sports Talk: Bonneville-owned KIRO-AM “710 AM ESPN Seattle” (Seahawks) 3.8 – 3.5, -.3, #11 to #10

Public Radio News/Talk: Northwest Public Radio’s KUOW 4.6 – 4.9, +.3, repeats in sixth-place

Number One 6+: Hubbard Broadcasting adult contemporary KRWM, second month in succession, 10.0 – 11.3, +1.3

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary KSWD (+2.7)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: news/talk KIRO-FM (-1.1)

DETROIT

News/Talk: Cumulus Media’s WJR “News Talk 760 AM” 2.5 – 2.3, -.2, flat at #15

News: Audacy-owned WWJ News Radio 950” (Pistons) 4.6 – 4.5, -.1, repeats in seventh-place

Sports Talk: Audacy’s WXYT-FM “97.1 The Ticket” (Red Wings and Lions) 7.4 – 7.6, +.2, continues in the runner-up slot and WXYT-FM’s internet stream 2.0 – 2.2, +.2, #18 to #16

Public Radio News/Talk: University of Michigan-owned WUOM 2.4 – 2.2, -.2, #17 to #16

Number One 6+: iHeartMedia adult contemporary WNIC, second month in a row, 11.7 – 15.7, +4.0

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary WNIC (+4.0)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: rock WRIF (-1.0)

PHOENIX

News/Talk: iHeartMedia’s KFYI “News Talk 550” 3.5 – 3.3, -.2, repeats in eighth-place

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Maricopa County Community College-owned KJZZ 7.8 – 8.1, +.3, continues in the runner-up slot

Number One 6+: iHeartMedia adult contemporary KESZ, second consecutive month, 11.3 – 16.7, +5.4

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary KESZ (+5.4)*

Largest 6+ December 2022 – “Holiday” 2022 Decrease: sports talk KMVP-FM (-1.1)

*Represents a tie for the largest December 2022 – “Holiday” 2022 increase (6+) of any station from these 12 PPM-markets

MINNEAPOLIS

News/Talk: Audacy’s WCCO “News Talk 830” (Minnesota Timberwolves) 4.0 – 3.7, -.3, anchored at #12

Hubbard Broadcasting-owned KTMY “My Talk 107.1” 2.9 – 3.1, +.2, steady at #14

iHeartMedia’s KTLK-AM “Twin Cities News Talk AM 1130” 2.7 – 2.0, -.7, flat at #17

News: None in the top twenty

Sports Talk: iHeartMedia-owned KFXN “FM 100.3 K-Fan” (Minnesota Wild, Minnesota Vikings) unchanged at 7.5, repeats in the runner-up slot

Public Radio News/Talk: Minnesota Public Radio’s KNOW 6.7 – 6.3, -.4, third to fourth

Number One 6+: iHeartMedia classic hits-oldies KQQL, second straight month, 11.4 – 15.0, +3.6

Largest 6+ December 2022 – “Holiday” 2022 Increase: classic hits-oldies KQQL (+3.6)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: adult hits KZJK (-1.4)

SAN DIEGO

News/Talk: iHeartMedia’s KOGO “News Radio 600” 4.6 – 5.4, +.8, sixth to fifth

News: None in the top twenty

Sports Talk: iHeartMedia-owned KGB-AM “San Diego Sports 760” .8 – 1.0, +.2, #21 to #20

Public Radio News/Talk: San Diego State University’s KPBS 6.5 – 5.5, -1.0, third to fourth

Number One 6+: Audacy adult contemporary KYXY, second month in a row, 8.3 – 13.6, +5.3

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary KYXY (+5.3)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: adult hits KFBG (-2.2)

TAMPA

News/Talk: Cox Media Group’s WHPT “102.5 The Bone – Real, Raw, Radio” (Lightning) 4.8 – 3.7, -1.1, #7 to #12

iHeartMedia-owned WFLA “News Radio 970” steady at 2.2, #18 to #17

News: None in the top twenty

Sports Talk: iHeartMedia-owned WDAE “Tampa Bay’s Sports Radio” 1.9 – 1.5, -.4, anchored at #19

Public Radio News/Talk: University of South Florida’s WUSF unchanged at 2.6, #17 to #15

Number One 6+: Cox Media Group adult contemporary WDUV, 17^th month in a row, 8.1 – 11.4, +3.3

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary WDUV (+3.3)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: news/talk WHPT (-1.1)

DENVER

News/Talk: iHeartMedia-owned KOA “News Radio 850” (Broncos) steady at 2.4, #17 to #16 and cluster-mate KHOW “Talk Radio 630” 1.8 – 1.5, -.3, #19 to #20

News: None in the top twenty

Sports Talk: Bonneville’s KKFN “104.3 The Fan” (Nuggets) 3.4 – 4.0, +.6, #11 to #7

Public Radio News/Talk: Colorado Public Radio-owned KCFR 4.0 – 3.6, -.4, #8 to #11

Number One 6+: Bonneville adult contemporary KOSI, third consecutive month, 9.8 – 14.4, +4.6

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary KOSI (+4.6)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: hot AC KALC (-2.0)

BALTIMORE

News/Talk: Hearst Television’s WBAL “News Radio 1090 AM & 101.5 FM” (Ravens) 3.5 – 3.6, +.1, ninth to tenth

