Industry News

TALKERS News Notes

Gridiron Network, LLC announces an 11-game slate of college football games available to radio stations beginning with the first broadcast on September 23. Gridiron Network president & general manager Noah Britt serves as the play-by-play announcer, with color analysts Jon Reynolds and Danny Wuerffel with sideline reporters Jason Crowder, Kurt Kretzschmar, and Patrick Johnson. Key Networks is the exclusive network advertising sales representative for the Gridiron Network and Gow Media is providing broadcast infrastructure support.

Religious broadcaster Hope Media Group announces that Coppelia joins the company as director of media fundraising. In this role, she will coordinate and host on-air fundraising for KSBJ, WayFM, Vida Unida and NGEN. She was most recently with Central Florida Educational Foundation’s WPOZ-FM, Orlando.

Ratings Takeaways

June 2023 PPM Ratings Takeaways – Part Three

imJune 2023 PPM Data – Information for the June 2023 ratings period has been released for Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus.

Nielsen Audio’s June 2023 sweep covered May 25 – June 21.

TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are May 2023 – June 2023 (6+).

PORTLAND

News/Talk: Alpha Media’s KXL “FM 101 News” 5.8 – 5.6, -.2, third to fourth

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Oregon Public Broadcasting’s KOPB 5.8 – 5.9, +.1, anchored in third-place

KOPB’s internet stream 2.1 – 1.7, -.4, #18 to #20

Number One 6+: iHeartMedia classic hits-oldies KLTH, first month, 8.6 – 9.1, +.5

Largest 6+ May 2023 – June 2023 Increase: country KWJJ and similarly-formatted KUPL (+1.3)

Largest 6+ May 2023 – June 2023 Decrease: adult contemporary KKCW and news/talk KEX (-.6)

CHARLOTTE

News/Talk: Urban One-owned WBT AM & WBT-FM “Charlotte’s News Talk” 4.7 – 4.8, +.1, repeats in seventh-place

News: None in the top twenty

Sports Talk: Urban One’s WFNZ-FM “Sports Radio 92.7” 2.0 – 1.7, -.3, locked at #16

Public Radio News/Talk: University Radio Foundation’s WFAE 4.6 – 3.8, -.8, #8 to #11

South Carolina Educational Television Commission-owned WNSC .5 – .4, -.1, #20 to #19

Number One 6+: Urban One urban-rhythmic oldies WOSF, second straight month, 6.9 – 7.6, +.7

Largest 6+ May 2023 – June 2023 Increase: country WKKT (+.9)

Largest 6+ May 2023 – June 2023 Decrease: public radio news/talk WFAE (-.8)

SAN ANTONIO

News/Talk: iHeartMedia’s WOAI “News Radio 1200” 3.1 – 2.8, -.3, repeats at #14

Alpha Media-owned KTSA “Stay Connected” 3.3 – 2.4, -.9, #12 to #17

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Texas Public Radio’s KSTX 1.7 – 1.8, +.1, #21 to #19

Number One 6+: Cox Media Group classic hits-oldies KONO-FM, sixth consecutive month, 7.6 – 8.9, +1.3

Largest 6+ May 2023 – June 2023 Increase: classic hits-oldies KONO-FM (+1.3)

Largest 6+ May 2023 – June 2023 Decrease: country KCYY and news/talk KTSA (-.9) 

SACRAMENTO

News/Talk: iHeartMedia-owned KFBK-AM & KFBK-FM “News 1530 AM & 93.1 FM” 9.9 – 9.6, -.3, first to second

KFBK-AM & KFBK-FM cluster-mate KSTE-AM “Talk 650” 4.2 – 4.6, +.4, ninth to sixth

News: None in the top twenty

Sports Talk: Bonneville-owned KHTK “Sacramento Sports 1140” 1.6 – 1.0, -.6, #17 to #20

Public Radio News/Talk: Capital Public Radio-owned KXJZ 3.2 – 3.1, -.1, anchored at #12

Number One 6+: Audacy classic rock KSEG, first month, 8.5 – 10.2, +1.7

Largest 6+ May 2023 – June 2023 Increase: classic rock KSEG (+1.7)

Largest 6+ May 2023 – June 2023 Decrease: adult contemporary KBEB (-1.0)

PITTSBURGH

News/Talk: Audacy’s KDKA-AM “News Radio 1020 AM” 3.7 – 3.3, -.4, #11 to #12

News: None in the top twenty

Sports Talk: Audacy-owned KDKA-FM “93.7 The Fan All Sports All The Time” (Pirates) 7.3 – 7.1, -.2, fourth to third

Public Radio News/Talk: Pittsburgh Community Broadcasting’s WESA 4.1 – 4.3, +.2, repeats in eighth-place

Number One 6+: iHeartMedia classic hits-oldies WWSW, seventh month in a row, 11.5 – 11.2, -.3

Largest 6+ May 2023 – June 2023 Increase: rock WDVE (+1.4)

Largest 6+ May 2023 – June 2023 Decrease: adult hits WRRK (-2.3)*

*Represents the largest May 2023 – June 2023 decrease (6+) of any station from these 12 PPM-markets

SALT LAKE CITY

News/Talk: iHeartMedia’s KNRS-AM & KNRS-FM “Talk Radio” 5.7 – 5.6, -.1, repeats in third-place

Bonneville-owned KSL “News Radio 102.7 FM & 1160 AM” 4.9 – 4.1, -.8, seventh to eighth

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: None in the top twenty

Number One 6+: Bonneville adult contemporary KSFI, eighth straight month, 11.3 – 11.0, -.3

Largest 6+ May 2023 – June 2023 Increase: rock KBER (+1.4)

Largest 6+ May 2023 – June 2023 Decrease: hot AC KBZN (-.9) 

LAS VEGAS

News/Talk: Audacy-owned KMXB-HD3 “101.5 K-Dawn The Talk Of Las Vegas” 1.9 – 2.3, +.4, #18 to #17

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Nevada Public Radio’s KNPR 1.8 – 1.9, +.1, repeats at #19

Number One 6+: Lotus Spanish adult hits KWID, first month, 5.2 – 8.4, +3.2

Largest 6+ May 2023 – June 2023 Increase: Spanish adult hits KWID (+3.2)**

Largest 6+ May 2023 – June 2023 Decrease: CHR KLUC (-1.4)

**Represents the largest May 2023 – June 2023 increase (6+) of any station from all 36 PPM-markets analyzed thus far

ORLANDO

News/Talk: iHeartMedia’s WTKS “Real Radio 104.1” 4.5 – 4.6, +.1, repeats in tenth-place

Cox Media Group-owned WDBO “Orlando’s News Talk” 3.7 – 3.9, +.2, continues at #11

WTKS cluster-mate WFLF “Orlando News Radio” .4 – 1.3, +.9, #22 to #19

News: None in the top twenty

Sports Talk: iHeartMedia’s WYGM “96.9 The Game”.7 – 1.3, +.6, #20 to #19

Public Radio News/Talk: Community Connections-owned WMFE 2.5 – 2.4, -.1, #15 to #16

Number One 6+: iHeartMedia adult contemporary WMGF, first month, 7.6 – 8.7, +1.1

Largest 6+ May 2023 – June 2023 Increase: adult contemporary WMGF (+1.1)

Largest 6+ May 2023 – June 2023 Decrease: classic rock WMMO (-2.0)