WCBM Maryland-owned WCBM “Talk Radio AM 680” steady at 1.6, locked at #17

Cumulus Media-owned WMAL “105.9 FM – Where Washington Comes To Talk” .4 – .6, +.2, #25 to #20

News: Audacy-owned business news WDCH “Bloomberg 99.1 FM”.7 – .6, -.1, flat at #20

Sports Talk: Audacy’s WJZ-FM “Baltimore Sports Radio 105.7 The Fan” 4.6 – 4.3, -.3, seventh to sixth

Public Radio News/Talk: Your Public Radio Corporation-owned WYPR 3.1 – 2.9, -.2, #11 to #12

Number One 6+: Audacy adult contemporary WLIF, fifth consecutive month, 11.8 – 14.5, +2.7

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary WLIF (+2.7)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: adult hits WQSR (-2.5)**

**Represents the largest December 2022 – “Holiday” 2022 decrease (6+) of any station from these 12 PPM-markets

ST. LOUIS

News/Talk: Audacy’s KMOX “The Voice Of St. Louis” 4.0 – 4.4, +.4, #12 to #9 and cluster-mate KFTK “Talk 97.1 FM” 1.6 – 1.4, -.2, #16 to #17

News: None in the top twenty

Sports Talk: Hubbard Broadcasting’s WXOS “101 ESPN” (Blues) 4.2 – 3.7, -.5, flat at #11

Public Radio News/Talk: University of Missouri-owned KWMU 4.3 – 3.6, -.7, #10 to #13

Number One 6+: Audacy adult contemporary KEZK, first month, 9.4 – 14.8, +5.4

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary KEZK (+5.4)*

Largest 6+ December 2022 – “Holiday” 2022 Decrease: rock KSHE (-1.3)

*Represents a tie for the largest December 2022 – “Holiday” 2022 increase (6+) of any station from these 12 PPM-markets

Up next: “Holiday” 2022 overviews for Portland; Charlotte; San Antonio; Sacramento; Pittsburgh; Salt Lake City; Las Vegas; Orlando; Cincinnati; Cleveland; Kansas City; and Columbus.

Email Mike Kinosian at Mike.Kinosian@gmail.com

Industry News

Round One of Holiday PPM Ratings Released

By TALKERS | January 25, 2023 by TALKERS

The first of four rounds of ratings data from Nielsen Audio’s Holiday PPM survey has been released for 12 markets including New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island), Riverside-San Bernardino-Ontario, San Jose, and Middlesex-Somerset-Union (New Jersey). Nielsen’s Holiday 2022 sweep covered December 8 – January 4. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In New York, Red Apple Media’s news/talk WABC-AM & WLIR-FM dips two-tenths to a 3.1 share (weekly, 6+ AQH share) good for the #10 rank, while Audacy’s all-news WINS-AM/FM adds four-tenths to finish with a 4.6 share that lifts it to the #5 rank. Audacy all-news WBBM-AM/WCFS-FM, Chicago dips one-tenth to a 4.8 share that keeps it locked in the #4 rank, while Nexstar Media Group news/talk WGN falls two-tenths to finish with a 2.8 share good for the #12 rank. In Dallas, Cumulus Media’s news/talk WBAP, Dallas-Fort Worth tacks on four-tenths to wrap the survey with a 3.7 share that puts it in the #7 rank. And Cox Media Group’s WSB-AM/WSBB-FM, Atlanta falls one share for a 4.4 share finish good for the #7 rank. You can see Mike Kinosian’s complete Ratings Takeaways from this group of markets here.

Industry News

Triton Digital Releases 2022 U.S. Podcast Report

By TALKERS | January 25, 2023 by TALKERS

Triton Digital released its first-ever U.S. Year-End Podcast Report for the year 2022 that delves into the evolving U.S. podcast landscape and addresses such issues as listening habits and insights into audience demographics. According to the report, podcast downloads increased by 20% in 2022 over 2021, with an average of 3.8 hours of content downloaded per listener, per week. Other notable findings include: 1) Listeners downloaded 5.6 episodes per week, on average, and News was the most downloaded genre, followed by Comedy and True Crime; 2) Monthly podcast listeners are younger than the general population with over 25% of monthly podcast listeners between the ages of 25 to 34, and tend to skew more male; 3) Compared to the general U.S. population, podcast listeners tend to have a higher household income (121 index for HHI $100K+), be more educated (131 index for College Graduate+) and be more diverse (115 index for Hispanic ethnicity, 109 index African American); and 4) The most downloaded podcast in 2022 was “NPR News Now” and the number one top new show was “Rachel Maddow Presents: Ultra” (NBCUniversal News Group). Triton SVP measurement products & strategy Daryl Battaglia says, “As the podcast industry continues to grow, we look forward to sharing these insights to help publishers and advertisers make more informed decisions. Podcasting is an engaging and powerful storytelling medium and our inaugural year-end podcast report acts on our commitment to provide our customers with credible, insightful and trusted data around the consumption of podcast content and listener habits.” See the complete podcast study here.

Industry News

Money Matters Radio Promotes Wolfe and Silva

By TALKERS | January 24, 2023January 24, 2023 by TALKERS

Jason Wolfe is promoted to chief operating officer for Money Matters Radio Inc., the company that produces the syndicated program, “Financial Exchange Radio.” At the same time, the company promotes Tucker Silva from his executive producer post to director of broadcast operations, according to company president and CEO Barry Armstrong. The program is hosted by Chuck Zodda and Mike Armstrong and is heard on 14 affiliate stations. Wolfe began his tenure with Money Matters in August of 2014 after many years serving as the VP of programming and operations for sports talk WEEI and news/talk WRKO in Boston. Money Matters says, “Since joining Money Matters, Wolfe has led the growth of the show’s radio network as well as creating new content and sponsorship opportunities for current and prospective clients, negotiating all network contracts, and expanding the show’s digital footprint through a daily live video stream which can be seen on Facebook, Twitch and the show’s website.” In his role as COO, Wolfe will oversee all aspects of the company’s policies and procedures, including finance, network operations, sales, and marketing.

Industry News

TALKERS News Notes

By Editor | January 24, 2023 by Editor

Audacy’s Cadence13 podcast studio launches, “WEAPONIZED with Jeremy Corbell & George Knapp,” a multi-platform, investigative podcast series hosted by investigative filmmaker Jeremy Corbell and award-winning investigative journalist George Knapp in which they “pull back the veil on the world of the known to explore the world of the unexplained. They break news and share never-before-seen footage, previously suppressed documents, original recordings, and hard evidence related to UFOs, the paranormal, cutting-edge science, cover-ups, conspiracies, and big-time crimes.”

The nationally syndicated travel show “RMWorldTravel” starring Robert and Mary Carey officially surpasses the 500-station mark and is now heard on 510 affiliate stations across the U.S.

The Weather Channel and Skyview Networks announce the expansion of their partnership with the inclusion of SnoCountry Ski Reports. With this expansion, The Weather Channel and SnoCountry will utilize Skyview Networks’ network audio sales platforms and regionalization capabilities to provide winter ski reports to unique geographic audiences, giving listeners valuable ski resort conditions through the winter season.

SiriusXM PGA TOUR Radio is broadcasting from this year’s PGA Show in Orlando today (1/24) through Friday (1/27). The PGA Show is not open to the public and SiriusXM’s hosts will share with their audience insight into the latest in golf instruction, equipment, apparel and more. Listeners will also hear one-on-one interviews with many of the PGA Professionals in attendance at the event.

Industry Views

How to Justify Your Ad Rates

By TALKERS | January 23, 2023 by TALKERS

By Steve Lapa
Lapcom Communications Corp
President

Why did the chicken cross the road? To go to the bank!

Have you been to the supermarket lately? The dairy section where eggs are typically available is looking more and more empty. I shop at the biggest supermarket chain in Florida where a dozen and half eggs cost $8.70, or $5.70 a dozen.

The price of a dozen large eggs has gone up from around $2 to nearly $5. So where are all those rich chickens? Some families are raising their own chickens to beat the high cost of eggs. Others are looking for alternatives to the traditional supply chain, like buying eggs directly from the farm. Talk about adopting the farm-to-table concept! Why haven’t we all adopted an alternative to that simple protein packed egg? Later for the nutrition questions and suggestions, for now let’s learn the basic lessons in this game of chicken or the expensive egg.

1) Classic supply and demand. Welcome, Captain Obvious. Demand stays constant, supply goes down, prices go up. What’s in your pricing formula?

2) We are creatures of habit. Unless you have an allergy or other medical prohibition, chances are you’ve been eating eggs as a source of protein since childhood. Most will pay more to stay with the same tried-and-true rather research an alternative. How are you motivating your prospects to move away from habitual buying to trying your station/concept today?

3) What happens when supply improves? Once accustomed to paying more, we may never see that $2 dozen again. Let’s face it, most radio stations never sell out 100% of their inventory. So how do you keep that value proposition high year-round through various economic cycles.

4) One year in the making. The price of those now expensive eggs increased 60% in a year. Do you have a mid-term or long-term strategy or are you still stuck on making the month?

5) The rationale. Our skyrocketing price of eggs is being reported as the result of an avian flu. Almost anyone can understand that cause and effect equation. How about your sales strategy? Is yours that easy to understand?

Maybe this “eggcersize” seems a bit of a stretch. But consider this simple reality. The price of almost everything has increased, yet my radio friends still struggle with price management. It’s the same for almost every audio-based medium. Let’s not chicken out of the innovative pricing approaches we need during this challenging economy.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com

Industry Views

Monday Memo: Baseball Bonanza

By TALKERS | January 23, 2023January 23, 2023 by TALKERS

By Holland Cooke
Consultant

As The Beatles sang, “It’s been a long, cold, lonely winter.” Baseball – even Spring Training while it’s still chilly in March – says “Here Comes the Sun.” That’s what baseball means… to listeners.

To local advertisers, it’s an opportunity for The Little Guy to sound big. In the words of one GM – who has made a pile of money selling baseball – “It’s ego and envy.”

Sales: It’s a thing, not a number

The sponsorship package cannot be quantified on a-cost-per-ANYTHING basis. It’s not “efficient” in agency terms, but baseball is powerful “reputation appropriation.” Translation: Advertisers can tell the world they’re big-enough for baseball.

— The rapid-response plumber, the roofing repair guy, and the lumber yard or hardware store or any independent local retailer slugging-it-out against big box competitors can be part of the Astros or the Braves or the Cardinals or the Dodgers or the Rangers or the Giants brand.

— Low-hanging fruit: Prospects who are, personally, fans. For decades, we’ve been telling reps at conservative talk stations to pitch businesses that fly big American flags. So which local retailers do you know to be baseball fanatics?