CINCINNATI

News/Talk: iHeartMedia-owned WLW “700 Cincinnati’s News Radio” (Reds) 12.0 – 13.0, +1.0, #1

cluster-mate WKRC “55 KRC The Talk Station” 4.2 – 4.5, +.3, seventh to sixth

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Cincinnati Public Radio’s WVXU 4.9 – 4.2, -.7, sixth to seventh

Number One 6+: news/talk WLW, 17th consecutive month, 12.0 – 13.0, +1.0

Largest 6+ May 2023 – June 2023 Increase: news/talk WLW (+1.0)

Largest 6+ May 2023 – June 2023 Decrease: public radio news/talk WVXU (-.7)

CLEVELAND

News/Talk: iHeartMedia’s WTAM “News Radio 1100” (Guardians) 5.9 – 5.8, -.1, eighth to seventh

News: None in the top twenty

Sports Talk: Audacy’s WKRK “Sports Radio 92.3 The Fan” 4.1 – 2.9, -1.2, #11 to #12

Public Radio News/Talk: Kent State University-owned WKSU 6.5 – 5.7, -.8, sixth to eighth

Number One 6+: iHeartMedia classic hits-oldies WMJI, eighth month in a row, 10.0 – 10.2, +.2

Largest 6+ May 2023 – June 2023 Increase: CHR WAKS (+1.0)

Largest 6+ May 2023 – June 2023 Decrease: sports talk WKRK (-1.2)

KANSAS CITY

News/Talk: Audacy-owned KMBZ-FM “98.1 FM News, Traffic, Weather” 4.8 – 4.3, -.5, fifth to seventh

KMBZ-FM cluster-mate KMBZ-AM “Talk 980 AM” 1.5 – 1.4, -.1, flat at #19

News: None in the top twenty

Sports Talk: Audacy’s KCSP “Sports Radio 610 Our Teams, Our Town” (Royals) 2.8 – 2.7, -.1, #14 to #15

Public Radio News/Talk: University of Missouri-owned KCUR steady at 3.8, repeats in tenth-place

Number One 6+: Cumulus Media classic rock KCFX, first month, 9.0 – 10.5, +1.5

Largest 6+ May 2023 – June 2023 Increase: classic rock KCFX (+1.5)

Largest 6+ May 2023 – June 2023 Decrease: urban contemporary KPRS (-.8)

COLUMBUS

News/Talk: iHeartMedia-owned WTVN “News Radio 610” 7.1 – 6.2, -.9, second to fourth   

News: None in the top twenty

Sports Talk: Tegna-owned WBNS-FM “97.1 FM The Fan” 5.8 – 4.9, -.9, fifth to seventh

Public Radio News/Talk: Ohio State University’s WOSU 4.3 – 4.5, +.2, repeats in ninth-place

Number One 6+: iHeartMedia country WCOL, eighth straight month, 10.2 – 11.0, +.8

Largest 6+ May 2023 – June 2023 Increase: country WCOL (+.8)

Largest 6+ May 2023 – June 2023 Decrease: news/talk WTVN and sports talk WBNS-FM (-.9)

Up next: June 2023 overviews for Austin; Raleigh; Indianapolis; Milwaukee; Nashville; Providence; Norfolk; Jacksonville; West Palm Beach; Greensboro; Memphis; and Hartford.

Email Mike Kinosian at Mike.Kinosian@gmail.com.

Industry Views

Pending Business: Shorter and Faster is Better

By Steve Lapa
Lapcom Communications Corp
President

Looks like Major League Baseball is about to show the radio business how to score the winning run. Major League Baseball decided it was time to reverse the aging fan base, declining gameday gates, and shorten three-plus-hours of in-game boredom.

Despite the downhome storytellers doing play-by-play on radio and innovations of TV coverage, the game was getting tedious, and it was time for Major League Baseball to change or slowly but surely face the fate of the dinosaur.

Sound familiar? Yes, there are some baseball innovations that entertained people like the infamous mascots of yesteryear, but MLB is about the hallowed Hall of Fame heritage of pinstripes, red socks, and Dodger blue. Change means risk and in baseball swinging for the fences is a 1 in 18 shot.

Getting a little too close for comfort? Fans and sponsors needed a new spark to ignite baseball fever, so MLB responded with a pitch clock to speed up the game and bigger bases to bring back one of the most exciting plays in sports. Guess what? Games are being played faster, gameday attendance is up 8%, TV viewership is up 14% and according to the Insider, social media views are up 67% as under-35 demographics are up 14%. Let us start connecting the dots to our business.

— News/talk radio relies on a 55+ audience. Nothing wrong with the “money demo.” But talk radio needs to look ahead to what happens AFTER the election cycle.

— Most daily talk shows are three hours long. So were most MLB games… until this year. Shorter became better as attendance and viewership shot up. Wake up radio programmers, hosts, managers! Do we have the courage and budget to program and sell shorter, faster moving programs? Radio is so stuck in an outdated model; the low growth is about to make another appearance in bankruptcy court.

— Fans got excited and social media exploded. Last time I checked, Savannah, Georgia was Nielsen radio market #145. No news/talk radio station in the top 100 U.S. radio markets has as many Facebook followers as the Savannah Bananas baseball team.

— Fans and sponsors needed a new spark. What has your radio station offered lately that is new, exciting and lights the fuse for sponsors and listeners?

Recently, a 21-year-old baseball star stole two bases then decided to steal home and the fans went crazy. Through the years we have seen the play. But every time it happens the fans in the stands are on their feet, cheering, high fiving, and re-living every detail of the excitement. Baseball is back, bigger and better than ever. All of us can learn from today’s changes in America’s Pastime.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry News

Round Two of June PPMs Released

imThe second of four rounds of ratings data from Nielsen Audio’s June 2023 PPM survey has been released for 12 markets including Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis. Nielsen’s June 2023 sweep covered May 25 – June 21. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways for this group of markets. In Boston, iHeartMedia’s news/talk WRKO sheds three-tenths for a 4.1 share (weekly, 6+ AQH share) that drops it to the #10 rank, while sister all-news WBZ-AM rises three-tenths to finish with a 4.8 share good for the #7 rank. In Phoenix, iHeartMedia’s news/talk dips four-tenths to a 2.4 share and falls to the #17 rank, while Bonneville’s crosstown news/talk KTAR-FM loses two-tenths to also finish with a 2.4 share that leaves the two stations tied for the #17 rank. See Mike Kinosian’s complete Ratings Takeaways from this group of markets here.

Ratings Takeaways

June 2023 PPM Ratings Takeaways – Part Two

imJune 2023 PPM Data – Information for the June 2023 sweep has been released for Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis.

Nielsen Audio’s June 2023 sweep covered May 25 – June 21.

TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are May 2023 – June 2023 (6+).