— Milk the value-added stuff affiliates get. Include some tickets in the package. Take ‘em to a game and bring ‘em up to the broadcast booth for a selfie with the radio team. Can you rent a sky box for a game and throw a client party?

— Make a list of guys-who-own-guy-stuff businesses. Home improvement and auto repair have always been opportune.

— Second and third-generation retailers might family-feud about other things. But grandfather AND father AND son can agree on this expenditure lots quicker than you can get consensus about a ROS spot package on “Kiss” or “Lite” or “Magic.”

— Baseball is a high-affinity branding opportunity. I don’t know when I will need to buy a tire…because nails lurk. But I already know where I’ll buy it, because they advertise in Red Sox games. And get this! All year long, that particular advertiser says, in all his commercials, in a thick Boston accent, “You go, Red Saux!”

— Warm list: Who’s advertising on stadium signage? That’s an ego clue. But it’s just branding. Radio can add-value to that expense by “telling your story,” and adding a call-to-action.

— Baseball = beer, so prospect DUI defense attorneys, and auto body shops. 😉

— Reps: You’re not calling from KXXX. You’re calling from Padres Radio. The team logo is in your email and sales material.

— Way-back-when: As Mickey Mantle launched one into the cheap seats, Mel Allen would proclaim it “another Ballentine Blast!” Back to the future: I’ve been at games where everyone there got a free something because the team did such-and-such. Can you invent a cool feature for local sponsorship? Every listener who says they heard ___ gets free ____ the next day.

IMPORTANT: Update copy as the season progresses. This is a franchise, not plug-N-play programming that babysits nights and weekends. Nothing says auto-pilot and disserves clients like spots and promos that crow “Baseball is back!” in July.

I was the Motor-Mouth Manager

War story: I programmed WTOP, Washington in the 1980s, long before there were Washington Nationals. We were your Orioles Baseball Station; and I was managing a union shop…but I ended up joining AFTRA because our announcers were newscasters who couldn’t say “Mid-Atlantic Milk Marketing Association” as rapidly as I, an ex-1970s Top 40 DJ.

— So – believe it or not – the company paid my initiation fee. And every time there was a change in that 65 seconds-of-copy-crammed-into the 60-second opening billboard that ticked-off all the sponsors, I got ‘em all in, and I got $10-something in my Pension & Welfare Fund. Sweet. But I digress…

— To OUR ear, that whole word salad sounds hellishly rushed. But to ADVERTISERS, it’s like having your caricature on the wall at the see-and-be-seen steak house. Every business named there is a someone, associated with everyone else there. They’re part of a local Orioles or Mariners or Mets Baseball Who’s Who. And everyone who isn’t isn’t.

— I’ve been on calls with reps closing baseball packages because “It’s worth it just for the promos!” So, include sponsor mentions in ROS promos.

— That said, sell enough in-game frequency to be heard. Two or three spots per game won’t be.

Next week: Avoiding the most common error I hear baseball stations make.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books; and “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features “Inflation Hacks: Save Those Benjamins.” Follow HC on Twitter @HollandCooke

Industry News

Andrew Giuliani Joins WABC’s On-Air Team

By TALKERS | January 23, 2023January 23, 2023 by TALKERS

77 WABC Radio announces that Andrew Giuliani, son of former New York City Mayor Rudy Giuliani and Donna Hanover, joins the on-air staff at the station. Andrew Giuliani will be a contributing friend on “Sid & Friends In the Morning,” hosted by Sid Rosenberg. In addition, Giuliani will also guest co-host the 5:00 pm to 6:00 pm “Cats At Night” show hosted by Red Apple Media CEO and WABC owner John Catsimatidis. Catsimatidis states, “I’m happy to welcome Andrew to our WABC family. After working in the White House and taking a run at the governorship of New York, Andrew brings an insider’s perspective on national, state, and local political issues to WABC Radio and its listeners.” Giuliani says, “It’s an honor to be a part of the #1 news/talk station in New York. WABC Radio is a combination of its rich history and incredible rebirth. I’m excited to get on the air and connect with the WABC Radio listeners in New York and around the world.” Giuliani was a special assistant to the president and associate director of the Office of Public Liaison during the Trump administration. In his position, he interfaced between the White House and business, nonprofit, and other groups, meeting with President Donald Trump up to four times a week. He also represented his office in White House meetings on the opioid crisis. A lifelong New Yorker, Giuliani ran for governor of New York in 2021.

Industry News

Westwood One Unveils NFL Postseason Audience Data

By TALKERS | January 20, 2023January 20, 2023 by TALKERS

Cumulus Media | Westwood One’s Audio Active Group releases its comprehensive analysis of the NFL postseason audience using 2022 data from Nielsen Scarborough USA+ and MRI Simmons USA. WWO says, “The data revealed that the AM/FM radio audience is far more passionate about football compared to the more casual sports fan found in the TV audience.” Westwood One is the official network radio partner of the NFL, and this year’s Super Bowl coverage marks the 50th time that the network will broadcast the game. Some of the key takeaways from this study are: 1) NFL postseason AM/FM radio listeners are a desirable group of consumers: They are more likely to work full time and have higher disposable incomes compared to NFL postseason TV viewers; 2) The NFL postseason AM/FM radio audience is more engaged with sports: MRI Simmons finds NFL postseason AM/FM radio listeners attend more sporting events, seek out sports information on their phones more often, and play more fantasy sports than NFL postseason TV watchers. The higher levels of engagement translate into greater advertising effectiveness; and 3) NFL postseason AM/FM radio listeners are more likely to make purchases across key consumer categories: Compared to the NFL postseason TV audience, AM/FM radio delivers more consumers who are likely to buy a new or used vehicle, start a new business, or hire a financial advisor. You can see the complete report here.

Industry News

Richard E. Wiley to Receive BFoA’s Lifetime Achievement Award

By TALKERS | January 20, 2023January 20, 2023 by TALKERS

Richard E. Wiley is a former chairman, commissioner, and general counsel of the Federal Communications Commission and one of the most prominent media and telecommunications lawyers. He will be honored with the 2023 Lifetime Achievement Award from the Broadcasters Foundation of America during the Golden Mike Award gala on Monday, March 6, at the Plaza Hotel in New York City. The Lifetime Achievement Award honors an individual who has made invaluable contributions to the television and radio industries. BFoA chairman Scott Herman says, “Dick’s commitment to fight for our industry in Washington has given broadcasters the opportunity to grow their business. His strong belief in our industry has extended to his support of the mission of the Broadcasters Foundation to help those in our business who need it most. We are honored to present him with the Lifetime Achievement Award.” Wiley comments, “I am honored to receive this Lifetime Achievement Award from the Broadcasters Foundation. Since arriving at the FCC more than 50 years ago and co-founding our DC law firm almost 40 years ago, it’s been a privilege to work with broadcasters on landmark innovations including the development of high-definition TV. I’m proud to be a part of this great industry’s evolution, and to support the Foundation’s mission of providing a critical safety net for members of the broadcast profession.” The annual Golden Mike Award gala is a major fundraiser for the Broadcasters Foundation, the only charity devoted exclusively to helping broadcasters in acute need. For information, or to reserve a seat or table at the Golden Mike Award gala and fundraiser, please contact the Broadcasters Foundation at 212-373-8250 or info@thebfoa.org.

Job Opportunity

KICD, Spencer, Iowa Seeks PD and Morning Host

By TALKERS | January 20, 2023January 20, 2023 by TALKERS

The Spencer Radio Group – part of Saga Communications – is looking to hire a full-time program director and morning show host for heritage station 1240 AM and 102.5 FM KICD in Spencer, Iowa. For 80 years – KICD-AM has been the “local information source” for northwest Iowa and portions of southwest Minnesota. Here’s what they tell TALKERS: We’re looking for someone with the ability, talent and passion to continue KICD’s long tradition into the future. The person for this position will need to live in Spencer, Iowa (or surrounding area). We need someone who understands small-market, local radio and is willing to be involved in the community. Knowledge of radio automation software, Adobe Audition and general computer experience is preferred. This person should also have previous experience on-air; production/imaging creativity; and website/social media skills. The Spencer Radio Group is owned and operated by Saga Communications – a company that invests back into their stations and their people! SRG offers great benefits including – health, vision, dental and 401K. Send your resume and demo to operations manager Kevin Tlam at ktlam@spencerradiogroup.com. No phone calls. No voicetrack inquiries. Saga Communications of Iowa, LLC is an EOE.

Industry News

WSJS, Winston-Salem Dealing with Effects of Tower Vandalism

By TALKERS | January 19, 2023January 19, 2023 by TALKERS

According to a report from WXII-TV, Winston-Salem, Truth Broadcasting Corporation’s news/talk/sports WSJS-AM, Winston-Salem is off the air today (1/19) as it works to repair damage to three of its towers that’s taken place over the past five weeks. Truth Broadcasting owner Michael Carbone tells WXII-TV that when the first tower was damaged, they thought bad weather was the culprit. But, after the second tower was affected, they realized that it was intentional and done by someone who knew what they were doing. The report states that after the second tower was damaged “Truth Broadcasting then hired security, and then the morning after security left the third tower was damaged. Police say someone used a tool to cut through parts of the towers anchoring them to the ground. ‘The person who did this had a real good idea of what they were doing,’ Carbone said. ‘Because they picked the point that was the safest to do what they were going to do.’” Police continue to investigate but so far, they have not made any arrests. Carbone says they are working on another location for the WSJS transmitter and hope to return to the air in a few days.

Industry News

Iverson Joins Key Networks as Senior Account Executive

By TALKERS | January 19, 2023 by TALKERS

Key Networks appoints Mike Iverson senior account executive in which he’ll represent Key Networks’ clients, including Bloomberg Radio, to create new sales opportunities and revenue streams for the company. Las Vegas-based Iverson will report directly to Jason Wilberding, president of sales for Key Networks. Iverson most recently served Ryan Seacrest Enterprises as SVP, sales and corporate partnerships. Wilberding says, “Mike is the consummate marketing and sales innovator with excellent relationships spanning his 30-plus years as a broadcast professional. I have worked with Mike at Viacom/CBS, Spanish Broadcasting and iHeart/Premiere, and have competed with him, as well. His creative approach to working with clients makes him an outstanding addition to Key Networks.” Iverson comments, “I’m excited to be a part of the incredible team at Key Networks and to work with a fresh-thinking, entrepreneurial company setting new standards for radio syndication with pre-eminent brands like Bloomberg Radio. It is energizing to have the opportunity to move quickly and effectively for clients in an environment that feels much like a start-up. I’m also thrilled to join forces once again with Jason Wilberding.”