WASHINGTON, DC

News/Talk: Cumulus Media’s WMAL “105.9 FM – Where Washington Comes To Talk” 4.7 – 3.6, -1.1, seventh to ninth

News: Hubbard Broadcasting-owned WTOP & WTLP “Washington’s Top News” 8.0 – 8.2, +.2, anchored in the runner-up slot

Sports Talk: Audacy’s WJFK-FM “106.7 The Fan” (Nationals) flat at 2.4, continues at #15

Public Radio News/Talk: American University-owned WAMU 11.4 – 11.0, -.4, #1

Number One 6+: public radio news/talk WAMU, 19th month in succession, 11.4 – 11.0, -.4

Largest 6+ May 2023 – June 2023 Increase: urban AC WHUR (+1.0)

Largest 6+ May 2023 – June 2023 Decrease: news/talk WMAL (-1.1)

BOSTON

News/Talk: iHeartMedia’s WRKO “AM 680 The Voice Of Boston” 4.4 – 4.1, -.3, ninth to tenth

News – Talk: iHeartMedia-owned WBZ-AM “News Radio 1030” 4.5 – 4.8, +.3, eighth to seventh

Sports Talk: Beasley Media Group’s WBZ-FM “98.5 The Sports Hub” 8.3 – 5.5, -2.8, first to third

Audacy-owned WEEI-FM “93.7 Boston’s Sports Station” (Red Sox) 3.5 – 3.4, -.1 #11 to #13

Public Radio News/Talk: Boston University’s WBUR 5.5 – 5.7, +.2, third to second

WGBH Educational Foundation-owned WGBH 3.5 – 4.0, +.5, repeats at #11

Number One 6+: Beasley Media Group classic hits-oldies WROR, first month, flat at 6.0

Largest 6+ May 2023 – June 2023 Increase: hot AC WWBX (+1.1)

Largest 6+ May 2023 – June 2023 Decrease: sports talk WBZ-FM (-2.8)*

*Represents the largest May 2023 – June 2023 decrease (6+) of any station from the 24 PPM-markets we’ve analyzed thus far

MIAMI

News/Talk: None in the top twenty

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Dade County School Board-owned WLRN 4.1 – 3.7, -.4, seventh to tenth

Number One 6+: Cox Media Group urban AC WHQT, fourth straight month, 9.1 – 8.9, -.2

Largest 6+ May 2023 – June 2023 Increase: rhythmic hot AC WFLC (+1.7)

Largest 6+ May 2023 – June 2023 Decrease: adult contemporary WFEZ (-.8)

SEATTLE

News/Talk: Bonneville-owned KIRO-FM “97.3 FM” flat at 4.3, eighth to ninth

News: Lotus Communications’ KNWN-AM & KNWN-FM “Northwest News Radio” 3.4 – 2.6, -.8, #14 to #16

Sports Talk: Bonneville-owned KIRO-AM “710 AM ESPN Seattle” (Mariners) 4.3 – 4.6, +.3, eighth to seventh

Public Radio News/Talk: Northwest Public Radio’s KUOW 4.0 – 5.6, +1.6, tenth to fourth

Number One 6+: Audacy country KKWF, first month, 6.5 – 7.4, +.9

Largest 6+ May 2023 – June 2023 Increase: public radio news/talk KUOW (+1.6)

Largest 6+ May 2023 – June 2023 Decrease: classic hits-oldies KJEB; contemporary Christian KCMS; and sports talk KJR-FM (-.9)

DETROIT

News/Talk: Cumulus Media’s WJR “News Talk 760 AM” unchanged at 2.4, #14 to #17

News: Audacy-owned WWJ News Radio 950” flat at 3.5, #11 to #12

Sports Talk: Audacy’s WXYT-FM “97.1 The Ticket” (Tigers) 7.6 – 7.0, -.6, second to third

WXYT-FM’s internet stream 2.0 – 1.7, -.3, repeats at #20

Public Radio News/Talk: University of Michigan-owned WUOM 2.2 – 1.8, -.4, #17 to #18

Number One 6+: iHeartMedia CHR WKQI, first month, 7.2 – 8.1, +.9

Largest 6+ May 2023 – June 2023 Increase: urban AC WMXD (+1.3)

Largest 6+ May 2023 – June 2023 Decrease: classic rock WCSX; sports talk WXYT-FM; and rock WRIF (-.6)

PHOENIX

News/Talk: iHeartMedia’s KFYI “News Talk 550” 2.8 – 2.4, -.4, #13 to #17

Bonneville-owned KTAR-FM “News 92.3 FM” 2.6 – 2.4, -.2, #15 to #17

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Maricopa County Community College-owned KJZZ 5.6 – 6.3, +.7, fourth to third

Number One 6+: Hubbard Broadcasting classic rock KSLX, first month, 6.5 – 6.8, +.3

Largest 6+ May 2023 – June 2023 Increase: rock KUPD (+.8)

Largest 6+ May 2023 – June 2023 Decrease: adult contemporary KESZ (-1.1)

MINNEAPOLIS

News/Talk: Audacy’s WCCO “News Talk 830” (Minnesota Twins) 3.7 – 3.2, -.5, #14 to #13

Hubbard Broadcasting-owned KTMY “My Talk 107.1” 2.4 – 2.3, -.1, #15 to #16

iHeartMedia’s KTLK-AM “Twin Cities News Talk AM 1130” 1.8 – 1.4, -.4, #18 to #20

News: None in the top twenty

Sports Talk: iHeartMedia-owned KFXN “FM 100.3 K-Fan” 5.4 – 4.3, -1.1, seventh to tenth

Public Radio News/Talk: Minnesota Public Radio’s KNOW 6.1 – 5.9, -.2, fifth to sixth

Number One 6+: Northwestern Media contemporary Christian KTIS-FM, third consecutive month, 9.5 – 10.3, +.8

Largest 6+ May 2023 – June 2023 Increase: hot AC KSTP-FM (+1.3)

Largest 6+ May 2023 – June 2023 Decrease: sports talk KFXN (-1.1)

SAN DIEGO

 News/Talk: iHeartMedia’s KOGO “News Radio 600” 5.1 – 4.5, -.6, sixth to eighth

News: None in the top twenty

Sports Talk: Audacy-owned KWFN “97.3 The Fan” (Padres), 4.9 – 5.4, +.5, seventh to fifth

Public Radio News/Talk: San Diego State University’s KPBS 5.9 – 6.2, +.3, third to second

Number One 6+: Audacy classic hits-oldies KXSN, fifth successive month, 6.8 – 7.1, +.3

Largest 6+ May 2023 – June 2023 Increase: Spanish contemporary XLTN (+.9)

Largest 6+ May 2023 – June 2023 Decrease: adult hits KFBG (-1.2)

TAMPA

News/Talk: Cox Media Group’s WHPT “102.5 The Bone – Real, Raw, Radio” 6.0 – 4.9, -1.1, fourth to sixth

iHeartMedia-owned WFLA “News Radio 970” 3.0 – 3.1, +.1, #15 to #13

News: None in the top twenty

Sports Talk: iHeartMedia-owned WDAE “Tampa Bay’s Sports Radio” (Rays) flat at 2.0, repeats at #19

Public Radio News/Talk: University of South Florida’s WUSF 2.7 – 2.6, -.1, #16 to #17

Number One 6+: Cox Media Group adult contemporary WDUV, 23rd month in a row, 7.9 – 8.8, +.9

Largest 6+ May 2023 – June 2023 Increase: adult contemporary WDUV and country WQYT (+.9)

Largest 6+ May 2023 – June 2023 Decrease: news/talk WHPT (-1.1)

DENVER

News/Talk: iHeartMedia’s KOA “News Radio 850” (Colorado Rockies) 3.0 – 3.2, +.2, anchored at #14