Industry News

FOX News Wraps 2022 as Tops in Multiplatform Views and Minutes

By TALKERS | January 19, 2023 by TALKERS

According to data from Comscore, FOX News Digital closed out 2022 as the top-performing news brand with multiplatform views and minutes. For the year, FOX News Digital secured more than 18 billion multiplatform views, over 34 billion multiplatform minutes and averaged 82.7 million monthly multiplatform unique visitors. FOX News states that it was also “the most engaged news brand on social media throughout 2022, according to Emplifi, reaching over 445 million social media interactions. FOX News Digital drove 179.7 million Facebook interactions, 49.6 million Twitter interactions and 215.9 million Instagram interactions. On YouTube, FOX News delivered its best year ever, driving over 3.4 billion views, finishing first in the news competitive set.” While FOX News Digital topped rival CNN.com in the multiplatform minutes and multiplatform views category, CNN.com was the leader in multiplatform unique visitors – the digital equivalent of cume – with 124.9 million compared to NYTimes.com’s 89 million and FOX News Digital’s 82.7 million.

2026 Heavy Hundred – 1-25

By TALKERS | January 18, 2023August 17, 2026 by TALKERS

1. Sean Hannity – Premiere Networks

2. Dave Ramsey – The Ramsey Network

3. Brian Kilmeade – FOX News Radio

4. Clay Travis & Buck Sexton – Premiere Networks

5. Dana Loesch – Radio America

6. Michael Berry – KTRH, Houston / Premiere Networks

7. Joe “Pags” Pagliarulo – KTSA, San Antonio / Compass Media Networks

8. Thom Hartmann – WYD Media

9. Mike Gallagher – Salem Radio Network

10. Lee Habeeb – Premiere Networks

11. Glenn Beck – Premiere Networks

12. Mark Levin – Westwood One

13. Sid Rosenberg – WABC, New York

14. Tavis Smiley – KBLA, Los Angeles / Syndication

15. Dom Giordano – WPHT, Philadelphia

16. Lars Larson – KXL, Portland / Compass Media Networks

17. Bill Handel – KFI, Los Angeles

18. George Noory – Premiere Networks

19. Harry Hurley – WPG, Atlantic City

20. Walter Sterling – WABC, New York / Red Apple Audio Networks

21. Todd Starnes – KWAM, Memphis / Syndication

22. Jimmy Failla – FOX News Radio

23. Larry O’Connor – WMAL-FM, Washington / Salem Radio Network

24. Erick Erickson – Compass Media Networks

25. Howard Stern – SiriusXM

1 – 25 | 26 – 50 | 51 – 75 | 76 – 100

Heavy Hundred Archive

Industry News

New Affiliates and Distribution Change for Erick Erickson Show

By TALKERS | January 18, 2023January 18, 2023 by TALKERS

The nationally syndicated “Erick Erickson Show” moves to the Westwood One Wegener distribution system from its previous place on the Premiere XDS system. At the same time, program host Erick Erickson tells TALKERS magazine that his show is now heard on Tri-City Radio LLC’s news/talk WJNZ-AM, Mobile daily and on Radio One’s news/talk WBT-AM/FM, Charlotte on weekends.

Industry News

2023 Gracies Deadline Extended to January 23

By TALKERS | January 18, 2023 by TALKERS

The Alliance for Women in Media Foundation (AWMF) announces that the deadline to submit entries for the 48th Annual Gracie Awards is being extended through January 26, 2023 (11:59 pm ET). The regular deadline, with no additional fee, is January 19, 2023 (11:59 pm ET). The Gracie Awards, presented by AWMF, celebrate programming and individual achievement by, for and about women in television, radio/audio and digital media. Submissions from all facets of media are encouraged. A full list of the categories can be found here. AWMF president Becky Brooks says, “As our largest fundraiser of the year, the Gracie Awards empower the Alliance for Women in Media Foundation to deliver on its promise of advancing all women in media by strengthening their connection, education and recognition in our industry.” The Gracie Awards Gala will be May 23 at the Four Seasons Beverly Wilshire hotel and the Gracie Awards Luncheon will be held on June 20 at the Cipriani 42nd Street, New York.

Industry Views

Dr. Murray Sabrin Guests on Harrison Podcast

By TALKERS | January 17, 2023January 17, 2023 by TALKERS

One of the most prolific talk radio interviewees of the past three decades, Murray Sabrin, Ph.D. is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” Sabrin is professor emeritus of finance at Ramapo College of New Jersey. Sabrin, who made New Jersey political history in 1997 for his groundbreaking third-party gubernatorial candidacy as the Libertarian Party nominee, is widely recognized as one of America’s leading voices on libertarian ideology. Harrison and Sabrin take a deep-dive into the ongoing problems of our times – inflation, health care, endless wars, excessive taxation, illegal immigration, and the alleged erosion of civil liberties under the crushing overreach of big government. Harrison, a First Amendment advocate who maintains a neutral partisan philosophy, says, “Libertarianism is an ideology with which I do not necessarily fully agree in terms of practical application – but one that I support as a guideline to keeping the unwieldy task of running 21^st century America within the compass direction and spirit intended by the Founding Fathers.” Harrison wrote the foreword in Sabrin’s latest Amazon paperback best-seller, From Immigrant to Public Intellectual: An American Story (Talkers Books, 2022). The book follows Sabrin’s rise as an immigrant child with humble beginnings to forge a stellar career as an educator, author, history-making third party political candidate and media influencer. To listen to the podcast in its entirety, please click here.