News: None in the top twenty

Sports Talk: Bonneville’s KKFN “104.3 The Fan” 4.0 – 3.5, -.5, #11 to #10

KSE Radio Ventures’ KKSE-FM “Altitude Sports Radio 92.5” flat at 2.4, #17 to #18

Public Radio News/Talk: Colorado Public Radio-owned KCFR 4.1 – 3.4, -.7, #10 to #11

Number One 6+: Bonneville country KYGO, first month, 5.8 – 6.5, +.7

Largest 6+ May 2023 – June 2023 Increase: country KYGO (+.7)

Largest 6+ May 2023 – June 2023 Decrease: hot AC KIMN (-.9)

BALTIMORE

News/Talk: Hearst Television’s WBAL “News Radio 1090 AM & 101.5 FM” (Orioles) 3.6 – 3.2, -.4, #11 to #12

WCBM Maryland-owned WCBM “Talk Radio AM 680” steady at 1.6, repeats at #17

News: Audacy-owned business news WDCH “Bloomberg 99.1 FM” 1.3 – 1.0, -.3, #19 to #20

Hubbard Broadcasting-owned WTOP & WTLP “Washington’s Top News” .9 – 1.0, +.1, #21 to #20

Sports Talk: Audacy’s WJZ-FM “Baltimore Sports Radio 105.7 The Fan” 4.8 – 3.7, -1.1, eighth to tenth

Public Radio News/Talk: Your Public Radio Corporation-owned WYPR 3.9 – 3.5, -.4, #10 to #11

Number One 6+: Audacy adult contemporary WLIF, third month in succession, 8.1 – 7.6, -.5

Largest 6+ May 2023 – June 2023 Increase: country WPOC (+1.9)**

Largest 6+ May 2023 – June 2023 Decrease: rock WIYY (-1.6)

**Represents the largest May 2023 – June 2023 increase (6+) of any station from these 12 PPM-markets

ST. LOUIS

News/Talk: Audacy’s KMOX “The Voice Of St. Louis” (Cardinals) 6.0 – 5.8, -.2, eighth to seventh

KMOX cluster-mate KFTK “Talk 97.1 FM” 2.1 – 2.0, -.1, locked at #16

iHeartMedia-owned KTLK-FM “104.9 The Patriot” flat at .8, steady at #19

News: None in the top twenty

Sports Talk: Hubbard Broadcasting’s WXOS “101 ESPN” 2.4 – 2.2, -.2, repeats at #15

Public Radio News/Talk: University of Missouri-owned KWMU 3.6 – 3.7, +.1, #11 to #12

Number One 6+: Hubbard Broadcasting adult hits WARH, sixth month in a row, 10.5 – 10.0, -.5

Largest 6+ May 2023 – June 2023 Increase: country WIL (+1.1)

Largest 6+ May 2023 – June 2023 Decrease: alternative KPNT (-1.4)

Up next: June 2023 overviews for Portland; Charlotte; San Antonio; Sacramento; Pittsburgh; Salt Lake City; Las Vegas; Orlando; Cincinnati; Cleveland; Kansas City; and Columbus.

Email Mike Kinosian at Mike.Kinosian@gmail.com

Industry Views

Lessons from Rush

By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, Sterling on Sunday

Rush Limbaugh’s initial success spawned a nation of imitators.  Throughout the country hosts and executives heard Rush and concluded that the key to success was bashing liberals for three hour – or all day!

Oddly that wasn’t Rush’s mission.  When Ed McLaughlin launched Rush’s show an article appeared quoting Rush and his role.

Rush said, “I’m here to inform, inform, inform.”  Ed was the founding GM of KGO, he ran the ABC Radio Networks for about 20 years. He knew how to make great radio because that’s all he knew how to do.  I was in his office the day the article quoting Rush appeared.

Ed said to me, “I will have to talk to Rush about that. His job is to entertain.”  Following Ed’s conversation with him, Rush carried out his mission, he entertained.

Rush did not get ratings and cash for espousing conservative views. There were other spokespeople who did that very well such as William F Buckley – an erudite conservative who never got ratings.

Listening hard to Rush airchecks, he was mostly entertaining. How did he do that?  First, he never offered duplicate arguments for his opinions. Every single day he presented brand new evidence and facts and stories to support his point of view. Secondly, he riffed. There were long periods featuring funny, human stories. Cat stories!  Third, Rush understood radio to a pristine point of science. When he had nothing to say, he used the medium’s most powerful tool… silence!

He understood the essential bond with the listener and therefore we never heard his producer on talkback, rarely, rarely, rarely a guest interview.  Phone calls were extremely well screened, coached and ready for air. Sharp produced bits were designed to drive the conversation.  The show was a show not a lecture.

Rush understood that the biggest mistake he could make would be to change his position on anything. Regardless of a caller’s absolute facts, Rush would say, “So what of it sir, I’m right.”  His battle against facts made the show work. Radio wrestling.

Today’s winning hosts don’t waste time forming political opinions, they invest their time in building an entertaining show.

Walter Sabo was the youngest Executive Vice President in the history of NBC. The youngest VP in the history of ABC. He was a consultant to RKO General longer than Bill Drake. Walter was the in-house consultant to Sirius for eight years. He has never written a resume. Contact him at walter@sabomedia.com. or mobile 646-678-1110. Hear Walter Sterling at www.waltersterlingshow.com.

Industry News

TALKERS News Notes

Rob and DonFormer President Trump Effectively Working Talk Radio.  Syndicated Newsmax Radio star Rob Carson conducted an exclusive interview with former President Donald Trump yesterday morning (6/13) for his popular midday radio show (12:00 noon – 3:00 pm EDT).  Newsmax played it at 12:00 noon and then repeated it during the 2:00 pm hour to the delight of the show’s national roster of affiliates.  According to a Newsmax spokesperson, “President Trump called Rob this morning and we were supposed to have 15 minutes. After 20 minutes, the former President’s people started asking us to wrap up but Trump said to ignore them, stating that he wanted to spend more time with Rob, and that he is a fan of Rob’s TV and radio shows. The two ended up speaking for a half hour.”  The interview covered topics including the White House cocaine controversy, Trump’s criticism of the Dept. of Justice, the 2024 campaign, the border, human trafficking, the economy and even Elvis Presley. The full interview can be heard by clicking here: Listen Page (newsmax.com)  In recent weeks, the former president has made several appearances on talk radio shows around the country indicating his respect for the ongoing influence of the medium and its listeners.

 

Lynn MontemayorLynn Montemayor Promoted to Director of Sales at Beasley Media Group Detroit.  The Beasley Media Group announces sales pro Lynn Montemayor has been promoted to director of sales at the company’s Detroit-based radio properties. Montemayor most recently served as the GSM of 101 WRIF-FM, 94.7 WCSX-FM, 105.1 The BOUNCE, 105.9 KISS-FM, Detroit PRAISE Network, and Motor City Sports Talk The ROAR. Beasley Media Group Detroit VP/market manager Patti Taylor tells TALKERS, “Lynn is one of the most passionate and adept leaders I have ever worked with. She is thoughtful and fair, a creative teammate and a tenacious partner. I feel lucky and grateful to be working alongside Lynn in this next chapter of the Beasley Detroit cluster.”  Montemayor is stepping up to fill the shoes of Taylor who was also recently promoted to her current position.

Industry News

Texas Longhorns Segue To iHM Austin Combo

Texas LonghornsAs TALKERS noted yesterday (Thursday, 7/13), Genuine Austin Radio’s KTXX “104.9 The Horn” will be dropping its sports talk format in just over two weeks (8/1). For the past seven years, “The Horn” was the home of University of Texas football, men’s basketball and baseball broadcasts; however, that will change owing to the upcoming format flip. Taking over as new flagships for the Texas Longhorns are iHeartMedia Austin sports talk KVET-AM “AM 1300 The Zone Austin’s Sports Talk” and its country cluster-mate, KVET-FM. The two outlets will simulcast football and men’s basketball. ZoneAccording to iHeartMedia sports president Kevin Legrett, “The Texas Longhorns is one of the leading college sports brands in the country. Longhorn Nation continues to be recognized for their pride and dedication to their home team. We are excited to be the broadcast home to these passionate sports fans, providing great programming and play-by-play coverage not only in Austin, but everywhere via iHeartRadio.” University of Texas vice president/director of athletics Chris Del Conte comments, “The move of our network’s flagship radio station to KVET is a huge win for our fans in Austin and central Texas. The powerful signals of ‘AM 1300 The Zone’ and [KVET-FM] will give our Longhorn faithful access to crystal-clear radio game broadcasts from the northern tips of Williamson County down to the southern regions of Caldwell and Hays counties and out east to our friends in Bastrop and west into the beautiful Hill Country. No matter where you are in that footprint, you’ll get your Horns loud and clear from kickoff, tipoff or first pitch. Then you add the cherry on top to this deal with our network’s partnership with the mighty brand of iHeartMedia, and we’ve hit a home run in every way.” This will be Craig Way’s 23rd year as play-by-play voice of the Longhorns. The deal was negotiated by rightsholder Learfield’s Longhorn Sports Properties.

Industry News

Round One of June PPMs Released

The first of four rounds of ratings information from Nielsen Audio’s June 2023 PPM survey has been released for New York; Los Angeles; Chicago; San Francisco; Dallas; Houston; Atlanta; Philadelphia; Nassau-Suffolk (Long Island); Riverside-San Bernardino-Ontario; San Jose; and Middlesex-Somerset-Union (New Jersey). Nielsen Audio’s June 2023 sweep covered May 25 – June 21. Among his “Takeaways,” TALKERS managing editor Mike Kinosian notes that Audacy-owned WFAN-FM & WFAN-AM notches the largest spoken-word (news/talk; all-news; sports talk; and public radio news/talk) month-to-month improvement in these dozen metered markets. “Sports Radio 101.9 FM & 66 AM” elevates by +1.4 in Middlesex-Somerset-Union (3.2 – 4.6, 6+) and advances from ninth to sixth. Conversely, another sports talk outlet suffers the sharpest month-to-month decline, as Cumulus Media Dallas’ KTCK falters by -1.5 (6.6 – 5.1, 6+). Thus, after five months at #1, “Sports Radio The Ticket” slips to the runner-up slot. Off by three-tenths each in New York are Red Apple Media news/talk WABC-AM & WLIR-FM “77 Talk Radio” (3.7 – 3.4, #11 to #10, 6+) and iHeartMedia-owned/similarly-formatted WOR “710 – The Voice of New York” (1.7 – 1.4, #18 to #20, 6+). Spoken-word outlets from these dozen PPM markets boasting the highest market rank are Audacy San Francisco’s KCBS-AM & KFRC “All News 740 AM & 106.9 FM” (6.4 – 5.9, -.5, steady at #2) and Dallas’ aforementioned “Ticket.” See Mike Kinosian’s complete Ratings Takeaways here.

Industry News

Gomez FCC Nom Gains Senate Commerce Committee Approval

Despite protests from nine Republican senators asking to be recorded as “no” votes, the nomination of Anna Gomez to fill the open seat on the FCC moves to the full Senate. This comes after the Senate Commerce Committee endorsed her nomination without a roll call. Committee chair Maria Cantwell (D-WA) remarks, “Ms. Gomez is a dedicated public servant with 25 years of experience in the telecommunications industry. If confirmed, she will be the first Latina on the Commission in more than 20 years. Ms. Gomez has demonstrated she has the experience and judgment to be highly effective in this role as commissioner and has earned bipartisan support for her nomination.” Gomez has been with the State Department since January as senior adviser for International Information and Communications Policy. She previously spent more than 13 years as a deputy assistant secretary at the US National Telecommunications and Information Administration. Meanwhile, the re-nominations of FCC commissioners (Democrat) Geoffrey Starks and (Republican) Brendan Carr for new terms were approved and sent to the full Senate for a final vote. Starks has been on the FCC since 2019; Carr since 2017. Ranking member Ted Cruz (R-TX) opposed the nominations of Gomez and Starks. He accused Gomez of not being sufficiently in support of free speech because she opposes disinformation. Cruz criticized Starks for opposing “key recommendations to reduce fraud in the Affordable Connectivity Program, apparently because he doesn’t want to bar illegal aliens from receiving taxpayer-funded subsidies.” If the full Senate votes to approve Gomez, the Commission will be at full strength for the first time under President Biden’s administration.

Industry News

WSCR Honoring Hall of Famer Hughes

Pat HughesIn celebration of Chicago Cubs play-by-play announcer Pat Hughes’ induction next week into the Baseball Hall of Fame, the team’s flagship – Audacy sports talk WSCR “670 The Score” – will air a series of special programming. WSCR vice president and brand manager Mitch Rosen opines that, “Pat’s induction into baseball’s Hall of Fame is a testament to his exceptional broadcasting career and unwavering dedication to the Cubs and ‘670 The Score.’ For 28 seasons, Pat’s voice has captured the essence of Cubs baseball. We’re delighted to recount the franchise’s cornerstone moments sound-tracked by his unforgettable calls and honor a fixture in Chicago sports.” Next Friday (7/21), WSCR will air “Pat’s Call to the Hall,” a three-hour (6:00 pm – 9:00 pm) audio retrospective of Hughes’ career. Hosted by Hughes’ radio booth partners Ron Coomer and Zach Zaidman, the special will feature interviews with – among others – former Cubs manager Joe Maddon; current Cubs skipper David Ross; sports broadcaster Bob Costas; and musician/songwriter Eddie Vedder. Next Saturday (7/22) following its broadcast of the Cubs game, the station will air Hughes’ induction speech from Cooperstown (New York) and will rebroadcast “Pat’s Call to the Hall.” In addition, WSCR is airing vignettes saluting Hughes’ career. The Baseball Hall of Fame named Hughes this year’s winner of the Ford Frick Award, which recognizes excellence in broadcasting. A nine-time Illinois Sportscaster of the Year, Hughes won the award three times in Wisconsin as the voice of the Milwaukee Brewers.

Industry News

Napolitano’s Podcast, CMG Partner for Sales and Marketing

Judging Freedom LogoJudge Andrew Napolitano, his Ampere Parkway Productions, Lapcom Communications, and Crossover Media Group enter into a partnership to expand sales/marketing of Napolitano’s “Judging Freedom” podcast. Crossover Media Group managing partner Sue Freund tells TALKERS, “The addition of the ‘Judging Freedom’ podcast to our portfolio is an honor. This partnership signifies our commitment to bringing diverse voices to the forefront. CMG has seen the positive results the judge delivers for advertisers which has further reinforced our enthusiasm for being involved with – and taking –  this podcast to the marketing community.” Lapcom Communications president Steve Lapa – who writes a weekly (Monday) column for TALKERS – comments, “The ‘Judging Freedom’ brand resonates with over five million fans each month. We look forward to the expertise of the Crossover Media Group team as they take ‘Judging Freedom’ to the next level.” Napolitano adds, “We are thrilled to embark on this exciting marketing partnership with everyone at CMG. Their expertise and dedication fit perfectly with our vision for the ‘Judging Freedom’ podcast.” Napolitano’s storylines have included legal, government, and national security issues. The partnership begins with Napolitano’s 30-minute interview of Democratic presidential candidate Robert F. Kennedy, Jr.