Industry Views

Local News Matters Most

By TALKERS | January 16, 2023 by TALKERS

By Holland Cooke
Consultant

Why? Done right, it makes you special. Because new-tech audio competitors don’t do local news, and with most broadcast radio hours now robotic.

“Why waste your time with AM/FM radio?”

Responding to that recent SiriusXM Marketing campaign, NAB president & CEO Curtis LeGeyt:

“Unlike our competitors, listeners do not need to fork over a monthly subscription fee, purchase a program or afford an expensive mobile data plan.”
“During times of emergency, Americans are not told to turn to SiriusXM for lifeline information. They are not going to get emergency alerts, hear up-to-the-minute reporting or find out where to get help on Pandora or Spotify. No other audio medium can replicate our service when lives are in danger.”
“Broadcast radio also provides an engine for economic activity. When local businesses want to get the word out about their goods and services, local radio stations provide an affordable way for them to advertise and reach the consumers who live in their area.”

These are not “normal” times

When Trump was on the front burner, his controversies alone changed daypart-to-daypart, even hour-to-hour. The talk part of the news/talk format remains largely static, no minds change. But our news content is dynamic.
In a monsoon in Las Vegas (NOT a misprint) someone drowned; and video of rain cascading through the ceiling onto blackjack tables at Planet Hollywood went-viral. We prayed as Kentucky drowned and Buffalo got snowed-under. After tumbleweeds piled-up around her Colorado home blocking windows and doors, Marlies Gross told AccuWeather: “We have so many fires here, and we have a drought and those tumbleweeds, they would just go up and explode into flames all over, and we probably would go with it.”
After 2+ years of arguing about vaccines, Polio is back and COVID is back again’ and RSV isn’t just a kid thing. Increasingly noticeable in my travels: Without being required to, people are re-masking.

It’s easier to add Occasions than Duration-per

Translation: There’s little we can do to keep someone sitting in a parked car with the key on Accessories. And AM/FM has never had more competition. So, to keep ‘em coming back, keep telling them something they can’t hear elsewhere, and make it sound different than last hour.

And TELL THEM that’s what you do:

“Are you on-the-road? Stay up-to-speed with us!”
“What happened since breakfast? We’ll tell you before dinner.”
“Stay close to the news.”

Be known for knowing. And tell them when and how you’ll tell them, on various devices.

Industry Views

Pending Business: Package for Profit

By TALKERS | January 16, 2023January 17, 2023 by TALKERS

By Steve Lapa
Lapcom Communications Corp
President

Is it just me, or has packaging become a lost art?

What was once a go-to revenue builder, has become a function of muscle memory and is presented with the enthusiasm of watching paint dry. Am I getting at least a “maybe?” If so, and you feel like the packaging treadmill is going to wearing you down, let’s regroup. For the manager and ultimately the seller, every package must answer four basic questions:

That is the (revenue) goal?
What is the timeline?
What is the unique factor?
If it fails to sell, do we drop it or revise?

Now let’s review the 10 basic packages:

New Business. You should have a simple new business package available each quarter that can either be sold as is or serve as a start point.
Event Tie-In. Like the title says, this package will help your advertiser benefit from an event your station is tied into or sponsoring.
New On-Air Talent. This is where you show the value-based opportunity to work with a new talent in your lineup.
Special Programming. Every radio format will run a special program of some kind during the year. From election coverage and exclusive interviews to countdowns, just package and sell.
Slow Season. Is there a special package offered on a limited basis to help power through when business hits a red light?
Sports. Needs no definition, just a little updated creative thinking.
Calendar Holidays. This is the gift that never stops giving. Mother’s Day, Christmas, Valentine’s Day, Thanksgiving, come every year. What’s new in your package?
Base Programming. News, Traffic, Weather, if your radio station offers the basic service elements, talk to your programming people for new packaging ideas.
Emergency Programming. With direct coordination of programming, emergency programming offering special weather, disaster or other community-oriented programming can always open a new door. Remember this type of programming is always a spotlight for radio’s immediacy.
Bundling your digital and social media assets can help move the needle with local advertisers. I’m not advocating a giveaway, just suggesting competitive thinking in the fast moving, high growth digital advertising universe.

Back to where we started. This is the simple takeaway: Packaging is the art and science of selling with a value component that easily answers the question, “Why buy now?”

Industry News

Industry Mourns the Passing of WRHU GM Bruce Avery

By TALKERS | January 16, 2023January 16, 2023 by TALKERS

The vast Hofstra University community, its Lawrence Herbert School of Communication and the greater national radio broadcasting industry mourn the passing of longtime WRHU Radio general manager Bruce Avery. Avery passed away peacefully at home Saturday evening (1/14) after losing a five-year battle against an aggressive form of prostate cancer. He had held the position at the Long Island, NY facility – until his recent retirement in 2022 – since 1994. During that 28-year period, he successfully mentored countless students of radio broadcasting and played a major role in building the multi-Marconi Award-winning WRHU-FM/WRHU.org into a powerhouse among America’s campus radio stations. In 2021, WRHU was the recipient of the prestigious “World Radio Day Award” from the Academy of Radio Arts and Sciences of America in conjunction with the United Nations‘ UNESCO General Conference. Recent recipients of this high honor include WTOP, Washington, DC; 1010 WINS, New York; and KDKA-FM, Pittsburgh. WRHU is the only campus radio station to receive this award. Hofstra University president Susan Posner states, “Bruce was an incredible friend and mentor who had a major hand in turning WRHU into the multi-Marconi award winning station that it is today. We will truly miss Bruce and cherish everything he gave to WRHU. Our thoughts are with his family and friends.” Lawrence Herbert School of Communication dean Mark Lukasiewicz adds, “Our heartfelt sympathies go out to Bruce’s widow Veronica, his children, and his extended family. We were fortunate to be able to celebrate Bruce’s career with him only a few months ago at his retirement luncheon, where former students and colleagues shared stories and fond memories of his decades of service at WRHU. At that event, we announced the establishment of an endowed scholarship in Bruce’s name, recognition of the deep impact he made on generations of students.” For the past two decades, Avery also served as an extremely popular meteorologist on News12 Long Island which posted a heartfelt video tribute to his legacy that you can see here. Funeral arrangements have not yet been announced.