Industry News

Coleman Insights Introduces “Pod Predictor”

Coleman Insights Logo In order to measure interest in podcast content pre-launch, Coleman Insights is having 1,000 United States and Canadian podcast listeners (in the 18 – 64 demo) rate podcast show titles and elevator pitches on a one to five scale. Regarding this “Pod Predictor” concept, Coleman Insights vice president/consultant Jay Nachlis comments, “So much money and time is invested in the launch of new podcasts without any intel as to how that content will be received. With ‘Pod Predictor,’ podcasters can determine how appealing their concept is at an affordable price point, allowing them to refine their marketing message before launching it to the public.” Possessing the ability to test one or multiple concepts, “Pod Predictor” is available to individual publishers and networks. Results will be delivered with total results, as well as breakdowns by age, gender, ethnicity, geography, and category interest.

Industry News

Compass Media Networks To Handle ABC Audio Ad Sales

Compass Logo Effective immediately for inventory beginning next January, Compass Media Networks will be ABC Audio’s exclusive advertising representative. ABC Audio vice president Liz Alesse declares, “We are thrilled to usher in a new phase of growth for ABC Audio with the announcement of our strategic partnership with Compass Media Networks. “ABC News Radio remains steadfast in its mission to provide our news affiliates incisive, up-to-the-minute headlines; we’re equally committed to creating top-tier entertainment content. By maintaining our high standards in these areas, we do more than just serve our stations – we also create exceptional opportunities for our advertisers.” Compass Media Networks chief executive officer Peter Kosann remarks that, “Christmas has come early for us and our national sponsors. ABC Audio represents some of the most iconic brands and media assets in the world. We will move mountains to be a wonderful ambassador and advocate for our new partner.” As TALKERSnoted last Wednesday (7/5), ABC Audio and Skyview Networks agreed to end their similar arrangement. A Skyview statement read, “ABC Audio and Skyview Networks are committed to working together to ensure a smooth transition. Skyview will continue meeting the needs of the industry and its full-scale multi-partner relationships. Skyview Networks will continue representing ABC Audio network sales while also providing distribution service through 2023. We wish ABC Audio continued success in the years ahead.”

Industry News

WDET Imports Fox As PD

Having thus far spent his entire broadcasting career north of the border, native Canadian L. Adam Fox relocates to Detroit to program Wayne State University public radio news/talk WDET. He will report to WDET general manager Mary Zatina who states, “Adam’s experience and skills in programming L Adam Fox
are exceptional. He also brings a leadership style that will enhance both staff and listener experiences. WDET is on a fast-track to excellence in all areas; Adam will be steering our sound in a way that fully maximizes the community service we deliver.” Fox comments, “I’m thrilled to be joining the team to support the critical mission of WDET. This station has always been a beacon for me, reflecting the stories and culture of my favorite city in the world, and bringing the news of the world with a Detroit perspective.” For the past ten years, Fox has been program director for Calgary-based National Music Center. Prior to that, he programmed Toronto’s CHRY; was content director for CKUA Radio Network, Alberta; and was station manager of Windsor’s CJAM-FM. After registering a 1.0 in February and March, WDET has repeated a .9 in April and May (#22, 6+, Nielsen Audio).

Industry News

TALKERS News Notes

Armstrong & GettyWBEN/Buffalo Adds the Armstrong & Getty Show.  The Armstrong & Getty Show has added yet another major market – WBEN, Buffalo. The Audacy-owned outlet is one of the most respected news/talk radio stations in the country having won numerous state, regional, and national awards for its news reporting.  It is also one of the country’s heritage stations, tracing its beginning to 1922.  WBEN operations director/Audacy news talk format VP Tim Wenger tells TALKERS, “We’re thrilled to have Armstrong & Getty as part of the evening lineup at WBEN. Their entertaining approach to current events and politics is a refreshing way to cap off the daylong programming on the station.” In a joint statement, Jack Armstrong and Joe Getty (pictured above left) say, “We’re excited to join the list of great radio voices that have been part of Buffalo and WBEN. Now, more than ever, it’s important that folks get a perspective from outside the mainstream media. We’re here to be that honest voice.” For more information about The Armstrong & Getty Show, contact Eric Weiss at The Weiss Agency: Eric@TheWeissAgency.com or Craig Whetstine at craig@armstrongandgetty.com.

PodcastOne Obtains Rights.  LiveOne subsidiary PodcastOne obtains exclusive network distribution/advertising sales rights to “Some More News” and its Cody Johnston & Katy Stoll-hosted spinoff podcast, “Even More News.” PodcastOne president Kit Gray notes, “With ‘Some More News’ and ‘Even More News,’ Cody and Katy host two intelligent, insightful and incredibly funny vodcasts. Their engaged audiences pair well with our existing programming. As we enter into a never-ending cycle of election year news, we’re looking forward to Cody’s and Katy’s comedic take on what promises to be an endless flood of attention-grabbing headlines. We couldn’t be more thrilled to work with this team to grow their shows and their advertiser audience.”

Portnoy Joins ABC News Radio.  Here just yesterday (TALKERS, Tuesday, 7/11), it was reported that, “Following an eight-and-a half-year run with CBS News Radio, White House correspondent Steven Portnoy is exiting CBS News ‘for a new opportunity.’ It didn’t take long to learn where he’s landing as ABC Audio vice president Liz Alesse today notes Portnoy is national correspondent for ABC News Radio. In a memo, she writes, “Steven has earned his reputation as an insightful, straightforward journalist with over two decades of reporting on politics and breaking news. His work has been recognized with numerous prestigious awards. As we embark on another pivotal presidential election season, ABC News Radio is committed to upholding those high ideals; Steven’s integrity and tenacity as a journalist will help us achieve that mission.” It is a homecoming for Portnoy who joined ABC News in 2002 as an intern for the White House unit of “World News Tonight with Peter Jennings.” In 2006, he was named Washington correspondent for ABC News Radio, providing coverage of the 2008 and 2012 presidential elections and the 2011 death of Osama bin Laden. Portnoy extensively reported on the recent prisoner swap that led to the release of WNBA star Brittney Griner from Russia.

WSJ: Audacy Initiating Debt Restructuring Discussions. Per a Wall Street Journal report, Audacy is about to initiate discussions with creditors regarding a restructuring of the company’s $1.9 billion of debt. Lawyers representing two different groups of creditors have reportedly signed nondisclosure agreements. The report states that one group of senior lenders has hired one law firm, while another group of second lien bondholders has employed another entity to represent them in confidential negotiations. Audacy executed a thirty-for-one reverse stock split at the end of June to initiate compliance with the New York Stock Exchange.

Alpha Portland Change.  Alpha Media Portland (Oregon) content director Keith Abrams exits as his position has been eliminated. The Alpha Media Portland cluster includes news/talk KXL “FM 101 News”; sports talk KXTG “750 The Game”; and news/talk KUFO “Freedom 970.”

Bannister Joins WONE.  Starting next Monday (7/17), Marty Bannister will begin hosting a daily 3:00 pm – 5:00 pm show on iHeartMedia Dayton sports talk WONE “Fox Sports 980.” Bannister does play-by-play of Ohio University men’s and women’s basketball for ESPN3 and high school sports for Spectrum. He previously worked in Columbus as an update anchor for sports talk WBNS-FM “97.1 The Fan.”

TN HOF Banquet To Honor Legacy Class. The Tennessee Radio Hall of Fame awards ceremony and banquet later this month (7/29) in Columbia, Tennessee is a sell-out. The “Legacy Class of 2023” includes: Phil Valentine (Nashville); Sam Phillips (Memphis); E.G. Blackman (Nashville); Johnny Eagle (Chattanooga); Art Gilliam (Memphis); Al “Adams” Johnson (Knoxville); Devon O’Day (Nashville) and Dick Ellis (Tri-Cities). Joining the Tennessee Radio Hall of Fame’s board of directors for a two-year term is Jeff Jarnigan from Cumulus Media Knoxville. In addition, Melissa McDonald returns to the board.   

Dr Daliah Wachs and Jimmy GaroppoloLas Vegas Abuzz Over Raiders and Jimmy Garoppolo.  Nationally syndicated, Las Vegas-based TALKERS Heavy Hundred host Dr. Daliah Wachs of the Genesis Communications Network met and received a jersey signed by the new Las Vegas Raider‘s quarterback Jimmy Garoppolo. The two are pictured (right) at an NFL “Salute To Service” event at Nellis Air Force Base.  Wachs tells TALKERS, “The region is hopeful that Garoppolo will add that winning spark to the team if only he stays healthy.”

Industry News

Sports Betting Network, VoiceAmerica Sign Content Distribution Deal

VoiceAmerica is making The Sports Betting Network’s content the foundation of its new gaming channel. VoiceAmerica vice president of programming Alex Schild notes, “We pursued VSiN’s content because it’s the gold standard in the sports betting industry. As sports betting continues to expand across the country, the demand for this content will continue to grow, and we wanted to align our brand with the best in the category. VSiN content aligns with our current offerings, and we believe it will be a hit with our listeners.” VSiN (The Sports Betting Network) founder/chief executive officer Brian Musburger comments, “We’re thrilled to work with VoiceAmerica to bring VSiN’s brand of sports wagering content to even more of the nation’s growing number of fans who bet on sports. This relationship will further expand VSiN’s audio reach, building on our position as the largest sports betting network in the U.S.”  VoiceAmerica Sports & Gaming Channel powered by VSiN is live now, making VSiN’s sports betting content available to more than 30 million listeners of VoiceAmerica’s programing.

Industry Views

Ransomware is Everyone’s Problem

By Steven J.J. Weisman, Esq.
Bentley University, Boston
Professor of Law
Scamicide.com, Founder
TALKERS, Legal Editor

The recent ransomware attack against radio group and media company Townsquare Media may have come as a surprise to some people.  It shouldn’t have.  Ransomware is a huge problem and media companies are increasingly becoming targeted by cybercriminals.

As you undoubtedly know, ransomware is a type of malware that once installed on your company’s computers locks and encrypts your files.  The cybercriminals who use ransomware to attack your company then threaten to destroy your files unless you pay a ransom, generally in cryptocurrencies.  More recently the threat of ransomware has evolved where the cybercriminals also threaten to make public embarrassing information gathered in the hacking of your computers.

Just how big a problem is ransomware?  Worldwide 37,700 ransomware attacks occur every hour.   Part of the reason for there being so many ransomware attacks is that they are perpetrated not only by sophisticated cybercriminals who develop the new strains of ransomware, but also by far less sophisticated criminals who go to the Dark Web, that portion of the internet where criminals buy and sell goods and services, and lease the latest versions of ransomware along with bots to serve as delivery systems for the ransomware.    According to cybersecurity firm Emsisoft, in 2021, the financial impact of ransomware attacks in the United States was 623.7 million dollars.  Also, don’t think if your company is a small to medium sized business that it won’t be targeted by ransomware attacks.  Due to the easy availability of the sophisticated malware and delivery systems required for a ransomware attack, small and medium sized businesses are frequent targets of ransomware attacks.

Media companies are a common target for ransomware attacks with devastating consequences.  In 2017, San Francisco NPR station KQED was hit with a damaging ransomware attack. In 2019, Entercom suffered a major ransomware attack.  In 2021, Cox Media, which owns 57 radio and television stations, fell victim to a ransomware attack.   Also in 2021, Sinclair Broadcast Group, which owns 185 television stations throughout the country suffered a ransomware attack which cost the company 63 million dollars in lost advertising revenue and 11 million dollars in expenses related to remedying the attack.  And these are just a few of the many ransomware attacks against media companies big and small.

To read more and learn what you can do, click here.

Industry News

“The Girlfriends”’ Podcast Debuts

The Girlsfriends PodcastThe first episode of the weekly true crime podcast “The Girlfriends” aired yesterday (Monday, 7/10). It’s a collaboration among iHeartPodcasts; Novel; and NO MORE, a global nonprofit dedicated to ending domestic and sexual violence. NO MORE chief executive officer Pamela Zaballa states, “We are proud to partner with iHeartPodcasts and Novel to raise awareness of domestic violence and help survivors find the support they need. At NO MORE, we strongly believe that media and entertainment can play an important role in changing the culture that has allowed the epidemic of domestic violence to persist. We’re grateful to iHeartPodcasts and Novel for using this powerful story to help fuel real and lasting change.” Distributed by iHeartPodcasts, “The Girlfriends” tells the true story of a group of women who formed a club to put a murderous ex-boyfriend behind bars. The podcast illuminates ways women unite to protect each other when systems of justice fail them.

Industry News

TALKERS News Notes

WPEN-FM “97.5 The Fanatic” afternoon co-host Hunter Brody and assistant program director Eric Camille have exited the Beasley Media Group Philadelphia sports talk outlet. Former Phillies relief pitcher Ricky Bottalico; Tyrone Johnson; and Jen Scordo remain in WPEN-FM’s afternoon slot. Commenting to The Philadelphia Inquirer, Beasley Media Group notes, “The post-COVID months have been a particularly challenging time in our industry. Like other media companies, our markets have been directly impacted due to these uncertain economic conditions. As a result, we have proactively adjusted our operations accordingly to reflect the current financial climate.” Via a social media post, Brody indicates he will continue streaming on YouTube.

The Federal Emergency Management Agency (FEMA) and SiriusXM expand their relationship that will enhance connectivity of FEMA’s Integrated Public Alert & Warning System (IPAWS) National Public Warning System. SiriusXM will give FEMA access to secure bandwidth on SiriusXM’s proprietary satellite radio system to provide additional connectivity between FEMA and the National Public Warning System (NPWS) network. SiriusXM senior vice president/general manager, signal distribution engineering Bridget Neville states, “By supplying this satellite-based backup for FEMA’s backbone communications system, SiriusXM helps to strengthen FEMA’s ability to respond quickly and effectively to weather-related crises and other emergencies. SiriusXM has worked extensively with FEMA over the years and we are proud of our efforts that aid in delivering critical emergency messages to the public. We look forward to deepening and expanding upon our relationship with FEMA through this program and additional opportunities to leverage our satellite network in the future.” Director of FEMA IPAWS Antwane Johnson adds, “A secure, trusted, capable and reliable technology ecosystem is the foundation of the IPAWS NPWS capability. IPAWS embraces innovative technologies and platforms, and SiriusXM’s satellite network helps reinforce our capabilities.”