Industry News

TALKERS News Notes

By TALKERS | January 16, 2023 by TALKERS

— The Akron Beacon Journal reports that former WNIR-FM, Akron evening talk host Jim Isabella is running for mayor of Akron. Isabella exited the Media-Com news/talk station last year. Isabella is running as a Republican and it’s been 40 years since the city’s been led by a GOP mayor.

— The National Association of Broadcasters is celebrating its 100^th year as an advocacy association for America’s broadcasters. The 2023 NAB Show Centennial Celebration is scheduled to take place April 15 – 19 in Las Vegas and will commemorate 100 years since the first NAB Show in 1923. NAB president and CEO Curtis LeGeyt says, “This year marks our century-long legacy of advocating on behalf of America’s broadcasters and driving global innovation and industry growth through NAB Show. We invite the entire NAB community, including broadcasters and content professionals from around the world, to join us for the Centennial Celebration as we honor our rich history, recognize our unparalleled impact and celebrate our next 100 years.”

— Audacy, via its partnership with BetMGM and the BetQL Network, will broadcast live from the newly opened BetMGM Sportsbook located next door to State Farm Stadium during the week of February 6-10 leading up to the NFL’s Super Bowl XLVII.

— Tomorrow (1/17), Podbean hosts the free webinar “Creating a Podcast Network For Your Niche with The Pharmacy Podcast Network” with guest Todd Eury, CEO of The Pharmacy Podcast Network. The program will discuss how The Pharmacy Podcast Network started, best practices and tips for starting your own podcast network, how to build audience trust and hone in on your podcast niche.

Industry News

Hersholt Retires from KNWN-AM/FM, Seattle; Calvert to AM Drive

By TALKERS | January 13, 2023January 13, 2023 by TALKERS

Today (1/13) is the last day on the air for KNWN-AM/FM, Seattle morning drive news anchor Gregg Hersholt. He’s retiring from Lotus Communications’ “Northwest Newsradio” after five decades on the air in Seattle. Hersholt says, “Thank you to those who have listened along the way and the many great people I have worked for. I feel truly blessed.” KNWN program director Rick Van Cise says, “Gregg gave every story he covered the importance it deserved. While his are big shoes to fill, we are pleased to announce the appointment of ‘Northwest Newsradio’ reporter Brian Calvert to the morning co-anchor post with Manda Factor. Brian’s engaging personality, news credibility and unique storytelling make him a great fit.” Calvert comments, “It’s been a thrill to be a part of one of the best morning teams ever in radio as a reporter, and now an honor to co-host the broadcast.”

Industry News

Al Morganti to Ink Deal to Remain with WIP, Philadelphia

By TALKERS | January 13, 2023January 13, 2023 by TALKERS

The Philadelphia Business Journal’s Jeff Blumenthal reports that WIP, Philadelphia morning drive personality Al Morganti will remain with the Audacy sports talk station for the next five years to host a hockey podcast and host weekend programs. The 69-year-old Morganti is a long-time co-host of Angelo Cataldi’s morning drive show and with Cataldi retiring from the station after the Philadelphia Eagles’ season ends, it was unclear what role Morganti would play with the station. In his piece, Blumenthal notes that when Audacy revealed that Joe DeCamara and Jon Ritchie would be the new morning drive show, it stated Morganti would continue to work for the station in some capacity. Morganti will host the hockey podcast twice per week during the season and once per week during the off-season. As for hosting weekend shows, there’s no indication he’ll have a regularly scheduled show, but will fill in when needed. Morganti also works for NBC Sports Philadelphia as a pre-and post-game analyst.

Industry Views

Radio’s Valuable Asset

By TALKERS | January 12, 2023 by TALKERS

TALKERS publisher Michael Harrison says one of the most valuable assets possessed by the radio industry, at this juncture, is the actual word radio itself regardless of which platform carries its content. At this morning’s TALKERS editorial board meeting, Harrison stated, “The rush to abandon the word radio in favor of audio is short-sighted, foolish and a case of throwing the baby out with the bathwater. This trend is indicative of a major blind spot regarding the basics of media theory and the delicate three-way relationship between form, content and institutional branding.” Harrison continued, “The rush to convert the ‘magical’ business and products of radio to the utilitarian term audio is akin to the motion picture industry theoretically abandoning the words film, movie or cinema in favor of video… or the journalism industry trading in the word news for information or data… or the automobile industry ditching the word car for vehicle.” Harrison concludes, “Looking back, maybe the captains of the railroad industry should have stayed in the train business after all and focused on modernizing and improving it as opposed to getting hung up on transportation and winding up with nothing.”