In a pair of newspaper-related items, The New York Times announces plans to close its sports desk, while The Los Angeles Times sells the San Diego Union-Tribune to Alden Global Capital-owned MediaNews Group. The New York Times will rely on coverage from the Athletic, the subscription sports website it purchased last year for $550 million. In a letter to staff yesterday (Monday, 7/10), New York Times Co. chair A.G. Sulzberger and chief executive officer Meredith Kopit Levien write, “Though we know this decision will be disappointing to some, we believe it is the right one for readers and will allow us to maximize respective strengths of the Times’ and the Athletic’s newsrooms.” The paper’s sports writers and editors will be moved to different roles in the newsroom and – reportedly – no layoffs are planned. The Athletic lost $7.8 million in the first quarter of 2023, although subscribers have grown from one million in January 2022 to three million as of March 2023. Meanwhile, Los Angeles Times owner Patrick Soon-Shiong and his family spent $500 million in June 2018 to buy that paper and the Union-Tribune from Chicago-based Tribune Publishing. While Soon-Shiong’s primary interest was in the Times, he pledged support for both newsrooms. A memo to the Union-Tribune staff announcing the deal said the Union-Tribune will need to “make some difficult staffing decisions. Reductions will be necessary to offset the slowdown in revenues as economic headwinds continue to impact the media industry.”

Industry Views

Pending Business: Good News Bad News

By Steve Lapa
Lapcom Communications Corp
President

Survey says, the good news is, 49% of local direct advertisers use AM/FM radio.

The bad news is, the same survey says, 65% of that same group uses social media advertising. Advantage +16% for the digital team. The good news is, you are comfortable selling/managing digital and social media vehicles because like it or not your local advertiser is leaning in on the digital/social media advertising opportunity.

Survey says, more bad news, 54% of the local direct advertiser group is buying event-sponsorships. The good news is, you are comfortable selling/managing event-sponsorships because like it or not your local advertiser is leaning in on the event-sponsorship advertising opportunity.

Now for the closer, survey says, over 50% of these local advertisers are now budgeting only 2% of gross revenues on advertising. Thank you Borrell for the researched eye-opener and thank you pandemic for shrinking the local advertiser’s marketing dollar.

Show of hands, please, anyone reading this totally surprised? The online digital/social media advertising world has been on a double-digit growth tear as long as anyone can remember. The growth continues as AM/FM sellers stand by and watch the parade go by, sorry guys. The facts are… there are roughly 310 million smartphones in the U.S. According to the last Edison survey, 68% of U.S. homes own 1.5 radios. In round numbers 338 million radios at home. Wait, what? Are there almost as many smartphones as AM/FM radios at home? Anyone own more than one smartphone? I thought there was a radio in almost every room in your home. Not anymore, you say? Quite different from the average five radios per household when many reading this column earned their first double digit commission check as a member of that fun loving sales team. The times are a changin’ and I hope you are changing with the times. Let us start here:

Update your value proposition for “Why Radio?” Make it current and relevant to today’s media ecosystem.

Sharpen your new selling skills. Get ahead of the curve and leave your competitors in the dust.

Ask yourself, “What happened?” The numbers of smartphone users are growing. Maybe not as fast as in the past but growing. The number of AM/FM radios in the home is shrinking. Look to your leadership for some answers.

When the trend is NOT your friend, it’s time to think like the great leaders who built our country and media empires, “Lead, follow, or get out of the way.”

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry Views

Monday Memo: Be Known for Knowing

By Holland Cooke
Consultant

“STIMULATING TALK.”  Like much of radio’s imaging wallpaper, this frayed 1990s promo cliché was station-centric, rather than a benefit statement explaining and assuring how habitual use is… useful.

“Stimulating” was an immeasurable claim. And won’t THEY be the judge of that? If our talkers – of any political stripe – are stimulating, their work speaks for itself.

“Talk” itself has baggage. Say “talk radio” at a backyard cookout populated by non-radio people, and someone will roll their eyes. Rush Limbaugh personified that “crazy uncle at Thanksgiving” who became the format caricature.

imAnd when what’s-talked-about sounds too much like yesterday, and the day before, and the day before that, it works against what ratings people call horizontal maintenance (same-time day-to-day tune-in). No names, but his first six words when I tuned in were “…and it will only get worse!” Stimulating?

Commercial Copy 101: Sell benefits, not features. Almost any station can sound instantly more-user-friendly by simply projecting “you” and “your” early and often in promo copy. “Because ONE traffic jam can jam-up your WHOLE day…”

News will save news/talk. Mass shootings du jour, deadly severe weather, inflation, Trump, Hunter’s laptop, and what-next has listeners wondering, “What NEXT?” Be known for knowing, and you will stimulate more tune-ins.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features “Inflation Hacks: Save Those Benjamins;“and Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books. Follow HC on Twitter @HollandCooke

Industry News

Swagler Set To Depart CBS News Radio

Craig SwaglerAfter a 22-year run with CBS News Radio, vice president/general manager Craig Swagler will leave the company this Friday (7/14). In an internal memo sent to employees this past Friday (7/7), Swagler stated that he intends to relocate to the Baltimore area to be closer to family. “As such, I have made the hard decision to step away from my role at CBS News Radio. I am incredibly thankful for my time here and all the amazing people I have had the honor to work with at CBS News. There are far too many individuals to name, but I know you all have made the last 22 years one of the most fulfilling parts of my professional journey.” Prior to being elevated to CBS News Radio’s VP/GM, Swagler was a desk assistant; production coordinator; and special events producer. He previously worked at “Saturday Night Live,” ABC Sports, and The MSG Channel.

Industry News

Amid Skyrocketing Thread Count Twitter Threatens Lawsuit

Industry News

TALKERS NEWS NOTES

Five-year-old, Iowa-based RoadWorthy Drive Productions has been renamed TechMobility Productions. According to company chief executive officer – and a founding member of the Black Automotive Media Group – Ken Chester, “We changed the name to better reflect the actual content of our weekly programming. Our previous branding was confusing to both the radio industry and our listeners.” TechMobility Productions produces/distributes “The TechMobility Show”; “The TechMobility Minute”; and “TechMobility In Focus.” More than 50 stations nationwide carry the company’s programming.

Former Missouri state representative Ted Farnen’s “Columbia Today” (4:00 pm – 6:00 pm) will debut next Monday (7/17) on Cumulus Media Columbia, MO news/talk KFRU. Cumulus Columbia vice president/market manager Greg Renoe remarks, “We are excited to have Ted join our KFRU line-up in the afternoons. He brings experience and a local perspective that we believe will resonate well with the listeners of KFRU.” Program director Luke Swezy notes, “[Ted] brings a valuable and informed perspective on local issues that will strengthen our programming; Farnen notes, “For nearly 100 years, KFRU has been Columbia’s best source for news and entertainment. This will be a fun and informative show with a heavy concentration on local issues and guests. It will be a program to which everyone will be welcome, and it will complement the outstanding local programming KFRU already provides.”